Unlock dairy cattle breeding secrets from legendary trainer D. Wayne Lukas. Want to boost your herd’s success? Discover proven techniques and expert insights now.

The world of dairy cattle breeding , often perceived as rigid and unchanging, could benefit from a fresh perspective. D. Wayne Lukas, a prominent figure in Thoroughbred horse racing, challenges this status quo. What if dairy cattle breeders could glean insights from Lukas’s unconventional breeding methods? Could these lessons disrupt the livestock industry?   This article delves into Lukas’s innovative methodologies, contrasting them with traditional dairy cattle breeding practices, to explore their potential for driving innovation and ethical improvements. 

Who is D. Wayne Lukas

The name D. Wayne Lukas commands respect and admiration in the realm of thoroughbred horse racing. Renowned for revolutionizing the industry, Lukas’s methodologies frequently clash with traditional practices, sparking a paradigm shift in racehorses’ breeding, training, and management. His achievements stand as a testament to the power of innovation and the potential for transformative change, inspiring and motivating dairy cattle breeders to consider the application of his methodologies in their own practices. 

Originating from Antigo, Wisconsin, Lukas made a significant shift from quarter horses to thoroughbreds in the late 1970s. His meteoric rise to prominence can be attributed to his innovative approach, which prioritizes physical conditioning and mental resilience. Lukas’s track record of consistently producing champions through rigorous training regimens and cutting-edge veterinary care underscores the potential relevance of his methods to dairy cattle breeding. 

While his legacy is marked by multiple victories in the Kentucky Derby, Preakness Stakes, and Belmont Stakes, it also includes his advocacy for ethical considerations within the industry. Criticizing harmful practices, he calls for systemic reform and challenges his peers to prioritize the welfare of these majestic animals. This commitment to ethical breeding practices reassures the audience about the integrity of the industry and the welfare of the animals, fostering a sense of trust and confidence in Lukas’s methodologies. 

Lukas’s commitment to innovation sets him apart. By incorporating advanced technologies and scientifically informed feeding practices, he redefines modern horse training. His approach closely mirrors dairy cattle breeding lessons, as he seamlessly integrates technology and ethical considerations. 

Lukas’s success is not the result of merely adhering to established protocols; rather, it stems from a profound understanding of genetics, an unwavering commitment to excellence, and a readiness to adopt unconventional strategies. 

Wayne Lukas’s Keys to Success

Lukas’s success didn’t stem from merely following established protocols; it arose from a meticulous understanding of genetics, an unwavering commitment to excellence, and a willingness to incorporate unconventional strategies. Lukas emphasizes crossbreeding to enhance genetic diversity and resilience—an approach many dairy breeders have traditionally hesitated to adopt. How often do we see breeders sticking to pure lines at the risk of genetic stagnation? 

“In breeding, it’s not just about sticking to what’s proven but daring to innovate and pushing boundaries.” — D. Wayne Lukas.

Lukas’s philosophy aligns with what the modern dairy industry must aspire to achieve. The advancements in genetic technology present numerous opportunities for those willing to explore crossbreeding or advanced biotechnological interventions. Key takeaways from Lukas’s approach include: 

• Selective Breeding with Precision: Identifying and selecting traits for peak performance could enhance milk yield, disease resistance, and herd health.
• Genetic Diversity: Integrating various bloodlines minimizes genetic bottlenecks, improving longevity and reducing susceptibility to ailments.
• Adopting Cutting-edge Technology: Leveraging genomics and CRISPR technologies empowers breeders to optimize the herd’s genetic potential.

Ultimately, D. Wayne Lukas urges the thoroughbred industry to evolve, ensuring the legacy is enriched with integrity and humane practices.

Breeding Secrets from D. Wayne Lukas

In this section, we extrapolate Lukas’s breeding methods to dairy cattle. By doing so, we can distill valuable lessons essential for any breeder striving for excellence. 

Selecting Superior Genetics 

Lukas underscores the pivotal role of superior genetics as the bedrock of any thriving breeding venture. In dairy cattle, this entails selecting bulls and cows with demonstrable records of high milk production, robust health, and desirable traits. One must seek lineages known for their strong performance and beneficial characteristics, such as longevity, udder health, and fertility. 

Tip: Harness genomic testing to evaluate your herd’s genetic potential. This enables the identification of animals possessing the optimal traits for breeding, thereby securing superior genetics. 

Comprehensive Health Management 

Lukas’s meticulous health management strategies for his horses can seamlessly transfer to dairy cattle. Essential components include routine health check-ups, vaccinations, and a balanced diet. Superior nutrition is a dual boon; it not only amplifies milk production but also fortifies the herd’s overall health and reproductive efficiency. 

Tip: Collaborate with a veterinarian to devise an all-encompassing health management plan. This should encompass periodic health screenings, parasite control, and a bespoke nutrition strategy for your cattle’s needs. 

Data-Driven Decisions 

A cornerstone of Lukas’s success is his staunch reliance on data. By meticulously maintaining records of breeding results, milk yield, health issues, and other pertinent metrics, one can make informed decisions. Analyzing such data uncovers patterns and highlights areas ripe for improvement. 

Tip: Invest in herd management software to efficiently track and analyze data. This tool will empower you to make astute breeding decisions and streamline herd management. 

Focused Breeding Goals 

Lukas’s breeding programs are characterized by precise and targeted objectives, whether for speed, endurance, or temperament in horses. For dairy cattle breeders, this approach translates into defining clear goals, such as increasing milk yield, improving milk quality, or enhancing herd health and lifespan. Aligning decisions with these goals and regularly reassessing them based on herd performance can lead to significant improvements in dairy cattle breeding. 

Tip: Articulate your breeding goals clearly and synchronize your decisions with these targets. Regularly reassess and adjust these goals based on herd performance. 

Attention to Detail 

According to Lukas, success in breeding is often hidden within the minutiae. Attentiveness to the individual needs and characteristics of each animal can yield substantial benefits. This encompasses monitoring behavior, health, and environmental conditions. 

Tip: Implement a routine for the daily observation of your cattle. Early detection of issues allows for prompt intervention, ensuring each animal can achieve its full potential. 

Strategic Pairing 

Lukas is renowned for his calculated approach to pairing stallions and mares to produce superior offspring. Similarly, dairy cattle breeders should astutely select which cows and bulls to mate based on their complementary traits. Such strategic pairing accentuates the strengths and ameliorates the weaknesses of both parents. 

Tip: Employ genetic evaluations and performance data to select pairs that will yield offspring with the most desirable traits. Prioritize milk yield, fat content, somatic cell count, and overall health. 

Continual Improvement 

Lukas’s unwavering dedication to continual improvement is a hallmark of his training philosophy. He perpetually explores avenues to refine his breeding program, which for dairy cattle breeders means staying abreast of the latest innovations in breeding technology and methodologies. 

Tip: Engage in industry conferences, join breeding associations, and interact with fellow breeders to remain informed about new advancements. Persistent learning and adaptation are crucial for sustaining a prosperous breeding program.

The Bottom Line

Ultimately, the insights offered by D. Wayne Lukas underscore that successful dairy cattle breeding resides in an intricate amalgamation of superior genetics, comprehensive health management, and data-driven decision-making. His methodical approach is a paradigm for both novices and veterans in the breeding realm, highlighting that equilibrium between tradition and innovation is paramount for optimizing productivity and ensuring industry sustainability. As global demand for milk inexorably rises, adopting such sophisticated methodologies is beneficial and essential. By persistently refining breeding practices and prioritizing ethical, eco-friendly strategies, the dairy industry is well-prepared to confront future challenges, securing a prosperous future for forthcoming generations.

Key Takeaways:

• Emphasize the selection of superior genetics to ensure robust, high-yield cattle.
• Implement comprehensive health management programs to maintain optimal animal well-being.
• Utilize data-driven decisions to continuously refine breeding strategies.
• Set focused breeding goals that align with both industry needs and ethical considerations.
• Maintain meticulous attention to detail at every stage of the breeding process.
• Practice strategic pairing to maximize genetic potential and herd quality.
• Commit to continual improvement, always seeking better outcomes through innovation.

Sumary: D. Wayne Lukas, a prominent figure in thoroughbred horse racing, has revolutionized the industry by challenging traditional practices and introducing innovative breeding methods. His focus on physical conditioning and mental resilience, along with his consistent success in producing champions through rigorous training and veterinary care, has potential relevance to dairy cattle breeding. Lukas’s legacy is marked by victories in the Kentucky Derby, Preakness Stakes, and Belmont Stakes, and his advocacy for ethical considerations within the industry. His success is not due to adhering to established protocols but rather a deep understanding of genetics, commitment to excellence, and willingness to adopt unconventional strategies. His approach includes selective breeding with precision, genetic diversity, and cutting-edge technology. He urges the dairy industry to evolve, ensuring the legacy is enriched with integrity and humane practices.

The dairy cattle breeding industry is poised for significant transformations in the coming decades as technological advancements, sustainability concerns, and shifting consumer preferences reshape the agricultural landscape. While genomics, sexed semen and IVF technology have greatly changed the dairy breeding industry over the past 10 years, technology like gene editing is going to totally change how the dairy industry operates in the future.

 The following trends are going to change the dairy industry over the next 20 years:

1. Precision Breeding and Genomic Selection:
   The future of dairy cattle breeding will see an increased reliance on precision breeding techniques and the leveraging of genomic data to make more informed breeding decisions. Genomic selection, powered by CRISPR-Cas9 (gene editing), will enable breeders to enhance desirable traits such as milk production, disease resistance, and feed efficiency with unprecedented accuracy.
2. Data-Driven Decision-Making:
   The integration of big data, artificial intelligence, and machine learning will become standard practice in the dairy cattle breeding industry. Comprehensive datasets on individual cow performance, genetics, and environmental factors will empower breeders to optimize breeding strategies, improve herd health, and increase overall productivity.
3. Focus on Sustainability:
   Sustainability will be a central theme in the future of dairy cattle breeding. Breeders will prioritize developing cattle with lower environmental footprints, focusing on reducing methane emissions, improving feed efficiency, and minimizing water usage. Sustainable practices will not only align with consumer preferences but also address the industry’s responsibility to environmental stewardship.
4. Disease Resistance and Animal Welfare:
   The breeding industry will place greater emphasis on enhancing disease resistance and promoting overall animal welfare. Advances in genetic research will enable the development of cattle that are naturally resistant to common diseases, reducing the reliance on antibiotics and improving the overall health of the herd.
5. Customization for Niche Markets:
   Consumer demand for specialty dairy products, such as A2 milk or milk with specific nutritional profiles, will drive customization in breeding practices. Breeders may focus on developing specialized breeds or individual cows tailored to niche markets that cater to the diverse preferences of consumers seeking unique dairy products.
6. Technological Adoption on the Farm:
   On-farm technologies will continue to evolve, with the widespread adoption of automated systems for monitoring, feeding, and health management. Robotics and smart sensors will play a crucial role in optimizing the efficiency of dairy operations, reducing labor requirements, and improving the overall well-being of the cattle.
7. Regulatory and Ethical Considerations:
   As gene-editing technologies advance, the industry will grapple with evolving regulatory frameworks and ethical considerations. Striking a balance between innovation and responsible use of technology will be crucial to gaining public acceptance and regulatory approval.
8. Global Collaboration:
   The future of dairy cattle breeding will likely involve increased collaboration and information-sharing on a global scale. International partnerships and research initiatives will accelerate progress, allowing the industry to address challenges collectively and share the benefits of technological advancements.

What will dairy farms look like in 20 years?

Ultimately there will be four different types of dairy farms in 20 years:

1. Milk Production Operations:
   These dairy farms will solely focus on the production of milk. Automated milking systems, precision feeding, and sensor-equipped wearables for cattle health monitoring will become standard and thereby improving operational efficiency, and ensuring the well-being of the herd.  Comprehensive data on milk production, cow behaviour, and environmental factors will empower farmers to optimize feed formulations and overall herd management for enhanced productivity.  Robotic systems for feeding, cleaning, and even herding will reduce labor demands, allowing farmers to focus on strategic decision-making and herd welfare. Robotic milking systems will become more sophisticated, ensuring a stress-free and efficient milking process.  These milk production facilities may embrace vertical integration by incorporating various elements of the supply chain within their operations. This could include on-farm processing facilities for dairy niche products, allowing farmers to diversify their income streams and have greater control over the quality of their end products. All dairy cattle at these facilities will be bred to beef cows and they will do no heifer raising and get all their replacement animals from heifer raising facilities.
2. Heifer Raising Operations:
   Similar to the milk production facilities these heifer-raising operations will use precision feeding, and sensor-equipped wearables for cattle health monitoring will become standard, improving operational efficiency, and ensuring the well-being of the herd. Data-driven decision-making will become integral to heifer raising practices. Farmers will leverage technologies such as sensors and wearables to monitor heifer health, growth rates, and behavior. This data will enable precise management strategies, ensuring each heifer receives personalized care for optimal development. Automated feeding systems will play a crucial role in the future of dairy heifer raising. Precision nutrition programs, tailored to individual heifer needs, will be administered through automated feeders. This not only ensures efficient nutrient utilization but also reduces labor requirements, allowing for more attentive and strategic care. Improved housing facilities will prioritize the comfort and welfare of heifers. Innovative designs, including spacious and well-ventilated barns, will provide optimal living conditions. Additionally, practices such as the use of soft bedding, proper lighting, and access to outdoor areas will contribute to the overall well-being of the heifers.  These facilities will focus on the raising of heifers and calving of 2-year-olds.  But the genetic component of their operations will be under the control of PharmaGen corporations.
3. PharmaGen Corporations:
   Genetic technologies like CRISPR-Cas9 will change the dairy breeding industry and who controls the breeding programs. Gene editing technology such as like CRISPR-Cas9 will lead to the development of high-performance and disease-resistant dairy cattle.   Not only will this change how dairy cattle breeding is done, it will also change who is in control of the industry.  Instead of it being the large AI companies that currently control the industry, similar to what happened in the corn industry, big pharma will come in and take over control.  Companies like Zoetis merged with Genus PLC (parent company of ABS global), or MSD Animal Health merged with Inguran LLC (parent company of Sexing Technologies) or even Boehringer Ingelheim merged with URUS (parent company of Alta Genetics and Genex) will be responsible for the seed stock production.  They are the ones that will be doing the mating programs and embryo development of the seed stock used in the heifer raising facilities.
4. GMO Free Operations
   Similar to the corn industry there still be a niche demand for GMO free product. This is where current pedigree breeders and show herds will survive.  While there will be end to end management of their cattle, they will not leverage technology like CRISPR-Cas9 to produce greatly improved cattle, but will leverage traditional breeding strategies to produce a GMO free product.  While they may be small in numbers, they will still be able to be profitable due to servicing this niche market.

The Bullvine Bottom Line

The dairy cattle breeding industry in twenty years is poised to be a dynamic and technologically advanced sector, driven by precision breeding, sustainability, and a deep understanding of animal genetics. The adoption of gene editing technology such as CRISPR-Cas9 will totally change how the industry operates, to a point that we will have four types of operations: milk production; heifer rearing; PharmaGen corporations;and GMO free breeders. As the industry navigates these changes, a commitment to ethical practices, environmental stewardship, and meeting consumer demands will be essential for ensuring a thriving and resilient future for dairy farming.

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There is no question that the dairy cattle breeding industry has seen significant changes in recent years.  But the biggest changes may still be yet to come.  Why you ask?  Well let’s look at what has happened with the introduction of GMOs to the corn/maize industry over the past 30 years has done to the corn breeding marketplace, and we will see the future of what will happen to the dairy industry.

Corn and the Introduction of GMO’s

Genetically Modified Organisms (GMOs) have played a transformative role in the agricultural landscape, particularly in the corn industry. The introduction of genetically modified corn varieties has brought about significant changes in crop yields, pest resistance, and overall agricultural practices.

Let’s explore the impact of GMOs on the corn industry, examining both the benefits and challenges associated with their adoption.

1. Increased Crop Yields: One of the primary ways GMOs have revolutionized the corn industry is through increased crop yields. Genetically modified corn varieties are designed to be more resilient in the face of environmental challenges, such as drought and pests. This enhanced resilience has led to higher yields per acre, allowing farmers to produce more corn with the same or fewer resources.
2. Pest Resistance: GMO corn varieties often incorporate traits that make the plants resistant to specific pests. For example, the introduction of Bt corn, which produces a toxin lethal to certain insect pests, has significantly reduced the need for chemical pesticides. This has not only lowered production costs for farmers but also lessened the environmental impact associated with traditional pest control methods.
3. Herbicide Tolerance: Another crucial aspect of GMOs in the corn industry is the development of herbicide-tolerant varieties. Corn engineered to withstand specific herbicides allows farmers to control weeds more effectively, simplifying weed management and reducing the need for labor-intensive cultivation practices. This has streamlined corn farming operations, making them more efficient and cost-effective.
4. Economic Impact on Farmers: The adoption of GMOs has had a profound economic impact on corn farmers. Increased yields and reduced production costs have contributed to higher profits for many farmers, particularly those who embraced genetically modified varieties. However, the economic benefits have not been uniform, and some farmers have faced challenges related to seed costs, intellectual property issues, and market dynamics.
5. Controversies and Public Perception: Despite the undeniable benefits, GMOs in the corn industry have also stirred controversies and faced public scrutiny. Concerns about the environmental impact, potential health risks, and the concentration of seed ownership by biotechnology companies have led to debates about the ethical and social implications of widespread GMO adoption.

Balancing the advantages of GMOs with ethical considerations remains an ongoing challenge for the corn industry.

Biotechnology Companies Take Complete Control

Genetically modified corn has undeniably transformed the corn industry, offering solutions to longstanding challenges, and significantly impacting agricultural practices. The increased crop yields, pest resistance, and herbicide tolerance associated with GMOs have reshaped the landscape of corn farming.  But along the way another major change has occurred. Corporations like Monsanto (now part of Bayer), DuPont Pioneer (now part of Corteva Agriscience), and Syngenta have invested heavily in genetic engineering technologies to develop genetically modified (GM) corn varieties. These companies hold complete control over the market due to their ownership of patented genetic traits and seed technologies.

The control exerted by biotechnology companies is rooted in intellectual property and patents. These companies invest substantial resources in research and development to create genetically modified traits that confer benefits such as pest resistance, herbicide tolerance, and increased yield. By patenting these traits, they gain exclusive rights to sell seeds containing those genetic modifications, allowing them to control the corn breeding market.

As a result of this control, the corn breeding market has seen massive consolidation, with major seed companies merging or acquiring smaller rivals. This consolidation has led to a concentration of market power in the hands of a few large corporations. While this can bring about efficiency and scale, it also raises concerns about reduced competition, potentially limiting choices for farmers and influencing seed prices.

Dairy Already Following the Corn Trend

The changes have already started in the dairy industry.  The introduction of such technologies as genomics and sexed semen has seen companies such as Inguran LLC, the parent company of Sexing Technologies have seen insane growth in the genetics marketplace.  They have gone from having to start a semen sales division to get top sires available by sexed semen, to now pretty much all AI companies only allowing sexed semen use of their very top sires. Sexed semen sales have led to dairy AI companies selling more units of beef semen than they do of dairy. 

Master Breeder Killed in Triple Homicide

The dairy cattle breeding industry has been significantly impacted by technologies like genomics, IVF and Sexed Semen, as well as the ownership of genetic rights and females by AI companies. While it was initially believed that AI units would cash in on the exclusive use of genomic information, this was short-lived as they had to control their costs of sire acquisition and started buying their own females. This has led to a triple homicide of the dairy cattle breeding industry, with only a few global companies owning the top genetics. AI companies now own the rights to early-release semen, which is more advantageous to them than to breeders. This has led to AI companies forcing breeders to sign contracts that give exclusive rights for the resulting animals to AI companies. As the rate of genetic gain increases, AI companies will continue to dominate the industry, limiting breeders’ options and potentially leading to their downfall.  Read more: https://www.thebullvine.com/the-bullvine/master-breeder-killed-in-triple-homicide/

Gene Editing in Dairy

There is no question that the ability to edit the genes has significantly changed the corn industry.  The question now becomes how long until gene editing is allowed in the dairy industry?  The regulations and policies regarding gene editing in dairy cattle vary across different countries and regions.   In some regions, there are established regulatory frameworks governing the use of gene editing technologies in agriculture, including dairy cattle. These regulations typically address concerns related to the safety of the edited organisms, environmental impacts, and ethical considerations.

Currently:

1. United States: The U.S. Food and Drug Administration (FDA) oversees the regulation of genetically engineered animals. The FDA has indicated that animals modified using gene editing technologies may not need the same level of regulatory scrutiny as those modified using traditional genetic engineering methods. However, the specific regulations may vary based on the nature of the modification.
2. European Union: The regulatory landscape in the EU is more cautious regarding genetically modified organisms (GMOs). As of my last update, the EU’s stance on gene-edited organisms was under discussion, and there was an ongoing debate about whether organisms produced through gene editing should be subject to the same regulations as traditional GMOs.
3. Other Countries: Different countries have taken varied approaches to regulating gene editing in agriculture. Some have embraced the technology with specific guidelines, while others have imposed stricter regulations or outright bans.

It is important to note that we will soon see the introduction of gene editing to the marketplace in the swine industry which will give a clear indication to the dairy industry of how soon it will be introduced into dairy animal agriculture.

Niche is the future of pedigree breeders.

While biotechnology companies dominate the corn breeding market, public institutions and universities also play a crucial role in corn breeding. Publicly funded research contributes to the development of non-GMO varieties, promoting genetic diversity and serving the interests of farmers who may prefer conventional or organic farming practices. However, these public institutions often face budget constraints, limiting their ability to compete with the resources of private biotechnology companies.   When thinking of how this will unfold for the dairy industry there will be the potential for a few other breeding programs to survive.  If they model the non-GMO market of the corn industry and service, this will be a much smaller niche.

The Bullvine Bottom Line

In looking at what has happened to the corn industry and when gene editing is allowed in dairy cattle, the industry will see its greatest changes in history. Similar to the corn industry when dairy cows become twice as productive and more importantly way healthier how long until the large dairy pharma companies like Zoetis (already largest provider of genomic testing in dairy), MSD animal health, Boehringer Ingelheim, Elanco and Covetrus follow the lessons of Monsanto/Bayer, DuPont Pioneer (now part of Corteva Agriscience), and Syngenta and take complete control.

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Have you ever heard a dairy farmer exclaim, “It’s my data!… Why should I share my information?… Just so that someone else may profit from my info!… “How much will you pay me for my data?”  These statements are often directed against A.I. groups, and breeding or testing corporations that have access to but do not pay for the use of breeders’ individual animal and herd performance data, as they formerly did.

In the realm of modern agriculture, data-driven technologies have revolutionized the dairy industry, particularly in the domain of cattle breeding. The collection and analysis of data related to genetic information, reproduction, and herd management play a pivotal role in shaping breeding strategies and improving overall herd performance. As the importance of data in dairy cattle breeding grows, questions about ownership and ethical considerations surrounding this sensitive information have come to the forefront of discussions within the agricultural community.

The Landscape of Dairy Cattle Breeding Data:

Dairy farmers, geneticists, and breeding specialists utilize advanced technologies to gather and analyze data on individual cattle and their genetic traits. This includes information on milk production, reproduction, health, genetic markers, and other vital factors influencing breeding decisions. The amalgamation of traditional breeding methods with cutting-edge technologies has led to unprecedented advancements, but it has also given rise to concerns regarding the ownership and ethical use of the resulting breeding data.

Ownership of Breeding Data:

Determining the rightful owner of dairy cattle breeding data poses a unique challenge. Farmers who invest in sophisticated genetic testing and data analytics tools argue that they should retain ownership of the data generated from their cattle. On the other hand, genetic testing companies may claim a stake in the data, asserting that their expertise and resources contribute significantly to the extraction of valuable genetic insights.

Farmers’ Concerns:

Farmers express concerns about the potential exploitation of their cattle breeding data. Issues such as unauthorized sharing of genetic information, potential monopolization of valuable genetic traits, and ethical considerations related to cloning and genetic modification are top concerns. Some farmers fear that the commercialization of breeding data could lead to a loss of control over the genetic destiny of their herds.

Industry Standards and Ethical Guidelines:

To address these concerns, there is a growing need for industry-wide standards and ethical guidelines regarding the ownership and use of dairy cattle breeding data. Collaborative efforts among agricultural organizations, breeding associations, and ethical committees are crucial in developing frameworks that ensure fair practices, protect farmers’ rights, and establish ethical boundaries for the use of genetic information.

Ethical Considerations:

Beyond ownership, ethical considerations in the use of dairy cattle breeding data are paramount. Farmers, researchers, and industry stakeholders must grapple with questions about the responsible use of genetic information. This includes ethical breeding practices, transparency in genetic manipulation, and ensuring the welfare of animals throughout the genetic improvement process. Striking a balance between technological advancement and ethical considerations is essential to building public trust and sustaining the long-term health of the dairy industry.

The Bullvine Bottom Line:

The ownership and ethical use of dairy cattle breeding data present multifaceted challenges that demand a thoughtful and collaborative approach from all stakeholders involved. Establishing clear industry standards, ethical guidelines, and regulatory frameworks will be crucial in navigating the evolving landscape of breeding data. The challenge is that many on the breed association side have already sold many producers down the river by relinquishing control of the data to the other members of the industry. These concerns need to be addressed. The dairy industry is harnessing the power of data-driven breeding practices but are they upholding ethical standards that prioritize the well-being of animals, protect farmers’ interests, and ensure the sustainable development of dairy farming for future generations?

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To some, that statement may sound like blasphemy and think that I am insane. However, there is no question that the percentage of dairy cattle type classified in North America is on a steady decline. Farmers tell me that they can no longer obtain a ROI from type classifying their cows, while others say they only use it now for the information to be used in sire proving and mating programs offered by some artificial insemination companies. Combining these with the fact that there are now bulls being offered from the major artificial insemination companies that have three or more generations of unclassified direct mothers in their maternal line and you start to wonder, and eventually ask, “Is type classification still relevant to the modern dairy farm?”

Type Classification is Falling Short

Type classification has long been regarded as the gold standard for evaluating and categorizing the physical attributes of dairy cows. While this traditional human observation approach has had its merits, it also has its limitations. Going forward we may need to consider a more holistic approach when assessing, breeding and managing dairy herds.

There are several reasons why type classification may fall short of capturing the complete picture of a dairy cow’s potential and well-being. They include:

1. Focus on Conformation Over Functionality:
   Type classification prioritizes the aesthetic aspects of a dairy cow’s conformation, such as body shape and size. While those traits have been assigned importance in the past, they often do not align with a cow’s functional capabilities, including milk production and overall health.
   By concentrating solely on physical appearance, type classification can overlook essential functional traits crucial for a cow’s ability to thrive in modern operations. Traits like locomotion, fertility, daughter calving ease and resistance to diseases are integral components of a cow’s overall contribution to a herd’s bottom line. Indexed traits such as Herd Life/Productive Life, Livability and Daughter Pregnancy Rate all have a significant connection to how long a cow will last in a herd and ultimately a direct alignment with lifetime production and cost minimization.
2. Genetic Advancements:
   Rapid advancements in genetic technology and selective breeding have introduced cows with superior traits that may not align with traditional breed supported conformation standards. Relying primarily on type classification results may hinder the integration of these genetically advanced animals into a herd. Robotic milking systems and on-farm data management softwares integrated with DHI, A.I. and other service organization programs offer far greater opportunities, than type classification, to align with herd profitability goals.
3. Milk Production Variability:
   Type classification provides limited insights into a cow’s actual milk-producing capabilities. Two cows with similar conformation can have significant differences in lactation and lifetime milk production. Therefore, primarily using type classification results can hinder a farmer’s ability to maximize their herd’s profitability.
4. Emerging Technologies for Comprehensive Assessment:
   Modern dairy farming is increasingly embracing technologies such as sensor-based monitoring, genomic testing and artificial intelligence. These tools provide a more comprehensive understanding of a cow’s performance, health and genetic potential and surpass the insights offered by traditional type classification.
5. Data-Driven Decision Making:
   Leveraging data-driven approaches enables farmers to make more informed decisions. This results in considering a broader spectrum of services beyond just physical conformation. This holistic approach ensures that the genetics, nutrition, reproduction and management of dairy cows aligns with the overarching goals of individual farms.
6. Investing in the Future
   If you look at where the research money for genetic advancement is being spent, it is heavily weighted towards on-farm data collection combined with traits that are directly linked to profitability versus type classification traits that are an antiquated predictor of what profitability could be.

The Bullvine Bottom Line

While type classification has been a valuable tool in the history of dairy cattle improvement, its limitations in capturing the full scope of a cow’s potential are increasingly apparent. Embracing a more holistic approach that integrates modern technologies, production traits, feed and labor efficiency traits, functional traits and other new novel economically important traits is the way forward. A way whereby dairy farmers will be able to make decisions that optimize profit and sustainability.

Having grown up with a father who spent his early-career developing the Canadian Type Classification System, declaring that type classification is dying is not easy. But as I have learned from my father, you either lead, follow or get out of the way (Thomas Paine). If the type classification programs are no longer leading and are not following the path to the profitable modern dairy farm, then, type classification needs to get out of the way.

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For years we have been told that you must invest in the best to advance your herd, but is that true?  What if you could get a sire that is at   97% Rank instead of one that is at 99% rank. Instead of paying $35 a unit, you could pay $8?  That is the magic question many breeders/producers struggle with.

What is a commodity?

First, I guess we must understand just what a commodity is. Wikipedia will tell you that a commodity is an economic good, usually, a resource, that has full or substantial fungibility: that is, the market treats instances of the goods as equivalent or nearly so, with no regard for who produced them. So, in terms of dairy genetics, I guess we could define it as spending money on dairy genetics to come to a point where all the bulls/genetics available are seen as equal or pretty much the equivalent and, also, that minor differences really don’t make a difference to the end result.

Let Xerox show us the future!

To answer the question if dairy genetics has become a commodity let’s look to the photocopying world.  In the photocopying world, at one point Xerox was so dominant that not only did they have the largest market share, but so much so that general slang became to Xerox something instead of copying something.  They had such a technological edge that no competitor could even compete.  But then things started to change. Xerox’s competitors got smart.  Instead of trying to invest billions to try and make a much better copier than Xerox they simply made a copier that was “almost” as good.  Instead of selling it for 90% of the cost of a Xerox, they sold it for 50%.  So sure, it was not a Xerox, but at half the cost to purchase it, it did a “good enough job”.  Its total cost of ownership became way less than that of a Xerox. 

So how did these competitors make money?  Simply they realized that the profits were in the consumables.  Instead of trying to get you to make the big purchase of the unit itself, they simply sold you the unit at the cost of production and then made their money on the consumables which were the ink, and the toner.  Businesses and people were copying so much, or should I say xeroxing so much, that there was more money to be made on the consumables than there was on the actual sale of the unit.

How does this apply to the dairy breeding industry?

The same has started to happen in the dairy industry.  Many of the larger genetics companies using tools like genomics, IVF and sexed semen, have become so efficient at producing sires that are 97% as good, they can sell them at a greatly reduced rate compared to trying to produce the top 1%.  Over the past few years, The Bullvine has begged and pleaded with breeders to not sell females to the AI companies as it would lead to their own downfall.   (Read more Master Breeder Killed in Triple Homicide).

When you combine these factors with economies of scale, you start to realize just how semen companies can sell genetics so cheaply.  It is because many semen companies have become much more than simply semen companies. They have diversified their operations so much that they are not only your genetics suppliers, but they also offer other services to producers to maximize revenue from each producer each time they drive in the lane.  So instead of trying to make a $10 profit from selling you semen, they will try to make a net $10 profit by selling you semen and other dairy-related products. Same net profit just through multiple services instead of just 1 product.  Ultimately, it results in cheaper expenses for producers and fewer vendors to deal with.  So, like our Xerox example, the competitors in the dairy genetics market have changed the game, making it no longer about who has the top-rated product, but rather by offering comparable products at a greatly reduced cost.  They have diversified their operations to make profits on other needs of the producer.

Are the genetics as good?

If you look at the top NM$ Sires, a top 99% ranking sire is about +1036, while a 97% ranking sire is about +965 which is a difference of about +71.   Now by definition, NM$ predicts net profit over the lifetime of the sire’s average daughter, expressed in U.S. dollars.  So, if we say that over the lifetime of the resulting animal’s life, we will see a $35.50 increase in profitability. Considering that the sire would only have a 50% impact on the resulting calf and that you also need to factor in that NM$ is only 80% reliable, the difference in current dollars is $26.34. So, for a current increased semen cost of $27, producers could earn $26.34 over the lifetime of the resulting animal. A cost of $0.66. So, when you factor in the increased cash flow by saving the money now versus earning later you can see why so many numbers-based producers are leveraging the opportunity to purchase a 97% rank sire over a 99% rank sire.

So why would you invest more?

With that, the question becomes should the investment in dairy genetics become just an expense on your general ledger that needs to be made “efficient” or as “low as possible” or is it worth investing your time or energy The real question becomes what are your breeding goals? Are you wanting to get the very best animals you possibly can?  Or would you rather invest that time and effort in other areas of your operation?  If you are willing to take the time to maximize every mating to its maximum potential to achieve the greatest rate of genetic gain, then yes you will see an increased return on your investment in genetics and can swing the numbers in favour of investing more.  But if you would rather invest that time and energy into maximising return on your investment in nutrition or animal comfort, feeling that those areas would see a greater return on your bottom line, then yes purchasing a 97% sire instead of a 99% sire would make sense.

The Bullvine Bottom Line

In the dairy industry, 97% rank sires are now significantly cheaper and easier to produce than a top 1% or 99% rank sire.  This has resulted in dairy genetics becoming a commodity for many producers in the industry.  At the same time, there are certainly those breeders who want to maximize every dollar they invest in genetics and, therefore, will continue to invest in the top 1%. Having said that, for many producers 97% has become good enough and, for them, it makes long-term economic sense that they now consider dairy genetics to be a commodity.  This is not to say that they don’t understand the value of investing in top genetics. It just shows that 97% is good enough. Dairy genetics is a commodity.

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Entering a New Year gives The Bullvine two good reasons to review the year just past. The obvious first look allows us to (ascertain) whether goals were achieved. Secondly, this look back reveals what challenges remain. Of course, everyone reading this did not face the same choices in 2021.

The right choice for a dairy breeder might be less than perfect or even unnecessary for a dairy scientist or the milk marketing department in your area. Relevant action is different for a dairy veterinarian than it is for a supplier of genetic or nutrition services.

Every year we enjoy this process and are pleased to invite you to join us in reviewing 2021 from your dairy point of view.

#10. HOW MILK PRODUCERS CAN BREED PROBLEM FREE DAIRY COWS

Dairy problem solving and dairy decision-making belong together. Nevertheless, before dairy breeders can use current and future genetic indexes to breed problem-free dairy cows, they must identify what problem they are targeting.

This article starts with identification and then provides 5 steps to undertake. From the outset, the writer makes it clear that “Dairy farmers and their advisors must be open-minded in sire selection and include traits that will reduce animals with problems.” In 2021 being open-minded was intended to allow breeders to approach their herd genetics problems and find new strategies. (Read more: How Milk Producers can Breed Problem Free Dairy Cows)

#9.  FEED EFFICIENCY INDEXES – WHICH ONE WILL YOU USE?

Dairy breeding would be much simpler if we only had ourselves to please but producing what buyers need and will pay for cannot be overlooked. In prioritizing dairy managers are aware that feed costs are seventy percent of the variable on-farm costs. As a result, income over feed costs (IOFC) is being more closely monitored and used by dairy farmers and their advisors. Feed efficiency indexes are a new tool in the genetic toolbox. Many feed efficiency indexes are published for breeders to use and other countries, primarily from western Europe, are developing more. Five International indexes are pointed out in this article. (Read more: Feed Efficiency Indexes – Which One Will You Use?)

#8. TODAY’S HIGH-RANKING SIRES ARE NOT ALL EQUAL

There is a momentary temptation to substitute “high-ranking politicians” for “high-ranking sires” when looking back at this article.  Is it too much of a reach to recognize that politics has an impact on dairy farming?  Having said that no matter what you choose you will face limiting factors.  In 2021, The Bullvine encouraged all dairy cattle breeders to expand their use of genetic indexes. “As sires account for over 90% of a herd’s genetic improvement, refining and focusing sire selection to include more economically important traits will be a wise business decision.” (Read more: Today’s High-Ranking Sires Are Not All Equal)

#7. THE FUTURE OF DAIRY CONSOLIDATION

Dairy farms in the US are consolidating at a faster rate today than any other agricultural commodity. Depending on your personal situation that can mark new beginnings or a fast ending. We realize that consolidation does not boil down to a simple “either” “or” decision. In simplest actual fact terms, less than 6% of dairy farms are milking almost 60% of the total number of cows. At the top end of the scale, the average herd size is more than 3,000 cows. The total number of cattle is not getting smaller even as the total number of farms is dropping dramatically but this article notes, “It is all too easy to get mired in milk, money and politics.” (Read more: The Future of Dairy Consolidation)

#6. STUD WARS MAY ’21 Attack of the Clones

Modern society seems to be driven by competition.  Having said that, we need to take a moment to acknowledge that progress is never made by simply standing still. As in the national dairy herd, national AI organizations are consolidating. In this article, which is graphically supported by colorful pie charts, dairy breeders are given numerical percentages that show who is winning the Stud wars — based on the selected criteria that drives decision making. More than 10 lists are analyzed including TPI; NM$; PTAT PROVEN; PTAT GENOMIC; POLLED; RED and WHITE; PROVEN SIRE LINEUP; GENOMIC SIRE LINE-UP and TOP PROVEN SIRE LINEUP. (Read more: Stud Wars May ’21 Attack of the Clones)

#5. LEARN FROM THE BEST HERDS – A Canadian Perspective

We are midway through our Top 10 and we are looking back nine months to present another dairy perspective. Dairy Farmers gauge their practices and performance by comparing their herds to those of fellow farmers.  In Canada, one way to compare dairy herds that participate in Lactanet’s recording, testing and management services is the annual Herd Management Score Report. The Bullvine thanks Harley Nicholson for his generous time and commitment in conducting the survey. Special thanks go to the 12 progress dairy farmers who have achieved superior performance and willingly shared their vision for their farms and herds. (Read more: Learn from the Best Herds)

#4. DAIRY FARMING IN THE CONTINUING SHADOW OF COVID

At this time one year ago, we probably thought we were nearing the end of the Coronovirus, however, dairying worldwide continues, at this very moment “in the continuing shadow of Covid”. Re-reading this article, we see how even as everything remains the same, there is much that is changing. Were we ready for the challenge?  Did we meet it?  Are we better prepared to move forward now? (Read More: Dairy Farming in the Continuing Shadow of Covid)

#3. ROBOTS AT COMESTAR HOLSTEINS – Video Tour

When this video was presented we urged everyone to “get inspired by the mega-successful Master Breeder Marc Comtois and his son Steve as they present this inside look at Comestar with their move to DeLaval robots.”  We also extended thanks to the Semex Alliance and DeLaval for presenting this great session.

Certainly, 2021 was a year where unusual connections and improved alliances were the order of the day.  Dairy Breeders are justifiably proud of progressive breeding, ideas, and management.  There is much to learn from this video produced by Comestar, Semex Alliance, DeLaval. (Read more: Robots at Comestar Holsteins – Video Tour)

#2. BREEDERS CHOICE AWARDS

Despite lockdowns and cancellations, THE BULLVINE once again rose to the challenge of providing their loyal audience with interactive competition.  Many in the dairy industry see themselves as amateur geneticists and enjoy the thrill of the hunt for first place.  Sometimes there are those who reach for the golden ticket by picking the wild card. Whether visiting barn stalls, show rings or browsing through online pictures and videos, dairy amateurs turn into dairy professionals in no time at all.  The Breeders Choice Awards, like this annual Bullvine review, offers the added stimulation of competition.  The prize and bragging rights are keenly sought after. (Read more: Breeders Choice Awards) 

#1. ERBACRES SNAPPLE SHAKIRA – THE NEW INTERNATIONAL SUPERSTAR

It is appropriate that our look back at 2021 climaxes with an article that wraps up the best parts of everything we value in the story of Erbacres Snapple Shakira – The New International Superstar.  Here we find a great story, exceptional breeding, hard work and vision, interweaving in the best of all possible ways! The people are passionate.  The love of this very special queen of the showring is heartwarming. “With so many facts already recorded in the historically exceptional story of Shakira, the question becomes, “Where will Shakira go from here?” Each person who has known her best answers from a different perspective, but they all share the same confidence, “Whatever happens next, Shakira, will continue to set new records and leave outstanding genetics.” And so we wrap up an exceptional year with an exceptional dairy cow who epitomizes the mantra, “On with the Dairy Show!”  (Read more: Erbacres Snapple Shakira – The New International Superstar)

THE BULLVINE BOTTOM LINE

As we at The Bullvine wish you “Happy New Year”, we extend sincere thanks for the hard work, discipline, and determination of readers, dairy breeders, photographers, videographers, writers, and dairy industry businesses that accepted new responsibilities during these sometimes strange and often difficult times. 2021 taught us that dairy must continue to have an agile, flexible culture and be willing to adapt to changes as fast as possible. It is a privilege for The Bullvine to journey beside you into 2022 in search of the best that dairying has to offer.

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The Rear View Mirror Says Dairy Had to Stop. Detour. Slow Down. Delay & Follow the Science

 “A YEAR OF BROKEN RECORDS”

In January 2020 I remember thinking that, in order to create catchy headlines, the two-word phrase 2020 vision was going to become annoyingly overused. In fact, the most repetitive headlines had to do with data. In the dairy industry, which has been built on records, the daily deadly reports were hard to hear and they continue to be impossible to ignore. As data collectors, we at The Bullvine were most fortunate that, although distanced from meeting face to face, our readers still proactively shared the information that the dairy industry felt was most important.  Every industry and every business, whether small or large, has had to learn ways to navigate through a pandemic. We thank you for these top ten 2020 road signs of the times.

#1 Should You Share Your Data?

When faced with a proposal for sharing, we worry about what we will get out of it and what the cost will be. It is easy to get tunnel vision and begin to fight against others in our industry.  Dairy grows at the speed of cash but we can’t make money without using data.  When a farm’s data is not available for others, everyone loses. Collaboration using all data perspectives will inspire innovation, insights and capabilities that a single dairy cannot solve by itself. It isn’t about who owns the data but who uses the data for new implementation.  Sometimes we want confirmation that we are right. Sometimes we need insights about where we could be better.  (Read more: Should You Share Your Data?)

#2 Heat Busters. Who You Gonna Call? 

One of the lessons that will long outlast 2020 is the warning, “When facing a crisis, it is vital to take fast and effective action.” Multiple forces act on dairy cattle to send their body temperatures beyond normal levels. Managing heat stress is a high priority. The goal is to make it possible for each cow to meet her full potential for milk yield and fertility, without damaging heat stress. More research is needed to identify improved comprehensive cow-side measurements that can indicate real-time responses to elevated ambient temperatures. With this knowledge, effective heat abatement management decisions can be acted upon in the right way, right now!  Here is where cow sense, common sense and scientific research must combine for success. (Read more: “HEAT BUSTERS. Who You Gonna Call?”)

#3 Break the Mold – Shape Your Future Through Sire Selection                            

The economic crisis triggered by the pandemic did not necessarily affect the entire dairy industry equally. For some it marked a heartbreaking end of a long family journey. Others had to reconsider every aspect of the dairy business, including breeding models. The old way was characterized by dairy breeders using a total merit index as their primary tool and following a “balanced” breeding program. Balanced because the emphasis placed on the traits included in the index are proportional to the historic economic importance of the trait or balanced because the relative equal emphasis is placed on conformation and production traits with a lesser emphasis on auxiliary traits. This article addressed how a modern strategy might pivot toward new breeding realities It is time to break the mold. (Read more: Break the Mold – Shape Your Future Through Sire Selection)

 #4 To Niche or Not to Niche? Big Questions Face Dairy Markets

It’s impossible to predict what the impacts of Covid-19 on dairying will look like three, six or twelve months from now. One thing, however, will be certain. Dairy businesses that decide to take the leap and prioritize what the dairy consumer wants and needs, will be the ones that come out on top. In the past, the total volume pumped from the milk tank was the priority.

Continuing to chase volumes means accepting the risk that an outside force could make some dairy operations irrelevant.  Uncontrollable forces such as a global pandemic, weather disasters, economic upheaval and politics will become the endgame for some.  Instead, what is needed is dairy decision making based on market consumption. Milk producers must then prioritize products that recognize the end customer.  Milk has huge potential.  It is up to dairy owners and mangers to create partnerships, collaboration and community connections that will point the way to dairy sustainability.  (Read more: To Niche or Not to Niche? Big Questions Face Dairy Markets) 

#5 Tomorrow’s Dairy Cattle Genetic Evaluations Must Consider Environments 

Dairy cattle genetics in North America has enjoyed exponential acceptance worldwide. It has been an exciting journey which, ironically, has contributed to creating worldwide competition.  This front-line forward motion can only be maintained if we keep developing the science. If breeders and organizations persist in using one milking or one day’s observations per month to calculate milk yields and ignoring data from in-barn monitoring systems, our dairy industry will fall behind.  As well, animal performance beyond milk cows cannot remain non-existent in our central data bases. It is time for breeders and their representatives on committees and boards to expand, collect and use more on-farm data. There can never be too many known and implemented dairy genetic facts.  (Read more: Tomorrow’s Dairy Cattle Genetic Evaluations Must Consider Environments)

#6 You Can Strengthen Your Dairy Immune Status

The dairy journey through 2020 experienced a parallel reality with the human journey. This article homed in on “Five signs that your herd Immunity is under attack.” and included “8 Steps to Strengthen Dairy Immune Response.” Insights and opportunities are always present when strengthening immune systems. As happens on the human side, it is important to watch out for headline scare tactics. Vaccines for animal diseases are nothing new thanks to Louis Pasteur in 1879. What is new are trends suggesting refusal of the use of vaccines. Allowing vaccine preventable disease to decimate food animals would not only be a severe hit to the economy, it would threaten food security all around the world wherever these animals are a source of protein. (Read more: You CAN Strengthen Your Dairy Herd Immune Status – Healthier Herd. More Milk. Healthier Herd. More Profit.)

#7 STOP WASTING TIME!! Choose Sires that Save on Labor

There are good arguments for driving forward in the dairy industry by using the same genetic science that produced superior production and conformation in our dairy herds.  This article asks “Is it time to address how the genetic merit of our animals affects the cost of labor on the farms of tomorrow?” With more animals per employee and the focus moving to on farm efficiency, it is imperative that milk producers choose and use sires that are significant breed improvers for labour-saving traits. More time will be available to attend to other important on-farm herd functions – fresh cow temperature checking, extra health checks of calves, increased herd checking, more time for report analysis, more time for staff training. (Read more: STOP WASTING TIME! Choose Sires that Save on Labor)

#8 Terri Packard: When you build it..they do come

If there is anything hard times have taught passionate dairy people, it is that right next to the cows, people are the most important success factor. This article focuses on Terri Packard and opens by saying, “Although she isn’t royal in the strictest sense, there’s no doubt her iron-clad reputation makes her one of the industry’s blue bloods – and a shining example when it comes to talent, integrity, intelligence and grace under pressure.” When we look back and try to identify what kept the dairy industry compelling amid the uproar of changing times, people like Terri Packard and husband Ernie Kueffner will stand tall. “Every industry needs leaders” and Terri recognizes that the dairy industry needs everyone on that team making sure that great cows get great care every day. Ernie adds, “To get to the top requires sacrifice.” This wonderful story of beloved cows and, most importantly, dedicated people, has all the elements to inspire generations. (Read more: Terri Packard: When you build it…they do come)

#9 Watch Out – Breed Societies are on a Course to Crash and Burn

It is quite true that there are occasions when we are so close to what is happening that we can’t really see mistakes even as they are happening. This article encouraged dairy associations to remove the blinders before it is too late. To be relevant, decision makers for breed societies must value the skill of listening to what members are saying. Having earned a chair at the table, they must then bring those real concerns to the determination of the value provided. It isn’t enough to say that we are all part of the journey.  Associations must align priorities, services, data and science and then commit to being drivers of the necessary changes. The signs will either be followed or associations will come to a full stop. (Read more: Watch Out – Breed Societies are on a Course to Crash and Burn) 

#10 & 11 “UP ON THE FARM.  DOWN ON OURSELVES”

One lesson does not fit every dairy.  There are kids, adults, bosses, employees and services providers.  All ages.  Many stages. A determined dairy detective would be able to find silver linings among the impacts of Covid-19 on their dairy.  Such was the intention behind the article, “WAYS FOR KIDS TO BE UP-ON-THE-FARM DURING CORONAVIRUS.” At the other end of this road we travelled, we find the losses incurred when mental health issues are ignored. This was raised in “Dairy Farmers – Break Down the Stigma Around Suicide.” This is a dairy business issue but it goes beyond that too. The goal is to help yourself and others to come out on the other side with a more constructive, productive and effective way to face mental pain.  (Read more: Ways For Kids To Be Up-On-The-Farm During Coronavirus) 

#12 WORLD DAIRY EXPO – The Show Must Go On

And so we come to what many of us recognized as the main casualty on the Pandemic Road. Cancelled dairy shows were frequently announced.  Depending where you lived, efforts were made with varying degrees of success to adjust to the rules and continue this iconic part of the dairy industry experience.  On behalf of The Bullvine, its readers and the dairy industry, our founder Andrew Hunt did not shy away from analysis and a call to action. “We have the opportunity to re-invent the industry so that it is greater than it ever was before.” He concluded, “The show side of the dairy industry was in trouble before Cofid-19 hit.  The question now is will Covid-19 be the nail in the coffin or the catalyst for change that revises the show industry?” (Read more: World Dairy Expo – The Show Must Go On)

THE BULLVINE 2020 BOTTOM LINE

We won’t find our way through 2021 by blindly fixating on the roads taken in 2020. The future needs us to heed what we have learned and to work every day to make the conditions, cows and dairy teams the best they can be.  At The Bullvine we look forward with gratitude and appreciation to each one of you and wish you every success as we commit to proudly sharing your passion, as we continue this amazing journey together in 2021.

The Bullvine team is pleased to once again bring you the most well-read articles in the three most popular sections of our website for the past year.   This list reflects content published from January 1st, 2020  through December 27th, 2020 and is based on Google Analytics with over 3,000,000 monthly views from almost 2,600,000 unique yearly visitors.

Top 10 Feature Articles

1. STOP WASTING TIME! Choose Sires that Save on Labor   
2. The Bullvine 2019 All-North American Awards
3. To Niche or Not to Niche? Big Questions Face Dairy Markets
4. Break the Mold – Shape Your Future Through Sire Selection
5. Proof How Critical Calf Care Is
6. Don’t Ignore Selection Intensity When Selecting Sires!
7. Terri Packard: When you build it…they do come
8. Watch Out – Breed Societies are on a Course to Crash and Burn
9. World Dairy Expo – The Show Must Go On
10. The Bullvine Battle of the Champions – North American Edition 

Top 8 News Stories

1. Trump’s False Claims About Dairy Farms 
2. Straussdale Holsteins Barn is a total loss after Friday fire
3. Dairy farms thriving during coronavirus pandemic
4. Six companies are about to merge into the biggest farm-business oligopoly in history
5. Dairy cattle genetics company donating bull semen to aid struggling farmers
6. Van Leeuwen Group to sell nine dairy farms
7. Missouri charmer led double life, masterminded one of the biggest frauds in farm history
8. Ontario woman fined $25K for illegally importing hundreds of doses of bovine semen
9. Neighbors Disturbed After Body Discovered In Manure Pile At Dairy Farm
10. Topless dairy industry protesters crashed the stage at a Bernie Sanders rally

It been an amazing journey since we started the Bullvine back in 2012, (Read more: The Top 10 of 2012 – The most read articles of 2012).  2020 is a year no one will forget. While the industry has certainly changed, we here at the Bullvine are excited about the potential the new year will bring and the great things that will happen in the dairy industry.  One thing you can be certain of is the continue to bring you the most talked about in the industry.  Happy Holidays and See You in 2021!

There is no question that the Covid-19 pandemic has changed the world forever.  People everywhere are in lockdown and everything seems to have stopped.  While the dairy industry is an essential service, aspects of the dairy industry, such as the show niche have not been immune to the pandemic and has seen many of its major events wiped out for 2020.  The most recent casualty is the Superbowl of Dairy Shows, the mecca that attracts people from around the globe, The World Dairy Expo.   While the health concerns are valid, it does not mean that the show industry must stop. The Show Must Go On.

Why Was World Dairy Expo Cancelled?

The World Dairy Expo Executive Committee reached this difficult decision based on the public health orders and restrictions related to COVID-19 put in place and issued by Public Health Madison & Dane County. The Alliant Energy Center, home to World Dairy Expo, is a county-owned facility that falls under the jurisdiction of Emergency Order #3 and Forward Dane, the phased reopening plan for Dane County. Public health officials predict Dane County may be in the third phase of the plan when the World Dairy Expo is set to occur. This phase includes a limit of 250 people at outdoor events, eliminating any possibility that World Dairy Expo, as people know it today, can take place.

Why Now?

World Dairy Expo previously shared that a decision regarding the 2020 show would be made and announced on July 1. However, based on the Forward Dane plan, released by Public Health Madison & Dane County on May 22, and signed into action by Emergency Order #3, the decision to not hold World Dairy Expo 2020 was made earlier than originally anticipated. They hope the decision to announce this disappointing news sooner allows our exhibitors and attendees to save resources during this time of heightened economic hardships.

Change Location?

The World Dairy Expo board commented that the Alliant Energy Center and Madison, Wisconsin have been Expo’s home for 53 years. With this rich history comes critical infrastructure for a show of Expo’s size and scope. Beyond the physical footprint of the campus, World Dairy Expo relies on dedicated and trained volunteers, a paid labor force and established event partners.

Go Virtual?

World Dairy Expo will not be hosting a virtual show in place of the version of Expo we all know and love. Expo is so much more than the events that take place during the show. There is networking, camaraderie and a sense of coming home for so many, that unfortunately, can’t be recreated over a computer screen or mobile device.

So, Were Does This Leave Us?

The dairy show industry has seen a massive transformation over recent years.  Once seen as the place to showcase your top cows in hopes of selling a sire to an artificial insemination unit, or daughters for big money, the dairy show industry has become a much smaller niche that is akin more to a beauty pageant than the source for genetic advancement.  With pedigree cattle selling for a fraction of what they used to, and milk prices plummeting, those that exhibit on the tanbark no longer do it for profit, but more because of passion and tradition and the thrill of competition.  It’s for those reasons that the show must go on.

The Response on Social Media

Probably one of the most notable responses was posted by Grassion Schmidt, Grai-Rose Cattle Co.  & RuAnn Genetics Show Genetics & Boarding Services, on June 5^th,

Due to the recent cancellation of World Dairy Expo and the many different options and opinions floating around I felt a need to copy and paste a letter I wrote (with the help of my wife of course) to the World Dairy Expo Staff. I’m not sure if this was ever presented to the board or not. As you can see by the date on the letter it was written a while ago. I think it sheds some insight as to the kind of event we could have with the right leadership in our industry.

December 7, 2018

Dear Staff and Leadership Team of World Dairy Expo,

Challenging times have fallen on the dairy industry – as we all know. More unfortunately, the hard times have stayed much longer in the low cycle than anyone could have anticipated. It is not a secret how people directly involved in milking, breeding, and owning cows are feeling right now. We are facing the hardest of times. 

However, the point of this letter is not to tell you depressing statements about aspects you already know. It is to, hopefully, bring to your attention ways I feel we can help the treasured industry that has given myself, many of you, and so many others, their start in life. I truly believe we can, and should, find ways to preserve this tradition. 

I am not proposing anything extreme or out of scope for what World Dairy Expo was originally founded. The start of World Dairy Expo was through the cattle show; bringing together people to share appreciation and support for the breeders and exhibitors who had come close to perfection in the art of breeding and developing show cows. I am proposing actionable steps to return back to what World Dairy Expo started as: a place to showcase the best dairy cattle in the world. 

Other than the name, World Dairy Expo has become a very unrealistic and impractical place to exhibit cattle. My fear, which is not unfounded and has in part already occurred, is that the dairy cattle show aspect will fall away. While the tradeshow is spectacular, the dairy cattle show is what lights excitement across the globe. It MAKES World Dairy Expo what it is. But, at what cost do exhibitors donate to the promotion of World Dairy Expo?

Exhibitors spend thousands of dollars every year to come to World Dairy Expo. In return for the money we spend in travel, hiring a crew, show displays, and other costs strictly associated with going to a general show … we receive from World Dairy Expo increased entry fees, sky-high hotel rates, and outrageous costs for feed, bedding, and display space. If we are lucky to do well in classes with cattle, our premium checks will hopefully match our entry fees.

My call to action for you, the World Dairy Expo Staff and Leadership Team, is to show a little bit of gratitude and start giving back to the exhibitors who fill your barns with the cows World Dairy Expo is celebrated for.

Rather than making this a non-sustainable venture, consider enhancing premiums – as many other shows around the United States and Canada have done – to offset costs that we know exhibitors have. Increased premiums would do so much for this sector of the dairy industry. 

World Dairy Expo maintains a full-time staff. Shouldn’t the team who makes a living from this event consider ways to make this event viable into the future? Someone from the staff could be directly responsible for sourcing sponsorship money – in relation to or in addition to income coming in from trade show exhibitor sponsorships.

I recognize World Dairy Expo has operating costs. I also am aware costs to be part of the trade show are not exactly pocket change for the companies paying to be at the trade show. However, I would be fairly confident, and I am sure you are too, most companies in the dairy industry have decided the cost of not being involved with World Dairy Expo is higher than being involved. So, they will continue to pay the fees. They will continue to rise up to the challenge to buy every square inch of space in which a logo can be attached. That feature of Expo won’t phase out very quickly, but if we do not start to show some appreciation to cattle exhibitors, the cow show will quickly become a past memory of World Dairy Expo. 

Why isn’t someone from the staff directly responsible for raising sponsorship money for the cattle show? 

Why is Supreme Champion at Madison not worth $50,000? Why is each breed champion not $30,000, with the same for Premier Breeder and Exhibitor? Perhaps consider donating the cost of a couple booths to make sure this accomplishment is rewarded. Is it out of line to think a class winner in a milking cow class should be $1,000? This is very much the case with every horse event, no matter how big or small. A substantial cash purse is awarded for winning.

Our industry is even able to do it! The British Columbia Spring Show is offering $200,000 in prize money! This is divided for a two breed show (Black & White Holsteins and Red & White Holsteins). If a small group of local volunteers are able to raise money like this for the exhibitors, why can’t World Dairy Expo with a full-time staff? If this were to happen at World Dairy Expo, cattle would be sold left and right – once again bringing value and marketability back to the industry!

Walking through the barns at Madison last year was depressing, to put it lightly, regarding the future of dairy farming and this niche of the industry. To put it bluntly, it was like a trip to the morgue. 

Very few cattle were being sold or even seriously looked at. Never before have I seen a group of people more down on our industry that is, for many, the reason they get out of bed in the morning. 

We all continue to come … so far … even though most of us really can’t afford to do so. Why? Because we are very passionate about this niche of the dairy industry and can’t take the thought of missing out. For many smaller sized dairy operations, this is farmer’s vacation. Unfortunately, a very expensive vacation is what it is becoming.

We used to offset costs by selling cattle, but that is no longer the case. Other than a medal and pat on the back, World Dairy Expo has devalued registered cattle. Large premiums could mean a revived market, a point to continuing to show up at World Dairy Expo, and maybe even life changing money for the small dairyman doing everything they can to survive in the industry.

It is really very simple. Start asking sponsors from alliance industries to contribute and show them exactly where their money will be applied. Make a promise to pass sponsorship onto the exhibitors who make World Dairy Expo more than a trade show – the most prestigious dairy event in the world. 

As the co-chairman of the Western Fall National Holstein Show, between my wife, my boss, and myself, with an admittedly last-minute sponsorship drive (three weeks prior to the show) we raised nearly $13,000 in extra prize money to go directly into exhibitor pockets! This was for a new event, located 700 miles from where we live and do business! I know the amount Word Dairy Expo could raise would be phenomenal and highly appreciated! 
Aside from the obvious industry sponsors who would donate, let’s think outside of the box. Maybe learn a lesson from the outstanding team at the All-American who does an incredible job with sponsorship as well. Where’s Carhartt? I can almost guarantee you, at one point or another during the week of World Dairy Expo, everyone on the grounds will wear something Carhartt. What about Coors Light? Crown Royal, McDonalds, Elmers Glue (Krazy Glue, we all use it), Yeti Products, Wrangler, Coleman Tents, Miss Me Jeans, Twisted X, etc. Put their logos everywhere – highlight them for giving back to the exhibitors – in the show ring, around the barns, in the hotels, and TV screens in between shows. Show them the advantage sponsoring this great event brings! 

Beyond the domestic dairy industry use of their products, we would be lying to ourselves if we said the only shopping international visitors do while in the U.S. is at the World Dairy Expo Trade Show. Tell clothing sponsors how many foreign visitors are on the grounds! 

I want nothing more than for World Dairy Expo to continue to be the meeting of the best cows for the best competition in the world. However, I am not too proud to recognize things need to change in order for this to continue. 

Give dairymen, of all sizes of operations, a little hope to move forward in the niche market that creates Expo. Help us revive the registered cattle market to what it once was. Do something to help bring new outside investors into the industry. 

I want nothing more than for the legends of the colored shavings to continue on for decades, but I am not confident the show will stay alive if things continue the way they are. It is too late for some in the industry already, but I respectfully ask you to please consider the actionable steps for the rest of us who are still hanging on, hoping for change before it is too late. 

Kindest regards,

Graisson D. Schmidt
Grai-Rose Cattle Co.
RuAnn Genetics Show Genetics & Boarding Services

So, What Happens Next?

At this point, it’s a moot point to argue whether World Dairy Expo 2020 should happen in any form.  Given the current pandemic there really is no chance it will happen in Dane County, and the Executive Board of WDE has decided that if it can’t happen at the Alliant Energy Center it’s not going to happen. 

However, just because World Dairy Expo is not going to happen and most likely most other shows, especially in the Eastern US and Canada, that does not mean shows are not going to happen.  The Western National Holstein Show in Richmond Utah is a go for September 3^rd and 4^th.  I have attended this usually Spring show for several years and the hospitality and level of competition held there is outstanding.    There is also going to be a show held in California that Graisson and others are telling me will be a great show as well.

The Bigger Question

It’s not how we can save World Dairy Expo, it’s how can we save the show scene. There is no question that attendance at cow shows has declined significantly and the number of exhibitors has become a more and more select group, especially at the highest levels.  We need to think bigger than just how to hold a show, we need to think about how we can host an event that will attract the attention of a larger audience.

For me, we need to look at the major sporting events like the National Football League’s Super Bowl.  These types of events draw a massive viewership from around the world, and it’s not just die-hard fans but it’s casual viewers as well.  How are they able to achieve this?  They put on a show, I mean, they make it interesting to watch.  The NFL has done such a good job making their TV product so good, there are many fans that prefer to stay home and watch the game on TV over even attending the show live.  With this widespread interest, the NFL has seen record revenues and the profits skyrocket.

The Dairy Industry’s Equivalent to the Super Bowl

If you are looking for an example of this in the industry, it has to be The Swiss Expo hosted in January each year.  This show puts on an event like none other.  Remember the Super Bowl, is more than just the two best teams in a Championship game.  It’s a whole production and event like none other.  While World Dairy Expo does unquestionably have the best cattle, it is not the best production in the world.  That honor goes to the Swiss Expo team.  They work tirelessly to always up the presentation level of their show.  They did this despite changing location this year because they had grown too large for the old amazing facility. Swiss Expo upped their game and took things to an even higher level. Jacques Rey and his team are not afraid to take risks. They are not afraid to try new things.  Sure, sometimes those things can receive mixed reviews, as did the decision to have attractive young ladies carrying the boxing style signs before the naming of grand champion. But the fact remains they take risks that generate interest.

While I totally understand the “tradition” that is the dairy show scene, I feel you can still honour tradition while evolving the industry.  Some great ideas for this are:

• Having play by play announcers during the live stream of the show
• Interview the winners after the classes to get the raw emotional responses
• Engage the fans during the show to make them feel part of the show
• Interview the judge after each Championship class
• Create fan favourite awards

While I understand the requests to increase prize money, there has to be something that will make the corporate sponsors want to put up the cash.  That comes down to guaranteeing the eyeballs of their target audience.  Unless you can show these companies that they can be seen by their prospects, they are not going to be motivated to shell out the cash. 

The Bullvine Bottom Line

This is certainly a time of great change in the world and in the dairy industry.  Nowhere is that more evident than the show scene.  We have the opportunity to not just extend a dying industry, but we have the opportunity to re-invent the industry so that it is greater than it ever was before.  That starts with taking this time to not just save a show, but to rethink what is a show and what enthusiasts actually want to see.  Until we do this, nothing is really going to change.  The show side of the dairy industry was in trouble before Covid-19 hit. The question now is “Covid-19 the nail in the coffin or the catalyst for change that revives the show industry”?

For those that are looking to get their cattle seen and the thrill of competition be sure to check out Coronashow 2020, the Bullvine’s Online Dairy Show, with a new extended deadline of July 31st. 

Have breed society members become too complacent? Have they lost hope? Do they even care about their own futures?

The Bullvine knows and understands that with the current global health crisis and the associated food supply disruptions that there is much on dairy breed society members’ minds about immediate survival and future business. 

The outlook for dairy cattle farmer-breeders is often negative. On the Milk House Group and on Facebook there are comments about how breeding companies (formerly called A.I. companies) are taking over from farmer-breeders by running their own breeding herds, by having their breeding lines proprietary to themselves and by producing their own genetic evaluations.

The Bullvine wonders how breeders feel about this because we see that breed society members are not asking more of their breed organizations. More to keep them in the breeding scene. More to help breeders generate revenue from the sale of breeding stock (breed societies once did that). More action to demonstrate a ‘go-to-it’ organization as members plan for the future of their farms. More focused on the future and not repeating the past.

We here at The Bullvine care about helping dairy cattle farmer-breeders to be successful … but … do breeders themselves care?

Is It Too Late for Breed Members and Breeds?

It should never be too late. However, nothing will change in breed societies, if breed members do not act collectively and demand results.

What Can Breed Members and Breed Societies Do?

Here is a partial list of things that breed members and breed societies could do to start down the road to a successful tomorrow:

BREED MEMBERS ACTION

Future Dairy Farming

• Take time to acquaint themselves with where dairy farming will be in their region in 5 years’ time. Dairy farms will, on average, be double their current size and have considerably more technology.
• Reach out to neighbors that milk cows but do not register to find out their future service and genetic needs.

Expectations of Director

• Elect only progressive dynamic breed society directors. Boards only need to meet virtually for 3-4 hours per month so that busy directors are not taken away from their farms for days at a time. Insist that boards of directors are doing accurate visioning, setting priorities, updating policies and programs, overseeing finances and virtually reporting to breed members.

Animal Data

• Lead by example and genomically test all their breeding animals. Then use the genomic information in all herd improvement and service purposes – genetics, nutrition and management.
• Promote maximum data capture from breed members entire herd (cows and heifers) and ensure that all animal data reaches the national data base so that it can be used for benchmarking, genetic evaluation, research and development purposes.

Breed Genes

• Be open to supporting ways of introducing new superior bovine genes into their breed. 

BREED SOCIETY ACTIONS

Breed Priorities

• Breed purity, pretty animals and protection of animal owners’ investment must take the back seat. The front seat will be value-added services including those that related to a) animal health, welfare, feed conversion, functionality and heifer performance; and b) financial details on both a daily and lifetime basis.
• Work with breed members, all dairy farmers and industry stakeholders to research and determine breed strengths, limitations and opportunities.

Work with Others

• Takedown the walls and align, merge or collaborate with DHI’s, breeding companies, herd software providers, herd device providers, genetic evaluation centres, genomic testing organizations, cooperative milk marketing organizations, animal research centers, extension education and youth development. The farmers own the data, not the breed societies or other services that capture animal data.
• Staff and data systems are costly items. Only one national dairy animal database is needed.

Breed Services

• Leave behind the verified, control and only official data source approach. The future will depend on serving the needs of breed members, milk producers and industry partners. This includes governments.
• Move all breed-related services for heifers and cows into the virtual information and service age.
• Expect that funding breed societies based on registrations, genomic testing and animal transfers not to be acceptable to dairy farmers. Breeds must address the need to work with industry partners on animal traceability services (the combination of animal id, location and movement) in order to guarantee products to consumers.

Animal Data

• Support that all animal-related information is publishable provided the data source is identified. Farmers will decide if any or all the animal information is useful to them.

Breed Operations

• Modernize the breed’s purposes, roles, organizational infrastructure and operations.

Breed Genes

• Takedown the barriers by expanding the gene composition of the breed.

The Bullvine Bottom Line

Dairy cattle breed societies are in the process of moving from being on life-support to becoming museums.

Without new value-added services, society members will do their voting with their chequebooks. Dairy farmers have been heard to say – “I no longer get value from registration, type classification and historic data files”. So, they will quietly stop registering, having the classifier visit and requesting performance pedigrees.

Is there an opportunity for breed societies to exist in the future? Yes … but only if they change. Performance efficiency, satisfying the consumer, viability and sustainability are today’s prime drivers of that change.

Now is the Moment of Truth. Breed societies have only two options … change or fold!

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“The Changes We Faced in 2019 Raised New Questions and New Answers!”

We’ve started into a New Year with all the anticipation that readers of The Bullvine bring to the dairy industry. At The Bullvine we enjoy this retrospective look at the top trends that you have brought to our attention.

To start off, we invite you to join us in using this opportunity to identify and discuss three trends that are becoming dairy industry truths:

1. The Dairy Industry Must Identify Friends and Enemies.
2. Sometimes We Are Our Own Worst Enemies!
3. Everyone Wants a Piece of the Dairy Farm!

#10 Frenemies at the Farm Gate

In 2019 we became even more familiar with news stories that opened with who we love to hate. Unfortunately, dairy farmers often felt that they had landed in that negative category. The very fact that we are producing a food product, means that we directly impact the personal health, family health and social lives of our customers. Sometimes our intentions and methods are questioned. The mistake on both sides happens when we reduce everything to a popularity contest. As dairy producers we want consumers to enjoy delicious healthy food. We need to establish trust or restore it, if it has been lost. If we can manage to be kind first and be right later, we can make good progress at turning frenemies at the farm gate into friends in the food aisle.

#9 Don’t Let Ageism Kill the Dairy Industry

Economics, politics and poor business decisions are the excuses we give when dairy dollars are going down the drain.  Assigning blame is the knee jerk reaction whenever dairy sustainability is challenged. We need to ask the tough second questions.  What is at the root of a dairy industry that faces the onslaught of multiple challenges. Unfortunately, with all our knowledge, data and assessment processes, we are turning a blind eye to the biggest asset that we have available to us. It only makes sense that to survive into the future, we need leaders, managers and owners to take on those roles with conviction. A future industry must have people. Without a doubt, those people are the next generation of young dairy entrepreneurs. The take home message is that we can’t have a future dairy industry, without the input of young dairy people. 

#8 Everybody’s Kicking the Milk Bucket

Sometimes being in the spotlight isn’t rewarding or glamorous.  When the eyes of consumers become more critical than supportive, it throws into question generations of pride in the dairy industry. From the working level as seen by the the farmer managing machines, milking cows and raising calves, those on the front lines that dairy farming isn’t as simple as it looks from a drive-by viewing. It is easy to find fault.  The facts show that it is hard to provide food. They also show that it is being done successfully. Today Canadian farmers feed 120 and supply products to 150 other countries. Farmers in the United States feed 155. Food production has big needs.  We need to recognize the challenges and successes.  Recognition must start by moving beyond past measurements and romanticized visions of the family farm. Will consumers ever understand the enormity of that problem or will they continue to turn their support toward sensational headlines and away from the food producers? 

Having identified some of the issues which are attacking the dairy industry, those who remain must take a serious look at where they fit in.  In 2019 this raised more questions.

            Is it time to quit?

            Is it time for more women in leadership?

            Is it time to use robots?           

#7 Is It Time to Quit Dairy Farming?

Our seventh Editor’s Choice in our year of facing the tough questions is “Is it time to quit dairy farming”.  Although it may seem pointless to make endless lists of questions, failing to answer them means just that … failing. You don’t have to answer questions.  The flip side of that decision is that you also don’t have to stay in business. Either way, taking action is the answer.  We can be justifiably proud of our dairy history even as we recognize that the way forward will always hold new issues, challenges and opportunities. We must take big risks if we would reap bigger rewards. The time has come to start something new, with people who will stop at nothing to achieve it. That is the business of dairy farming.

#6 Are Dairy Boards Closed to Women?

There are many things in the world of business that don’t transfer smoothly when you try making them work in the business of dairying.   One of those areas is women in the Board Room.  In areas outside of agriculture the commitment to woman in the workplace has seen more dramatic changes. “Since 2015, commitment to gender diversity has risen significantly.” For more information, see womenintheworkplace.com. Closer to home, when we look at the dairy industry, we applaud the women who step into managing the family farm but the question remains, “Why are there so few women in the boardroom?” Can we answer honestly?   

#5 Robots are Ready

Everyone chimes in on what size farms should be. Sometimes it is a contentious issue.  Having even a distant connection to the farm, tends to make us want the small, gentle and familiar ways to remain. But that is unrealistic. Evolving with the times has always been part of dairy farming history. Today technology is in our cars, our schools and our churches.  Readers of The Bullvine have made technology part of their every day life. Using economies of scale, large dairy farms are turning to robots. Even if you don’t milk five hundred cows, there are ways that robotics can support your place in the dairy industry. The future means adapting to change.

At The Bullvine we are constantly put in a position of being able to witness the clever, creative and even courageous ways that the dairy industry proactively meets the challenge of changing.

            Genetic Change Dairy Sire Selection

            Cooperative Change: Align, Merge or Die

            Change One Thing: Change Cow Structure

            Change the Ideal Cow

#4 Does Your Sire Selection Need an Overhaul?

Ninety percent of the genetic progress that can be made in a herd comes from the sires used. Just as there are no perfect sires, there is no perfect index that will place the correct emphasis on functions, fertility and health for an individual farm’s breeding program. Progressive breeders need to determine where their herd needs improvement for traits beyond production and type. Changing sires isn’t like changing tires.  Profitability and longevity require a prioritized overhaul that looks at customizing the priorities used to make sire selection decisions.

#3 ATTENTION: Dairy Farmer Cooperatives – Align, Merge or Die!

Decision making and prioritizing are not restricted to dairy owners and managers only.  Everyone drawing from the financial pot of a dairy farm needs to accept responsibility and accountability for the long term sustainability of that dairy herd. Is your cooperative ahead of the challenges or falling behind? Private companies will take on whatever services cooperative ignore. Dairy farmers need to stop being silent.  They must demand dynamic progressive service by their leaders.

#2 Ideal Rump Structure – Does It Really Matter?

Current Holstein breed ideals and standards for rump structure and the emphasis placed on rumps in the type classification programs are only of quite limited value for most herds. Outside rump appearance bears little value in predicting calving ease, longevity and fertility. Conformation evaluations need to include the functioning of the body part and not simply the appearance. Rumps could be a good place for breeds to start in revamping their type classification programs in order to remain relevant to tomorrow dairy farmers’ needs.

#1 Cows of the Future Will Look Very Different

And so our looking back must inevitably lead to where we should be going in the future. The good old days provide stories but a sustainable dairy herd must be profitable. Have you recently heard a dairy cattle breeder speak or write about how cows used to last until they were ten years old and that today cows are one lactation wonders? Should Bullvine readers accept this perception as fact?  For sure yesterday’s cows got us here… Definitely, tomorrow’s cows will be different. In the future cows will function trouble free for many years in large groups on automated farms. They will live in a multitude of environments and will need to be able to produce a high volume of milk solids. They will efficiently covert non-human food to milk. And genetic selection will turn on net returns over a lifetime and how body parts function most effectively. Will your herd find its place in the future?

The Bullvine Bottom Line

No one wants to look back and wonder if they could have done better. There are no sure things or easy answers.  It all depends on you and whether you will take action or not. Here at The Bullvine we are committed to providing information, support and encouragement for each one of you.  Keep on changing, evolving and asking for the best information available so that you can make decisions that make a difference.  Best wishes for an active and reward 2020 and beyond.

There is a growing urban-rural divide. Somehow being a dairy farmer —in the public eye — is much harder than we thought.  From the public side, the reported news, alleged abuse and videos are the information sources that are galvanizing activists and inciting angry mobs.

THERE IS A NEW URBAN PASTIME- It’s called, ‘Finding Fault with Farmers’
THERE IS A NEW RURAL PASTIME-  It’s called, ‘Finding Fault with the Consumer.’

Did you ever notice how everyone has a family roots story about their loved farming grandparents from long ago?  But somehow today having smelly noisy animals next door and equipment running while you are enjoying sitting outside in your yard … is annoying.

Did you ever notice what saints farmers are when they are hauling something for the school, or church or sports team …but, as a group, those same appreciative people feel farmers are trying to rip them off with their farm practices – pesticides — and rising prices in the grocery aisle?

Every one of us is a saint in isolation. However, when our particular group, urban or rural, gets targeted in the news, that’s when our real weaknesses, flaws and shortcomings are exposed. Of course, we in agriculture have no reason to find fault with those who consume the food we produce. Because if we did, we would by guilty of the pot calling the kettle black.  Blanket assertions that all consumers are misinformed is offensive too.  Both sides share responsibility and accountability for actions taken.

THE COLLISION COURSE BETWEEN
GROCERY AISLE CONFIDENCE and NEGATIVE PRODUCER PUBLICITY

When we look at the day to day exchange between dairy producers and dairy consumers, we seem to be offering fresh milk, cheese, butter and dairy products to a more and more alarmed consumer. The days are gone when people were more hands-on in their own food preparation and trusted those who were in the business of growing the products they needed.  Consumers back then recognized that no one farm could do it all. 

Today, from the business side of dairying, it is easy to resort to a broad scale negative branding of all consumers.  The condescending observation that “Consumers don’t produce anything but criticism.” ignores the positive impact resulting from push back from the consumer. These advancements include banned tail docking, new dehorning protocols and strict regulation of antibiotics and change for the better that have happened in part because of pressure from activists and/or consumer demand.

BULLIES, VICTIMS and THOSE WE LOVE TO HATE

Shocking daily headlines bombard the consumer with a growing list of offences from food waste, to hunger and include video evidence of inhumane livestock conditions. As a result, farmers are compiling a growing list of offences committed against them. These now include verbal harassment, trespassing, intimidation and even death threats.

Does spending money automatically give the non-producing consumer the right to criticize producers? Certainly!  However, from the rural side of the fence, constructive criticism appears to be turning into bullying power.

“CAN YOU BELIEVE IT? “

It is easy to become cynical and decide that the consumer’s opinion of farmers is irrevocably damaged. “People don’t believe what farmers tell them.” because “farmers benefit from doing it wrong!” Consumers always seem to believe what is shown to them on video news, especially when it declares that agriculture has been caught in the act. It is easier to believe news even when it comes from what a friend of a friend reports as real, then to let their own reasoning ask the second question, “What is the big picture here?  What is at the root of the problem? Who stands to gain from this situation?”  

On the positive side, real conversations and opportunities for actual on-farm experiences are helping consumers make sense of the science of food production.  Will this do anything to dispel the urban legends about farming that are so easily recited?

For example, mention methane and somebody will inform you that cows are the problem.  In fact, when it comes to livestock, cows are the primary methane offenders. Each animal releases 30 to 50 gallons a day on average.  But cows are not the main offenders in methane production.  Most methane emissions come, directly or indirectly from humans.

1. Decay in landfills.
2. From plastic bags that when heated by sunlight or soaked in seawater emit methane.
3. Leakage from the oil and gas industry (1/3 of all methane emissions).

WHAT YOU DON’T KNOW CAN HURT YOU

When I was growing up, there was a common proverb, “What you don’t know won’t hurt you.”. The idea is that by remaining ignorant or uninformed about something, it allows you not to have the sense of responsibility to worry or think about it. 

Imagine overhearing this conversation; “How much did your dairy lose last month? Or “Did your milk processor raise their prices this month?” Or “Is producing milk harmful to animals or people?” What about “Can consumers afford to drink milk?”  “Are the stories about animal abuse real or faked?”  If the answers are always a version of “Don’t even ask – what you don’t know won’t hurt you!”, then it is time to move beyond being uninformed.  Whether it is in the grocery aisle or the milking parlor, what you don’t know can and will hurt you!

FAIR OAKS FARMS … IS IT FAIR?

There are those who feel strongly that dairy publications should refuse to produce, share or report the negative news such as the horrendous video shared on social media and alleging that animal abuse was carried out at Fair Oaks Farm in Indiana. The reasoning is that news reports such as this are so extreme and incendiary that they destroy any hope for maintaining the credibility of dairy food producers. Having said that, I believe anyone contributing to cruelty – animal or human –should be prosecuted. When does seeking justice cross the line to seeking vengeance?

“UNDERCOVER or UNDERHANDED”

Because these “groundbreaking investigations” by such groups as Animal Recovery Mission (ARM) are only shared on social media, how do they represent justice? Is the ending of abuse to animals really the goal?  The headlines shout of farm owner deception driven by profit-seeking.  Who profits when sensational videos convince consumers to give up animal products?

BITING THE HANDS THAT FEED US

Reality says that we need dairy producers to produce and consumers to consume. Jumping on the bandwagon of criticism isn’t working for anybody. On the one side, there is the urban bus rolling by the fields and passengers pronouncing indignantly against what they can only partially see.  From field level, the farmer managing machines, milking cows and raising calves knows that it isn’t as simple as it looks from a drive-by viewing.

It is easy to find fault.  It is hard to provide food. Today Canadian farmers feed 120 and supply products to 150 other countries.  US farmers feed 155. Food production has big needs.  Food production cannot be met using past measurements and romanticized visions of family farms. Will consumers ever understand the enormity of that problem, or will they continue to turn their support toward sensational headlines and away from the food producers?

“ LET’S GET RID OF THE FARMER”

We pay lip service to the idea of dialogue. If we, as farmers, don’t allow consumer dialogue are we guilty of assuming that all our current practices are above reproach and need no alteration? This is an unrealistic conclusion, no matter what business you are in. There is always room for improvement. This leads us to the question, “If consumers don’t trust farmers who will they trust to provide them with food?”

Is food provision the only problem farming causes?

Having raised that question around the family table the other day, a non-farming relative asked, “How much carbon does a farm return to the environment? Shouldn’t farmers get a carbon rebate, if the rest of us are paying a carbon tax?  Another time, a frustrated farmer at a social event stopped a conversation cold with the observation, “If we can’t do anything right, why have farmers at all?” We need conversations.  We need answers.   We need farmers.

THE DAIRY “RUT” MEANS RESPECT, UNDERSTANDING AND TRUST

It is often hard for those digging themselves into a rut to dig themselves out. First, we have to recognize the fruitlessness of some of our actions. What is the point in resorting to what is negative, when there is no balancing appreciation for the ultimate goal, which is to produce healthy food? Both sides can agree on that.

Healthy food production needs an inspection of soil, crops, water, pests, waste management, harvest and storage methods, energy, labor and sales supervision.  Oversight by governments, federal and local, needs to be relevant, responsible and accountable.  Having said that, we cannot legislate our way to a healthier greener food system. 

THE BULLVINE BOTTOM LINE

Farmers and consumers need to recognize their need for one another.  Open communication is not about embarrassing each other.  It is about empowerment. Of both sides.

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“Dairy changed in 2018! How did we deal with it?”

Happy New Year!  Traditionally The Bullvine enjoys an annual ritual of reviewing and sharing the Top Editor’s Choice articles.  It won’t be news to any dairy folks, that 2018 was unique.

Of course, the dialogue with readers of The Bullvine continues to be a highlight of our dairy activities.  However, 2018 stands out more for its difficulties, dangers and damages than for it’s delights. This is a watershed year.  Things aren’t going to get better.  We can’t keep doing the same thing and expecting a different outcome. That is the definition of insanity.  We will always celebrate this industry we are passionate about, but 2018 has taught us that now is the time to start DEALING with CHANGE. Thus our New Year’s Day pick of the TOP 10. Hope you enjoy this review.  Let’s discover what’s not working? What is working? What’s missing? What’s emerging.  We hope you will take a look to see if you are changing with the industry.

#10 Dairy Breeders – Stop the Insanity

Looking at 2018 let’s start with how we market ourselves?  Have we adapted to new sources? Or are we doing the same old things, while expecting different results?  Whose hands are dipping into dairy breeder’s profits. There are too many forks in the pie. It’s time to admit that there isn’t any money to waste being ineffective. Print is expensive inflexible, tough to track the effectiveness of and doesn’t attract breeders under 40. Marketers must adapt to change.  There are more dairy breeders on Facebook than read all the dairy print publications combines. Go where the market is going! If we’re going to make a difference, we have to start being the difference!

#9 NAFTA Trade Talks: Whose Glass Is Half Full?  Whose is Half Empty?

Another place where 2018 presented a large dose of reality came with the honest facts regarding the consumption of dairy products. While it would be more comfortable to consider only those things that happen to our product before it leaves the farm, reality says that we not only have to provide what the consumer wants but we need to consider the picture in our states and provinces and even beyond our borders. We all rally for our own side and our particular dairy interests.  But as one analyst said, “It’s fiendishly complicated.” When the final negotiations go into action, who will be toasting dairy success?  Who will be toast?

#8 Milk Battles: The Red, White and Blues Continues and Dairy Farmers’ Message to Donald Trump

Looking back at 2018, the dairy industry was never very far from making political headlines. That may be a good result if you are newspapers, magazines or political activists but dairy breeders and the dairy industry need to make profits.  Nobody wins if the dairy industry closes up shop. “Over production is the biggest threat to the dairy industry.” This isn’t fake news or a dramatic sound bite. “The current overproduction is a race to the bottom.” No business survives if it irresponsibly produces more than the market is prepared to consume. Success for US and Canadian dairy producers will come when progressive, dynamic producers support and lead the necessary changes to have milk supply match the demand. Producer-leaders will need to be visionary and able to bring groups with diverse positions to a mutual benefit.” We need to change our strategy before the consumer changes to the competition.

#7 STOP Limiting Dairy Progress- START Looking After Heifer Data

“Somewhere back in time the dairy farming industry decided that cows and their information was important but that dairy heifers were not important.” Extensive data for all dairy heifer traits and characteristics are needed from conception all the way to herd removal. The average female spends sixty months in a herd.  Data for twenty months or 33% of an animal’s lifetime, is being ignored. This can’t help but have an effect on animal longevity and productivity, but also on dairy profitability and longevity. Change is going to happen no matter how much we fight, protest or procrastinate but it’s our own fault if we choose to ignore decision making information.

#6 Dairy Cattle Genetics: Are We Breeding Cows for the Correct Environment?

Are today’s dairy genetics suited for heat, new bugs and grazing?  Eventually the decision will come down to economics.  Where can cows be expected to produce milk the most efficiently and the most economically?  What is the long-term viability of competing with climate change, land use and exponentially growing populations of people, bugs and diseases?  We cannot keep postponing the development of genetics that produce cows that can be productive on grazing systems and live in warmer and warmer climates. The time for effective breeding in the right location is now.

#5 The Future Value of Genomic Testing

Before the days of the information explosion through digital access, it may have seemed that there was time to think about trends and changes before they needed a “yes” or “no” answer on your particular dairy operation.  Those times are gone.  If you are still postponing decisions in 2019, your next planning session will be an exit strategy. In this article, The Bullvine looked at both sides of the decision to choose or reject Genomic Testing. If you plan to be here, genomic testing needs to be viewed as an investment rather than a cost.

#4 Dairy Love: Long-Term Plans or One Night Stands?

The Bullvine takes our role as information providers very seriously. We recognize that everyone has different breeding strategies, so we try to make the research and data accessible and actionable for our readers. We can’t be so focused on this particular moment in time that we don’t prepare for the future that is coming headlong down each dairy farm lane. This article draws on the depth of experience of Jack Britt, PhD, Professor and Associate Dean Emeritus from North Carolina State University. His vision is bold. “Dairy farmers in 2066 will meet the world’s need for essential nutrients by adopting technologies and practices that provide improved cow health and longevity, profitable dairy farms, and sustainable agriculture” says Britt.  Furthermore, “larger dairy farms will continue to make greater use of automation to reduce costs.  Improvements in genetic selection will lead to dairy cattle lines that re healthier, produce milk more efficiently, and are more disease and heat-resistant.” New market demands can’t be postponed.  Real world challenges mean real time changes in the way we manage.

The Top Three Editor’s Choices of 2018!

As you can see, questions kept coming at the dairy industry in 2018.  The most asked questions about responsibility, new consumer choices and new methods, inspired our 2018 selection of the top three editor’s choice articles.

#3 Bottom Line: Who is Responsible for this Mess?

We have often written about and criticized the blame game.  Sometimes it’s big government. Sometimes it’s big business.  Sometimes it’s big consumers and their influence on the industry.  In this article, we brought accepting responsibility right back to each dairy farm.  We faced up to the fact that successful dairies don’t make excuses, they make changes.  Furthermore, motivation starts at the top and it needs to be positively shared on both good days and bad.  Too often responsibility can become one side versus the other.  Whether you are management or staff, it is essential to recognize that there is nothing to be gained by falling into a pattern of blame and shame.  When everyone learns how to accept responsibility and is willing to be held accountable, the operation has found the two building blocks that are the foundation of a successful dairy.

#2 Should Farms Be Shipping 4.5% Fat Milk?

And so we come to the top two Editor’s Choice picks.  They aren’t about successes.  They aren’t about wins at shows or international trade deals.  They both come right down to day to day decision making.  Number two tells us that the future isn’t built on what if’s and pie-in-the-sky We must deal with changed consumers’ choices and a changing global marketplace. Producers need to think about the proportions of components in the milk they ship off-farm. “Forward-looking breeders will need to use sires that give high % fat improvement, minimal % protein improvement”.  In this often read and discussed article, charts and bull lists wrestle with the reality of a do-it-sooner-not-later breeding problem.

#1 Why is Inbreeding a Good Thing?

And so we come full circle. If we are going to “Stop the Insanity”, we need to be ready to change.  The changes we make need to be significant ones.  We took your feedback and input and looked at ways to implement breakthrough new approaches. This article challenged everyone. “Even though our industry has traditionally thought of inbreeding in negative terms – there are positives in using inbreeding to fix the desired genes in our dairy cattle. Inbreeding is a good thing if it is actively used as a tool “to eliminate the undesired gene and have only the desired gene in our cattle.”  If we are to survive into the future, this type of breeding change must go beyond a someday hoped for improvement to today’s necessity

The Bullvine Bottom Line – You are the Difference!

The very nature of working passionately in a 24/7 industry means that there will always be controversy, challenges and concerns. The silver lining for us at The Bullvine is that once again in 2018 our readers continued to debate with us and with each other…and then they implemented actions that will move, not just their own farms, but the entire dairy industry forward!  

We are so proud of you for facing each rising crisis and finding ways to turn them into an opportunity! The Bullvine wishes you and yours all the best in 2019. You don’t just make a difference … you are the difference!

“New insights.  Best practices. Getting Ready for the Future!”

As 2017 draws to a close, we at The Bullvine enjoy the opportunity to put together an Editor’s Choice List. Throughout the year we are able to delve into all aspects of the dairy industry to find articles that will serve the goals of our readers. This year we are choosing seven articles that we think were the most informative and essential to our readers in the dairy community.  We hope you will take a look to see if any of your favorites made the list.

Let’s get this countdown started.

#7 Use of Activity Monitoring for Identification of Dairy Cows with Health Disorders

Because this is a relatively short list, it was obvious to start with articles that relate to the industry’s primary producer – the cow.  The Bullvine always encourages dairy breeders to look at the dairy cow from new perspectives.  This popular webinar-video gives dairy breeders the opportunity to benefit from change-making information. The analysis of rumination and activity monitoring as a means to identify health issues delivered a pro-active point of view and provided breeders with valuable insight and information in taking every opportunity to improve their profit margins.

#6 Are You Breeding for the Correct Conformation to Produce the Greatest Lifetime Profit?

Here at The Bullvine we are in the privileged position of being able to take part in ongoing discussions of the problems and issues facing the dairy industry. We receive questions from our readers and sometime we are in the position of posing questions that we think our readers should consider.  Such is the case with our sixth place Editor’s Choice.

This article displays ideal cow models from Canada and USA and discusses the relationships between body parts and longevity. Three well-respected commercial dairy breeders explain what they see as classification standards that need to be applied in the future.

#5 SHOWMANSHIP JUDGING VIDEO – Your Guide to Judging Dairy Showmanship

The Editor’s Choice for 2017 continues to branch out beyond the written word.  Videos, live interviews and webinars have become very popular with industry followers who many not have time to attend events and seminars or spend time reading multiple articles at a time. This showmanship video provides in-depth and valuable training children, judges and others who connect with the show ring.  This is a one-stop opportunity to learn from the live discussion and actual footage of what to look for.  The judge talks about what is happening and what he’s looking for.  He explains his thought processes. Entering the Ring. Stop and Start.  Technical analysis and Pulling into line.

#4 GENETIC EVALUATION REVIEWS: Timely and Informative Analysis

Proof release articles published by The Bullvine are the best ones to read If you’re looking to be part of dairy genetic advancements. Successful dairy breeders understand the importance of keeping in touch with the way ever-advancing genetics is affecting production and profitability.  The Bullvine evaluation review articles are published to coincide in a timely way with Proof Releases in April, August and December. The Bullvine cover everything you need to know with the right amount of detail to make it comprehensible without being overwhelming.  The carefully considered analysis offers actionable insights and what to watch for with each bull that is being discussed.  The Bullvine Genetic Evaluation Reviews are a go-to for breeders looking to deepen their knowledge and find ways to integrate top genetics into their own breeding programs. Here is a one stop year end listing for you to review with the improved clarity provided by passage of time.  Be sure to check out sire proof central for all the timely and imofrative analysis.

#3 10 Ways to Cope with the Stress of Dairy Farming

At first glance this article on coping with stress may seem to be an over-simplified listing but the real value lies in the fact that the insights and suggestions were provided by members of The Milkhouse. With ten actual examples the contributors encourage keeping friends close, regularly looking for and expressing gratitude and finding ways to channel anxiety. This articles recognizes that nothing goes forward if stress gains the upper hand.  As dairy farm families face the emotional and financial stress of modern dairy farming, it is important to find positive ways to deal with the grim realities of the situation.  It can’t be denied that some think about ending it all.  Doing nothing can also be fatal to the business. Coping can start with these ten tested and shared methods.

#2 Epigenetics will be a Driver for Future Successful Dairying

The Bullvine always works with the goal of providing real value for our readers.  Epigenetics, robotic milking and advancements in health and nutrition have all sparked reader interest in 2017.  This article on epigenetics is an insightful and clearly explained discussion of the science behind epigenetics and what it will mean for the dairy industry.  Articles like this one don’t only discuss what is current but they provide a forecast for several years ahead. 

#1 Pat “Cowboy” Conroy – Shooting Straight and Straight Shooting

An easy choice for us to place in the number one position are those that provide insights. The industry is focused on cows but people make the difference. Readers of The Bullvine look forward to gaining valuable knowledge from professionals such as Pat Conroy – world respected Judge from Indiana USA.  This article was authored by Australian Dianna Malcolm for her publication Crazy Cow. Readers enjoyed the open sharing by Judge Conroy regarding his thoughts, opinions and concerns about the future of the dairy show ring.

The Bullvine Bottom Line

At The Bullvine we take pride in our work and enjoy discussing all of the different topics that shape the dairy industry.  Thanks for joining us in looking at our top seven choices from 2017.  We look forward to continuing to make connections with you in the coming year. All the best to you and yours as we do our best to ensure that you find it all at The Bullvine in 2018.

Let’s face it if you are like most of us, finding time to get that something special for the dairy farmer in your life can seem almost impossible.  That is why we have assembled these 17 items for you to consider for the special farmer in your life.

1. Artwork from the dairy industries hottest new artist
   Some might say that artist Andrea Jorgensen, of Webberville Michigan, is an overnight success. You might agree, especially after hearing her say, “I didn’t start painting until the fall of 2015.” Since that time her paintings are drawing considerable attention and have given her the opportunity to build a career from commissioned pieces. The Bullvine recently had the privilege of interviewing Andrea and finding out about the evolving story behind her art.
2. A Special Lady from Steel Cow
   Although she is neither a dairy breeder nor a show ring competitor, artist Valerie Miller of Steel Cow is, nevertheless, completely hands-on in her relationship with cows. This passionate painter not only paints her girls larger than life but she also aligns their bovine characteristics with dear family members and friends.  These paintings are admired by all and make a great Christmas gift for the dairy breeder on your list.  Steel Cow’s Valerie Miller: Larger Than Life With Her Cow Girls
3. A Great Pair of Work Boots
   Never underestimate the power of a pair of comfortable, warm work boots. When mucking around chasing that fresh heifer, who just doesn’t want to go into the robotic milker, nothing beats a pair of great work boots
4. Holstein History books by Edward Young Morwick
   Anyone who likes history, even in the slightest, will greatly appreciate either the US history (The Holstein History) or the Canadian History (The Chosen Breed) by Edward. New this year E.Y. Morwick’s Livestock Record as Norman Nobholz says “Without a doubt the finest book I have ever read (I have not read the Bible and I know I should). We had a chance to interview Edward – Edward Young Morwick – Country Roads to Law Office and you get a true sense of his passion and quick wit and they also come shining through in his books.  Be sure to get your copies of amazing compilation of Holstein history in these books.
5. Prints by Bonnie Mohr
   For a long time, Bonnie Mohr has been the industry standard for great dairy Like many, our family has had the opportunity to appreciate Bonnie’s great work.  My wife has given me a Bonnie Mohr print every year on our anniversary.  That is why when we had the opportunity to interview Bonnie – Bonnie Mohr – Science and Art Together Creates a Holstein Love Story-; it was an honor for us.  Be sure to check out her website for more extraordinary fine art from rural America.
6. A Show-Cation
   This could be the Christmas to take relief milking to another level. How about giving the Tanbark enthusiast on your list a vacation, or as we like to call it – a Show-Cation to World Dairy Expo or The Royal? Better yet, maybe you can send them to IDW in Australia or the European Championship show in France. Check out our favorite showcations.
7. Paintings by Gary Sauder
   Since the first time I saw Gary’s work on Facebook, I was amazed by the super-realism of his paintings.  His passion and understanding of what great dairy animals look like comes through in each and every one.  We had the chance to interview Gary in our feature article – GARY SAUDER: The Muse in His Studio. To order some of Gary’s fine artwork visit Cow Art and More.
8. 2017 World Dairy Expo and 2017 Royal Winter Fair Holstein Show Photo Books
   Due to their extreme popularity over the past four years, we brought back the photo books for 2017. These 80 page 10”x 8” coffee table books each contain over 150 hi-resolution photos. You can relive all the action and excitement of the 2017 World Dairy Expo Holstein Show and The Royal Winter Fair 2017 Holstein Show with these one-of-a-kind photo books.  Check out these photo books here.
9. Coupons for relief milking
   It may seem silly to some, but dairy farming is a 365 day per year job, and sometimes they just need time to step away for dinner with their partner. Coupons for 2 or 3 milkings might just be the gift they never forget and greatly appreciate.
10. The Dairy Queen: A History of the Jersey Breed Worldwide
    This 300-page book is a great Christmas present for anyone interested in the Jersey breed.  It chronicles the origins and development of the Jersey breed through detailed text and photos.  Be sure to check out our interview “THE DAIRY QUEEN” HAS ALL THE ANSWERS! with Co-Author Derrick Frigot.  He tells how this book came to be and what makes it so unique.  Supplies are limited, so be sure to check out their Facebook page and order your copy for the Jersey breeder in your life.
11. Prints by Emma Caldwell
    Probably one of the most talented young artists I have ever come across, Emma Caldwell is well on her way to becoming a worldwide household name.  Although she is just starting out in her career, she has already done some amazing paintings of Hailey, Smurf, and Francesca.  Check out our feature interview with Emma, Emma Caldwell’s Art Stirs Mind and Heart, as well as her many great prints available from her web shop.
12. Millionaires in the Cornfield: The Glory Days of the National Dairy Cattle Congress by Norman Nabholz.
    For me, Norm is probably one of the greatest cattle minds of the past 50 years. It only takes a few moments of chatting with Norm to recognize his passion for this business we all love.  His book is easy to pick up but hard to put down.  Not only does it recount the achievements of legendary breeders and showmen with words and countless pictures, the background information and this behind-the-scenes look are most entertaining and engaging.  The Bullvine had a chance to sit down and interview this multi-talented man in our feature article – HALTER, PEN and GAVEL.  That’s Just the Norm.
13. A New Smartphone
    If there is one thing we have learned since starting The Bullvine, it is that Dairy Farmers love to check out the latest news on their smartphones. More than half our web traffic comes from a mobile device.  So, make life easier for the dairy farmer on your list and get them that smartphone that makes reading the latest news on The Bullvine, or gossip on Facebook that much easier.  While you’re at it, be sure to join the world’s largest community of dairy breeder discussion,The Milkhouse.  There are over 10,000 members, and 40-60 posts and comments every day about all the issues that face Dairy Producers from around the world.
14. Legends of the Tanbark Trail by Tim Baumgartner
    Dairy cattle have been on exhibit for nearly 200 years and taking home the coveted title of National Grand Champion has always been a compelling force. Tracing the first 100 years of U.S. national dairy cattle shows, Legends of the Tanbark Trail is a remarkable account of the people, the places, and the magnificent and unparalleled animals that have graced the show ring throughout its history. Be sure to get your show enthusiast their copy of this special
15. Facebook Page for Their Farm
    Instead of wasting hundreds of dollars on a web page that no one will ever read, give the dairy breeder in your life a Facebook page that will reach the world. The best part about it? It’s free!  That’s correct; it will cost you nothing.  All you need to do is download this simple guide,The Dairy Breeders Guide to Facebook and you will be well on the way to helping the dairy breeder in your life market to the world.
16. Get the gift of maximum genetic progress
    Why not give the dairy breeder on your list some embryos from their favorite cow or even a gift card for semen for that young sire they have always wanted? Check out our mating recommendations section for some ideas, or Sire Proof Central to find that needle in a haystack sire that will change your breeding program.
17. A Subscription to The Bullvine
    For those that are tight on budget, go for a FREE subscription to the largest dairy breeder publication in the world. Filled with daily news items and feature articles, this subscription is the gift that keeps on giving year-round.