Every business owner must decide how to create their future in the industry that will exist in five or more years or decide when to exit the industry. Dairy farming is no different when the time for decision arrives.

Loewith Family Growth Decisions

Joe and Minna Loewith purchased the home farm west of Hamilton Ontario in 1947 and started dairy farming (Summitholm Holsteins) with fifteen cows.  They increased their herd size over many years. Their sons Carl and Dave joined the operation in the 1970’s and grandson Ben joined the operation in 1999. Daily production quota has been added on a continual basis. Major facility and herd expansions have occurred in 1981, 1999 and 2014. Significant growth has also occurred in animal and farm productivity, always employing start-of-the-art technology and farming practices along with elite animal breeding, feeding and management practices. The overall focus has always been efficient milk production. Summitholm Holsteins was awarded the Holstein Canada’s Master Breeder Shield in 2002.

Dave Loewith puts it – “If you aren’t improving and growing your business, then you are falling behind.”

Carl Loewith adds – “Critical to our advancement has been the dedication of our staff, the expertise provided by the team of people who service our farm and the researchers who report new facts and practices.”

Around 2018 the Loewith’s took stock of the limited land available to them to expand their farming operation with more and more houses and estate properties being built in their immediate area. They considered the challenges of where and when to spread manure and doing field work with noisy equipment in their rural-urban area often operating late at night or on weekends. They noted the growing consumer trend of wanting to buy direct from the farm. After they objectively assessed their family’s skill sets, they started to consider if their next expansion should be to initiate selling direct to consumers, instead of their pattern of expanding herd size. The family’s decision was to diversify and add to their operation an on-farm milk processing dairy and store, which will be described later in more detail.

Summitholm Holsteins facilities (circa 2018) where 470 milking cows currently average 44.8 kgs/day (3x), 4.55%F, 3.23%P, [for 50.2 kgs or 110.6# Standard Milk], 133 SCC and Calving Interval 13.0 months. 51% of the cows are in 3rd+ lactation. The average life-time milk produced of cows currently in the herd is 38,000 kgs (83,750#).  During the past year, the Involuntary Cull Rate was 14%. and the life-time milk production of the cows leaving the herd was 58,300 kgs (128,500#). For sure a model dairy herd for Canada. Summitholm Holsteins is well known as a Lactanet Top Ten Managed Herd (having been #1 Ontario Herd seven times) that annually hosts many industry tours both domestic and foreign.

Every Business Needs a Mission Statement

Summitholm Holstein’s Mission Statement, posted in the viewing area of its milking parlor, covers five key areas well worth being included in any progressive dairy farm’s business plan – product, animals, staff/people, environment and community.

Jennifer Howe-Loewith reports that this farm mission statement will be adapted to the new company, Summit Station Dairy and Creamery.

Summit Station Comes Alive

The owners of Summit Station Dairy & Creamery, Jennifer (wife), Ben (husband), Dave (uncle) and Carl (father, absent) are pictured, on a busy farming and construction day in late June 2023, outside the newly constructed building that houses the milk processing plant and store. The building’s exterior emulates the late 1800’s Summit Train Station, demolished about 1955 when the train line was removed. That station was located two hundred meters from the new modern dairy-creamery-store building which overlooks the Summit Bog, an environmentally sensitive but beautiful area in West Hamilton.

One spark for the Loewith Family on its journey to Summit Station Dairy and Creamery was the annual Farm Public Open House held in late December at Summitholm Holsteins in cooperation with the Wentworth County Milk Producers. For over a decade, the local dairy farmers have been running this event which has seen thousands of people visit Summitholm barns and see a milking. The public always raved about the tours and experience. This annual event has raised the profile of both the Loewith Family farm and the value of supporting local food producers.

Ben Loewith is trained in business management and is experienced in working in topflight business companies. He described for the author the SWOT (Strengths/Weakness/Opportunities/Threats) Analysis that the family went through, starting four years ago, to arrive at a detailed plan, financing, engagement of advisors, licensing, hiring contractors, purchasing the state-of-the-art equipment, etc. Research, in preparation for establishing Summit Station Dairy and Creamery, showed that 15,000 cars per workday pass by on the highway adjacent to the farm and dairy. The dairy-creamery and store are the Loewith Family’s solution to growing their operation, taking advantage of their proximity to 600,000 Hamiltonians and more and more consumers wanting to buy local. Of course, as expected, extensive work was required in multiple areas including – legal, health & safety, regulation, zoning, utility services, data systems, training, etc. for Summit Station to take shape..

Valentina, a fabricated model cow, will be used to promote and identify Summit Station Dairy and Creamery both on site and at off-site locations. Her color marking are an exact replicated of a cow currently milking at Summitholm Holsteins, including the perfect black heart. Marketing and communications will be virtual. Selling onsite and at offsite markets will be handled by family and staff trained to support the benefits of Summit Station Dairy and Creamery product quality, the value of dairy products to health and nutrition and the promotion of the dairy industry.

Some areas of Summit Station Dairy and Creamery’s operation that will interest Bullvine readers include:

• Milk products that will be sold include various milks, curds and yogurts. Jennifer reports that “the Loewith Family knows fluid milk, so that was an obvious product. However, Dairy Farmers of Ontario allocation of milk to processors and its milk pricing somewhat dictated what other products the Summit Station Store could sell, at start-up.’ Hard cheeses will be sold in the store and will come from selected independent cheese makers.
• A home delivery system will start in September 2023. Ordering and payment will be handled electronically. All deliveries will be made by family members in dairy owned vans. Delivery will not be outsourced. The Loewith Family feels that it is important to be able to tell and assure customers that the family controls every step – from the field to their door.
• The dairy will use about 10% of Summitholm Holsteins’ production. Milk must be inspected and approved before being moved from the farm tank to the dairy. The process in Ontario requires that the farm’s milk must be sold to Dairy Farmers of Ontario and then bought back by the on-farm dairy at about 133% of the farm gate price.
• The on-farm store will have its grand opening on Canadian Thanksgiving Weekend, October 7-9, 2023.

Milk sales will be by using returnable, reusable glass bottles. At start-up two customized vans will make weekly deliveries to customers and for the return of empties.

How Will Summit Station Dairy Affect Summitholm Holsteins?

Ben and Dave do not see the dairy affecting the farm operation in a major way except that there will be a milk holding tank specifically for milk that will be transferred to the dairy.  The milk going into that tank will only come from A2A2 beta casein cows, although, at first, there are no plans for the milk to be sold as certified “a2”.

The breeding program for the Summitholm herd will continue to focus on high lifetime milk solids production. Holstein sires will all be genomically evaluated and highly ranked for milk solids production, longevity, functionality, health and efficiency traits. Sires will not necessarily be required to be A2A2 beta casein or BB kappa casein. All Holstein heifers are genomically tested and are bred Holstein sexed. Above average younger cows are bred conventional Holstein and older and below average milking cows. As well as problem breeders, are bred beef (Limousin). All male and beef calves are sold to a single veal operation. Even though there are now fewer Holstein heifers born and raised at Summitholm Holsteins, a sizable portion are sold to other farms that line up to purchase well reared, productive and long-lived animals.

The Loewith Family Companies Going Forward

Ben and Jennifer are now the leaders of the owner-management team for the farm and the dairy. With Carl and Dave officially retired from milking cows, Ben is in charge of both the farm and the dairy. Knowing the scope involved with launching and running a public-facing business, Jennifer stepped away from her media career to join the family business as Summit Station’s General Manager. Data, facts, science, ROI and best practices will continue to form the basis for decisions. That model has been well practiced and taught by Dave and Carl. Dairy, store and farm staff will total over fifty by the end of 2023 and will be composed of family, trained specialists and local hires. The Loewith’s are well known in their community and the dairy industry for employing, training and retaining their staff.

There are some additional projects currently in process or planned. A solar field that, by early 2024, will supply 80% of the energy required by the farm and dairy. Weekend farm tours and agriculture education events are upcoming. Also planned is a covered outdoor community market area featuring partnering with local farming entrepreneurs. Of course, there will be more initiatives once Ben and Jennifer have the dairy operational.

The Bullvine Bottom Line

The Bullvine congratulates the Loewith Family on their foresight and for the progress in growing their businesses.They are creating an expanded business model that will ensure a future place for Loewith family members. Joe and Minna stimulated Dave and Carl to grow and develop Summitholm Holsteins. Now Dave and Carl have stimulated and supported Ben and Jennifer, who no doubt will do the same for future Loewith generations.

The Bullvine challenges our farmer-readers to take time to consider developing a business model for moving their dairy farm into the future. Standing still is a highly unlikely choice for success!

Check out this amazing dairy barn in North Canton, Ohio. The Fieldcrest Estate was the dairy barn built by the Hoover family of the Hoover Vacuum Company. The twin silos accompany twin dairy barns in this palace-like farm that is a monument to what the American vision was over a hundred years ago. The silos complete the architecture of this incredible barn which lies quietly on a small 55 acre parcel, no longer being used for anything.

Images of spotless carpets and fast cleaning may spring to mind when one thinks about Hoover, the legendary hoover brand. Few may be aware of the Hoover Vacuum Company’s journey into the realm of dairy farming, a lesser-known chapter in the company’s history. This article delves into the unusual topic of a vacuum cleaner firm diversifying into agriculture and establishing its own dairy farm.

Cleaning Houses to Growing Farms:

William Henry Hoover started the Hoover Vacuum Company in 1908, and the company immediately rose to fame for its inventive and dependable vacuum cleaners. The firm transformed domestic cleaning by making vacuuming more accessible and efficient for millions of people across the globe. However, as the firm expanded, William Hoover sought new ways to broaden his commercial empire and capitalise on his experience in manufacturing and logistics.

The Beginnings of Hoover Dairy Farm:

William Hoover saw the potential in the dairy business in the early 1920s, motivated by his conviction in the need of high-quality dairy products in sustaining good health. He chose to get into dairy farming after being inspired by the concept of offering clients with a comprehensive cleaning and domestic experience. The Hoover Vacuum Company built its own dairy farm, appropriately called Hoover Dairy Farm, with the goal of controlling the whole process from farm to table.

Modernization and Innovation:

True to the Hoover Vacuum Company’s attitude, innovation and modernity were critical to the success of Hoover Dairy Farm. To safeguard the health of its dairy herd and maximise milk output, the firm used cutting-edge technology and practises. The farm used automated feeding systems, cutting-edge milking parlours, and innovative herd management methods, all with the goal of increasing efficiency and maintaining the greatest levels of animal care.

Quality and sustainability are priorities:

Hoover Dairy Farm, a firm known for its dedication to quality, prioritised the production of premium dairy products. The farm was rigorous about its cows’ health and nutrition, establishing sustainable feeding practises and offering large and pleasant living circumstances. As a consequence, milk of outstanding quality was created, with a rich flavour and great nutritional content.

Participation in the community and education:

The Hoover Vacuum Company’s commitment to community involvement extended to their dairy farm. The farm worked together with local schools and organisations, conducting educational programmes and farm visits to teach the public about dairy production and the value of sustainable agriculture. These activities not only increased knowledge of the agricultural process, but also enhanced the link between Hoover Dairy Farm and the surrounding community.

Beyond the Legacy:

While the Hoover Vacuum Company’s foray into dairy farming was an unusual diversification initiative, it ultimately exited the agricultural sector as the company’s emphasis went back to its primary industry of vacuum cleaners. Hoover Dairy Farm’s heritage, on the other hand, remains on as a tribute to the company’s pioneering spirit and readiness to explore new territories.

Conclusion:

The foundation of Hoover Dairy Farm, the Hoover Vacuum Company’s excursion into dairy farming, marks an intriguing chapter in the company’s history. This unexpected endeavour exemplified the company’s dedication to innovation, excellence, and community involvement. Though the dairy farm is no longer in business, it stands as a reminder of the entrepreneurial spirit that inspired the Hoover Vacuum Company to explore new sectors and make a lasting effect on the cleaning and agricultural worlds.

The top price for the Glenalla and Snowfed Tag sale was $13,000 and it was paid for four-year-old, Glenalla Links Clover, who went on to finish third in the four-year-old class which included the Reserve Senior Champion Jersey and Best Udder of the Jersey Show.

The three-and-a-hour hour ferry ride passes through some treacherous water between the North and South Islands of New Zealand.

When 14 hours turned into 60 calamitous hours trucking 33-head from the South to the North Island, the Gilbert family knew they were up against it more than usual at the New Zealand Dairy Event (NZDE). 

LITERALLY NEARLY EVERYTHING THAT COULD GO WRONG, DID. 

Just north of Cheviot in North Canterbury their truck’s clutch went, which left them stranded on the side of the road with the cows on-board (top and bottom) from 9.45pm until 3.30am the next morning, when they were towed 92km back to a mechanic’s garage in Rangiora.

CRESSLANDS TO THE RESCUE

The cavalry arrived soon after in the form of the Stewart family, who run Cresslands Farms, just out of Rangiora. Graham Stewart brought their truck in, they off-loaded the cows between trucks in two trips, and took them back to Cresslands. At that point the cows and heifers had been on the truck for 14 hours. The Cresslands team, which include Josh Norton and Andrew Stewart, then got them milked out and into Cressland’s show paddocks on hay racks to rest and recover.

Westbourne T Bone Yoko finished 4th in the five and six-year-old class that her herdmate won. She didn’t sell.

The replacement truck they arranged also broke down (before they loaded up) and they had to find a back-up for the back-up truck. The next truck got to the ferry, only to be turned away because it didn’t have a booking – a booking that Peter Gilbert had an email confirming. But the cows were turned away nonetheless, and had to be trucked 28km back to Blenheim, and unloaded in the saleyards until the booking could be re-scheduled for later that day. They finally arrived in Feilding Saturday morning, having been milked four times in 60 hours.

Glenalla and Snowfed Farms knew they had the toughest recovery to settle their team if everything went perfectly. Let alone if there were problems. They also had the added extra pressure because they were offering their whole team for sale in a “Sell the Show String” Tag sale (excluding their clients’ animals who either boarded at their farm, or who were showing in their team).

The Tag sale format they are using was new for New Zealand, but it is common throughout the world. It involved Glenalla and Snowfed pricing their animals during the week. If the price worked for buyers, they would be sold.

NO PUBLIC ALLOWED

Then, Glenalla and Snowfed – like most of the showgrounds – heard the news that the New Zealand government had gone to the red traffic light COVID-19 protection framework – limiting exhibitor numbers on-ground to 100 (plus event staff).

It was more bad news for a first-time Tag sale that depended on people and energy.

Premier Tequila Sweet won the five and six-year-old class for Glenalla and Snowfed Farms.

“It worried me when no-one was going to be at the show apart from exhibitors,” Peter said. “It was scary enough doing the sale, I thought, and it became a little bit more scary when there was no public there.”

It’s was another lesson in tenacity and teamwork.

“We had sort of decided if we could get a 50% clearance, we’d be pretty happy.”

They achieved a remarkable clearance, selling 17 of the 21-head they offered (81%) for a gross turnover of around $80,000.

The top price was $13,000 for their four-year-old Jersey, Glenalla Links Clover, who went on to finish third in the four-year-old class which included the Reserve Senior Champion Jersey (and Best Udder of the Jersey Show).

“It’s fair to say we are pretty thrilled with how it went. We always said we were prepared to sell our best, so we showed that we will,” Peter said.

He was also thrilled to see a number of young breeders buy.

“We always hoped that would happen, and that’s why we had some reasonably cheap lots in there.”

When it came to getting the cows out on show day, Peter credited the team around them for being able to turn the cows around in time to have a competitive show.

They would go on and win their first ever Premier Exhibitor banner.

“I was amazed how they came out. It was a real team effort, but I think we’ll all be pretty glad when the cows are safely home,” he said.

Glenalla and Snowfed Farms faced the toughest road to get their teams out on-song after a nightmare trip. Premier Tequila Sweet won the five and six-year-old class.

The good news is the homeward-bound truck home will only be carrying around 19-head as a result of the sale (including animals that were sold that are going to South Island buyers and some new animals that will board at Glenalla and Snowfed).

Safe travels Glenalla and Snowfed.

Get inspired by the mega-successful Master Breeder Marc Comtois and his son Steve as they present this inside look at Comestar with their move to DeLaval robots.  Thanks to the Semex Alliance and DeLaval for presenting this great session.

When New Zealanders decide to show a cow from the South Island in the North Island, it’s never a decision for the faint-hearted.

There is no comfortable low-centre-of-gravity vehicles, portable milkers or easy way to do almost anything with the cows when they are on the road.

They are usually tied on the trucks. And, the ferry rules prohibit owners from checking on their cattle during the three-and-a-half ferry ride across the Cook Strait between Picton (the top of the South Island) and Wellington (the bottom of the North Island).

Not such a big deal, some may think?

Dangerous waters

However, the Cook Strait is notorious for being one of the world’s roughest stretches of water. It’s part of the westerly wind belt known as the “Roaring Forties”. As the only gap between the mountainous main islands of the country, the strait acts like a huge wind tunnel.

To put that into perspective, the Cook Straight was the scene of two of New Zealand’s worst maritime catastrophes – the 1909 Penguin Disaster – and, the 1968 sinking of the Wellington-Lyttelton ferry, Wahine. 

Yet, the Gilbert family, from Mid-Canterbury are preparing tackle the 17-hour (in total) journey with a load that includes Jerseys, Holsteins, and one Ayrshire, who recently won the Canterbury A&P On-Farm show’s Supreme Senior Champion of all breeds.

Four-metre high swells

Brothers, Nick, Michael and Luke – together with their parents, Peter and Anne – collectively milk just over 1200 cows on two farms at Ashburton. They are headed to the Stratford Show in the Taranaki, which carries significant prize money and the tempting title of a “Royal” show.

Michael Gilbert said they have endured a crossing with cows before when the swells have been up to four metres high.

“To be honest, on that particular crossing we were struggling to stay in our seats up top with the other passengers, and we knew that our cows were down there, so it was pretty stressful,” Michael said.

“But, surprisingly the cows seem to handle the ferry crossing better than the rest of the truck trip. They were lying down when we got to them at the end of that trip. But, when we’re on the road, they tend to stand the whole time.”

Michael said they’d had tried breaking the trip up to rest the cows, but it just seemed to work better if they pushed through, and got it done.

No surprises now

And, now that the industry is aware that their Ayrshire, Pukekaraka Elle Delilah, is on the truck with all breed winning potential, the brothers will be working hard to get her settled and ready to take on her counterparts who don’t have to travel as far.

“We already had Delilah pencilled in for Stratford before these results,” Michael said. “It’s going to be a massive show, there are some good Ayrshires in the North Island, and we wanted to see what she’ll look like alongside them.

“Plus, we haven’t been out for two years [because of New Zealand’s decision to eradicate M.bovis], and we’re really ready to get back into it.”

Michael bought Delilah last year within a group of five cows at the Pukekaraka dispersal. She cost him $2500 in a sale, which averaged $1600. He didn’t have her listed in his first picks when he went through the catalogue offered by the Robinson family. But, when he got to the sale that decision quickly changed.

Planned punt

Even though she was dry with no herd test results, he decided the five-year-old, who is sired by UK sire, Haresfoot Elegant, needed to join his 630-cow herd at Ashburton – an hour south of Christchurch. Brookview sires (from the Steiner family at Tokoroa) are the sires two generations behind that.

“She just caught my eye,” Michael said. “I thought she could be a diamond in the rough, if she came together right. And, the reason I had more confidence in her was that I’d always admired the Robinson’s show cows.

“They’ve always had that cut of a cow that suits all breeds. And, if we were going to buy an Ayrshire, she needed to be able to compete in all breeds. As soon as she calved in, I knew I had something special.”

She produced more than 8000 litres in 280 days on her first lactation, and won the Canterbury and national on-farm for her breed age-group last year.

Michael said when she calved in again at the start of September with a heifer by Kingsire, she was producing close to 3kg MS/day extremely fresh. The Canterbury A&P On-Farm was the first and only chance to step her out.

“I hoped she’d be competitive in the all breeds for her age group, but to win the Supreme Senior Champion was a pretty big honour,” Michael said. “Because there haven’t been a whole lot of Ayrshires in Canterbury do that well in a long time (1981).

“And, since we haven’t been to a show ourselves since 2017, it’s felt like a long time between drinks for us.”

Strong family

Delilah’s breeder, Matt Robinson, confirmed that she was from one of their strongest families, which had only been held back by their penchant for delivering more bulls than heifer calves. Delilah’s fifth dam, Pukekaraka Pebbles Dell EX, was Champion All Breeds at the Waihi Show, aged 13. 

Matt who is a PE teacher has kept some cows, and he said that Delilah would have been his very next choice if he hadn’t been bound by a ceiling on numbers.

“But, I’m very happy that she has gone to a great home, where the Gilbert family could develop her even more,” Matt said.

“I couldn’t have asked for a better result. If you can’t show a champion, having your prefix on a champion is the next best thing, isn’t it?

“And, for her to get through the All Breeds against some bloody good Holsteins and Jerseys in Canterbury is very cool for our breed, and for our breeding.”

November 28 and 29 will be the day of truth when the Stratford show – which is shaping up as a big show for Down Under  – kicks off.

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Kueffner Cows’ Terri Packard is a rare mix of elegance and grit.  

Although she isn’t royal in the strictest sense, there’s no doubt her iron-clad reputation makes her one of the industry’s blue bloods – and a shining example when it comes to talent, integrity, intelligence and grace under pressure.

Terri is married to Ernie Kueffner, and there is nothing this power couple has not achieved in the industry – for others – and, for themselves. They are among the small echelon of A-listers that influence the top end of the global registered-cattle business. (Read more: KUEFFNER DAIRY TEAMWORK “2 Dream the Impossible Dream!”)

 Terri was recently named a judge for the National Jersey Jug Futurity at Louisville. It’s only the second time a woman has been asked to judge the world’s oldest and richest class for dairy cattle. The first was Alta Mae Core, and it’s an accolade Ernie believes is long overdue.

 Terri is not only ready to step up to judge, she is also ready to speak up about the registered industry, her defining moments, what it takes to market cattle, and the extreme solution the couple has been mulling over to combat the cancellation of this year’s World Dairy Expo (WDE)…

Now settled full-time at Kueffner Cows in Western Maryland, Terri and Ernie are well-known for launching Arethusa Farm’s brand, and taking its cows – among other achievements – to a history-breaking effort at the WDE. It was 2004 when Arethusa won both Supreme and Reserve Supreme Champion with their Holstein, Hillcroft Leader Melanie, and Jersey Huronia Centurion Veronica. (Read more: Arethusa: A Winning Focus)

The couple also co-managed (with Dan Donor and Isaac Lancaster) and hosted the Global Glamour sale from Arethusa’s Connecticut base in 2008, which averaged US$97,491, when Apple was sold for US$1 million. They won Premier Breeder banners for Arethusa in the two toughest breeds at WDE – Holsteins and Jerseys.

More recently, Terri and Ernie were the co-owners, masterminds and grunt behind the 2019 WDE Grand Champion Holstein, Butz-Butler Gold Barbara EX95, who was 65 days fresh after a break of two years.

There have been too many blue ribbons and Grand Champions in between to mention.

Great cows need care

Known equally for her cowmanship as for her marketing genius, Terri’s talent – in combination with Ernie’s – has granted the couple access to some of the best cows and deepest pockets in the industry.

Yet being a sixth-generation farmer, Terri’s ultimate master remains as it has always been: hard graft.

Terri has overhead people saying it’s easy to market great cows on the budgets they’ve had access to over the years. Her reply is simple.

“Yes, we have worked with a lot of people who have had money, and some people say we bought the cows, and there was the money to do it.

“But, one of the biggest things for me in marketing is first and foremost you have to take care of the cows. Without them, you have nothing. It doesn’t cost anything to brush tails, and soap is cheap.

“Yes, you can spend a lot of money on a beautiful display at a show, but if all you do is look after the cows, you’re still promoting your ability, your programme, and your attention to detail.

“There’s honestly nothing I enjoy doing more at a show than brushing tails. It’s therapy. We were all taught in 4H to clean hooves, ears, and have the sweat out from the udders … and so many seem to forget that. It’s something you can do without a lot of financial outlay. That’s what my mother taught me. And, wow, she was tough. She taught me more about elbow grease than anything else.”

Within the bigger picture, it has been Terri’s upbringing in northern Pennsylvania, her 4H experience, her personal journey, and Terri and Ernie’s partnership – all of which has collectively contributed to her stellar career. 

More than show day

Terri says not having WDE this year will sort out who truly is prepared to put the work in on their cattle day in, day out.

“With the shows falling like dominos, it’s going to sort the people out. I’m talking about the people who take care of their cows every day, no matter what, and who takes care of them ‘just because there is a show on’ – because this is an every-day, detail-oriented business.”

Terri says Ernie still gets up every night between midnight and 2 am to check the cows whether there is a show on the horizon or not.

He either puts the lights on them if they are in the pasture, or he picks the shits while he’s there if they are in the stalls. Terri does the early morning shift. They know their best insurance is having eyes on their cows.

Terri says, “You can’t teach people to observe. You either have it, or you don’t. You can teach them all the other stuff. But not that.

“Ernie gets annoyed with me at shows, because I’m on the wash rack, which is my one-on-one time with the cows, and I’ll come in and say, ‘There’s a cut on this cow, this cow has some swelling in her neck, and I can smell some hoof rot’. He’ll say to me, ‘Did anything good happen on the wash rack?’.

“But, we both know that observing and the attention to detail is so important, and it’s unrelenting.”

Unsurprisingly, it was Terri who suggested a sign for the new barn’s entrance at Arethusa. It’s a statement that hung at Ernie’s family operation in Wisconsin: “Every cow in this barn is a lady. Please treat her as such.”

It speaks to both of their hearts.

Ernie on Terri’s talent

As always with industry couples who are both talented, Ernie has often been given the lead. However, his respect for his wife runs deep, and he says her judging role at Louisville’s National Jersey Jug Futurity is overdue.

Ernie says, “In agriculture, to get to the top requires sacrifices. If they’re willing to do it, I’ve always thought that women had as much – or more – ability than the men. I’ve never had a question about that in my mind.

“I thought there was an opportunity for Terri to go forward to judge because she’s ready, she enjoys it, and that’s extremely important. She’s been up for judging roles before now, and she’s been beaten by males that aren’t qualified as her … because they’re men. It’s irritating. In fact, it irritates me a lot, because I believe that holds a number of women back sometimes.

“When she got the Louisville appointment – even though we don’t know for sure [the event] is going to happen – it was quite thrilling.”

Ernie also says Terri has strong opinions – these will keep her steady when she gets to the pointy end of the day.

“Over the years I’ve seen when certain male or female judges get to the Grand Champion – the very important times – they start to second guess themselves. Terri doesn’t second guess herself.”

Terri confirms she enjoys judging, and she knows it includes some pressure for her peers.

“I think it’s hard being in a situation whereas a couple the two of us have had success. People think I might do what Ernie would like. It’s hard to get out of that shadow, and it seems to be hard for people to understand that you might have your own opinion.

“If a woman doesn’t do a good job judging, then it’s that much harder to get momentum for other women. If a man does a bad job, it doesn’t hurt the other guys as much.”

Terri’s associate in the National Jersey Jug Futurity will be the dry-witted Richard Caverly, who managed Arethusa before Ernie and Terri took over.

Ernie’s best deal

Ernie says his wife is one of the special ones, and when asked what she has brought to their operation, he doesn’t hesitate to give her the credit she deserves.

“It’s a little difficult to answer real quick because she obviously brings a great deal. She brings a lot of energy and a lot of objectivity.

“She does physical, mental and emotional work, and she’s outstanding in marketing and advertising. Terri can do anything – and she does it well.”

He smiles, “We don’t always agree, and sometimes she takes longer to do some jobs than I’d like her to, but she always does it well.”

He quips, “And when she gets a new haircut, that looks good too!”

All jokes aside, Ernie knows he made the best deal of his life when Terri agreed to share her life with him.

“There is an integrity and decency in Terri which means she can also go to any farm anywhere, at any time and she will always be welcomed.

“That’s quite a compliment. I’m not sure I’d be welcome everywhere, but that’s okay. Because there’s some places I don’t want to go.”

Arethusa was defining

What some don’t know about the couple’s dominating run at Arethusa is that for the first 12 months of their full-time association, Terri managed Arethusa while Ernie continued to run their home operation – six hours away.

She was 33 at the time, and Ernie and Terri had never milked more than 15 to 20 cows at home. Her brother, David, worked alongside her, and Ernie commuted a couple of times a month. It was a defining appointment for Terri.

Ernie says, “That was probably quite extreme for Terri at the time, and she was probably quite shocked for the first five minutes after I suggested it. But, for me, it was simple. From a personal standpoint, I wanted her to be more challenged; I knew she’d do well, and I knew there would be no failure.”

Terri agreed that she was stunned when Ernie suggested it without discussing it with her first.

“That really changed me – because it threw me out there,” Terri says. “I wasn’t on my own entirely, but it sure felt like it. That first year we were there, our mother [Marilyn], passed away and David and I were on this new farm, with young employees, Japanese interns and college kids.

“It was like being a parent in many ways, but I also had the responsibility of the cows. It was a lot. But I enjoyed it. There were days in the beginning where I was out mowing the lawn, trimming bushes, and mowing the pastures, because in the beginning, we did it all. When it got to that first successful year at Madison, that put me in the office full time, and I then became the relief milker.”

The 2004 WDE success put a lot of pressure on Terri and Ernie because it “ratcheted” up Arethusa’s owner’s expectations. And the industry was paying attention.

Terri says, “When you have a certain amount of success, there are people that are happy for you, and there are people that are jealous. Some people are both.

“But Arethusa was great at letting us do our job. From the beginning we said we would stay involved as long as they remembered that the cows came first, followed by the owners, and then the employees. But, the cows would always come first.”

When the couple called time on Arethusa after a decade, they gave owners George Malkemus and Tony Yurgaitis just over a year’s warning to put their plans in place.

“Sometimes it feels like it was a lifetime ago. We had a great group of cows and a great group of young people.

“One of the best things was the people we got to work with. Because we had young people who wanted to learn. And, they were dedicated, teachable and they loved cows.

“They’ve gone on to do great things. At one point, we had former employees managing every one of the major show herds in North America.

“We still get calls and texts with what they’re doing. That’s been a major highlight for both of us to watch their careers.”

Reputations make sales

Terri and Ernie were planning a sale in conjunction with the Franchise Kind in June.

When COVID-19 happened, they were preparing to hunker down and ride it out until they could re-schedule.

In the interim, the Hogan family, who milks over 5000 cows at Misty Meadow Dairy in Oregon, approached them with an eye on acquiring the 2018 WDE Intermediate Champion and Reserve Grand Champion, South Mountain Voltage Radiant EX91. Ernie had always said she was for sale. On one condition.

“There was one cow in particular that they wanted and other people have asked about her at different times,” Terri confirms. “And, the answer was, ‘Yes, Radiant is for sale, but not alone’. Because, if she is not here, the excitement is gone about going to the barn in the morning for Ernie.

“He’s said that for a couple of years now.”

“Finally, I just gave the Hogan family the spreadsheet of all our animals, and they came back and asked us how much for all of them. You can’t pass up that kind of opportunity. Ernie and I each picked out one baby calf to keep and we have a couple of donors, some Holstein heifers, a Brown Swiss donor and Barbara left.

“We still have Radiant here too on behalf of the Hogans, because we had planned to prepare her for Madison. Hopefully, Louisville will go ahead, so we can get her out there.”

Importantly, Terri and Ernie have never been able to ship milk in their operation, and so 37 head were loaded up for their new future. They are now in the care of Misty Meadow’s herdsman, Danny Upchurch. Danny handled a lot of the sale detail and is responsible for the family’s type herd, which is currently located in California while a facility is being acquired for them in Oregon.

“We sold because there was so much uncertainty in these unprecedented times. We didn’t know when we’d be able to have a sale, what the economy would be, whether anybody would be in the mood to buy anything and whether there would be any shows. And, when somebody comes along with sincere interest in type cattle with pedigrees who wanted to breed from them, we had to consider it.”

Ernie and Terri remain in the mix, helping the new owners with decisions related to marketing, showing and breeding.

“It’s hard to see them go, and I still cried when we left after visiting them, but they look good,” Terri said. “They’re doing well and they’re happy. The first day we walked in there they were so buried in this beautiful oat hay they were eating that they didn’t even want to talk to us. Which was good. They’ve adjusted well, and it couldn’t be more opposite living for them.

“But this is the first time since we’ve lived here for 23 years that there’s not been a Jersey heifer on this farm.”

Circular business

Terri says she wasn’t surprised when Ernie immediately started gathering new animals.

“This is an addiction, right?! No sooner had we got them loaded and out the driveway than Ernie started talking about Michael Heath and Nathan Thomas’s sale, which was running a week later. Ernie felt he should support it because he’s a firm believer that everyone in this industry has to give and take.”

They bought a springing heifer that caught Terri’s eye, who they say has calved out beautifully. Terri says while buying goes against their “sort of” plans to slow up, they both have a happy knack for finding the good ones.

“I give Ernie a hard time about it, but it’s usually beneficial,” she pauses reflectively. “If we sell a whole bunch of cattle, two years later he’ll end up buying one of them back. When we had our sale in 2016, we sold a bred heifer for $5500. She calved out the next year, and Mike Deaver called and said, ‘You might want to know about this one.’

“We bought her back over the phone, and we never saw her before she arrived at the farm. That was Radiant. And, he’s done it before.”

Another Jersey recently joined them – a daughter from Radiant – who was sold last year. She’s owned in partnership with RCD Jerseys (Rankin, Ceresna and Deist).
The two calves they chose to keep include Ernie’s choice of a Velocity out of Radiant, while Terri chose a calf who goes back to one of the first Jerseys they bought from Canada after they moved to Boonsboro in 1997.

Terri says, “I’m keeping something out of that Sofie family until we’re done. Her dam is a Premier x Comerica x Deluxe x Premonition x Sofie and she’s sired by Velocity too, so I’ve got my shot of Veronica in there.”

Giving up the business may have been muted, but somehow it still feels a world away.

“We did have that discussion pretty seriously, and I thought selling that many cattle during a pandemic might be a sign that perhaps it is enough, and we should slow down.

“Ernie is almost 20 years older than me, he’s got Parkinson’s Disease, and while he’s working hard against it, he does have it.”

Barbara: sweet win

When the talk turns to achievement and favourite cows, Terri says for Barbara to go all the way last year under judge Chad Ryan, of Fond du Lac in Wisconsin, was a personal sweet spot in her career. 

“I remember when Barbara was in the ring, all these people were wanting to talk to me. And, all I wanted to do was to watch that cow,” Terri said. “Finally I got up on top of a chair, so that no-one could talk to me.

“Because that moment was the culmination of so, so much work, and I just wanted to see Barbara be happy, and see her appreciated.

“We’ve shown some beautiful older cows in the last few years that have been hammered in the ring. And, I wanted to see a judge respect an older cow. And, I’ve never seen her in all the years we’ve had her behave so well and look so happy out there, and just show off like Veronica and Ashlyn used to do.

“That moment made up for all the hours of work over the years.”

Terri says Barbara calved at the end of July. She hadn’t had a calf in two years, was fat and angry to be in-milk again.

“She was wicked. She was the nastiest Holstein cow I’d ever milked for those first two weeks. She was so mad that her udder was full of milk. We had quite a roller coaster ride with her for 65 days, and then to stand there looking at her in the ring was a testament to the cow and to the judge, who was so respectful of both the cows and the exhibitors.

“I don’t think anyone would feel that he didn’t give their cows time that day.

“If we never showed again after that, I’m okay with that.”

Barbara inspirational

Terri Packard worries that missing WDE could be critical for a number of form cows, and she has been mulling over an edgy alternative because it also worries her what the industry will do without some light at the end of the tunnel.

“Every day since they’ve cancelled WDE, I have the discussion with my husband about another show.”

“So many of these cows have that one day like Barbara, and you may not ever get it back. That’s one of the main reasons why I want a show this year. For all these cows that are ready.

“People say there is always next year, but there may not be next year for some of them.”

Veronica still favourite

People who know cows, know that if they get great care and management, they have the confidence to show their personality and intellect.  

And, of all the great ones Terri has worked with – even though she was reared with Holsteins – it is a household Jersey name, Veronica, who remains her favourite.

“There’s been so many unique and interesting animals I’ve worked with, but I don’t think anyone else looked at you like they knew what you were talking about like Veronica did.

“She was so aware of people. It is 18 years since we bought her, and we worked with her for more than 10 years, and we still tell the stories about her because she was just that smart.

“She had such an appetite, and she was so aggressive at a show. When we would take her out to be washed, Ernie would have to stand the end of the barn and clear the way for her when she came back.

“Because as soon as she got to the door, she knew her feed would be in her stall, and no-one could hold her back. We literally always had the biggest guy we had in our team bring her in, and she’d start getting mad, and Ernie would say, ‘Let her go.’ She’d just storm into the barn, and into her stall, and start eating.

“She was the same in the clipping chute. And, she knew when people were watching her. You could see the angle of her head change. One day we were classifying Holsteins at Arethusa, and we were washing and clipping the cows and the Holsteins were getting all the attention, and that morning we left the Jerseys out.

“When they let the cows back in to feed, we turned around and Veronica had walked into the barn, and she was standing in the clipping chute like she was saying, ‘What am I? Chopped liver?’

“Norman [Nabholz] used to lead her, but I remember one year we took her to Louisville, and she was pissed that day. Norman saw her come out of the chute really mad, she was hauling arse as she stormed up the aisle and into her stall, and he was like, ‘I can’t do it. I’m out. She’s gonna take me for a ride’.

“Ernie was like, ‘We haven’t got time for this’. Norman said, ‘Steve White will do it’. And, Ernie didn’t think he would. And, Norm replied, ‘He will if I ask him’.

“Steve is such a big, broad-shouldered man, and luckily for us he said he’d do it. So, we walked Veronica down to the ring with Norman at the halter and right before Veronica went into the ring, Steve took over.

“And, you could see Veronica slowly look up at Steve, take in his size advantage, and you could literally see her thinking, ‘I’m not gonna be messing with this guy’. She led like a dream that day, and she was Champion.”

Does Terri think she would have led for Norman?

“I think that day she might have taken him.

“Everything she did was always extreme. It was great to be around her. I led her twice over the years – once at The Royal as a second-calved two-year-old when she was Intermediate Champion and Reserve Grand under Steve Borland – and, as a 10-year-old at the Spring Show where she was Reserve Grand. But she was a handful and headstrong. Her great-granddaughter acts just like her.

“Jerseys have so much more personality than Holsteins, and they just draw you in. There’s the rare Holstein that is responsive like that, and Barbara is one of them, so I enjoy working with her, and I love observing her.”
Terri says Jerseys might get sick a little quicker than Holsteins, but they get better faster.

“And, don’t let anyone tell you they don’t eat as much.”

Delicate marketing dance

Terri warns that marketing in today’s world is a delicate dance.

“I think it’s just so important, especially now that we don’t get a Holstein World, and every state doesn’t have their own breed publications. We’ve got to build our own hype, and have our cows in front of people. And, it’s very accessible to do that through social media.

“But, I don’t like to badger everyone, because – when I need to market – I want them to listen.”

Every industry needs leaders

In closing, Terri hopes there is room in the industry for the next generation to come through.

“There are a lot of young people out there who have a strong interest in registered cattle, and they want to take care of good cows,” Terri said. “But I don’t see very many of them going out and buying the farms, or having the income to be the next generation of that.

“All these young people who love to do this – there needs to be the next layers of owners who can afford to hire them, and who can afford to take care of these good cows.

“I hope there are enough people that still get excited about going to the shows and having a nice cow to look at in the barn in the morning.

“Because it does take more work, those kinds of cows do need more care, and in order to be developed to that point…it’s every day – it’s not just once you get on the truck, and head out for the show.”

It’s been said that without someone to set the bar, how does everyone else know how high they have to climb?

There’s no doubt that Terri and Ernie help bring the energy, and the excitement, that makes this industry special and compelling for everyone else. And Terri is a beacon for young women who are aspiring to take lead roles at any level.

Jill and Brad Porter with their dairy cows. Picture: Christine Ansorge

It was the phone call every dairy farmer dreads when they are off-farm.

 Brad and Jill Porter were milking 600 cows at Panmure Jerseys, just out of Warrnambool in south-west Victoria. On March 17, 2018, they were in Tasmania for a short break when their neighbour, Jack Kenna, rang. He said a power pole had fallen on his farm, ignited a fire and it was headed their way. He said they had three minutes to get out.

 There was no time to do anything. The flames, propelled by the hot windy temperatures and a lot of fuel, would wreak unspeakable destruction within 30 minutes – including killing or maiming 400 of their herd. Cows which Brad adored. The life-changing event was to be so catastrophic and traumatic on so many levels that it still haunts them both today.

 Both Jill and Brad have become fierce advocates for change, board members for Blaze Aid, and they have advice and life lessons – that they wish they had never had to learn – for their colleagues facing up to their own recoveries after the recent bushfires across Australia…

Brad and Jill (who was still in her pyjamas) rushed to the airport. They left their rental car sitting in the middle of the drop-off zone, and sprinted for the ticketing counter. They managed to bag the last flight out of Tasmania. The airline put them in the front seats, giving them the best chance of a rapid exit when they landed.

The Porters arrived home at 3am and began immediately checking the cows. Jill, a pharmacist, stepped into her professional role to help assess and triage the herd. As the sun rose, the depth of the carnage became clear. They wouldn’t go to bed for the next three days.

Brad said, “There were the dead, the walking dead, the severely burned cows, the burned cows, and the cows that were okay. The fences were all gone, and the cows were in shock. So were we. One side of the farm wasn’t as bad, and we could put all the other animals over there so we could concentrate on the herd.

“We assessed all the cows and we had to get a number destroyed immediately, and we were forced to sell a large number of cows that were burned, but saleable.

“Some things you just can’t un-see. And, I don’t want to ever see what we saw that day ever again.”

‘I wouldn’t have my husband’

Jill’s life has also changed in the aftermath, and she is sure of one thing.

“I wouldn’t have my husband today, if we had been home,” she said without a pause of hesitation. “He would have died defending those cows. Every day I get up now and look at him and think, ‘Thank God, we weren’t there’.

“I still can see in my mind’s eye a cow who was burned … with her nose half peeling off. And she just stood and looked at me. I couldn’t help her, and I couldn’t protect my husband from seeing her. He knew every cow. He loved them all. Those memories remain very raw. I struggle to go to the dairy even today if it’s hot and windy.”

Brad still hasn’t had the heart to check the computer thoroughly to update his records on the cows which survived. Because he will see the ones that didn’t.

“I don’t even think about how many cows we’ve lost, and that’s why I haven’t gone back into the computer since the fire. I just block it out. It’s for my own mental preservation.”

Running to find peace

The fire was caused by a power company’s ageing infrastructure – with nothing the Porters, their neighbour Jack Kenna, or any other neighbour could do about it. The bitter pill to swallow is that was preventable. The result has been lengthy and engulfing litigation that threatened to swallow Jill. She was so enraged by the injustice of that day, that her counsellor advised her to take up a sport.

“I am not into sport at all, so I started walking,” Jill said. “But it was too slow because I was so angry, so I started running.”

How far does she run?

“Until I feel good.”

It could take 19 kilometres to achieve peace. It depends on the morning.

Jill didn’t work off-farm again for 18 months.

Daily, intensive treatment

Brad still tears up when he thinks about the cows and the suffering they went through.

One of the first things the Porters needed to do after the fire was to get the cows through the dairy. It was akin to a war zone: so many of the herd were injured and in pain. So many needed treatment every milking.

Neighbours and friends pitched in. There was a kindness and solidarity that Brad and Jill will never forget. For about six months afterwards they were feeding up to 150 people every lunchtime.

Milking health focus saved cows

Brad said they considered drying the herd off, but he needed the routine to make him get out of bed every morning.

“We needed the income as well. But mostly I needed my usual routine to maintain my sanity. I think it helps with making decisions.”

One of the first post-fire orders of business was the dairy. The clusters and liners, which had concerned Brad in the past, were now causing havoc.

“The cows’ teats were weeping, and their skin was so thin and so tender. We were so worried about stripping all the skin off the teats because we had really bad cup slippage. We needed cups and liners that were gentler on the teats.

“For the health and comfort of the cows we didn’t have a choice. There was no running away from it. We would have lost so many more cows if we hadn’t done something, and we knew it had to happen fast.

He made an SOS call on the Thursday to Mick Scanlon of Scanlons Dairy Centre in Terang, who in turn contacted Leon Lourey from Daviesway. By the Saturday, a full install of new Milkrite clusters and liners was complete. They chose Milkrite because the science behind the design gives cows the highest level of comfort (they have the world’s only internally triangular moulded plastic shell with mouthpiece vented triangular liners).

Team works with farmers

Leon said the whole team made it happen.

“Knowing the circumstances, we just knew we had to do something as quickly as we could,” Leon said. “Mick was also a big part of it. Our sole focus was to help in any way we could.”

Brad said it was a life-saving decision.

“Most of the cows’ udders were burned. The teat orifices on a lot were fine, but we would have lost the entire herd with that cup slippage. We needed cups that hung on, but which were gentle.”

Milkrite, which is used by 40% of farmers in the USA, includes a patented and revolutionary air-vent position in the mouthpiece of each shell. It introduces air above the milk-flow, stops splash-back and makes cluster removal gentler.

“I was so delighted and relieved with the result,” Brad said. “The clusters were much lighter, and much easier to use.

“I was a real sceptic about the air hole in the mouthpiece of the liner – I thought it’d get clogged up with shit – but it hasn’t been an issue.

“I’d be happy to stand on the corner of the street and sell Milkrite to anyone who would listen.

“They milk cows out properly, they are much gentler on their teats. We haven’t seen any teat-end damage in the last two years and that’s been a big thing for me because I can’t afford to lose anymore cows. I wouldn’t dare put my name to it if I didn’t think it was worthy.”

Fences around the district have been destroyed. Picture: Rob Gunstone

80% of bushfires preventable

What now haunts Jill is that her research has revealed that more than 80% of the bushfire deaths in Victoria can be traced to electrical failures. Energy Safe Victoria (ESV) has determined that Powercor failed to identify the termite-riddled power pole which razed Brad and Jill’s property. That day six fires – all started by electrical failures – burned 40,000 hectares.

“These fires are really deadly. If you look at Black Saturday [February 7, 2009], six out of the 11 fires were electrically initiated. On Ash Wednesday [February 16, 1983] five from the eight were ignited by electrical failure. All of the 1977 fires [that burned about 103,000ha] were electrically started.

“On the day of our fire, all were started from electrical infrastructure failing. Every single one of them. And, it’s because the infrastructure is aging and it’s failing our community.”

Jill has been fighting for change ever since because their community’s pain remains real and raw.

“I think the biggest thing is I’m devastated that a Government and a system can let a community down like we’ve been let down. We deserve to be safe. That is not happening.

“Yes, we got a civil settlement, but they are now arguing about what they should and shouldn’t pay for. They’re still in the driver’s seat. They destroyed my husband, and you can’t get that back.

“His passion and his livelihood was gone. I can articulate that, and I’ll continue to take it to them. Because they are wrong, they are indecent, and they are cruel.”

People were the difference

Day-to-day their community’s resilience has been the shining star to come out of the experience.

Jill said, “We are still a long way from recovered. I’m not saying we’re not functioning. I’m back now, but it took me 18 months to go back to work.

“You listen to the psychologists and it takes an average of six years to recover from a bushfire. You’re not ‘right’, even when the grass is green again because everything changes. It rips you apart.

“People talk in terms of ‘getting back to where you were before the fire’. It’s very much the catch phrase in recovery. I’m absolutely certain that you never get back to where you were because the recovery takes you down a different pathway.

“It’s not all bad. There are some good things – people’s generosity and support of us is something Brad and I hope to pay forward.

“Our neighbours and community that were burned out have become very resilient, and we know each other on a much deeper level because of the fire.”

Brad said it had been a humbling experience, and it had been hard to accept help. But people had made the difference

“I remember walking out the door after the fire and thinking, ‘where do I start?’. People came from everywhere.

“It was a generosity you never, ever forget. It pays to be charitable in life. I would walk over hot coals for my neighbours – there are so many people I have such a high and healthy respect for in my neighbourhood. At the end of the day, they’re the ones that got us back up on our feet.”

Jill said her advice to peers now facing their own recovery in the wake of the most recent fires was to take care of each other, and not to be afraid to ask for help.

“It takes a long time to come out of the fog, and you don’t need to rush it. You have to attend to certain things straight away, but you don’t want to make too many decisions unless you have to.

“There are a lot of good people in this world, and you’re not on your own.”

Thanks to Daviesway for allowing us to share this story.  Also, be sure to check out Dianna Malcolm’s new venture Mud Media.

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Last year I had the opportunity to contact an energetic 27-year-old dairyman who has enthusiastically selected the Jersey breed for his dairy operation. Listening to Tyler Hendriks of Seaforth Ontario as he talks about the dairy industry and Jersey breeding made me excited about the future possibilities for Jerseys.

Young Mind – Fresh Start

After college in 2011, Tyler bought his retiring uncle Gerard’s milking herd and quota holdings. He rented his uncles 100 acre farm and milked in a tie-stall barn. Within two years he had added in half his father’s quota holdings. His grandparents had immigrated to Canada from The Netherlands, working factory jobs and dairy farming part-time. Eventually, Tyler’s father and uncle took over and divided the operation into two average sized neighboring tie stall farms. Tyler’s parents had farmed with a mixed breed herd however Tyler saw breeds differently and swapped out the Holsteins for an established Jersey herd. In his own words, Tyler commented on his bold start saying, ‘actually being responsible both for the management and labor in a tie stall barn was a big wake-up call for a guy just out of college’.

While attending college Tyler had formed strong friendships which he maintains with other young dairymen who represent other types of focus including an organic and grazing herd, a large herd with high performance and a large herd including high genomics and embryo marketing. All those herds have Holsteins but after doing much research and study Tyler determined his goal of total concept from field to milk sales could be best realized by farming with Jerseys.

Family Foundations     

Tyler has the total support of his family – Emily, his parents and sisters, Brittney and Kylie. Noteworthy is the fact that Tyler’s parents gave him the opportunity to immediately be the dairy leader. Tyler and his wife Emily, who also grew up on a dairy farm and is a bank ag specialist, were married in 2016. They have a six-month son, Liam. Tyler gives much credit to Emily on the financial side as well as being willing and able to step in when needed for work or fine-tuning plans. Family time with Liam and off-farm time are important to Tyler and Emily. They both participate in CrossFit as a way to get off the farm and be active in their community.

Taking the Leap

In 2014, Tyler switched to a total Jersey herd when he combined the quota holdings of his uncle and half of his father’s quota for a total of 130 kgs of fat per day. At that time his herd was housed in a tie stall barn. In 2016 a new tunnel ventilated sand stall barn and double eight rapid exit parlor were built. This reduced the labor requirement and gave Tyler more opportunity to manage the milking herd at an elevated level. The Jersey herd came a whole herd, but Tyler found it necessary to cull especially on a production basis. His herd additions have been elite genetic heifers as they left the Progenesis Program. Currently (Jan ’19) the 93 Jersey cows are milked 3x with a daily average of 1.55 kgs (3.42 lbs.)F, 1.20 kgs (2.65 lbs.)P and 39.5 kg (87 lbs.) Energy Corrected Milk. SCC is 120,000 SCC, Pregnancy Rate is 30% and average days open is a remarkable 88 days. One important metric for Tyler is that his herd produces 2 kgs of Energy Corrected Milk for every 1 kg of Dry Matter consumed.

The calves are in hutches and fed 2x and weaned at 75 days. Younger heifers are housed in an old pig barn renovated by Tyler and Emily. Older heifers are housed in an older cow barn.

Tyler milks at two of the three milkings each day usually with his father or sisters. He employs a night milker and along with family this allows for family time, for harvesting to continue, for vacation time and for when he has meetings to attend.

Tyler quickly told me that his most important and ongoing mentor has been his father. To this day they usually have time during milkings to share, discuss and even, as Tyler says, to disagree. He was reluctant to start naming mentors as he has had and continues to have many. He values highly what he has learned from veterinarian Dr. Ray Reynen, when Tyler assisted him doing herd health visits to other farms, and also values the advice given to him by nutritionist Jesse Flanagan and his neighboring dairy farmers.

Fieldwork and cropping on 800 acres is on a shared basis between Tyler, his father, and his uncle. All forages are grown on the farm and they are stored in horizontal silos. High-quality corn silage is important as it forms 65% of the milking cow diet.

The Future is Information, Data Gathering and Improving Results

Tyler spends considerable time every day, except on the busiest harvest days, studying reports from Dairy Comp 305, searching the Internet for information and ideas, communicating on Facebook and participating in online webinars.  He shared that at times he may feel slightly guilty for all the time at the screen. However, in the big picture, there is little doubt that the hours spent are yielding great returns to Hendriks Dairies.

To date, Hendriks Dairies does not have parlor ID but that plus many other tools are on Tyler’s consideration list. All will be evaluated on a cost-benefit basis on his Jersey farm.

I did ask Tyler – “Why Jerseys?”. His quick and progressive thinking mind came right back at me with “Well, Why Not? … Feed efficiency, smaller more docile cow who isn’t so hard on herself in a commercial environment, lower age at first calving, less health events, less animal labor per unit of output, high fertility, … do I need to give your more reasons?”.

Other Young Dairy People Also Interested in Jerseys

One year ago, The Bullvine produced articles on the very progressive Suntor Holsteins (Read more: Suntor Holsteins – New Baby, New Robot, New Perspective and Suntor Holsteins – Breeding Goals Revisited. Kevin and Amanda Sundborg, Master Breeders and owners of ‘Lightening’ nominated for Holstein Canada’s Cow of the Year (2019) have added a few Jerseys to their robotic farm. Why? Partially we have learned that it is because of Kevin’s friendship with Eric Silva (Sunset Canyon Jerseys, Oregon, US) and mostly because of seeing how productive, efficient, trouble-free and fertile the Jerseys are at Sunset Canyon. Are Jerseys the future at Suntor? Time will tell.

The Future is Officially Here

Tyler shared with me some interesting thoughts that I feel we all need to consider:

• It is facts and on-farm performance that should be the basis for all decisions
• Look down the road to how milk will be priced in 5-10 years at the farm gate
• The future pricing of milk will be for the solids not the fluid portion
• High fat milk should be transported and processed separately
• Jerseys can be 20+% of the national herd, provided Jersey breeders focus on productivity
• Much can be learned by studying very successful Jersey farms in the US
• Jerseys can work very well on automated farms – 3x or stall robots
• Dairying with Jerseys in the future will be about much more than average first lactation score and the show ring. The Ontario Jersey Benchmarking Service (Troew Nutrition – Jersey Ontario) is excellent for bottom-line focused breeders to compare their herd to other herds.
• More progressive Jersey thinkers need to be involved in farmer organizations
• Lifestyle and family are very important, take time for both
• Kevin Sundborg sees it as a total farm operation when he considers which breed suits best. It is the efficient use of all resources – facilities, land available, land value, topography, heat units, manure disposal, phosphorous run-off, investment in machinery, labor required and many more.

More thoughts on future Jersey breeding, heifers, feeding and managing from both Hendriks and Suntor Farms will be covered in a future article.

The Bullvine Bottom Line

Future Jersey dairy farmers can follow the examples of Tyler and Emily or Kevin and Amanda’s models for including Jerseys. It isn’t absolutely necessary to copy the program of others or to maintain a farm’s tradition. Always look for new ideas and ways to farm successfully. The keys to future dairying will be data and information, thinking of and implementing ways to use it to increase revenue per unit of input, control costs and farm each day to maximize profit. The future is now for innovative dairy farmers. Move forward. Be Awesome.    

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It’s so hard to focus on the victories with Ferme Jacobs, because the way it wins is so well, winsome.

Just one other Canadian farm has won Premier Breeder at The Royal more times than Ferme Jacobs (Romandale Holsteins, 13 times). Notably, at The Royal, Ferme Jacobs showed no heifers and they have now nudged ahead of household names like Dupasquier Holsteins, Hanover Hill Holsteins, Glenafton Holsteins and Rosafe Holsteins.

And the last time a Holstein breeder won Grand and Reserve Grand Champion with homebred entries at The Royal was Agro Acres with maternal sisters in 1969. Before that the only other recorded time was by Mount Victoria in 1935.

The landslide results for Ferme Jacobs started here when The Royal judge Jamie Black slapped the family’s winning four-year-old, Jacobs Windbrook Aimo EX95 for Senior Champion.

This year’s Royal Agricultural Winter Fair belonged to Ferme Jacobs’ winning four-year-old, Jacobs Windbrook Aimo EX95, and their winning mature cow, Jacobs Lauthority Loana EX96-2E, who finished Grand and Reserve Grand Holstein respectively. Loana is owned in partnership with Pat Conroy.

And yet the lasting impressions from both WDE and The Royal are not only the family’s champions, but also the way they care for their cows, the way they celebrate and the way they share their success with the industry.

The squeals and multiple photographs of their children swarming ringside, together with the unadulterated joy between their parents in the ring, is infectious.

“We always have a party, even if we lose,” Ysabel Jacobs, 37, smiled.

“But that party at The Royal this year was one of the best ones we’ve had, for sure. We were so excited. We’ve never had Grand and Reserve Grand before, so we went wild.

“Because the level where we are now with our results; it’s easier to get there than it is to stay there. We know that.

“Last year we said we couldn’t have a better year than that was. Then this year, we did. We don’t know what’s coming up for us. But we know we are going to have to accept it when it comes, because we have kids around and we need to show them the right way to handle losing.”

The family was also unafraid to bring the reigning WDE Grand Champion Holstein out again at The Royal one month later – always a risk when a cow has something to lose.

WDE and Royal wins both special

“I think both the WDE and RWF results were special in their own way,” Ysabel said. “At WDE, Loana was perfect, and while Aimo [the 2017 WDE Intermediate Champion] won her class at WDE this year, she didn’t co-operate with us that day, and we had wanted her to look better than she did.

“At the RWF, it was the opposite. Aimo got ready perfect, and Loana didn’t want to co-operate. When we get our cows ready in the string, we get all excited before they leave the string if they are heading to the ring looking as good as we know they can be. After that, whatever happens in the ring is fine because you have no control over that.

“We think Loana might have had a big heat the day before the RWF because she was very mad that day. So, one show was perfect for Loana, and one was perfect for Aimo. We’re happy with that.”

As to which cow is best, Ysabel smiles. She always leads Loana and Yan takes Aimo.

“I don’t know,” she laughed. “If you talk to my brother he’ll say Aimo, and if you talk to me, I think I’d say Loana. There are some things that I like more about Loana and some things I like more about Aimo.

“We both like to lead, and we kind of always have our own cows. We never fight for who leads who, because we always differ slightly. We like the same kind of cow, but we like different things on individuals too. I would say Aimo is more Yan’s type, and Loana is more my type.”

Carl Saucier mentor

Semex’s well-known Carl Saucier, who has been a mentor and friend for Yan and Isobel, says there is something special about the family’s care of their cows, which always comes before winning.

“What I love about this family is that they are not only humble winners, they are great losers,” Carl said.

“I remember in 2015 at The Royal, they lost the Premier Breeder banner by the smallest of margins and they went down to Kingsway [Farms, the winner] and drank to their success with them. They are always happy for others. Ysabel is happy to help others at shows too – even her biggest competitors. She’ll give them some of their best hay to fill cows on show day. She just smiles and says: ‘Let the best cow win.’”

Buy when they want to

While the family is now recognised for its success with homebred animals, buying them is not without precedence. This year’s WDE Intermediate Champion, Erbacres Snapple Shakira-ET VG89, is jointly owned by Ferme Jacobs, Ty-D Holsteins, Killian Tehraulaz, Ferme Antelimarck and C & F Jacobs. The 2013 WDE Supreme Champion Bonnacueil Maya Goldwyn EX-95 3E 6* was co-owned with Drolet & Fils, Ty-D Holsteins, and Bonaccueil Holsteins.

Erbacres Snapple Shakira-ET VG89, gets the nod for Intermediate Champion at World Dairy Expo. She is jointly owned by Ferme Jacobs, Ty-D Holsteins, Killian Tehraulaz, Ferme Antelimarck and C & F Jacobs. She is led by Tyler Doiron.

“We do like to buy one once in a while and develop a cow to the max she can be,” Ysabel said. “But we’re never in a rush to buy them. It just happens when, ‘OK, I can’t get over it’. Then we get on each other. If I go to sleep at night and I still see her in my head, we need to buy her. We’re like kids and it’s satisfying to get a cow where you know she can be. With Shakira, it just happened that our friend, Killian, was there when we were looking at her, and he said he wanted in too.

“I think the partnerships we have now is that they know us. They know that we’re not going to call for a breeding decision. But they know also that we’ll make the best decisions we can on the cow’s behalf.

“If someone wants to be in with us, they need to just let us get on with it. We’re very bad for sharing news – very bad. We don’t spend all our time talking with a partner on the phone. They need to have trust in us and as soon as we flush, we usually separate everything so the partnerships don’t get too big. That’s the easiest way.”

Breeding with numbers often doesn’t add up 

When Ferme Jacobs decides on what bulls to use to breed the next one, genomics is the last consideration. The family is driven by cow families and the sires that leave the kind of cows the farm needs. They have alternated between high type and breeding for milk. It maintains a balance of stylish show cows that will work and last.

“We do look at the numbers, but that’s not big for us,” Ysabel said. “The only number we really do watch is that we will never use a bull that is minus for milk. Yan is starting to judge more now. He went to the USA, and Tyler and I are also starting to judge too, so we are all travelling a little bit.

“Between us, we see enough cattle in a year that we can see which bulls we want to use, and which bulls we don’t wanna use. When we go away, we usually also try and visit two to three farms to see what’s there and what’s working.

“Right now, we’re breeding for a bit more on milk, because you can have any good show cow in the world, if she doesn’t milk it’s not going to work.

“We are concentrating right now on balance, especially at our place because we have so many type cows. Using high type bulls here right now would be too extreme.”

Bulls in use now include Croteau Lesperron Unix, Seagull-Bay Silver, Comestar Lautrust, S-S-I Silver Spike, Sandy-Valley J Pharo, S-S-I Montross Missle, Monument Impression, and MR Mogul Delta.

“I know sometimes we use older bulls, but we don’t think using old bulls is a fault,” Ysabel said. 

Massive embryo demand

Their juggle remains working between showing cows, massive embryo demand (500 embryos were sold by Ferme Jacobs this year), and breeding a bull for the industry, to be marketed through Select Sires.

MOET embryo transfer work takes a seat behind show cow management and preparation. IVF is infrequent, because of the expense.

“If the cows are on a show programme, they are not going to be flushed,” Ysabel said. “We don’t want to work with hormones while they are showing. We’d rather flush them when they are done showing.”

And the Jacobs family remains true to itself when it comes to choosing potential bull mothers.

“Select [Sires] are not pushing us for the cross, because they know there are some crosses we don’t want and some crosses that make sense to us,” Ysabel said.

“It doesn’t have to be very high on everything, because we think that everyone in the industry is running a race right now on all that… for nothing.”

The cows they hope to make a bull from include 2017 Holstein Canada Cow of the Year, Jacobs Goldwyn Britany EX-96 2E 10* (Braedale Goldwyn x Jacobs Jasper Best), Loana (Comestar Lauthority x Jacobs Outside Linsey), Aimo (Windbrook x Jacobs Minister Aima), and Shikara (Snapple x Miss Apple Snapple EX-94). Aimo has an ET bull calf coming, sired by Lautrust, and she will calve next May to Lautrust.

The family’s happy place

Challenges come to every family and Ysabel says it is always the cows that put them back in their “happy place”. An extended and supportive team, combined with watching their children develop the same love for cattle, has sustained them.

“It’s not easy, because there is sacrifice. But it is a sacrifice my brother, my husband and I don’t mind,” Ysabel said.

Yan Jacobs is swamped by his daughters Elsie and Nellie Jacobs as he leaves the ring after winning Grand Champion at The Royal. Tyler and Ysabel’s daughter Aylson is obscured.

 “Our kids have grown up around that. We have three farms together and we have an amazing team around us, including Mum and Dad, who always support us.

“Yes, it’s hard sometimes and sometimes you want to quit. But there is always something coming and someone slapping your shoulder, or you find a new cow and you get excited again.”

Pressure has been a constant, but they can now put it into perspective.

“I would say that two years ago we could feel there was pressure to back up our performance,” Ysabel said. “But last year, we realised there is so much more important things in life than showing, and this year we just wanted to go and have fun, and to try our best.

“We get nervous at certain points, but always a good nervous. I know there is money involved. But people are so much looking at us right now, that no matter what happens, we should do it for fun.

“We’ve lost before, and we’ll lose again. Let’s be prepared to do it, and if it happens, at least we had fun doing it. Our kids are starting to show and we are trying to teach them the right way, because they don’t always lead winners – they lead both. And, if they don’t practice with their calves at home, we aren’t going to let them show their calf.”

Ultimately, Ferme Jacobs loves good cows and they continue to see the good, and the good people in the industry.

“We have people in our team who come and help us on show day, who don’t want to be paid. They just want to do it with us. Those are special people for us,” Ysabel said.

“We are very lucky to have them around us. To be honest, there are so many good people in our business who have the same passion to try to get the right cow where she needs to be. We love it.”

Passionate dairy breeders can quickly supply the names of the top show cattle.  But, if your dairy business stops at show ring success, you are leaving dollars on the table.  The Bullvine recently had the opportunity to talk to Justin Velthuis about Riverdown Holsteins and the show ring and barn successes that they have targeted.

“The Riverdown Story is Upbeat”

“I am the third generation dairy farmer at our current location which is a half hour South of downtown Ottawa, “says Justin. Riverdown is truly a family farm operation he explains. “I farm with my parents and grandparents and have no employees outside of family labour.” The farm is comprised of 650 acres of which 550 are owned. “We milk 110 cows in a new robotic dairy barn with 2 Lely Astronaut A4 robots.” The robotic change is recent for the Velthuis family. “We moved in just over one year ago. All animals except the show heifers and calves on milk are housed in the new barn.”

The statistics on this Master Breeder Herd tell a growing story of success:

Herd:              27 Excellent.  76 Very Good.  23 Good Plus

Robotic:         Averaging 40 kg on 2.8 visits

The RIVERDOWN Show and Tell Story Has a Good Foundation

Earning a Master Breeder Shield doesn’t happen overnight. This is the part of the Riverdown story that Justin enjoys telling. “My parents and even my grandparents always had a nice herd of cows. “Riverdown won a Master Breeder shield in the late 90’s. “My dad bought half of BVK Dundee Delores Ex 91 2E 8* with his brothers at Velthuis farms in 2006. Her dam is Adeen and half our Riverdown herd traces back to this Dundee.”

The Riverdown Velthuis family has longstanding pride in their herd genetics.  This focus provided a natural and complimentary link with cattle showing where Justin says, “The 4H program has played a big part in developing my love for showing and genetics.” That said, Justin points out that nothing is overlooked at Riverdown where the Velthuis family work hard to make sure that their dairy ring stars are also dairy performers.

“Let’s Look at the 3^rd Generation Beginning.”

Kingsway Tenacious Rochelle, 8th place Junior Two Year Old 2013 for Kingsway and Riverdown

Business Schools will tell you that managing generational shifts in a family business is an important and delicate process. The advice is to start planning early.  At Riverdown Holsteins the progression was one that all three generations foresaw as expected and natural. As for starting early, Jason started young following in the footsteps of those before him.

“I made two purchases at the age of 16 from Kingsway farms. The first being in March 2013. I was working their tag sale and picked out Cherrycrest That’s Neat Ex 91 (94 MS) as a three-month-old calf, not a show heifer by any means but a correct heifer from a good pedigree and was a red carrier. I called home and convinced my parents to go half with me on Neat. She has been a tremendous cow for us and put two bulls in AI: Incredibull at Semex and Unstopabull at Blondin sires. She is currently on a flush program and has made 35 embryos on her last two flushes.”

“The second animal I bought that year was Kingsway Tenacious Rochelle Ex 94. I was helping Kingsway at summer show, and this fresh junior 2-year-old really caught my eye. She stood 2nd that day, and I bought part of her. She would continue to develop in the excellent care of the McMillan family, and we sold her to Milk Source at the Royal Winter Fair as a Junior 3, where she stood 4th and was nominated All-Canadian. She has many impressive Goldwyn daughters in both herds from the one flush we did on her.

“Riverdown Jiggalea Is The Star of the Story”

RIVERDOWN ATWOOD JIGGALEA
1st place Junior Calf
2015 Royal Winter Fair

The highlight of our breeding program would be Riverdown Atwood Jiggalea. She is one of four Atwoods from Riverdown Redesign Jiggle Ex 92 that have been nominated in some form. Jiggalea is the most special though. She won the March class in 2015 at the Royal and was All-Canadian March calf open and 4H in 2015. Then as a junior yearling, she won all year including 1st and Honourable Mention for me at the Classic. She then stood third at the Royal behind the Junior Champion and Reserve Junior Champion. Picking up the Honour of All-Canadian 4H Junior Yearling and Honourable Mention Junior Yearling. Jiggalea is just fresh for the second time and scored 86 2yr.

“Other Family Success Stories Are Also Inspirational”

One of the best ways to create a sustainable multigenerational family dairy business is to anchor each succeeding generation in the story of the business.  Justin feels strongly about the impact his own and other dairy families have had on him, “I have been fortunate to have connected with some of the top people in the industry in my short time.

He looks back fondly, “I did a coop in high school at La Ferme Gillette and learned a lot and have so much respect for the Patenaude family.” Then Justin continues the list, “My first two purchases and several more have come from or been with Kingsway. Not only are they great breeders, but they’re also great people. Jiggalea would not have done what she did without the help of Rob Heffernan. Rob has housed a couple of heifers for me and sure taught me a lot about show heifers. He is flat out the best at heifers.

Despite his youth, Justin recognizes the value in understanding both old and new perspectives on cattle breeding. “More recently I have invested in genomic type and have learned a lot from Dann Brady and have partnered with Blondin on a type heifer, Kawartha Armani Memory, nominated All-Canadian Jr.2 and sold in a Blondin recent sale as well as a high genomic type heifer Creekside Callen May. Dann, Simon and the rest of the Blondin team have been very good to me. These mentors have shared their understanding of what it takes to remain competitive, and it bodes well for Justin as the third generation that he recognizes the value of the hands-on experience he gained at home. “My most important mentors have been my parents for the opportunity I have.” Justin pinpoints how the experience and talents of his parents, Karen and John Velthuis, have inspired his dairy passion. “My parents are the perfect combo. Mom has the same passion for showing as I do and dad is an excellent manager and an outstanding dollar and cents guy.” The dialogue between the two generations provides both sides with real-world prioritizing of dairy breeding goals and relevant discussions on the current marketplace that they are all interested in.

“Little Details Make a Big Difference When You’re Pursuing Dreams.”

Justin with parner and mentor Dann Brady of Blondin Sires and Ferme Blondin

Justin is inspired to be the best but recognizes that success starts in all the small details. “I have a lot of goals. Show ring success or another AI bull or a chart topper are all something I hope for, but my main goal is to keep growing the farm and improve little things all the time.” Continually improving the little things can be expected to provide a corresponding increase in the day to day dairy efficiency. Three generations of the family have paid this kind of attention knowing it would pay off in achieving their goals in milk production, dairy breeding and cattle showing.

“Know Your Strengths and Then Find Great Mentors”

When it comes to focus, it’s understood that you can’t be everything to everybody.  Dairying is such a huge investment it’s important to find out what works for your dairy strengths. Justin knows this. “The advice I would give someone looking at investing in genetics is to “decide what type of cattle (Holstein, Jersey, index, polled, show, etc.) works best for you and your operation and then learn from the best in that segment.”

“Consumers Come First”

Regardless of personal goals, the dairy industry must always listen to the customer.  Justin recognizes how important that can be as the dairy industry looks toward a sustainable future. “As an industry, we must deal with consumers. This includes facing criticism and demands while producing a wholesome product for them.” No matter how much we learn about cows, dairy facilities and genetics, the customer needs to be there with positive support, or we won’t be.

The Bullvine Bottom Line

Justin is enthusiastic about continuing to maintain and develop a profitable and robust dairy operation.  He knows that it will be a big job. We at THE BULLVINE and our readers wish Justin all the best in using the family mix of skills, talents and genetics to carry “RIVERDOWN” successfully into the future.

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Progressive business owners know that if a business is not planning and moving forward then it will soon be average or behind.

Dairy farmers experience that reality in multiple areas – facilities, genetics, inputs, technology, labor efficiency, …. to name a few. The challenge to remain competitive is a matter that every manager must continually have on their mind.

Suntor Openly Shares

Suntor Holsteins, located in South-West Quebec, recently shared with The Bullvine some of the very positive results that they have experienced by their move to new animal housing and the use of milking robots for their high production and elite genetics Holstein herd. After reading details that Kevin and Amanda Sundborg posted on Facebook, The Bullvine decided to interview this progressive couple and share their story with our readers.  The fact is that they shared so many details, we decided to make it into two articles. This one will consider facilities and another one, to follow, will highlight their thoughts and plans for their breeding program.

Suntor Background

Kevin’s parents started dairy farming in 1973 with grade Holsteins. By 1981 they had a fully purebred Holstein herd that has twice (2000 & 2014) won the coveted Canadian Holstein Master Breeders Shield.  The herd had been intensively selected for both production and conformation, but also important was sound cropping on the fertile land south of the City of Montreal.  

Kevin and Amanda are very thankful for the encouragement their parents gave them to seek higher education and in thinking progressively when it comes to dairy farming.

Until January 30^th, 2017 the Suntor herd had been housed in a fifty-one tie stall barn. Cow care was always important and many awards for high production had been received. But the work was labor intensive and required long hours.

A New Generation at Suntor

2015 was a big year for Kevin and Amanda. In mid-year Suntor Holsteins was transferred from Kevin’s parents to Kevin and Amanda immediately joined in.  To top off this very busy year they welcomed their daughter Saydie in December.  Saydie will welcome a sibling in April. At the time of purchase the herd consisted of 51 cows in milk, 10 dry cows and 60 heifers with the cows producing, on 2X, 40 kgs (88 lbs) 4.3%F and 3.4%P.

Kevin and Amanda have a love for dairy farming. Both are farm management and technology graduates from Macdonald-McGill, and have worked and/or traveled off the farm. Once the farm and cattle were theirs, they immediately set about to take Suntor to new heights.

Big Picture Goals

Kevin and Amanda shared with The Bullvine the following thoughts that formed the basis on which they built their plans:

• Lifestyle: Family is important and spending the time from 4:30 am to 8 pm in the barn, every day, is detrimental to family, friends and community time.
• Managing staff: They prefer to work directly with their animals and not have to manage staff.
• Get out of tie stalls: They found housing in tie stalls to be labor intensive and wearing on the body.
• Use new technology: They want to know, hourly to annually, the facts about their cows and operation, so having new technology to do more of the work and capture the data was a must have. Their ten-year plan was to have double the daily milk shipments without any extra labor.
• Happy and Comfortable Workers (aka cows) are a Must Have: Amanda in her off-farm worked (nutritionist and robot specialist) had seen the great results that other dairy farmers were achieving from cows that were comfortable in their environment, able to be milked on demand and that were fed high quality forage diets.
• Efficiency – a key to a successful operation: Although gross output has advanced the bottom line for dairy farms over the past half century, Kevin and Amanda foresee the need for a successful dairy farm in the future to be driven by efficiency and net returns. Cutting out or reducing daily cow expense is, they feel, an incorrect and risky decision. Their plan is produce more milk with the same expenses.

Planning, Planning, Planning

Over a five-month period, Amanda and Kevin investigated every viable alternative available for dairy facilities in Canada. They talked with mentors, engineers and consultants and visited numerous farms that had recently built new with and without robots. Much was learned from asking critical questions.

Kevin and Amanda planned based on – ”How do you want to be milking cows for the next twenty years?”.

At the end of the five months they had a detailed plan complete with a budget that put milk income at  90% of current Canadian industry level, milk production level on par with their tie stall level, costs at 5% over historic operational costs and capital costs based on 4% interest. Upon presentation of their building, operation and financial plans to their financial institution, Kevin and Amanda were told that their plans were excellent and they were approved. They had thought, for sure, that they would be told that they needed to adjust their dreams, for an ultra-modern farm, downwards. What a relief that was!

Some of the building and start up decisions Kevin and Amanda made include:

• They hired a top-notch engineer who costed out every detail for the new operation. They then identified areas for cost saving. Side note here from Amanda – “Always, always be prepared for meetings or suggested changes. Being prepared worked great for us.”
• They built large enough with a twenty-year horizon on their projected herd size and production level.
• They made the jobs of fetching and separating cows easy and quick. “Routes to the robot need to be direct. Have it so one person, operating alone, can handle the animals”.
• A fresh and special care pen, with access to a robot, needs to be fully equipped with support materials. Most definitely include a fresh and special care pen and foot baths in the building plan.
• Provide extra open space around robot entry and exit points. Expect cows to be both bossy and timid. Avoid sharp turns.
• At start up, they planned on a maximum of 1,800 – 2,000 kgs (4,000 – 4,400 lbs) of milk per robot per day. Based on their experience they strongly recommend not to over-fill the robot(s) at start up.
• In her experience with start-ups in other herds, Amanda recommends a maximum of 50 cows per robot at start-up.
• After cows leave the fresh pen and go into general group, Kevin takes the time to make sure those animals know where the second robot is. They have found that some cows only go to one robot, while other cows will use both robots.

Kevin and Amanda told us that they committed 100% to the process of moving from the old tie stall to the new robotic barn. “Only going half way will only get you half way there.”

Pre-Move In Steps are Important

Kevin and Amanda had a very smooth transition. Amanda and Kevin shared the following ideas to help others transition to robotic single stall milking.

• Hoof Care: “Trim hooves at least two months before and not any closer to the move in date. Cows need a good hoof build up when being moved onto freshly grooved cement floors.”
• Minimize Fetch Cows: “Dry off any cows who would be a waste of time to train. Those end of lactation cows giving under 20 kgs/ 44 lbs will have no need / want to go to the robot. They will end up being a fetch cow until dry off. Don’t bother making them part of start up.”
• Have DIM 150 days or lower: “Try to plan to have Days In Milk around 150 days for start-up. A stale herd takes longer to transition and your fresher cows will suffer.”
• Dry Cow Program: “Our dry cow program was one key to our success. We feed a simple dry cow TMR which consists of corn silage and a low potassium dry hay. In the pre-fresh pen, we have an automated grain feeder (Cosmix) that feeds a pre-fresh pellet. It allows us to monitor and feed the exact amount they need. It also works to train our heifers prior to their first calving. They get accustomed to going into a box to get grain and the sound is like the sound of grain falling in the robot. We find that the heifers are calm in the robot for their first milking.”
• Ration before Start-Up: “Suntor fed the robot feed to the cows as a top dress for two weeks before start-up. Cows need to know the feed when they go into the robot for the first time. Do not be afraid to drop the TMR energy at start-up. The less energy you have in the ration the faster they will go to the robot. We wanted our cows hungry, so they would go to the robot. They did drop on average 10 kg of milk per day the first week, but by 10 days 70% of the herd was going to the robot on their own. By one month, the average milk was back up to where it was when they were in the tie stalls.”

More Pertinent Details

Daily Cow Management: Amanda uses the reports generated from the T4C software, especially the health report, the expected heat report and the fetch cow report, to manage the herd on a daily basis. She noted that keen producers can also design their own reports.

Feeding Program: In the tie stall barn, cows were fed a one group TMR of 50:50 corn silage and haylage balance for 42 kgs of milk. Fresh and high producing cows were top dressed protein, fat and beet pulp. However now, based on Amanda’s five years of experience as a nutritionist and seeing how feed changes can significantly affect production, a one group TMR is still fed but it is now 75% corn silage and 25% haylage – balanced for 150 days in milk and for 6-7 kgs below herd average production. Feeding more corn silage allows for a more stable ration, given that haylage can vary greatly depending on stage, field and cut.

Six Month Results: First calf heifers have responded very well with 200 – 1,500 kgs more milk in the new system.  Three (20%) of Suntor’s first lactation cows have peaked at 50 kgs and have continued to give over 40 kgs past 240 DIM. And six months in the herd was averaging 42 kgs milk, the same as when they left the tie stalls. However, given that some older cows were dried off before the move and many were just calving by six months in, the Sundborg’s are very happy with the herd average from the younger milking herd. Cows are currently being milked 3.1 times per day on average. Reproduction is excellent with a 55-60% conception rate and 9 of 10 cows pregnant at herd heath check day.

Worthy of note is that Kevin and Amanda moved the entire tie stall herd into their new facility. All cows transitioned well or extremely well. They plan to increase their herd size by growing from within.

One Year Expectations: By one year in, January 30^th, 2018, Kevin and Amanda can see easily reaching 45 kgs milk per day and average days in milk will be very good at under 140-150 days. By next spring they will be milking 70 cows with no added labor required, two things that were not possible in their old tie stall barn.

Some Added Benefits:  Kevin told us about some added benefits. “The expansion happened at the right time as they have been allocated or purchased 35% more quota since purchasing the farm. The robot reports help them catch any problems sooner, which helps to avoid sick cows. Having two robots, that were not used to capacity, shortens any line ups. We wondered about retaining and moving an older deeper uddered brood cow but she took to the new system like a duck to water. Using a higher percent corn silage assists by reducing the summer rush of harvesting of haylage.”

Future Operation Plans: The original plan was, in ten years, to milk 80 cows producing 140 kgs of fat per day. With more quota becoming available for purchase and the barn and robot working so well it now appears that that goal will be achieved in half the time. The higher revenue will speed up the process of implementing systems to monitor and manage calves, heifers and dry cows.

The Bullvine Bottom Line

Planning to be successful is Step #1. Carrying out the plans is Step #2. The Bullvine congratulates Kevin and Amanda Sundborg and thanks them for sharing their dreams, thoughts and information on both these steps.  What cow would not want to live and be cared for at Suntor Holsteins?

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It is the dream of every passionate dairy breeder to achieve recognition. This can be done in many ways, from success in the show ring to earning Master Breeder status. Dominique Savary of Grand-Clos Holstein in Switzerland has earned both those benchmarks. However, he has not stopped there and is continuing to gain recognition for his skill in taking great photographs of the cattle, people and dairy industry that he is so passionate about. The Bullvine recently had the pleasure of interviewing Dominique and discussing his experiences as dairy breeder, showman and photographer.

“My father was one of the first who went to Canada and the US to search for Holstein genetics.”

Childhood influences have shaped Dominique’s success as an adult. “In my childhood, many people involved in breeding passed through our home. They came to talk to my father, Jean, about the arrival of the Holstein in Switzerland.  The first imports of Holstein semen from Canada were made when I was five years old.  My father was very active in carrying out this import project.  All my youth was bathed in the fighting so that the Holstein breed would find a real place in Switzerland. I think that is what gave me the biggest motivation to get involved in breeding.”

“North American dairy breeding has always fascinated me”

Dominique is proud of the pioneering dairy work carried out by his father Jean in the 1970s. “My father was the best role model for my future.  From my childhood, I said, “I’m going to go to North America.  I want to learn.  I want to understand.’ I traveled there for the first time when I was twenty-two years old and have been there more than 25 times since.”

“Everything that revolves around breeding has always been a driving force for me.”

Dominique’s family history with dairy is relatively recent. “I am only the second generation involved in breeding.  My paternal grandfather was the head of a small railway station.  In fact, it was my father who gave the taste for breeding and milk production.  He started his career with nothing. He fought for Holsteins to have a place in the Swiss landscape of the day.  Switzerland, was almost entirely populated by Brown Swiss, Simmental, Swissfleckvieh and some Black Spotted.  The dairy leaders in our country did not welcome the arrival of Holsteins into Switzerland.” Inspired by his father’s passion, Dominique “did a complete agricultural training and took over the paternal farm in 1994.” He proudly explains, “The milk produced on my farm is intended for cheese making “Le Gruyère AOP”.”

Dominique leads in the dairy industry through the Holstein Switzerland Association and Swissgenetics.

“Early on, I got involved in breeding and genetics organizations. Breeding, genetic selection and Breeding organizations have always fascinated me.” He is actively involved in leadership of the Holstein industry in Switzerland. “By presiding over the Holstein Switzerland association for eleven years and now Swissgenetics for three years, I have had the immense opportunity of getting to know many fascinating people in the world of Swiss and world breeding.  The fact of having also chaired the Holstein Genetic Commission of Swissgenetics for many years has also allowed me to travel around the world for the selection of bulls.

Dominique and Grand-Clos Holstein received the title of Master Breeder in 2015

Dominique states quite simply that “receiving the title of Master Breeder in 2015 was a great moment of my breeding career.  I am very grateful to the people who have trusted and supported me and feel lucky to have achieved all of this.”

“When I started photography again, it was to photograph cows.”

Sometimes hobby, career and passion all come together at the right time. Dominique started using his photography skills to photograph cows in the selection rounds for Swissgenetics. “I was taking pictures of the test daughters in North America to show them to our Swiss breeders.  Then I went to take pictures in some exhibitions.” Dominique’s passion goes beyond the simple cataloguing of conformation. “I really like to photograph cows at work in the grasslands when they are grazing.  In Switzerland, we have a lot of cattle grazing on the mountain pastures during the summer season. It is a pleasure to make images of cows or heifers in mountain scenery.”

“I really want to do more studying of the technical side of photography.” 

As with everything he undertakes, Dominique applies himself to doing the very best that he can. In talking about his interest in photography he provides some background.  “I always did a little photography but I really started seriously five years ago.” He feels he had good grounding in his understanding of the creative aspects. “I felt the artistic side in my eye, but I had a big gap in the technical side. I am an autodidact.  I have never taken a photography class.  I read a lot and watch videos on YouTube.  Gradually the technical aspects of adjustments and post-processing became clearer for me.” He sums up. “I still have a lot to learn. I wish I could spend a few days with a professional who could help me really master the technique to learn more.”

“I like to bring emotion into my images. Whether in nature or in the show ring.”

Dominique is very clear in describing what inspires the photos he takes. “I am sensitive. I like to bring emotion into my images. Whether in nature or in an exhibition ring, I want to bring a different look by trying to give a little emotion to my photos.  Posing cows as we see them in bull catalogs does not interest me.  I am an ambient photographer.”

Dominique’s favorite photos. “The right time. The right light. The right composition.”

Dominique has a growing reputation for capturing the candid and emotional side of his subjects. He doesn’t want to be confined in his approach. “What I prefer is freedom of action. Power without pressure.” He continues his explanation by saying. “I want to free my mind to take pictures. I like having carte blanche and being able to make my inspiration work.” Dominique gives specific examples. “This year there were two places where I loved taking photos.  One was at the Royal Winter Fair, where Holstein Canada gave me permission to enter the ring.  The second was at the Samsales Desalp, where I had fun as a child and was now taking pictures of the cows with flowers and the people who accompanied them.” His assessment of the year. “It has been a pleasure!”

Dominique’s favorite places. “The Royal Winter Fair” “World Dairy Expo” “Quebec landscapes”

“I am lucky to have my son Grégoire who made the agricultural agro-technician school. He is currently working 100% on our farm. He and my wife Christiane get involved on the farm and it gives me more time to do other projects like photography”.  Dominique enjoys the great showcases of the world’s top dairy cattle, “It would be great to go back to the Royal Winter Fair and World Dairy Expo in Madison to take pictures of the atmosphere.” But, he doesn’t limit himself to the show ring only. “For landscapes, I would like to take winter pictures in Quebec.”  He also goes beyond the subject of cattle and is attracted to the people side of photography. “I would also like to accompany artisans who work with their hands.” He goes on to describe another growing passion. “I really like the traditions that are at home or elsewhere. Photographing traditions with costumes and customs is something that I like very much. “

The future. “I would like more time to do photography.”

As more and more people have the opportunity to see Dominique’s work, he is growing a following. “I started posting my photos on Facebook a few years ago and had a lot of feedback encouraging me to publish more.  I also posted a portfolio (https://dsavary.myportfolio.com).  Many people are interested in my images.  Little my little, orders came in for me to make enlargements, to illustrate websites or magazines. I was very proud when one day a multimedia company contacted me to buy photos.” No wonder he sums up by saying, “I would like more time to do photography.”

The Bullvine Bottom Line

Dominique loves capturing the emotional connection to cows, people and traditions. He has used his knowledge of cows and his skill as a photographer to provide something unique. “My clients want emotion and my goal is to do something different.”  The Bullvine joins with our readers in congratulating Dominique for turning his hobby and his passion for dairy cattle into a product that is an inspiration to dairy enthusiasts everywhere. 

Being lauded and recognized by your peers gives one a special feeling. That is exactly what happened recently to Russell Gammon when he was awarded the 2017 Canadian Dairy Cattle Improvement Industry Distinction Award. For Bullvine readers living outside of Canada, this is Canada’s equivalent to The Industry Person of the Year which is awarded annually, in the United States, at World Dairy Expo time.

A Loving Start

Russell came from British Isle stock and was born and raised on the North Shore of Nova Scotia (Pictou County), Canada. His parents boarded a few dry cows and heifer from his Gammon grandparents milking grade herd, and as well his parents had a large garden and a managed woodlot.  Russell, the eldest child, fondly remembers a home with many visitors, an off-farm working father, who included him in everything, as well as a supportive, energetic, loving stay-at-home mother. Russell learned early that the people in your life are the mark of success and the material world is there to make the people part happen. His siblings were and continue to be important to him. Although, because they are in Nova Scotia and Alberta, it means that he must communicate electronically with them these days.

Russell Gammon with Family and friend, Lyons Brook, Pictou N.S. 1968.

Youth Training

School, church, and 4H all had a great influence on the young Russell. He was eager and successful on all fronts. Russell shared with the Bullvine that his eyes were opened wide when he traveled to Toronto Ontario as the recipient of the Nova Scotia CNE Award for his stellar leadership performance in 4H. For Russell that visit to the CNE and Toronto was a life changer. “My eyes were opened wide to a bigger world, one where a farm boy from Nova Scotia got to see what opportunities there are in Canada and in the dairy industry.”

A Life Long Learner and Generous Communicator

Russell’s studies took him out of Pictou County to the Nova Scotia Agricultural College (NSAC) and then to the University of Guelph. Russell excelled at taking in new knowledge and then composing it into the written word. The humanistic written word is something his friends and peers associate with him. Russell knows ‘the power of the pen.’ While in his youth he read every breed magazine he could get his hands on. He reports that subscribing to many, many breed and farm magazines used all his petty cash. Starting with the pencil, then the pen, the telephone, then as a magazine editor and now a very prolific facebooker, Russell uses each and every tool to communicate the latest news. He is an incessant reader. Russell, more than most, excels at sharing all things important and new, with his community of friends.

Dreams Really Do Come True. Well Almost.

Lowell Lindsay, Tom Byers & Russell Gammon , three Canadian Dairy Industry Legends

Russell dreamed, from an early age, of being the Canadian Ayrshire Breed Secretary. You see Russell started in grade Ayrshire cattle and in 4H showed purebred Ayrshires from a kind and helpful neighbor’s herd.

Though that Ayrshire Secretary dream did not materialize, Russell has had an interesting and fulfilling career in the field of breed improvement. After a summer job as Canadian Guernsey Fieldman, he returned to NSAC for three years of work in extension education. In 1981 the opportunity for more breed work arose. Russell joined Jersey Canada where he worked as Associate Editor, then (1982) Editor of The Jersey Breeder. And then it happened. In 1985 he was named Jersey Breed Secretary. His youthful dream of being a breed secretary had been achieved.

His career path changed one more.  In 2011 he joined Semex as the coordinator of the Semex Global Jersey Program. With that move, Russell’s career had expanded to include both the cow and the bull sides of dairy cattle improvement.

Going Above and Beyond

If you have ever met someone that gives greatly beyond their job description, then you have met someone like Russell Gammon. For Russell, going beyond is second nature.

When Russell joined Jersey Canada, it was an organization not yet recovered from the colored breed recession that followed the change in Canada to pricing milk more on volume than on solids content. Fat percent, a Jersey strength, was not what consumers were told they should consume. No longer could consumers readily purchase that full flavor Jersey milk. Add to that that in the early 1980’s Canadian Jerseys were not especially milky.  High fat percent, yes, but only with 20% more milk volume than thirty-five years previous. Like all Canadian dairy breeds, at that time, Jerseys were bred for type.

With Russell’s careful and visionary suggestion to the Board of Directors, there was an awakening within Canadian Jerseys to the benefits through more extensive use of milk recording and type classification. Following that came the realizations that faster breed improvement could be had by sampling more young A.I. bulls and extensively using the top daughter proven sires. Jersey Canada also looked beyond its borders, especially to the United States, where increased production and the marketing of Jersey milk were driving forces. Over time Canadian Jerseys would achieve higher milk volumes, especially in the younger cows.

There have been many other feathers in Russell’s peaked cap:

• collaboration with other Canadian dairy breeds;
• linkages with milk recording agencies and A.I. organizations;
• a unified breed type classification program;
• a progressive breed registry service;
• a marketing plan focusing on a brown cow in every barn; and
• extensive involvement in the World Jersey Society.

Russell became the face – Mr. Jersey Canada.

Mentoring A Key Gammon Strength

Gilbert Robison

Russell told The Bullvine that there were many mentors who helped him along the way. One was Gilbert Robison, of Jersey and Clyde fame, from New Brunswick. Russell only knew Gilbert for three years, in the early 1980’s, never-the-less, he benefited greatly from Gilbert’s sound advice and, to this day, Russell maintains a connection to Gilbert’s descendants. This article would be much too long if we included the many, many mentors that Russell feels he is indebted to.

Mentoring is not only just about receiving. It also applies to giving. This where Russell is a pro. There is a long, long list of young people, Jersey folks, agriculture enthusiasts and community workers, that Russell has mentored and continues to cheerlead. Russell’s facebook friends are very aware of the numerous times each day that he encourages or messages youth telling them to ‘soar with the eagles’.

“Changing the world one person at a time” is a fit way to describe Russell. He does it by focusing on attitude, approach, and vision. He meets people where they are at and moves them forward.

Diversity Abounds

Russell Gammon received the International Friendship Award last year at the Supreme Laitier! As was announced, “He has travelled to over a dozen countries and reached out as a friend, a confidant, a source of immense knowledge and sage wisdom. His name is synonymous with the breed… Think of Jerseys… Think of Russell.”

There isn’t a species of livestock that Russell does not follow, and yes, for each species he has favorite breeds. Ayrshires, Jerseys, Clydesdales, Barred Rocks and likely more to come. Russell knows by heart the ideals associate with each breed.

Russell’s friends in his home community of Fergus come from all walks of life.  Russell continues his encouraging ways there too. He is currently championing a local food store that was started a few years ago by a chef and a dairy gal. There isn’t a worthy cause in Fergus that Russell does not support is some way shape or form.

Of course, in his working career, Russell has been very diverse. He has been breed fieldman, goat and cow classifier, writer, editor, breed secretary, breed strategist, organization specialist, breed marketer, international liaison, national standards chairman, sire analyst and much more.

Selfless – Yes, Yes

Russell’s selfless nature comes out loud and clear. One example was when he and fellow church members raised funds and did on the groundwork, especially in adult education, over a twenty-year period in Haiti.

All one has to do is to meet Russell, and he’ll start inquiring about you. When asked “What about what Russell is doing?”  He brushes it off as only doing his duty. It’s about others not about him.

It’s Results That Count

Russell appears to operate on the premise ‘make a difference every day in some way’.  For him it is people first, livestock second, followed by industry collaboration and progressive organizations that deliver results.

The results of Russell’s efforts can be found on many fronts. Russell told us that “He gets extra energy every time he interacts with young people.”

Always Moving On

For the last few months, since leaving Semex, Russell has been quiet about what’s next for this early sixties guy. He has recreated himself quite a few times to this point, and he told The Bullvine that his next career will be in an area where he can help others develop or enhance their careers. Stay tuned for more people being successful because Russell provided them with a helping hand.

The Bullvine Bottom Line

We only pass this way once, and Russell Gammon always walks the talk. He is motivated to make this a better world. The Bullvine wishes Russell continued success in leading by example and cheerleading others to be the best they can be.

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I’d not personally bought a Registered Holstein since the 2011 Pinehurst Dispersal in Wisconsin. Owner David Bachmann, Sr., had for decades been a useful and wise resource, not only on breeding registered livestock, but on operating a farm entity with viable scale and income. I had bought a lot of bulls and some frozen semen from him, and he used me as a ringman in the World Premiere Sale series at World Dairy Expo. At his dispersal, I bought a direct maternal descendant of Audrey Posch, not so much because I wanted one, but because she was a good value, and Mr. Bachmann had been most generous and fair with me for many years, so I helped his sale a little.

Move forward five years to a Facebook message I got from Dan Hovden in late April, 2016. “Eric,” it started, “We have decided to offer Popsicle for sale.  She was Grand Champion at last year’s Iowa State Fair and due to Shottle June 24…” There was a photo attached, some more information and a price that was reasonable, but more than I was inclined to pay for pretty much anything.

“I’ll stop and look at her today,” I replied. Popsicle was housed by Jason Volker, and his farm was right on my way to a Wisconsin Jersey Show where I had an interest in a couple of head entered.

Mr. Hovden had introduced himself to me a year earlier at the Iowa State Fair, and Mr.

Volker, I knew only by his part in a successful Iowa Holstein show string from the last couple years with Mr. Hovden. Neither gentleman did I know well or at all, really.

I arrived at the Volker farm and put on a pair of boots I’d kept in my trunk from my sale days with Donny Vine and a couple of other sale managers in the 1980s. They still fit and serve a purpose, giving me an opportunity to babble mindlessly as a has-been about a bygone era and render control of the visit from the outset.

Jason took me into a modest barn with a clean, well-bedded area where Popsicle was stalled with some other exceptional cows. Popsicle was recently dry, kind of heavy, and had a huge middle that looked like she could deliver tomorrow. Maybe deliver twins – certainly a giant bull by Shottle from an Atwood from a Shottle. She looked like she could even have giant twin bulls. “Hells bells something smells,” I thought. “I need to look at the other stuff and take off.”

“We didn’t ultrasound her,” Jason said.

“OK, who wouldn’t ultrasound a champion cow?” I thought.

I looked over the rest of show stock, washed my old ringman boots and left for Wisconsin thinking how to word my facebook rejection message which ended up saying, “I’m going to pass for now but may reconsider in a couple of weeks…also, milk went under $13 today and there will be some good values in the months ahead…”

That night in Wisconsin we had the requisite pre-show supper with me heading the table and show cow-partner Jason Steinlage on my right. A win followed the next day for a Jersey cow named Rosa, owned with David Koss. Lea McCullough took a lovely picture after the show, and I posted it a couple of weeks later. This apparently gave Dan Hovden an excuse to pitch again.

“I like this one!” came a message from Dan. “A Purple Ribbon for Queen Rosa!!

Congratulations. ”

“Thank you,”  I replied.

Dan continued, “Jason Volker and I talked again about Popsicle and are willing to take…” The message went on and outlined an agreement that I could consider, but I just thought something was wrong. There was something wrong with this cow, and Mr. Hovden and Mr. Volker either knew it or thought it.

I made another trip to the Volker farm and Jason had a veterinarian diagnose her long bred. I looked at her and thought she had cleaned up some, and her middle looked less ominous for a cow due in 30 days. She was great with calf but didn’t look dangerously great.

I was under some pressure – disguised as encouragement – from dairy show enthusiast Jason Steinlage to buy Popsicle. Jason Volker was again most cordial and professional, and delivered what seemed to be a full account on the cow regarding her health, the price they wanted and an assertion that they did, in fact, not know what she was carrying for a calf or calves. One heifer, one bull, twins, it could be anything, but it was sired by Grandpa Shottle. A double cross of anything could result in a really big calf or two, or small ones. They told us that at Iowa State a couple of times, or at least that’s how I remembered it.

Popsicle did look pretty good, and I did think a best case scenario was a Holstein that could win her class at State Fair. Our last Holstein Grand Champion was during the Carter Administration. Another Holstein Grand Champion might be a fun goal, and Popsicle looked like a reasonable risk – once I found out what was wrong with her.

I had a signed check with me that day, printed out for the amount I was willing to spend on Popsicle.  I had no blank checks, maybe fifty in cash and Jason Volker had storm damage from a tornado the night before. Jason Volker and Dan Hovden were still wanting more than I wanted to spend, so I left on good terms and made it to the local Casey’s General Store for milk, cookies, a couple donuts, and coffee to go.

While eating my sack lunch, I decided to seek counsel from Jason Steinlage. I called and got some words of encouragement, and an assurance that he and his in-laws, Pam and Dan Zabel, would work in concert with me on Popsicle before during and after calving, then get her in to the ring at State Fair.

I decided to pay the price. I called Jason Volker, and he had left the farm to get stuff in another town, but he would call Dan Hovden and go back to the farm again. I drove back to the farm, as well.

Jason Volker and Dan agreed to sell, signed the transfer over to Jason Steinlage and me, agreed that I could send an additional check the next day, and got a health chart that said she was long bred. They also delivered her, though I said I would have my guy do it. They further assured me that Popsicle had not been ultrasounded to determine sex, and they knew of nothing wrong with her, health or otherwise.

They were right.

Jason Steinlage, Pam, and Dan Zabel cared for Popsicle, delivered her very nice typed, medium sized double Shottle heifer calf which, incidentally, was born unassisted and without incident. Popsicle got some Ca++ Boli for a couple days, milked down, uddered up and was named Grand Champion Holstein at this year’s Iowa State Fair. But that’s not the story here.

Mr. Volker and Mr. Hovden at all times and in every instance acted in good faith with full disclosure. I got a cow that cost more than I had hoped but turned out to be exactly as represented.  They, in turn, got their full asking price in full and on time.

I’ve bought and sold bulls and cows totaling a couple million dollars over 40 years, primarily as a family owned livestock farm that milked many cows, sold many bulls, and showed a few Holsteins, Ayrshires, and Jerseys. Few times have sellers apparently misrepresented, lied or lied by omission to me. I have refunded some money or replaced some livestock a few times, too. I didn’t get paid for all or part of three low-dollar animals over the years and had to bite a small loss on those.

From my perspective, Volker-Hovden Holsteins’ integrity ranks with current and former vendors Pinehurst Farms in Sheboygan Falls, Wisconsin, Lyon Jerseys in Toledo, Iowa, and Tim Rauen here in Iowa. Mr. Rauen has sold me a few lots of ova, then promptly made a couple of adjustments when some eggs came up missing.  I think I got the long end of the adjustment both times.  These are four examples all well set for the registered livestock industry.

Photos by Randy Blodgett of Blodgett Communications

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While many of the top judges in North America enjoy celebrity status around the world, most of the top names in Europe are unknown to most tanbark enthusiasts.  With this in mind The Bullvine wanted to introduce you to this years Red & White Show Judge, Juame Serrabassa Vila.

Jaume owned the Comas Novas farm, Barcelona, until 2010 and still keeps some of his best cows in Cal Marquet farm (Best Breeder National Show 2013), where he has been technical director. Today he is Breeding Adviser at Triangle Holstein, and also he is a teacher at the Spanish National Young Breeders School and European School in Battice, Belgium.

When did you first find out you had been selected to judge the show?

It was in November after the Royal, and I started to receive congratulatory messages from good friends and then I found the nomination posted on Facebook. Then in December, I received the official invitation from the European association.

What was your reaction?

I felt very surprised and proud at the same time. I’m feeling very happy. It will be a great honor and a great privilege.

Was does this honor mean to you?

It is an honor to received such public recognition.  It also comes with a great responsibility to respond to the trust that the exhibitors have placed in me. It will be a big challenge and a great opportunity to introduce myself to many people who do not know me.

How are you preparing for the show?

I am not doing any special work to prepare for it. I’m doing my usual work, seeing cows every day, selling semen, and when I’m driving for a long distance I practice giving reasons in English and some words in French. But nothing special.

What have been some of your greatest experiences/accomplishments over the years?

Like many breeders, when I received the award for Best National Breeder at our national show. It was a great show and I I keep great memories, wining several classes including reserve grand Champion. I also am proud to have judged our national show, as well as in Èpinal (France), in Codogno (Italy), the junior show in Cremona (Italy).  It was also an honor to be one of the master judges in the meeting of European judges last year. Another great experience is teaching in Battice (Belgium) in the European young breeders school.

What do you think the biggest challenge will be?

For now I am focus on Colmar and then we will see. My challenge in Colmar is trying to do a good job with the placements and through these placements transmit my ideas or philosophy about my type of cows giving good and real reasons.

How would you describe your ideal cow?

My ideal cow is the balanced cow. I don´t need to pick the tallest cows in the classes. I prefer the cows without weak points. I love cows with strength, angularity, dairyness, fancy udders and good legs. I´m a big lover of the mammary system, with strong fore attachment, nice rear attachment and with good depth of the udder. I look for feminine and stylish cows.  I think that my ideal cow is very similar of the true type of cow that most of the breeders are looking for.

Who would you like to thank for help along your career?

I must thank to my family and specially to my brother Quim. (Read more: TRIANGLE HOLSTEINS – THREE PART HARMONY) I would like to thank to my teachers and people who had been my reference, my model, my inspiration… People like Gabriel Blanco, Mauro Carra, Alfonso Ahedo, Brian Carscaden, Roger Turner, John Gribon, to name a  few of the many people who have helped me over the years. And I thank to all my friends that give me all their support every day. THANKS to all.

What advice would you give to someone who aspires to judge a major show like this one day?

It’s very important to know about the cows.  Take the time to work with them.  It is also very important give good and real reasons in the ring.  Don’t be afraid to feel and show your passion. Make sure you take advantage to visit shows around the world.  This will help you to keep an open mind and learn something new every day.  Be simple and friendly. Be a judge is a great honor but is is also a big responsibility.

Watch full coverage of the 2016 European Championship Show starting tomorrow.

“Yellow Briar Ayrshire Farm isn’t on TV or listed in travel brochures of Southern Ontario but at eleven o’clock on Saturday morning it was the center of dairy farming not just for the Stephens family but for their friends, neighbours and farming colleagues as fifty years of dairy farming saw 70 head go under the auction hammer in Troy.”

Change the name and location and you will find similar events happening all over North America as the aging baby boomer generation decide to take the next … or even the last … step in their dairy journey. There is nothing unique about families dispersing the dairy herd that has been their 24/7 life for several decades.

“Three generations of ‘The Bullvine’ marvelled at the coating of ice that covered barns, eves and the auction tent as we drove up the typical farm lane that is the introduction to Yellow Briar.  After getting parked, the walk back through the barns to the sales arena was like a meet and greet of what has become a dwindling number of local dairy farmers.  Those who had already sold out of dairying compared how it was on their sale day.  Those who grew up with the “Stephen’s boys” compared how the next generation was growing up and looked just like Mom or Dad or Grandma or Grandpa.”

Champion Classic Team that contained 3 Hunt children as well as 3 Stephens boys.

That single day when a multi-generation dairy herd goes under the hammer presents every range of emotion.  Excitement for the future.  Anticipation for a profitable sale.  Nerves about what comes next, After all, for 50 years or more, life on the dairy farm has been solely focused on raising, breeding, caring for and showing dairy cattle. Nothing against other careers but dairy farming doesn’t wind down in the same graceful way that other careers do.  Even though it seems to take forever to arrive,  the day of that final sale seems almost unexpected. The whirlwind of cattle fitting, catalogue details and keeping the cattle and the prep crew fed and happy is a high intensity contrast to that moment when the last of the sale cattle roll out the lane and a new — non-milking routine begins. Is this what we really want?

“The story of Yellow Briar embraces a history of generations of family and the roots that go deep into the community.  As our Huntsdale Holstein and Yellow Briar Ayrshire families shared community activities and show ring teams, the legends (some true, some embroidered) have grown as four generations shared fun and hard work that will always be fondly remembered.”

For those who may unexpectedly pass by a dairy dispersal, they probably wonder what exactly has compelled people to park down both sides of the highway outside the entrance to that farm and may not have anything more than the words “Auction Today” to answer their questions.  They might not be aware of the years of planning and breeding that saw this dairy provide sustenance for families, dairy stars born, judging skills developed and milking records completed and center stage at the very best shows. Unless you have lived it, it’s hard to explain, all the love, sweat and tears that build a life’s work.

“As I sit a ringside — absolutely loving the roll of the auctioneer’s call – and the excited shouts of the ringmen, I was in the perfect place to see the full spectrum of emotions slipping across the faces of the Stephen’s family.  Happiness in welcoming friends and neighbours.  Welling of tears as the progress of the sale also marks the approaching end of one way of life and the start of something different.”

So many factors impact the “success” of a dairy dispersal.  The quality of the cattle.  The size of the market.  The effectiveness of the marketing.  The hard work of the family and the sales team.  Even weather plays a role.  Who would have foreseen an ice storm in March 24^th? Oh yes and how is the dollar doing?

“Explaining to a city person that there is excitement in listening to the auctioneer and pedigree reader count the opportunities that are being presented for those in attendance. They put their entreaties before those in the crowd and wait patiently for those who are on phones.  Cattle dispersals are international.  And also inter-generational. For our grandchildren hearing the large dollar amounts gradually going higher and higher until the hammer slams down may have given them one more reason to like the cows that Daddy is so passionate about.”

Looking around a dairy dispersal, you will see folks from all aspects of the industry. Breed officials.  International dairy owners.  Auctioneers.  People in sales.  Show personalities.  The dream is that there will be a balance between getting a great price for the sellers and getting a great price for the buyers.  The one side is taking a final step.  The other continues to build their herd or someone else’s for the future. It’s not always easy for either one.  It doesn’t always work out for everybody.  But one thing every dairy person is familiar with, you must always “keep on going”. Forward is the only direction that counts.

“Yellow Briar isn’t just cows.  It’s Marilyn’s good food from the bounty of homegrown vegetables and fruit.  That will go on. It’s shared experiences on local fair committees. That will continue.  It’s their three kids and our three sharing past memories and making new ones in the modern dairy industry. More to come.  It’s knowing that John is just one phone call away from helping with whatever you need. Hay wagons, bale wrapping or getting a stuck tractor out of a mud hole. The sharing and caring will continue.” 

The Bullvine Bottom Line

Even though the paths between starting, growing and dispersing dairy farms may become less travelled and perhaps worn, the friendships forged will never wear out.  Congratulations to the Stephen’s family for what you have accomplished and all the best, as you look forward to what is yet to come!

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When you come from a fifth generation dairy farm, it is sometimes hard to put a single label on exactly what you do. That’s especially true if you live off the farm as is the case for Mary Mackinson Faber. Raised on the family farm located north of Pontiac, Illinois, Mary is well aware of the 24/7 commitment it takes to manage 165 milking cows and over 150 heifers and calves. In addition, there are roughly 2,000 acres of cropland where the Mackinson’s grow corn, soybeans, wheat and alfalfa.

“The Family Connection Always Comes First”

Mary takes pride in the work done by father Donald, her Uncle Roy, her brother Matt and Dan, the hired man. “They begin their days long before sunrise and only call it a day after the stars come out.  Each is committed to providing the consumer with a safe, high-quality product. This commitment to quality means investing in how to best care for the cows and the land.” Great teamwork. So where does Mary fit in? While she freely admits that she has always loved the cows and agriculture, she qualifies that attraction by saying “I knew I was not cut out to be on the farm every day.”

“Bridging the Disconnect”

She was cut out for other facets of the industry.  Incredibly active in 4-H, Mary was crowned the National Ayrshire Princess in 2000. Experiences in off farm roles such as this helped Mary to develop her personal perspective on agriculture.” I started to realize the disconnect between consumer and farmer and soon discovered my passion for advocacy.” This was the beginning of Mary’s move from hands on farm projects to hands on a keyboard.  Throughout university she continued to hone her enthusiasm for agriculture and the need for advocacy. On the family side, she married and became a Mom. Today she works as the Controller for a local agriculture cooperative and her husband Jesse is an agriculture teacher and FFA advisor.” There is no question that agriculture remains a truly important part of Mary’s daily life.

“On-Line Keeps her Supporting On-Farm”

Not everyone who loves dairy farming sets up a blog.  Mary outlines the steps that led her to her place online. “In early 2013, my parents were planning a trip to Brazil with my brother, David.  Of course, my Dad wanted to see a dairy farm while he was there.   David had some difficulty arranging a tour and he asked me, ‘Why don’t we have a presence online?’. The question was no sooner asked then it was answered.  On March 1, 2013; the Mackinson Dairy Facebook page was born.

“Blogging is A Different Way to Do What You Love”

Although it sounds simple, Mary‘s motivation was a little more complicated then the apparently spontaneous beginnings would suggest. “I started the blog for two reasons.  I found myself wanting to explain certain topics but they were too long for a Facebook post.  My second reason was, if someone asked google, what is ultra-filtered milk? I wanted to provide them with a correct answer.  For these reasons, I launched our blog on March 1, 2014 (1 year after the Facebook page).

“Going Mobile Makes a Big Difference”

“This fall, we redesigned our website (mackinsondairy.com) and logo with Becca at Jumping Jax Designs.” In the same way that dairy farmers work hard to realize the full potential of their dairy operation, Mary explains how the changes impact both the delivery and reception of information. “The self-hosted website is home to the blog and allows us to merchandise our Ayrshire genetics.  After the makeover, our site is mobile friendly, with 75% of our visitors viewing our site on their phone or tablet.” What a fine example this is of the importance of changing with the times. Whether it’s on the farm or on line! In today’s agricultural market, if you have a product or service to sell, you must be optimized for mobile or you’re ultimately losing sales.

“Making a Difference On Behalf of Agriculture”

There are many ways to make a positive contribution on behalf of agriculture.  Mary explains. “I encourage everyone in agriculture to speak honestly about what you do, why you do it and what you love about your way of life.  As a Mom, I understand how important it is for other moms and parents to not only know where their food comes from but whom is taking care of the land.  Therefore, my blog topics tend to focus on questions a consumer might have while grocery shopping, like the differences between skim, 2% and whole milk to why certain containers of cow’s milk have a longer expiration date.  In addition to our blog, I am a contributor to Ask the Farmers and Illinois Farm Families websites.  Last November, I decided to participate in a 30 Days series where I featured 34 millennial dairy farmers from across the United States and Canada.  Most bloggers (myself included) are excited to feature guest blog posts. This is a great opportunity to write a post without fully committing to a blog yourself.  This year, for the 30 Days Series; I decided to focus on women in the dairy industry.  I had such an amazing response!” Indeed, the response was outstanding and no wonder! The series concluded with a total of 61 features over 59 days!”

“Dairy Women Make a Difference ‘In their own words!’”

Mary agrees with many bloggers, including myself here at The Bullvine, that connecting with other dairy women in a place away from your business and office can be very uplifting! She shares her enthusiasm. “While blogging is not for everyone, I encourage everyone to share their story in a way they are comfortable with.  She feels very strongly that the story of agriculture is an important one to promote. She declares, “I am very much committed to sharing our way of life and my love of dairy farming as well as standing up for all agriculture not only on social media but in our real lives.”  She takes her own advice and, once again, sets a fine example of ways she connects with those who are becoming further removed from the farm and current farming practices, “I have been involved with our Farm Bureau Breakfast on the Farm, Cheesecake and Calves promotion and the Illinois Harvest Dinner.  Each event successfully connected consumers to agriculture.  We must realize we do not always have to have a “big” event to have an impact.”

“It is Important That We All Try to Make a Difference”

For Mary, people are the key reason she reaches out through “The Mackinson Dairy” blog.  “I love meeting consumers and should they have questions, answering them.  As a Mother to two toddlers, I have enough to worry about.  One thing I will never worry about is the dairy products, meat, fruits or vegetables I feed my family.  I want to share my confidence in our safe food supply with those who have doubt or questions.  I do not want others to fall victim to marketing gimmicks which breed fear to drive the dollar.”

“One-on-One Builds Sharing and Caring”

There are many role models in modern social media and Mary describes one of hers, Laura Daniels. “I drew on inspiration from the Dairy Girl Network and decided to focus on an often overlooked part of the dairy industry, the women. If you are a woman involved in any segment of dairy please check this organization out!  I wanted to share these stories of hard working women who all care so much about the dairy industry and their families.

Each individual I featured has her own unique story.  Through the series, you will find those involved on the farm, in the industry or both but everyone is a dairy believer.  As Laura explained in her Women in Dairy Feature: You will find women who have been farming for decades to those young women who are just starting out.  The drive these women possess to be successful is inspiring.  Not only do these women raise calves into cows, they are helping raise the next generation of farm kids.  Most of all, you will find passion, lots and lots of it.”

“Mary Provides an On-Line Meet and Greet”

Dairy farmers are known for two things. They love working with cattle and they love a good get together. Mary’s brings those two loves front and center with her blog.  It isn’t surprising to learn that many ladies expressed an interest in being part of her series.

Mary is both humble and grateful to report on the uptake. “The reaction has been awesome and I am very proud of the series.  I truly appreciate everyone who has allowed me to share their story because without their help, this series would not have been possible.  The messages I have received about the series makes me so proud to be involved in this great industry! “

The Bullvine Bottom Line

Mary didn’t just hope for a better way to get the dairy story out to consumers, she set the example herself by making sure the message she delivers is informative, relevant and personal. “My social media goal is to post, tweet and share because I want to share agriculture with consumers.  I do not know what the future holds but I do want to continue to expand our social media presence by focusing on content and relationships, not the analytics.”  The Bullvine and our readers congratulate Mary Mackinson Faber for making a difference with her Blog. “Write on Mary!”

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When genomic testing came on the scene in 2008, it was hoped that genomic results would make possible the identification of new top cow families.  That remains a concern for the vast majority of traditional cow family breeders. However, for Alexerin Dairy, owned by the Nixon Family of Manotick Ontario it is a reality. Here is the story of their success despite not being traditional cow family breeders.

Alexerin – High Quality All the Way

Alexerin has been a well managed bottom line focused dairy for many years. Todd (son) joined Ron (father) upon graduating from agricultural college on the 45 cow tie stall purebred operation that Ron had developed converting from a high quality identified grade herd.  It has been a fast climb to the top ever since Todd and Erin joined. Today they milk 150 cows in free stalls and parlor with a 200 kgs fat quota utilizing three family members and two full-time and two-weekend female part-time employees. All herd growth, for this 45-year closed herd, has been from within and today is both Leucosis and Johnes free. As well they are strawberry foot rot free, something very few herds can claim. Farm biosecurity and conforming to the requirements for a Canadian Certified Quality Management (CQM) farm demonstrate that Alexerin is committed to producing the healthy milk products that consumers want to buy. In the past five years, Alexerin has ranked as high as #2 on Ontario DHI’s Top Managed Herd list.

(l-r) The Nixon Family, Todd and Erin with children Alexis and Harrison

The Generations Work Together

All family members are integral to the operation. Erin (Baird), Todd’s wife, Ag Business educated and a former bank commercial lending rep, reports that the incorporation of technology is ongoing at Alexerin. DC305, robotic calf feeding, automated heat detection, 3x milking, and a strict insemination program are already in place. Expanded data capture in the parlor is planned for the future.

Todd and Erin have three young children (1, 3 & 5 years old), so both grandmothers are called upon on an organized regular basis to free time up for Erin to be part of the herd and business management team.  Ron now devotes his time to machinery and crops. Todd and Erin much appreciate that Ron has handed over the leadership to them while retaining part ownership and being there to help out. Todd feels that Ron remaining involved has allowed for expansion, where total withdrawal would have required debt retirement instead of expansion.

The prefix Alexerin was chosen by Ron and Judy using the middle names of their two children, Todd Alexander, and Kylie Erin. That prefix continues to fit very well for Todd and his wife, Erin.

Alexerin – Planned and Focused

Goals and targets are in place for all areas. Sires are selected that will produce efficient barn cows. The minimum requirement for sires are high fat plus protein yields supported by functional udders and excellent mobility. Todd gives Erin credit when it comes to sires used based on an organized mating program. Currently, the sires being used are top genomic sires (80+%) and one proven sire, Brewmaster. Forage forms 70% of the TMR diets so producing high-quality forage get priority so that milk production can be maximized while maintaining healthy cows.  Calves are housed in outside super huts and fed by robotic feeders. Heifers are in free stalls. Both calf and heifer development is carefully monitored to achieve first calving by 22 months. Milk cows are housed in free stalls, and dry cows are on open dry pack. Milk quota is purchased on a continual basis.

Todd and Erin mentioned to The Bullvine that “we wake up every morning with a distinct set of goals, and since we took over we have been breeding for a certain type of cow, one that may not win in the show ring, but is more than a commercial cow – the cow with the perfect blend of style and milk”. Now that is focused.

How Genomic Testing Got Started

Obviously recognizing their progressive approach to dairy farming, Alexerin’s vet encouraged them to take part in a study of heifers to verify the genomic testing system.  It did not take much encouragement as Todd and Erin are always looking for ways to improve. The results were exciting for Alexerin as their Alexerin Oman 993 came out very high. It took awhile for the results to come out, so Oman 993 was already milking in her first lactation and bred back by the time she was identified as elite. With the goal of getting sons to enter A.I., David Eastman of Genervations contacted Alexerin and started working with Todd and Erin after Oman 993 calved for a second time Oman 993 has lived up to her genomic indexes as she is VG88 with all of her four records designated by Holstein Canada as Superior Lactations. Her latest record, calving at 5-10, was (305D) 19,503 kgs (42,985 lbs) milk 4.0%F and 3.2%P.

Alexerin Oman 993 has lived up to her genomic indexes as she is VG88 with all of her four records designated by Holstein Canada as Superior Lactations. Her latest record, calving at 5-10, was (305D) 19,503 kgs (42,985 lbs) milk 4.0%F and 3.2%P.

Hitting the Jackpot

Fast forward to November 2015. A granddaughter, Alexerin Monterey 1504, of Oman 993 topped the Sale of Stars at $170,000. Monterey 1504 has an outstanding DGV +3307 LPI, Pro$2681 and Fat + Protein 186 kgs. Going from unknown to a sale topper, the family has caught the attention of the Holstein breeding world. The owners of the buyer syndicate were impressed with the family and wanted to be in at the start of this potentially great cow family.

Monterey 1504 topped the Sale of Stars at $170,000.

Let’s fill in from when Oman 993’s genomic results were publishable to when this granddaughter sold.

Oman 993’s first calf (GP80) sired by Steady has two Superior Lactations as does her second calf (GP83) by Windbrook. During 993’s second lactation she was started to be flushed. So far her best flush mate has been SuperSire with four very high indexing daughters and two sons in A.I. The four Supersire daughters have projected or completed 2-year-old records that average (305D) 14,843 kgs (32,718 lbs) milk 3.7%F & 3.2%P. In actual terms, they, on average, produce 7.4 lbs of fat plus protein per day. As well on the December 2015, CDN genetic index lists Oman 993, and her Supersire daughters were rated at #1, #2 and #5 for protein, #6 for fat and #8 for milk. Given all that, maybe The Guinness Books of Records should look into recognizing the family as top in the world.

Alexerin Supersire 1334
#1 Protein Cow in August 2015-

Today Oman 993 is the #2 Oman in the world. And it very interesting to see that her Supersire daughters have the #1 Oman, Seagull-Bay Oman Mirror, on the paternal side of their pedigree. Oman 993 is the sixth generation born from a first calf heifer, calving at 1-10, 1-09, 2-04, 1-10, 2-00 and 2-00.  That’s great heifer growth and age at first calving, and you don’t see that very often.  As well another thing you don’t see often is a family, like Oman 993’s, that consistently genomically indexes high for heel depth.  Todd does the hoof trimming for the herd and noted that he has yet to find a sole ulcer in the family.

Oman 993 can be described as every breeder’s dream. You start using a new tool, genomic testing, and you find you have a breed outlier who’s DGVs exceeds her pedigree index by an astronomical amount. Her Buckeye dam was a good herd cow with very good milk, but Oman 993 got great genes from her parents for fat and protein yield. After finding this out, it encourages you to use all improvement tools to the fullest extent. In Alexerin’s case, they went from only type classifying once in the first lactation to re-scoring all animals as they improve in type as they mature. Using all herd improvement tools to their maximum has added greatly to their dairy farm’s net value.

Alexerin Supersire 1343 dam of Alexerin Monterey 1504

Family Well Respected

Now let’s ‘talk cow’ for a moment.

Brian Craswell, who co-managed and auctioneered the Sale of Stars, described Oman 993 as follows “I just love this family. They are outstanding barn cows. Someday this Oman may be scored Excellent, and definitely her SuperSire daughters have more points in them.” Craswell continues “Here is a family that meets the requirements of many many breeders. They have very high production and excel for fertility and functionality. All this while being housed and fed with the rest of the herd. I would love to have half my herd made up of that cow family” In other words the family members are not show winners, but they are big time winners when it comes to profitable lifetimes.  They are the kind of cows that the majority of dairy breeders want to have in their herds. Dann Brady of Ferme Blondin agrees “Alexerin used the systems available to create a cow family that works for them and is also something that many breeders are looking for.” (Read more:  FERME BLONDIN “Passion with a Purpose Builds Success”, Ferme Blondin – “Built on Teamwork” – Dairy Breeder Video Interviews and 10 Tips for Purchasing Dairy Cattle Embryos

Dave Eastman, the former owner of Genervations and a partner in Vogue, thinks highly of the family. “I have been telling people about the family for a while. Alexerin has brought attention to the family by consigning top family members to the Sale of Stars. Breeders and studs visited the farm prior to the sale and saw for themselves – seeing is believing. You cannot help but be enthused when you see the family in their working clothes – give them the feed and environment – no fuss just take the money to the bank.”

Alexerin Capital Gain

The success does not stop with the sale topper. Also sold in the Sale of Stars was Alexerin Capital Gain 1488, DGV +3270 LPI, Pro$ 2384 and Fat + Protein 185 kgs.   Her dam is Alexerin Supersire 1338 a full sister to the dam of the sale topper. It could be that 1488 will also be a winner for her new owners, Vogue Cattle Co.

Will this be a New Top Family for the Breed?

Today we cannot say for sure that the Oman 993 family will continue to be a breed leader in the future. Nevertheless, the chances are that we have not heard the last from this family. At this time, Oman 993 is definitely one of a kind. Her four high indexing SuperSire daughters are now milking very well in their first lactations and classifying well. Confirming Brian Craswell’s thought “…. the SuperSires have more points in them yet”. Add to this the fact that these Supersires have many many daughters by top genomic sires including AltaSpring, Capital Gain, High Octane, Kingboy, Lottomax, Main Event, Monterey, and Pulsar. In fact, since the sale topper Monterey 1504 has seven full sisters at Alexerin and a full brother on his way to Cogent, it would seem to be for sure that the story has just begun.  It is true that the family is not backed by the many generations of Very Good and Excellent cows that more traditional breeders believe is necessary for a family to be outstanding. However, it is becoming clear that we may just be seeing the start of a cow family that 21^st-century dairy breeders will consider to be their ideal.

Alexerin Oman 993 with Alexis Nixon

The Bullvine Bottom Line

Great people, a very well-managed dairy farm, and functional high-profit lifetime cows have all come together at Alexerin Dairy. Their leading cow family burst into the limelight as a result of the decision to start genomic testing of heifers. This cow family came about as a result of many generations of identification and grading up and using plus proven sires.  The family has moved to the top of the breed status by using top genomically indexed sires in the last three generations.

IT IS A PLAN AND DREAM COME TRUE. A plan that involved using systems and information to make wise progressive decisions. The outstanding result was not expected, maybe even unusual. However, getting results from hard work, focused breeding, and a clear vision are the keys to Alexerin’s success.

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