2025’s dairy crisis is coming. Will your farm survive? Discover the risk management strategies separating thriving dairies from failing ones.
Is your dairy operation truly prepared for the storm that 2025 is brewing? Or are you still hoping yesterday’s playbook will see you through today’s volatility? Let’s cut to the chase: the difference between thriving and barely surviving this year will come down to how you manage risk-not just in theory, but in the gritty reality of your daily decisions.
The 2025 Dairy Risk Landscape: A Confluence of Pressures
Let’s be honest-2025 isn’t the year to wing it. We’re staring down a perfect storm: milk prices are as unpredictable as a fresh heifer, feed costs are one drought away from spiking, and the threat of Highly Pathogenic Avian Influenza (HPAI) is lurking in the background. Add in labor shortages, shifting consumer demands, and regulatory curveballs, and you’d have to be milking with your eyes closed not to see the risks.
Are you really willing to bet your farm’s future on a single forecast or a “wait and see” approach?
Milk and feed markets are volatile – and as a result, on-farm margins can swing widely. And, when considering hedging strategies, the best time to secure milk prices might not be the same as the time lock in feed costs. And, with the news constantly changing, it’s hard to keep track of all the market drivers. As such, working with a trusted risk management team is the cornerstone of a successful hedging program.
Jim Matthews, Ever.Ag
Managing Price and Financial Volatility
Let’s face it-hoping for the best is not a strategy. The USDA’s all-milk price forecast has already been revised downward to $21.10/cwt, and feed costs, while projected to ease, remain one bad weather event away from chaos. If you’re not layering your risk management tools, you’re playing Russian roulette with your bottom line.
Your Financial Toolkit-Are You Using All the Tools?
- Dairy Margin Coverage (DMC): This is your foundation. It’s triggered payments in 66% of months since 2018, and it’s cheap insurance against margin collapse.
- Dairy Revenue Protection (DRP): Lock in revenue floors when the market gives you a chance. DRP is flexible and subsidized-don’t leave this tool in the shed.
- Livestock Gross Margin (LGM-Dairy): Layer this with DMC for extra protection, especially if your margins track Class III/corn/soybean meal futures.
- Forward Contracts (DFPP): If your handler offers them, use them to lock in prices for a portion of your milk.
- Futures and Options: For those comfortable with the CME, these tools let you hedge both milk and feed, but don’t forget the margin calls.
Every dairy is different – so there’s no one size fits all approach. It’s important to work with an experienced risk management team that understands your risks and can help you pick the right tools to protect against volatility. And, it’s not just one and done – with changing markets, the ideal strategy changes too. So it’s an important to have a trusted advisor watching out for your dairy.
Katie Burgess, Ever.Ag
Don’t wait for the “perfect” price. Lock in protection when you can.
Securing Your Production: Disease and Climate Challenges
How robust is your biosecurity-really? If HPAI or another disease hits your herd, will your protocols hold up, or are you just checking boxes?
- Biosecurity: Pasteurize all milk and colostrum, quarantine new animals, sanitize equipment like your operation depends on it-because it does.
- Climate Adaptation: Are you investing in fans, sprinklers, and shade, or just hoping for a cool summer? Are you optimizing irrigation and planting drought-tolerant forages, or gambling with your feed supply?
Will you be caught off guard by the next heatwave or disease outbreak, or will your herd keep producing while others scramble?

Operational Efficiency: Technology and Labor
Are you still managing labor like it’s 1995? The workforce isn’t coming back, and those who stay expect more. Automation isn’t the future-it’s now.
- Robotic Milking Systems: Cut labor by 60-75%. Yes, it’s a big investment, but so is losing your best employee during corn silage.
- Automated Feeding and Wearable Sensors: Save time, spot health problems early, and let your best people focus on what matters.
- Precision Feeding: Are you still eyeballing rations, or using data to drive decisions? The difference is $0.75 to $1.50/cwt in production costs.
Every dollar you save on feed or labor is a dollar you keep when prices drop.
Adapting to Market Shifts
Are you producing what the market wants, or what you’ve always produced? Consumer trends are shifting. If you’re not focusing on milk components, sustainability, and animal welfare, you’re leaving money on the table. On-farm processing, agritourism, beef-on-dairy, renewable energy-these aren’t just buzzwords. They’re proven ways to spread risk and capture new income. Have you diversified your revenue streams?
Will you adapt to changing consumer demands and market channels, or let the market leave you behind?
Creating Your Integrated Risk Management Plan
Are you still putting out fires instead of preventing them? The most resilient dairies are:
- Diversifying their risk management portfolio: DMC, DRP, LGM, forward contracts, and options.
- Strengthening herd health and biosecurity: Not just for HPAI, but for mastitis, lameness, and everything in between.
- Investing in climate adaptation: Heat stress mitigation, water optimization, and forage resilience.
- Enhancing operational efficiency: Automation, precision ag, and employee retention.
- Adapting marketing approaches: Milk quality, sustainability, and niche markets.
- Maintaining rigorous financial planning: Detailed budgets, scenario plans, and cash flow projections.
- Staying informed on policy and regulation: Farm Bill, FMMO, environmental and animal welfare standards.
The Bullvine Bottom Line
Let’s not sugarcoat it: many dairies won’t survive this decade-not because they aren’t good farmers, but because they’re poor risk managers. Are you one of them?
The dairies that thrive will be those that are vigilant, adaptable, and relentless about improvement. They’ll use data, technology, and financial discipline to stay ahead. They’ll be honest about their weaknesses and ruthless about fixing them.
Don’t wait for a crisis to rethink your approach. Schedule a risk management audit with your team and your Ever.Ag advisor. Identify your vulnerabilities. Build a plan. Act.
What action will you take today to secure your dairy’s future tomorrow?
Key Takeaways:
- Layer financial protections: Combine DMC, DRP, and forward contracts to hedge against price collapses
- Automate or stagnate: Robotics and sensors cut labor costs by 60%+ while improving herd health monitoring
- Secure feed strategically: Lock in 60-70% of needs during price dips but preserve flexibility
- Biosecurity = profitability: HPAI protocols prevent outbreaks that could cripple production
- Milk components matter: Prioritize butterfat/protein to capture premiums in shifting markets
Executive Summary:
Dairy producers face unprecedented volatility in 2025 from market swings, HPAI threats, climate disruptions, and labor shortages. This article outlines essential strategies including layered financial protections (DMC, DRP, forward contracts), biosecurity overhauls, climate-resilient practices, and labor-saving automation. Emphasizing data-driven decisions and proactive risk management, it challenges farmers to abandon outdated approaches and adopt precision feeding, market diversification, and rigorous financial planning. Expert insights from Ever.Ag‘s Jim Matthews stress decisive action over wishful thinking, arguing that survival depends on embracing technology and strategic contracting rather than relying on tradition.
Learn more:
- Effective Risk Management Strategies for American Dairy Farmers
Explore how DMC, DRP, and supplemental strategies can help stabilize your dairy’s margins and navigate price volatility. - Dairy Market Warning: How The Egg Price Collapse Reveals Your Farm’s Hidden Vulnerabilities
Learn what the egg market crash teaches about consumer price resistance and why diversified, flexible risk management is crucial for dairy. - US Dairy Market in 2025: Butterfat Boom & Price Volatility
Get actionable insights on adapting to component-driven markets, protecting profits, and surviving the butterfat glut and market swings.
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