It’s hard to believe that it has already been two years since we launched the Bullvine. Sometimes it seems like just yesterday, other times it seems like it has been a long road. Nevertheless, here we are at 2 years and still kicking. Something many predicted would never happen.
Since we launched and said there would be twice the bull and half the fluff of the other publications we have held true to our word. (Read more: Twice the Bull – Half the S**T) Unlike others, we have expressed our opinion. No matter what the issue, no matter what the ramifications, we have said it as we see it. That has gotten us in trouble at times, but that was a risk we knew we had to take in order to focus the industry during these changing times.
Who Killed Professional Livestock Photography?
An interesting thing has happened as we have grown. We not only grew readership but, more importantly, we have gained significant influence in the dairy cattle genetics industry. With that influence have come detractors. There are those who blame us for the downfall of the hot houses and those trying to work the system (which we gladly accept – Read more: Has Genomics Knocked Out the Hot House Herds? And The Hot House Effect on Sire Sampling), as well as the photography industry. (Read more: Introducing the Dairy Marketing Code of Conduct, Dairy Cattle Photography – Over Exposed, Has Photo Enhancement Gone Too Far?, No Cow Is Perfect – Not Even in Pictures and Dairy Cattle Photography: Do You Really Think I am That Stupid?) The ironic thing about the professional livestock photographers is that we tried to help them save themselves, but instead they were too short sighted, preferring to bite off their noses to spite their faces. In the most recent dairy print publications, less than 50% of AI company ads had a professional side photograph. This was once the bread and butter of the professional photographer’s income. Well they can`t say we didn`t try.
Influence Comes From Talking About Subjects No One Else Will
There are those who blame us for amplifying the problems that the genetics industry is currently facing. (Read more: How I Killed the Dairy Cattle Marketing Industry, Who Killed The Market For Good Dairy Cattle?, The Genomic Bubble Has Burst? and How Genomics is Killing the Dairy Cattle Breeding Industry)While our egos would love to take credit for these changes, that is just not the case. At the Bullvine we prefer to talk about the issues before they become critical. We prefer to raise the touchy issues, instead of waiting for things to happen and then report on them after the fact. (Read more: Genomics – Lies, Miss-Truths and False Publications!, MILK MARKETING: How “Got Milk?” BECAME “Got Lost”, and “Got Milk” is becoming “Got More”) Sure that may seem to some like we are creating the issues. But in fact it simply proves that we are in touch with the issues that are currently facing the industry. That’s what has led to the Bullvine being the most read daily dairy magazine in the world. We are not counting friends we are interacting, engaging and building community.
Unbiased Sire Recommendations
One of the areas that has attracted the most attention is our willingness to make sire recommendations. We consistently bite off more than the others are afraid to chew. Instead of just profiling those sires that will generate us the largest ad revenue, we have always done complete recommendations. (Read more: The 16 Sires Every Dairy Breeder Should Be Using to Accelerate Genetic Gain in Your Herd, 12 Sires to Use in Order to Reduce Inbreeding, and The 24 Polled Bulls Every Breeder Should Be Using To Accelerate the Genetic Gain in Their Herd) Often we don`t know what sire a stud belongs to until after we have published the article. When talking with many of our readers, it`s this level of transparency that has led to such trust in our recommendations.
What does the future hold?
As we look forward to what’s to come, we will bring this same perspective to the entire dairy industry. Sharing messages that others are afraid to. (Read more: Select Sires vs. Semex – A Contrast in Cooperatives, Casualties of the Genomic Wars – The End of Seed Stock Producers) In our first two years we have heavily focused on genetics and the show ring. (Read more: World Dairy Expo 2013 – Memories to last a Lifetime, The Royal Flu – Did you catch it? And Fantasy Exhibitor – World Dairy Expo 2013 Edition – The Results!). As we go forward we will start to cover more issues, challenges and opportunities throughout the dairy industry. While we will continue our high demand contests and show coverage, we will also balance that with quality coverage of all aspects of dairy farming for those who are focused on getting to the next level. The Bullvine is not worried about the status quo but is seeking out the game changers who are inventing the future. (Read more: NORTH FLORIDA HOLSTEINS. Aggressive, Progressive and Profitable!! And Sexed Semen from Cool Technology to Smart Business Decision) A relevant, profitable future for the dairy industry.
The Bullvine Bottom Line
Over the past two years we have certainly not been afraid to get into our share of dogfights. Instead of running away with our tails between our legs, we have backed up our bark with a strong bite. As we look forward to what is to come, I am sure there will be many more skirmishes. As we have done in the past we will continue to back up our bark with the bite of facts aimed at delivering the highest quality information to you the dairy breeder. Thanks to all of you who have contributed to us being the fastest growing dairy publication in the world after our first year and now having the largest daily dairy readership in the world in year 2. The Bullvine isn’t growing because important people endorse it. It is growing because passionate people do. We are very excited about dairy business success. One bite at a time.
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Take care not to become as David Suzuki by becoming shrill for the sake of attention.