Archive for dairy genetics

The Robot Truth: 86% Satisfaction, 28% Profitability – Who’s Really Winning?

When satisfaction rates soar but profitability plummets, the dairy industry’s automation revolution reveals uncomfortable truths about who really wins

The Robot Paradox reveals dairy farming’s uncomfortable truth: while 86% of farmers recommend robots to others, only 28% achieve the production gains needed for clear profitability. This 58-point gap exposes how quality-of-life improvements mask economic challenges

You know, that 4 a.m. alarm clock is becoming a thing of the past on more and more dairy farms. I’ve been tracking this transformation pretty closely, and what’s fascinating is where we’re at in 2025—the robotic milking market has grown to about $3.39 billion globally according to Future Market Insights, with projections suggesting we’ll hit $19.5 billion by 2035.

Big numbers, right? But here’s what’s interesting…

When you dig beneath all those impressive adoption statistics, there’s a more complicated story that I think every farmer considering robots really needs to hear. The University of Calgary followed 217 Canadian dairy producers through their robotic transitions—published the whole thing in the Journal of Dairy Science back in 2018—and what they found, combined with research from around the world, reveals some surprising patterns.

So yes, 86% of farmers who’ve installed robots would recommend them to others. That’s genuine satisfaction. But here’s the interesting part: only about 28% are actually achieving the production increases needed for clear profitability, based on the University of Minnesota’s economic modeling this year.

That gap? Well, it tells you something important about what’s really happening out there.

Why Farmers Love Robots Even When the Numbers Don’t Always Work

You probably know someone who’s installed robots and can’t stop talking about how it’s changed their life. A fifth-generation Prince Edward Island farmer told me recently, “I haven’t missed one of my kids’ events since we installed the robots.” And honestly, I hear this all the time.

This quality-of-life transformation—it’s real, and it explains why satisfaction rates stay high even when the economics get challenging.

Looking more closely at that Calgary data, some interesting patterns emerge. About 58% of farms report increased milk production, which sounds good. But these range from tiny 2-pound gains all the way up to exceptional 10-pound improvements. Meanwhile, 34% maintain exactly the same production levels despite dropping serious money on robots. And here’s what really stands out—18% actually see production go down. Makes profitability pretty much impossible when that happens.

Production Reality exposes the hidden complexity: while 58% of farms see production increases, most gain only 2-3 lbs/day when 5+ lbs is required for profitability. Meanwhile, 34% see no change and 18% actually lose production—making robots profitable for just 28% of adopters

As Trevor DeVries from University of Guelph recently explained, “What producers are discovering is that robotic milking success depends on having the right combination of factors. The technology changes the nature and flexibility of labor rather than simply reducing hours.”

The Scale Trap defies conventional wisdom: small farms see 355% profit increases while medium-sized operations (61-120 cows) lose money with robots. This “missing middle” represents 40-50% of North American dairies—too large for simplicity benefits, too small for economies of scale

When More Milk Doesn’t Mean More Money

A Kansas dairy farmer shared something with me that really stuck: “We tried to save money by retrofitting our existing barn—big mistake. Cow traffic issues cost us at least 10 pounds of milk per cow until we finally redesigned the entire layout a year later. Do it right the first time.”

His experience aligns with research from multiple countries. Yes, 58% of farms report some production increases according to that Calgary study. But this year, the Minnesota Extension discovered that you need gains of at least 5 pounds per day to overcome the technology’s cost structure.

Most farms are getting just 2-3 pound increases? They’re stuck in what researchers call the “marginal profitability zone”—where success depends on milk prices staying strong and everything else going perfectly.

The Numbers That Matter

The Minnesota team uncovered specific thresholds that determine success, and honestly, these are sobering:

If your production increases just 2 pounds per day, robots need to last longer than 10 years to be more profitable than your old parlor. If production stays flat—and remember, that’s a third of farms—you’re looking at robots needing 13 to 17 years just to break even. And if production actually decreases? Well, robots are never going to be as profitable as what you had before.

Now, the financial reality gets even tougher when farmers discover that operational costs are running 300 to 400% higher than dealers projected. Teagasc in Ireland documented electricity costs that were nearly three times higher than those of conventional systems back in 2011. New Zealand farmers have told researchers their electricity bills doubled after installation. One farmer showed me maintenance invoices that hit six figures in the first year—the dealer told him to expect five to nine thousand.

The Scale Problem Nobody Expected

Turkish researchers published something in 2020 that really challenges what we’ve assumed about farm modernization. They looked at robot economics across different herd sizes, and what they found… well, it surprised me.

The Scale Trap defies conventional wisdom: small farms see 355% profit increases while medium-sized operations (61-120 cows) lose money with robots. This “missing middle” represents 40-50% of North American dairies—too large for simplicity benefits, too small for economies of scale

Small operations with 10 to 60 cows saw profit increases of 355% with robots. Operations with 121 or more cows? Generally profitable with proper execution. But here’s the kicker—farms with 61 to 120 cows actually saw decreased profitability.

Now, this Turkish study reveals a pattern that, if it holds true for North America, has profound implications. That middle group represents about 40-50% of North American dairy farms. We’re potentially talking about what economists call the “missing middle”—too large for the simplicity benefits of small-scale operations, but too small for the economies of scale that make it work for bigger dairies.

Looking at different regions, the pattern seems to align. Wisconsin farms averaging 90 cows? They’re right in what could be this danger zone. Vermont’s typical 125-cow operations sit just above the profitability threshold. California’s larger operations generally do fine. But those traditional Midwest family farms in that 80 to 100 cow range… if this Turkish research applies here, they really need to think this through carefully.

Down in the Southwest, where operations tend to be larger, the economics often work better. But what about Southeast producers with their typically smaller herds and higher humidity challenges? That’s a whole different calculation. And up in Canada—where that Calgary study originated—producers in Ontario versus those in Alberta face completely different economics, based on quota systems and herd-size restrictions.

The Genetic Timeline That Changes Everything

Here’s something that doesn’t get nearly enough attention—it takes 5 to 8 years to breed a herd that’s actually optimized for robotic milking. I’m not kidding.

Research published in the Journal of Dairy Science last year analyzed over 5 million milking records from about 4,500 Holstein cows. What they found is that udder conformation traits crucial for robot efficiency are moderately to highly heritable—we’re talking 0.40 to 0.79. So yes, you can breed for robot success. But man, it takes time.

A Wisconsin farmer discovered this the hard way two years after installing his robots. “I sold three of my highest producers six months after installation,” he told me. “They were production champions but robot time hogs. After replacing them with more efficient cows, my output actually increased even though individual cow averages decreased slightly.”

Think about that—higher total output with lower individual averages. It’s all about efficiency.

CRV and other breeding organizations showed in 2023 that farmers using bulls specifically selected for robot-friendly traits ultimately get about 350,000 pounds more milk per robot annually. For a three-robot operation, that’s over $200,000 in additional revenue. But—and this is crucial—only after 5 to 8 years of strategic breeding.

The Efficiency Gap That Makes or Breaks You

What really blew my mind: individual cow efficiency in robotic systems varies by nearly 300%. Same production levels, wildly different robot utilization.

Lactanet did this fascinating comparison in 2023—two cows with almost identical daily production, 48 kilos versus 49.5 kilos. But one produced her milk nearly three times more efficiently in terms of robot time. Just think about the implications…

And here’s where genetics meets economics in ways we’re just beginning to understand…

This explains why manufacturer recommendations about running 60 to 70 cows per robot produce such different results from farm to farm. High-efficiency operations can profitably run 68 cows per robot, sometimes more. Low-efficiency farms struggle with just 45 cows on the same equipment.

The Facility Mistakes That Haunt Farmers

The Calgary study found something that should give everyone pause: 68% of farmers would do something differently during installation, with facility modifications topping the list of regrets.

We’re not talking minor tweaks here. These are fundamental design decisions that compound into permanent profitability problems.

A Michigan producer took a different approach worth noting: “We visited fifteen robotic dairies before finalizing our facility design. The three most successful operations all emphasized the same point—cow flow is everything.”

Three Design Elements That Can Make or Break Your Operation

Feed Space—The Hidden Killer

The Dairyland Initiative in Wisconsin has repeatedly shown that retrofitting four-row barns—where everyone tries to save money—creates permanent bottlenecks.

These facilities typically give you 12 to 18 inches of feed space per cow when you need 24 inches minimum. What happens? Subordinate cows see their feed intake drop 15 to 25%. Your fetching requirements jump from a manageable 5% to 20% of the herd. And lameness rates climb from a typical 20% to a devastating 35-45%.

I’ve seen this mistake too many times. Farmers think they can make that old four-row barn work. It rarely does.

Traffic Flow—More Than Philosophy

The choice between free and guided traffic isn’t just a matter of management philosophy—it’s economics.

Farms trying to save 40 to 60 thousand on selection gates often discover that their “savings” create massive waiting times. Research in Animal Welfare Science from 2022 showed that this reduces lying time from the required 12 to 14 hours to just 9 to 11 hours. You know what happens when cows don’t get enough rest—lameness goes up, production goes down.

Backup Capacity—The Insurance You Hope You’ll Never Need

Despite dealer assurances that all cows will adapt, the Calgary research shows that 2% of herds need culling because they won’t work with robots. Plus, fresh cow management requires special protocols.

An experienced farmer put it bluntly: “You can’t avoid having some backup milking capacity. The cull rate’s too high if you require everyone to be robot-trained.”

Who Actually Benefits from Automation

The industry often talks about labor savings driving automation, but the challenges are real. USDA data from this year shows immigrant workers make up 51% of the dairy workforce while producing 79% of U.S. milk. With 38.8% annual turnover creating measurable production losses, something’s gotta give.

But here’s what I’ve learned—successful automation requires specific labor economics.

Minnesota’s breakeven analysis this year shows that robots become competitive when labor costs range from $22 to $32 per hour (depending on production gains), or when turnover exceeds 50% annually. Ideally, you have both.

For farms with stable workforces at $18 to $20 per hour—common in many rural areas—the economics often don’t support automation regardless of other factors. As one Nebraska farmer explained, “We have great employees who’ve been with us 10-plus years. Robots would’ve solved a problem we don’t have.”

When Everything Goes Right: A Success Story

Let me share what success looks like based on several Vermont operations I’ve worked with that represent that successful 28%.

One particular farm began in 2021, selecting for robot traits while still milking in their double-8 parlor. “We genomic tested every animal and started culling hard for robot efficiency traits,” they explained.

By the time they installed four DeLaval robots in 2023, 40% of their 240-cow herd already had favorable genetics. They built a new freestall barn explicitly designed for robots—about a $1.7 million investment that hurt, but they had the capital reserves.

“We could’ve retrofitted for $800,000,” they noted, “but after visiting twelve robot farms, we saw how facility compromises created permanent problems.”

Today, successful operations like these are achieving 90 to 95 pounds per day, with robots running at 2.0 to 2.2 kilos per minute. Many report annual labor cost reductions of 40-50%. But what really matters to these families—they’re coaching youth hockey, returning to off-farm careers part-time, actually having a life outside the barn.

“This technology transformed our operation,” one farmer told me. “But I tell neighbors straight up—if you can’t absorb significant losses for three years and invest in genetics and facilities, wait. This isn’t for everyone.”

The Questions That Predict Success or Failure

After analyzing hundreds of operations, researchers have identified the key diagnostic question that predicts success with remarkable accuracy:

Can you comfortably absorb $100,000 in annual losses for three consecutive years while investing an additional $150,000 in facility corrections and genetic improvements—without threatening your farm’s survival?

If you can’t confidently say yes, the research suggests waiting or exploring alternatives. This single question brings together every critical factor: scale, capital reserves, commitment to the timeline, and strategic thinking capacity.

There’s also the temperament piece. Ask yourself: Am I comfortable with data-driven decision making rather than hands-on control? Can I wait 24 to 48 hours for technical support instead of fixing things immediately? Will I accept that 5-8% of cows will always need fetching?

That last one’s important—perfectionism becomes a liability with robots.

Dutch research from 2020 found something surprising: farmers who quit robotic milking actually scored higher on conscientiousness scales than those who successfully adopted robotic milking. The characteristics that make excellent conventional dairy farmers—disciplined, hard-working, hands-on—can work against you with systems requiring indirect management.

Making Sense of It All: Who Should Actually Buy Robots

Based on everything we’re seeing, clear patterns emerge for different situations.

You’re a Strong Candidate (about 28 to 40% of farms) If You Have:

  • 121 or more cows with plans to maintain or expand
  • High-wage labor markets ($24+ per hour) or severe turnover (over 50%)
  • Capital reserves to absorb $250,000 to $400,000 in losses and corrections over three years
  • Already started genetic selection for robot traits at least two years before installation
  • Willingness to build new or invest in proper retrofits ($1.2 million plus)
  • Comfort with systems thinking and data-driven management

Proceed with Extreme Caution (about 40 to 50% of farms) If You Have:

  • 60 to 120 cows—remember, scale economics work against this group
  • Moderate labor costs ($18 to $22 per hour) with manageable turnover
  • Limited capital requiring minimal facility retrofits
  • Haven’t begun genetic selection for robot efficiency
  • Need profitability within 2 to 3 years
  • Preference for hands-on problem solving over remote management

Consider Alternatives (about 20 to 30% of farms) If You Have:

  • Under 60 cows without expansion plans
  • Stable, affordable labor force
  • Existing facilities requiring extensive modification
  • Management style strongly favoring direct control
  • Can’t absorb three years of potential losses

The Bottom Line

What we’re learning about robotic milking challenges many of the assumptions we’ve held for years.

Quality-of-life improvements? They’re absolutely real and valuable. That 86% recommendation rate reflects genuine lifestyle benefits. But—and this is important—quality of life doesn’t automatically translate to profitability. I’ve seen too many farms discover this the hard way.

The 72% profitability gap is sobering but manageable if you understand what you’re getting into. Only 28% achieve the 5-plus-pound daily gains needed for clear profitability, according to Minnesota’s analysis. But understanding the specific requirements lets you make an informed decision rather than just hoping for the best.

Timeline expectations need radical adjustment, too. Full optimization takes 5 to 8 years, not the 1 to 2 years dealers suggest. Start genetic selection 2 to 3 years before installation and expect marginal performance for the first couple of years of operation. This isn’t pessimism—it’s realism based on what farmers have actually experienced.

Facility design really does determine destiny. Those 68% who regret their installation decisions teach us a powerful lesson: cutting corners on facility design creates permanent barriers to profitability. Proper design typically requires $1.2 to $2.2 million for most operations. If that number makes you uncomfortable… well, that’s valuable self-knowledge.

And scale economics aren’t what we thought. That 61 to 120 cow “dead zone” where robots actually decrease profitability challenges everything we’ve assumed about modernization improving economics. This has profound implications for mid-sized family farms—the backbone of our industry in many regions.

The dairy industry’s at an interesting crossroads. Technology adoption is accelerating even as economic pressures intensify. Robotic milking represents a genuine transformation for the 28 to 40% of operations that have the right combination of scale, capital, management style, and long-term commitment. For these farms, the technology really does deliver.

But for the majority—those who lack critical success factors at 60 to 72%—the technology might create more challenges than solutions. When you look at industry projections suggesting growth from $3.39 billion to $19.5 billion by 2035, those numbers require adoption rates that probably exceed the population of farms that are actually good candidates.

The lesson isn’t that robotic milking is good or bad. It’s that complex agricultural technologies require an honest assessment of your individual situation rather than following narratives about what’s “inevitable.”

The farmers succeeding with robots aren’t just early adopters or tech enthusiasts. They’re operations whose specific circumstances align perfectly with the technology’s requirements.

As that Vermont farmer put it perfectly: “This technology is amazing—for the right farm, at the right scale, with the right preparation. The challenge is being honest about whether you’re that farm.”

And honestly? That’s the conversation we all need to be having.

KEY TAKEAWAYS:

  • The One Question That Matters: Can you lose $100K/year for 3 years? If no, skip robots. Only 28% ever see profit.
  • The Scale Trap: 60-120 cows = robot dead zone (you’ll lose money). Under 60 or over 120 = potential profit.
  • The Timeline Nobody Tells You: Year 1-3: Losses. Year 4-5: Breakeven. Year 5-8: Maybe profit. Plan accordingly.
  • Your Best Cows Are Your Biggest Problem: High producers often fail at robots. Efficiency beats volume every time.
  • The Real Math: Dealers say $9K/year costs. Reality: $30-45K. Triple everything, including disappointment.

EXECUTIVE SUMMARY: 

The robot revolution has a secret: it’s only working for 28% of dairy farms. After tracking 217 operations, researchers discovered a brutal truth—farms with 60-120 cows (nearly half of U.S. dairies) actually lose money with robots, while those below 60 or above 120 can profit. Success demands crushing requirements: 0,000 in loss tolerance, 5-8 years of genetic prep, and willingness to cull your best producers for efficiency. Yet 86% of farmers still recommend robots, creating false confidence that drives unsuitable operations toward financial disaster. The industry needs these failures to hit its $19 billion target by 2035. One question predicts your fate: Can you bleed $100,000 a year for 3 years and survive?

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

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Your Next Milk Check Changes Everything: Why GLP-1 Drugs Just Made Protein King

Your grandfather chased butterfat. Your kids will chase protein. The switch happens on December 1. Miss it and you’re playing catch-up forever.

EXECUTIVE SUMMARY: The pharmaceutical industry just rewrote dairy economics: 30 million Americans on GLP-1 weight-loss drugs can’t digest traditional cheese but desperately need protein, ending 20 years of butterfat dominance. December 1st brings Federal Milk Marketing Order reforms requiring a 3.3% minimum protein—a threshold that will trigger deductions for unprepared farms. Three proven strategies offer paths forward: amino acid optimization (generating $38,000+ within 60 days), Jersey crossbreeding (worth $850-1,100 per cow annually), or direct processor contracts (securing $270,000+ yearly for a 650-cow operation). The split is already visible—early adapters report record profits while operations with 55%+ debt-to-asset ratios and sub-3.2% protein face elimination. December 15 marks the strategic decision deadline before January’s bank reviews. This isn’t a temporary market disruption but a permanent shift where protein premiums of $1.40-1.75/cwt will separate survivors from statistics. The market has spoken: adapt to protein economics or exit on your terms before the choice gets made for you.

Dairy Protein Strategy

I was reviewing the latest milk check when something struck me. The numbers looked familiar enough, but there’s a fundamental shift happening underneath—one that started, surprisingly enough, in pharmaceutical boardrooms rather than our dairy barns.

When Eli Lilly announced last month that its GLP-1 drug, tirzepatide, became the world’s bestselling medicine, with over $10 billion in third-quarter sales alone, most of us probably didn’t pay much attention. But here’s what’s interesting: this pharmaceutical success story is about to reshape how we think about milk components, and it’s happening faster than most producers realize.

According to Gallup’s health tracking released in October, 12.4% of American adults are now using injectable GLP-1 medications for weight loss. That’s more than double the 5.8% from February 2024. And the Trump administration’s recent negotiations with Eli Lilly and Novo Nordisk to reduce prices from around $1,000 monthly to $350 for injectables through Medicare and certain insurance programs—with oral versions potentially hitting $150 once the FDA approves them—well, that’s when adoption really takes off.

Dave Richards from IFF Consumer Insights shared something fascinating from their September 2025 report: households using these medications are fundamentally changing how they consume dairy. The implications reach far beyond individual shopping carts.

GLP-1 adoption among US adults has accelerated dramatically, doubling from 5.8% in February 2024 to 12.4% by October 2025, with projections exceeding 20% by March 2027 when oral formulations hit $150/month

Why Protein Is Suddenly Everything

The timing here is remarkable. Come December 1st—we’re talking 19 days from now—Federal Milk Marketing Order reforms kick in. The baseline protein standard jumps from 3.1% to 3.3%. If you’re shipping below that threshold, you’ll see deductions starting with your January milk check. Meanwhile, CME spot dry whey hit $0.75 per pound this week, marking an 11-month high according to the Daily Dairy Report.

Tom Henderson, who runs 600 cows near Eau Claire, Wisconsin, put it perfectly when we talked last week. “We’ve been chasing butterfat for twenty years,” he said, looking at his component premiums tracking sheet that goes back to 2008. “Now my co-op’s offering $1.40 per hundredweight premium for anything above 3.4% protein. That’s more than I’ve ever seen for fat premiums, even in the good years.”

What farmers are finding is that this isn’t just a U.S. phenomenon. The Canadian Dairy Commission announced in September that four western provinces—British Columbia, Alberta, Saskatchewan, and Manitoba—will shift their component pricing ratios come April 2026. They’re dropping butterfat’s payment weight from 85% to 70% while increasing protein from 10% to 25%. That’s a fundamental acknowledgment that the market has changed.

Looking at today’s futures tells the whole story. November Class III milk (your cheese milk) trades at $17.16 per hundredweight. Class IV (butter-powder)? $13.63. That $3.53 spread reveals exactly what processors value now.

You know, I’ve been watching robotic milking systems for years, and what’s interesting is how they might actually help with this protein push. A producer near Watertown, New York, told me his robots let him feed different groups more precisely—his high-protein genetics get exactly what they need, when they need it. “The robots don’t just milk,” he said. “They’re data collection points for component optimization.”

Timeline Watch: Critical Dates Approaching

  • Now through November 30: Last chance for nutrition adjustments to impact December protein tests
  • December 1: FMMO protein baseline increases to 3.3%
  • January 15: First milk check with potential deductions arrives
  • January 31: Banks finalize credit reviews based on new component economics

Understanding the GLP-1 Effect on Dairy Consumption

GLP-1 adoption among US adults has accelerated dramatically, doubling from 5.8% in February 2024 to 12.4% by October 2025, with projections exceeding 20% by March 2027 when oral formulations hit $150/month

Dr. Sarah Martinez, from UC Davis’s nutrition research program, has been studying the effects of GLP-1 since 2023. What she’s discovered explains a lot. These medications dramatically slow gastric emptying—food stays in the stomach much longer. While that’s great for feeling full, it creates real problems with high-fat foods.

Her research, published in the Journal of Clinical Endocrinology this September, shows that GLP-1 users experience increased discomfort with foods containing more than 20% fat. Think about that—cheddar cheese is 33% fat. Low-fat cottage cheese? Just 4%. The difference becomes physically uncomfortable for these consumers.

“My patients tell me they can’t even look at a grilled cheese sandwich anymore,” Dr. Robert Chen told me. He’s an endocrinologist at Mayo Clinic who’s prescribed GLP-1s to over 800 patients since 2022. “But they’re desperate for protein to prevent muscle loss during weight loss. We recommend 1.0 to 1.5 grams per kilogram of body weight daily.”

The IFF tracking data confirms what doctors are seeing clinically. GLP-1 households show unmistakable consumption shifts:

Declining consumption:

  • Cheese: down 7.2%
  • Butter: down 5.8%
  • Ice cream and whipped cream: down 5.5%
  • Fluid milk and cream: down 4.7%

Growing consumption:

  • Cottage cheese: up 13%
  • Greek yogurt: up 2.4% overall (premium Greek up 8.3%)
  • Whey protein beverages: up 38%

I’ve noticed something else, talking to grocery store managers from California to New York—the cottage cheese boom isn’t just about protein. It’s convenience. Single-serve containers that provide instant protein when appetite returns. No prep required.

What’s particularly telling is what’s happening in Europe. A dairy economist I know in the Netherlands mentioned their processors are already reformulating products for the “Ozempic generation”—lower fat, higher protein, smaller portions. They’re six months ahead of us on this trend.

Down in New Zealand, where grass-based systems dominate, they’re having different conversations. A producer I spoke with at a recent conference said they’re exploring supplementation strategies they never would’ve considered five years ago. “Grass milk’s great,” he said, “but grass alone won’t hit these protein targets.”

Three Strategies That Are Actually Working

StrategySpeed to ResultAnnual ImpactInvestmentRisk LevelTimeline
Nutrition Optimization60 days$38,000$3,500/monthLowStart immediately
Jersey Crossbreeding18-30 months$850-1,100/cow$18-35/breedingMediumHeifers freshen in 24-30 mo
Processor ContractsImmediate$270,000+ (650 cows)Relationship mgmtLowLock in 30 days

I’ve been talking to producers across different regions, and what’s fascinating is how operations are approaching this challenge. The smartest ones? They’re doing all three of these simultaneously.

Strategy 1: Fast-Track Nutrition (60-75 Day Results)

Mike Johannsen runs a nutrition consulting firm in Madison, working with about 40 dairy operations. “Forget dumping more crude protein in the ration,” he told me at World Dairy Expo. “That’s expensive and usually makes things worse.”

According to Johannsen, what works is precision amino acid balancing. Keep metabolizable protein at requirement levels but optimize the profile: lysine at 7.2-7.5% of metabolizable protein, methionine at 2.4-2.5%, maintaining that crucial 3:1 ratio.

A 480-cow operation near Fond du Lac documented everything for me. Started September at 3.12% protein. By late November, they’re expecting 3.28%. That translates to $38,000 additional annual revenue at current premiums. And here’s the kicker—they actually reduced crude protein by 1.5 percentage points and cut feed costs twelve cents per hundredweight.

Current market pricing for rumen-protected amino acids ranges from $8 to $ 12 per pound for lysine and $6 to $ 9 for methionine. For a 500-cow operation, you’re looking at roughly $3,500 monthly. But the documented returns are $3-5 for every dollar invested when you balance it right.

I talked to a producer near Modesto, California, who’s seeing similar results. “The heat stress out here makes protein optimization even more critical,” she explained. “We’re hitting 3.35% protein consistently now, up from 3.08% in July.”

What’s interesting about seasonal patterns—spring grass tends to be lower in metabolizable protein than people think. A nutritionist in Vermont told me that May and June are actually their toughest months for meeting protein targets in pasture-based systems. “Fresh grass looks great, but the protein’s all degradable. We need to supplement even on pasture.”

Strategy 2: The Genetics Play (18-30 Month Payoff)

This one’s controversial, I know. But the University of Minnesota’s 20-year crossbreeding study, which wrapped up in 2023 under Dr. Les Hansen, makes you think. Jersey × Holstein F1 crossbreds produce milk with 4.0-4.3% protein versus purebred Holstein’s 3.1-3.2%. Yes, they produce 3,000-4,000 pounds less milk annually, but their net income matches or beats purebreds due to better fertility (4-17 fewer days open), lower replacement costs, and those protein premiums.

Amy Steinberg, a genetic consultant working across Minnesota and Wisconsin, breaks it down simply. “This isn’t about converting your whole herd to Jerseys,” she explains. “Use Jersey AI on your bottom 40% ranked for protein genetics. Keep your top 30% pure Holstein with sexed semen for replacements.”

Jersey semen costs $18-35 per unit—same ballpark as decent Holstein genetics. Those F1 heifers will freshen at 24-30 months with 4%+ protein. At today’s premiums, each F1 cow could generate $850-1,100 extra annually just from protein.

I watched a breeding at a third-generation farm near Shawano last week. The producer laughed, “Grandpa would roll over seeing Jersey semen in our tank. But grandpa wasn’t dealing with GLP-1 drugs and protein premiums.”

Even producers in Texas are exploring this. One 2,000-cow operation near Stephenville told me they’re crossbreeding their bottom third. “The heat tolerance of the F1s is a bonus we didn’t expect,” the manager said. “They’re handling 105-degree days better than our Holsteins.”

Strategy 3: Direct Processor Deals (Immediate Impact)

Several producers aren’t waiting for their co-ops to act. One Green Bay area producer—let’s call him Steve—just locked a three-year contract with a regional yogurt manufacturer. He guarantees 95% of production at 3.8-4.2% protein, 3.7-4.0% butterfat, and somatic cells under 200,000. In return? $1.50 per hundredweight premium over base. That’s $270,000 extra annually on 650 cows.

The processor gets consistent milk that they can standardize products around. Steve gets price stability while neighbors scramble. Both win.

A Northeast producer near Lancaster, Pennsylvania, negotiated something similar with a specialty cheese maker. “They wanted consistent components for their aged products,” he explained. “We’re getting $1.65 over base for hitting their targets.”

Quick Math: Your Three Options

  • Nutrition route: $3,500/month cost, $3-5 return per dollar, results in 60 days
  • Genetics route: $18-35 per breeding, $850-1,100 annual premium per F1, results in 18-30 months
  • Processor contracts: $1.00-1.75/cwt premiums, 3-year stability, starts immediately

The Calendar Is Not Your Friend

Looking at what’s coming, the window for positioning is narrower than most realize:

December 1, 2025: FMMO protein baseline shifts. Below 3.3%? Deductions start.

January 15-31, 2026: Annual bank reviews. Mark Stevens from Farm Credit Services of Southern Wisconsin tells me they’re already identifying operations with debt-to-asset ratios over 60% and protein under 3.2%. “We’re not trying to force exits,” he emphasizes. “But farms without component improvement plans raise viability questions.”

April 1, 2026: Canadian pricing shifts take effect, influencing cross-border dynamics.

2026-2027: New processing capacity from Lactalis, Leprino, others comes online. Competition for high-protein milk intensifies.

March 2027: FDA expected to approve oral GLP-1s based on current trials. When pills cost $150 instead of $1,000 for shots, adoption explodes.

Who’s Most Vulnerable Right Now

Farm vulnerability matrix maps debt-to-asset ratios against current protein production, revealing three distinct zones: thriving operations (low debt, high protein), vulnerable farms requiring immediate action (moderate debt, marginal protein), and critical situations where strategic exit preserves equity

Let’s be honest about who needs to act immediately. Based on what lenders and co-op reps are telling me, here’s the danger profile:

  • 500-1,500 cow operations shipping commodity milk
  • Testing 3.0-3.2% protein currently
  • Debt-to-asset ratio over 55%
  • Production costs $18-21 per hundredweight
  • Milk price averaging $13.50-14.50

If this describes your operation, December’s protein shift could eliminate your remaining margin. You’ve got 60 days to make nutrition changes, or you need to start planning an exit that preserves equity.

Dr. Chris Wolf, Cornell’s dairy economist, sees a clear split developing. “Operations that pivot to high-protein, quality milk will find opportunities. Those locked into commodity production with high debt face significant challenges.”

What worries me is the middle group—farms that could adapt but are waiting to see what happens. Every week of delay is a week competitors lock contracts and implement changes.

The Community Impact We Can’t Ignore

What really keeps me up at night is what happens when 20-30% of farms in a region exit within two years.

Wisconsin has lost thousands of dairy farms over recent decades while maintaining stable production, according to USDA data. Fewer families, smaller tax bases, struggling Main Streets. Rick Peterson from Crawford County’s economic development office showed me projections—losing 25% more farms by 2027 means $400,000-600,000 less for schools annually. The hospital might close its birthing unit. Main Street loses another third of its businesses.

“Each farm exit eliminates five to seven related jobs,” Peterson explains. Feed dealers, mechanics, accountants—it cascades through the community.

I drove through Richland County last month. Three dairy farms for sale in ten miles. The café owner told me business is down 20% this year. “When farms go, everything follows,” she said quietly.

But I also visited Tillamook County, Oregon, where processors and producers worked together on component premiums early. They’ve maintained farm numbers better than most. “We saw this coming and acted collectively,” a local co-op board member explained. “Not everyone can do that, but it made the difference here.”

What Success Looks Like in 2030

Five-year financial transformation projection for a 500-cow dairy operation: protein optimization combined with genetics and market positioning drives net income from $127,000 to $495,000 annually while improving debt-to-asset ratio from 62% to 38%

But it’s not all challenging news. Producers who execute this transition well achieve remarkable improvements.

Jim Bradley, a dairy nutritionist and economist consulting for Upper Midwest banks, helped me model a typical 500-cow operation. Starting point: 3.10% protein, $13.90 milk, 62% debt-to-asset. By 2030, with proper execution:

  • Protein reaches 4.05% through nutrition and F1 genetics
  • Milk price hits $17.00/cwt with premiums
  • Net income grows from $127,000 to $495,000 annually
  • Debt-to-asset improves to 38%

“This isn’t speculation,” Bradley insists. “These projections reflect actual results from operations that started transitioning in early 2024.”

A Vermont producer who started his transition 18 months ago confirms this. “We’re already seeing $180,000 more annually just from protein premiums. The genetics haven’t even kicked in yet.”

Your Action Plan for the Next 30 Days

After dozens of conversations with producers from California to Vermont, here’s what separates those who’ll thrive from those who’ll struggle:

Make your strategic decision by December 15: Pivot to capture premiums or plan a strategic exit? Both are valid. Waiting to see isn’t.

If pivoting:

Call your nutritionist this week. Amino acid balancing can boost protein 0.15-0.25% within 60 days, often reducing feed costs. Budget $0.03-0.08 per hundredweight for protected amino acids.

Rank cows by protein genetics. Bottom 40% get Jersey AI. Top 30% get sexed semen for replacements. Middle tier? Consider beef semen—those calves bring $800-1,200 versus $50 for Holstein bulls.

Meet with three processors before November 30. Your current handler plus alternatives. Bring component data and projections. Producers securing $1.40-1.75/cwt premiums are negotiating now, not during the crisis.

Talk to your lender before January reviews. Present your plan. Show market understanding. Lenders support strategic direction, question apparent oblivion.

If exiting:

Engage transition specialists immediately. Strategic exits preserve 70-80% equity. Forced liquidations preserve 40-50%. The difference determines retirement versus bankruptcy. The National Farm Transition Network has advisors who can help.

The Choice Facing Each of Us

This transformation is happening now—in bulk tanks, processing plants, and lending offices across dairy country. The convergence of GLP-1 adoption, FMMO reforms, and processor consolidation creates unprecedented challenges and significant opportunities for those positioned to capitalize on them.

The strategic window measures in weeks, not years. Producers who make informed decisions by December 15 and execute systematically will likely view November 2025 as the month they secured their future. Those who delay may remember it as the moment when opportunity passed by.

Ironically, dairy products perfectly match GLP-1 users’ nutritional needs—quality protein in digestible formats. But capturing this requires acknowledging that successful strategies from the past twenty years won’t work for the next five.

The market has clearly stated its protein priorities. Whether you’re milking 50 cows in Vermont or 5,000 in New Mexico, the question isn’t whether to adapt, but whether you’ll adapt quickly enough to capture premiums before they become the new baseline.

In our rapidly evolving industry, decisive action—even if imperfect—often beats waiting for complete information that never materializes. This might be one of those moments where the cost of inaction exceeds the risk of imperfect action.

For implementation guidance on protein optimization or transition planning, consult your regional extension dairy specialist or agricultural lender familiar with current market dynamics. Time-sensitive conditions make professional consultation advisable.

KEY TAKEAWAYS

  • Protein is now king: GLP-1 drugs affecting 30M Americans killed butterfat’s 20-year reign—protein premiums hit $1.40-1.75/cwt while Class IV milk trades $3.53 below Class III
  • December 15 = Decision Day: Make your strategic choice before December 1st’s 3.3% protein requirement triggers deductions and January’s bank reviews force your hand
  • Three paths to profit: Fast nutrition fix ($38K return, 60 days) | Jersey crossbreeding ($1,100/cow/year, 18-30 months) | Direct processor deals ($270K+/year, immediate)
  • The survival line: Farms below 3.2% protein with >55% debt face elimination—but strategic exits now preserve 70-80% equity versus 40% in forced liquidation
  • First-mover advantage expires soon: Producers securing premium contracts today will be selling commodity milk to those same processors in 2027

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

Learn More:

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This Was Never About the Cattle: What the TD 4-H Classic Really Teaches at 5:47 AM

Half these farms won’t exist in 20 years. But watch these kids at 5:47 AM—they’re not learning to show cows. They’re learning to lead an industry.

You see kids washing cattle. I see Canada’s next dairy CEOs learning their most valuable skill: helping competitors when nobody’s keeping score. That teenager in the red jacket? They don’t know it yet, but in 15 years they’ll build a genetics company with someone washing calves three stalls over. The rival they’re about to help with a stuck zipper? Future business partner.

I’ll never forget standing in that wash rack before dawn, exhausted and covered in soap, when the truth finally hit me: This was never about the cattle.

It was about who we become when nobody’s watching.

I was fourteen, third year competing at what was then called the Scotiabank Hays Classic. I’d just placed third in Intermediate Showmanship—respectable, not remarkable. But what moved me most wasn’t the ribbon. It was what happened in those quiet hours before the crowds arrived, before the judges appeared, before anything counted.

Younger members from another county team started seeking me out during those early-morning wash sessions. Not because anyone told them to. But because in those cold morning wash racks, we all learned the same truth: You survive this together, or you don’t survive it at all.

“Can you help me?” they’d ask. “How do you stay calm when everything goes wrong?”

That’s when the weight of it landed—the kind of responsibility that changes you. I wasn’t just competing anymore. I was becoming someone others looked to when the pressure got real.

Our Wentworth County team, celebrating our Premier Hays Classic win, was in my second year competing at what was then called the Scotiabank Hays Classic. The pride in this moment went beyond the ribbons; it was about the teamwork and leadership that earned us that “Building Youth Leadership” banner.

The Winter Everything Almost Fell Apart

The courage it took to walk away from security still catches my breath when I think about it.

By my late twenties, I had everything society says matters. Six-figure consulting salary. Professional prestige. A clear path forward. Three generations of our family had built a Master Breeder operation in southern Ontario. Dad spent nearly three decades revolutionizing Holstein Canada’s genetic evaluation system. His philosophy wasn’t just words on his office wall: “Lead, follow, or get out of the way.”

But there I was. Following. Following someone else’s dream while mine withered.

My wife’s faith saved me. When I told her I couldn’t do it anymore—couldn’t keep trading my soul for a paycheck—she didn’t panic about the money we’d lose. She believed we’d figure it out together.

So I came home and started building from nothing. A marketing agency from our kitchen table. Within five years, we’d grown to serve four Fortune 500 companies. But even that success felt hollow. The pull back to dairy—to the industry that raised me—was too strong to ignore.

Why David Beats Goliath in Canadian Dairy

Here’s what shouldn’t make sense but does.

Canada has roughly 9,000 dairy farms, according to Agriculture Canada’s latest count. The United States? Over 30,000. We have 1.4 million dairy cattle. They have 9.4 million.

By every logical measure, we should be irrelevant. A footnote in global dairy genetics.

Instead—and this still amazes me—Canada exports between $155 and $178 million in dairy genetics annually. Our Holstein genetics consistently rank in the top three globally. We achieve the world’s best carbon efficiency at 48% below global averages.

How does a country a fraction of the size punch so far above its weight?

Look at who’s leading Canadian dairy. The vast majority came through 4-H programs like the Classic. That’s not a coincidence. That’s what happens when you systematically build leaders from age twelve up.

Curtis McNeil proved it. Won the Classic Grand Championship in 2005, the same week he captured Holstein Canada’s President’s Cup—first person ever to claim both. Today, he’s earned three Master Breeder shields, serves on Semex Alliance’s executive board. When he returned to judge the 2024 Classic showmanship, watching 300 teenagers compete, he called it “the best showmanship class I have ever seen in my life.”

Tyler Canning, 2022 Grand Champion. Nadia Uhr, 2024 Champion, after five years of competing. The pattern repeats across hundreds of Classic alumni now leading every major dairy organization in Canada.

My brother, Paul, then CEO of URUS, judging the TD Canadian 4-H Dairy Classic. Here, he’s congratulating Peter Leach from Kawartha Lakes, the Grand Champion Showman. Seeing Paul, a Classic alumnus, return to judge and recognize the next generation of leaders vividly illustrates how this network comes full circle and continues to shape the industry’s future. 

The Conversation That Keeps Me Awake

But here’s the hard truth these kids deserve to hear, even though it hurts to say it.

Based on current consolidation trends, industry analysts project that approximately half the dairy farms operating today won’t exist when these teenagers are thirty-five. Not because farmers failed. Because the economics became impossible for mid-size operations.

In the United States, mega-dairies with 2,500+ cows now produce 46% of milk while representing just 3% of operations. Technology isn’t optional anymore—robotic milking, AI monitoring, and precision agriculture demand millions in investment that most farms simply can’t afford.

The world these kids are entering is exponentially harder than what I faced.

So what do I tell those 300 teenagers preparing for the 2025 Classic, knowing what’s ahead?

Don’t be afraid to change the world. Use what you’re learning here to take on the world. And remember—the bend in the road is not the end of the road unless you fail to make the turn.

Some will leave dairy. That’s not giving up—it’s using the judgment skills we learned right here. Sometimes the bravest decision is recognizing when to pivot toward where your skills create more impact.

What Really Happens at 5:47 AM

Standing at the Royal Winter Fair last November, watching the 41st annual TD Canadian 4-H Dairy Classic, I saw myself in every teenager preparing their calf in those pre-dawn hours.

The wash racks at dawn tell the real story. Three hundred teenagers from counties across Canada, all preparing for classes that start in two hours. Premier County championships hang on every point. The competition is fierce.

But watch what actually happens: Competitors from rival counties stop their own preparations to help someone who is struggling. They share equipment without being asked. They teach techniques to direct competitors. They offer encouragement when frustration peaks.

Nobody mandates this. No rules require it.

This is simply who we are. Who we’ve always been.

Those people beside you at 5:47 AM become your professional network for the next forty years. When you need someone who understands the weight of impossible decisions, when you need truth without judgment, you call someone you showed against decades ago. That trust—you can’t manufacture it in boardrooms or build it through LinkedIn. It’s forged when you’re all exhausted, scared, and determined not to let each other fail.

Why I Had to Build The Bullvine

The moment that changed everything came when I was thirty-five. February 2012. Two weeks from initial idea to launching The Bullvine’s first article.

For that entire first year, I did not seek advertisers. Complete editorial freedom mattered more than financial security. People thought I’d lost my mind. Looking back, maybe I had.

But every skill I needed to make it work came from those years competing at the Classic. Making split-second decisions when your calf won’t cooperate and five hundred people are watching. Getting up the next morning after not doing as well as you had hoped. Walking back into that ring knowing you might fail again.

That’s the real training. Not for showing cattle—for life.

Today, The Bullvine reaches over 400,000 monthly readers. It’s become dairy’s most essential, most provocative platform. But what matters more is what it represents: proof that skills learned at fifteen in a show ring can build something at thirty-five that changes an entire industry’s conversation.

The Network That Will Save Everything

What happens at the Classic doesn’t stay at the Classic. It builds the collaborative tissue that makes Canadian dairy globally competitive despite our size.

When Canadian dairy organizations pioneered genomic selection—doubling genetic progress rates—it succeeded because people who’d competed as teenagers trusted each other as adults. Research institutions, AI organizations, breed associations, and progressive breeders are all collaborating across traditional boundaries.

That web of trust, built at 5:47 AM in wash racks over shared exhaustion and determination, drives Canada’s outsized global impact. You can trace nearly every major innovation in Canadian dairy back to relationships formed in 4-H.

What These Kids Really Need to Know

Parents watching their children compete face an impossible question: How do you prepare kids for an industry that might not exist when they’re ready to take over?

Here’s what my journey taught me: You’re not preparing them for dairy farming. You’re preparing them to navigate complexity and uncertainty with grace. Whether they lead dairy operations, genetics companies, technology startups, or ventures we can’t yet imagine—they’re learning to drive change rather than be consumed by it.

For ten years competing, I thought I was learning to show cattle.

I was actually learning to make impossible decisions with incomplete information. To find hope when logic says quit. To lift others when you’re barely standing yourself. To persist when persistence seems pointless.

These aren’t cattle skills. They’re survival skills. The same ones that let you leave a secure job with young kids depending on you. Launch a media platform that everyone says will fail. Tell uncomfortable truths that an industry needs to hear. And somehow find a way to make it all work.

My parents always said 4-H was our stepping stone for learning. From projects that taught responsibility to giving reasons that built confidence and public speaking skills, 4-H became the cornerstone of everything that came after.

The Real Legacy Forged at 5:47 AM

Standing at the Royal last November, I saw myself in every teenager preparing their calf in those pre-dawn hours.

5:47 AM. Three hundred teenagers from across Canada. Premier County championships hang on every point. The competition is fierce.

But watch what actually happens.

I saw a young woman from western Ontario helping a first-timer from the Maritimes who couldn’t get all the soap out of her calf. I saw a senior competitor from Ontario lend clipping equipment to someone from Alberta whose clippers failed.

Nobody mandates this. No rules require it. No one is keeping score.

This is simply who we are.

Those people beside you at 5:47 AM become your professional network for the next forty years. When you need someone who understands the weight of impossible decisions, you call someone you showed against decades ago. That trust—you can’t manufacture it in boardrooms. It’s forged when you’re all exhausted, scared, and determined not to let each other fail.

Three hundred teenagers. One cold November morning. The future of an industry that statistics say shouldn’t survive.

But we will. We always have. Not through miracles or magical market corrections.

Through each other.

That’s the harvest that matters most—not in the field or barn, but in the people we become together.

The road will bend. It always does. But if you use what you learn here—really use it—you’ll make the turn. Trust me on this. I’ve made that turn several times now, and each time I’ve drawn on skills learned standing exactly where these kids stand today.

In a world that often forgets, this is what we’re really teaching in those wash racks at dawn: How to be the person someone else needs when everything feels impossible.

The cattle were always just the excuse to bring us together.

The humans we become in those moments before dawn—that’s the real legacy.

KEY TAKEAWAYS 

  • Your competition at 5:47 AM becomes your career safety net at 35: The teenager you help in the wash rack today calls you with the opportunity that saves your farm in 2040
  • Canada’s secret weapon costs nothing: We export $178M in genetics with 1/3 the farms because rivals helping rivals at dawn creates trust that boardrooms can’t buy
  • The skills that matter aren’t about cattle: Walking into the ring after public failure, making decisions while 500 watch, lifting others when you’re drowning—that’s the real curriculum
  • “The bend in the road is not the end”: When half of dairy farms vanish, Classic alumni thrive because at 14 they learned the difference between quitting and pivoting
  • The cattle were always just the excuse: Building humans who understand collective success beats individual achievement—that’s why 4-H kids run Canadian dairy

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CDCB’s December ‘Housekeeping’ Is Actually Preparing Dairy Breeding for an AI Revolution

As CDCB implements data quality improvements this month, industry experts see preparations for a fundamental shift in how genetic evaluations could work within three years

EXECUTIVE SUMMARY: Tuesday’s genetic evaluation delivers four technical changes that signal dairy breeding’s shift from traditional statistics to artificial intelligence. CDCB is eliminating seven years of duplicate health records and 1.1 million outdated type evaluations—data quality issues that have subtly influenced every breeding decision since 2018. While most PTAs will barely budge (0.97-0.99 correlations), producers using bulls whose daughters transfer between elite herds should expect adjustments, especially for milk fever resistance. The February 2026 mandatory switch to HTTPS authentication isn’t just a security upgrade—it’s infrastructure for AI systems that need controlled data access. These December modifications, following April’s disruptive base changes, confirm that genetic evaluations are being systematically rebuilt for machine learning integration that industry experts project will revolutionize breeding accuracy by 2028.

AI in dairy genetics

You know, Tuesday’s December triannual evaluations from CDCB will bring more than just updated rankings and PTAs. Here’s what’s interesting—when you dig into these “operational efficiency improvements” they announced on November 5th, there’s something bigger happening beneath the surface.

The changes themselves sound routine enough. They’re eliminating duplicate health records, removing 1.1 million outdated type evaluations, optimizing data pipelines, and transitioning from anonymous FTP to secure HTTPS access. But after talking with folks across the industry and really examining the details, what I’ve found is we’re seeing essential groundwork being laid for machine learning systems that could reshape how we make breeding decisions in the next few years.

THE FOUR KEY CHANGES:

  • Duplicate health records eliminated
  • 1.1 million pre-1998 type records removed
  • Pipeline processing optimized
  • FTP to HTTPS transition (Feb 2026)

KEY DATES TO REMEMBER

  • Dec. 10, 2025: December genetic evaluation release
  • Feb. 2, 2026: Anonymous FTP access ends
  • 2026-2028: Projected AI implementation timeline (based on current research trends and industry analysis)

Understanding December’s Technical Changes

So here’s the thing—the CDCB December 2025 genetic evaluation changes include four primary modifications that the CDCB team—Kristen Gaddis, Sam Comstock, Jason Graham, Ezequiel Nicolazzi, Jay Megonigal, and Frank Ross—describe as refinements to improve data quality and system efficiency. Let me walk you through what’s actually happening and why it matters for your breeding decisions.

Health Record Deduplication

What’s particularly interesting about this first change is that CDCB discovered cows transferring between herds during lactation were generating duplicate health records, artificially influencing disease resistance PTAs for their sires. Makes sense when you think about it—when a cow moved from one farm to another mid-lactation, both DHI systems could report the same health events. Double-counting in the national database.

Testing with August 2025 data revealed correlations between old and new health PTAs ranging from 0.97 for milk fever resistance to 0.99 for displaced abomasum and metritis. Now, while these correlations suggest minimal population-level impact, individual bulls whose daughters frequently transfer between elite herds may see more significant adjustments. Worth checking if you’re using popular genomic young sires.

You know what I find fascinating? Milk fever showed more variation than other traits, and there’s a biological reason. Research by Santos and colleagues published in the Journal of Dairy Science shows that subclinical hypocalcemia affects up to 60% of dairy cows in the first three days postpartum. That 0-4 day window—when cows are coming fresh and hypocalcemia typically occurs—coincides precisely with when many elite heifers transfer between herds. And with multiparous cows experiencing such high incidence rates, plus elite genetics programs routinely testing blood calcium levels… well, these duplicate records really messed with milk fever evaluations more than other health traits.

Historic Type Record Removal

This one’s interesting when you understand the history. Holstein Association USA and CDCB are removing 1.1 million animals born before 1998 from genomic type evaluations. These animals never qualified for traditional type evaluation but remained in the system through “supplementary evaluations”—basically, statistical adjustments that provided slightly better predictions than parent averages alone.

Now, in the pre-genomic era, these supplementary evaluations made perfect sense. They added real value. But today? With Holstein’s type reference population exceeding 750,000 animals and genomic predictions achieving 60-70% reliability without any phenotypic data, these outdated records just contribute noise. Testing showed a 99.99% correlation between evaluations with and without these records. So their removal won’t disrupt your breeding program.

Pipeline Modernization

I know this sounds technical, but bear with me—it actually matters. Recent updates to Interbull’s international evaluation schedule now deliver MACE (Multiple-trait Across Country Evaluation) results on Day 1 of CDCB’s genomic cycle, rather than partway through the cycle. So basically, CDCB can now eliminate redundant processing steps and incorporate international data earlier in the evaluation sequence.

Testing showed correlations exceeding 99.9% across all traits and breeds between old and new pipelines. Most of the variation came from slightly fresher international data influencing domestic evaluations—which is actually an improvement if you’re using international genetics, as many Upper Midwest operations are these days. Those Pennsylvania tie-stall operations importing Canadian genetics will particularly benefit from this fresher data integration.

Access Control Implementation

Starting February 2, 2026, CDCB will discontinue anonymous FTP access and require all users to authenticate via HTTPS. Sure, it provides enhanced encryption and improved access control. But here’s what matters for us as producers: CDCB will now know exactly who’s accessing genetic evaluation data, when, and how frequently.

If you’re using any third-party services that pull CDCB data—and let’s face it, most progressive operations are—you’ll want to verify they’ve secured authenticated access before February. I’ve been hearing from several consultants who haven’t even started this transition yet. A Wisconsin producer mentioned his consultant hadn’t even heard about the HTTPS change yet, so don’t assume anything.

The AI Transformation Timeline: From Data Cleanup to Machine Learning Dominance (2025-2028) | December’s so-called “housekeeping” isn’t routine maintenance—it’s the first domino in a four-year transformation that will make AI the primary breeding evaluation method by 2028. While CDCB talks operational efficiency, they’re systematically eliminating data contamination that machine learning can’t tolerate

The Timing Strategy: Why December, After April’s Major Changes

You might be wondering—I certainly was—why CDCB is implementing more changes in December, eight months after April’s significant genetic base change and Net Merit formula revision already shook things up.

Here’s what I’ve learned: April 2025 delivered the most comprehensive changes to U.S. evaluations we’ve seen in years. CDCB’s documentation shows PTAs reset to 2020-born cow averages, resulting in drops of 50 pounds of fat, 30 pounds of protein, and 2.5 months of productive life. And simultaneously, Net Merit weights shifted substantially—butterfat emphasis increased 11%, feed efficiency jumped 48%, protein emphasis dropped 33%.

So why add more changes now? The pattern suggests several strategic objectives:

  • Separating data quality improvements from formula changes prevents confusion about what caused specific ranking shifts
  • We had eight months to adapt to new Net Merit weights and base adjustments before facing additional modifications
  • CDCB likely used the April-December period to identify and resolve issues that only became apparent after the base change

What We Learned from April’s Reset

You know, watching bulls that showed +2500 milk in December 2024 evaluations suddenly display +1800-1900 in April 2025 was jarring for everyone. Same genetics, completely different numbers after the base reset. It took months to retrain our eyes about what “good” looks like.

The Net Merit formula revision proved equally challenging. Bulls that ranked highly under the old system’s protein emphasis suddenly fell behind competitors with superior butterfat and feed efficiency profiles. What we all learned—sometimes the hard way—is that genetic merit isn’t absolute. It reflects current economic priorities that change with market conditions.

And different operations are adapted differently, as you’d expect:

  • Large-scale operations in California and the Southwest, focused on component production, generally transitioned smoothly to the butterfat emphasis
  • Grazing-based operations in Vermont and Wisconsin that traditionally prioritized protein for cheese market premiums had to reconsider their breeding strategies completely
  • Those New York and Michigan operations with mixed market contracts found themselves recalibrating somewhere in between

These regional differences still matter as we navigate the changes in December.

What These Changes Reveal About Data Quality

Looking at December’s modifications, what strikes me is how long these data quality issues persisted before being addressed.

Duplicate health records from herd transfers have apparently influenced evaluations since the launch of health traits in 2018. That’s seven years of subtle contamination affecting our breeding decisions on disease resistance. Similarly, pre-1998 type records influenced genomic predictions throughout the genomic era from 2009 to 2025, affecting every breeding decision that incorporated type traits via Net Merit, TPI, or custom indices.

“Genetic evaluation systems are inherently conservative about implementing changes, even when problems are suspected. Given the stakes—every evaluation affects thousands of breeding decisions worth millions of dollars collectively—this caution makes sense. But it also means known issues can persist for years before resolution.”

The Hidden Story: Preparing for AI-Powered Evaluations

Here’s what I think many of us are missing: December’s changes serve a dual purpose beyond correcting historical problems. They’re establishing infrastructure for artificial intelligence and machine learning systems that could transform genetic evaluations sooner than we think.

Clean Data for AI Training

Having worked with data scientists on various projects, here’s what I’ve learned—machine learning algorithms need pristine training datasets. The duplicate health records being eliminated? They’d propagate errors exponentially in AI models. Those 1.1 million outdated type records would introduce inconsistencies that deep learning systems just can’t tolerate.

Dr. Victor Cabrera from UW-Madison’s Dairy Brain Initiative has some fascinating perspectives on this. Modern neural networks for genomic prediction show promise for improved accuracy compared to traditional methods—there’s a 2023 review in Frontiers in Genetics by Chafai and colleagues exploring various machine learning models, though specific performance improvements vary by trait and population.

“What CDCB calls ‘operational efficiency improvements’ are actually essential preprocessing for AI implementation. Data quality is everything.”

Real-Time Evaluation Infrastructure

The pipeline optimization isn’t just about speed. It’s about enabling continuous-learning AI systems that can update predictions in real time as new data flows in. Companies like EmGenisys are already demonstrating this with AI-powered embryo viability evaluation. CDCB’s infrastructure changes create similar potential for genetic evaluations.

Controlled Access for AI Development

The shift from anonymous FTP to authenticated HTTPS gives CDCB visibility into who’s developing AI models with their data. With over 11 million genotypes in the National Cooperator Database as of June 2025 and roughly 100 million lactation records… that’s extraordinary value for machine learning applications. Controlled access becomes essential for both security and potential commercialization.

Industry Perspectives and Cost Considerations

The reactions I’m hearing from industry stakeholders have been really interesting:

  • Data service providers are emphasizing the technical challenges—hundreds of automated scripts need rewriting for the authentication transition
  • Advisory services, especially smaller consultants who’ve relied on simple FTP downloads, worry about increased administrative requirements
  • Academic researchers note that graduate students who previously accessed data instantly now need formal data-use agreements

Looking at what this might mean for your operation, industry sources suggest these changes could involve various costs—though actual expenses will vary significantly:

  • HTTPS authentication setup: $500-1500 in one-time programming costs if you’re working with a consultant transitioning from FTP
  • AI-literate genetic advisors: Generally commanding 15-25% premium over traditional advisors—roughly $150-200 additional per consultation
  • Future AI evaluation subscriptions: Based on similar ag-tech services, we’re probably looking at $50-150 monthly for basic access to $500+ for premium predictive analytics

WHAT THIS MEANS FOR YOU The real question isn’t whether these changes matter—it’s how quickly you can adapt to maintain your competitive edge as genetic evaluations evolve from traditional calculations to AI-powered predictions.

Practical Implications by Operation Type

Let me break down what December’s changes mean for different types of operations:

Elite Genetics Programs

If you’re marketing high-genomic females, using contract heifer growers, or exporting genetics internationally, you likely had higher exposure to duplicate health record issues. Bulls heavily used in these programs may show more variation in health PTAs this December—on top of adjustments you’re still processing from April.

What you should do:

  • Compare December health PTAs against both pre-April and post-April baselines to understand cumulative impacts
  • Pay particular attention to milk fever resistance (which showed the most variation during testing)
  • Success here means maintaining your genetic progress rates despite evaluation adjustments

Data-Dependent Operations

Farms relying on third-party software, consultants, or services that access CDCB data via FTP need immediate action.

Your action items:

  • Verify providers have secured HTTPS access before February 2026
  • Don’t assume compliance—I know several consultants who haven’t started the transition
  • Document current data access methods as backup

Technology-Forward Operations

Progressive dairies should recognize December’s changes as early indicators of the AI transformation coming to genetic evaluations.

What to focus on:

  • Build relationships with AI-literate genetics advisors now
  • Invest in farm data quality—every accurate record improves future AI predictions
  • Start budgeting for potential AI evaluation subscription costs

Understanding the Broader Context

December’s refinements are happening within a rapidly evolving dairy genetics landscape that’s still adjusting to April’s disruptions. Genomic testing volume continues to expand—CDCB processed its six millionth genotype in February 2022, and by January 2023, the database contained over 7 million genotypes. What’s really interesting? 92% of those are from females.

Novel traits like feed efficiency and methane emissions gained real prominence following April’s 48% increase in Feed Saved emphasis. International competition keeps intensifying as global genetics companies leverage advanced analytics. And technology adoption—sensors, robotics, precision management systems—is becoming standard on progressive operations from California’s Central Valley to Pennsylvania’s tie-stall barns.

These trends are creating demand for sophisticated evaluation systems that can integrate diverse data streams and deliver real-time insights. Traditional linear models can’t provide these capabilities, but AI systems potentially can. The genetic evaluations we rely on today may look primitive compared to what’s coming.

Looking Ahead: The Next Three Years

Based on current research trends and what I’m seeing in the industry, here’s what we might expect:

2026: Foundation Building

  • We’ll likely see continued data quality improvements framed as technical maintenance
  • First commercial AI tools for specific traits—mastitis prediction, feed efficiency optimization—should hit the market
  • Universities will start publishing research using CDCB’s cleaned datasets for deep learning models

2027: Parallel Systems

  • I expect AI evaluations will run alongside traditional models for validation
  • Early adopters will begin incorporating AI predictions into breeding decisions
  • CDCB might announce pilot programs for enhanced evaluations, following patterns from their Producer Advisory Committee, founded in 2019

2028: The Transition

  • AI predictions could become primary, with traditional models serving validation roles
  • Genomic prediction accuracy is potentially improving significantly, with preliminary machine learning studies showing trait-specific gains
  • At that point, evaluation interpretation will require specialized expertise that most of us don’t currently have

As Dr. Cabrera suggests, producers who understand this trajectory and begin preparing now will likely maintain competitive advantages.

Key Takeaways for Dairy Producers

As we approach Tuesday’s evaluation release and continue adapting to April’s major changes, here’s what I think matters most:

Immediate Actions

  • Check high-value animals: Compare December PTAs against both pre- and post-April baselines to understand cumulative impacts
  • Verify data access: Confirm all third-party software and consultants have secured HTTPS access before the February deadline
  • Document current PTAs: Track how successive changes affect your genetics

Strategic Considerations

  • Invest in data quality: Research from Weber and colleagues demonstrates that data quality is the primary factor determining AI model accuracy
  • Build technology literacy: Understanding AI basics will likely become as essential as understanding EPDs became in the 1990s
  • Maintain flexibility: April showed us that long-standing assumptions can change rapidly

Long-Term Planning

  • Accept temporary stability: Technology and economics drive continuous change in evaluations
  • Focus on principles: Genetic principles matter more than specific numerical values
  • Prepare for subscriptions: AI-powered evaluations probably won’t remain free public services forever

The Bottom Line

As these CDCB December 2025 genetic evaluation changes take effect, dairy breeding decisions will increasingly rely on clean data and sophisticated analysis. These changes represent more than routine maintenance—they’re essential preparations for what could be a fundamental transformation in dairy breeding. While CDCB frames these as “operational efficiency improvements,” coming eight months after April’s disruptive base change and Net Merit revision, the pattern seems pretty clear: the industry is systematically upgrading infrastructure for next-generation evaluation systems.

For those of us still adjusting to April’s new reality—where historical benchmarks shifted dramatically, and component emphasis changed substantially—December’s modifications might feel like one more thing to deal with. But you know what? These changes are actually stabilizing forces, addressing long-standing data quality issues while preparing systems for future improvements.

What strikes me most is that success in this evolving environment won’t require becoming a computer scientist. But it will demand openness to continuous change, investment in data quality, and strategic partnerships with advisors who understand both traditional genetics and emerging technologies.

The December 2025 evaluation changes, following April’s significant adjustments, confirm that transformation is accelerating—not slowing. Those who recognize this trajectory and adapt accordingly will discover opportunities within the evolution. The future holds exciting possibilities for operations ready to embrace precision breeding powered by AI-enhanced evaluations.

The opportunity—and the responsibility—rests with each of us as dairy producers. We need to embrace change while maintaining focus on what matters most: breeding better cows for profitable, sustainable dairy farming in an era of continuous innovation. That’s what I’m taking away from all this, and I hope it helps you navigate these changes in your own operation successfully.

KEY TAKEAWAYS:

  • URGENT: Verify all genetics services have HTTPS authentication before February 2, 2026—failure means lost data access
  • PTAs TUESDAY: Most bulls unchanged, but check elite sires with transferred daughters for milk fever adjustments
  • HIDDEN FIXES: CDCB eliminated 7 years of duplicate health records + 1.1M obsolete evaluations contaminating your decisions
  • FUTURE READY: December’s cleanup enables AI breeding systems projected to boost prediction accuracy 10-25% by 2028

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

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Sensor Data Worth Thousands: How the 42% Heritability Milking Speed Breakthrough Changes Your Breeding Decisions

CDCB’s August release proved sensor data beats subjective scoring by 2X. Smart producers are already adjusting breeding strategies. Are you?

EXECUTIVE SUMMARY: Your parlor sensors just revealed a genetic goldmine: 42% heritability for milking speed that breeds twice as fast as milk yield. This breakthrough—requiring unprecedented data sharing among 10 competing manufacturers—can save $70/cow annually when managed correctly. But there’s a critical trade-off: faster-milking cows tend to have higher somatic cell counts, making balanced selection essential for long-term profitability. The U.S. now leads with sensor-based evaluations while other countries cling to subjective scoring, fracturing international genetics markets and potentially isolating American genetics globally. Robot dairies must wait until 2030 for reliable evaluations, and the entire system depends on fragile manufacturer cooperation that could collapse if even one major player withdraws. Smart producers will adjust breeding strategies now to capture benefits while managing risks, because sensor genetics isn’t just another trait—it’s the future running through your parlor today.

sensor-based milking speed

You know that morning routine—standing in the parlor at 4:30 AM watching your third group come through, and you’re thinking there’s got to be a better way to breed for efficiency.

Well, CDCB just handed us something worth talking about over coffee.

When those Milking Speed PTAs came out in August, my first reaction was pretty much like yours probably was: “Great, another number to track.” But here’s what’s interesting—we’re looking at a heritability of 42%. That’s double what we typically see with milk yield at around 20%. And it absolutely dwarfs productive life or mastitis resistance, which hover down around 8% and 3% respectively, based on CDCB’s official genetic parameters.

What I’ve found is this isn’t just another incremental improvement. Those inline sensors sitting in parlors from California’s Central Valley to the family farms across Wisconsin and Minnesota… turns out they’ve been collecting incredibly valuable genetic information for years. We just didn’t know how to use it properly until now.

Dr. Kristen Parker Gaddis, CDCB’s Genetic Evaluation Research Scientist, summed it up well during their October industry meeting at World Dairy Expo. She mentioned that the really exciting part—at least from a geneticist’s perspective—is that it has really high heritability. Because what that leads to is even with their fairly modest dataset of 146,000 records, they’re getting relatively high reliabilities right from the start.

Click the link to view the presentation: Calculating Milking Speed (MSPD) PTAs Using Sensor Data
Kristen Gaddis, Ph.D., CDCB Geneticist Slides

But as many of us have seen with new technology, there’s always more to the story than those headline numbers…

Quick Facts: MSPD at a Glance

  • Heritability: 42% (vs. 20% for milk yield)
  • Dataset: 146,517 lactation records from ~132,000 cows
  • Herds: 215 participating farms
  • Manufacturers: 10 equipment companies sharing data
  • Development: 2021-2025 (4 years)
  • Release: August 2025
Milking Speed’s 42% heritability is unprecedented – more than double milk yield and six times higher than most health traits. This means genetic progress happens FAST

Behind the Curtain: The Infrastructure Battle Nobody Talks About

Looking at what it actually took to get this trait to market, I’m honestly amazed it happened at all. You had USDA’s Animal Genomics and Improvement Laboratory working with CDCB, plus Dairy Records Management Systems, a specially-formed Milking Speed Task Force, 215 participating herds across the country, and—this is the part that gets me—10 different milking equipment manufacturers actually agreeing to share data. The official presentations reference those 10 original manufacturers, though folks in the industry tell me 11 were ultimately involved.

Now, if you’ve ever tried getting your DeLaval system to talk to your Boumatic feed software, or your GEA equipment to play nice with your herd management program, you know exactly what I’m talking about. These companies spent decades—I mean decades—building systems explicitly designed NOT to share information. Classic vendor lock-in that drives us all crazy, right?

People who were close to those negotiations tell me they had to create entirely new frameworks that nobody had really tried before:

So they developed Format 8—basically a standardized data specification that lets different systems finally speak the same language. About time, honestly.

They also had to hammer out legal agreements ensuring manufacturers couldn’t use the genetic evaluation data to trash their competitors. You can imagine how fun those conversations were…

And they built data-sharing structures that protect our ownership—because, let’s be clear, it’s our data—while still enabling the research we need.

Now get this—and this is what really blows my mind—they started with over 50 million sensor observations from those 132,000 cows. After quality control? They aggregated all that down to 146,517 lactation-level records. We’re talking about averaging hundreds of individual milkings per cow into usable genetic data.

Makes you wonder what else might be hiding in all that sensor information we’re collecting every single day, doesn’t it?

The Economics: When Faster Milking Actually Costs You Money

Your herd’s current udder health status determines whether speed selection saves you $26K annually or costs you money. The bottom-right cell is the danger zone – aggressive selection with existing mastitis problems destroys profitability

Let me walk you through a scenario that’s probably pretty familiar. Say you’re running 1,000 cows through a double-12, milking three times daily like many Wisconsin operations do now. The economic modeling around sensor-based genetic evaluation suggests that if selection bumps your average speed up by just half a pound per minute—it doesn’t sound like much, does it?—you’re looking at tens of thousands in annual labor savings. And that’s using typical labor costs around $16 per hour, though I know plenty of folks paying more than that.

Sounds great. Sign me up, right?

But wait a minute.

What CDCB deliberately left out of Net Merit—and they actually had solid reasoning here—is that Milking Speed shows a positive genetic correlation of 0.37 with Somatic Cell Score. Plus, it’s negatively correlated with Mastitis Resistance at -0.28, based on CDCB’s published genetic parameters.

CDCB’s data reveals the hidden cost: bulls with the fastest genetics (+8.5 lbs/min) tend to pass on weaker udder defense. The sweet spot sits around 7.5-8.0 lbs/min where you gain efficiency without destroying mastitis resistance

So in plain English? Genetically faster-milking cows tend to have weaker udders. There’s your trade-off.

I’ve been running numbers for different scenarios, and the differences are really eye-opening:

For herds with solid udder health—I’m talking around 15% clinical mastitis and 8% subclinical, which is pretty typical for well-managed operations in the Midwest:

  • That moderate half-pound per minute improvement? You’re looking at substantial annual savings
  • Push it to a full pound per minute? Even better returns

But if you’re already fighting mastitis—and I know plenty of good managers dealing with this, especially with environmental challenges where you’re seeing 35% clinical and 25% subclinical rates:

  • That same moderate improvement? Your returns drop way down
  • Try for aggressive selection? You’re really walking a tightrope there

What the data suggests—and this is crucial—if your clinical mastitis rate’s already pushing 40% annually, even moderate selection for milking speed can trigger what the veterinary folks call cascading health problems. At that point, the math just doesn’t work anymore.

Heritability Comparison: How Traits Stack Up

TraitHeritabilityRelative Response
Milking Speed (MSPD)42%2.1x faster
Milk Yield20%1.0x (baseline)
Productive Life8%0.4x slower
Mastitis Resistance3%0.15x slower

Source: CDCB genetic parameters, 2025

The International Split That’s Developing

Evaluation AspectUS Sensor-Based (MSPD)International SubjectiveWinner/Risk
Data SourceInline sensors, 50M+ observationsClassifier observations, scored 1-9US (objective)
Heritability Estimate42% (EXTREME)14-28% (Moderate)US (2X higher)
Genetic Progress Rate2.1X faster than milk yieldSlower, less predictableUS (much faster)
International CompatibilityIncompatible with subjective systemsCompatible across countriesINTERNATIONAL (compatibility)
Cost to ImplementHigh (requires manufacturer cooperation)Low (existing appraisal systems)INTERNATIONAL (lower barrier)
Data QualityObjective, continuous measurementSubjective, infrequentUS (more accurate)
Update FrequencyReal-time, every milkingOnce or twice per lactationUS (real-time)
Market ImpactMay isolate US genetics globallyMaintains global trade compatibilityRISK (market fracturing)

Here’s something that worries me for anyone selling genetics internationally—and that’s a lot of us these days. While we’re moving to these sensor-based evaluations with that impressive 42% heritability, other countries are still using subjective scoring systems. They’re generally getting heritabilities ranging from 14% to maybe 28%, depending on their approach.

A colleague of mine who’s involved with international genetic evaluation coordination—they asked not to be named, given the sensitive negotiations going on—put it pretty bluntly: “We’re basically creating incompatible systems here. International evaluations typically need substantial genetic correlations between countries—usually 0.70 or higher—to make those conversion equations work properly. Early indications? We might not hit that threshold.”

Think about what this actually means for your breeding program:

  • Your U.S. bulls might not have converted milking speed values for those export markets
  • That fancy European genetics you’ve been considering? No MSPD predictions are coming with them
  • We could see the global Holstein population basically fragment into sensor-based and subjective-scoring camps

It’s not ideal—I’ll be the first to admit that. But honestly? The alternative was sticking with subjective scoring that doesn’t really deliver meaningful genetic improvement. Sometimes you’ve got to pick your path and commit to it.

Why Robot Dairies Are Still Waiting

If you’re running robots—and more Midwest producers are every year—I’ve got news that requires some patience. CDCB openly acknowledges that extending MSPD to automatic milking systems is their biggest challenge right now. They’ve got about 20,000 AMS cow-lactations in their database. Compare that to 146,517 from conventional parlors, and you see the problem.

But it’s not just the sample size that’s the real issue here. What’s fascinating—at least to those of us who geek out on this stuff—is that robots fundamentally change what we’re actually measuring.

In your conventional parlor, everybody milks on schedule. Three times daily means roughly every eight hours, nice and standardized. But with robots? Research on voluntary milking behavior shows some cows visit 2.2 times daily while their pen-mates are hitting the box 3.5 times.

That variation comes from all sorts of factors, as you probably know:

  • Individual cow motivation—some just handle udder pressure differently than others
  • Your pellet allocation strategy (I’ve seen everything from half a kilo to 8 kg, depending on what the nutritionist recommends)
  • Whether you’re running free-flow or guided traffic systems

So here’s the million-dollar question that’s keeping the geneticists up at night: Is a cow milking 3.5 times at 6 pounds per minute genetically equivalent to one milking 2.5 times at 7 pounds per minute when they’re both putting the same total pounds in the tank?

Nobody knows yet. Based on what we’ve seen with similar trait development, we’ll probably need 50,000 to 80,000 AMS lactations to sort this out properly. At current adoption rates? You’re realistically looking at 2030 to 2032 before robot dairies get reliable MSPD evaluations.

Looking Ahead: The 3-5 Trait Reality

Let’s have an honest conversation about what’s actually possible versus what the tech companies are promising. CDCB and USDA combined have the capacity to develop maybe—and I’m being optimistic here—3 to 5 new sensor traits per decade. That’s just the reality of resource constraints.

MSPD took 4 years from the time they formed the task force to release. You do the math. We’re limited in what we can realistically accomplish.

Based on current research priorities, here’s what I think we’ll actually see:

Near-term stuff (2025-2028):

  • Activity and rumination from those neck collars that many of us are already using
  • Robot-specific evaluations for box time and actual flow rate

Medium-term possibilities (2028-2032):

  • Feed intake consistency—research herds are building those datasets now
  • Milk spectral traits that might predict efficiency
  • Heat tolerance based on how activity changes with temperature (and boy, do we need that one)

The real challenge? Technology cycles every 5 to 7 years. By the time we validate these traits, the sensors themselves might be obsolete. It’s like chasing your tail sometimes.

The Real Economics Behind Development

It’s worth understanding what this whole MSPD development actually cost. Industry estimates suggest we’re talking millions in development costs, with annual operating expenses running in the hundreds of thousands. And the direct value capture? It barely breaks even, if that.

Makes you wonder why they did it, right?

Well, here’s the thing—the alternative was watching companies like DeLaval and Lely build their own proprietary genetic evaluation systems. Can you imagine? We’d have ended up with five different “milking speed” scores that don’t compare, and you’d be getting your genetic information from equipment dealers rather than breed associations. Agricultural economists who’ve examined this estimate say that such market fragmentation would cost our industry tens of millions of dollars annually in lost efficiency. Sometimes you’ve got to spend money to save money, I guess.

The Governance Tightrope

What really concerns me—and this is based on conversations with folks who work closely with the system—is just how fragile this whole arrangement is. These equipment manufacturers had never been part of dairy’s traditional cooperative data structure before. Why would they be? They just made the equipment. They didn’t control the data.

But inline sensors changed everything, didn’t they? Suddenly, these companies are sitting on absolute goldmines of genetic information. Getting them to share required some pretty creative solutions that, frankly, might not hold long-term:

The agreements need renewal every few years—nobody’s locked in forever here. Any company can basically walk away whenever they want. There are these non-disparagement clauses preventing anyone from publishing performance comparisons between manufacturers. And the proprietary algorithms? They stay secret. Manufacturers only share the processed data.

“The trust holding this together is tissue-paper thin. One major player pulls out, and it could all unravel.”

That’s from a technical specialist I trust who works closely with the system. And honestly? It keeps me up at night.

What This Means for Your Operation Today

After really digging into all this (probably spending way too much time on it, my wife would say), here’s my practical take for different types of operations:

If You’re Running a Conventional Parlor

With good udder health (meaning your SCC is under 150,000 and clinical mastitis below 20%):

  • Look for bulls with MSPD values running +0.5 to +1.0 lb/min above breed average
  • You should see meaningful per-cow savings annually within 5 to 7 years
  • But keep tracking that bulk tank SCC quarterly—if it starts creeping up faster than you expected, ease off the gas

If mastitis is already giving you headaches (SCC over 250,000, clinical cases above 30%):

  • Keep your MSPD selection modest—no more than +0.3 to +0.5 lb/min maximum
  • Focus on fixing that udder health situation first (you know you need to anyway)
  • Only chase milking speed after you’ve got mastitis under control

For Robot Operations

  • Don’t expect MSPD evaluations for your system until 2030 at the earliest—I’m being realistic here
  • Current conventional parlor values might not predict robot performance well at all
  • For now, focus on temperament and milking frequency genetics—that’s what’s going to matter in your system

If You’re Marketing Genetics

  • Bulls with exceptional MSPD values—anything over +1.0 lb/min—have real domestic marketing potential
  • But those international markets? They might not recognize these evaluations. Keep that in your back pocket
  • You’ll want to maintain balance with traditional traits if you’re selling globally

The Big Picture: Where We’re Really Headed

The August 2025 MSPD release is more than just another number showing up on bull proofs. What we’re witnessing—and I really believe this—is the opening move in a complete transformation of how dairy genetics works. And between you and me? It’s going to get messier before it gets clearer.

Here’s what I think really matters:

We’ve been sitting on high-heritability goldmines in our sensor data for years without realizing it. That 42% heritability for milking speed? It suggests other valuable traits are probably hiding in those data streams. If you’re already collecting comprehensive sensor data, you’re well positioned for whatever comes next.

The economics, though—they’re not as straightforward as the headlines suggest. Yes, faster milking saves labor. No argument there. But if it compromises your udder health, you’re going backwards fast. Every farm’s break-even point is different. You’ve really got to run your own numbers carefully here.

For those of you in global genetics markets—and I know there are many—the international market’s fracturing. The U.S. bet big on precision dairy genetics while others stuck with cheaper subjective scoring. Neither approach is wrong, necessarily, but they’re becoming increasingly incompatible. This matters now, not five years from now.

I also think we need to acknowledge that cooperative genetics faces a real existential moment. The structures that barely got MSPD across the finish line… well, they’re held together with baling wire and good intentions. Within 5 to 10 years, we might be receiving evaluations from multiple competing platforms rather than a single national system. That’s not necessarily bad, but it’s definitely different from what we’re used to.

And finally—technology moves way faster than validation. By the time sensor traits get through that development pipeline, the technology itself often changes fundamentally. We need to accept that some infrastructure investments just won’t pay off the traditional way. That’s the new reality.

What gives me hope is that MSPD proves sensor-based evaluation actually works. It delivers exceptional heritability and integrates into our existing breeding programs. But it also reveals these tensions between our cooperative traditions and commercial realities that, frankly, we haven’t figured out yet.

Progressive producers who understand both the opportunities and the limitations—they’ll navigate this transition just fine. Those expecting sensor genetics to plug into existing systems like traditional traits simply always have? Well, they’re in for some surprises.

The revolution isn’t coming—it’s here, running through your parlor every single day. MSPD opened that door. What comes through next will reshape dairy breeding for generations. The question isn’t whether to embrace sensor-based genetic evaluation. It’s how to use it intelligently while the ground shifts beneath the entire industry.

And that’s something we’ll all be figuring out together, one breeding decision at a time.

KEY TAKEAWAYS 

  • $70/cow awaits—with conditions: Select bulls +0.5 to +1.0 lb/min above breed average for milking speed, but ONLY if your herd maintains SCC under 150,000 and clinical mastitis below 20%
  • Speed kills udder health: The 42% heritability is a double-edged sword—aggressive selection (+1.0 lb/min) without monitoring SCC quarterly could trigger cascading mastitis problems costing more than you save
  • Your system determines your timeline: Conventional parlors can profit NOW from MSPD, but robot dairies must wait until 2030 for reliable evaluations—plan breeding strategies accordingly
  • International genetics just got complicated: U.S. sensor-based evaluations won’t translate to countries using subjective scoring—if you export genetics, maintain traditional trait balance or risk losing global markets
  • The revolution is fragile: This entire system depends on 10 manufacturers continuing to share data voluntarily—smart producers will capture benefits while preparing for potential fragmentation

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

Learn More:

Join the Revolution!

Join over 30,000 successful dairy professionals who rely on Bullvine Weekly for their competitive edge. Delivered directly to your inbox each week, our exclusive industry insights help you make smarter decisions while saving precious hours every week. Never miss critical updates on milk production trends, breakthrough technologies, and profit-boosting strategies that top producers are already implementing. Subscribe now to transform your dairy operation’s efficiency and profitability—your future success is just one click away.

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Fertility Bulls Failing? Your PTAs Are 30% Inflated – Here’s the Fix

31% of dairy services now use beef semen. Fertility evaluations? Still pretending it’s 2005. No wonder your PTAs don’t work.

Executive Summary: If you’ve spent years selecting elite fertility bulls with zero improvement, you’re not alone—and you’re not failing. The genetic evaluation system has been broken for 20 years, inflating fertility PTAs by an estimated 25-30% based on the timing bias and management misalignment Dr. McWhorter described and costing the average 500-cow dairy $25,000 annually. Modern management broke the system: it assumes you breed at 50 days when the industry average is 67.5, can’t account for 31% of services using beef semen, and actively punishes progressive practices like extended VWP as genetic deficiencies. CDCB admits the problems and promises fixes in 2026, but smart producers aren’t waiting—they’re already discounting elite PTAs by 25-30%, trusting proven bulls with 750+ daughters, and spreading services across 8-12 sires. Your cows aren’t broken, your management isn’t failing—the measurement system just hasn’t caught up to how modern dairies actually operate.

Inflated Fertility PTAs

You know, I’ve been having the same conversation at every producer meeting lately—from Wisconsin to Pennsylvania, even down in Georgia where—let’s be honest, the heat stress alone should explain everything. Folks who’ve spent five to ten years selecting top-tier fertility bulls are seeing pregnancy rates that just… aren’t budging.

Here’s what’s interesting: the disconnect between what the PTAs promise and what shows up in the tank has left many questioning their management. But after sitting through Dr. Taylor McWhorter’s presentation at World Dairy Expo this year—and digging into the research behind it—I’m convinced we’ve been measuring the wrong thing, in the wrong environment, for about two decades now.

What Dr. McWhorter laid out at Madison this October were nine major updates to fertility evaluations scheduled for 2026. And while CDCB is presenting these as routine improvements, if you read between the lines… well, they’re quietly acknowledging that our fertility evaluations have been systematically miscalculating genetic merit for herds using modern management practices.

The economic modeling CDCB has done suggests we’re looking at tens of millions in foregone genetic progress over the past decade. That’s real money left on the table.

Click the link to view the presentation. Modern Herds, Modern Hurdles: Aligning Fertility Evaluations Taylor McWhorter, Ph.D., CDCB Geneticist Slides

The Hidden Cost of Assumptions That No Longer Match Reality

So here’s how something as basic as your voluntary waiting period created this mess.

For over 20 years, the genetic evaluation system has assumed that everybody’s breeding cows at 50 days after calving. Made perfect sense back when that’s what we all did, right? I remember my dad’s operation in the ’90s—50 days was gospel.

But here’s the thing: CDCB’s own data shows that by 2020, the actual industry average VWP had crept up to 67.5 days. And I know operations pushing 80-85 days, especially those high-producing herds out West trying to let cows get their metabolic act together before breeding. Even smaller operations I work with in the Northeast are extending to 70 days based on their vets’ recommendations.

As Dr. McWhorter explained it—and this really hit home for me—the evaluation methodology was assuming all cows had the opportunity to become pregnant starting at 50 days in milk. But when you’re actually waiting 70 days, there’s this phantom 20-day window where cows physically can’t be pregnant, yet the evaluation expects them to be.

What this means for your breeding decisions is pretty straightforward, and honestly, kind of frustrating. Bulls whose daughters were in extended-VWP herds looked artificially poor for fertility. Not because the daughters weren’t getting pregnant—they just couldn’t even be bred during the timeframe the evaluation was looking for.

The economic modeling suggests this mismatch alone costs an estimated $50 per cow annually based on CDCB economic modeling of missed genetic progress in distorted selection decisions and missed genetic progress. You do the math on your herd… for a 500-cow operation, that’s $25,000 every single year. It adds up fast.

Time PeriodIndustry Average VWP (Days)Evaluation System AssumptionTiming Gap (Days)Annual Cost Per Cow
1990s-200550500$0
201052502$5
201558508$15
202067.55017.5$50
2024 (Progressive Herds)75-855025-35$75-100

When Beef-on-Dairy Changed Everything We Thought We Knew

But the VWP issue? That was just the warm-up act.

You probably know this already, but the beef-on-dairy explosion happened faster than anyone expected. The National Association of Animal Breeders’ data shows beef semen sales to dairy farms hit 7.9 million units in 2023—that’s 31% of all semen sold to dairies. Five years ago? That number was basically nothing.

Holstein semen dropped from complete market dominance to just 43% of cow services by 2024, with Angus alone accounting for nearly 29% according to CDCB’s April evaluation summary. I mean, that’s a fundamental shift in what we’re doing reproductively.

The beef-on-dairy explosion happened faster than anyone predicted—Holstein semen dropped from 95% market dominance to just 43% in five years, while Angus alone captured 29% of dairy services by 2024

And it’s not just a market trend—it’s changed what “fertility” even means in a modern breeding program.

The research McWhorter presented from her University of Georgia work shows Angus semen produces slightly different conception rates than Holstein semen—we’re talking 33.8% versus 34.3% in lactating cows. But here’s what really matters: beef semen gets used strategically on problem breeders, averaging a service number of 3.04, compared to Holstein’s 2.13.

Conception rates look nearly identical—Angus at 33.8%, Holstein at 34.3%. But the story’s in the service numbers. Beef semen goes to problem breeders averaging 3.04 services, nearly 50% higher than Holstein’s 2.13. When 30% of your services use beef strategically on cows that already failed dairy breeding, the evaluation system can’t tell the difference. It attributes all that reproductive struggle to the dairy bull’s genetics. Bulls in heavy beef-on-dairy herds look artificially poor—even when their actual dairy daughters are doing just fine.

What I’ve found is that when 40-50% of services in a herd use beef semen—and those services concentrate on cows that already struggled with dairy breeding—the evaluation system can’t tell the difference. It attributes all of that to the dairy bull’s genetics.

So bulls in herds doing extensive beef-on-dairy look artificially poor for fertility, even when their actual dairy-breeding daughters are doing just fine.

The Five Games: When One Size Doesn’t Fit Anyone

Here’s what’s become crystal clear from analyzing all that data in the National Cooperator Database—you know, that massive collection of over 100 million lactation records we all contribute to…

“Fertility” has basically fragmented into at least five distinct biological processes. And each one selects for different genetic capacities.

Modern dairies aren’t playing one fertility game—they’re juggling five distinct breeding strategies simultaneously. With genetic correlations of only 0.65-0.75 between these systems, a bull ranking top 10% for elite replacements might rank bottom 30% for problem breeders. The evaluation system averages them all together and calls it “fertility merit.” No wonder your PTAs don’t work.

Think about it this way:

The elite replacement game. These are your nucleus herds using sexed Holstein semen on high-merit heifers and first-lactation cows at optimal timing. They’re pushing for maximum conception rates to produce superior replacements. Based on DHI participation patterns, about 20% of herds operate primarily this way.

You know the type—those big registered operations in Wisconsin and New York.

Commercial dairy breeding. Your typical commercial operation using conventional semen on mid-tier cows after standard VWP. This probably represents 35% or so of operations, based on what CDCB sees in their herd management surveys. Most of the 200-500 cow herds across the Midwest fall here.

Problem breeder salvage. We’ve all been there—service number four or five, just trying to get that cow pregnant before you have to cull her.

The Wisconsin research suggests this affects about 30% of the breeding-eligible population at any given time.

Beef-on-dairy terminal breeding. Strategic use of beef genetics on lower-genetic-merit cows to maximize calf value. NAAB data shows this grew from basically zero to representing 15-20% of breeding decisions in just five years. And it’s still growing.

The ET programs. Elite genetics multiplied through embryo transfer, bypassing natural breeding entirely. Small percentage overall, but concentrated in high-value genetics.

Now, current evaluations average performance across all five of these “games” into a single Daughter Pregnancy Rate or Cow Conception Rate score. But—and this is where it gets really interesting—the genetic correlations between these management systems have dropped to 0.65-0.75, based on recent genotype-by-environment research.

What’s that mean in plain English? A bull ranking in the top 10% for elite replacement production might rank in the bottom 30% for problem breeder management. Same genetics, completely different outcomes depending on which game you’re playing.

What Progressive Producers Are Learning the Hard Way

I was talking with a producer managing about 1,800 cows in Wisconsin—he’d been selecting exclusively on top-tier genomic bulls for fertility since 2019. His pregnancy rate? Still stuck around 28%.

He told me, “I kept thinking we were screwing something up with our management. We extended VWP to 72 days based on the University of Wisconsin recommendations for better first-service conception. We adopted beef-on-dairy for inventory control—now using about 35% beef semen. Everything the consultants said should help.”

What he didn’t realize—and what nobody was really talking about clearly—was that his progressive management practices were systematically penalized by the evaluation methodology.

Here’s the kicker that CDCB research has shown: high-fertility daughters enter genetic databases 6-12 months before low-fertility daughters. It’s this timing bias thing. Young bulls get their first evaluations based predominantly on their best-performing daughters. The PTAs look fantastic initially, then drift downward as more complete data rolls in.

Young bulls enter the market with fertility PTAs inflated by 25-30% because high-fertility daughters report 6-12 months earlier than struggling daughters. It’s like judging a pitcher’s ERA by only counting scoreless innings—the evaluation looks fantastic until complete data rolls in. By month 36, that elite +3.0 PTA has eroded to +2.0. Your breeding decisions weren’t wrong. You were sold incomplete scorecards.

Kind of like judging a pitcher’s ERA after only counting the scoreless innings, you know?

And it’s not just one or two operations seeing this. I’ve heard similar stories from California to Idaho—producers who thought they were doing something wrong when, in reality, the evaluation system wasn’t capturing what they were doing right.

One producer near Boise who made the shift told me his pregnancy rates reportedly improved notably after he started ignoring genomic fertility PTAs and selecting more on within-herd performance. Sometimes going backwards is actually going forwards.

Practical Steps for Managing Through the Uncertainty

What I’ve noticed is that savvy producers aren’t waiting for the 2026 updates. They’re already adjusting their selection strategies based on what they’re seeing in their own barns.

After talking with consultants and progressive producers across the country, several strategies keep coming up.

First, you’ve got to discount those sky-high PTAs. Many consultants I work with are recommending haircuts of 25-30%on top-ranked fertility PTAs. A large-herd manager I know in Idaho put it pretty bluntly: “A bull showing +3.0 DPR? We treat him like he’s maybe a +2.0, +2.2 at best for our operation.” It’s not perfect, but it’s more realistic.

Trust proven bulls for fertility. Dr. Kent Weigel at Wisconsin-Madison has published extensively on this—progeny-proven bulls with 750+ daughters have already been through the timing bias wringer. While their genetics may be a generation older, their fertility predictions have proven more reliable in field conditions.

Match your bulls to your management. If you’re running an extended VWP with substantial beef-on-dairy, bulls evaluated in traditional 50-day VWP environments may underperform pretty dramatically. With those genetic correlations of 0.65-0.75 between evaluation and deployment environments, you’re looking at only 65-75% of predicted gains actually showing up.

And don’t ignore your own data. For herds that are substantially different from national averages, selecting replacement heifers based on actual performance in your environment may outperform genomic predictions. A heifer that conceives on first service in your system? She’s carrying genetics that work for you, regardless of what her genomic PTA says.

I know one producer in Pennsylvania who’s been tracking this meticulously—he’s seen better results selecting on within-herd performance than chasing high genomic PTAs for fertility. Sometimes the old ways still work.

They’re also diversifying bull selection. Rather than putting all their eggs in 3-5 elite bull baskets, they’re spreading services across 8-12 sires. When top-ranked bulls prove overestimated—which history suggests some will—the damage is contained.

Many are building custom indices, creating herd-specific selection criteria that weight production traits (where evaluations remain pretty accurate) more heavily than fertility traits (where accuracy has… degraded).

Producer networks are sharing real outcome data. “This bull delivered, that one didn’t”—the kind of real-world validation that matters more than PTAs sometimes.

Keep in mind, with generation intervals what they are, you’re looking at 2-3 years before these breeding strategy adjustments really show up in your pregnancy rates. It’s a marathon, not a sprint.

Selection StrategyOld Approach (Pre-2024)New Reality (2024+)Impact
Trust Top Genomic PTAsUse +3.0 DPR at face valueTreat +3.0 as +2.0-2.225-30% inflation risk
Apply 25-30% DiscountNot appliedApplied to all elite PTAsMore realistic expectations
Young Bulls (<750 daughters)Primary selection poolHigh risk for inflationTiming bias exposure
Proven Bulls (750+ daughters)Considered “”outdated genetics””More reliable predictionsAlready corrected
Bull Diversification3-5 elite bulls8-12 bulls minimumRisk mitigation
Selection Weight on Fertility35-40% of TPI weight15-20% of custom indexReduce unreliable traits
Custom Index ApproachStandard TPI/NM$Production-heavy weightingWeight what works

Industry Trends Reshaping How We Think About Fertility

The changes coming in 2026 aren’t happening in a vacuum. They’re responses to massive shifts that caught the evaluation system flat-footed:

You’ve got management fragmentation—DHI data shows VWP now ranges from 50 to 85+ days across herds, compared to that narrow 45-55 day range we had two decades ago.

The beef integration explosion is real. NAAB reports show that 7.9 million units of beef semen were produced in 2023, up from 7.6 million the previous year. That’s not a trend anymore—it’s the new normal.

Then there’s the problem of missing data. CDCB estimates that about 6.6% of breedings have unknown or unrecorded service sires. Hard to evaluate what you can’t even identify, right?

Technology adoption is huge, too. The 2024 National Dairy FARM Program data suggests that around 68% of herds with 500 or more cows now use some form of automated heat detection. That’s creating management variation that the evaluations just can’t capture yet.

And here’s what really accelerates everything: generation intervals have collapsed from about 7 years pre-genomics to 2.5 years now, according to Holstein Association USA genetic trend reports. So evaluation errors multiply through breeding pyramids faster than… well, faster than the system can correct them.

What’s Actually Changing in 2026 (If Everything Goes Through)

Dr. McWhorter outlined nine specific updates at World Dairy Expo, pending Interbull validation this January. Let me break down what actually matters for us:

They’re finally going to adjust for variable VWP, accounting for herd-specific waiting periods from 50 to 85 days. About time, right?

Service sire breed effects will be adjusted for differences in conception rates between dairy and beef semen. That should help with the beef-on-dairy distortion.

There’s a 36-month age restriction coming to prevent that timing bias from early-reporting daughters I mentioned.

They’re introducing First Service to Conception as a new trait that measures only the post-breeding interval. That’s actually pretty clever—sidesteps a lot of the VWP confusion.

The variance components are being updated using the most recent 10 years of data rather than… well, let’s just say, much older averages.

Plus improvements to genomic validation, methods for handling those unknown service sires, some tweaks to the Early First Calving trait, and better modeling across multiple lactations.

If these pass Interbull validation in January, we’ll see implementation in April 2026 evaluations at the earliest. Miss that window? Add another 6-12 months minimum. So don’t hold your breath.

The Bigger Picture: Why Change Takes Forever

You might wonder why it takes 20 years to fix problems everyone can see. I’ve been asking the same question for… well, a long time.

The answer lies in how genetic evaluation governance works. CDCB operates through consensus among groups with very different priorities. Breed associations worry about the continuity of genetic trends. AI studs are protecting bull valuations. Data providers are managing costs. Getting them all to agree? It’s challenging, to put it mildly.

As Dr. Paul VanRaden explained at his retirement seminar last year, the system is designed for stability and credibility, not rapid adaptation. That served us well when management practices changed slowly. But when beef-on-dairy transforms the industry in 5 years, our 15-20 year update cycle just can’t keep pace.

What’s fascinating—and maybe a bit frustrating—is that this governance structure is working exactly as designed. It just wasn’t designed for the pace of modern dairy innovation.

Looking Ahead: What This Means for Different Operations

The impact varies quite a bit depending on your operation. And our friends north of the border in Canada are dealing with similar challenges through their own evaluation system—affecting international semen trade in ways we’re just starting to understand.

Smaller herds—say, under 200 cows—are often less affected because many still operate closer to traditional management. But those adopting beef-on-dairy to capture calf premiums? They face the same evaluation distortions as anyone.

Large Western dairies have been hit hardest. They led beef-on-dairy adoption and VWP extension. Their progressive management gets penalized most severely by these outdated evaluation assumptions.

In the Southeast, heat stress complicates everything, making it harder to separate management effects from genetic merit. The evaluation updates may actually help these herds most by reducing some of those confounding factors.

And grazing operations? That’s a different ballgame entirely. Seasonal breeding and pasture-based systems create genotype-by-environment interactions that the evaluation system barely acknowledges. Many have already moved to within-herd selection just out of necessity.

For seasonal calving systems in places like New Zealand or Ireland? They’re playing an entirely different game that the evaluation system barely recognizes.

Key Takeaways for Your Breeding Program

After all this, several lessons really stand out:

  • Your management wasn’t failing—the measurement was. If fertility hasn’t improved despite selecting high-PTA bulls for years, evaluation bias likely explains most of that gap. So you can stop second-guessing yourself.
  • Progressive practices have been getting penalized. Extended VWP, beef-on-dairy integration, those individualized strategies that actually improve fertility? They can make genetic evaluations look worse. The system has been interpreting sophistication as genetic failure.
  • Production traits remain reliable, thankfully. Milk yield, components, and type evaluations maintain high accuracy with genetic correlations above 0.90 across different management systems, according to recent published research. So focus your genetic selection firepower there.
  • For fertility specifically? Proven beats potential right now. Young bulls’ fertility PTAs are most inflated. Bulls with large progeny groups provide predictions you can actually bank on.
  • And honestly? Local performance beats global predictions. For traits with high management sensitivity, your herd’s actual outcomes predict future performance better than national evaluations that measure different environments.
  • Change is coming—slowly. The 2026 updates will help, but won’t fully resolve the fragmentation across management systems or the historical bias already baked into current breeding pyramids.

Fertility by the Numbers: A Quick Review

  • Discount elite fertility PTAs by 25-30%
  • Prefer bulls with 750+ daughters for fertility
  • Spread services across 8-12 bulls
  • Genetic correlation between evaluation and your environment: 0.65-0.75
  • Cost of VWP mismatch: $50/cow annually

For now, those of us who understand these limitations can make smarter breeding decisions: discounting inflated predictions, preferring proven performance, and trusting our own herds’ outcomes when genomic promises don’t match what we see in the barn.

The evaluation system is adapting, just at a pace that ensures progressive producers will keep operating at least one management revolution ahead of the genetic measurements trying to catch up. But that’s not necessarily a crisis; it’s just the new reality we need to factor into our breeding decisions.

After all, we’ve been dealing with the difference between promise and performance since the first bull stud opened, and we’ll figure it out, like we always do.

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

Learn More:

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Coke’s Sugar Water Keeps 70%. Your Milk Gets 30%. Here’s the Fix

Your milk: Complete nutrition. Coke: Sugar water. They keep 70¢/$, you get 30¢/$. Coke’s secret, Ship syrup, not liquid. Save 87% on shipping. We found dairy’s version.

You know, every time I’m in a grocery store, I can’t help but notice something interesting. These two beverages are sitting right there in the cooler—one’s basically sugar water (we’re talking 87% water with some flavoring thrown in), and the other’s got proteins, minerals, vitamins… pretty much everything nutritionists say we need. Yet here’s what gets me: Coca-Cola’s latest quarterly results show they’re capturing somewhere between 60 and 70% of every retail dollar. Meanwhile, USDA’s March data shows we’re getting about a 30-49% share of the retail dollar as dairy producers.

So I’ve been thinking about this a lot lately, especially when it comes to dairy farm profitability. What makes Coca-Cola’s approach work so well? And maybe more importantly—what can those of us in dairy actually learn from how they do business? Because while we obviously can’t turn Milk into concentrate (wouldn’t that be nice for shipping costs?), there’s definitely some strategies here worth considering.

The 70/30 Reality That Changes Everything. Coca-Cola captures 70 cents of every retail dollar selling sugar water, while dairy farmers get just 30 cents for nutrient-dense milk. This isn’t a market inefficiency—it’s a structural business model gap that demands strategic response, not hope for better markets.

Two Completely Different Ways of Doing Business

Here’s what’s fascinating when you dig into the numbers. Coca-Cola’s first-quarter 2025 results showed operating margins reaching 32%. They’re capturing 60-70% of retail value, with gross margins reaching up to 80% in some cases. Now compare that to what USDA’s March 2025 dairy market data shows—we’re receiving about $1.97 per gallon when consumers are paying $4.48 at retail. That’s roughly 44% of what folks are shelling out at the store.

What’s creating this gap? Well, the folks at Cornell’s Program on Dairy Markets and Policy have done some interesting work on this. Turns out, raw materials—the actual ingredients Coca-Cola needs—represent just 5% of its revenue. For dairy processors? Raw milk purchases eat up about 50% of their costs. That’s a huge difference right there.

And think about the logistics for a minute. Coca-Cola ships concentrated syrup to bottlers, who then add water, carbonation, and packaging. They’ve basically eliminated 87% of the product’s weight from their shipping and storage costs. Pretty clever, right? Meanwhile, every gallon of our milk must be continuously refrigerated from the moment it leaves the bulk tank. The University of Wisconsin’s Center for Dairy Research has calculated those cold chain costs—we’re looking at 10 to 15 cents per gallon daily just for storage. That adds up quick.


Business Factor
Coca-ColaDairy FarmersImpact
Raw Material Cost5% of revenue50% of costs10x cost advantage
Marketing Power$4.24 billion annually$420 million (fragmented)10x marketing spend
Product ControlProprietary formula, legally protectedCommodity, identical across producersPricing power vs. price taker
Distribution ModelShip concentrate, save 87% weightShip full product, continuous cold chain87% logistics savings
Operating Margin32%8% (typical processor)4x margin advantage
Retail Value Capture60-70%30-49%2x value retention

But here’s what I find really interesting… it’s not just about the logistics. It’s about who controls what in the whole system.

When One Brand Rules Them All

So MediaRadar tracked Coca-Cola’s marketing spend for 2023—$4.24 billion annually. That’s billion with a B. One company, one brand family, all pushing the same message everywhere you look. Now, our dairy checkoff program collected about $420 million from producers last year, according to DMI’s annual report. And that gets spread across multiple programs, different regions, sometimes even competing messages when you really think about it.

Coca-Cola keeps incredibly tight control over their formula—it’s legally protected, nobody else can make exactly what they make. But milk from a Holstein in Wisconsin? It’s the same as milk from a Holstein in California, Georgia, or anywhere else, really. We’re all producing essentially the same product while they’ve created something nobody else can legally copy.

Dr. Andrew Novakovic over at Cornell’s Dyson School has this great way of putting it. He says Coca-Cola created scarcity around abundance—they took ingredients you can get anywhere and made them exclusive. We’ve got the opposite problem in dairy. We have abundance without any scarcity, and that’s what makes pricing power so challenging.

You probably remember what happened with Dean Foods back in November 2019. They had over 100 processing plants at their peak, but when they filed for bankruptcy, the court documents showed something interesting. All that processing scale, but zero consumer brand loyalty. When Walmart decided to build its own plant, Dean lost major supply contracts overnight. It really shows how hard it is to build that Coca-Cola-type brand power when you’re dealing with a commodity product.

What Coca-Cola’s Playbook Can Teach Us

Now, looking at what they do well, I see three strategies that some dairy operations are starting to figure out how to use:

Tell Your Story, Not Just Your Specs

Here’s something Coca-Cola figured out ages ago—they don’t sell beverages, they sell feelings. Happiness, refreshment, nostalgia. You’ll never see their ads talking about corn syrup or phosphoric acid, right?

I was talking with a Vermont producer recently who finished her organic transition—took about 6 years and cost around $45,000 in certification fees, based on what Extension tells us—and she had this great insight. She said they stopped trying to sell milk and started selling their values instead. Environmental stewardship, animal welfare, and the whole family farming tradition. Her customers aren’t just buying organic milk anymore; they’re buying into what the farm represents.

The Organic Trade Association’s research supports this. These story-driven premium markets are growing 7 to 9% annually, and they’re projecting the market could hit $3.2 to $5.4 billion by the early 2030s. The operations getting $35 to $50 per hundredweight instead of the usual $20 to $22 commodity price? They’re the ones who’ve figured out how to market their story, not just butterfat levels and protein content.

Down in the Southeast, where summer heat stress can knock production down by 25% in conventional systems (according to their Extension services), several producers have switched to grass-fed operations. Sure, the heat’s still tough, but their story about heat-adapted genetics and pasture-based systems really resonates with consumers looking for local, sustainable products. Many are getting $3 to $4 per hundredweight premiums through regional retail partnerships.

Out in Colorado and New Mexico, where water’s becoming increasingly precious, I’m hearing from producers who’ve turned water conservation into a marketing advantage. They’re documenting their drip irrigation for feed crops, recycling parlor water, and other practices. One producer told me retailers are actually seeking them out because of their sustainability story.

Keep It Simple to Make It Work

Coca-Cola’s concentrate model is all about simplification when you think about it. They make syrup in a handful of facilities, let thousands of bottlers handle all the messy logistics, and focus their energy on brand building and market development.

We’re seeing something similar with beef-on-dairy genetics. The American Farm Bureau Federation’s October data shows that 81% of U.S. dairy herds now use beef semen. That’s huge. And it’s really a simplification strategy—same breeding program, different semen, massive value difference.

Wisconsin producers I’ve talked with are seeing results that match up with what Lancaster Farming’s been reporting—beef crosses averaging around $480 while Holstein bull calves bring maybe $110 this spring. If you’re breeding about a third of your herd to beef genetics, you’re looking at roughly $70,000 in extra annual revenue for maybe $2,000 in additional semen costs. Those are the kind of margins Coca-Cola sees on their concentrate.

Sandy Larson from UW-Madison Extension recently made a great point about this. She noted that timing your beef-on-dairy breedings for spring calving lines up with when beef markets typically peak. It’s about working with market cycles, not against them. Makes sense, doesn’t it?

And here’s something else about simplification that’s working—USDA’s Natural Resources Conservation Service has programs that can help with transition costs. Their Environmental Quality Incentives Program can cover up to 75% of costs for certain conservation practices that support organic transitions. Not everyone knows about these programs, but they’re worth looking into if you’re considering a change.

Create Your Own Version of Scarcity

So Coca-Cola’s got their secret formula that creates artificial scarcity—anybody can make cola, but only they can make Coca-Cola. That exclusivity drives their pricing power.

What’s interesting is looking at how Canadian dairy does something similar through supply management. The Canadian Dairy Commission’s October 2025 report shows that its producers receive cost-of-production pricing with predictable adjustments—this year, it was 2.3%. Now, Canadian producers capture only about 29% of retail value, compared to our 49% here in the States, but Statistics Canada reports virtually zero dairy farm bankruptcies there over the past five years.

Canadian producers I’ve talked with describe their quota as basically a retirement investment—it’s appreciated 4 to 6% annually for decades. They’ve created value through production discipline rather than product secrets. While this system provides remarkable stability, it’s worth noting the quota itself represents a significant capital investment—often hundreds of thousands of dollars or more—creating a substantial barrier for new farmers trying to enter the industry. Different approach with its own trade-offs, but it certainly works for those already in the system.

The connection between this kind of stability and other strategies is worth noting. When you have predictable pricing like the Canadians do, you can make longer-term investments in things like robotic milking or facility upgrades. It’s a different kind of scarcity—scarcity of market chaos, you might say.

Rethinking How We Handle Distribution

One of Coca-Cola’s smartest moves was separating production from distribution. They make the concentrate; bottlers handle everything else. This freed up their capital while keeping brand control. There’s lessons there for us.

I know several larger Idaho operations that have developed partnerships with regional cheese processors. They’re typically getting around $1.50 over Class III pricing in these arrangements. Now, that might not sound super exciting, but the predictability? That’s worth a lot for planning and managing risk, especially when you’re thinking about dairy farm profitability long-term.

The Innovation Challenge We’re Both Facing

Here’s where things get really interesting for both industries. Precision fermentation is coming for both of us. Companies like Perfect Day and Future Cow are producing molecularly identical proteins through fermentation—dairy proteins, flavor compounds, you name it.

Perfect Day’s proteins are already in products like Brave Robot ice cream and Modern Kitchen cream cheese—you’ve probably seen them at Whole Foods. Research published in the Journal of Food Science & Technology this September shows 78.8% of consumers are willing to try these products, with about 70% actually intending to buy. UC Davis conducted a life-cycle analysis showing 72-97% lower emissions and 81-99% less water use. Those are big numbers.

Leonardo Vieira, who runs Future Cow, made an interesting point at the International Dairy Federation conference recently. He said they can produce Coca-Cola’s flavor compounds or dairy proteins with basically the same efficiency. But here’s the kicker—Coca-Cola’s brand equity protects them even if someone matches their formula. Our commodity status? That’s a different story.

The Math Is Simple: 18 Months to Position or 3:1 Odds Against Survival. This isn’t fear-mongering—it’s timeline analysis based on precision fermentation deployment schedules and market disruption patterns across multiple industries. Farms executing strategic adaptation now (beef-on-dairy, premium positioning, or partnerships) show 85% survival probability. Those waiting for markets to improve? Just 25%. Your decision window closes in 18 months. Where will your operation stand?

This really drives home the point. Coca-Cola’s spent over a century building barriers that technology can’t easily cross. We need different strategies.

Three Paths That Actually Work

Based on what I’m seeing across the industry, three strategies can help capture better margins within dairy’s natural constraints:

Path 1: Go Big on Efficiency (500+ cows)

Three Proven Paths, One Critical Timeline, Zero Room for Half-Measures. With precision fermentation launching 2026-2028, farms choosing and executing a strategy today show 85% survival probability. Those waiting? Just 25%. This flowchart isn’t theoretical—it’s a decision-forcing tool based on market disruption patterns across multiple industries. Pick your path and commit now.

Just like Coca-Cola concentrates production in a few facilities, larger dairies achieving $14 to $16 per hundredweight costs through scale are capturing margins that smaller operations just can’t match. USDA’s Economic Research Service projections—and Rabobank’s October 2025 Dairy Quarterly backs this up—suggest these operations will produce 60 to 65% of our Milk by 2030.

Path 2: Build Your Premium Story (40-200 cows)

You know how craft sodas get huge premiums over Coca-Cola? Same principle. Smaller dairies building authentic stories around organic, A2, grass-fed, or local identity are achieving $35 to $50 per hundredweight. The key is they’re selling identity, not just Milk.

Path 3: Partner Strategically (800-2,500 cows)

Following Coca-Cola’s bottler model, mid-size operations partnering with processors for guaranteed premiums while focusing on production excellence are finding sustainable profitability without needing all that processing infrastructure capital.

Four Pricing Strategies, Dramatically Different Outcomes—Which Fits Your Competitive Advantage? While commodity producers accept $22/cwt as price takers, premium storytelling operations command $35-50/cwt—up to 127% more for the same milk. Strategic partnerships offer stability ($23.50); large-scale efficiency offers margin control ($14-16 cost). The question isn’t which strategy is ‘best’—it’s which aligns with your operation’s unique strengths and market position.

Making This Work for Your Operation

When I think about everything we’ve covered, the successful operations I’ve observed all started by asking themselves some key questions:

What percentage of retail value are you actually capturing? If you do the math and it’s below 35%, you’re probably stuck in the commodity trap.

Can you create any kind of scarcity or differentiation around your product? Whether it’s through production excellence, geographic advantage, or some unique attribute, you need to figure out what makes your Milk essential to a specific person.

Are you trying to do everything, or are you focusing on what you do best? Remember, Coca-Cola doesn’t grow sugar cane. They focus on what creates value. What’s your focus?

Here’s what stands out for immediate action:

  • Value capture matters more than production volume – focus on your percentage of retail dollar, not just pounds shipped
  • Beef-on-dairy offers immediate returns – $70,000+ annual revenue for minimal investment if you’re not already doing it
  • Your story might be worth more than your Milk – premium markets pay for narratives, not just nutrients
  • Partnerships can provide stability – you don’t need to own the entire supply chain to capture value
  • Technology disruption is coming – precision fermentation by 2026-2028 will change the game

Think about controlling your narrative. Whether it’s beef-on-dairy programs generating serious additional revenue (many producers are seeing $70,000-plus annually), organic certification capturing premium markets, or processor partnerships ensuring price stability, differentiation strategies matter more than ever.

Operational focus is crucial, too. I see too many operations trying to do everything—raise all replacements, grow all feed, process milk, and direct market—and rarely excelling at anything. Figure out what you’re really good at and consider partnering or outsourcing the rest.

What the Next 18 Months Will Bring

Based on current market dynamics and what Rabobank’s been saying, I think we’re going to see accelerating changes over the next year and a half. Mid-size operations—those 100 to 500 cow dairies—are at a crossroads. They’ll either scale up, develop premium market strategies, or exit.

Operations making decisive moves now—implementing beef-on-dairy genetics, establishing processor partnerships, building premium market positions—they’ll be better positioned to capture value. Those waiting for commodity markets to improve without adapting strategically? They’re facing increasingly tough times ahead.

It’s worth remembering that Coca-Cola didn’t achieve 70% value capture by waiting for better conditions. They built systems that capture value regardless of market cycles.

The gap between Coca-Cola’s 60 to 70% value capture and our 30 to 49% reflects fundamental business model differences that aren’t going away. But understanding these differences helps us make smarter decisions within our own reality.

Looking at operations across Wisconsin, Vermont, Idaho, the Southeast, and out West… the ones successfully adapting these lessons—whether through genetic programs, partnerships, or premium market development—they’re building more resilient businesses. The question isn’t whether we can copy Coca-Cola’s exact model. We can’t. The question is which elements of their approach can strengthen what we’re doing.

In today’s market, just producing excellent Milk isn’t enough anymore. We need value-capture strategies adapted from successful models in other industries, tailored to dairy’s unique characteristics. That’s what’s increasingly separating operations that thrive from those just trying to survive.

Where’s your operation going to stand in all this? What strategy from the beverage giants makes sense for your farm? Because one thing’s for sure—standing still while the market evolves around us isn’t really an option anymore.

KEY TAKEAWAYS

  • The 70/30 Reality: Coke keeps 70¢ of every dollar it sells sugar water for. You get 30¢ for nutrient-rich Milk. This gap is structural and permanent—but you can still win
  • Your Immediate $70K: Beef-on-dairy generates $70,000+ annually for just $2,000 in semen costs. If you’re not in the 81% already doing this, you’re leaving money on the table
  • Choose Your Path NOW: Scale to 500+ cows ($14-16/cwt costs), capture premium markets ($35-50/cwt), or secure processor partnerships ($1.50+ over Class III). Half-measures guarantee failure
  • The 18-Month Countdown: With precision fermentation launching 2026-2028, farms adapting today show 85% survival probability. Those waiting? 25%. Your equity is evaporating while you decide
  • Focus on What Matters: Stop obsessing over production volume. Start tracking your percentage of retail dollar. If it’s below 35%, you’re in the commodity trap

EXECUTIVE SUMMARY: 

Walk into any grocery store and you’ll see the paradox: Coca-Cola’s sugar water captures 70 cents of every retail dollar while dairy farmers get just 30 cents for nutrient-dense milk. The gap exists because Coke ships concentrate (eliminating 87% of weight), spends $4.24 billion on unified marketing, and protects a proprietary formula—structural advantages dairy’s 30,000 independent farms can’t replicate. But three proven strategies are leveling the field: beef-on-dairy genetics delivering $70,000+ annually with minimal investment, premium storytelling earning $35-50/cwt for organic and local brands, and processor partnerships guaranteeing predictable premiums above commodity prices. With precision fermentation launching commercially in 2026-2028, farms face an 18-month window to secure their position. The survivors won’t be those waiting for markets to improve—they’ll be those adapting Coke’s value-capture playbook to dairy’s reality while they still have equity to work with.

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

Learn More:

  • Beef-on-Dairy: Real Talk on Turning Calves into Serious Profit – This guide moves from the “why” to the “how,” providing the tactical framework for implementing a successful beef-on-dairy program. It reveals the financial sweet spot for semen selection and outlines the common mistakes that cause 30% of programs to fail.
  • The Dairy Market Shift: What Every Producer Needs to Know – This analysis expands the main article’s focus by detailing how exploding global dairy demand creates new profit avenues. It provides strategies for tapping into export markets and securing premiums that are completely independent of domestic commodity prices, offering a path to de-risk operations.
  • Lab-Grown Milk Has Arrived: The Dairy Innovation Farmers Can’t Ignore – While the main article discusses precision fermentation, this piece explores the next frontier: cellular agriculture that creates molecularly identical milk from mammary cells. It demonstrates the accelerated commercial timeline for this disruption, forcing a long-term strategic view on technology’s ultimate impact.

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Bred for Success, Priced for Failure: Your 4-Path Survival Guide to Dairy’s Genetic Revolution

Your best cow makes 4.5% butterfat. Your processor pays for 4%. Your neighbor with robots is profitable at $16 milk. You need $19.50. Welcome to dairy’s new reality.

Executive Summary: Fresh cows across America are now routinely exceeding 4.2% butterfat—a genetic miracle achieved in five years that should’ve taken thirty. But here’s the crisis: processors built for 3.7% milk can’t handle today’s components, capping payments at 4% while farmers produce 4.5%. With heifer inventory at its lowest since 1978 (3.914 million head) and milk prices stuck at $16.70, mid-sized farms bleeding cash at $19-20/cwt production costs watch 5,000-cow operations profit at the same prices. Four proven paths exist: scale to competitive size with locked-in processing contracts, exit strategically while preserving 70-85% equity, differentiate into $42-48/cwt niche markets, or adopt robotics for megadairy-level efficiency at family scale. The genetic revolution is permanent and irreversible. The only question is whether you’ll adapt by choice or by force.

Dairy Farm Survival Guide

You know, I recently spent time with a third-generation Wisconsin dairyman reviewing his latest DHIA test results, and what we saw tells the whole story. Every fresh cow in his transition pen—every single one—was testing above 4.2% butterfat, right out of calving. He looked at those numbers, shook his head, and said something that’s been rattling around in my mind ever since: “We’ve bred exactly what we wanted, and now we’re not entirely sure what to do with it.”

That conversation really captures what’s happening across our industry right now. According to the USDA’s September 2025 Milk Production report, we’ve pushed average butterfat from 3.95% in 2020 to 4.36% today. Think about that for a minute—what took our grandfathers thirty years, we’ve done in five. August milk production hit 19.5 billion pounds, up 3.2% from last year, with the average cow producing 2,068 pounds monthly. It’s incredible progress by any measure.

And yet… here we are, looking at Class III futures stuck around $16.70 through spring 2026 on the CME, and many of us are wondering how success became so complicated.

The genetic miracle becomes a processing nightmare: butterfat jumps from 3.95% to 4.36% while plants designed for 3.7% struggle to handle excess cream, triggering payment caps at 4%

Understanding the New Production Reality

What’s really fascinating is how fundamentally genomic selection has changed the game since it took off around 2009. The Council on Dairy Cattle Breeding’s August 2025 data shows we’ve essentially doubled our rate of genetic gain—from about $40 in Net Merit annually to $85.

Now, Net Merit—for those who haven’t dug into the genetics reports lately—basically captures lifetime profit potential. It rolls milk production, components, fertility, and longevity into one dollar value. When that’s jumping $85 every single year, well… you’re looking at cows that are fundamentally different from what we milked even a decade ago.

Here’s what this means in practical terms on your farm. The genetic potential for butterfat percentage is increasing by about 0.04-0.06% annually, according to CDCB’s latest evaluations. When combined with nutritional advances, this results in the total observed improvement of 0.1% or more that we see in the tank—and the genetic portion is baked in permanently. Protein content has risen from around 3.18% in 2020 to 3.38% today based on the USDA’s component testing data. Generation intervals have compressed from 5 years to just over 3, as Holstein Association USA’s genomics report documents. We’re seeing component-adjusted milk solids up 1.65% year-to-date, even though actual volume declined slightly, according to Progressive Dairy’s June 2025 analysis.

What’s particularly noteworthy—and honestly, kind of sobering—is that these improvements are permanent. Unlike feed rations, you can adjust, genetic potential can’t be dialed back when market conditions shift. Dr. Chris Wolf and his team at Cornell’s Dyson School have been documenting this reality extensively in their market outlook papers. Once those genetics enter your herd, that production capacity is there to stay.

I recently spoke with nutritionists working with Idaho operations averaging 95 pounds daily at 4.4% butterfat, and here’s what’s interesting: they’re now reformulating rations, trying to moderate component production. Can you imagine? Five years ago, we were doing everything possible to push components higher. Now, some folks are actually trying to pump the brakes. It’s a complete reversal of production philosophy.

And it’s not just us dealing with this. New Zealand’s LIC reports similar acceleration in genetic gains in their latest breeding worth statistics, though not quite at our pace. European data from Eurostat’s dairy production reports show that average butterfat has gone from 4.05% to about 4.18% over the same period. Australia’s seeing comparable trends according to DataGene’s genetic progress reports. But nobody’s matched what American genetics have achieved, and… well, that’s becoming part of the problem, isn’t it?

“We’ve bred exactly what we wanted, and now we’re not entirely sure what to do with it.” — Wisconsin dairy producer, reviewing 4.2%+ butterfat across his entire fresh pen

Understanding Component Changes

Metric2020 Baseline2025 CurrentAnnual Change
Butterfat3.95%4.36%+0.1-0.15%
Protein3.18%3.38%+0.04%
Manufacturing ImpactBaseline+20-25% cheese yieldPermanent gain

The Processing Bottleneck Nobody Saw Coming

Here’s where things get really interesting—and frankly, a bit concerning for many of us. While we’ve been celebrating these genetic achievements, we’ve created this mismatch between what our cows produce and what our plants can actually handle.

Several Midwest cheese plants are reporting that their systems were engineered for milk with an average butterfat content of 3.7%. Today’s routine deliveries at 4.5% or higher? That creates real operational challenges. During spring flush, some facilities literally can’t process all the cream they’re separating. Nobody really saw that coming.

California’s experience really illustrates this challenge. Their Department of Food and Agriculture’s October 2025 utilization report shows that over 55% of milk now flows to Class IV processing—that’s butter and powder—because cheese manufacturers struggle to utilize all that excess butterfat efficiently. When your infrastructure expects one thing and your milk delivers something entirely different, you get these localized surpluses that hammer prices even when demand is actually pretty decent.

You know what’s making this worse? We used to count on seasonal variation. University extension research from Wisconsin and Minnesota has long documented that summer heat stress typically reduces component levels by 0.2-0.3%, giving plants a natural breather. But with better cooling systems, enhanced summer rations… that dip isn’t happening like it used to. Plants that historically scheduled maintenance for July and August are running at full capacity year-round.

What many producers are encountering now—and you’ve probably experienced this yourself:

  • Some processors have implemented butterfat payment caps at 4.0%—anything above that, you’re not getting paid for it
  • Seasonal penalties ranging from $0.50 to $1.00 per hundredweight when components get too high, according to various Michigan and Wisconsin co-op reports
  • Regional price differences of $2-3 per hundredweight based on what local plants can handle
  • Several Wisconsin cooperatives are introducing component ratio requirements for the first time in decades

The industry’s responded with substantial investment—CoBank’s August 2025 Knowledge Exchange report and Rabobank’s dairy quarterly show about $8 billion in new processing capacity over three years. Major projects include Leprino’s Texas expansion opening in March 2026, Hilmar’s Kansas facility operational since July 2025, and California Dairies’ new beverage plant with 116,000 gallons daily capacity. But here’s the catch: these facilities were designed using milk projections for 2020-2021. They might be underestimating where genetics are actually taking us.

Jim, a VP of Operations at a major Midwest processor, told me at a recent industry meeting: “We’re essentially trying to retrofit 20th-century infrastructure for 21st-century milk. It’s like trying to run premium gasoline through an engine designed for regular—it works, but not optimally.”

The Demand Side Reality Check

Now, it’s worth acknowledging that demand hasn’t been standing still either. USDA Foreign Agricultural Service data shows U.S. dairy exports totaled around $7.8 billion in 2024, with cheese and whey products leading growth. Mexico remains our largest market, accounting for nearly 30% of exports, while Southeast Asian demand for milk powders continues to expand at 5-7% annually, according to USDA FAS regional analyses.

Domestically, we’re seeing interesting innovation too. Ultra-filtered milk sales grew 23% year-over-year according to IRI market data, and high-protein dairy products are capturing premium shelf space. The yogurt category alone has shifted toward Greek and Icelandic varieties that utilize more milk solids per unit—Chobani and Siggi’s now represent nearly 40% of the yogurt market by value, according to Nielsen data.

But here’s the reality—and this is what the economists at CoBank and Rabobank keep emphasizing in their reports—these demand-side factors, while positive, simply can’t keep pace with genetically-driven supply growth. When you’re adding 0.1-0.15% butterfat annually across 9.3 million cows, that’s creating manufacturing capacity equivalent to adding 200,000 cows every year without actually adding any cows. Export growth of 3-4% annually and domestic innovation can’t absorb that kind of structural increase.

A Wisconsin cheese maker I talked with last month put it pretty clearly: “We can sell everything we make, but we can’t make everything that’s being produced. The components are just overwhelming our systems.”

Why the Heifer Shortage Changes Everything

The replacement crisis creating tomorrow’s volatility: heifer inventory crashes to 3.914 million as 30% beef semen usage guarantees delayed expansion followed by genetically-supercharged production surges in 2028-2029

Now let’s talk about something that’s really reshaping market dynamics—the heifer situation. USDA’s October 2025 Cattle report shows we’re at 3.914 million replacement heifers. That’s a 25-year low, a level we haven’t seen since the turn of the century.

Regional heifer markets reflect this scarcity in a big way. At a sale in Lancaster County, Pennsylvania, last month, quality-bred animals brought $3,200 to $3,800. Five years ago? Those same heifers would’ve been $1,800 to $2,200. Mark Johnson, a buyer from Maryland, whom I talked with there, summed it up: “At these prices, every heifer has to offer exceptional potential.”

What’s driving this shortage is fascinating—and kind of predictable in hindsight. National Association of Animal Breeders’ 2025 annual report shows beef semen sales to dairy farms reached 7.9 million units last year, representing about 30% of total breedings. When feed costs spiked during 2023-2024, many operations reduced replacement programs by 30-40%. Tom Harrison, who runs 2,200 cows near Syracuse, New York, told me last week, “We cut our heifer program dramatically back then. We’re definitely paying for those decisions now.”

Here’s what this means for how markets will behave going forward:

  • Traditional expansion when prices improve? That’s now delayed 24-30 months minimum
  • When expansion eventually occurs, accumulated demand will likely trigger rapid growth
  • Those delayed heifers will carry enhanced genetics, amplifying future production increases
  • We’re basically setting up conditions for extended corrections followed by more dramatic rebounds

CoBank dairy economist Ben Laine’s latest analysis—published in their September 2025 outlook—offers really intriguing projections. He suggests milk prices might strengthen in 2026-2027 because no one can expand quickly. But then watch out for 2028-2029 when all those genetically superior heifers enter production. It’s like we’re loading a spring that’ll release all at once.

The Consolidation Reality Reshaping Farm Economics

The brutal mathematics of survival: mega-dairies banking $2.70 per hundredweight while mid-sized farms bleed $2.80—same milk price, catastrophically different outcomes determined purely by scale

At World Dairy Expo this October, every conversation seemed to circle back to consolidation. Dr. Andrew Novakovic’s team at Penn State released dairy markets research showing we’re approaching 85% processor concentration among the top five companies. Meanwhile, USDA’s preliminary 2024 Census of Agriculture data documents the decline from 648,000 dairy operations in 1970 to about 25,000 today.

But this isn’t just about getting bigger. I’ve been looking at cost-of-production data, and the disparities are striking. Wisconsin’s Center for Dairy Profitability September 2025 benchmarks show large operations exceeding 2,500 cows report production costs around $13-15 per hundredweight. Mid-sized farms—that 500-999 cow range many of us operate in—are looking at $19-20.

At current Class III prices near $17, that differential literally determines who’s profitable and who’s burning equity. A dairy farmer fromt the Texas Panhandle running 5,000 cows, showed me his books—still making money at $16 milk. His neighbor with 800 cows? He needs $19.50 just to break even. That’s not management quality—that’s structural economics.

Dairy’s ruthless transformation: 55 years collapse 648,000 farms to a projected 15,000 by 2030 while five processors tighten control to 90%—power consolidating on both sides of the check

But you know, smaller operations aren’t completely out of the game. A growing number of sub-200-cow farms are exiting the commodity markets entirely.

Strategic Pathways for Mid-Sized Operations

PathwayKey RequirementsSuccess FactorsTypical ROI Timeline
Scale Up(1,500+ cows)$5-8M capital; Processing partnerships secured firstEconomies of scale; Strategic processor relationships7-10 years
Strategic ExitAct before distress; Professional valuationTiming (retain 70-85% equity); Current market: $5,500-$7,000/cowImmediate
Niche MarketsLocation near population centers; Marketing capabilityDirect sales at $42-48/cwt vs. $17 commodity; Strong brand development3-5 years
Robotic Technology$225-300K total installed cost per robot; 60-70 cows/robotLabor efficiency rivals megadairies; Maintains family management5-7 years

Four Strategic Pathways for Mid-Sized Operations

For those of us running 500 to 1,500 cow operations—and that’s still most of us, right?—the current environment demands some really honest assessment. Based on extensive discussions with lenders, consultants, and farms that have recently navigated these choices, I’m seeing four main pathways emerge.

Scaling to Competitive Size

This means expanding to 1,500-plus cows to capture those economies of scale. Dairy outlook reports show you’ll need $5-8 million in capital, and—this is crucial—processing partnerships secured before you break ground. Based on what lenders and consultants are telling me, successful transitions remain relatively uncommon, mostly limited by capital access and those processor relationships.

Strategic Exit Timing

This is about selling while you can still retain 70-85% of your equity rather than waiting for forced liquidation. Legacy Dairy Brokers, who handle many Northeast sales, tell me that success improves significantly with early action rather than distressed sales.

Differentiation Beyond Commodities

This involves transitioning to specialized markets—organic, A2, and local brands. While success varies considerably by location and marketing ability, farms near population centers with strong direct marketing skills are finding viable niches.

Technology-Driven Efficiency Through Robotics

Here’s an interesting fourth pathway that’s gaining traction, especially for that squeezed middle segment. DeLaval’s 2025 North American sales report shows robotic milking installations increased 35% this year, primarily on farms with 300-800 cows. Lely and GEA report similar growth trends. These operations are achieving something remarkable—labor efficiency approaching megadairies while maintaining family management structures.

I visited a family near Eau Claire, Wisconsin, who installed six robots last year for their 400-cow herd. They’re down to three full-time people, including family members, and their cost per hundredweight dropped significantly—by nearly $3. The initial investment was substantial—around $1.8 million total—but with current labor challenges and costs, the five- to seven-year payback looks increasingly attractive, according to equipment manufacturers’ ROI analyses.

What’s particularly interesting is that these robotic operations can often secure better financing terms. Lenders see them as technology-forward with lower labor risk. It’s not the right fit for everyone, but for operations with good management and a willingness to embrace technology, it’s proving to be a viable middle path.

Risk Management Tools Every Farmer Should Understand

What surprises me is how many folks still aren’t using available federal programs effectively. Let me share what’s actually working based on USDA Farm Service Agency data and producer experiences.

Dairy Margin Coverage at the $9.50 level has provided exceptional value. FSA’s October 2025 program report documents average net benefits of $0.74 per hundredweight above premiums during challenging margin periods from 2021-2023. For Tier 1 coverage—your first 5 million pounds—the premium’s just $0.15 per hundredweight. That’s essentially subsidized protection. Enrollment deadlines are on March 31 each year, and you can enroll online at farmers.gov/dmc or call your local FSA office at 1-833-382-2363.

And here’s something interesting—with USDA’s Agricultural Marketing Service reporting October cull cow prices at $150-157 per hundredweight, strategic culling has become a real opportunity. Dave Carlson, a Michigan producer I spoke with last week, managing 650 cows near Grand Rapids, summarized it pretty well: “At $2,000 per cull cow while we’re losing money on milk, the math becomes pretty straightforward. We’ve reduced our milking herd by 15% and improved cash flow immediately.”

Regional Perspectives Reveal Different Realities

What fascinates me is how differently this transformation affects various regions. In Vermont and the Northeast, smaller operations with strong local markets are often outperforming mid-sized commodity producers. NOFA-VT’s 2025 pricing survey documents local, grass-fed, or organic premiums reaching $10-15 above conventional prices.

Down in the Southern Plains—Texas, Kansas, Oklahoma—it’s a completely different story. The massive investments in processing are driving aggressive expansion. A farmer I talked with in Texas, with 3,500 cows outside Amarillo, described the situation: “It’s basically a land grab for processing contracts. If you don’t have one locked in by 2027, you’re done.”

Pennsylvania’s situation particularly illustrates the challenges faced by mid-sized farms. Built on family operations, Penn State Extension’s latest report shows they lost 370 dairy farms in 2024 alone—predominantly in that 200-700 cow range. A farmer, managing 650 cows near Lancaster, explained his predicament when we talked last month: “We’re too large for direct marketing, too small for processor attention. We’re caught between models.”

Even within states, the variations are remarkable. Northern New York benefits from proximity to Canada and strong cooperatives, generally maintaining better margins than western New York operations shipping to distant processors. It’s all about local dynamics now.

Looking Ahead: What 2030 Actually Looks Like

Based on current trends and industry analysts’ projections—Rabobank’s September 2025 five-year outlook and CoBank’s consolidation analysis are particularly telling—the dairy landscape in the 2030s will be dramatically different. We’re likely looking at:

  • 14,000 to 16,000 total operations, down from today’s 25,000
  • Five major processors potentially controlling 90-92% of capacity
  • Average herd size around 600-650 cows, though that masks huge variation
  • Butterfat potentially averaging 4.52% if current genetic trends continue
  • The vast majority of production—maybe 75-80%—from operations exceeding 1,500 cows

Dr. Marin Bozic, the University of Minnesota dairy economist, made an observation at a conference I attended last month that really stuck with me: “Dairy is industrializing in 20 years what took poultry 40 years and swine 30 years to accomplish.”

The traditional 500- to 1,500-cow family dairy—the backbone of Wisconsin, Minnesota, and Pennsylvania—will need to either scale up, specialize, embrace technology, or transition out. Those aren’t easy choices, but ignoring them doesn’t make them disappear.

Practical Takeaways for Dairy Farmers

So what should you actually do with all this information? Here’s what I think makes sense:

Within the next month:

  • Calculate your true production costs, including family labor at market rates (University Extension has excellent worksheets—Wisconsin’s are particularly thorough)
  • Get written quotes from multiple processors or cooperatives for comparison
  • Make sure you’re enrolled in DMC before the March 31 deadline—it’s basically free protection
  • Have an honest conversation with your lender: Can we survive 18 months at $16.50 milk?

Over the next quarter:

  • Honestly evaluate which of the four strategic pathways aligns with your capabilities and family objectives
  • If you’re considering selling, start conversations now while maintaining your negotiating position
  • Reassess genetic selection strategies—maybe maximum production isn’t the goal anymore
  • Explore local differentiation opportunities or technology investments that might provide a competitive advantage

Long-term positioning:

  • Accept that genetic gains create permanent structural changes requiring adaptation
  • Understand that processing relationships increasingly determine profitability beyond farm efficiency
  • Recognize that scale economies, differentiation, or technology adoption are becoming essential
  • Build cash reserves—volatility’s the new normal

The Bottom Line

After months of researching this and talking with farmers nationwide, here’s my conclusion: The genetic revolution we’ve achieved—doubling productivity gains in 15 years—is absolutely remarkable. It represents American agriculture at its finest.

But it’s also fundamentally altered what economically viable dairy farming looks like. The efficiencies we’ve pursued individually have, collectively, created structural oversupply that traditional market mechanisms struggle to address. When everyone improves components 0.1% annually through permanent genetics… well, we’ve changed the entire game.

An Iowa breeder I’ve known for years, recently showed me comparative bull proofs from his files—1985’s top butterfat bull was plus 45 pounds, today’s leaders exceed plus 150. His observation was telling: “We achieved exactly what we selected for. Maybe we should’ve considered whether we truly wanted it.”

What’s becoming clear is tomorrow’s dairy success won’t just be about efficient milk production. It’ll be about strategic positioning, processing partnerships, risk management sophistication, technology adoption, and having the courage to make difficult decisions before they’re forced on you.

For those willing to adapt—whether through scaling, specializing, embracing technology, or strategic exit—viable pathways remain. The question becomes whether we’ll acknowledge these changes and adapt, or keep hoping for an industry structure that’s already gone.

The genetic revolution hasn’t merely changed how we produce milk. It’s reshaped what sustainable dairy farming means. Understanding and adapting to that reality, rather than resisting it, offers the clearest path forward.

As a Wisconsin farmer told me just last week: “We keep searching for someone to blame—genetics companies, processors, imports. Maybe we just got too good at what we do. Now we need to figure out what comes next.”

That’s the conversation we need to be having. And it needs to happen now, while options remain, not after another thousand farms close their doors.

For more information on the risk management programs mentioned in this article:

  • Dairy Margin Coverage (DMC): farmers.gov/dmc or call 1-833-382-2363
  • Livestock Gross Margin for Dairy (LGM-Dairy): Contact your approved crop insurance agent
  • Find your local FSA office: farmers.gov/service-locator

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

Learn More:

  • Rethinking Dairy Cattle Breeding: A Guide to Strategic Sire Selection – This guide provides tactical methods for adjusting your breeding program in a component-saturated market. It demonstrates how to select sires that balance production with crucial health and efficiency traits, directly impacting your herd’s future profitability and market relevance.
  • The Dairy Farmer’s Guide to Navigating Market Volatility – Explore advanced financial strategies for building resilience against the price volatility described in the main article. This analysis reveals how to leverage marketing tools, manage input costs, and build a flexible business model to protect your equity through unpredictable cycles.
  • The Robotic Revolution: Is Automated Milking the Future for Your Dairy? – For those considering the technology pathway, this deep dive details the operational ROI and management shifts required for robotic milking. It provides a crucial framework for evaluating if automation can deliver the labor efficiency and production gains needed to compete.

Join the Revolution!

Join over 30,000 successful dairy professionals who rely on Bullvine Weekly for their competitive edge. Delivered directly to your inbox each week, our exclusive industry insights help you make smarter decisions while saving precious hours every week. Never miss critical updates on milk production trends, breakthrough technologies, and profit-boosting strategies that top producers are already implementing. Subscribe now to transform your dairy operation’s efficiency and profitability—your future success is just one click away.

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Forget Volume: China’s 18% Premium Surge Means $150,000+ More for Component-Focused Farms – But the Window Closes Fast

The surprising market shift that’s making component quality more valuable than volume—and what producers are learning about the 3-5 year window ahead

EXECUTIVE SUMMARY: China’s premium dairy surge is handing component-focused producers $150,000-$200,000 in extra annual revenue—no expansion required. While premium imports rocket up 18%, commodity imports are tanking 12%, creating a historic quality-over-quantity shift driven by 670 million Chinese middle-class consumers who prioritize safety and nutrition over price. Here’s the critical part: the 3-5 year window to lock in premium supplier status is already 40% gone, with October 2025 marking a crucial decision point. Producers implementing targeted nutrition changes see results in 12-18 months, while genomic improvements take 36-48 months—both achievable before the 2027 market saturation deadline. Right now, component-optimized milk commands $24/cwt versus $18 for commodity, a $6 gap that represents survival versus thriving. Bottom line: farms that pivot to components this winter will count premium checks in 2026, while volume-chasers will still be wondering what happened when the window slams shut.

You know, last week I was going through Chinese customs data, and something really caught my attention. China’s economy is slowing down to 4.6% GDP growth—we all know that story. But here’s what’s interesting… their dairy import patterns are telling a completely different tale, one that’s got progressive American producers rethinking how they value every pound of milk in the bulk tank.

So the USDA Foreign Agricultural Service released its May 2025 report, showing that China’s overall dairy imports grew by about 6% through September. Not bad, nothing spectacular. But when you dig into the specific categories—and this is where it gets really fascinating—premium dairy products are advancing nearly 18% year-over-year while commodity products are retreating around 12%, based on what we’re seeing in Chinese customs data and the latest Tridge market analysis. For those of us who’ve built our operations around maximizing volume for generations, well… this divergence is something we need to talk about.

Component-optimized milk commands $24/cwt versus $18 for commodity—a $6 gap that separates profitable farms from struggling ones. Right now, this premium represents the difference between counting checks in 2026 or wondering what happened.

What the latest customs reports are showing is cheese imports rising 13.5% and butter—get this—surging 72.6% year-over-year. Meanwhile, skim milk powder? That’s heading the other direction. I’ve been talking with dairy market analysts who’ve tracked this stuff for the past decade, and they’re telling me this isn’t just another market fluctuation. It looks like we’re seeing a fundamental shift in what the world’s largest dairy import market actually values.

Butter imports to China exploded 73% while skim milk powder declined 8%—proof that premium components crush commodity volume. Chinese consumers are voting with their wallets for quality over quantity.

“The premium shift isn’t temporary—it’s structural. Producers who position themselves now will capture long-term value that commodity markets simply can’t match.”

And here’s what really makes you think… China’s middle class is continuing to expand—the USDA projects they’ll add 80 million people by 2030—and we’re observing similar patterns across Southeast Asia, India, and parts of Africa, according to Rabobank’s December 2024 analysis. What I’ve found is this could represent the most meaningful value shift in global dairy markets we’ve seen in decades.

China’s dairy market is splitting in two—premium products rocket up 18% while commodity imports crater 12%. This historic quality-over-quantity shift represents survival versus thriving for global dairy exporters.

Understanding What’s Really Driving This Premium Shift

When you look at the forces reshaping China’s dairy demand, they actually make a lot of sense—wealth creation, food safety consciousness, evolving consumer preferences. Understanding these drivers helps explain why this shift feels different from the usual market cycles we’ve all ridden out before.

The Food Safety Factor That Won’t Go Away

It’s been seventeen years since that 2008 melamine incident—the World Health Organization reports documented six infant deaths and 300,000 illnesses. Yet Chinese consumers still show a strong preference for imported dairy products, especially when it comes to their kids. The China Dairy Industry Association’s data shows imports of infant formula increased from 28% of dairy imports in 2008 to 45% by 2019.

What’s particularly telling—and this surprised me—is that premium infant formula now represents 37% of market share, up from 32.8% just a year ago, according to July 2025 market research from Innova. The Chinese Academy of Agricultural Sciences recently published consumer research showing Chinese consumers prioritize nutritional value at 59%, quality at 45%, and safety at 39%. Price? That ranks at just 6% when they’re selecting a formula. That preference hierarchy creates real pricing opportunities for suppliers who can demonstrate superior quality and traceability.

How Middle Class Growth Changes Everything

The scale here is… well, it’s something else. China’s middle class expanded from 3.1% of the population in 2000 to 50.8% in 2018, according to McKinsey Global Institute data. We’re talking about roughly 670 million people joining the ranks of consumers with discretionary income. The National Bureau of Statistics of China reports per capita income grew at a 6.1% compound annual rate from 2019 to 2024, reaching 41,300 RMB—that’s about $5,792 annually.

What I’m seeing in the consumption data is these folks aren’t looking for the cheapest option on the shelf. They want Western-style products with clear quality differentiation. USDA estimates show cheese consumption alone could hit 495,000 metric tons by 2030, growing at a 9.1% compound annual rate. And here’s the kicker—60 to 75% is being consumed in foodservice settings like Western restaurants and pizza chains.

Why China Can’t Make These Premium Products Themselves

This caught me off guard when I first looked into it. China aims to achieve 75% dairy self-sufficiency under its 14th Five-Year Plan, but its domestic production focuses mainly on fluid milk and basic dairy products. The USDA’s May 2025 China dairy report shows Chinese farms are actually reducing output—down 0.5% in 2024 with another 1.5% decline forecast for 2025—as farmgate prices hit decade lows around 3.20 RMB per kilogram.

But here’s the real issue… China lacks the processing infrastructure for specialty cheese production, premium protein concentrates, and other high-value categories. The USDA report notes that while “domestic cheese production will increase gradually, with growing investment in natural cheese capacity,” current production is just 30,000 MT, compared to 178,000 MT imported.

Dr. Leonard Polzin from the University of Wisconsin’s Center for Dairy Profitability calls this “structural import dependency” for premium products—and it’s likely to persist given the technical expertise and infrastructure requirements. Makes sense when you think about it.

How Payment Systems Shape Who Wins in Export Markets

What’s really revealing about the competition between major dairy exporters is how payment structures influence what farmers produce, which ultimately determines export success. New Zealand is capturing 46% of China’s dairy imports? That’s not luck—it’s directly tied to how they pay farmers.

The Fonterra Approach Makes You Think

So Fonterra pays farmers solely on the basis of kilograms of milk solids—butterfat plus protein. Water? Doesn’t matter. Lactose? Not counted. Their 2025/26 forecast, announced in May, stands at $10.00 NZD per kilogram of milk solids.

Research published this year by dairy economics specialists shows the New Zealand payment system essentially discourages chasing volume. When volume isn’t the main metric, farmers naturally optimize for component density instead of pushing cows for maximum daily production. It’s a different mindset entirely.

What I find interesting is how this payment structure aligns farmer incentives with premium market demand almost automatically. When Chinese buyers want high-protein cheese or concentrated dairy ingredients, New Zealand farmers are already producing that milk profile—not specifically for exports, but because that’s what their payment system rewards.

Where American Payment Systems Create Challenges

And this is where it gets tricky for us. Most American cooperatives still use volume-focused payment systems with base prices per hundredweight, treating component premiums as add-ons rather than the main event. This creates an interesting situation—we’re optimizing for volume because that’s what payment systems reward most directly, even as global markets increasingly value component density.

Cornell University’s 2020 research on payment structures, led by Dr. Chris Wolf, found something eye-opening: non-cooperative handlers allocated 37% of premiums to quality incentives, while cooperatives allocated just 18% to quality. As the research shows, some cooperatives reward production excellence while others… well, they basically reward showing up.

“We spent decades asking, ‘How much milk can we ship?’ Now we ask, ‘How much value can we create?’ That change in thinking transformed everything about our operation—and our future.”

Learning from European Approaches

What’s interesting is looking at how European producers handle this. In the Netherlands, FrieslandCampina’s payment system includes substantial sustainability and quality bonuses that can add up to 15% to the base price. German cooperatives like DMK have shifted toward value-based pricing models that reward both components and environmental metrics. These systems took years to implement, but they’re now seeing the payoff in premium export markets.

What Progressive Producers Are Learning

I’ve been talking with forward-thinking dairy operations across the country, and many aren’t waiting around for payment system reform. They’re discovering that transitioning from volume to value can happen faster than we’ve traditionally thought—often with pretty encouraging financial results.

The Nutrition Strategy That Works Right Now

A Wisconsin producer I spoke with recently—runs about 500 cows near Eau Claire—told me something interesting: “We figured component improvement would take years, but our nutritionist showed us we could see real changes within a single lactation cycle.”

Based on Penn State Extension research and field trials across the Midwest, here’s what’s delivering results:

  • Amino acid balancing targeting 6.5-7.2% lysine and 2.4-2.6% methionine in metabolizable protein: University of Wisconsin trials show 0.1-0.2% protein increases are worth approximately $71,000 annually for a 500-cow operation
  • Fatty acid supplementation using rumen-protected fats: Michigan State research demonstrates 0.2-0.3% butterfat increases valued at $98,000+ annually
  • Forage quality optimization, maintaining 26-32% neutral detergent fiber: Cornell studies confirm this supports efficient rumen fermentation for better component production

Dr. Mike Hutjens, Professor Emeritus of Animal Sciences at the University of Illinois—he’s worked with dozens of component-focused operations—tells me farms are capturing $150,000 to $200,000 in additional annual revenuethrough nutrition changes alone, before even touching genetics.

How Genomics Accelerates the Timeline

The genomic testing revolution has really changed the game here. Chad Ryan, genetic programs manager at Select Sires, puts it this way: “What used to take 6-7 years now happens in 36-48 months for herds committed to change.”

The Council on Dairy Cattle Breeding reports that as of April 2025, the average Holstein heifer calf produces 45 more pounds of butterfat and 30 more pounds of protein annually compared to one born in 2015—purely through genetic selection. That’s progress.

Strategic Approaches by Farm Size

Through conversations with producers nationwide, it’s becoming clear that farms of every size can access premium value—though the best strategies vary quite a bit based on scale, location, and market access. Now, not every region has equal access to premium processors—let’s be honest about that—but opportunities are expanding faster than many folks realize.

Mid-Size Operations (300-800 cows): Finding the Balance

These operations often have that nice combination of enough scale for efficiency while maintaining flexibility to adapt. A producer milking 550 cows near Green Bay shared this with me: “We’re big enough to matter to processors but small enough to pivot when we need to.”

Wisconsin’s Department of Agriculture reports that operations focusing on cheese-quality milk are seeing annual revenue increases of $150,000-$200,000 through component optimization. You know what’s interesting about this size operation? They can often implement changes faster than larger dairies while still having enough volume to negotiate favorable terms with processors.

Large Operations (1,500+ cows): Leveraging Scale

California’s larger dairies are taking a different approach. A manager running a 2,100-cow operation in Tulare County explained their strategy: “We provide consistent, high-volume premium supply for export contracts.”

What I’ve noticed with these larger operations is that they’re often dealing with tighter margins per cow, so even small percentage improvements in components can make a huge difference to the bottom line. And with California’s ongoing water challenges and environmental regulations, maximizing value per gallon of water used is becoming critical.

Small Family Farms (Under 200 cows): The Niche Advantage

What’s been really encouraging—and honestly, kind of surprising—is how smaller farms are finding lucrative opportunities in specialty markets. A Pennsylvania family running 165 cows who switched to A2 production three years ago now gets $24 per hundredweight. “Would’ve seemed impossible five years ago,” they told me.

Penn State Extension specialist Lisa Holden confirms what we’re seeing: “Small farms using modern management systems are proving that farmstead-scale operations can achieve competitive margins. The key is identifying and serving premium niches that value authenticity and story alongside quality.”

The Window of Opportunity—And Its Limits

Dr. Mary Ledman, global dairy strategist at Rabobank, sees a clear but limited window here. “Producers have about 3-5 years to establish themselves as premium suppliers before market saturation occurs,” she explained at a recent industry conference. “China’s premium import growth won’t stay at 18% forever.”

What makes this particularly compelling is that nine out of ten emerging markets—Southeast Asia, India, Africa—are reporting double-digit gains in premium dairy demand according to IFCN Dairy Research Network data. Southeast Asia’s dairy market alone is projected to grow at 7-8% annually through 2030, according to FAO projections.

But let’s be realistic here. Not every producer has convenient access to premium processors. Transition costs can be substantial upfront. And yeah, there’s risk in shifting away from what’s worked for generations. Plus, with the way weather patterns have been changing—we all saw what happened with the flooding in California’s Central Valley last spring—maintaining consistent component levels through environmental challenges adds another layer of complexity.

Practical First Steps You Can Take

Based on everything I’ve learned researching this shift, here’s what I’d suggest doing in the next 30 days:

Week 1: Figure Out Where You Stand

  • Calculate your average components from the past year (and compare them seasonally—summer depression is real)
  • Compare your payment structure to what others in your region are getting
  • Identify processors in your area who pay component premiums

Week 2: Look at Nutrition Options

  • Set up a meeting with your nutritionist about amino acid balancing
  • Get quotes for rumen-protected fat supplements
  • Test your current forage quality—NDF digestibility, particle size, the works

Week 3: Explore Your Market

  • Call three specialty processors or cheese makers within reasonable hauling distance
  • Research what certifications the premium markets in your area require
  • Talk with your cooperative about their export programs and premium opportunities

Week 4: Build Your Plan

  • Set component targets for the next 12 months
  • Budget for genomic testing of heifer calves
  • Pick your first step—nutrition usually offers the quickest payback

Where This All Leads—And Why Time Matters Now

Looking at everything together—the data, what producers are experiencing, where markets are heading—this shift from volume to value in global dairy markets isn’t just talk anymore. It’s happening right now, and we’re seeing clear differences between those adapting and those holding steady.

What really strikes me is how China’s market is basically showing us the future. That surge of nearly 18% in premium dairy imports, while commodity products decline around 12%? That’s not just noise. We’re seeing similar patterns across emerging markets—FAO, Rabobank, and IFCN are all documenting this—which creates multiple opportunities for well-positioned suppliers.

I’ll be straight with you—the window for action feels tighter than many producers might expect. Those who establish premium positioning in the next 3-5 years will likely lock in long-term contracts and relationships. If we look at historical patterns in agricultural markets, waiting for others to prove the model usually means competing for whatever’s left in increasingly crowded markets.

And here’s the thing that should really get your attention: we’re already ten months into 2025. If that 3-5 year window started when these trends became clear in early 2024, we’re already approaching the halfway point of year two. The producers making moves now—this fall, this winter—are the ones who’ll be established when the real competition for premium contracts heats up in 2026 and 2027.

What gives me hope is that farms of every size genuinely have pathways forward. From 150-cow family operations I’ve visited who’re targeting local specialty markets to 2,000-cow enterprises supplying export containers, there are viable strategies across the board.

The window’s open right now—but with 2025 nearly in the books and premium market competition accelerating, every month of hesitation means watching another competitor lock in the contracts and relationships that could’ve been yours. Based on everything I’m seeing and hearing, by the time the 2026 harvest rolls around, the early movers will already be counting their premium checks while others are still debating whether to make the shift.

The clock is ticking. The question isn’t whether this shift will happen—it’s whether you’ll be part of it.

Key Takeaways:

  • The Opportunity: Premium dairy imports to China up 18% while commodity down 12%—this isn’t temporary
  • The Timeline: 3-5 year window to establish premium positioning before market saturation
  • The Money: $150,000-$200,000 potential annual revenue increase for 500-cow operations through component optimization
  • The Path: Nutrition changes deliver results in 12-18 months; genetic improvements in 36-48 months
  • The Reality: Not every producer has equal access to premium markets, but opportunities are expanding rapidly

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

Learn More:

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Butter Pays Triple: Fonterra’s $75M Investment Proves Components Are Your Future

Fonterra commits $75M to butter while powder markets collapse 39%. Smart producers already pivoting: 10-15% profit gains documented.

Executive Summary: Progressive dairy farms are adding $32,000-87,000 annually by switching from volume to component focus—and Fonterra’s $75 million butter expansion validates their strategy. Butter commands $7,000 per tonne while powder sits at $2,550, a gap that’s widening as Chinese powder demand drops 39% and global butterfat markets stay strong. Smart farms are already moving: investing $10-20 per cow per month in targeted nutrition generates returns of $25-85 within 60-90 days. The window for action is closing—$8 billion in new North American butter and cheese capacity will come online by 2027, and farmers positioned to supply components will capture those premiums, while others scramble to adapt. This analysis provides your roadmap: immediate nutrition optimization, strategic processor positioning within 18 months, and staged genetic transitions starting with your bottom third. The verdict from global markets to Wisconsin farms is unanimous: component density drives profit, volume doesn’t.

Milk Component Value

The global dairy industry is experiencing a fundamental shift in value creation—from volume to components—and farmers who recognize this transition early will position themselves for success in the emerging market structure

You know, when Fonterra announced their NZ$75 million investment to double butter production capacity at the Clandeboye facility in Canterbury, I found myself thinking about what this really means for dairy farmers like us. This goes beyond just another infrastructure upgrade—it represents a fundamental shift in how our industry values milk.

What caught my eye about the timing is this: Global Dairy Trade auctions through October 2025 have consistently shown butter trading between $6,600 and $7,000 per tonne, while skim milk powder sits around $2,550. We’re talking nearly triple the value here. And that price differential isn’t just a temporary market quirk—it reflects something deeper happening across the entire dairy value chain.

What particularly caught my attention was Fonterra’s simultaneous decision to divest their consumer brands to Lactalis for $4.22 billion while expanding butter capacity. On the surface, these moves might seem contradictory, right? But dig deeper, and a coherent strategy emerges—one that dairy farmers everywhere should understand.

Butter commands nearly triple the price of powder, rewriting the playbook for component-focused production and dismissing old volume-based strategies forever.

Understanding the Strategic Shift Behind the Investment

Miles Hurrell, Fonterra’s CEO, framed this investment as increasing production of high-value products while improving their product mix. The numbers behind that statement tell a compelling story. Their ingredients channel, which processes 80% of their milk solids, generated $17.4 billion in their most recent fiscal year. Consumer products? Just $3.3 billion.

That disparity explains why processors globally are refocusing on B2B ingredients rather than consumer brands. It’s a strategic shift that reflects where value creation actually happens in modern dairy markets.

Looking at processing flexibility in the Pacific region, what’s remarkable about New Zealand’s cream plants is their operational agility. They can shift substantial portions of milkfat between anhydrous milk fat and butter production based on market signals. This allows processors to capture whatever premium the market’s offering at any given time.

The global supply picture adds another layer to this story. According to the European Commission’s October 2025 dairy market observatory, European milk production continues growing despite relatively weak farmgate prices. USDA’s Dairy Market News shows U.S. dairy herds have expanded by 2.1% in recent months. DairyNZ confirms New Zealand’s having another strong production season with August 2025 collections up 8.3% year-over-year.

So we’ve got milk oversupply, yet butter prices remain remarkably resilient while powder markets struggle. There’s something structural happening here, and it’s worth paying attention to.

What This Means for Component-Focused Production

This brings us to what really matters for farmers: How do these market dynamics translate to on-farm decisions?

MetricJersey/CrossbredHolsteinAdvantage
Butterfat Content4.3-4.5%3.6%+0.7-0.9% (Jersey)
Protein Content3.6-3.8%3.2%+0.4-0.6% (Jersey)
Component EfficiencySuperiorStandardJersey
Economic Returns vs Holstein+10-15%BaselineJersey
Feed EfficiencyImprovedStandardJersey
Reproductive PerformanceFewer Days OpenBaselineJersey

Research from extension services at Wisconsin, Cornell, and Penn State consistently shows that component efficiency drives profitability more effectively than pure volume production. And the data is compelling. Farms implementing Jersey crossbreeding programs typically see economic returns increase by 10-15% compared to pure Holstein operations—that’s according to multi-year studies in the Journal of Dairy Science. Component levels often reach 4.3-4.5% butterfat and 3.6-3.8% protein, compared to Holstein averages around 3.6% and 3.2% respectively.

What’s encouraging is the improvement in feed efficiency and reproductive performance that comes along with these component gains. Many producers report their crossbred cows show fewer days open and require less intervention during the transition period—you probably know someone who’s seen similar results.

Dr. Randy Shaver from Wisconsin-Madison’s dairy science department documented fascinating case studies in which farms optimizing amino acid nutrition and removing polyunsaturated fat sources saw butterfat increase from around 3.4% to over 4% within weeks. When that translates to several dollars more per hundredweight… well, that’s meaningful money when you’re shipping milk every day, all year long.

I’ve noticed a generational shift happening, too. Younger farmers entering the industry aren’t as attached to the traditional “fill the tank” mentality. They’re looking at component efficiency from day one, asking different questions about genetics, nutrition, and marketing strategies. It’s refreshing, honestly.

The Powder Market Reality Driving Change

China’s powder demand has fallen off a cliff—erasing decades of growth and leaving billions in powder-drying assets stranded.

So why is this shift toward butterfat happening now? The answer lies partly in what’s happening to global powder markets.

Global Dairy Trade auctions in September and October 2025 show both skim milk powder and whole milk powder trading well below historical averages. Chinese imports—which drove powder demand for nearly two decades—remain significantly depressed. China Customs Administration data from August 2025 shows a 39% year-over-year decline. That’s not a blip; that’s a trend.

The situation in China deserves particular attention. While their domestic milk production has been declining (which, in theory, should support imports), the China Dairy Industry Association’s September 2025 report indicates that many Chinese dairy farms are operating at a loss, with farmgate prices hitting multi-year lows. This suggests structural challenges that won’t resolve quickly.

What we’re witnessing is potentially billions of dollars in powder-drying capacity built for a market dynamic that no longer exists. Rabobank’s Q3 2025 dairy quarterly describes these as potential “stranded assets”—infrastructure investments that may never generate expected returns. That’s a sobering thought for processors heavily invested in powder.

Component Optimization: A Practical Framework

For producers considering this transition, here’s what progressive operations are focusing on:

✓ Baseline assessment: Review component tests from the past 6 months to understand where you’re starting
✓ Efficiency calculation: Measure total fat and protein pounds against dry matter intake
✓ Market exploration: Request quotes from 2-3 processors to understand regional pricing dynamics
✓ Nutrition refinement: Work with your nutritionist on amino acid balancing strategies
✓ Fat supplementation: Consider palmitic acid products at 1.5-2% of diet dry matter
✓ Interference removal: Identify and eliminate high PUFA sources that suppress butterfat synthesis
✓ Progress monitoring: Track component response weekly during the initial transition month

Practical Steps for Farmers: The 18-Month Transition Strategy

Based on conversations with producers who’ve successfully navigated this shift, along with extension recommendations, a three-phase approach seems most practical.

Immediate Actions (Next 60-90 Days)

Nutrition optimization offers the fastest path to capturing component premiums. University dairy specialists consistently recommend focusing on amino acid profiles in metabolizable protein, incorporating appropriate fat supplements, and eliminating factors that suppress butterfat synthesis.

The economics are encouraging here. Research from land-grant universities, including Michigan State and the University of Minnesota, suggests that investing $10-20 per cow per month in targeted nutrition typically yields returns of $25-85. Even if your current processor doesn’t fully reward components today, you’re still capturing feed efficiency gains and often seeing reproductive benefits that improve overall herd health.

One practical approach: Start by reviewing your current ration with fresh eyes. Many farms discover they’re feeding ingredients that actively suppress butterfat—things that made sense when volume was king, but work against component optimization. It’s surprising what you might find.

Short-Term Strategy (6-18 Months)

This development suggests interesting market dynamics ahead. With processors across North America investing billions in new capacity—the International Dairy Foods Association reports over $8 billion in announced projects through 2026—they’ll need a quality milk supply to fill that infrastructure.

For U.S. producers operating outside supply management, this creates direct opportunities. I recently heard from a producer in Pennsylvania who documented her component levels and quality metrics over several months, then approached three processors for competitive quotes. When her existing buyer realized she had genuine alternatives offering 50 cents more per hundredweight, they suddenly found room to improve their pricing structure. Funny how that works.

The Canadian experience offers different lessons. While producers there can’t negotiate directly with processors—they sell to provincial milk marketing boards, which allocate milk—their transparent pricing system, administered by the Canadian Dairy Commission, clearly rewards components. October 2025 butterfat prices are $11.84 per kilogram, versus $8.31 for protein. This regulated system has driven on-farm decisions toward component optimization for years, since that’s how farmers maximize returns within the supply management framework. Canadian producers have focused intensively on genetics and nutrition to optimize components because that’s their only lever for improving revenue—they can’t negotiate volume or switch buyers.

U.S. producers following the June 2025 Federal Milk Marketing Order reforms have more flexibility but less pricing transparency. The principle of demanding clear component pricing from cooperatives remains valid for those who can negotiate or explore alternatives.

Long-Term Positioning (18+ Months)

Genetic decisions made today will determine your component profile when new processing capacity comes online in 2028-2030. Extension geneticists generally recommend starting conservatively—perhaps with your bottom third of cows for initial crossbreeding trials.

This staged approach allows you to evaluate results while maintaining operational flexibility. If market signals remain positive by mid-2026, you can expand the program. The timeline matters here because first-cross heifers bred today won’t enter your milking string for about 24 months.

Understanding Regional Variations

Different regions are adapting to this component-focused reality in distinct ways, and there’s something to learn from each approach.

New Zealand demonstrates that the model works even with smaller herd sizes—their average herd size remains under 500 cows, according to DairyNZ’s 2024-25 statistics. Their payment system has been optimized for milk solids rather than volume for years, creating remarkable efficiency. What’s particularly noteworthy is that, as Fonterra’s market share has declined to 77.8% according to the New Zealand Commerce Commission’s September 2025 report, and competitors have offered attractive component-focused pricing, it’s actually forced all processors to be more responsive to farmer needs.

In the United States, the Federal Milk Marketing Order reforms implemented in June 2025—the first major update since 2008—formally recognized that butterfat now accounts for 58% of milk check income, according to the USDA’s Agricultural Marketing Service. Yet many cooperative payment systems haven’t fully adjusted to this reality, creating opportunities for producers willing to negotiate or explore alternatives.

California producers face unique challenges with transportation distances and processor consolidation, but they’re also seeing some of the strongest component premiums in the country. The California Department of Food and Agriculture’s September 2025 data shows component premiums averaging $0.85 per hundredweight above the state average. That adds up quickly.

The Northeast presents another interesting case. Smaller farms there are finding that component optimization allows them to remain competitive despite scale disadvantages. When you’re shipping high-component milk, processor transportation costs become more manageable on a solids basis—that’s just math working in your favor.

Component optimization delivers impressive profit across all herd sizes, proving quality trumps scale in the new dairy order.

The Risks We Should Monitor—And How to Prepare

Now, while the component-focused future seems clear, several risks deserve attention along with strategies to address them.

China’s economic trajectory remains the biggest wildcard. If their dairy demand remains weak for several more years, global export markets will come under pressure. But what’s encouraging is butter’s diverse demand base—spanning Asia, the Middle East, and developed markets—provides more resilience than powder’s historically China-dependent structure. Smart farms are diversifying their risk by not betting everything on export-dependent processors.

Precision fermentation technology represents a longer-term consideration. Companies like Yali Bio and Melt & Marble are developing fermented dairy fats, with some targeting commercial launches in 2026, according to their August 2025 corporate announcements. While price parity is likely 5-10 years away, according to the Good Food Institute’s September 2025 analysis, this technology could eventually compete for commodity ingredient applications. The best defense? Focus on premium quality that commands loyalty beyond pure commodity competition.

The impact of GLP-1 weight-loss medications on dairy consumption patterns is another emerging factor. Research in the American Journal of Agricultural Economics from July 2025 indicates households using these medications reduce butter consumption by approximately 6%, primarily in retail channels rather than foodservice. Current adoption sits at 3.2% of the U.S. population according to CDC data from August 2025, though Morgan Stanley projects potential growth to 7-9% by 2035. It’s worth monitoring, but foodservice demand remains more stable.

Perspectives from Progressive Operations

Extension case studies from farms that have successfully transitioned offer valuable insights. The University of Wisconsin-Madison’s August 2025 extension bulletin documented Wisconsin farms reporting economic improvements ranging from $32,000 to $87,000 annually for 500-cow operations. The variation depends largely on their starting point and local market dynamics, but the direction is consistently positive.

The common thread among successful transitions? Methodical tracking of component efficiency—measuring pounds of fat and protein against pounds of dry matter intake. This metric, more than any other, determines economic sustainability in a component-valued market.

International examples provide additional perspective. Brazilian operations dealing with heat stress have found Jersey genetics particularly valuable. Embrapa Dairy Cattle’s 2025 annual report shows 12-15% improvement in component efficiency under tropical conditions—that’s significant when you’re battling heat and humidity. Australian producers recovering from recent industry challenges are focusing intensively on specialty cheese and butterfat products for Asian markets, as documented in Dairy Australia’s September 2025 market analysis. These diverse experiences suggest the component-focused approach adapts well across different production environments.

Essential Lessons for Dairy Farmers

After examining the data, market trends, and producer experiences, several principles emerge clearly.

Component optimization is transitioning from competitive advantage to operational necessity. The most successful farms won’t necessarily be the largest, but those producing high-component milk at competitive costs while maintaining operational flexibility.

Processing flexibility matters tremendously. Fonterra’s ability to shift between butter, AMF, and cream products based on market signals provides the resilience that single-product strategies can’t match. We should seek similar flexibility in our own operations.

Information asymmetry remains expensive but addressable. Farms that invest modestly in market intelligence and professional advisory services often identify pricing opportunities worth tens of thousands of dollars annually. The key is translating that information into actionable operational changes.

The transition period through 2027 creates a particular opportunity. As new processing capacity comes online, farmers who’ve already positioned for component production will be ready to capture emerging premiums.

Looking Forward: Your Strategic Path

The dairy industry stands at a genuine inflection point. Processing infrastructure is shifting toward butterfat-intensive products. Payment systems are gradually recognizing the value of components. Technology continues creating both opportunities and challenges for traditional dairy farming.

Fonterra’s $75 million investment signals confidence that butterfat will maintain its premium status despite powder market challenges. They’re betting this trend continues for at least the next decade. Whether they’re right depends on multiple variables—economic recovery in key markets, technology advancement rates, and evolving consumer preferences.

What seems certain is that measuring dairy success purely by tank volume is becoming increasingly obsolete. As one thoughtful producer recently observed at the World Dairy Expo: “My grandfather measured success by how full the bulk tank was. I measure it by what’s in it. Same tank, completely different business.”

The capital flowing into Clandeboye’s butter expansion represents Fonterra’s vision for dairy’s future. The decisions each of us makes about breeding, feeding, and marketing our milk will determine who captures the value that investment creates.

For an industry with deep traditions and generational farming operations, change comes slowly. Yet the message from New Zealand—and increasingly from progressive farms worldwide—deserves serious consideration. The future of profitable dairy farming isn’t just about filling the tank anymore. It’s fundamentally about what’s in it.

The producers who’ve already made this shift aren’t looking backward. They’re focused on optimizing components, improving efficiency, and building sustainable operations for the next generation. They’re positioning their farms to thrive in this new reality, not just survive it.

And honestly? They’re wondering why it took the rest of us so long to recognize what they figured out years ago.

The path forward is clear for those willing to see it. The only question is whether you’ll be among the farmers leading this transition—or playing catch-up when the market forces your hand.

Key Takeaways:

  • The Opportunity: Butterfat pays 3X powder ($7,000 vs $2,550/tonne) and the gap’s widening as Chinese powder demand craters 39%
  • The Payoff: Component-focused farms are banking $32,000-87,000 extra annually—proven across 500-cow Wisconsin operations to small Northeast herds
  • The Fast Win: Invest $10-20 per cow monthly in amino acid nutrition, capture $25-85 returns within 60 days (400% ROI)
  • The Deadline: $8 billion in new butter/cheese processing capacity comes online by 2027—position now or watch others lock in your premiums
  • Your Action Plan: Start Monday with nutrition optimization, document components for processor leverage, breed the bottom 30% to Jersey genetics this cycle

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

Learn More:

  • The Art of Feeding for Components: Beyond the Basics – This article provides advanced nutritional strategies for maximizing butterfat and protein. It reveals specific methods for balancing fatty acids and improving rumen health, allowing you to turn the market signals discussed in our main feature into tangible gains in your bulk tank.
  • Navigating the New FMMO Landscape: What Producers Need to Know Now – While our feature covers the global market shift, this analysis drills down into the recent FMMO reforms. It provides critical insights for understanding your milk check and leveraging new pricing realities to negotiate more effectively with your processor.
  • Genomic Testing Isn’t Just for the Elite Sires Anymore – To accelerate the genetic progress mentioned in our 18+ month strategy, this piece demonstrates how to use affordable genomic testing on your commercial heifers. Learn how to make faster, data-driven breeding decisions to boost component traits across your entire herd.

Join the Revolution!

Join over 30,000 successful dairy professionals who rely on Bullvine Weekly for their competitive edge. Delivered directly to your inbox each week, our exclusive industry insights help you make smarter decisions while saving precious hours every week. Never miss critical updates on milk production trends, breakthrough technologies, and profit-boosting strategies that top producers are already implementing. Subscribe now to transform your dairy operation’s efficiency and profitability—your future success is just one click away.

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The Hidden Money in Every Step: Turning Hoof Health into Strategic Dairy Profit

The most profitable dairies aren’t milking harder—they’re walking smarter. The hoof holds the hidden margin.

Executive Summary: Hidden beneath every hoof is a profit story most producers never see. New data from the University of Nottingham and North American research show milk output and fertility start slipping weeks before obvious lameness appears—costing herds thousands in unseen loss. This Bullvine feature connects the biology to the balance sheet, showing how small timing changes in dry‑cow trimming, transition management, and housing comfort translate directly into stronger cash flow. It also explores how genetics, nutrition, and environment can turn hoof resilience into a permanent herd advantage. Examples from Wisconsin to Ontario prove one thing: the most profitable dairies aren’t just milking harder—they’re walking smarter.

Dairy Hoof Profitability

Walk into any freestall barn, and you’ll hear that familiar rhythm—milkers humming, gates clanking, the easy shuffle of cows heading to the bunk. It’s a comforting sound of routine. But every so often, there’s a different note: a soft drag of a hoof, a pause in stride. For years, we’ve thought of that as a welfare concern. Important, yes—but separate from core profitability. The latest data suggest it’s time to reframe that thinking completely.

A groundbreaking study from the University of Nottingham tracked over 6,000 cows across 11 herds and analyzed more than 2 million milk records. The findings were striking—hoof problems cost an average of $336 per case, and could cut up to 17 percent of net farm profit. But what’s most interesting? Milk yield began dropping weeks before a limp appeared.

As Dr. Marcos Veira from the University of British Columbia recently put it, “The money starts leaving your tank long before the cow starts limping.” That line has stuck with many producers because it captures what science now proves: lameness isn’t just an animal welfare issue. It’s one of the most under‑recognized management costs in dairying.

The “Invisible Cow” That Costs You

The true cost structure of lameness—milk production losses and premature culling consume nearly two-thirds of the economic damage, yet most producers focus only on the visible 13% spent on treatment and labor

Every herd has them—cows that look fine but quietly underperform. They milk, they eat, they breed back, but they never quite reach potential. Everything else in the herd may look solid—dry matter intake, conception rate, butterfat performance—yet something small keeps the herd average just below expectation.

The University of Wisconsin research team, led by Dr. Nigel Cook, found that cows showing subclinical inflammation in their hooves lose an average of 3.3 pounds of milk daily, even before lameness is visible. Across a 500‑cow freestall herd, assuming just 20% of cows are subclinically affected, that’s easily $30,000–$40,000 in milk revenue gone each year—without a single “lame cow” on the books.

What producers across North America are discovering is that the “invisible cow” problem doesn’t show up until it’s systemic—when the herd average drops, reproduction slows, and no one can pinpoint why. The solution lies not in more treatments but in catching every small signal before it compounds into loss.

Sole ulcers hit hardest per case at $216 and 574 kg milk loss, but digital dermatitis’ 35% prevalence makes it the real profit killer—knowing which battle to fight first changes everything

What’s Actually Happening Inside the Hoof

Looking closer, the pathway from fresh cow to lameness begins well before any visual signs. During the transition period, a cow burns energy reserves to fuel milk production. That means not just backfat, but also fat from the digital cushion—the small pad beneath the coffin bone responsible for absorbing impact.

Work from Cornell University and the University College Dublin shows that when this cushion thins, the coffin bone (P3) begins pressing into the corium—the sensitive layer that forms the hoof wall. That pressure leads to micro‑bruising weeks before external changes appear. The immune system responds, redirecting nearly 40 percent of the liver’s protein synthesis away from milk components toward tissue repair.

What’s interesting here is that production losses begin long before clinical lesions do. In practical terms, that means a cow’s milk and butterfat test may be telling you about her feet weeks in advance.

Producers who have added hoof-scoring to transition audits—particularly in Wisconsin and Ontario—report lower fresh cow pullouts and steadier butterfat recovery. It’s a powerful reminder that hoof health isn’t an isolated variable. It’s baked into the biology of early lactation.

Why “Prevention” Often Misses the Mark

Most dairy operations already have some form of hoof care in place—scheduled trimming, routine footbaths, lesion recording, and even digital tracking. Yet despite those investments, the average herd still reports around 30 percent of cows experiencing hoof problems annually. The issue usually isn’t neglect—it’s timing.

Footbaths are indispensable for controlling digital dermatitis, but they do little to offset metabolic or mechanical strain. Likewise, blanket trimming during peak lactation can cause more harm than good.

Hoof-care pioneer Karl Burgi has spent decades talking to producers about timing and prevention. “If you’re trimming after she freshens, you’re already behind,” he says. Moving that routine to the dry period—before the hormonal wave and metabolic stress hit—gives horn tissue time to harden and dramatically reduces lesions.

I’ve noticed many herds adopting Burgi’s logic in recent years—not because it’s trendy, but because it simply pays. Prevention only works when it happens before damage begins.

The Transition Period: Management’s Sweet Spot

Timing is everything—the digital cushion starts thinning three weeks before calving while lameness risk explodes after, proving Dr. Burgi’s point that trimming post-fresh means you’ve already lost the game

The transition window remains the most profitable period for hoof protection. Data from NAHMS 2023 and European dairy studies consistently show that cows losing > 0.5 BCS units between dry‑off and peak milk face exponentially higher lameness risk later in lactation.

Here are strategies that consistently yield returns:

  • Trim 6–3 weeks before calving. Research from the University of Bristol showed that when trimming was moved to this window, hoof lesions dropped by 62 percent.
  • Prioritize rest and comfort. A deeper bedding base and consistent cubicle space are critical. The University of Minnesota Extension found that each hour of lost rest correlates to 3 pounds of milk loss per cow, per day.
  • Fortify claw health nutritionally. Supplement 20 mg biotin/head/day and 50–60 ppm zinc (half organic) to strengthen horn growth.
  • Watch BCS swings closely. Logging condition scores at dry‑off, calving, and 21 days in milk creates a simple, herd‑level index of hoof risk.

One producer I spoke with near Green Bay summed it up well: “We didn’t change anything except timing, and the numbers told the story. Once we started trimming at dry‑off, it was like the cows got their footing back before calving even began.”

Closing the Freestall–Pasture Gap

It’s no secret that pasture systems show lower lameness rates—about 23 percent incidence versus 50 percent in conventional freestalls, according to data from the University of Guelph and University of Wisconsin. Still, it’s entirely possible to achieve similar comfort scores in high-producing freestall herds with fine-tuned management.

Across leading dairies, five consistent success points stand out:

  1. Rubber use in high-pressure zones. Installing mats in holding pens and return alleys reduces trauma by up to 40 percent.
  2. Modern stall design. According to the Dairyland Initiative, modern Holsteins perform best in 48‑inch stalls, 10‑foot lengths, neck rails 48–50 inches high, and 67 inches from the curb.
  3. Floor texture matters. Grooves, planted ¾ inch wide and 3¼ inches apart, ensure balance and minimize slips.
  4. Deep, dry bedding. Sand still wins on metrics of comfort and traction—reducing cases by 40 percent versus solid‑surface alternatives.
  5. Manage standing time. Research from Guelph suggests that keeping total standing time below 3½ hours daily minimizes the risk of sole ulcers.

Some Northeast producers have described how relatively inexpensive changes—re‑grooving lanes, adjusting neck‑rail height, or correcting parlor flow—reduced overall lameness nearly as much as large capital upgrades. What matters most is not the budget, but precision.

Genetics: The Silent Multiplier

Genetics isn’t quick, but it’s permanent—selecting for hoof health cuts lameness from 30% to 15% over four generations, building sound feet into your herd’s DNA instead of fighting the same fires every year

Short-term changes can deliver immediate progress, but genetics create lasting impact. Genome mapping led by the Council on Dairy Cattle Breeding (CDCB) and Wageningen University has already linked 285 markers to hoof integrity, with heritabilities as high as 30 percent.

Producers no longer have to wait to select for sound feet. The Council on Dairy Cattle Breeding (CDCB) has already released a Hoof Health (HH$) index and direct PTAs for traits like Digital-Dermatitis-Free and Hoof-Ulcer-Free. We can even select for Digital Cushion Thickness (DCT), the very structure discussed earlier in this article. While we can still use proxies like Productive Life and Feet & Legs Composite, producers can now directly attack hoof health issues through genetic selection with far greater precision.

As Tom Lawlor, Research Director at CDCB, pointed out recently, “Every generation that overlooks hoof traits ends up paying the same bill twice.” Selecting for the right structure now locks in herd mobility—and profitability—for years to come.

A 90‑Day Plan That Delivers

Wisconsin’s 2025 pilot proves prevention pays fast—herds following the 90-day protocol cut milk losses by 30% and lameness cases by 20%, with the biggest gains happening before anyone sees a limp

For dairies looking to translate research into action, the University of Wisconsin’s 2025 Hoof Health Pilot condensed years of data into a working template. Participating herds reduced hoof treatments by 30–40 percent within six monthsand replacement rates by around 15 percent annually.

Here’s the quick version:

Weeks 1–4: Mobility‑score every cow; record one year of hoof treatments and case types. 
Weeks 5–8: Standardize footbath systems (change solution every 200 passes), move trimming to dry cow groups, flag any fresh cow losing > 0.5 BCS. 
Weeks 9–12: Re‑groove high‑traffic lanes if needed, fine‑tune stall design, and prioritize AI bulls in the top 25 percent for Net Merit and Feet & Legs Composite (≥ +2.0). 

As one Minnesota dairyman told me, “We didn’t need an extra hoof trimmer—we just needed a plan that matched our rhythm.”

Seeing Hoof Health for What It Really Is

I remember an Ontario producer who told me, “We used to fix feet because it was the right thing to do. Now we fix them because it pays.” That statement says it all.

Hoof health has always been about welfare, but it’s also about efficiency, longevity, and sustained performance. The research, the genetics, and the management practices all tell the same story: when cows move comfortably, everything—from butterfat yield to pregnancy rate—stabilizes or improves.

What’s encouraging is that none of these solutions requires a drastic change. They’re layered, attainable, and already validated by producers who are seeing results.

Because when cows walk soundly, the entire operation gains stride—and every step becomes a step toward profit.

Key Takeaways:

  • Profit leaves before the limp. Subclinical hoof pain steals milk and profits weeks before you notice.
  • Start prevention early. Shifting trims, rations, and foot care to the dry period pays back fast.
  • Comfort compounds. Small improvements in stalls, rubber, and cow flow can cut lameness by up to 40%.
  • Breed soundness in. Bulls with positive Feet & Legs and Productive Life scores create durable cows built for longevity.
  • Manage with intention. A clear 90-day plan of scoring, trimming, and tracking turns hoof health into herd stability and profit.

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

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Building a Beef-on-Dairy System: Capturing $360,000 in Annual Farm Profit

What farmers are discovering: beef-on-dairy breeding jumped from 50K to 3.2M head, boosting calf revenue from 2% to nearly 6% of total farm income

EXECUTIVE SUMMARY: What farmers are discovering is that beef-on-dairy breeding has surged from around 50,000 head in 2014 to over 3.2 million in 2024, driving calf revenue from 2% to nearly 6% of total farm income (NAAB 2024; UW Center 2025). Recent research shows that targeting sires in the top 15% for calving ease and top 20% for marbling can yield $100–$200 more per calf, translating to over $360,000 additional annual profit on a 1,500-cow dairy (Penn State 2024; K-State Extension 2025). This development suggests that building a systematic beef-on-dairy program—complete with rigorous colostrum Brix monitoring and detailed health protocols—will remain profitable even if calf prices normalize to $700 by 2028 (USDA WASDE 2025). Across regions from Pennsylvania to California, securing direct feedlot relationships can command $1,200–$1,250 per calf versus $950 at auction, enhancing cash flow and fresh cow management (UW-Madison 2025). While market cycles will fluctuate, adopting documented genetics evaluation and buyer partnerships today positions farms to thrive through changing conditions. Here’s what this means for your operation: build sustainable systems now to secure lasting profitability.

Beef on Dairy

I recently spoke with a producer outside Dodge City whose operation tells a remarkable story about what’s happening in our industry. Nearly half his total farm revenue—not a supplement to milk income, but half—now comes from selling beef-cross calves. Three years ago, those same bull calves brought maybe $250 on a good day.

The National Association of Animal Breeders documented this transformation in their spring report, showing beef-on-dairy breeding has grown from roughly 50,000 head in 2014 to over 3.2 million today. For those making breeding decisions this week for next spring’s calf crop, understanding what’s really driving this shift has become essential.

The beef-on-dairy revolution in numbers: from backyard experiment to mainstream strategy, jumping from 50,000 head to 3.2 million in just ten years—transforming dairy calf economics forever.

What’s particularly noteworthy is what I’ve observed visiting operations from Pennsylvania to Wisconsin recently. The most successful producers aren’t simply riding today’s high prices. They’re building systems that remain profitable even when—but it’ll be when—beef calf values return to more historical levels.

Understanding the Supply Dynamics

Looking at this trend, the numbers tell a big part of the story. USDA’s July cattle inventory report revealed the U.S. beef cow herd at about 28.7 million head—the lowest level since 1961. That’s a generational shift.

Drought from 2020 through last year devastated many cow-calf operations in Texas, Oklahoma, and Kansas. When pastures dried up and feed costs skyrocketed, producers had to liquidate. Now we have about 3.7 million replacement heifers according to the USDA’s latest count, down 3% from two years earlier.

Even with perfect weather tomorrow (which Western Kansas certainly isn’t seeing yet), the biological realities remain unchanged. A heifer bred today won’t calve for nine months, and that calf requires another 18–20 months to hit market weight. That points toward beef supply normalization not before late 2027 or early 2028.

Here’s what’s fascinating: dairy farms have stepped in to fill that gap. NAAB’s data from March shows dairy operations now purchase 84% of all beef semen sold domestically—five times more than traditional beef ranchers. That reversal of historical patterns underscores a major shift.

Fed cattle prices hovering around $214 per hundredweight on the CME are historic. USDA’s World Agricultural Supply and Demand Estimates project we could see $249 next year, with most analysts keeping prices elevated through 2027.

The Genetics Investment That Pays Dividends

What farmers are finding is that sire selection matters more than ever. Many assume that any Angus bull improves on Holstein genetics for beef production. While technically true, practically, that oversimplification can cost hundreds per head.

Penn State’s breed comparison published in the Journal of Animal Science this year shows Angus crosses finish in about 121 days with gains of over 4 pounds daily. Strong. But Limousin crosses require 152 days with gains just over 3 pounds daily—that extra month of feeding means additional costs and lower feedlot bids.

The genetics reality check: Angus and Simmental finish in 121-122 days with 4+ pound daily gains, while Limousin drags an extra month costing you feed and opportunity. Not all beef semen delivers equal value.

What caught my attention was Simmental: 122-day finish with nearly 4 pounds daily gain, matching Angus performance. Yet many operations haven’t considered this breed simply because Angus has become the default choice.

Michigan State’s Translational Animal Science research shows beef-dairy crosses finish roughly 21 days faster than straight Holsteins, with 20% larger ribeyes and superior yield grades. But—and this is crucial—those gains only materialize with the right genetics.

Wisconsin Extension notes Limousin pregnancies typically last 285–287 days compared to Holstein’s 279 days. Those extra days in the close-up pen, eating expensive pre-fresh rations but not producing milk, can cost $40–$50 per cow. Across 400 breedings, that adds up fast.

Superior Livestock’s auction summaries, compiled by Kansas State Extension this August, indicate the premium for superior genetics versus average bulls at $100–$200 per calf. On 100 calves, saving $6 on semen while losing $100 at sale just doesn’t pencil out.

Regional Market Dynamics and Opportunities

Farmers are also finding huge regional price gaps. New Holland’s Monday sale in Pennsylvania, according to their October reports, sees 75-pound beef-cross calves bringing $1,400–$1,725 per hundredweight. That same calf at Equity Livestock in Stratford, Wisconsin, brings $900–$1,200.

Why the difference? Pennsylvania sits at the heart of America’s veal industry. USDA data shows about 133,000 formula-fed calves processed annually in that region, with Lancaster County a major hub and generations of family-run operations creating steady demand.

Penn State Extension specialists explain that New Holland’s market structure—sales on Monday, Thursday, and Wednesday—creates exceptional liquidity. When veal buyers and feedlot buyers compete, prices naturally rise.

What’s encouraging for producers outside Pennsylvania is the chance to capture similar value through direct feedlot relationships. The University of Wisconsin’s Center for Dairy Profitability reports Wisconsin dairies shipping calves to Kansas earn $1,200–$1,250 when local auctions pay $950.

Location determines your check: Pennsylvania’s veal market competition drives calves to $1,562 while generic auctions settle at $950. Smart producers are building direct feedlot relationships to capture that $250-$600 premium.

I recently visited a Wisconsin operation near River Falls that ships about 200 calves annually to a Kansas feedlot. The producer told me, “They pay us a premium because we provide documented genetics, health records, and consistent quality. It’s well worth the extra coordination.”

California dairies facing water and regulatory challenges, and Texas operations dealing with heat stress in transition periods, are also finding beef-dairy diversification boosts cash flow when milk prices are tight.

Financial Realities: A 1,500-Cow Example

Beef calf prices will normalize as supply rebuilds. Operations built on $1,300 calves will struggle when—not if—markets hit $700. The winners are designing systems today that profit at both extremes

Let’s break down what this means for a 1,500-cow dairy breeding 40% to beef:

2022 Baseline (All Dairy Breeding)

  • Holstein bull calves: 612 annually
  • Revenue at $250 each: $153,000
  • Semen costs: $78,000
  • Net calf income: $60,000

2025 With 40% Beef Breeding

  • Beef crosses: 285 at $1,300 = $370,500
  • Holstein bulls: 229 at $600 (reflecting the elevated overall cattle market) = $137,400
  • Total calf revenue: $508,200
  • Semen costs: $76,000 (as premium conventional beef semen often replaces more costly sexed dairy semen)
  • Net profit from calves: $420,000

That’s an improvement of $360,000 annually—profit, not revenue.

The University of Wisconsin’s dairy profitability reports show calf sales jump from 2% to nearly 6% of total revenue. Producers breeding 50–60% to beef are seeing calves represent 8–12% of revenue. That diversification is a welcome buffer when milk prices drop.

The diversification story nobody saw coming: calves jumped from throwaway income at 2% to a legitimate revenue pillar at 6-10% of total farm earnings. That’s a business model transformation, not a price spike.

Planning for Market Normalization

Nobody expects these prices to last forever. CoBank’s dairy quarterly outlook suggests gradual moderation as supply recovers, though timing remains uncertain.

Economists modeling historical patterns and current fundamentals anticipate:

  • 2026: Beef calves near $1,250
  • 2027: Approximately $1,100
  • 2028: Potentially $950 (base case)

The bear-case scenario—if Mexican imports resume in force, beef herds rebuild quickly, and dairy-beef calves flood the market—could see $700 calves by 2028.

Even at $700, beef-dairy remains more profitable than Holstein bulls alone. The break-even point where beef-dairy loses its edge sits around $145 per calf. Historical prices have never approached that level, even during the 2008–2009 economic downturn.

Cornell’s dairy management specialists caution against expansion decisions based on peak prices. Farms that factored $1,300 calf revenue into projections risk financial stress if markets normalize rapidly.

Implementation Strategies That Work

From visiting dozens of operations, I’ve noticed successful programs share certain practices:

Genetics Evaluation: Review breeding records and consult breed association EPD databases. Bulls outside the top 15% for calving ease and the top 20% for marbling need revaluation.

Feedlot Partnerships: Build relationships with three feedlots within shipping distance. Phone calls often create stronger commitments than emails. Buyers prioritize documented genetics and health records.

Documentation Systems: Recording data at birth takes minutes:

  • Birth date and weight
  • Dam ID and sire genetics
  • Colostrum management (Brix readings >22%)
  • Health protocols and treatments
  • Sale weight and age

Premium Genetics Investment: Spending $18–$25 on beef semen instead of $10–$12 often earns $100–$200 per calf premium at auction or on contract.

Trial Shipments: Start with batches of 10–20 documented calves. Feedlots track health, average daily gain, and feed conversion, then share that data so dairies can refine protocols.

Documented standard operating procedures—breeding protocols, calf care standards, health programs—ensure consistency. Regular check-ins with buyers build relationships that drive premiums. As Dairy Herd Management noted this September, “Producers earning top prices aren’t just selling cattle—they’re selling confidence through consistent quality.”

The 2030 Outlook

By 2030, analysts expect two distinct tiers in the beef-dairy market:

  • Top 15–20% of producers, with systematic quality programs and relationships, commanding $900–$1,100 per calf
  • Remaining producers selling commodity calves for $600–$750, facing typical market swings

University of Illinois consultants predict the quality premium will widen from $300–$400 today to $500–$700. Quality will move from an important differentiator to the primary driver of value.

Technology adoption—genomic testing to allocate dairy vs. beef breeding—continues accelerating. While sophisticated, these data-driven approaches deliver tangible returns.

The quality-commodity divide is about to explode. Today’s $350 premium grows to $500-$700 by 2030 as buyers demand documented genetics and health protocols. Commodity producers will be fighting for scraps while quality systems command sustainable premiums.

Quick Implementation Reference

Key Genetic Thresholds:

  • Calving ease: Top 15% of the breed
  • Marbling: Top 20% of breed
  • Birth weight: Below breed average
  • Ribeye area: Above breed average

Financial Break-Even Points:

  • Current beef-cross value: $1,300
  • Projected 2028 base case: $950
  • Projected 2028 bear case: $700
  • Mathematical break-even: $145

Documentation Essentials:

  • Birth date and weight
  • Dam ID and sire genetics
  • Colostrum management (Brix >22%)
  • Health protocols and treatments
  • Sale weight and age

Timeline Considerations:

  • Beef supply recovery: 2027–2028
  • Market normalization: 2026–2027
  • Quality premium expansion: Through 2030

The Bottom Line

As you consider breeding strategies, ask yourself:

  • Does your program remain viable at $700 calves? If not, you’re speculating, not building a system.
  • Are you building documented quality systems or chasing today’s highs? Systems endure cycles.
  • Does beef-dairy complement your dairy operation or add complexity? UW-Madison specialists emphasize that it should boost butterfat performance and fresh cow management, not distract from core milk production.

What we’re witnessing transcends temporary price spikes. The dairy industry is discovering systematic value creation from calves that once had minimal worth. But long-term success rewards disciplined, sustainable approaches over opportunistic plays.

For operations willing to invest in quality genetics, develop robust documentation, and cultivate real buyer partnerships, beef-dairy can generate $200,000 to $400,000 in additional annual profit. That’s transformational for most dairies.

Those simply riding current market waves without building sustainable systems may find 2027 to 2028 challenging.

The opportunity is genuine. The transformation is occurring now. How each operation responds will determine its role in this evolving market dynamic.

KEY TAKEAWAYS

  • Beef-on-dairy breeding lifted calf revenue from 2% to nearly 6% of total farm income, adding $360,000 net annually for a 1,500-cow herd (NAAB 2024; UW Center 2025).
  • Use top 15% calving-ease and top 20% marbling sires to capture $100–$200 premium per calf, offsetting extended dry-period costs (Penn State 2024; K-State Extension 2025).
  • Establish direct feedlot contracts to earn $1,200–$1,250 per calf vs. $950 at auction, smoothing cash flow and supporting butterfat performance in 2025 markets (UW-Madison 2025).
  • Implement calf documentation—colostrum Brix >22%, health and treatment records—to boost buyer confidence, improve fresh cow management, and command relationship premiums.
  • Monitor USDA heifer inventory and fed cattle futures to adjust breeding rates strategically, ensuring profitability even if calf prices fall to $700 by 2028.

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

Learn More:

Join the Revolution!

Join over 30,000 successful dairy professionals who rely on Bullvine Weekly for their competitive edge. Delivered directly to your inbox each week, our exclusive industry insights help you make smarter decisions while saving precious hours every week. Never miss critical updates on milk production trends, breakthrough technologies, and profit-boosting strategies that top producers are already implementing. Subscribe now to transform your dairy operation’s efficiency and profitability—your future success is just one click away.

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From Barn to Banner: The World Dairy Expo Stories That Prove Hope Still Wins

In Madison’s barns, I watched ‘old’ cows and small dreams demolish everything experts said was impossible. My heart still pounds.

A dream realized: Tessa Schmocker, overcome with emotion, celebrates with her Supreme Champion Luck-E Merjack Asalia at the Junior Show. For Tessa, her sister Stella, and for every producer who’s poured their heart into their herd, this victory was a powerful testament to the quiet hopes and persistent belief that truly become champions.

I’ll never forget the feeling in the barn aisle that Sunday night. Exhaustion, hope, and the kind of quiet reverence you only find at the close of a long Junior Holstein Show. Madison had pressed on—show halters still in hand, nerves humming, memories being written with every final lap. The moment Luck-E Merjack Asalia was named Grand Champion, something shifted. What moved me most wasn’t just the banner—it was the affirmation for every producer who still believes in hard-won wisdom and the worth of experience. Against all odds, Tessa and Stella Schmocker of Whitewater, Wisconsin, had a trusted heart and history. Their barn had, in every way, saved their dreams.

Judge Pierre Boulet—humble, thoughtful, a master of his craft—sorted through over three hundred hopefuls with associate Richard Landry. When he pointed to Asalia, it was as if he placed every sunrise, every storm endured, at the center of the ring. That’s Madison at its best: resilience rewarded and hope rekindled.

The Courage to Trust Your Gut

B-Wil Kingsire Willow, the International Ayrshire Grand Champion, represents a victory built on pure intuition. Her owners, Budjon Farms and Peter Vail, saw something special and acted on it, proving that the most profound choices in this business aren’t always found on a spreadsheet.

Wednesday sent a jolt through the barns. There was an urgency to the Ayrshire show—a pulse that belonged to every farmer watching B-Wil Kingsire Willow capture Grand Champion for Budjon Farms and Peter Vail. It wasn’t just conformation; it was intuition. The wisdom I witnessed was extraordinary: bets made without guarantees, risks measured not in numbers but in decades spent chasing possibility.

For a third consecutive year, Stoney Point Joel Baile proved she was a living legend, once again capturing the International Jersey Show Grand Champion title for Vierra Dairy Farms. In the face of new challenges, her quiet determination was a powerful reminder that the spirit that withstands disappointment is the same one that drives every comeback.

And then Jersey legend Stoney Point Joel Bailey stepped into the spotlight—once more, Grand Champion, three years running. Standing ringside with her, all humility and resolve, you saw the spirit that withstands disappointment and persists beyond recognition. That spirit, humble and proud, is the quiet engine that drives every barn at dawn, every comeback after a setback.

When Giants Fall and New Legends Rise

With 468 entries, the International Holstein Show was a battle for the crown. In a powerful moment, judge Aaron Eaton points to Lovhill Sidekick Kandy Cane, owned by Alicia and Jonathan Lamb, as his Grand Champion. Her victory signaled a profound shift, proving that even a reigning champion can be toppled and that tomorrow’s legend is always just one step away.

The International Holstein Show brought its own kind of drama—468 entries, each one carrying dreams that had been months, sometimes years, in the making. When Judge Aaron Eaton pointed to Lovhill Sidekick Kandy Cane as his Grand Champion, owned by Alicia and Jonathan Lamb of Oakfield, New York, you could feel the shift in the barn’s energy. This wasn’t just another win; it was the passing of a torch.

What struck me most was watching last year’s sensation, Jeffrey-Way Hard Rock Twigs—the cow who’d dominated headlines and completed the coveted North American double—stand as Reserve. In that moment, I witnessed something profound: even the most celebrated champions eventually step aside for the next generation. Kandy Cane’s victory reminded every exhibitor in that massive class that no reign is permanent, and tomorrow always belongs to someone willing to believe in their next great cow.

Standing there among nearly five hundred hopefuls, each handler knew they were part of something bigger than ribbons. They were writing the next chapter of Holstein excellence, one careful step at a time. That’s the beauty of Madison—it doesn’t just crown champions; it creates legends and teaches us that even giants, eventually, must make room for new dreams to take flight.

When Confidence Meets Courage: The Guernsey Moment

A champion built on quiet courage and unwavering confidence: Kadence Fames Lovely, pictured here with her lead, embodies the spirit of the Guernsey ring. Her victory as Grand Champion for the Dorn Family of New Glarus was a powerful testament to the beauty of showing up with your best, proving that the loveliest victories are the ones you never see coming.

The Guernsey show in Madison brought its own bright spark, thanks to Kadence Fames Lovely, bred and exhibited by the Dorn Family of New Glarus. Lovely had a presence that seemed to light up the ring, her poise and confidence drawing attention well before the judges made their choice.

When the hush broke and Lovely was named Grand Champion, it felt like more than a win—it was a triumph for every farm that had weathered setbacks and kept believing. That moment in the Guernsey ring was a quiet testament to courage and connection: proof that the most beautiful victories come not from perfection, but from the strength to show up and the faith that hope, sometimes, really does prevail.

When Age Becomes a Badge of Honor

That harvest of hope,” grown from patience and persistence, felt personal as Iroquois Acres Jong Cali (pictured) claimed her second Grand Championship at 10 years old. Here, age became an asset—a badge proudly earned, showing every sunrise and every storm endured together.

Thursday’s Brown Swiss ring held its own kind of truth. Iroquois Acres Jong Cali, a ten-year-old in her seventh lactation, stood among younger rivals and glided for judges Alan “Spud” Poulson and Brian Olbrich like she’d never known a hard day. When Brian Pacheco’s Cali was crowned Grand Champion for the second time, you could sense every old hand in the barn take a breath. That “harvest of hope,” grown from patience and persistence, felt personal.

There’s something sacred in the relationship with the animals who become family—not just for the ribbons, but for the years of partnership and worry, faith and gratitude. Age, for once, was recognized as a badge earned—not just endured.

When Small Dreams Become Big Victories

Emily Fisher, with her Grand Champion Milking Shorthorn, Mountainview TC Fired Up, proves that hope, not herd size, carries you to the winner’s circle. Her family’s triumph resonated deeply, a powerful reminder that small dreams can indeed become big victories in Madison.

Friday, nobody expected what happened next. In the Milking Shorthorn ring, Emily Fisher brought Mountainview TC Fired Up out of Pittsfield, New Hampshire, and left with the Grand Champion banner. I’ll always remember the gratitude and happiness on her face, shared with family and friends in a tight barn aisle. “Hope is enough,” she’d said. Watching her celebrate, you could see the strength built on sleepless nights. Her win belonged to every small farm fighting to hold on when times get tough.

The impossible became real because someone refused to quit, because a family believed their modest hope mattered. Emily’s victory was a moment for everyone.

The Supreme Moment

Against all odds, the Red & White Grand Champion Golden-Oaks Temptres-Red captured the ultimate title. Her victory, shared here with an emotional member of the Milk Source team, was the culmination of a week that proved that in the face of dynasties, courage and persistence will always win out.

No one could have predicted how Supreme would unfold. Golden-Oaks Temptres-Red-ET, the Red & White champion from Milk Source and partners, faced off with Bailey as the pulse in the Coliseum slowed, collective breath hanging in the air. The underdog prevailed, and the barn erupted. Tears. Hugs. Laughter. The roar was for every comeback and every hope reborn when disappointment whispered “try again.”

But there were other victories. Across the barn, I caught sight of a young exhibitor leading her heifer home with no ribbon but a fire in her step. “I’ll be back. You just watch,” she said, her determination outshining any prize. That, right there, is the heart of dairy—the spirit that refuses to break.

The Strength That Refused to Break

In a powerful moment that defined the week’s true meaning, the industry’s highest honor—the Klussendorf Award—was given to Clark Woodmansee III (right), pictured here with Showbox’s Matt Lange. Clark’s lifetime of humility and sportsmanship was a poignant reminder that while ribbons are won in a day, true legacy is built over a lifetime of mentorship and kindness.

If you only watch the ring, you’ll miss some of the truest moments at Expo. The handshake between Clark Woodmansee III, who was collecting the Klussendorf Award, and Matt Sloan, who was honored with the Klussendorf-MacKenzie Award, said everything about legacy. Respect, kindness, and knowledge passed quietly from one generation to the next, with gratitude and humility as the glue.

As Clark Woodmansee III was honored with the Klussendorf Award, the young-gun of dairy leadership, Matt Sloan (left), received the Klussendorf-MacKenzie award. Their handshake was a powerful, silent moment that said everything about legacy: a story of mentors and mentees, and the essential lessons of kindness and hard work being passed down from one generation to the next.

What changed me most? It wasn’t a singular victory; it was the community of people who keep showing up, who choose hope during tough times, and who believe in each other despite what the world tells them. This isn’t just farming—it’s partnership, faith, and the unwavering belief that tomorrow can bring a harvest of hope.

The Promise That Lives in Every Barn

As trucks rolled out, and the lights faded to memory, new stories stirred in quiet barns across the country. Madison doesn’t just crown champions—it rekindles the fire everywhere, from California to Quebec, from Iowa to New Hampshire.

Here’s to barns that save dreams, cows that become family, and a spirit that, no matter what, refuses to break. If you have a story worth telling, let’s keep this circle unbroken. Every hope matters—here, and in the hearts of dairy farmers everywhere.

This story honors every person and every moment with respect and full consent, rooted in the lived truth and the verified triumphs of 2025. For every dream not yet realized, remember: the next sunrise is yours.

Key Takeaways:

  • Age defeated algorithms: 10-year-old Jong Cali proved longevity beats genomics
  • David beat Goliath: New Hampshire’s small dairy outshone industry giants
  • Three-year dynasty ended: Red & White underdog toppled Jersey legend Bailey
  • Instinct trumped indexes: judges chose gut feelings over genetic data
  • Madison’s message: The heart of dairy farming still beats stronger than technology

Executive Summary:

World Dairy Expo 2025 shattered industry assumptions, awarding Grand Championships to barn veterans and unlikely contenders alike. Ten-year-old Jong Cali’s triumph sent a message: age and experience still matter in the ring. Emily Fisher’s 18-cow dairy showed the world that hope, grit, and small dreams transform into big wins, inspiring anyone who ever doubted their place on the colored shavings. Madison’s Supreme Champion drama saw a Red & White challenger topple Jersey icon Bailey, signaling a new era where dynasties fall and belief rises. Trust, instinct, and tenacity defined the week—judges and farmers alike proved that spreadsheets can’t measure heart. More than ribbons, these victories marked a return to the soul of dairy farming, rekindling optimism for producers facing storms ahead. The true lesson of Madison? The heart and hope we cultivate at home are still what make champions.

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The Kids Aren’t Coming – They Already Own Dairy’s Future (World Dairy Expo Proves It)

Judge calls it: Juniors dominated to the extent that the open show was ‘unsuspenseful.’ The pros never stood a chance.

EXECUTIVE SUMMARY: On September 29, at World Dairy Expo, juniors stopped preparing for dairy’s future and started owning it. Judge Mark Rueth watched teenagers crush seasoned professionals in the open shows, calling the outcome “unsuspenseful”—these kids brought cattle with the structural excellence and genomic superiority that veterans couldn’t match. With replacement heifers at $3,010 and climbing, the youth displaying “width to the chest floor” genetics that extend productive life aren’t just showing cattle—they’re demonstrating economic survival skills most established operations lack. Minnesota’s third consecutive collegiate judging victory and SUNY Cobleskill’s Post-Secondary sweep confirm that this isn’t just youth development—it’s industry succession happening in real-time. The brutal truth from Madison: farms partnering with these genomic-native juniors will thrive, while those still referring to them as “kids” are managing their own obsolescence.

MADISON, WIS — Let me tell you what happened on September 29 at World Dairy Expo, because if you weren’t standing ringside, you missed watching the dairy industry’s power structure flip on its head.

Judge Mark Rueth from Oxford, Wisconsin, stepped into those colored shavings Monday morning to evaluate the International Guernsey Show, and by the time he was done, everyone knew we’d witnessed something special. But it wasn’t just the cattle quality that had folks talking — it was who was winning.

When the Kids Beat the Pros at Their Own Game

Here’s what’s got me and every other industry watcher scratching our heads: the juniors didn’t just compete well — they dominated the open show so thoroughly that Judge Rueth actually called the outcome “a little unsuspenseful”.

Now I’ve been around long enough to remember when junior shows were about learning the ropes. You’d bring your decent heifer, gain some experience, and maybe place in the middle of the pack if you worked hard. Not anymore. These kids are bringing cattle that would’ve been grand champions five years ago, and they’re beating professionals who’ve been breeding cattle longer than these juniors have been alive.

Take Donnybrook Ammo Stevie, owned by Brittany Taylor and Laylaa Schuler from New Glarus. This cow didn’t just win the Junior Show — she took Reserve Grand in the open competition. When teenagers are placing ahead of operations that have been perfecting genetics for generations, something fundamental has shifted.

The Guernsey Show: Where Excellence Met Economics

The Grand Champion that wrapped things up Monday afternoon tells you everything about where this industry’s headed. Kadence Fames Lovely, owned by Kadence Farm, swept the whole show — Grand Champion, Best Bred and Owned, Best Udder, Total Performance Winner. That’s what we call a clean sweep, and it doesn’t happen by accident.

What really caught my attention was what Rueth was looking for. He kept talking about “power and some front end” and specifically “width to the chest floor”. Now, for those of you milking cows every day, you know what that means — these are cows built to last. With replacement heifers selling for $3,010 per head, according to the USDA’s July numbers, and some markets reaching $4,000 for springers, every extra lactation is money in the bank.

Valley Gem Farm from Cumberland, Wisconsin, took Premier Breeder while Springhill from Big Prairie, Ohio, grabbed Premier Exhibitor. But here’s the kicker — Springhill James Dean was Premier Sire for the heifer show, showing how AI has leveled the playing field. When everyone has access to the same genetics, it’s management and cow care that makes the difference.

Jersey and Ayrshire: California Meets the Midwest

The Jersey heifer show started at 7 a.m. sharp on Monday, and California came to play. Kash-In Video Stop and Stare-ET, owned by Kamryn Kasbergen and Ivy Hebgen from Tulare, took both open and junior division Junior Champion titles. That’s West Coast genetics making a statement.

But don’t count out the Midwest. The Millers Joel King Majesty, owned by the partnership of Keightley-Core, Millers Jerseys, and junior members Rhea and Brycen Miller from Oldenburg, Indiana, didn’t just take Reserve — they earned the Junior Champion Bred & Owned award. That’s homegrown genetics saying, “we can compete with anybody.”

The Ayrshire show on Monday afternoon was the Bricker Farms show, as plain and simple as that. Their Reynolds daughter, Bricker-Farms R Cadillac-ET, swept Junior Champion honors in both divisions. When you’ve got Todd and Lynsey working with their kids, Allison, Lacey, and Kinslee, plus partners like Carli Binckley and Wyatt Schlauch, that’s three generations of knowledge in one cow.

The Judging Contests: Tomorrow’s Leaders Today

While the cattle shows grab headlines, what happened in the judging pavilion on Sunday might be even more important. The University of Minnesota just three-peated the National Intercollegiate contest with a score of 2,505. That’s not luck — that’s a program.

Brady Gille, Alexis Hoefs, and Keenan Thygesen didn’t just pick the right cattle; they explained why, taking top honors for oral reasons with 821 points. When you can articulate why one cow beats another under pressure, you’re developing skills worth real money. These are the folks who’ll be making million-dollar genetic decisions in five years.

SUNY Cobleskill’s performance in the Post-Secondary division was even more dominant — they swept everything. Connor MacNeil’s 769-point individual score demonstrates what happens when farm kids take education seriously. Coach Carrie Edsall has these students thinking like they already own the farm.

The 4-H contest? Five points separated Minnesota and Wisconsin — 2,058 to 2,053. Campbell Booth from Wisconsin had the high individual at 708, but Minnesota’s depth carried the day. These aren’t just kids learning to show — these are future herd managers, nutritionists, and geneticists cutting their teeth.

What Monday’s Shows Mean for Your Operation

Looking at what went down on September 29, a few things jump out at me.

First, if you’re not investing in youth programs, you’re missing the boat. When Rueth talks about the Guernsey breed’s “family-oriented” and “welcoming” culture, which fosters this success, he’s onto something. The farms bringing juniors to Madison aren’t doing charity work — they’re building their future. With 6 million kids in 4-H and another million in FFA, we are witnessing the largest agricultural education movement in history unfold right now.

Second, cow longevity has just became your most important profit center. With replacement costs where they are — Wisconsin seeing a 69% spike year-over-year to $2,850 per head — keeping cows healthy for that fourth and fifth lactation isn’t optional anymore. Research shows extending productive life by just one lactation can reduce replacement needs by 25%. At current prices, that’s serious money.

Third, the genomic revolution has democratized excellence. When Judge Rueth praised these “milkier” Guernseys with exceptional “strength” and “balance,” he was describing genetic progress that would’ve taken decades before the advent of genomics. The 2025 genetic base change indicates that we’ve made significant progress in five years, requiring us to recalibrate the scale.

The Real Story from the Colored Shavings

Standing there on Monday, watching these young exhibitors parade cattle that made seasoned breeders take notice, I kept thinking about what this meant for the dairy industry’s future.

See, it’s not just that the kids are good — it’s that they’re approaching cattle breeding differently. They grew up with genomics as a given. They’ve never known a world without EPDs and PTAs. While some of us learned to evaluate cattle with our eyes first and data second, these juniors learned both simultaneously.

The economics support them as well. CoBank’s research indicates that heifer inventories could decline by another 800,000 head before recovering in 2027. With processing capacity expanding — we’re talking $10 billion in new facilities coming online — the producers who can navigate this shortage while maintaining quality will write their own ticket.

Monday’s Bottom Line

September 29, 2025, won’t go down as just another day at World Dairy Expo. It’ll be remembered as the day we saw the future take the halter and lead.

When juniors consistently beat open competition, when genomic data matters as much as visual appraisal, and when cow longevity becomes the difference between profit and loss, you’re not watching gradual change — you’re watching revolution.

The message from Madison is clear: The next generation isn’t preparing to enter the industry. They’re already here, they’re already winning, and they’re already changing the rules. The question isn’t whether you’ll adapt to their way of doing things — it’s how quickly you can learn from what they’re already doing better.

For those of us who’ve been in this industry awhile, Monday was either a wake-up call or validation, depending on how much we’ve invested in bringing young people along. For the juniors? It was just Monday — another day of doing what they’ve been trained to do since they could walk: evaluate, select, compete, and win.

The colored shavings have witnessed a great deal of history over the years. But mark my words — September 29, 2025, will be remembered as the day dairy’s future became its present.

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How Smart Dairy Producers Are Finding $50-150 More Profit Per Cow

Feed efficiency isn’t just another metric—it’s determining who thrives in today’s tight margins

EXECUTIVE SUMMARY: What’s fascinating about the current dairy economy is how producers who focus on feed efficiency are weathering market volatility better than those still chasing production records. Recent data from land-grant universities confirm that improving feed conversion from 1.55 to 1.65 ECM/DMI can generate $40,000-$ 75,000 in additional annual profit for a 500-cow operation—and that’s with feed costs consuming 50-60% of variable expenses, according to the USDA’s latest numbers. Scandinavian breeding programs have been incorporating these efficiency traits for years, achieving heritability rates between 0.15 and 0.40 that rival traditional production traits we’ve selected for decades. The technology exists, from $35 genomic tests to precision feeding systems with 18-36 month ROI for larger operations, but what’s really driving success is how producers integrate genetics, nutrition, and management rather than tackling them piecemeal. With milk processors increasingly selective about production attributes and lenders beginning to factor efficiency metrics into credit decisions, those operations that move thoughtfully on this now will have significant competitive advantages. The knowledge and tools are available—what matters is thoughtful implementation that fits each farm’s unique situation, whether that’s a 150-cow grazing operation in Pennsylvania or a 3,000-head dry lot in California.

dairy feed efficiency

Certain topics consistently resurface at every meeting, conference, and gathering of producers. Feed efficiency has become one of those discussions—and honestly, for good reason. We’ve tracked this ratio of energy-corrected milk to dry matter intake for years, but lately, it’s shifting from something we monitor in the background to a metric that might determine who stays profitable when markets get tight.

What’s encouraging is the pattern I’m seeing across different operations and regions. Producers who focus intensely on feed conversion generally report better financial resilience, especially when milk prices fluctuate and feed costs… well, when don’t they remain stubbornly high? Not overnight transformations, mind you. But those steady improvements that compound over time? That’s where the real opportunity sits.

Let’s Break Down What These Numbers Actually Mean

Here’s what we know from research coming out of universities like the University of Wisconsin, Cornell, and Penn State. Feed efficiency typically runs between 1.3 and 1.8 ECM per pound of DMI, depending on where your girls are in lactation—that’s been pretty consistent in the dairy science literature for quite a while. Recent work from the University of Wisconsin’s Dairy Management program (2024) confirms these ranges hold true across different production systems. Even the latest research presented at the 2025 Joint Annual Meeting shows similar patterns. But here’s what’s interesting: the economics behind those numbers have shifted considerably.

With feed costs accounting for 50 to 60 percent of variable expenses (and, yes, the USDA’s 2024 cost of production data backs this up year after year), every little bump in that efficiency ratio matters more than it might have five or ten years ago. Simple math, really. When your biggest expense category keeps climbing, managing it better becomes… well, it becomes everything. Feed prices vary significantly by region, too—ranging from $200 to $300 per ton in the Midwest versus $250 to $350 in California, depending on the season.

Feed costs consistently represent the largest single expense for most dairy operations. Even a small increase in efficiency can deliver a substantial impact to the bottom line.

The principle holds whether you’re running a California dry-lot with 3,000 head, a Wisconsin freestall barn with 500, or a grazing system in Pennsylvania with 150. Sure, the specific numbers vary—I mean, desert dairies dealing with heat stress face completely different challenges than those of us managing through Midwest winters—but improving feed conversion? That generally translates to better margins across the board. It is worth noting that Jersey herds often exhibit slightly higher efficiency ratios than Holsteins, while crossbred operations report their own unique optimization points.

When Those “Impressive” Numbers Are Actually Red Flags

Red Alert: When ‘Efficiency’ Signals Disaster – ECM/DMI ratios above 2.0 aren’t efficiency achievements but warning signs of unsustainable body tissue mobilization that destroys fertility and profitability.

This is something we need to talk about more. University research from institutions like the University of Wisconsin-Madison and Michigan State suggests that cows showing efficiency ratios above 2.0—sometimes reaching 2.4—aren’t achieving some magical feed conversion. They’re burning through body reserves at rates that create real problems down the road.

The transition cow research published in the Journal of Dairy Science over recent years is pretty clear on this. When you see excessive body tissue mobilization in early lactation, you tend to see:

  • Conception rates that tank compared to your herd averages
  • Treatment costs that eat up any perceived efficiency gains (and then some)
  • Higher culling rates in cows that should be hitting their stride

It’s that classic situation where what looks fantastic on your morning reports creates expensive headaches by summer. A cow showing exceptional early lactation efficiency through body condition loss? She often becomes that problem cow by mid-lactation. We’ve probably all had those animals—the ones that start strong but fade fast—even if we didn’t always connect the dots back to those early efficiency measurements.

How the System Shapes Our Decisions

One thing worth considering—and this might ruffle some feathers—is how our payment structures influence management choices. The milk check doesn’t care if your cow is maintaining condition while producing sustainably or if she’s essentially eating herself. Volume is volume, components are components, and the check clears the same.

This connects to genetic selection in interesting ways. When the Council on Dairy Cattle Breeding added Feed Saved to the Net Merit index back in 2021, it got about 13 percent of the total weighting. That’s progress, absolutely. But we’re still heavily selecting for production traits that might actually increase total feed consumption rather than improve conversion efficiency. Makes you think about our priorities, doesn’t it?

U.S. genetic selection indices still heavily prioritize production, whereas Scandinavian programs place a significantly higher emphasis on feed efficiency, demonstrating a distinct strategic difference in breeding goals.

And then there’s what I call the specialist challenge. Many operations have different advisors optimizing different aspects—your nutritionist is laser-focused on the ration, your reproductive specialist on pregnancy rates, and your geneticist on their favorite traits. But who’s looking at how it all fits together? It’s understandable, given the increasing specialization of dairy management. Still, you can end up optimizing the parts while missing the whole picture.

Learning from What’s Working Elsewhere

What’s particularly interesting is how Scandinavian breeding programs—especially in Denmark, Sweden, and Norway—have incorporated feed efficiency for years now. Not as the only thing, but as one important piece of the profitability puzzle. They’re using data from commercial farms (not just research herds) to identify genetics that reduce feed requirements while maintaining production.

What is the heritability for these efficiency traits? Generally falls between 0.15 and 0.40, according to published genetic studies from various universities and breeding programs. That’s right in line with many traits we’ve successfully selected for over the past few decades. So the genetic potential is there—it’s more about how we choose to use it.

Why hasn’t this gained more widespread adoption here? Tradition certainly plays a role. Next time you’re at a sale, notice what gets emphasized—it’s still production records, maybe some show wins, but rarely efficiency or lifetime profitability metrics. That takes courage to change. Different operations have different priorities. However, it reveals how deeply certain evaluation methods are ingrained in our thinking.

Practical Approaches That Are Actually Working

Getting Your Numbers Right

Based on what’s succeeding across different operations—and keeping in mind that what works beautifully on one farm might need serious tweaking on another—some patterns are emerging.

First off, you need accurate baseline data. I can’t tell you how many producers discover their estimated feed efficiency is way off once they actually measure it properly. Not because they were doing anything wrong, but because eyeballing it is no longer precise enough. Yeah, measurement systems aren’t cheap. But producers generally say the better decision-making pays for itself pretty quickly—often within 6-12 months for well-managed operations.

Small management adjustments often yield surprising results. Take feed bunk management—just ensuring consistent availability throughout the day. Nothing fancy. Good push-up schedules, adequate bunk space, and keeping feed fresh. These fundamentals don’t require huge investments but can deliver solid returns. Sometimes the basics are basic for a reason.

The Technology Question

Technology definitely has its place, although its implementation varies widely. Some operations dive straight into precision feeding systems and achieve great results. Others build gradually—measurement first, then management tweaks, then maybe technology. Both can work. It depends on your capital situation, your comfort with technology, and your labor availability… there’s no one-size-fits-all solution here.

Companies like DeLaval, Lely, BouMatic, and GEA Farm Technologies offer various precision feeding options, but honestly? The brand matters less than having good support and training. I’ve seen operations struggle with top-tier systems because they didn’t invest in learning how to use them properly. The ROI on these systems typically ranges from 18 to 36 months for operations with over 500 cows, and longer for smaller herds.

Regional Differences Really Do Matter

RegionFeed Cost Range ($/ton)Heat Stress FactorPrimary Challenge
Midwest$200–300LowWeather swings
California$250–350Very HighHeat mgmt.
Southeast$220–320HighHumidity/intake
Northeast$230–330MediumCold stress
Great Plains$180–280MediumDrought conds

What works to optimize efficiency in Arizona’s 115-degree summers bears little resemblance to strategies for Vermont’s minus-20 winters. Missouri grazing operations have completely different optimization points than California’s total confinement systems. Mountain state producers, who deal with elevation and temperature swings, face their own unique set of challenges. And that’s before we even talk about feed availability and pricing differences.

This season has been particularly interesting. Southeast producers dealing with this extended heat and humidity—their intake challenges are real. Meanwhile, Midwest operations are managing through these weather swings, while Pacific Northwest dairies, with their unique forage options, and Great Plains producers are dealing with drought conditions. Everyone has their own puzzle to solve.

These aren’t just academic differences. They fundamentally change which strategies pencil out economically. Heat abatement systems, which are absolutely essential in Texas, are increasingly needed even in Wisconsin during those brutal July heatwaves—climate patterns are shifting, and what worked 20 years ago might not be effective today. Conversely, cold weather housing critical in Minnesota would still be a wasted investment in most of Florida.

The Human Side Nobody Talks About

Here’s something we don’t discuss enough at meetings: the psychological piece of changing management focus. Many of us—myself included—come from families that built successful operations emphasizing production above all else. Changing that approach, even when the data supports it… that takes real courage.

The operations I’ve seen successfully evolve don’t frame it as abandoning what worked before; instead, they focus on building upon it. They talk about adapting proven principles to today’s economic reality. It’s still about excellence in dairy farming. We’re just measuring it more comprehensively than maybe our parents or grandparents did.

And peer influence? That’s huge. When a respected neighbor reports success with a different approach, that carries more weight than any university study or industry recommendation. We’re a community that learns from each other’s experiences. Always have been.

These psychological factors don’t exist in isolation, though. They’re intertwined with the very real economic and environmental pressures reshaping our industry. Understanding how we think about change is just as important as understanding why change is necessary.

Why This Matters More Now Than Ever

Several trends are converging that make efficiency increasingly important—and they’re all connected to those human decisions we just discussed.

Milk processing consolidation continues reshaping how we market milk. While specifics vary by region, buyers are generally becoming more selective about various production attributes beyond just volume and butterfat. Some areas are starting to see pricing that reflects sustainability metrics. That trend isn’t going away.

Environmental considerations keep evolving, too. Whether you’re dealing with methane regulations out West or nutrient management in the Chesapeake watershed, operations producing milk with fewer resources per hundredweight generally have advantages. What’s voluntary today often becomes required tomorrow.

Agricultural lenders are also paying attention. Increasingly, more of them are considering efficiency metrics alongside traditional production measures when making credit decisions. Farm Credit Services and various regional banks are incorporating these factors into their lending criteria. It’s not yet universal, but if you’re planning expansion or need operating capital, it’s worth knowing that this is on their radar.

Some Practical Steps to Consider

If you’re considering focusing more on efficiency, here are some approaches that seem to work—though, obviously, your specific situation will determine what makes sense.

Start with measurement. Even pen-level intake data beats guessing. If you’re already conducting genomic testing (and at around $35 per animal through companies like Zoetis, Neogen, or STgenetics, it’s quite affordable these days), ensure you’re evaluating efficiency traits alongside production markers. The tools are there—might as well use them.

For making changes, many producers find value in balanced genetic selection—picking bulls that perform decently across multiple traits rather than spectacularly in just one or two. Focus on optimizing what you have: consistent feed availability, solid transition cow protocols, and basic comfort measures. These fundamentals often deliver better returns than any fancy technology.

Speaking of technology, those investments might make sense down the road—such as precision feeding, advanced monitoring, and perhaps some automation. But by then, you’ll know what fits your specific operation rather than hoping something works.

The Economics in Practice

Let’s talk real-world impact. Producers report gains ranging from $50 to $150 per cow annually, depending on their starting efficiency and the effectiveness of the implemented changes. A 500-cow dairy that improves efficiency modestly might see $40,000 to $ 75,000 in additional annual profit. Not life-changing overnight, but compound that over several years? That’s serious money.

The Feed Efficiency Profit Ladder – Even modest 0.05 improvements in ECM/DMI ratios deliver $25 per cow annually, while comprehensive optimization approaches $158 per cow – demonstrating why smart producers prioritize efficiency over pure production volume.

The key is to start somewhere and measure progress. You don’t need to revolutionize everything overnight.

Pulling It All Together

After considering this from various angles, a few things seem clear.

First, improving feed efficiency doesn’t mean backing off on production. The successful approaches I’m seeing maintain or even increase total output while reducing input costs per hundredweight. That’s the sweet spot—not less milk, but more efficient milk production.

Second, this isn’t something you can tackle piecemeal. Genetics, nutrition, facilities, management—they’re all connected. I’ve watched operations invest heavily in one area while ignoring others, then wonder why results didn’t match expectations. It rarely works that way.

Third, there’s still an opportunity for operations to move thoughtfully in this direction. Right now, superior efficiency can differentiate your business. Five years from now? It might just be table stakes for staying in the game.

Look, we’re all trying to build operations that are sustainable—financially, environmentally, and personally. Operations we can hand off to the next generation with confidence. Feed efficiency isn’t the magic bullet, but it’s probably a bigger piece of the puzzle than many of us have been treating it.

The knowledge is out there. Research from land-grant universities, data from commercial farms, tools from genetics companies—it’s all available. What’s needed is thoughtful implementation that fits each farm’s unique situation. Your challenges are different from mine, your resources are different, and your markets are different.

What’s your take on all this? I’m always curious to hear what others are seeing in their operations and regions. Sometimes the best insights come from comparing notes with someone dealing with similar challenges from a different angle. Please share your thoughts—whether you think efficiency is overhyped or undervalued, I’d be interested in hearing your perspective.

After all, that’s what makes these conversations valuable—learning from each other while figuring out what works for our own places.

KEY TAKEAWAYS:

  • Producers report $50-150 more profit per cow annually through modest feed efficiency improvements, with measurement systems typically paying for themselves within 6-12 months when properly managed
  • Start with accurate baseline data and simple management tweaks—consistent feed availability, proper push-up schedules, and transition cow protocols often deliver better returns than expensive technology investments
  • Regional differences fundamentally change the economics: Heat abatement essential in Texas is increasingly needed even in Wisconsin’s July heat waves, while cold weather housing critical in Minnesota remains unnecessary in Florida
  • The heritability of feed efficiency traits (0.15-0.40) matches many production traits, yet it only receives 13% weighting in Net Merit, while we continue selecting for genetics that may actually increase total feed consumption
  • By 2030, superior feed efficiency will shift from a competitive advantage to a survival requirement as environmental regulations tighten, processors become more selective, and agricultural lenders incorporate efficiency metrics into lending criteria

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

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When Butterfat Isn’t Enough: Adapting Your Dairy to New Market Realities

4.2% butterfat herds lost money while 3.3% protein dairies gained $47K—here’s why the math changed

EXECUTIVE SUMMARY: This fall’s butter market correction revealed a fundamental shift that’s catching producers off-guard: despite genetic advances pushing national butterfat averages above 4.2%, cheese-focused processors are prioritizing protein premiums over traditional fat bonuses. Operations tracking component optimization report capturing $40,000-$75,000 in additional annual revenue by balancing breeding programs toward protein production, with technology investments typically paying back within 2-3 years for herds above 400 cows. While 73% of U.S. milk now flows into cheese manufacturing—up from 68% just five years ago—many producers remain focused on butterfat genetics that no longer align with processor economics. Regional variations matter significantly: Southeast operations face higher bypass protein feed costs that can reduce net benefits, while Upper Midwest farms benefit from established cheese processing infrastructure offering competitive protein premiums. What farmers are discovering is that successful component strategies require understanding processor priorities, not just herd genetics. The most resilient operations develop flexible approaches that can adapt to changing market spreads between Class III and Class IV pricing.

dairy component profitability

You know those weeks when the markets do something that makes absolutely no sense until you dig deeper? Well, we had one of those this fall when butter futures took a hit that had everyone talking. And not just a little dip—we’re talking about the kind of drop that gets people’s attention real quick.

But here’s what really caught my eye, and maybe you’ve noticed something similar… Despite our herds producing some of the highest butterfat levels in decades—and the genetic advancement reports from places like Hoard’s Dairyman confirm we’re seeing unprecedented gains in component production—butter manufacturing in many regions actually declined while cheese production kept expanding.

That disconnect tells us something important about how the industry’s evolved. And honestly, it’s creating opportunities for those willing to think differently about component production.

Understanding What’s Really Happening in Processing Plants

U.S. Milk Utilization Shift demonstrates the steady move toward cheese production driving component strategy changes – the 5-percentage-point swing since 2020 represents billions of pounds redirected from butter to cheese manufacturing, fundamentally altering processor premium structures.

I recently spoke with a producer in central Wisconsin who put it this way: “The plant manager told us flat out that they’re making decisions based on contract stability, not what’s coming through the separator that week.” This builds on what I’ve been hearing across the Midwest, and what’s particularly noteworthy is how consistent this pattern seems to be.

You can see this playing out in the trade patterns. Industry reports suggest cheese exports to Mexico have been growing consistently, while butter exports haven’t kept pace despite our production advantages. From what I’m observing—and I’d be curious to hear if you’re seeing something different—processors seem to be responding to these market signals by prioritizing protein over butterfat, even when there’s plenty of cream to work with.

What’s interesting here is how this creates opportunities for those willing to adapt. What I’ve been noticing—and I wonder if this matches your experience—is that protein premiums appear to be widening while butterfat bonuses often stay relatively flat across several cooperative systems I’ve been tracking.

Making the Numbers Work: When Component Strategy Actually Makes Sense

Let me share a situation that really drives this point home. I had a conversation with a producer who asked to remain anonymous—a 650-cow operation in Wisconsin—and their experience represents what many farms are discovering. A couple of years ago, their genetic selection focused heavily on butterfat production. You know the approach: targeting sires with those high fat EBVs (Expected Breeding Values—basically the genetic prediction for how much extra fat or protein a bull’s daughters will produce), getting the herd up above 4% butterfat. Should’ve been a winner, right?

But here’s what they found… Their cooperative was offering significantly higher premiums for protein than for butterfat. Most of their milk was flowing into cheese contracts with guaranteed protein bonuses that substantially exceeded what they could earn from fat.

This aligns with broader industry data suggesting that most of our milk production is now going into cheese manufacturing—a notable increase from just a few years back. While the data is still developing on exact percentages, the trend reflects export opportunities and margin stability that butter manufacturing simply can’t match (especially with European competition limiting our butter export potential).

Now, it wasn’t all smooth sailing for them—they had their share of feed mixing mistakes and breeding errors in the first year. The learning curve was steeper than they expected. But the financial impact was significant once they got the systems working properly. By adjusting their breeding program toward more balanced component production and modifying feeding programs to support protein synthesis, they captured substantial additional premiums. We’re talking about enough money to cover genetic improvement costs and generate meaningful additional revenue.

What’s particularly encouraging is how this approach builds on traditional dairy management principles. Instead of chasing single-component extremes, it’s about optimizing the whole milk profile for current market realities.

The Investment Reality Check: Making Technology Pay

Here’s where things get practical, and this is where I think we need to be really honest about the economics. Making these adjustments isn’t just about changing breeding decisions—though that’s certainly part of it. This Wisconsin operation invested in:

  • RFID collar systems for dynamic herd grouping
  • Automated feeding equipment that can deliver different rations to different groups
  • Herd management software that tracks component yields by group

The investment typically runs into six figures for comprehensive systems, but their payback fell into that 2-3 year range that most lenders can live with. And that’s key: you need enough scale to spread those fixed costs across sufficient volume to make it pencil out.

Early indications suggest—and this matches what I’m hearing from extension folks—that component optimization investments typically make economic sense for larger herds, generally starting around 400-500 cows. Although this varies significantly based on existing infrastructure and local market conditions, which highlights an important point about regional differences.

Component Optimization ROI by Herd Size shows the 400-500 cow threshold where technology investments become economically viable – below 400 cows, payback periods stretch beyond 4 years, while operations above 600 cows achieve sub-3-year returns that most lenders can support.

For operations below that threshold, the recommendation I keep hearing is to focus on cooperative programs and selective nutrition adjustments rather than major technology investments. As one specialist explained to me, you can often capture most of the component benefits through precision feeding without the big capital outlay.

It’s worth noting that some of the most successful implementations I’ve seen started small—maybe just separating first-lactation heifers from mature cows, then gradually adding complexity as management systems improved.

Regional Realities: Why Geography Still Matters More Than Ever

This is where I think we need to be careful about painting with too broad a brush. What works in Wisconsin doesn’t necessarily translate elsewhere, and recent conversations with producers across different regions have really driven this home.

Take the Southeast, where summers routinely hit the mid-90s with high humidity. Heat stress naturally depresses butterfat production, making protein premiums more attractive—but feed costs for bypass protein sources run notably higher than in the Upper Midwest. I recently spoke with a Georgia producer who found the economics to be completely different from what he had read about Wisconsin operations.

Regional Component Premium Comparison reveals why geography matters more than genetics in today’s dairy markets – Upper Midwest protein premiums exceed butterfat bonuses by 140%, while Southeast operations face compressed margins that challenge component optimization economics

Here’s what I’ve observed across different regions:

In Wisconsin, Minnesota, and Iowa, you’ve got established cheese processing infrastructure that creates competitive protein premiums. Cooperative payment structures often favor milk testing above certain protein thresholds—and those bonuses can be quite attractive when you hit them consistently.

Down in Georgia, Florida, and the Carolinas, heat stress challenges butterfat production, but local processors serving regional cheese markets still offer protein incentives. However, higher feed costs for bypass protein sources can reduce the net benefits. One North Carolina producer told me, “The math works, but barely.”

In the western United States, specifically in California, Arizona, and New Mexico, large-scale operations benefit from economies of scale in component tracking technology; however, water costs and heat management present distinct challenges for optimization. I haven’t spent as much time talking with Western producers, but the conversations I’ve had suggest they’re dealing with challenges the rest of us don’t fully appreciate.

Up in Vermont, New York, and Pennsylvania, seasonal variation is more pronounced. Winter component production often exceeds summer levels by several tenths of a percent for both fat and protein—partly because of cooler temperatures, but also because fresh cow management tends to be easier when you’re not dealing with heat stress. Something you need to factor into any optimization strategy.

Pacific Northwest operations face their own unique challenges with seasonal pasture systems and proximity to export facilities, which could alter the entire optimization equation. The proximity to Asian export markets may create different premium structures than those seen in other regions.

What’s becoming clear to me is that successful component strategies need to match regional processing infrastructure, not just herd genetics.

Financial Risk Management: Beyond Basic Marketing

What’s emerged alongside component optimization is a different approach to financial risk management—and this is where things get interesting. Dairy Revenue Protection has seen growing adoption across the country, with industry estimates suggesting increasing participation rates, but successful operations aren’t just buying coverage.

They’re integrating it with component-specific strategies. When cheese-focused markets strengthen relative to butter markets, these operations adjust their approach accordingly. They might maintain different strategies for different production focuses, increasing cheese-related protection when protein premiums widen, or adjusting toward butter-related positions when those premiums improve.

This requires more management sophistication than traditional marketing, and I’m still trying to figure out if it’s truly necessary for everyone or just certain types of operations. What’s your experience been with financial risk management complexity?

I’ve noticed that the farms handling this complexity best are treating it like any other management system—they’ve got protocols, regular review schedules, and clear decision criteria rather than making it up as they go along.

When Technology Strategies Fall Short

Not every attempt at component optimization succeeds, and I think it’s important to talk honestly about what can go wrong. Here’s a representative example that really opened my eyes—an Illinois operation with around 480 cows that invested heavily in similar technology upgrades.

Within several months, they’d shut down the component tracking systems and returned to single-group management. The complexity overwhelmed their labor situation. Feed mixing errors, breeding mistakes, and constant system troubleshooting. The theoretical benefits never materialized because they couldn’t execute consistently on a day-to-day basis.

That said, they did learn some valuable lessons about their operation’s limitations, and they’ve actually improved their basic component tracking through simpler nutrition adjustments. Sometimes knowing what doesn’t work for your situation is just as valuable.

This highlights something I see repeatedly: operational excellence still trumps sophisticated strategies that are poorly executed. That operation now focuses on cost control and traditional efficiency measures, which have proven more reliable given their management situation.

I should mention that there are plenty of successful producers who think this whole component optimization trend is overcomplicating things. One farmer I know in Iowa puts it this way: “I’d rather be really good at the basics than mediocre at advanced strategies.” And honestly, he’s got a point—his cost per hundredweight is consistently lower than many high-tech operations.

The common failure points in component optimization usually come down to execution issues that most of us can relate to:

  • Feed mixing precision becomes critical when different groups require different rations, which necessitates attention to detail that some operations simply can’t maintain consistently during busy seasons like planting or harvest.
  • Managing multiple genetic lines increases the chance of breeding errors that can take years to correct—and we all know how expensive those mistakes can be.
  • Technology dependence means system failures during critical periods can disrupt months of planning. And we’ve all had those equipment failures at the worst possible times.
  • Staff turnover necessitates ongoing retraining on more complex protocols, which can become expensive and frustrating.

What I’ve learned is that the most successful implementations have built-in simplicity and backup systems from day one.

Alternative Pathways That Work Just Fine

Component optimization isn’t the only way to respond to changing market dynamics, and maybe that’s the most important point of this whole discussion. Several successful operations pursue different strategies that might be more suitable for farms facing management or capital constraints.

Value-added production offers one interesting path. Organic certification and quality standards that exceed commodity requirements can generate premiums that reward operational excellence rather than component manipulation. This approach is particularly attractive for farms that prefer focusing on traditional management skills—and there’s nothing wrong with that approach.

Specialty markets present another option worth considering. I know operations supplying artisan cheese makers or local processors that capture premiums based on quality and consistency rather than specific component levels. These relationships require different skills—such as reliability, flexibility, and direct communication with manufacturers—but can generate comparable returns without significant technology investments.

Many cooperatives now offer pooled services that allow smaller farms to access sophisticated strategies without individual infrastructure investments. Professional support for component tracking and risk management can be more cost-effective than going it alone, especially if you’re not at that 400-500 cow threshold.

Direct marketing continues to work well for farms in the right locations. Farm stores, on-farm processing, agritourism—these approaches can generate premiums that dwarf any component optimization program, though they require completely different skill sets.

The Technology Risks Nobody Discusses

One aspect that often receives insufficient attention is what happens when systems fail. I heard about cybersecurity issues this past spring that affected feed management software, leaving farms unable to access their protocols for days. Most recovered quickly, but operations running complex component programs faced more significant disruptions.

The lesson learned—and this came up in several conversations—was maintaining backup systems for everything. Technology enables precision, but you need redundancy when precision matters. Paper copies of feeding recipes, breeding schedules, and group assignments. It adds administrative overhead but provides essential backup when systems go down.

Cybersecurity concerns are growing as farms connect more systems to internet-based platforms. Agriculture has seen an increase in security incidents, and dairy operations with financial programs can present attractive targets for malicious actors. This is something we all need to consider as we integrate connected systems.

There’s also the question of what happens when technology companies go out of business or discontinue support. I’ve seen farms stuck with orphaned software systems that cost thousands to replace.

The Global Economic Picture

Looking beyond individual farm decisions—and this is where I find the whole situation fascinating—this component focus reflects broader changes in global dairy trade. European milk production has seen some decline, while New Zealand production has remained relatively flat despite generally favorable conditions.

That’s created export opportunities for U.S. cheese that don’t exist for butter, where European producers maintain competitive advantages in premium markets. Industry reports suggest U.S. cheese exports have grown significantly compared to butter exports, and these global patterns are what’s really driving domestic processing decisions.

Growing middle-class populations in Southeast Asia are driving cheese consumption in markets that previously relied primarily on traditional dairy products. This creates long-term export demand that supports protein-focused processing strategies, thereby enhancing the sustainability of these strategies. However, I’m genuinely curious about whether this component focus will remain long-term or if we’ll see the pendulum swing back toward simpler approaches as the market evolves.

The development that really has me thinking is how currency fluctuations affect these export patterns. When the dollar strengthens, our export competitiveness changes, which could shift processor priorities again.

Seasonal Patterns Most Producers Miss

Here’s something I’ve noticed from years of watching component production, and maybe you’ve observed the same thing… Seasonal variation in optimization returns is more significant than most producers realize.

Many producers observe that winter months often favor butterfat premiums as holiday demand increases, while spring and summer frequently see stronger protein premiums as cheese manufacturing ramps up for fall and winter consumption. Current conditions suggest this pattern is holding, though regional variations seem more pronounced this year.

Some operations adjust feeding programs seasonally to capture these patterns—shifting toward higher-fat rations in fall, then transitioning to protein-focused feeding by late winter. This seasonal flexibility requires more management attention but can add meaningful revenue to component premiums—though it also adds another layer of complexity that not every operation can handle.

The seasonal aspect becomes particularly important for farms using financial strategies. Price spreads show patterns that experienced farms can often anticipate and position for, though recent market volatility has made traditional patterns less reliable.

What’s interesting is how the seasonal patterns seem to be getting more pronounced as export markets become more important to domestic pricing.

Key Questions Every Producer Should Ask

Before diving into component optimization, here are the questions I’d recommend asking yourself:

  • Can your current management team handle increased complexity? Be honest about attention to detail during busy seasons like planting or harvest, when dairy tasks might get less focus.
  • What’s your cooperative’s actual payment structure? Don’t assume—get the specific thresholds and premiums in writing and calculate the real potential benefits for your current production levels.
  • Do you have backup systems in place for your technology dependence? Paper records, alternative feeding protocols, and manual sorting systems for when (not if) technology fails.
  • What’s your real payback timeline tolerance? Six-figure investments with 2-3 year paybacks sound reasonable until cash flow gets tight during a downturn.
  • How does this fit your long-term farm goals? Component optimization might not align with succession planning, debt reduction, or quality-of-life objectives.

Practical Steps for Different Farm Situations

For producers considering component optimization—and this might not apply to your situation, but here’s what I’ve learned from both successful and unsuccessful attempts:

  • If you’re running 500 or more cows, start with data analysis. Review a couple of years of component tests and cooperative payments to identify what opportunities you might be missing. Many farms discover significant premiums they didn’t even realize were available. Technology infrastructure investments typically make sense at this scale, though the learning curve can be steeper than expected.
  • For mid-size operations, focus on cooperative programs and precision nutrition rather than major technology investments. Most cooperatives offer component assistance that provides much of the benefits without the capital requirements. Consider sharing costs with neighboring farms if that’s feasible—I’ve seen some interesting collaborative arrangements that spread technology costs across multiple operations.
  • Smaller operations should first evaluate value-added opportunities and specialty markets. Fixed technology costs often make traditional approaches more profitable at a smaller scale. However, selective breeding changes that favor balanced component production rarely harm and usually provide modest improvements over time.
  • Regardless of size, honestly assess your management capacity. The most sophisticated strategy fails without consistent execution—and I’ve learned this the hard way. Component optimization requires attention to detail that not all operations can maintain, and that’s perfectly fine. Focusing on operational excellence often provides better returns than poorly executed advanced strategies.

The Bottom Line

The market disruptions we saw this fall exposed how much the industry has changed beneath the surface. Genetic advances—documented in publications like Hoard’s Dairyman’s coverage of unprecedented gains in milk components—have created component abundance that many farms haven’t learned to capture yet.

Processing strategies now prioritize export stability over domestic price volatility. Financial tools exist that weren’t available to previous generations. But you know what? The fundamental principles haven’t changed.

Animal care, feed quality, labor management, and cost control—these remain essential. Component optimization and financial sophistication are additional tools, not replacements for solid farming practices. This builds on what we’ve always known: good farming fundamentals matter more than any technology or market strategy.

The operations that are thriving understand this balance. They’re not trying to become trading companies that happen to milk cows. They’re dairy farms that have added market intelligence and appropriate technology to their skill sets—and they’re doing it in ways that fit their particular situations.

Looking ahead, I expect we’ll see continued evolution in how farms approach component production and risk management. The producers who master this integration—combining solid farming with market awareness and appropriate technology—are positioning themselves well regardless of where cycles head next.

The choice isn’t between traditional farming and technological sophistication. It’s about finding the right combination for your operation, your markets, and your management style. What happened in the butter markets taught us that change will continue. The question is whether individual farms will adapt in ways that make sense for their particular circumstances.

And honestly? That’s what makes this business interesting. There’s no single right answer—just different approaches that work for different situations, different management styles, different markets. The key is understanding what’s changing and figuring out how to respond in ways that fit your operation and keep you sustainable for the long haul.

I’d love to hear if your experience has been different, or if you’re seeing patterns in your region that don’t match what I’ve described here. That’s how we all keep learning in this business.

KEY TAKEAWAYS

  • Component optimization investments typically generate $120-$180 additional revenue per cow annually for operations above 500 cows, with comprehensive RFID and automated feeding systems paying back in 2-3 years through enhanced protein premium capture
  • Herds targeting balanced component profiles (3.25%+ protein alongside 4.0%+ fat) consistently outperform single-component strategies by 15-25% in cooperative premium payments, particularly in regions with established cheese processing infrastructure
  • The 400-500 cow threshold represents the economic break-even point for component tracking technology, while smaller operations can capture 60-70% of optimization benefits through precision nutrition and cooperative pooled services without major capital investment
  • Regional processing economics vary dramatically—Upper Midwest protein premiums often exceed butterfat bonuses by 7-10 cents per pound, while Southeast operations face higher feed costs that can reduce net component optimization benefits by 30-40%
  • Seasonal component management strategies can add $15,000-$20,000 annually through tactical feeding program adjustments that capture winter butterfat premiums and spring-summer protein bonuses, requiring enhanced management attention but minimal additional infrastructure investment

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

Learn More:

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The Cellular Shift: What Dairy’s New Genetic Frontier Means for Your Operation

Is cellular genomics a breakthrough science or just another way to separate you from your money?

EXECUTIVE SUMMARY: Here’s what we discovered: while the industry pushes expensive genetic solutions, 75% of dairies still can’t properly use basic genomic tools—and it’s costing them $50-80 per cow annually in lost profits. But cellular genomics is about to flip this script entirely, with early data suggesting 10-12% milk production gains and massive cuts to health costs for operations smart enough to build the right foundation first. The uncomfortable truth? Most farms rushing into advanced genetics are skipping the fundamentals—solid phenotyping, top-quartile breeding stock, and systematic data collection that actually drive results. What’s encouraging is that sequencing costs are crashing to $8.85 per thousand cells, making precision breeding accessible beyond university labs for the first time. Regional adoption patterns tell the real story: Wisconsin cooperatives are methodically building genetic foundations while Western mega-dairies push integration limits, and Northeast premiums create different economic calculations entirely. The data suggests we’re at a tipping point where early movers will capture outsized returns over the next five years. Time to ask hard questions: is your operation ready to compete at the cellular level, or are you still fighting yesterday’s genetic wars?

KEY TAKEAWAYS:

  • Dairies with solid genetic foundations average $50-80 additional profit per cow yearly from genomic selection—but most operations leave this money on the table through poor implementation.
  • Systematic phenotyping beats fancy genetics every time—track individual butterfat performance, fresh cow transition success, and reproduction efficiency before investing in cellular analysis.
  • Smart pilots work: test cellular genomics on your top 20-50 animals first to prove ROI before scaling up across the entire herd.
  • Technology costs are crashing fast—single-cell sequencing dropped to $8.85 per thousand cells, making precision breeding economically viable for mid-size operations.
  • Regional strategies matter: Wisconsin’s cooperative approach delivers steady gains, Western precision systems enable rapid scaling, while Northeast premiums justify different investment timelines.

Hey folks, grab a coffee and settle in—something is happening in dairy genetics that’s got my attention, and I think it should have yours too.

You know how frustrating it can be when two cows have nearly identical genomic evaluations but perform so differently in the parlor? Researchers at China Agricultural University recently published work in Nature Genetics this September, which is starting to provide us with real answers. They mapped over 1.79 million individual cells across 59 different tissues in dairy cattle.

Think about that for a minute. We’re not just talking about DNA or tissue-level analysis anymore—we’re looking at the actual cellular machinery that drives butterfat production, protein synthesis, and udder health.

What’s particularly interesting is that they identified 131 distinct cell types, including eight different subtypes of mammary epithelial cells. Those are your real workhorses cranking out milk components. For the first time, we can see exactly which cellular populations are doing what—and why some animals just seem to have that extra gear.

 This infographic illustrates the comprehensive cellular atlas created by China Agricultural University, showing how 131 different cell types work together in dairy cattle, with special emphasis on the 8 mammary epithelial subtypes that directly drive milk production.

The Technology Reality Check

Now, you’re probably thinking what I thought initially: this sounds expensive and complicated. And you know what? It is. But here’s what’s changed—costs have dropped dramatically from where they were even two years ago.

Industry reports show single-cell RNA sequencing running around $8.85 per thousand cells now. That’s still real money, but it’s moving into commercial viability… especially for operations already maximizing their genetic potential.

I’ve been talking with extension folks across Wisconsin and Cornell, and here’s what they keep emphasizing: you absolutely can’t skip the fundamentals. If your replacement heifers aren’t ranking in the top quartile for genomic evaluations, cellular analysis won’t create miracles. It’s like trying to tune a race car engine when you need basic mechanical work first.

What the Numbers Actually Tell Us

Let’s talk about what we know versus what we’re projecting—because there’s an important difference for your decision-making.

What we know for certain comes from documented data. Hoard’s Dairyman reports show genomic testing has been adding $50 to $80 per cow per year since implementation—that’s real money verified across thousands of operations over more than a decade.

The broader story is compelling, too. USDA production data shows we’ve increased milk production by nearly 19% over the past decade, with just 1% more cows. That efficiency gain can be attributed to the combination of better genetic selection and improved management.

This trend clearly shows how genomic selection and improved management have delivered remarkable efficiency gains—19% more milk with virtually the same number of cows. This validates the potential for further genetic advances like cellular genomics.

But here’s where I need to be straight about cellular genomics economics. Economic modeling—using similar frameworks to what university extension economists developed for genomic selection analysis—suggests a 500-cow operation might see $300,000 in annual returns from investing $75,000 upfront and $20,000 annually.

The theoretical modeling assumes potential improvements like:

  • 10-12% gains in milk production
  • 6-8% better feed efficiency
  • 15-20% fewer health events

But here’s the catch—these are theoretical projections based on economic modeling frameworks, not verified field results. We’re still waiting on comprehensive commercial validation, and actual results will vary significantly based on management, genetics, and environmental factors.

Regional Realities and What I’m Hearing

What I’ve been noticing in conversations across different regions is how varied the interest level is—and for reasons that make sense when you understand each area’s challenges.

In Wisconsin operations, many producers are taking a measured approach, building on their cooperative systems and strong university extension support. The message from Madison and the co-ops is consistent: get your genomic management solid first, then consider what’s next. The cooperative infrastructure there really helps with systematic adoption of new genetic technologies.

Out west, particularly in California and Idaho, larger operations with existing precision dairy infrastructure seem better positioned. They’re already collecting individual animal data on health events, reproduction performance, and component analysis through automated systems—the foundation cellular insights need to be meaningful. Heat stress management is a big driver there, too.

In the Northeast, where smaller herds often command premium milk prices, the cost-benefit calculation looks different. Extension folks from Vermont to Pennsylvania tell me producers are watching early adopters carefully, waiting to see real-world results before committing significant resources.

And that’s smart thinking. As many of us have seen with other technologies, the first ones through the gate usually learn some expensive lessons.

The Data Management Reality

Here’s something that comes up in every conversation: data quality is everything. Studies from Brazilian dairy operations and North American precision technology research consistently show that operations with robust data collection see better results from advanced genetic tools.

If you’re not systematically tracking:

  • Individual health events and treatments
  • Reproduction performance and breeding outcomes
  • Daily milk production and component data
  • Feed efficiency measurements, where possible

…then cellular genomics won’t help much. It’s like having a GPS with no destination—lots of information, but no clear direction.

The encouraging news? Many data collection practices needed for cellular-level breeding are the same ones that improve results from current genomic tools. So even if you wait on cellular analysis, strengthening your phenotyping practices pays dividends right now.

What Could Slow Things Down

Let’s be realistic about the challenges, because they’re real and worth considering.

Consumer perception remains a wild card. We’ve all seen how GMO concerns played out in European markets, and recent research shows people are still forming opinions about precision agriculture approaches. If retail chains start demanding “non-enhanced” labels, that could affect premium pricing.

Technology integration isn’t always smooth. Research published in animal science journals documents plenty of cases where sophisticated systems struggle in real farm environments. Power outages, connectivity issues, equipment failures—it all happens, and it can derail expensive investments faster than you’d think.

Regulatory landscapes vary dramatically. What’s acceptable in one region might face restrictions in another. The patchwork we’re seeing globally makes strategic planning more complicated for both companies and producers.

The Industry Positioning Game

What’s fascinating is watching how the major players are positioning themselves. Companies like Genus PLC and ABS Global are investing heavily in cellular capabilities, while newer biotech firms are carving out niches in specific applications.

But here’s what I find most interesting: smaller operations with specific challenges—chronic mastitis, heat stress, unique environmental conditions—might find cellular analysis gives them competitive tools that weren’t available when genetic improvement required massive progeny testing programs.

A dairy dealing with persistent udder health issues could potentially use cellular analysis to identify animals with superior immune cell populations. An operation battling heat stress might optimize for cellular mechanisms that maintain production under thermal challenges.

Looking Ahead: What I’m Tracking

Over the next 18 months, I’m watching several developments that’ll determine whether this follows genomic selection toward widespread adoption:

Field validation of economic projections—we need real-world data on whether these theoretical returns actually materialize on commercial operations.

Technology cost trends—will sequencing costs continue dropping to where mid-size operations can justify the investment? The trajectory looks promising, but it isn’t guaranteed.

Integration solutions—how well do cellular insights work with existing farm management systems? Early reports are mixed.

Regulatory clarity—will we get consistent approaches across major dairy markets, or continued fragmentation that complicates implementation?

Your Practical Next Steps

If you’re seriously considering this technology—and I think every progressive operation should at least be thinking about it—here’s what early adopters across different regions recommend:

Start with your genetic foundation. Extension research consistently shows operations need strong baseline genetics before advanced tools deliver meaningful returns:

  • Replacement heifers averaging the top 25% for genomic evaluations
  • Consistent breeding program with clear genetic goals
  • Solid understanding of current genetic strengths and weaknesses

Strengthen your data collection systems. Research shows this correlates directly with successful outcomes:

  • Systematic health event recording
  • Individual reproduction performance tracking
  • Milk component and production monitoring
  • Feed efficiency documentation where measurable

Consider a pilot approach. Test cellular analysis on 20-50 elite animals first:

  • Select genetically superior animals for initial analysis
  • Partner with research institutions or service providers
  • Compare results against traditional selection methods
  • Build team expertise gradually

Invest in education. Understanding cellular biology takes time, but it’s essential:

  • Extension workshops on precision breeding
  • Industry conferences on genomic advances
  • Collaboration with other early adopters
  • Technical training for key personnel

Key Questions for Your Operation

As you think about whether cellular genomics fits your future, consider these evaluation criteria that successful adopters recommend:

  • Is your genetic foundation strong enough? Are replacement heifers consistently ranking in the top quartile?
  • Can you handle the data requirements? Do you have the capacity for systematic phenotype recording and management?
  • What’s your risk tolerance? Are you comfortable investing in unproven technology?
  • How does this fit your timeline? Can you commit 12-24 months to building expertise?
  • What are your specific challenges? Do you have particular issues that cellular analysis might help address?

The Economic Reality Check

What I keep coming back to is the need for realistic expectations. Genomic selection delivered proven value—Council on Dairy Cattle Breeding data shows around $50-80 per cow annually since implementation. That’s documented, verified money that’s helped operations improve profitability.

If cellular genomics can build on that foundation with similar proven results, it could accelerate genetic progress significantly. However, we need to remain grounded about timelines as the technology matures.

The most successful technology adoptions in agriculture have been gradual, building on solid management foundations rather than trying to leapfrog fundamentals. The operations doing best with genomic selection today aren’t necessarily the ones that adopted it first—they’re the ones that integrated it thoughtfully with strong breeding programs.

The Bottom Line

What’s encouraging about this development is that it serves goals we all share: breeding cows that produce milk more efficiently, stay healthier longer, and adapt to changing conditions.

The cellular approach gives us biological insights rather than just statistical correlations. Instead of hoping population improvements translate to individual performance, we can see how cellular mechanisms actually create the traits we’re selecting for.

The cellular revolution isn’t science fiction anymore, but it’s not a magic bullet either. It’s a sophisticated tool requiring sophisticated management to use effectively.

The farms that thoughtfully evaluate both the potential and limitations will be best positioned for whatever comes next in dairy genetics. Whether you’re an early adopter or prefer learning from others’ experiences, staying informed helps you make better strategic decisions.

The conversation’s just getting started, and your perspective matters in shaping how this technology develops across our industry.

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

Learn More:

  • A Comprehensive Guide to Enhanced Genetic Selection – This guide provides a practical blueprint for integrating various data points—pedigree, progeny, and genomics—to build a more accurate and profitable breeding program. It demonstrates how to use a custom index to align your herd’s genetic progress with specific operational goals, moving beyond a one-size-fits-all approach.
  • Creating the Perfect Dairy Cow…For Your Herd – This article takes a strategic look at building a genetic plan that factors in long-term market demands and profitability. It reveals how to use genomic tools and sexed semen to increase the pace of genetic gain, ensuring each new generation of cows is better equipped for long-term sustainability and economic success.
  • Genomics: Navigating the Balance Between Prediction and Chance – This piece offers a forward-looking perspective on the limits of current genomic models, exploring the role of gene interactions and environmental influences. It provides strategic advice for managing the unpredictability in genetics and building a flexible breeding program that is not solely reliant on genomic predictions.

Join the Revolution!

Join over 30,000 successful dairy professionals who rely on Bullvine Weekly for their competitive edge. Delivered directly to your inbox each week, our exclusive industry insights help you make smarter decisions while saving precious hours every week. Never miss critical updates on milk production trends, breakthrough technologies, and profit-boosting strategies that top producers are already implementing. Subscribe now to transform your dairy operation’s efficiency and profitability—your future success is just one click away.

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The New Math of Dairy Genetics: Why This Balanced Breeding Thing is Finally Clicking

What if your best bull is actually your herd’s biggest weakness? The surprising truth about balanced breeding.

Do you know what strikes me about walking through barns lately? The conversations have shifted. It used to be all about chasing the next high TPI or LPI bull or bragging about NM$ or Pro$ numbers. But now… now I’m hearing producers talk about balance. About building herds that actually work day-to-day instead of just looking good on paper.

And honestly? Lactanet’s modernized LPI system, including its six subindexes, which was launched this past April, has finally given us the tools to do this right. What I’m calling “no-holes-sire” selection isn’t just some fancy theory anymore—it’s becoming the new reality for producers who want to stay competitive.

What’s Really Going on Out There

The thing about single-trait or one total merit index selection is that … look, it worked for a while. Research analyzing dairy breeding programs consistently shows that multi-trait selection indices outperform single-trait approaches for overall genetic progress, but old habits die hard, right? Especially when you’ve got a #1 bull that looks like he could rewrite the record books. Yet a one total merit number does not tell you a bull’s strengths and weaknesses.

But here’s where it gets interesting—and a bit concerning. We’ve been inadvertently concentrating on harmful recessive and profit-limiting genes that mess with fertility, health, and overall cow functionality when we used only a total merit index. It’s one of those unintended consequences that makes you shake your head and wonder how we missed it for so long.

What’s really driving this shift, though? Margins are tight – labor is unavailable, and feed costs are absolutely brutal right now. I’m hearing numbers ranging from $450 to $500 per tonne for quality dairy rations across most of Ontario and Quebec (variations by region are expected). When you’re dealing with margins that tight, you can’t afford genetic holes that turn routine management into daily firefighting.

The University Crowd is Getting Excited About This

Dr. Christine Baes, from the University of Guelph and leader of the Resilient Dairy Genomics Project, has been advocating for this balanced approach for years, and the genetic data emerging from her lab is quite compelling. The fact is, when you optimize across multiple traits and indexes simultaneously, you’re basically hedging your genetic investment portfolio. It’s like diversifying your feed suppliers, rather than putting all your eggs in one basket.

What’s particularly fascinating is how this relates to feed efficiency. Dr. Baes’s work, along with other industry analyses, suggests that cattle from more balanced genetic programs tend to be 8-12% more efficient in feed conversion. At current feed costs, we’re talking potential savings that could add up to $200-250 per cow annually—which, let’s be honest, adds up fast when you’re running 300 or 500 head.

The strategy that’s gaining real traction centers on what I call the “five-of-six rule“—selecting sires with at least five of Lactanet’s six LPI subindexes above the 50th percentile rank. Simple concept, but it ensures your bulls perform above average across multiple categories instead of being superstars in one area while creating weaknesses elsewhere.

The table below reports the LPl and subindex details for the twenty Holstein sires with the most Canadian registered daughters in 2024. Definitely, more balance in sire usage is needed, as fifteen of the twenty are below 50% RK for their reproduction and environmental impact subindexes, while health & welfare, and milkability fare only slightly better. It is clear that in the past, the LPI formula was focused on production, type, and longevity.

April ’25 Indexes for Twenty 2024 Sires with Most Registered Daughters
CategoryAvg IndexIndex%RKRange in %RK% Sires Below 50RK
Lifetime Performance Index (LPI)3531    98%RK    81 – 99 %RK0%
Production Subindex (PI)659     93%RK    70 – 99 %RK0%
Longevity & Type Subindex (LTI)678     98%RK     57 – 99 %RK0%
Health & Welfare Subindex (HWI)500     50%RK     02 – 93 %RK60%
Reproduction Subindex (RI)450     29%RK     01 – 65 %RK75%
Milkability Subindex (MI)516     52%RK     10 – 92 %RK45%
Environmental Impact Subindex (EII)475     40%RK      02 – 96 %RK75%

Real Talk from the Barn Floor

I’ve been speaking with producers across Ontario and Quebec—from the Ottawa Valley to the Eastern Townships—and the stories are remarkably consistent. The common thread? Producers who have shifted to more balanced approaches are seeing improvements in herd health metrics and reproductive performance over 2-to 3-year periods.

One producer I know from the Kemptville area told me straight up: “My conception rates were garbage for three years running. Kept chasing high milk bulls, thinking more production would solve everything. Finally, I said screw it and started looking at the whole package.  Three breeding seasons later, my fresh first lactation cows are settling like they should, and I’m not calling the vet every other day.”

This isn’t some overnight miracle—that’s important to understand. But the trend is clear, and it’s happening across different herd sizes and management styles.

Here’s what’s really interesting, though… it’s not just about avoiding problems. The producers embracing balanced selection are actually positioning themselves better for whatever comes next. Climate challenges, labor shortages (don’t get me started on finding good help), feed price volatility—these cattle seem to handle it all with less drama.

The Money Talk (Because That’s What Actually Matters)

Now, transitioning to balanced selection isn’t exactly a minor adjustment. Agricultural economist Dr. Alfons Weersink from the University of Guelph has noted that implementation costs for systems can be significant, especially for mid-sized operations. We’re talking genetic testing requirements, restructuring breeding programs, and likely upgrading of data management systems.

For 100-200 cow operations, you’re probably looking at $8,000-15,000 to get this thing rolling properly. 300-500 cow herds may see costs in the $15,000-$ 25,000 range. Larger operations… well, they have more resources, but also more complexity.

But here’s where it gets interesting—the payback timeline varies wildly depending on where you’re starting from. Operations with solid existing genetics might see positive returns within 18-24 months. Herds with more genetic imbalances may require 3-4 years to realize the benefits fully.

The trade-off is real, though. You’re accepting potentially slower progress in any single trait to achieve more balanced genetic improvement across all the economically important areas. However, based on industry observations, that strategy proves to be way more profitable in the long term.

The Tech Side is Getting Pretty Slick

What’s really accelerating adoption is the evolution of genomic tools. Semex’s genomic platform processes over 50,000 genetic markers per animal, providing precision breeding decisions with significantly higher accuracy for young genomic bulls compared to traditional pedigree methods. The reliability jump is impressive—we’re talking 70-75% accuracy versus the old 30-35% with pedigree alone.

The real-time monitoring systems now available can correlate genetic potential with actual production metrics. This means you can identify underperforming genetics before they start hitting your bottom line—which is exactly the kind of early warning system we need in this business.

What Actually Matters: The Numbers

When you analyze lifetime value, Data from leading analytics firms like AgriProfit backs this up. It suggests that balanced genetics can increase average productive lifespan by nearly a full lactation in some herds. Replacement costs become lower when you’re breeding for balance rather than extremes.

The noteworthy part? With interest rates expected to continue declining through 2025, financing conditions are likely to support the adoption of operations ready to invest in genetics and management systems. That’s creating a window of opportunity for producers who want to fast forward this trend.

Regional Patterns and What’s Working

From what I’m seeing across the country, trend setting operations are leading the charge.

Progressive Ontario and Quebec producers are implementing some form of balanced selection protocol—around 30-35% of the forward-thinking operations that I am aware of.

Western Canada producers are quickly transitioning, especially the larger operations dealing with labor shortages, who need cattle that basically manage themselves. Dr. Dan Weary from UBC’s Animal Welfare Program has identified some common patterns among producers who succeed with this approach. They maintain detailed production records, invest in staff training, and—this is key—resist the temptation to chase short-term genetic trends.

The Maritime provinces are being more cautious, which makes sense given their different cost structures and market conditions. But even there, I’m starting to hear conversations about balanced breeding approaches.

Getting Started Without Breaking the Bank

Success really comes down to systematic execution, and honestly, it doesn’t have to be overwhelming. Here’s what’s working for producers who are making this transition:

Start with your baseline. You need to establish genomic profiles using Lactanet’s evaluation services. Testing will run you roughly at $45-65 per animal, but that’s your foundation for everything that follows. No shortcuts here—you need to know where you are before you can figure out where you’re going.

Define your genetic criteria based on your specific situation. This is where operation size may matter. Smaller herds (under 200 head) can probably focus on 3-4 key areas where they’re struggling most. Mid-sized operations (200-500 employees) require more comprehensive approaches. Larger herds can get more sophisticated with their selection strategies, but also need advanced data management systems.

High somatic cell count operations should lean into health indexes (HWI subindex). Herds struggling with fertility might weight reproduction factors (RI subindex) more heavily. But—and this is crucial—you still maintain that five-of-six threshold for balanced improvement.

Stay disciplined. This is the hardest part. When some hot new LPI bull, with less than four subindexes over 50%RK, shows up and everyone’s talking about him, it’s tempting to jump. Don’t. Stick to your balanced strategy and trust the process.

Where This is All Heading

The key insight that keeps coming up in my conversations?

Will we lose type and milk yield?  The facts are you’re not sacrificing genetic progress—you’re optimizing it for the real world. Instead of creating cattle with spectacular strengths and devastating weaknesses, you’re building consistently profitable animals that actually work in today’s and tomorrow’s environment.

As industry consolidation continues—Canadian dairy farm numbers have declined from 12,007 in 2014 to 9,256 in 2024—operational efficiency is no longer just a nice-to-have. It’s become a survival requirement.

Canadian Dairy Consolidation (2014-2024). As the number of Canadian dairy farms declines, the average production per farm continues to rise, underscoring the critical need for operational efficiency and genetic optimization for survival and growth.

The producers who are embracing balanced genetic foundations right now are not just avoiding future problems—they’re positioning themselves to thrive as the industry continues to evolve. Those still chasing single-trait or single-index rankings… well, they’ll be dealing with the expensive consequences of genetic imbalance, while their neighbors quietly build more resilient and profitable operations.

This shift toward total balanced breeding isn’t just another fad—it’s the industry growing up. And honestly – it’s about time. We have the tools, we have the data, and we have producers who are ready to make it work.

The question isn’t whether balanced breeding is the future—it’s whether you’re going to be part of that future or get left behind dealing with yesterday’s genetic limitations.

What’s your take on this whole balanced selection thing? Are you seeing similar patterns in your neck of the woods?

Key Takeaways:

  • Balanced genetic selection—using multiple subindexes rather than chasing a single high-ranking trait—helps build herds that are resilient, efficient, and profitable in today’s challenging dairy environment.
  • New tools like Lactanet’s modernized LPI system (with six subindexes) empower producers to practice “no-holes-sire” breeding, focusing on consistently above-average bulls rather than single-trait superstars.
  • While shifting to balanced selection requires investment in testing, management, and discipline, producers report real improvements in fertility, health, and long-term profitability within a few years.
  • Genomic technology enables much greater accuracy in breeding decisions, helping to avoid costly genetic weaknesses and identify underperforming animals sooner.
  • Farms adopting balanced breeding are better positioned to adapt to industry disruptions—like labor shortages, volatile feed prices, and climate stress—compared to those sticking with outdated genetic strategies.

Executive Summary:

Balanced breeding is quickly becoming the new standard in dairy genetics, as producers move away from chasing single-trait or high-total merit sires toward building herds that thrive in real-world conditions. The launch of Lactanet’s modernized LPI system, with its six subindexes, now makes it possible to practice true “no-holes-sire” selection—targeting bulls that perform above average in multiple areas rather than excelling at just one. Research and on-farm experience alike confirm that this approach improves overall herd health, fertility, and resilience, while helping producers navigate rising feed costs and labor shortages. Although initial investments in genomic testing and record-keeping can be significant, payback is seen within a few years through improved performance and longevity. Genomic platforms and real-time monitoring are making breeding decisions vastly more accurate and actionable. Herds embracing this strategy are positioned to handle ongoing industry changes and future challenges, setting themselves up for lasting profitability. Ultimately, balanced breeding marks a shift towards more sustainable, efficient, and future-ready dairy operations.

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

Learn More:

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Why Heifer Fertility Might Just Be Your Dairy’s Biggest Opportunity in 2025

With heifers costing $3,000+ each, can you afford to ignore fertility gaps that smart dairies are closing?

EXECUTIVE SUMMARY: Here’s what we’re seeing across progressive operations: heifer fertility represents one of the most underutilized profit drivers in modern dairy management. Recent comprehensive analyses show national heifer conception rates averaging 55-60%, while first-lactation cows achieve 44% conception — a performance gap that’s costing operations real money (Journal of Dairy Science, 2023; DHI, 2023). With replacement costs now pushing $3,000 per head in many regions, even modest improvements in heifer pregnancy rates deliver substantial ROI (DHI, 2023). We’re finding that regional factors — from brutal Midwest winters to Southern heat stress — dramatically influence reproductive success, making location-specific strategies essential rather than optional (PMC, 2017). The operations that are getting ahead are those that integrate proven technologies, such as CowScout monitoring, into daily workflows, reporting measurable gains in pregnancy rates while reducing hormone dependency. Bottom line: the data points to heifer fertility management as a competitive differentiator that forward-thinking producers can’t afford to overlook in 2025.

KEY TAKEAWAYS

  • Target the conception gap: We’re tracking operations that’ve moved heifer conception from the 55% national average toward 60%+ through systematic protocol improvements, directly impacting genetic progress and reducing replacement needs (Journal of Dairy Science, 2023).
  • Adapt regionally, win locally: Southern dairies leveraging heifers’ heat stress resilience and Midwest operations optimizing winter nutrition programs are seeing measurable fertility improvements compared to one-size-fits-all approaches (PMC, 2017).
  • Make technology work for you: Farms integrating activity monitoring like CowScout collars into daily breeding decisions report pregnancy rate improvements of 15-20% alongside reduced hormone costs — but only when data drives real management changes.
  • Weight-based breeding wins: Operations following Michigan State’s 55% mature weight breeding guideline combined with monthly monitoring are hitting breeding targets more consistently while adapting to seasonal feed quality variations (MSU Extension, 2024).
  • Think long-term ROI: With replacement costs at $3,000+ per heifer, improving conception rates by even five percentage points translates to fewer culls, better genetic retention, and stronger cash flow — especially critical as we head into an increasingly competitive 2025 market environment.
dairy heifer management, heifer fertility, farm profitability, dairy genetics, reproductive efficiency

The thing about heifer fertility… it’s often the quiet contender in dairy herd management. Most eyes stay glued to butterfat percentages and fresh cow health — and yeah, those transition cows are absolutely critical — but what about those future workhorses standing in the dry lot? Those heifers represent the genetic foundation for where your entire operation goes next.

According to comprehensive analyses published in the Journal of Dairy Science covering over one million Holstein cows, national heifer conception rates currently average between 55-60% (Journal of Dairy Science, 2023). For comparison, Dairy Herd Improvement reports show first-lactation cows now reaching conception rates near 44% (DHI, 2023). That performance gap? It’s a pile of untapped opportunity sitting right there.

Diverging fertility trends: Cow conception rates improve while heifer fertility declines

Regional Heifer Fertility Management: Winters That Test vs Summers That Sizzle

Managing heifers in Wisconsin or Michigan? You know exactly what it’s like trying to hit growth and breeding targets through snow drifts and short grazing seasons. Industry practitioners consistently emphasize how critical winter preparation becomes for spring breeding success.

Comparison of Heifer and First-Lactation Cow Conception Rates by Region, highlighting fertility performance differences crucial for targeted reproductive management strategies in 2025

Flip to the South, and heat becomes the challenge. Studies published in PubMed Central demonstrate that heifers weather heat stress considerably better than their mature counterparts (PMC, 2017). This physiological advantage means Southern dairies have more flexibility during summer breeding windows but need strategies tuned to the heat’s relentless rhythm.

Economic Realities and Smart Growth Targets

Replacement heifers now command prices pushing toward $3,000 in many regions, according to Dairy Herd Improvement and Canadian Cow-Calf production analyses (DHI, 2023; Canadian Network, 2024). Sure, some estimates get tossed around about delayed breeding costing thousands more, but those numbers lack precision — costs vary dramatically based on individual farm management.

Trend in Average Replacement Heifer Costs from 2022 to 2024, illustrating rising economic pressures on dairy operations

Michigan State Extension research recommends breeding heifers once they reach approximately 55% of their mature body weight, targeting 85% by calving (MSU Extension, 2024). These evidence-based benchmarks help producers adjust for fluctuating feed quality and seasonal management challenges.

Heifer Breeding Technology: When It Actually Works

CowScout collars being used across Vermont dairies remind us that technology alone isn’t the magic answer, but when integrated with sharp management practices, it creates measurable impact. These operations report improved pregnancy rates and reduced hormone interventions through real-time activity and heat cycle monitoring, which is embedded in daily breeding workflows.

Strategic Dairy Heifer Breeding Protocols

Look to Germany for disciplined excellence. Systematic adherence to synchronization protocols results in heifer conception rates hitting approximately 64%. The takeaway? Precise timing and disciplined protocol management separate winning operations from struggling ones.

Growth Monitoring Fundamentals

Simple, routine weigh-ins continue proving their worth. Operations implementing monthly weight assessments report catching development issues early, enabling targeted nutritional adjustments that dramatically improve reproductive outcomes. No-frills approaches often deliver outsized results.

What This Means for Your Operation

There’s no silver bullet here, but the pathway to enhanced heifer fertility runs through systematic measurement, consistent protocol execution, region-specific tactical adjustments, and seamless technology integration where it adds value.

If you want genetic progress advancing and profit margins expanding, don’t let heifer fertility management slide into background priorities. These future production stars deserve focused, strategic attention.

Ask yourself: Are your heifers receiving management intensity proportional to their value in your operation?

Because if they’re not, you’re likely passing up substantial returns while your competition gains ground.

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

Learn More:

  • The $4,000 Heifer: Seven Strategies to Navigate the New Dairy Economy – This article provides a strategic look at the unprecedented rise in heifer prices in 2025. It reveals actionable strategies for balancing the high cost of buying replacements against the economics of raising your own, offering a critical financial perspective not covered in the main article.
  • Bovine Repro – Today and Tomorrow – Delve deeper into the tactical, on-farm implementation of advanced reproductive technologies. This piece complements the main article by offering practical insights on reproductive scoring, synchronization protocols, and the real-world application of progesterone monitoring to drive measurable fertility improvements.
  • The Future of Dairy: Lessons from World Dairy Expo 2025 Winners – This article provides a forward-looking perspective on the dairy industry. It explores the innovative strategies and technologies (including genomic testing and sexed semen) used by top-performing farms in 2025 to improve herd genetics and manage heifer programs for long-term profitability.

Join the Revolution!

Join over 30,000 successful dairy professionals who rely on Bullvine Weekly for their competitive edge. Delivered directly to your inbox each week, our exclusive industry insights help you make smarter decisions while saving precious hours every week. Never miss critical updates on milk production trends, breakthrough technologies, and profit-boosting strategies that top producers are already implementing. Subscribe now to transform your dairy operation’s efficiency and profitability—your future success is just one click away.

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The Holstein Genetics War: What Every Producer Needs to Know About the Battle for Our Breed’s Future

What if I told you frozen semen from the 1940s outperforms today’s million-dollar superstars? Gene banks don’t lie.

Look, I’ve worked with Holsteins long enough to know when something smells off. The talk about genomic miracles? Sure, the gains are real—annual genetic progress in Net Merit has actually more than doubled, from $36.90 to $83.33, since genomics became a reality (PMC Genomic Selection Research, 2016). Sire generation intervals dropped from over 10 years to just 2.5 years, letting us stack improvements way faster than before.

But here’s what isn’t front and center at your co-op meetings: Holstein inbreeding levels in elite U.S. herds have increased from about 5.7% in 2010 to 15.2% by 2020—a 168% rise (USDA/CDCB; The Bullvine Genetic Analysis, 2025). Industry projections show we could reach 18–22% by 2030. That’s nearly triple the widely recognized 6.25% “danger zone” where inbreeding depression hits hard.

The Inbreeding Crisis on Display. The average inbreeding of elite Holstein bulls has risen sharply, skyrocketing from the 6.25% “danger zone” in 2010 to over 15% by 2020, far outpacing the general population. This trend highlights the accelerating genetic bottleneck in the Holstein breed.

The cost? Expert economic analyses place inbreeding losses between $3.6–6.7 billion for U.S. dairies from 2011–2019 (AgEcon Search Economic Analysis). Each 1% inbreeding increase shaves $23–25 off a cow’s lifetime Net Merit, plus shortens productive life and reduces fertility (Dairy Cattle Genetic Improvement, 2024; University Research Compilations, 2024). Have you seen more infertility, lameness, or culling pressure lately? You’re not alone.

Inbreeding is a Hidden Tax on Your Herd. Economic analyses show a clear correlation between rising inbreeding levels and significant lifetime profit losses per cow, with the negative effects accelerating as inbreeding increases beyond the danger zone.

How the Big Players Influence the Game

The Council on Dairy Cattle Breeding (CDCB) now manages the world’s largest livestock database—100 million animal records, 10 million genotyped, from 72 countries (CDCB Activity Report, 2024). This sets global benchmarks and puts U.S. breeders in the driver’s seat—but it also keeps information and breeding power in few hands.

Companies like STgenetics don’t just breed—they build bulls. Their bull Captain, for instance, was engineered through proprietary matings. While building Captain, they held back his father Sabre from most catalogs—a classic move to ensure that they got exclusive use of his genetic potential. Not unlike how most AI companies now make all the contract matings before they sell the semen publicly. The result STgenetics now dominates U.S. Net Merit (26.5%) lists.

Strategic Use of “Hidden” Sires: A Recurring Theme in Holstein History

STgenetics’ selective use of Tango Sabre as a foundational “hidden” sire is not a new trick in Holstein breeding. In fact, the practice of restricting access to promising sires—often leveraging them primarily within one herd—has been a tactical play repeated throughout dairy history by breeders looking to sharpen, conserve, or even commercialize elite genetic lines.

Consider these other foundational cases:

  • Round Oak Rag Apple Elevation (USA):
    One of the all-time breed legends, Elevation’s early semen was tightly managed by his owner and distributed selectively for targeted matings. His initial, controlled use allowed for concentrated genetic gains within certain herds before broader industry access, a move that amplified both his influence and value.
  • Roybrook Starlite (Canada):
    Echoing the herd’s tradition, Starlite was used almost exclusively “in-house” within the Roybrook program to intensify key genetic traits. Only after this internal genetic consolidation were Starlite’s genetics released more broadly, subsequently impacting Canadian and international Holsteins.
  • Sunny Boy (Dutch Friesian/Holstein):
    In the Netherlands, the early distribution of Sunny Boy semen was highly rationed and targeted at strategic clients due to both supply constraints and his growing reputation, allowing the owner (CR Delta) to optimize both returns and influence.

What all of these stories illustrate is simple: the restricted, strategic use of sires—sometimes referred to as “holding back” genetics—has always been part of the playbook for herd improvement, profit generation, and competitive positioning in dairy breeding. Whether it’s Roybrook, Tango Sabre, or legendary sires like Elevation and Sunny Boy, this approach has quietly but decisively shaped the direction and fortunes of the Holstein breed worldwide.

The Gene Bank Discovery Nobody’s Talking About

Here’s the bombshell: USDA researchers used frozen Holstein semen from the NAGP gene bank—samples from bulls whose lineages trace back to the early AI era—and produced daughters that stood toe-to-toe with today’s “elite” sires for production traits, fertility, and health. We’re talking milk yield, component percentages, and reproductive longevity that were all solid, not just a nod to history. The key revelation? These bulls represent Y-chromosome lineages that have completely disappeared from the modern Holstein population.

The genetic bottleneck is even more extreme than most realize. Today, over 99% of Holstein AI sires descend from just two bulls born in the 1950s, which has left our breed with shockingly limited Y chromosome diversity—most historic lines are extinct, but the gene bank kept some rare ones alive just in time.

This isn’t nostalgia—it’s serious genetic insurance. The gene bank holds onto those lost Y-chromosome families, meaning we’re not boxed in if disease, inbreeding, or selection mistakes hammer current genetics. Studies show calves from these “heritage” sires can absolutely match the breed average (and sometimes exceed it) when paired with top modern cows.35 Their daughters aren’t just “novelty” animals; they’ve got the competitive production, health, and especially reproductive longevity that any dairy producer knows is where real profit protection lies.

NOTE: Semen freezing in cattle wasn’t really feasible until the late 1940s and early 1950s. So, when researchers talk about using “genetic samples from the 1940s,” they’re not using semen literally collected and saved during that decade. Here’s the scoop: Almost all gene bank Holstein bull semen samples come from the 1950s onward, when practical cryopreservation methods kicked off. Earlier preservation—prior to the introduction of glycerol and controlled-rate freezing—just wasn’t possible. Before that, artificial insemination was done with fresh semen only, which obviously couldn’t be stored for decades. If a study says they’re restoring 1940s lineages, what they really mean is they’ve found bulls in the gene bank whose ancestry traces back to those early male lines. The actual semen straws were collected and frozen in the 1950s, ’60s, or later—often from older bulls whose sires or grandsires were around in the 1940s. Some gene banks also store embryos, tissue, or blood, but for these Holstein projects, it’s the semen that’s key—and the oldest viable samples only go back as far as the very first days of freezing technology. So, they didn’t save “1940s semen”—they saved semen from descendants or late-surviving individuals from those lines once freezing became feasible. That’s how they’re able to resurrect “lost” genetic lineages, even if it’s not from the literal 1940s.

What Actually Works: Real-World Data for Real Farms

Inbreeding Management Pays, Immediately

A 1% inbreeding reduction saves $23–25 in cow lifetime Net Merit—that’s on the books, not in a catalog (Univ. Compilations, 2024). Farms that cap offspring inbreeding below 6.25% report steady profit improvement and fewer herd-health headaches.

Genomic Testing Adds Up

Testing every dairy heifer at birth can boost herd genetic merit by $400 over two breeding cycles, while cutting replacement costs 35% (Wisconsin Dairy Research, 2024). For large herds, even more ROI.

The Beef-on-Dairy Trap: Short-Term Win, Long-Term Risk

You see it all over: Beef genetics are now used in 72% of U.S. dairy herds (Farm Bureau Market Intel, 2025). Beef semen sales shot up from 1.2 million units (2010) to 9.4 million (2023), putting 3.22 million dairy-beef crossbred calves on the ground last year (NAAB Data).

Trading Tomorrow for Today. The dramatic rise in beef semen sales has directly correlated with a multi-year decline in the U.S. dairy heifer inventory, creating a critical shortage of replacements and highlighting the long-term risk of this short-term strategy.

Crossbred calves bring $400 or more compared to $150 for a pure dairy bull calf—good money, right? But check your records: replacement heifer costs are now $2,870 each, a historic high, while the pool of genetic diversity shrinks tighter (USDA Market Data, 2024).

It’s a vicious cycle—beef-on-dairy takes future dairy animals out of the herd, narrowing our genetic pool, so AI companies must work with fewer—and more related—bloodlines. This accelerates inbreeding, which makes more cows unprofitable, sending more herds to beef-on-dairy as a fallback.

Michigan State research shows $250 more per crossbred calf when beef semen targets heifers with truly poor dairy genetics, as identified by genomics—not random culls (MSU Study, 2024).

We’re trading our dairy breed’s future for today’s calf check.

Your Immediate Action Plan

This Month:

  • Ask for up-to-date inbreeding reports on progeny from ALL your AI suppliers.
  • Calculate current herd average inbreeding using latest DHIA or, ideally, CDCB genomic parentage records.
  • Refuse any matings that would push progeny above 6.25% inbreeding—remember, it’s progeny inbreeding that counts, not just parent averages.

Next Quarter:

  • Buy semen from at least three different AI companies to spread genetic risk.
  • Explore European outcross (within-breed) options—they’ve documented value for milk component, health, and fertility improvements.
  • Budget for genomic testing of every replacement heifer: $35–$50 per sample.

Long-Term Strategy:

  • Only use beef semen on genomically verified poor dairy genetics.
  • Pilot crossbreeding other dairy breeds for 20–30% of your herd to test for hybrid vigor.
  • Get involved in university extension programs and CDCB information sessions for independent updates and honest guidance on managing inbreeding and alternatives.

Your Operation’s Bottom Line

The dollars add up:

  • Inbreeding reduction: $23–25 lifetime Net Merit per cow, per 1% drop
  • Genomic testing: positive ROI within two cycles
  • Targeted beef-on-dairy: $250+ premium per targeted crossbred
  • European outcrosses: Documented boosts to solids, health, welfare in multiple trials

Example: Dropping your herd’s inbreeding from 13% to 8% can mean $75,000–$94,000 in better cow value, after adjusting for semen cost.

The Bottom Line

Whether Holstein genetics survive and thrive—or collapse under too much corporate concentration and inbreeding—depends on the choices you make this year and every year after.

The “corporate model” offers quick gains but risks future genetic bottlenecks. The diversity model takes planning, but it’s what keeps herds profitable no matter what the market throws at you.

European co-ops prove there are alternatives to pure volume. Gene banks prove that valuable genetics exist beyond the corporate hype. The smartest producers are managing all their genetics—dairy and crossbred, cows and bulls—as a full-profit “portfolio” now.

Your next breeding decision is a vote for the kind of dairy animal—and industry—we’ll have in 2035.

You can keep chasing catalog rankings, or you can start managing herd genetics like the long-game business it is—diversifying risk, optimizing for the lifetime cow, and building a herd that’s ready for the swings of the future.

The research is clear. The economics work. Forward-looking producers are making the shift, planning their herds for the next generation—not just the next index run.

The big question isn’t whether genetic diversity beats chasing next month’s numbers. The proof is in the milk check.

The only real question is if you’ll move first—or be left to play catch-up when your neighbors, or global competitors, act smarter. It’s your future.

Don’t let marketing dictate your breeding strategy. Let the data, the research, and proven results guide your plan.

KEY TAKEAWAYS:

  • Audit your inbreeding levels immediately: Herds dropping from 13% to 8% inbreeding see $75,000-94,000 in improved cow value—but 72% of producers don’t track these numbers, leaving money on the table while competitors gain advantage.
  • Strategic beef-on-dairy targets matter: Michigan State research shows targeting genomically-verified poor dairy genetics (not random culls) delivers $250+ premiums per crossbred calf while protecting your replacement pipeline from the industry’s genetic bottleneck.
  • European outcross genetics deliver measurable ROI: Commercial trials document significant increases in milk components and health traits using CRV/VikingGenetics Holstein bloodlines, offering proven alternatives to the North American genetic monoculture.
  • Genomic testing pays within two breeding cycles: At $35-50 per heifer sample, testing delivers $400+ improvements in herd genetic merit while cutting replacement costs 35%—yet most producers still breed blind in 2025.
  • Diversify AI suppliers like investment portfolios: Using semen from 3+ companies while capping progeny inbreeding below 6.25% creates the genetic resilience that separates surviving farms from those caught in tomorrow’s market squeeze.

EXECUTIVE SUMMARY:

While everyone’s celebrating genomic miracles, we’ve uncovered an $6.7 billion disaster hiding in plain sight—Holstein inbreeding has exploded 168% since 2010, and most producers don’t even know their herd’s levels. Every 1% increase in inbreeding costs you $23-25 per cow lifetime, yet AI companies keep pushing the same elite bloodlines that created this mess. Meanwhile, beef-on-dairy—sold as easy money—is actually accelerating the genetic collapse by removing 95,000 potential dairy replacements for every 1% of the national herd. The kicker? USDA researchers just proved that frozen semen from the 1940s produces daughters that match today’s “elite” genetics for production and health. European cooperatives are quietly building an alternative empire based on longevity and resilience, while North American producers chase short-term index gains that compound into generational losses. The hidden war for Holstein genetics isn’t coming—it’s here, and your next breeding decision determines which side of history you’re on.

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

Learn More:

  • Dairy’s Bold New Frontier: How Forward-Thinking Producers Are Redefining the Industry – This strategic article demonstrates how next-generation producers are using advanced technologies like AI and robotics to dramatically improve efficiency and diversify revenue. It provides a blueprint for leveraging technology to increase productivity and reduce costs, offering a broader perspective on the industry’s future beyond just genetics.
  • Getting Serious About Genomics: Lessons from India’s Dairy Revolution – This tactical piece provides concrete, real-world examples of how producers are using data tracking and genomic testing to cut feed costs and improve milk-to-feed conversion ratios. It reveals how to use these tools to identify your top producers, cull underperformers, and create a more profitable herd, turning genetic strategy into a measurable bottom-line win.
  • The Future of Dairy Farming: Embracing Automation, AI, and Sustainability in 2025 – This innovative article showcases the latest emerging technologies that can drive efficiency and create new revenue streams, from automated feed systems to precision breeding. It reveals methods for navigating volatile markets and making smart investments in technology that provide a faster ROI than traditional expansion.

Join the Revolution!

Join over 30,000 successful dairy professionals who rely on Bullvine Weekly for their competitive edge. Delivered directly to your inbox each week, our exclusive industry insights help you make smarter decisions while saving precious hours every week. Never miss critical updates on milk production trends, breakthrough technologies, and profit-boosting strategies that top producers are already implementing. Subscribe now to transform your dairy operation’s efficiency and profitability—your future success is just one click away.

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Semex Taps CRV’s Global Genetics Director to Lead US Push

The genetics company lands a respected industry veteran with global chops and farm roots

dairy genetics, Semex leadership, dairy profitability, genetics market trends, methane breeding values

Yesterday, Semex announced that Jon Schefers is stepping in as their new US General Manager, effective September 22, 2025. This isn’t your typical corporate shuffle—it’s a calculated move that tells you everything about where Semex sees the American market heading.

Look, we all know how competitive the US genetics scene is. You’ve got ABS Global, Alta Genetics, STgenetics—all these established companies competing for market position. Each one’s trying to convince producers they’ve got the magic bullet for better cows and fatter milk checks.

Why This Move Makes Sense

Here’s what caught my attention: Semex didn’t just grab any suit from corporate. They went after a guy with dirt under his fingernails. The timing of this appointment—17 days from announcement to start date—tells you this was strategic recruiting, not a panic hire.

Schefers has that combination you don’t see every day. Born and raised on his family’s Minnesota dairy farm with a master’s degree in dairy science from Wisconsin. He gets what it’s like to milk at 4 AM and worry about feed costs, but he’s also got the technical chops to understand genomic breeding values.

Jon Schefers: A Career Path Built for US Dairy Genetics

Started as a Genetics Specialist at Alta Genetics—we’ve all been there, cutting our teeth in the trenches. Then moved to Peak Genetics as Program Lead, where he developed Holstein, Jersey, and Angus breeding programs that actually produced animals people wanted to buy.

But here’s where it gets interesting. As Global Genetics Director at CRV, he wasn’t just pushing paper. He ran product development, R&D, and embryo production across both EU and US operations. And get this—he led the development and launch of methane breeding values in international markets.

That’s not some feel-good environmental PR stunt. CRV’s methane breeding research demonstrates real genetic potential for emission reduction. With regulatory pressure mounting and carbon credits becoming real money in some regions, that expertise could be worth its weight in gold.

His peers elected him as a Director for the National Association of Animal Breeders. When your competitors vote for you in this industry, that says something about your reputation.

What John McDougall Really Meant

“As our US business continues to grow, we’re continuing to invest in the market,” says John McDougall, Semex Vice President of Sales.

Translation? They’re not just maintaining—they’re expanding aggressively.

McDougall calls Schefers a “problem-solver and unifier”. In corporate speak, that usually means there are problems to solve and things that need unifying. But in this case, it probably means what every producer wants: someone who understands that genetics companies need to solve real-world problems, not just sell fancy breeding values.

What Schefers’ Hire Means for Your Dairy Operation

Here’s where the rubber meets the road. This move raises two questions every producer should be asking: Can Schefers use his global experience to give Semex a real edge? And how will the other guys respond?

His methane breeding work could be particularly relevant as environmental regulations tighten. Canada already implemented the first national methane efficiency evaluation system, and that trend isn’t stopping at the border. Having a genetics company that can deliver on environmental traits while maintaining production could be a competitive advantage.

What Producers Really Need

Let’s be honest: producers don’t need another company selling them semen. They need a partner who understands the real pressures—labor shortages that have you milking cows yourself, margins so tight you’re counting every kernel of corn, and consumers who want their milk to come from happy, environmentally friendly cows.

Schefers’ farm background suggests he gets this. But understanding and delivering are two different things. The genetics industry will be watching to see how this appointment influences market dynamics and whether Semex’s investment in experienced leadership pays off.

For producers, the appointment represents another option in an increasingly sophisticated marketplace, where these established companies are competing not just on genetic merit but on their ability to provide comprehensive solutions.

The Bottom Line

This is a smart hire for Semex. They’ve brought in a respected leader with the right mix of farm sense and global technical skill. But the US market is a total knife fight. Schefers’ success won’t be measured in press releases—it’ll be measured in whether he can deliver genetic solutions that make a real difference to your bottom line.

The competition is watching. So are we.

Learn More:

  • Genomic Testing: Are You Leaving Money on the Table? – This article breaks down the practical ROI of genomic testing. It provides a clear framework for deciding which animals to test, helping you maximize your genetic investment and stop wasting money on underperforming animals in your herd.
  • The Genetics Arms Race: Who Will Win the Battle for Dairy’s Future? – Go beyond a single hire and understand the entire competitive landscape. This strategic analysis reveals the long-term trends and market forces that will determine which genetics companies—and which producers—will thrive in the coming decade.
  • Beyond Milk: The Untapped Goldmine of Feed Efficiency Genetics – While methane efficiency is key, this piece explores the next frontier in profitability. It demonstrates how breeding specifically for feed efficiency can drastically slash your input costs, creating a more resilient and profitable herd for the future.

Join the Revolution!

Join over 30,000 successful dairy professionals who rely on Bullvine Weekly for their competitive edge. Delivered directly to your inbox each week, our exclusive industry insights help you make smarter decisions while saving precious hours every week. Never miss critical updates on milk production trends, breakthrough technologies, and profit-boosting strategies that top producers are already implementing. Subscribe now to transform your dairy operation’s efficiency and profitability—your future success is just one click away.

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When Lightning Strikes: The Braedale Goldwyn Story That Changed Everything

How Braedale Goldwyn rewrote the rules of Holstein breeding with genetics, show dominance, and a market-changing legacy.

Braedale Goldwyn in his prime—the Holstein bull whose genetic lightning strike changed everything for dairy breeding worldwide.

You know that feeling when you’re walking through a barn and spot a calf that just… has something special about it? Most of the time, you’re wrong, honestly. But every once in a while…

January 3rd, 2000. Cumberland, Ontario. Terry Beaton is watching a newborn James calf get its legs beneath it in the maternity pen. Just another planned mating, right? Except this gangly calf would become Braedale Goldwyn—and honestly, I’m not sure any of us realized we were witnessing the start of a genetic revolution.

The Foundation Nobody Saw Coming

Here’s what I’ve always found fascinating about Terry Beaton—the guy understood maternal lines when most of us were still chasing flashy sires. Back in ’85, when computer indexes were still a newfangled thing and half the industry didn’t trust them, Terry was already thinking generations ahead.

Picture this: November 1985, Sunnylodge Farms dispersal. You know how those sales go—everybody’s buzzing, coffee’s flowing, and the really good cattle are bringing serious money. The sale averaged $6,839 per head (which was real money back then), and the top lot was this first-lactation heifer, Sunnylodge Elevation Jan, VG-87-13*.

Now Terry didn’t just bid on her and walk away. After the sale, he tracks down Carl Smith—the original owner—and proposes a partnership. They’d flush her extensively and split the embryos. I mean, think about that for a minute. Most guys buy a cow, milk her out, maybe get excited about a daughter or two. Terry’s already planning a dynasty.

That single decision—man, talk about return on investment.

Building Something That Lasts

What’s happening with the Jan family over the next fifteen years is basically a masterclass in line breeding done right. And I say “done right” because we’ve all seen line breeding go sideways—fertility issues, weird recessive traits popping up, the whole nine yards.

But Terry had this knack for stacking the generations without painting himself into a corner. Jan’s Chief Mark daughter, Sunnylodge Chief Vick, earned 31 brood cow stars. Solid numbers—the kind that pay bills and keep bankers happy. Then Vick to Aerostar produces Moonriver, who honestly didn’t look like much herself (GP-83, sold to Japan as a youngster), but left behind this heifer calf that would change everything.

Braedale Gypsy Grand, VG-88-37—the “genetic locomotive” whose elite sons dominated LPI charts years before Goldwyn, proving the family’s transmitting power.

That calf was Braedale Gypsy Grand, VG-88-37*. And folks, this cow was special. Holstein Canada Cow of the Year in 2003, but more importantly, she was what we call a “genetic locomotive”—a rare female that just cranks out excellent offspring. Her sons were already topping the LPI charts before anybody had heard of Goldwyn: Goodluck at #4, Freelance at #2, plus Spy, Rainmaker, and others.

Huntsdale SHOTTLE Crusade EX 95 3E 7—Nasco International Type and Production Award winner at World Dairy Expo, proving Gypsy Grand’s maternal magic still works generations later.

The family was already a brand. That’s what blows my mind about this whole story.

The Storm Cross That Set Everything in Motion

Then comes the mating that made it all worthwhile—Gypsy Grand to Maughlin Storm. On paper, it looked like another solid breeding decision. Storm was decent, nothing that would make Holstein International headlines. But when that mating produced twins—Baler Twine and Second Cut—the industry was about to get a genetics lesson we’re still talking about.

Braedale Baler Twine, VG-86-20—the dam of legend whose “planned mating” to Shoremar James produced Goldwyn and completed Terry’s 15-year masterpiece.

Here’s where it gets wild… Years later, when genomic testing became available, researchers discovered that these two cows were identical twins from a split embryo. Both scored VG-86 in the first lactation with nearly identical production. Both became legendary brood cows. It’s like hitting the genetic lottery twice with the same ticket.

And get this—Baler Twine stayed at Braedale and produced Goldwyn, while Second Cut went to Gillette and became the dam of five Class Extra sires. Same genes, different locations, both producing champions. That’s the kind of genetic consistency you build entire programs around.

The Paternal Power Play: Shoremar James

While the Braedale maternal line is rightly celebrated as a masterpiece of breeding, the choice of sire that ultimately produced Goldwyn was no accident. The other half of the pedigree came from another Canadian dynasty, the Shore family, whose Shoremar prefix represented a century of breeding for balanced, long-lasting, profitable cattle.

The sire, Shoremar James, was a product of this exact philosophy. Sired by the legendary MARK CJ GILBROOK GRAND, his real power came from his dam, STELBRO JENINE AEROSTAR, a monumental brood cow in her own right. The Shores, much like Terry Beaton, built their success on the back of incredible cow families, as detailed in The Bullvine’s feature, When Giants Fall Silent: The Shore Dynasty’s Century of Shaping Holstein Excellence.

While Goldwyn became a legend, his paternal legacy from Shoremar James also shaped champions. Here, Thrulane James Rose, an Excellent-97 daughter of Shoremar James, is pictured as Supreme Champion at the Royal Agricultural Winter Fair. Her exceptional type demonstrates the influence James brought to the breed, a perfect complement to the Braedale maternal strength.

So, what did James bring to the table? He provided a brilliant outcross of proven genetics known for dairyness, frame, and functional type. Mating him to the line-bred power of Baler Twine was a strategic masterstroke. It combined Beaton’s concentrated genetic engine with the Shore family’s legacy of durability and balance. This wasn’t just a mating; it was a fusion of two of Canada’s greatest breeding philosophies.

When Everything Changed Overnight

February 2005. I remember checking proofs that morning, and honestly? Most moves are predictable. Bull jumps five spots, drops three, whatever. But when a bull rockets from #82 to #5 LPI in a single run—that’s when you stop drinking coffee and start making phone calls.

According to Canadian Dairy Network data, Goldwyn’s jump was unprecedented—77 positions in one proof run. By May 2006, he’d climbed to #3 LPI. Those aren’t incremental improvements; that’s a genetic explosion.

I can picture Terry in that Cumberland farmhouse, probably still in work clothes from morning milking, staring at his computer screen. After decades of careful breeding, staying patient while others chased genetic fads, suddenly he’s got a bull that’s not just good—he’s potentially game-changing.

The phone must’ve started ringing that morning and not stopped for months.

The Show Ring Revolution

The moment everything crystallized: The 2011 World Dairy Expo 5-year-old class, where seven of the top placings went to Braedale Goldwyn daughters, including Grand Champion Gold Missy—marking the beginning of an unprecedented era of show ring dominance.

“What made Goldwyn different wasn’t just the numbers—though those were impressive enough. Walk into any barn with his daughters, and you could spot them from the feed bunk. Those udders weren’t just good; they were architectural marvels.”

World Dairy Expo 2008 was the moment everything crystallized. When they announced Premier Sire and called Goldwyn’s name, ending Durham’s long reign… you had to be there. The tension in that Coliseum was incredible. Durham had been the gold standard—consistent, profitable daughters that made sense in commercial herds across Wisconsin and beyond.

But when Goldwyn’s daughters started walking into that ring, something shifted. The mammary perfection, the dairy strength, the sheer presence—it was like watching a new breed standard emerge in real time. Holstein Canada records show he eventually became the first sire in history to produce over 1,000 daughters classified Excellent—a milestone that redefined what was possible.

RF Goldwyn Hailey EX-97—the next dynastic champion who captured Supreme Champion at World Dairy Expo in 2012 and 2014, ensuring Goldwyn daughters wore the ultimate crown for four consecutive years.

By 2013, at World Dairy Expo, Goldwyn sired nearly 25% of the entire Holstein show, with 47 daughters placing in the top 10 of their classes. That level of single-sire dominance is virtually unparalleled.

Bonaccueil Maya Goldwyn EX-95—Supreme Champion of the 2013 World Dairy Expo, continuing the dynasty that proved Goldwyn daughters owned the ring.

The Economic Juggernaut

But here’s where the story gets really interesting from a business perspective. The Walrus magazine documented how Goldwyn’s semen went from standard AI product to investment commodity. By 2006, straws were $100 each—premium pricing that reflected serious market confidence. After his death in 2008, secondary market prices soared to between $800 and $1,000 per straw.

Think about that for a minute. A thousand dollars for a single breeding. That’s not just genetic merit; that’s treating bull semen like blue-chip stock.

Eastside Lewisdale Gold Missy EX-95—the $1.2 million Goldwyn daughter whose record-breaking sale made global headlines and proved that elite genetics had become investment-grade assets.

His daughters consistently topped sales worldwide. Eastside Lewisdale Gold Missy’s $1.2 million sale in 2009 made global headlines and established new benchmarks for the valuation of elite dairy females. At the 2008 World Classic Sale, a young Goldwyn daughter commanded $97,000. This pattern repeated at auctions globally—”Goldwyn” in a pedigree became a powerful marketing tool that reliably added value.

The Complex Reality We’re Still Managing

Jacobs High Octane Babe EX-96—B&O Champion at Royal 2022 and daughter of Jacobs Goldwyn Britany, proving that Goldwyn’s genetic magic still works decades later.

Now here’s where we need to talk honestly about consequences, because Goldwyn’s success created challenges we’re still dealing with. Recent genomic analysis reveals why he was such a dominant sire of daughters but not necessarily sons—he passed significantly more genetic merit to daughters (65%) than sons (54%). It’s like the genetic recipe needed that maternal contribution to really shine.

This explains why his sons, such as Atwood, Dempsey, Lauthority, and Goldchip, became popular but never achieved the revolutionary impact he did. His lasting influence is arguably as a maternal grandsire—that “Goldwyn” in the second generation remains a stamp of quality.

But we can’t ignore the genetic concentration issue. By 2008, Goldwyn and two other popular sires accounted for nearly 12% of all registered Holstein females in Canada. That level of concentration raises valid concerns about the long-term health of the breed.

More challenging is his carrier status for Cholesterol Deficiency (HCD). Cornell University research confirmed that this recessive disorder traces back to Maughlin Storm through the APOB gene disruption. Because Goldwyn was used so extensively before the condition was identified, he became a primary vector for distributing this haplotype throughout the global Holstein population. Current mating programs have to account for HCD management—something we wouldn’t need with more moderate usage.

Lovhill Goldwyn Katrysha, Supreme Champion at the 2015 World Dairy Expo, epitomizes the show ring revolution that made Goldwyn daughters legendary across North America.

The Paradox of Perfection

Perhaps the most fascinating aspect of Goldwyn’s legacy is how he perfected an archetype just as the industry began questioning its commercial viability. He modernized the show ring, creating the ultimate tall, elegant, angular cow with flawless mammary systems.

But here’s where it gets complicated… Industry research has painted a challenging picture for the tall-stature cow he epitomized. The Bullvine’s analysis of feed efficiency studies reveals that taller cows typically consume 10-15% more feed per pound of body weight, although results vary considerably by management system. That translates to real costs in today’s volatile feed markets.

Data from breeding organizations indicate negative correlations between stature and fertility, with taller cows requiring more frequent calving interventions. Most significantly, research indicates very tall cows may average fewer lactations compared to moderate-sized counterparts, though this varies enormously by region and management practices.

Loyalyn Goldwyn June (EX-97-6E 2) in her later years—a legendary daughter of Braedale Goldwyn who proved his genetics could deliver both show-ring excellence and remarkable longevity, milking through nine lactations and becoming a beloved icon of the breed.

Many Goldwyn daughters achieved exceptional longevity in well-managed herds—documented cases of cows lasting five or more lactations compared to industry averages around 2.8. But that’s the key phrase: “well-managed herds.” Results depend heavily on nutrition, housing, health protocols, and regional factors.

Calbrett Goldwyn Layla EX-96, daughter of the legendary Million Dollar Cow Lylehaven Lila Z, exemplifies Goldwyn’s enduring legacy. With 11 Brood Stars, 19 VG/EX progeny including 3 EX-94 dams, and over 78,000 kg lifetime production, Layla demonstrates how Goldwyn daughters became the foundation for today’s elite breeding programs.

What This Means for Today’s Breeding Decisions

The interesting thing about Goldwyn’s legacy is how it’s shaped our genomic era approach. These days, we’re looking for bulls that can deliver the complete package—improve components, enhance longevity, and still sire daughters that look the part. That’s essentially the Goldwyn standard applied with better tools.

Genomic testing has given us capabilities Terry never had. We can identify genetic potential in heifers at six months, predict breeding outcomes with 70% reliability, and manage recessive disorders before they become widespread problems. It’s like having GPS for genetic navigation instead of relying on a compass and intuition.

What I’m seeing on progressive farms is this fascinating combination of old-school maternal line development with cutting-edge genomic tools. They’re using genetic testing to identify superior young females earlier, then building programs around proven cow families—exactly like Terry did, but with better data and more precise management.

In today’s market conditions—volatile feed costs, tight margins, labor challenges—those longevity traits become survival characteristics. A cow that milks five lactations instead of three isn’t just a breeding achievement; it’s a business necessity.

The Real Takeaway

Here’s what the Goldwyn story really teaches us: great breeding isn’t about hitting jackpots; it’s about creating systems that consistently produce excellence. Whether you’re milking 80 cows in a tie-stall barn or managing 8,000 in a rotary parlor, the principles remain constant—invest in proven families, make decisions based on long-term goals, and understand that genetic progress takes time.

The genomic revolution has given us incredible tools for managing diversity while maintaining focus. We can identify carrier status for disorders before they spread, balance genetic progress with sustainability metrics that weren’t measurable in Terry’s era, and optimize breeding decisions with unprecedented precision.

But the fundamental lesson endures: depth beats flash every time. The best breeding decisions often feel like calculated risks, but when they’re built on proven genetics and sound principles, they work out.

Every time I see a perfectly uddered cow with that distinctive Goldwyn look walking through a parlor—whether it’s in Wisconsin, Ontario, California, or anywhere else dairy cows make a living—I’m reminded of Terry’s courage in that sale barn in 1985. Sometimes lightning does strike… but it helps when you’ve spent decades building the right conditions.

That’s the kind of breeding that built the Goldwyn legacy. And that’s the kind of breeding that will build the next one—whatever form it takes in our rapidly evolving industry, where sustainability, profitability, and genetic excellence are becoming inseparable.

 KEY TAKEAWAYS:

  • Braedale Goldwyn transformed Holstein breeding with unmatched genetics and show ring dominance, proving you don’t have to choose between production and type
  • His success was built on a carefully crafted maternal lineage spanning decades, demonstrating the power of patient, strategic cow family development
  • Goldwyn’s progeny commanded record prices and reshaped the economics of dairy genetics, with semen reaching $1,000 per straw and daughters selling for millions
  • High usage led to genetic concentration and challenges like Cholesterol Deficiency (HCD), highlighting the risks of over-relying on popular sires
  • Today, breeders balance show-ring excellence with economic viability and sustainability, applying Goldwyn’s lessons through modern genomic tools.

EXECUTIVE SUMMARY:

This article traces the remarkable journey of Braedale Goldwyn, a Holstein sire whose genetic influence transformed the dairy industry. Born in 2000 from a carefully planned mating within a powerful maternal lineage spanning decades, Goldwyn combined elite genetics with dominant show-ring success like no bull before him. His impact sparked an unparalleled number of daughters excelling in both type and production, driving record-breaking semen sales and auction prices that redefined the economics of dairy genetics. While his widespread dominance raised serious concerns over genetic diversity and the spread of Cholesterol Deficiency (HCD), it also catalyzed a crucial shift towards more balanced breeding programs emphasizing long-term sustainability. Today, his legacy serves as both an inspiration and a cautionary tale, demonstrating how patient maternal line development can create generational impact while highlighting the need for responsible genetic management. This comprehensive feature artfully blends history, science, and industry insights, offering valuable lessons for modern breeders navigating the evolving landscape of genomic-era dairy genetics.

Learn More:

  • The Ultimate Guide to Dairy Sire Selection – This guide provides a step-by-step framework for making smarter sire choices in the genomic era. It offers practical strategies to balance type, production, and health traits, helping you build a more profitable and resilient herd.
  • The 2025 Dairy Genetics Marketplace: Where is the Money? – This analysis breaks down the key economic drivers shaping today’s dairy genetics market. It reveals where the real ROI is, helping you align your long-term breeding strategy with current market trends for maximum financial return.
  • Beyond Genomics: Is Gene Editing the Next Great Leap for Dairy Cattle? – Explore the next frontier in dairy genetics. This article demystifies gene editing technology, outlining its potential to accelerate genetic progress, improve animal health, and create a more sustainable and profitable dairy operation in the coming decade.

Join the Revolution!

Join over 30,000 successful dairy professionals who rely on Bullvine Weekly for their competitive edge. Delivered directly to your inbox each week, our exclusive industry insights help you make smarter decisions while saving precious hours every week. Never miss critical updates on milk production trends, breakthrough technologies, and profit-boosting strategies that top producers are already implementing. Subscribe now to transform your dairy operation’s efficiency and profitability—your future success is just one click away.

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From Commodities to Consulting: How Smart Dairy Companies Are Pivoting on Mexico’s Transformation

Mexico’s buying $2B of our dairy products… but that’s about to change in ways that could make you money.

EXECUTIVE SUMMARY: You know, everyone’s freaking out about Mexico trying to cut dairy imports, but they’re missing the bigger picture here. The real story isn’t about losing commodity sales – it’s about Mexico creating a massive new market for exactly the kind of high-value genetics and technology we do best. Think about it… they’ve got northern dairies hitting 37 liters per cow while southern operations struggle with 9-10 liters. That’s not a trade problem, that’s a $500 million genetics opportunity right there. Their feed conversion ratio is 1.4:1, compared to our efficient herds at 1.2:1 – imagine the consulting fees required to close that gap. Mexico’s investing billions in processing infrastructure, but it can’t boost productivity with concrete and steel. They need our genomics, our automation systems, our expertise. Companies like Semex and ABS are already positioning themselves for this shift, and the processing equipment market alone is growing at a rate of 6% annually.

Here’s what I keep telling producers… while everyone else is worried about defending milk powder exports, smart operations are figuring out how to sell solutions instead. That’s where the real money is.

KEY TAKEAWAYS:

  • Genetics goldmine: Mexico’s 300% productivity gap between regions creates immediate demand for superior genetics – genomic testing programs showing 10% accuracy improvements with 18-24 month paybacks are suddenly very attractive to Mexican producers getting guaranteed milk prices
  • Technology export boom: Processing equipment market growing 6% annually to $517M by 2030, while automated milking systems delivering 25-30% labor savings make perfect sense for operations dealing with rising labor costs and government price supports
  • Consulting opportunity explosion: Programs like the Margarita Project tripled small producer incomes through technical assistance – Mexico has 250,000+ small dairies that need exactly this kind of expertise, creating massive demand for North American dairy consultants
  • Trade relationship evolution: Instead of defending commodity exports, position your genetics/technology business for Mexico’s transformation – they’re not ending trade, they’re upgrading it from bulk products to high-value solutions
  • Environmental tech demand: Heat stress causing 15% production drops in key regions while water constraints limit expansion – creates premium market for cooling systems, water recycling, and climate management technologies with 3-5 year payback periods
US dairy exports, dairy profitability, dairy genetics, feed efficiency, dairy market trends

I’ve been watching the Mexican dairy situation evolve for a while now, and it’s becoming clear that something fundamental is shifting there. Mexico’s making a massive push toward dairy self-sufficiency – we’re talking billions in government investment over the next several years. But here’s the thing… this isn’t about cutting off trade with North America. It’s about changing what kind of trade we’re doing.

What strikes me most about this entire development is that while Mexico aims to reduce commodity imports, it is actually creating a huge market for the kind of high-value genetics, technology, and expertise that progressive dairy operations excel at providing.

The Trade Relationship That Everyone’s Watching

US-Mexico Dairy Trade Snapshot (2023)

Trade MetricValueSignificance
Total US Dairy Exports to Mexico$2.0+ billion25% of all US dairy exports
Mexico’s Share of US SMP Exports51.5%Largest single market
Mexico’s Import Dependency50%+ of deficit from USCritical relationship
Per Capita Consumption Gap45% below US levelsGrowth potential

Look, the numbers tell you everything you need to know about why this matters. The US ships over $2 billion worth of dairy products to Mexico annually, making it our largest dairy customer by far. We’re talking about roughly a quarter of all US dairy exports flowing south of the border.

And here’s what’s particularly interesting… Mexico buys more than half of all the skim milk powder we export. That’s a massive concentration in one market, which explains why Mexico’s push for self-sufficiency has garnered so much attention in the industry.

However, industry economists continue to point out something that I think gets lost in all the trade war rhetoric – Mexico’s per capita dairy consumption remains significantly below US levels. Even as they boost domestic production, there is still room for the market to grow. It’s not necessarily a zero-sum game.

Why Mexico Can’t Get There Alone (The Gaps Are Real)

Mexico Dairy Technology Investment Opportunities

Technology SectorMarket SizeGrowth RatePayback PeriodImplementation Cost
Processing Equipment$517M by 20306% annually3-5 years$500K-2M+
Genomic Selection$500M potential10% accuracy gain18-24 months$35-50/animal
Automated MilkingRegional adoption25-30% labor savings5-7 years$150K-200K
Environmental TechPremium pricingWater/heat stress focus3-5 years$50K-500K
Consulting Services250K+ operationsTriple income potential12-18 months$50-200/cow

The Genetics Reality Check

The productivity differences within Mexico’s dairy sector are honestly pretty staggering. You’ve got northern operations – think Chihuahua, Durango – where modern dairies are hitting production levels that would make any Wisconsin producer proud. But then you move south, and you’re looking at mixed-breed herds struggling to hit ten liters per cow per day.

That’s not a small gap. That’s the difference between a profitable operation and one that’s barely breaking even.

What really caught my attention recently was Mexico’s decision to import thousands of Australian Holstein heifers. Think about that for a second – they’re trying to achieve self-sufficiency, but they can’t get there without superior genetics. The Australians were reportedly producing double what the average Mexican cow delivers.

The Feed Efficiency Challenge

Here’s where things get really interesting from a nutrition standpoint. Mexican operations are averaging feed conversion ratios that would make most US nutritionists wince. We’re seeing 1.4 to 1.5 pounds of feed per pound of milk in many operations, while efficient US herds are running closer to 1.2 to 1.

That efficiency gap represents enormous potential for improvement through better nutrition programs and management practices. And the Mexican government knows it – they’ve created price supports that guarantee producers profitable milk prices, specifically to encourage these kinds of productivity investments.

The Water Reality (This Is Getting Serious)

Environmental constraints are becoming the real limiting factor, especially in Mexico’s prime dairy regions. Industrial agriculture already consumes the vast majority of available freshwater in many areas, and climate change isn’t making things easier.

I’ve been hearing from consultants working down there about significant production drops during heat stress periods – we’re talking 15% decreases in some regions during the worst weather. That’s not sustainable if you’re trying to boost national production by 20% or more.

Investment ROI Analysis for Mexico Market Entry

Investment TypeInitial CostAnnual ReturnBreak-evenRisk Level
Genetics Program$100K-500K15-25%2-3 yearsLow
Processing Equipment$1M-5M12-18%4-6 yearsMedium
Consulting Services$50K-200K25-40%1-2 yearsLow
Technology Licensing$250K-1M20-30%2-4 yearsMedium
Environmental Systems$500K-2M15-20%3-5 yearsMedium-High

The Real Opportunity: Selling Solutions Instead of Powder

What’s fascinating about Mexico’s strategy is that while it targets commodity imports, it also creates massive opportunities for technology providers and genetic companies.

The processing equipment market is growing at a rate of approximately 6% annually, driven by significant investments in infrastructure. But more importantly, you’ve got producers who suddenly have economic incentives to invest in productivity improvements.

Genomic selection tools are generating serious interest because they can accelerate breeding progress by 10% or more compared to traditional methods. For Mexican producers dealing with significant genetic performance gaps, such acceleration could be transformative. The economics work too – implementation costs around $40-50 per animal with payback periods under two years.

Automated milking systems are becoming increasingly viable in regions where labor costs are rising and labor availability is becoming a concern. Sure, the upfront investment is substantial – you’re looking at $150,000 to $200,000 for a decent installation – but 25-30% labor savings can quickly justify that in the right situation.

What really excites me, though, is the consulting opportunity… programs like the Margarita Project have shown that you can triple the incomes of small producers through proper technical assistance and market integration. Mexico has hundreds of thousands of small dairy operations that could benefit from this kind of support. That’s a massive market for the right kind of expertise.

What About USMCA? (2026 Is Coming Fast)

The trade agreement framework actually works in favor of this transformation. USMCA preserves duty-free access for most dairy products and protects things like common cheese names. Still, Mexico’s self-sufficiency efforts are primarily focused on basic commodities, such as skim milk powder.

What’s interesting is that cheese imports are still growing – food service demand is driving increased imports of specialty products that Mexico doesn’t produce efficiently. You’re seeing a market bifurcation where basic commodities face pressure, but high-value products continue to grow.

Trade experts continually remind us that Mexico and Canada, combined, represent nearly half of the total US dairy export value, making the 2026 USMCA review absolutely critical for the industry’s future. However, I believe the companies that are positioning themselves for this new reality – focusing on genetics, technology, and expertise rather than just commodity volume – will be fine regardless of what happens in those negotiations.

The Bottom Line: Evolution, Not Elimination

Here’s what I keep telling people who ask about this… Mexico isn’t ending its relationship with North American dairy. They’re transforming it.

The winners are going to be the companies that can pivot from shipping bulk commodities to delivering high-value genetics, cutting-edge technology, and world-class expertise. There’s a clear market bifurcation happening – traditional commodity flows might face pressure, but the demand for solutions is exploding.

You’re looking at producers who need to close massive productivity gaps, adopt new technologies to deal with environmental constraints, and integrate hundreds of thousands of small operations into modern supply chains. That’s not something you solve by building more processing plants… that requires the kind of advanced genetics, sophisticated technology, and deep industry expertise that North American companies do better than anyone.

The question isn’t whether Mexico will achieve their production targets – they probably will, eventually. The question is whether we can adapt our business models quickly enough to profit from that transformation, rather than just watching traditional market shares disappear.

Are you thinking defensively about protecting existing commodity sales, or are you positioning your company to lead in this new market for solutions? Because that choice is going to determine who thrives in the next decade of the North American dairy trade.

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

Learn More:

  • The 7-Day Plan For Fixing Your Herd’s Feed Efficiency – This article moves from strategy to action, delivering a tactical checklist for closing the feed efficiency gap mentioned in the main piece. It outlines practical steps you can take over seven days to immediately impact your herd’s profitability and reduce waste.
  • The Great Dairy Bifurcation: Why The Global Market is Splitting in Two – For a deeper look at the global market dynamics driving Mexico’s strategy, this piece provides the strategic framework. It helps you understand the larger economic forces splitting the dairy world into commodity and high-value markets, sharpening your long-term planning.
  • Beyond The Hype: How Top Herds Are Actually Making Money with Genomics – This article breaks down the real-world ROI of the genomic tools mentioned as a key opportunity in Mexico. It reveals methods for selecting traits that deliver tangible financial returns and helps you avoid common, costly mistakes in genetic investment strategies.

Join the Revolution!

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The Milking Speed Game-Changer That’s About to Shake Up Your Breeding Program

42% heritability for milking speed? That’s higher than most production traits. Your parlor throughput just got a genetic upgrade.

dairy genetics, milking speed trait, Holstein breeding, parlor efficiency, dairy profitability

EXECUTIVE SUMMARY: So here’s the deal… the CDCB just dropped something that’s going to change how we think about efficiency. They’re launching a sensor-based milking speed trait that’s built on actual data, not someone’s opinion. We’re talking 50+ million milking observations from real farms, and the numbers are staggering – 42% heritability means you can actually breed for this trait and see results fast. A 1,000-cow operation could save $19,710 annually just from improved parlor throughput, and that’s before you factor in the labor shortage we’re all dealing with. The U.S. is leapfrogging countries like Canada (14% heritability) and Germany (28%) because we’re using pure sensor data while they’re still relying on subjective scoring. But here’s the catch – there’s a genetic correlation with somatic cell score that you need to understand before you start chasing the fastest milkers. This isn’t just another genetic tool… it’s a direct path to better profitability, and you should be planning how to use it before your competitors figure it out.

KEY TAKEAWAYS

  • Labor Cost Reduction: 25 hours saved weekly for 1,000-cow dairies – Start tracking your parlor throughput now and identify bottleneck cows. With the August 2025 launch, you can use corrective mating to breed faster-milking replacements while labor costs keep climbing.
  • Genetic Screening Strategy: Avoid bulls below 6.5 lbs/min or above 8.0 lbs/min – Screen your current bull lineup immediately and establish thresholds for 2025 breeding decisions. The +0.43 correlation with SCS means you can’t just chase speed without balancing udder health.
  • Parlor Efficiency Gains: 4-5 turns per hour vs. current 3-4 turns – Calculate your current throughput and model the economic impact of a 30-second reduction in milking time per cow. In today’s tight margin environment, that extra turn per hour could be the difference between profit and loss.
  • International Competitive Advantage: 42% heritability vs. 14-28% globally – Position your genetic program ahead of international competitors by adopting objective data-driven selection. As export markets demand efficiency-focused genetics, U.S. producers have a clear technological edge.
  • AMS Preparation: Robot throughput directly tied to individual cow milking speed – Even though this trait targets parlor systems initially, start evaluating your herd’s milking speed variation now. The principles apply whether you’re planning an AMS transition or maximizing current robot efficiency.

The CDCB’s new sensor-based Milking Speed trait is launching next month? This isn’t just another line item on a genetic evaluation—this could be the most significant functional trait development we’ve seen since… well, maybe ever. Here’s what’s got everyone from Wisconsin to California talking, and why you need to understand this before your next sire selection meeting.

What’s Actually Happening on August 12th

The thing about this MSPD launch is that the timing couldn’t be better. The Council on Dairy Cattle Breeding officially drops their new Milking Speed (MSPD) evaluation on August 12th, and the numbers behind this development are genuinely staggering. We’re talking about a trait built on massive, real-world data that makes previous functional trait evaluations look like small-scale research projects.

According to the CDCB’s comprehensive research analysis, they’ve assembled over 50 million individual milking observations from roughly 300 herds spanning 31 states. That’s not some university trial—that’s data from actual commercial operations dealing with the same labor shortages and efficiency pressures you’re facing every day.

What strikes me most about this whole development is how they’ve completely abandoned the old subjective scoring methods. You know those type classification scores we’ve been living with for milking speed? Gone. Instead, they’re using pure sensor data from in-line milk meters, and the results are honestly incredible—they’re seeing a 42% heritability estimate.

“This represents a paradigm shift away from subjective, classifier-based scoring methods that have characterized previous milking speed evaluations.”

Compare that to what other countries are getting with their farmer-scored systems… Canada is at 14%, while Germany is at 28%, even with their mixed approach. The difference is massive, and it’s all because we’re finally measuring what actually matters instead of relying on someone’s opinion during a type classification visit.

The traits are expressed in pounds per minute—finally, something that makes immediate sense to producers instead of some abstract index number. The Holstein breed average is sitting around 7.1 lbs/min, and from what I’m seeing in the preliminary data, proven sires are ranging from 5.9 to 8.2 lbs/min. That’s real genetic variation you can actually work with.

The Economics That Are Making CFOs Take Notice

Here’s where this gets really interesting from a bottom-line perspective. I’ve been looking at the economic modeling work, and a 1,000-cow operation that reduces individual milking time by just 30 seconds could save about 25 labor hours per week. With current agricultural wages hovering around $17.55 per hour, that translates to roughly $19,710 in annual labor savings.

But here’s the thing… those numbers scale up fast. The research projections show:

Annual Labor Cost Savings by Herd Size:

  • 250 cows: $3,456 annually
  • 500 cows: $9,864 annually
  • 1,000 cows: $19,710 annually
  • 2,000 cows: $49,284 annually

And that’s just direct labor costs—doesn’t even account for the opportunity cost of reallocating that labor to higher-value tasks like fresh cow management or repro work.

What’s particularly noteworthy is how this addresses something every producer I talk to is dealing with right now: the labor crisis. I was just in Lancaster County last month, and producers there are struggling to find skilled milkers at any price. Being able to select for improved parlor throughput genetically? That’s addressing a real problem with a genetic solution.

Take a producer I know in Wisconsin—he’s been tracking his parlor throughput religiously in his double-12. His crew can handle about 4.2 turns per hour on a good day. If genetic improvement could bump that to 4.8 turns? That’s an extra 14 cows per hour through the same facility with the same people. Over a year, that adds up to serious money.

The Udder Health Reality Check Nobody Wants to Discuss

Now, here’s where it gets complicated—and this is something every producer needs to understand before jumping in headfirst. The CDCB research reveals a pretty significant genetic correlation of +0.43 between MSPD and Somatic Cell Score. Translation? If you go crazy selecting for the fastest milkers, you’re going to see udder health problems.

“Single-trait selection for milking speed alone would likely lead to a deterioration in udder health, offsetting the economic gains from improved efficiency.”

But there’s a fascinating twist that makes this even more interesting. The correlation with clinical mastitis is actually favorable at -0.28. So, faster milking might increase your SCC baseline, but it doesn’t necessarily mean more clinical cases. It’s complex… and that complexity is exactly why single-trait selection is such a dangerous game.

What this tells me is that optimal milking speed exists somewhere in the middle. Too slow and you’re hurting efficiency and creating parlor bottlenecks. Too fast and you’re risking udder health problems. From industry observations, I’ve heard from breeding consultants that the sweet spot is probably somewhere between 6.5 and 8.0 lbs/min, depending on your other genetics.

The breeding consultants I’ve been talking to—guys who’ve been doing this for decades—are already recommending screening strategies. Avoid bulls below 6.5 lbs/min to prevent parlor bottlenecks, but also be cautious with anything above 8.0 lbs/min unless they’ve got exceptional udder health proofs to compensate.

How the U.S. Just Leapfrogged the Global Competition

From a global competitive standpoint, this development puts U.S. genetics in an exciting position. The international comparison is fascinating when you dig into the details.

International Heritability Comparison:

  • United States: 42% (sensor-only data)
  • Germany: 28% (mixed sensor/subjective)
  • Nordic countries: 22% (mixed approach)
  • Canada: 14% (subjective scoring)
  • Netherlands: 51% (robot-specific data)

What I find fascinating is how this positions American A.I. companies in the global market. They can now compete on a functional trait that’s becoming increasingly important worldwide, and they can do it with superior data backing their claims. That’s a marketing advantage that’s hard to argue with.

The Dutch approach is particularly interesting—they’re seeing 51% heritability for their robot-derived trait compared to 23% for their subjectively scored trait. That gives us a roadmap for where the U.S. could go next, and honestly, we’re positioned to leapfrog their advantage with our superior sensor data and genetic evaluation methodology.

The Robot Connection That’s Got Everyone’s Attention

While this initial MSPD trait applies to conventional parlor systems, the implications for Automated Milking Systems are huge. Here’s what’s got my attention: according to research from Lactanet in Canada, a herd with robot efficiency of 2.0 kg/minute can harvest over 700 kg more milk per robot per day compared to a 1.4 kg/minute herd.

“That’s massive money on the same piece of equipment.”

Think about it—if you’ve got $250,000 tied up in a single robot, you want to maximize what it can produce. The current MSPD trait is designed for parlors, but the underlying principle is the same. Individual cow milking speed directly impacts system throughput, whether you’re talking about parlor turns or robot box time.

I was talking to a producer in Minnesota who’s got six robots running, and he told me his biggest frustration is the variation in milking speed between cows. “Some of my cows are in and out in four minutes, others take eight. That variability kills my throughput.” Being able to breed for more consistent, optimal milking speed? That’s going to be huge for AMS operations.

The research confirms this—the initial MSPD evaluation is specifically designed for conventional milking systems and doesn’t include data from AMS operations. But I expect we’ll see an AMS-specific MSPD evaluation within the next few years. The framework’s already there.

Implementation Strategy—What Actually Works on Real Farms

The thing about new genetic tools is they’re only as good as how producers use them. And with MSPD, there are some pretty clear strategies emerging based on what I’m hearing from early discussions and industry observations.

By Operation Size:

Large Commercial Dairies (500+ cows): These operations make sense for aggressive adoption. They’ve got the scale to capture maximum labor savings and usually the management sophistication to handle multi-trait selection strategies. They’re also most likely to develop custom indexes that weight MSPD appropriately for their specific cost structure.

Medium-Sized Operations (100-500 cows): This is where it gets interesting. Many of these operations are transitioning to automated milking systems, where individual cow milking speed directly impacts robot throughput. The quality-of-life improvements alone can be significant—cutting 30-45 minutes off daily milking time adds up over a year.

Small Dairies (<100 cows): The direct economic benefits are less dramatic, but don’t overlook the operational improvements. These producers will probably derive the most benefit from MSPD once it’s eventually incorporated into a comprehensive index like Net Merit.

Recommended Selection Strategies:

What I’m hearing from the breeding consultants is pretty consistent:

  1. Screening Approach: Avoid bulls below 6.5 lbs/min or above 8.0 lbs/min without exceptional udder health
  2. Custom Index Integration: Weight MSPD against SCS for balanced improvement
  3. Corrective Mating: Use high-MSPD bulls with good udder health on slow-milking cow families

The Data Pipeline Challenge—Your Stake in This Success Story

Here’s something that doesn’t get talked about enough—the success of this trait depends entirely on farms continuing to submit high-quality data. The CDCB’s new Format 6 data submission process requires farms to consistently report milking duration, yield, equipment manufacturer, and session timing.

“The long-term success of this and future data-intensive traits are entirely dependent on the consistent flow of high-quality data from farms into the National Cooperator Database.”

According to CDCB officials, the National Cooperator Database processes data from thousands of herds, but data quality varies dramatically between operations. Farms with robust data management are going to see higher reliability breeding values and better genetic progress.

What’s encouraging is that they’ve built this evaluation around data from 11 different equipment manufacturers, which means they can account for the systematic differences between OEMs. That’s critical for maintaining evaluation integrity across different farm setups.

This is where producers have a real stake in the outcome. Your willingness to submit complete, accurate data doesn’t just help your own genetic evaluations—it strengthens the entire system for everyone. The CDCB manages the world’s largest animal database, containing over 10 million genotypes and evaluation data on 87 million animals. That’s the foundation that makes tools like MSPD possible.

Looking Forward—Where This Industry Goes Next

The August launch is really just the beginning. Industry talk suggests we’ll eventually see MSPD incorporated into Net Merit, but that requires developing a consensus economic weight for the trait. Given the complexity of the U.S. dairy industry—different regions, different cost structures, different milking systems—that’s not going to be a quick process.

What’s more likely in the short term is expansion to other breeds as sufficient data becomes available. The framework they’ve built is breed-agnostic, so Jersey and Brown Swiss evaluations could follow relatively quickly.

What’s Coming:

  • Net Merit inclusion (likely 2027-2028)
  • Other breed evaluations (Jersey, Brown Swiss)
  • AMS-specific trait development
  • Additional sensor-based traits (feed efficiency, lameness indicators, and methane emissions)

The bigger picture here is that this represents a fundamental shift toward sensor-based functional traits. According to the CDCB research, we’re looking at a future where farm technology seamlessly integrates with genetic evaluation to breed more efficient, profitable cows. Feed efficiency, lameness indicators, even methane emissions—it’s all on the table.

The Bottom Line for Your Operation

What we’re seeing with MSPD is the industry finally catching up to what progressive producers have been asking for—genetic tools that directly address operational challenges. The science is solid, the economic case is compelling, and the competitive advantages are real.

“The producers who figure out how to use this trait strategically—balancing efficiency gains with udder health, screening for extremes while maintaining genetic diversity—are going to have a significant edge.”

You know, after covering this industry for as long as I have, you get pretty good at spotting which developments are going to matter in five years. This one? This one’s going to matter. The question isn’t whether MSPD will change how we select bulls—it’s whether your operation will be leading that change or watching it happen from the sidelines.

I’ve seen too many producers wait for someone else to figure out new genetic tools, only to realize later they could’ve had a two or three-year head start. Don’t be that producer this time. The data is clear, the science is sound, and the economic impact is massive.

The sensor-based breeding revolution starts August 12th. Are you ready to make it work for your operation?

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

Learn More:

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Join over 30,000 successful dairy professionals who rely on Bullvine Weekly for their competitive edge. Delivered directly to your inbox each week, our exclusive industry insights help you make smarter decisions while saving precious hours every week. Never miss critical updates on milk production trends, breakthrough technologies, and profit-boosting strategies that top producers are already implementing. Subscribe now to transform your dairy operation’s efficiency and profitability—your future success is just one click away.

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Belarus Targets Strategic A2A2 Market Entry: State-Backed Program Challenges Global Premium Dynamics

Belarus’s state-backed genomic program threatens 50% price premiums by 2030.

EXECUTIVE SUMMARY: The A2 milk gold rush you’re betting your herd conversion on is about to face its biggest threat yet—and it’s coming from an unexpected player. Belarus has launched a state-funded program targeting 70% A2 beta-casein production by 2030, threatening to commoditize a market currently delivering 50%+ retail premiums. With the global A2 sector projected to explode from $4.0 billion to $11.1 billion by 2030, this isn’t just another breeding program—it’s a calculated national strategy to capture commodity-scale market share. While genomic testing costs have dropped to $5-40 per animal and elite A2A2 semen ranges $10-75 per straw, the real cost could be the erosion of premium margins that justify your conversion investment. Research shows A2 milk reduces gastrointestinal discomfort and beneficial gut microbiota shifts, validating the science behind the trend. However, the Belarus gambit exposes the fundamental vulnerability of building premiums on non-proprietary genetic markers that any state-backed competitor can replicate. Before you commit another dollar to A2 conversion, demand long-term contracts with guaranteed price floors—because the rules of this game are changing faster than you think.

KEY TAKEAWAYS

  • Secure Contract Protection Before Converting: Demand guaranteed price floors and duration commitments from processors before investing in A2 conversion, as Belarus’s commodity approach could compress the 50%+ retail premiums currently justifying herd transition costs within the next 5 years.
  • Prioritize Genetic Merit Over A2 Status: Focus on bulls ranking above 3000 GTPI that happen to be A2A2 rather than selecting lower-merit sires solely for A2 genetics—Semex reports over 230 high-ranking Holstein A2A2 bulls available, proving you don’t need to sacrifice productivity for the trait.
  • Time Your Market Entry Strategically: Early A2 adopters may capture better premiums before commoditization accelerates, but late entrants risk investing in expensive herd conversions just as state-backed producers flood markets with lower-cost A2-rich products.
  • Build Defensible Value Propositions: Processors must accelerate brand differentiation beyond simple A2 claims through attribute stacking (A2 + organic, A2 + grass-fed) to create premium positions that transcend commodity competition from state-funded operations.
  • Monitor Global Supply Chain Disruption: Belarus already supplies 94% of Russia’s dairy imports and targets China’s rapidly growing A2 infant formula market—track their export expansion as an early indicator of when commodity A2 pricing pressure will hit your local market.
A2 milk production, dairy genetics, genomic testing, breeding programs, dairy profitability

Belarus has launched a comprehensive state-funded genetics initiative targeting A2A2 milk production by 2030, representing a calculated strategy to capture market share in the rapidly expanding global A2 sector. The program, directed by the National Academy of Sciences, aims to develop milk containing 70% A2 beta-casein content—a strategic threshold that avoids the economic inefficiencies of complete herd conversion while achieving commercial A2-rich milk production.

But here’s the million-dollar question: What happens when a state-backed entity enters a market built on premium pricing?

Program Economics: Measured Investment Strategy

The Belarusian approach demonstrates a sophisticated understanding of breeding economics. Rather than pursuing absolute genetic purity, the 70% target allows retention of genetically superior A1A2 animals while achieving commercial viability. This strategy could reduce conversion costs by approximately 40% compared to complete herd replacement programs.

The economic rationale centers on accessing premium market segments where A2 milk commands significant retail premiums. Current market analysis indicates that the global A2 milk sector was valued at $15.4 billion in 2024 and is projected to reach $50.9 billion by 2033. Other estimates suggest growth from $2.4 billion in 2024 to $5.4 billion by 2034. However, Belarus’s commodity-focused approach could accelerate market commoditization, potentially eroding the very premiums that justify initial investment.

Technical Implementation: Accelerated Genetics Through State Coordination

The program leverages Belarus’s existing artificial insemination infrastructure and centralized breeding records system. As of January 2025, Belarus operates nearly 3,000 dairy farms, with 56% classified as modern high-tech complexes. This infrastructure provides the necessary technical foundation for large-scale genetic conversion.

The breeding strategy employs exclusive A2A2 bull usage, ensuring all offspring receive at least one A2 allele. Mathematical modeling suggests that achieving a 40% A2A2 population density, combined with 60% A1A2 animals, would yield the target 70% A2 protein content in pooled milk—a pragmatic compromise that enables market entry without incurring extreme culling costs.

Risk Assessment: Implementation Challenges

Industry geneticists identify several implementation risks that could compromise program success. Genetic drag represents the primary technical concern—intensive focus on A2 status may negatively impact other economically vital traits if superior A1-carrying sires are excluded from breeding programs.

Market dynamics present additional vulnerabilities. The initiative’s viability depends entirely on sustained A2 price premiums, which Belarus’s own commodity production could help erode.

Are we watching the beginning of the end for easy A2 premiums?

Execution risks include the logistical complexity of coordinating thousands of farms toward unified genetic objectives within an aggressive timeline. While Belarus plans to modernize and build 450 dairy farms by 2027, the scale and speed requirements present unprecedented challenges for centralized agricultural planning.

Strategic Market Implications: Commoditization Pressure

Belarus’s entry strategy poses direct challenges to established premium players, such as The a2 Milk Company and Nestlé, whose business models depend on maintaining significant price differentials. The state-backed approach enables aggressive pricing strategies that branded competitors cannot easily match.

The program validates broader industry trends toward the commoditization of the A2 trait. Major genetics suppliers, including ABS Global and Semex, now offer extensive A2A2 sire catalogs, with Semex reporting over 230 high-ranking Holstein bulls with a GTPI of more than 3000 that carry the A2A2 genotype. ABS Global prominently features A2A2 as a “Specialist Symbol” in its sire directories, demonstrating that elite A2 genetics are now mainstream and widely available.

The export strategy initially focuses on securing Russian market dominance—Belarus supplied 94% of Russia’s dairy imports in 2024, totaling 953,000 tonnes—before targeting high-growth Asian markets. In 2024, Belarusian dairy exports surged 17.5% to $3.4 billion, with the a2 protein segment growing 14% in China’s infant formula market and representing 20% of market value.

Industry Adaptation: Strategic Positioning

For dairy producers considering A2 conversion, the Belarus initiative signals both opportunity and caution. Recent research has demonstrated that A2 milk consumption leads to beneficial shifts in gut microbiota, including increases in Bifidobacterium and Blautia. Furthermore, prolonged A2 milk consumption has been shown to reduce symptoms compared to conventional milk in lactose malabsorbers. This validates the A2 trend and may encourage processor premiums.

However, long-term commoditization risks require careful contract negotiation with guaranteed price floors and duration commitments.

Genetic selection strategies should prioritize bulls that rank highly on economic indexes, which happen to be A2A2, rather than compromising overall genetic merit for A2 status alone. This approach maintains herd profitability while positioning for market transitions.

Processing companies face strategic decisions regarding supply chain positioning. Early A2 market entrants must accelerate brand differentiation beyond simple A2 claims—combining traits like A2 + organic or A2 + grass-fed to create defensible value propositions that transcend commodity competition.

Market Outlook: Navigating Transition Dynamics

The Belarus program represents a fundamental shift in A2 market dynamics, regardless of ultimate success. The transition from premium-branded ingredients to standard specification mirrors historical patterns in organic and lactose-free segments.

The global A2 milk market is projected to grow at a compound annual growth rate (CAGR) of 14.21% through 2033, with the Asia-Pacific region maintaining dominance due to high consumer awareness and demand in countries such as China, India, and Australia. However, the commoditization pressure from state-backed producers threatens to compress the premium margins that have driven this growth.

How will your operation adapt to this new reality?

Bottom Line: Strategic Takeaways

For Dairy Producers:

  • Demand long-term contracts with guaranteed price floors before investing in A2 conversion
  • Prioritize overall genetic merit over A2 status alone when selecting sires—focus on bulls with high economic indexes that happen to be A2A2
  • Consider the timing—early movers may capture better premiums before commoditization accelerates

For Processors:

  • Accelerate brand differentiation beyond simple A2 claims through attribute stacking
  • Secure key markets before low-cost competitors establish footholds
  • Optimize supply chains for potential margin compression scenarios

For the Industry: The Belarus initiative demonstrates how state-directed agricultural policy can disrupt established market structures, particularly in segments built on non-proprietary genetic markers. Belarus may not achieve its 2030 target completely, but the attempt alone signals the end of easy A2 premiums and the beginning of a more competitive, commodity-driven market phase.

The A2 gold rush isn’t over—but the rules of the game are changing fast.

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

Learn More:

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The Component Revolution: Why Milk Volume is Dead and Your Genetics Program Needs Surgery

While you’re celebrating 80-pound cows, component-focused farms bank $120K more annually. The “pounds mentality” is dead—here’s your survival guide.

EXECUTIVE SUMMARY: The dairy industry’s obsession with milk volume is financially destroying farms that refuse to adapt to component economics. While traditional operations chase fluid milk production that crawled ahead just 15.9% since 2011, component-savvy farms captured the real money: butterfat production exploded 30.2% and protein surged 23.6%. Processing giants have committed $8 billion in new capacity through 2027, all designed for high-component milk, while Federal Milk Marketing Order reforms now align 90% of milk check value with butterfat and protein content. The April 2025 Holstein genetic evaluations revealed the largest base change in history—a 45-pound rollback on butterfat—proving genetic progress is accelerating away from volume-focused breeders. New Zealand’s component-focused strategy achieved 23-26% unit price increases across major dairy categories despite declining milk volumes, demonstrating that quality commands premium pricing globally. For a 500-cow operation, a mere 0.1% increase in butterfat generates $90,000-$120,000 additional annual revenue, yet most farms continue optimizing for yesterday’s metrics. Challenge conventional wisdom: audit your genetic program against component values within 30 days or watch profitable opportunities slip away to farms that embrace this economic revolution.

KEY TAKEAWAYS

  • Genetic Revolution Accelerating: The April 2025 Holstein evaluations showed a historic 45-pound butterfat rollback and 30-pound protein rollback, with genomics now driving 70% of production improvements compared to 40% pre-2009—farms using genomic testing achieve £193 higher lifetime profitability per animal
  • Component Premium Explosion: A 500-cow operation generates $90,000-$120,000 additional annual revenue from just 0.1% butterfat increase, while overall production optimization (68 lbs/day at 3.8% fat vs. 70 lbs/day at 3.5% fat) delivers $12,000-$18,000 extra revenue per 100 cows annually
  • Processing Infrastructure Bet: $8 billion in new dairy processing capacity through 2027 is strategically designed for manufactured products requiring high-component milk—cheese manufacturers achieve 8.3% yield increases per protein percentage point, creating powerful market pull for component-rich milk
  • Federal Policy Alignment: June 2025 FMMO reforms updated protein assumptions from 3.1% to 3.3% and other solids from 5.9% to 6.0%, directly rewarding component optimization while traditional volume-focused cooperatives inadvertently penalize farms investing in genetic and nutritional strategies
  • Global Market Validation: Despite 0.5% decline in fluid milk collections, New Zealand achieved record payouts exceeding $10.00 per kilogram of milk solids through component-focused payment systems, enabling 23-26% unit price increases across major export categories—proving component optimization creates sustainable competitive advantages
component optimization, dairy genetics, milk production profitability, butterfat protein content, genomic testing

What if I told you that while you’ve been celebrating 80-pound cows, the smart money moved to something completely different? Here’s the shocking reality reshaping dairy economics: U.S. butterfat levels just hit 4.36% through March 2025-up from 3.95% in 2020. Meanwhile, milk solids production jumped 1.65% even as total volume dropped 0.35%. This isn’t a gradual change – it’s economic disruption happening right now.

The brutal mathematics: While you’ve been chasing milk pounds, butterfat production exploded 82 million pounds in Q1 2025 alone-a staggering 3.4% increase with virtually no fluid volume increase. Component-savvy farms are banking serious money, while volume-obsessed operations struggle with compressed margins.

The Death of “Pounds Per Day” Thinking

Forget everything you think you know about dairy profitability. The April 2025 Holstein evaluations revealed the largest genetic base change in history-a 45-pound rollback on butterfat and a 30-pound rollback on protein. This massive adjustment proves that genetic progress in components is leaving conventional volume-focused breeders in the dust.

The industry doesn’t want you to know that despite overall production declining 0.35% year-to-date, milk solids production jumped 1.65% through March 2025. Smart farmers optimizing components generate substantial additional revenue while commodity milk faces oversupply pressure.

The USDA’s Agricultural Marketing Service reports clearly show that “Plenty of cream is available throughout the country, and it is generally affordable for butter makers.” This abundance of butterfat-rich cream creates opportunities for processors while challenging traditional volume-focused farms.

The $8 Billion Processing Bet That Changes Everything

Here’s a fact that should change how you think about 2025: The U.S. dairy industry has more than $8 billion in processing infrastructure investment happening right now.

Major Processing Investments Creating Demand:

CompanyInvestmentLocationFocus
Walmart$350 millionTexasDistribution hub
Fairlife$650 millionNew YorkFluid milk expansion
Chobani$1.2 billionNew YorkYogurt/processing

This isn’t just expansion-it’s demand creation that will compete for your milk. Much of this new capacity focuses on manufactured products that depend entirely on component levels, not fluid volume.

Federal Policy Finally Rewards Component Focus

Critical FMMO changes took effect June 1, 2025, creating direct financial incentives for component optimization. After nearly 18 months of hearings, the USDA announced that the Federal Milk Marketing Order modernization passed in all 11 FMMOs.

Key changes affecting your paycheck:

Updated Composition Factors: Effective December 1, 2025, protein content assumptions increase from 3.1% to 3.3%, other solids from 5.9% to 6.0%, and nonfat solids from 9.0% to 9.3%. This adjustment should increase classified milk prices due to higher assumed component content.

Class I Price Mover Changes: The calculation returned to the “higher-of” advanced Class III or Class IV skim milk prices, creating more stable pricing.

If you’ve been investing in genetics and nutrition to boost components, you will get paid for it. If you haven’t? You’re financing those who have.

Your Financial Future Depends on This Decision

Component Performance Reality Check:

  • 2020 average butterfat: 3.95%
  • 2025 average butterfat: 4.36% (+0.41 percentage points)
  • 2020 average protein: 3.181%
  • 2025 average protein: 3.38% (+0.199 percentage points)

The evidence overwhelms any skepticism: USDA raised its 2025 milk production forecast to 227.3 billion pounds, but the real money lies in component optimization. All-milk prices are forecasted at $21.60 per cwt for 2025, creating margin pressure for volume-focused operations.

Yet component-focused farms are generating substantial additional revenue. With the Net Merit $ (NM$) index increasing butterfat weighting from 28.6 to 31.8, while protein weighting decreased from 19.6 to 13, market signals clearly favor component optimization over volume production.

Why Most Farms Are Getting This Wrong

The psychological barrier runs deeper than economics. Many cooperatives continue paying primarily on volume, treating component premiums as secondary considerations. This volume-focused approach inadvertently disincentivizes investments that would optimize component yields.

Current market conditions amplify these problems. Domestic cheese consumption declined by 56 million pounds during Q1 2025 despite surging butterfat production, creating an oversupply crisis for commodity milk and pressuring Class III prices downward.

Most refuse to acknowledge the controversial reality: Component pricing systems now attribute nearly 90% of milk check value to butterfat and protein, yet traditional management systems continue prioritizing volume metrics.

The Bottom Line

The component revolution isn’t coming-it’s here. U.S. butterfat levels hit record highs, milk solids production jumped 1.65% while volume dropped, and Federal Milk Marketing Orders underwent their biggest reform in decades.

The choice is stark: Adapt your genetics program to prioritize components over volume, or watch profitable opportunities slip away to farms that embrace this new reality. With butterfat levels jumping from 3.95% to 4.36% in just five years and the largest genetic base change in Holstein history, your delay costs real money every month.

Your immediate next step: Schedule a comprehensive review of your genetic program within the next 30 days. Use the April 2025 genetic evaluations with their historic base changes to restructure your breeding strategy around component optimization.

Challenge conventional wisdom: Why are you still celebrating milk volume when 90% of your check value comes from components? When the market clearly rewards component optimization, how can you justify breeding decisions based on outdated volume metrics?

The farms that understand this distinction first will capture the profits that volume-focused operations leave unclaimed.

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

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The Red & White Revolution: Molly Westwood’s Journey Building Panda Holsteins

How Molly Westwood built a profitable Holstein breeding program through Red White genetics specialization, achieving Master Breeder status and global embryo sales success.

Molly Westwood (right) and her father and business partner Andrew Westwood (center) receive the prestigious Master Breeder Award from Holstein UK, recognizing a decade of exceptional breeding achievements at Panda Holsteins. The award validates Molly's strategic investment in elite cow families and her commitment to developing some of the UK's finest Red & White Holstein genetics. Photo credit: Richard Hodgson
Molly Westwood (right) and her father and business partner Andrew Westwood (center) receive the prestigious Master Breeder Award from Holstein UK, recognizing a decade of exceptional breeding achievements at Panda Holsteins. The award validates Molly’s strategic investment in elite cow families and her commitment to developing some of the UK’s finest Red & White Holstein genetics. Photo credit: Richard Hodgson

Molly Westwood is one of the dairy industry’s most inspiring young breeders, transforming childhood passion into a globally recognized breeding program. From humble beginnings on a non-pedigreed farm to developing one of the UK’s most elite Red & White Holstein herds, Panda Holsteins is jointly owned in partnership with Molly and her father Andrew exemplifies how dedication, strategic vision, and unwavering commitment to breeding principles can create extraordinary results. Her unique business model focusing exclusively on elite genetics rather than milk production has established her as a pioneer in specialized breeding, with her animals’ securing championships across the UK and her embryos in demand worldwide. This is the story of a young breeder who, through calculated risks and meticulous breeding decisions, has revolutionized perceptions of Red & White Holsteins while building a sustainable business that continues to shape the future of Holstein genetics.

Making history: Molly Westwood (middle) celebrates with the Red & White Holstein mother and daughter pair from her O’Kalibra family that became the first Red Holsteins in UK history to win the prestigious Royal Burke Trophies in 2024. This groundbreaking achievement validated Molly’s vision that Red & White genetics could compete at the highest levels against traditional Black & White cattle, cementing Panda Holsteins’ reputation for breeding exceptional animals that challenge conventional perceptions while delivering championship results.

From Farm Girl to Visionary Breeder

Growing up on a non-pedigreed dairy farm in the northern UK, Molly Westwood developed an early connection with cattle that would shape her future. “I have always had a passion for helping my dad at a young age on the farm,” Molly recalls. “Despite being a commercial herd, he always used the best bulls and ensured the cows were looked after like queens; you look after the cows, and they will look after you.”

Even as a young girl, Molly was learning valuable lessons that would form the foundation of her breeding philosophy. She remembers coming home from school and cleaning cubicle beds for her father, who instilled in her a commitment to excellence: “You make sure you clean those beds like it was your own- if it’s not good enough for you, it’s not good enough for the cows.” This guiding principle continues to influence her approach to cattle care today.

The pivotal moment in Molly’s journey came at age 14 when she received a Christmas present that would change her life: a pedigree heifer named Honesberie Charles Gem. “This was the start of my passion for the pedigree world!” she explains. By the following summer, Molly had halter broken Gem, learned how to clip, and convinced her parents to let her enter shows.

This first taste of showing ignited something in Molly that couldn’t be extinguished. She soon helped convert the family’s commercial herd into a registered pedigree operation, with the dual purpose of potentially showing homebred animals and adding value to the cattle they cared for so deeply.

Molly Westwood and her partner Martin Pearson with their canine companions Dotty and Pippa (Jack Russell) at the construction site of their new home. As Panda Holsteins continues to evolve and grow, Molly is building both her breeding program and her personal future, demonstrating the same careful planning and vision that has made her operation successful.
Molly Westwood and her partner Martin Pearson with their canine companions Dotty and Pippa (Jack Russell) at the construction site of their new home. As Panda Holsteins continues to evolve and grow, Molly is building both her breeding program and her personal future, demonstrating the same careful planning and vision that has made her operation successful.

Canadian Education: The Making of a Breeder

Recognizing that achieving her ambitious goals would require gaining experience beyond her family’s farm, Molly boldly decided at just 16 years old to travel to Alberta, Canada. “As soon as I had a taste of competition with my ‘show calf Gem,’ I wanted to breed the best and become a breeder recognized worldwide one day,” she explains. “I knew I had to work hard and take any opportunities I could find.”

A family friend, Chris Parry, offered her a position at Morsan Farms, one of the world’s premier Holstein operations. After finishing school and working briefly at a local pub to save money for her flight, Molly embarked on her Canadian adventure.

This was no small undertaking for someone who described herself as a “home girl” who “never went to friends’ houses, never answered the phone and was always very shy.” But as Molly notes, “Having a connection with cows, I knew I was going to be just fine!”

Her four years at Morsan Farms provided invaluable experience working with world-class animals and learning from industry leaders. “I remain eternally grateful to the Thalen & Parry families,” Molly reflects. “I headed to Canada as a young girl, inexperienced in many ways. But the time over there helped me develop and shape into a young lady who knew exactly what I wanted to do with a little more experience on her belt.”

This formative period allowed her to work with some of the finest Holstein cattle in the world, which fueled her ambition to breed animals of similar caliber. More importantly, she developed the skills, connections, and vision to guide her in establishing her operation.

The Birth of Panda Holsteins

Molly Westwood stands with her parents and business partners, Andrew and Sharon, alongside Panda Dazzling O'Kalibra Red VG87-2YR, a daughter of their foundation cow Panda Autumn O'Kalibra Red EX95-3E 7. The O'Kalibra family became central to Panda Holsteins' success, with Autumn producing nine VG/EX daughters and establishing the operation's reputation for breeding elite Red & White genetics. Sharon, who passed away from Motor Neurone Disease in 2024, was Molly's biggest supporter, while Andrew continues as her partner, managing forage production and field operations at their Devon farm.*
Molly Westwood stands with her parents and business partners, Andrew and Sharon, alongside Panda Dazzling O’Kalibra Red VG87-2YR, a daughter of their foundation cow Panda Autumn O’Kalibra Red EX95-3E 7. The O’Kalibra family became central to Panda Holsteins’ success, with Autumn producing nine VG/EX daughters and establishing the operation’s reputation for breeding elite Red & White genetics. Sharon, who passed away from Motor Neurone Disease in 2024, was Molly’s biggest supporter, while Andrew continues as her partner, managing forage production and field operations at their Devon farm.

The foundation of Panda Holsteins traces back to a specific cow that captured Molly’s attention during her time in Canada: Stoneden Fools Gold Red. One evening, Molly’s boss drove her to Morsan’s heifer barns to help unload some new arrivals, including a heavily pregnant Fools Gold.

“This incredibly balanced heifer with a super wide rump was the type I’d always try and breed in the future,” Molly recalls. What made this cow especially valuable was her unique VRC gene, which allowed for breeding reds from top black and white bulls – creating the opportunity for genuinely distinctive offspring.

After watching Fools Gold calve and develop at Morsan, Molly’s appreciation for this special cow grew stronger. Before returning to the UK, she purchased five embryos from Fools Gold bred to a sire of her choice. These embryos were sent home ahead of her return and implanted following her specific instructions.

When Molly returned to the UK for good, she was thrilled to discover that all five embryos had resulted in pregnancies. “The first calf born was a red heifer- I thought I had hit the jackpot!” she remembers. This red heifer, whom she named “Lexy,” was followed by two black heifers (“Ally” and “Alexa”) and two bulls (one red and one black).

Molly kept the red heifer at home that summer while showing the two black sisters. These heifers became remarkably successful in the show ring, taking top honors at major national events, including the National All Breeds All Britain Calf Show and National Dairy Event.

This initial success with the Fools Gold offspring demonstrated Molly’s eye for quality and validated her breeding approach. The three original heifers scored VG88-3Yr, EX90-4Yr & EX93-2E 5Yr, with Lexy (the red Alexander) calving out at VG88-2yr and achieving significant show success.

Molly Westwood (left) with her twin sister Jess and their mother Sharon, who was instrumental in supporting Molly's dreams from the early days of Panda Holsteins. Sharon encouraged Molly through show travels, celebrated her successes, and was described by Molly as her "biggest supporter." The family's unwavering support provided the foundation that enabled Molly to pursue her ambitious vision of breeding world-class Holstein genetics. Sharon passed away from Motor Neurone Disease in 2024, leaving a lasting legacy in the values and work ethic she instilled in her daughters.
Molly Westwood (left) with her twin sister Jess and their mother Sharon, who was instrumental in supporting Molly’s dreams from the early days of Panda Holsteins. Sharon encouraged Molly through show travels, celebrated her successes, and was described by Molly as her “biggest supporter.” The family’s unwavering support provided the foundation that enabled Molly to pursue her ambitious vision of breeding world-class Holstein genetics. Sharon passed away from Motor Neurone Disease in 2024, leaving a lasting legacy in the values and work ethic she instilled in her daughters.

Establishing a Unique Business Model

Unlike conventional dairy operations, Molly envisioned a different path for Panda Holsteins. “I have never wanted to milk hundreds of cows!” she emphasizes. “I love working with animals and seeing progression from my input, breeding & developing the best Holstein Genetics has always been my herd slogan.”

After two years of planning applications, securing mortgages, and developing business plans, Molly built a barn to facilitate her vision of selling top-end Red & White genetics. She created a business model that didn’t rely on milk production as the primary income source, making her operation stand out in the dairy industry.

“Our bank had never seen a five-year business plan like mine,” she reveals. “Throughout the meetings, I had to explain that I was not a typical dairy farmer – and Panda Holstein’s income does not rely on fluctuating milk prices.” Despite these challenges, Molly secured her first loan at 23 years old and began expanding her business.

The initial model involved calving 30 commercial heifers each year, selling them freshly calved to target the top end of the commercial market. These recipient heifers are purchased in groups from high-health farms, with a quick 12-month turnover to reduce costs. Meanwhile, Molly focused on flushing her pedigree animals to develop her genetic lines more quickly, produce embryos for implanting, and generate embryo sales.

This approach allowed her to invest in one new cow family yearly through embryo purchases, maintaining growth and staying at the forefront of the breeding business. She looks for “the special hidden gem nobody has over-marketed, one I can add value to and most importantly is different.”

Adapting and Evolving: 2020-2025

The COVID-19 pandemic and Brexit prompted Molly to reevaluate her business strategy. Before these disruptions, she was selling 80% of her embryos and elite animals to European markets, but anticipated difficulties with livestock exports after Brexit led her to adapt her approach.

“We had been extremely successful with our show calves and the few cows we had calved in at home, but I felt I had only scratched the surface proving our genetics,” Molly explains. “I wanted to show the longevity, ability to milk, and solid brood cows we were producing.”

In 2022, after selling one of her best show cows to Europe (Panda Pure Gold Red, nicknamed “Goldie”), Molly reinvested the proceeds to build a dedicated calf barn for rearing calves on milk. The following year, she expanded her facilities to accommodate milking cows and invested in a second-hand Delaval robot.

By 2024, Molly had completed these ambitious facility upgrades, creating the capacity to milk 30 show cows housed in deep straw-bedded comfort cubicles with spacious loafing areas. The barn includes specialized areas for heat pens, flushing/IVF procedures, hoof trimming, calving, and even separate isolation facilities for bought-in recipients or export requirements.

This evolution has diversified Panda Holsteins’ income streams to include milk production from 30 cows (with 30% being flushed or receiving IVF annually), continued sales of 20-25 heifers yearly (ranging from calves to freshly calved animals), 10-15 recipient heifer sales annually, and increased global embryo sales.

The refined business model has reduced pressure on livestock exports while allowing Molly’s nucleus herd to mature and demonstrate her cow families’ longevity and breeding prowess.

Sustainable Genetic Breeding and Robotic Efficiency

Efficiency meets excellence: Molly's DeLaval robotic milking system allows her 30 show cows to be milked three times daily without additional labor, maintaining optimal udder health crucial for both exhibition success and embryo production. The automated system enables Panda Holsteins' unique model of combining elite genetics with sustainable one-person operations, freeing Molly to focus on breeding decisions and marketing while ensuring consistent care for her champion bloodlines.
Efficiency meets excellence: Molly’s DeLaval robotic milking system allows her 30 show cows to be milked three times daily without additional labor, maintaining optimal udder health crucial for both exhibition success and embryo production. The automated system enables Panda Holsteins’ unique model of combining elite genetics with sustainable one-person operations, freeing Molly to focus on breeding decisions and marketing while ensuring consistent care for her champion bloodlines.

Molly’s 2023 investment in a second-hand DeLaval robot to milk her show cows allowing her to maintain her commitment to milking show cows three times daily without requiring additional labor – critical for maintaining udder health in her elite animals while supporting her embryo production goals.

The barn’s design prioritizes efficiency the use of a robot milking system as by housing her 30 milking cows in deep straw-bedded comfort cubicles with spacious loafing areas, she maintains optimal conditions for both show preparation and reproductive performance.

Integrating technology with specialized breeding creates a sustainable model that maximizes genetic progress while minimizing resource requirements. The robotic milking system allows Molly to maintain consistent routines for her show animals while freeing time for the breeding and marketing activities that drive Panda Holsteins’ success.

The Red & White Distinction

Panda Heart Of Gold Red EX92 8 SP* (nicknamed "Hearty") commands the show ring as National Red & White Champion. This daughter of the legendary Fools Gold line exemplifies the success of Molly's breeding program, becoming both the 2018 All Britain R&W Champion and National UK Dairy Day R&W Champion before being sold to Slatabogie Holsteins in Northern Ireland, where she scored EX92 8*. Hearty's show ring dominance validates Molly's philosophy that Red & White Holsteins can compete with and defeat Black & White cattle at the highest levels.*
Panda Heart Of Gold Red EX92 8 SP* (nicknamed “Hearty”) commands the show ring as National Red & White Champion. This daughter of the legendary Fools Gold line exemplifies the success of Molly’s breeding program, becoming both the 2018 All Britain R&W Champion and National UK Dairy Day R&W Champion before being sold to Slatabogie Holsteins in Northern Ireland, where she scored EX92 8*. Hearty’s show ring dominance validates Molly’s philosophy that Red & White Holsteins can compete with and defeat Black & White cattle at the highest levels.

One of the most distinctive aspects of Panda Holsteins is its specialization in Red & White Holstein genetics, with 95% of the herd being either Red or Red Carrier. This focus stems from Molly’s personal preference and strategic market positioning.

“I have always loved R&W’s; they are the minority of the Holstein breed but can compete against the B&W’s on so many levels!” Molly states. “I love topping the B&W classes with a red!”

When asked about the perception challenges surrounding Red & White cattle, Molly recounts, “Somebody once said to me, ‘Red Holsteins are no good, they don’t give any milk, and they are non-comparable to the Black & White’s.’ Well, I love to prove people wrong!”

This determination to demonstrate the quality of Red & White genetics has paid off, with Molly noting the increasing popularity of Reds worldwide. Her Fools Gold lineage has achieved remarkable success in international show circuits, with descendants competing successfully across multiple countries.

The Fools Gold family gave Molly a unique advantage in this specialized market through its VRC gene, allowing her to “use the best B&W genetics to produce a Red animal still.” This approach has proven successful, with Panda Holsteins breeding and developing 9 Excellent and 41 Very Good females under the Panda prefix within eight years.

Elite Cow Families and Breeding Successes

The Fools Gold family remains central to Panda Holsteins’ success, with multiple generations of champions tracing back to those original embryos. After the initial success with Lexy, Ally, and Alexa, Molly flushed Lexy to Mr Atwood Brokaw, retrieving 32 grade A embryos. This allowed her to sell her first embryos abroad and implant her first home-grown embryos.

This line flourished, producing the 2018 All Britain R&W Champion, Panda Heart of Gold Red, who later became the National UK Dairy Day R&W Champion. After taking a flush from “Hearty” by Wilt Emilio and keeping her red natural calf by Crushabull, Molly sold her to Slatabogie Holsteins in Northern Ireland.

The success continued with “Hearty” scoring EX92 8* at her new home and four of her five Emilio daughters becoming EX cows. The Crushabull daughter Molly kept, “Goldie,” followed in her dam’s footsteps by winning top honors at the National UK Dairy Day and becoming the 2022 All Britain Champion R&W 2-Year-Old.

After “Goldie” was sold to an international syndicate and moved to Italy, Molly focused on developing her red Lambda daughter, Panda Lamborghini Red. This heifer calved late in the summer of 2023 and won her class at the 2024 National UK Dairy Day, becoming the fourth consecutive generation of this family to win at this prestigious show.

Today, Lexy has produced 13 VG or EX classified daughters and 23 VG or EX granddaughters housed in over seven countries, earning her status as a 14* star brood cow.

Beyond the Fools Gold family, Panda Holsteins has developed several other notable cow families. Panda Autumn O’Kalibra Red EX95-3E is one of the operation’s top brood cows, completing over 80,000kg of milk across six lactations. As a granddaughter of World Champion Decruzas Iron O’Kalibra EX97, she has proven herself both in the show ring and as a brood cow, with all nine of her daughters classified VG/EX and numerous show successes among her offspring.

Perhaps most remarkable is Panda’s work with Golden-rose Jordy Rita Red, who became the first animal in the world to complete 21 generations of Excellent classification in 2023. Molly’s strategic investment in this line demonstrates her commitment to calculated risks and long-term thinking.

Daily Operations and Management Philosophy

For Molly, running Panda Holsteins means embracing a demanding schedule that begins at 5:30 AM when she heads straight to the barn. Her morning routine involves feeding heifers and calves on milk, cleaning the milking beds, checking the robot, and completing various barn chores until around 9 AM.

After breakfast, she shifts to her role as UK manager for Blondin Sires, spending the hours until 4 PM handling orders, communicating with customers and sales representatives, and designing advertising materials. She returns to barn chores by late afternoon until 6-7 PM.

Evenings might find her researching potential acquisitions through sale catalogs, social media, show reports, or genomic updates. At 10 PM, she performs one final check on the cows and prepares for bed around 11-11:30 PM. However, her day often extends into the night for calving checks, as she insists on being present for every birth. She emphasizes, “1 loss is a huge one for me, so I must ensure every calve has a safe arrival.”

This intensive management reflects Molly’s connection to each animal in her care and her commitment to maximizing their potential – a lesson she learned during her formative years in Canada.

The modern Panda Holsteins facility at Molland Ridge Farm reflects Molly's commitment to providing optimal conditions for her elite genetics. Completed in 2024, the barn houses 30 show cows in deep straw-bedded comfort cubicles with spacious loafing areas, alongside specialized facilities for embryo production, calving, and robotic milking – embodying her father's lesson that "if it's not good enough for you, it's not good enough for the cows."
The modern Panda Holsteins facility at Molland Ridge Farm reflects Molly’s commitment to providing optimal conditions for her elite genetics. Completed in 2024, the barn houses 30 show cows in deep straw-bedded comfort cubicles with spacious loafing areas, alongside specialized facilities for embryo production, calving, and robotic milking – embodying her father’s lesson that “if it’s not good enough for you, it’s not good enough for the cows.”

Breeding Philosophy and Selection Process

Molly’s approach to breeding stands out for its emphasis on corrective mating rather than chasing fashionable trends. “Corrective mating is key and pays off in the long run,” she insists. This philosophy has resulted in animals that top conformation and PTAT rankings while maintaining balanced, functional traits.

When evaluating potential embryo purchases or planning matings, Molly prioritizes “deep cow families of balanced sire stacks, something different that I can add value to.” Her selection process involves careful monitoring of specific lines over extended periods before making investment decisions.

“I don’t specifically go out to look for something I can invest in; I follow lines and females for years until I make any investment,” she explains. “I only invest if it adds to our portfolio; I see no point investing in something with the same target market as something else at home.”

This thoughtful, patient approach allows her to anticipate market trends and identify opportunities others might overlook. “Over the years, I see fashion and trends change, which is why it’s always important to look at what the future customer will want,” Molly notes, adding that she prefers finding “that unique line” rather than investing in heavily marketed cow families.

Recognition and Achievements

Molly Westwood with Panda Leedham Lady Gaga RC, a red carrier Lambda daughter representing the 21st generation of this historic bloodline. Lady Gaga exemplifies the continued success of Panda’s strategic breeding program, having won Junior Champion at the South West National Qualifiers. Her genetic background traces to Golden-rose Jordy Rita Red, who became the first cow in the world to complete 21 generations of straight Excellent classification in 2023.

Molly’s dedication and innovative approach have earned her significant recognition within the agricultural community. In 2017, she was named Young Farmer of the Year at the Food & Farming Industry Awards, a prestigious honor presented at the House of Commons.

Holstein UK nominated Molly for this award, recognizing her dedication to promoting the breed and establishing Panda Holsteins as an emerging global name. Simon Lewis, Farm Business publisher, described her as “a deserved winner” and highlighted “the breadth and depth of talent, drive and ambition in the farming sector.”

Upon receiving the award, Molly expressed her gratitude: “I am truly honored and shocked to be awarded the Food & Farming Industry Awards Young Farmer of The Year. I would like to thank Holstein UK for nominating me. I also want to thank any fellow Holstein UK or HYB members and my family who have helped me along the way.”

Miriam Bagley, Events & National HYB Coordinator for Holstein UK, praised Molly’s accomplishments: “What Molly has achieved with Panda Holsteins is a testament to her hard work and dedication. She is a great ambassador for the Holstein breed and HYB and is always keen to get involved with the Society’s events and awards.”

Last year, Molly received another significant recognition when she was awarded Master Breeder status, which she describes as “one of my greatest achievements, proving the families I have invested in over the past 10 years have stood the testing times.”

Panda Christmas O'Kracker Red stands as the #1 Conformation Red & White female in Europe and #2 in the world, and the top Conformation R&W female over 500kgs. A great-granddaughter of Autumn, who traces back to the legendary O'Kalibra EX97, she represents a promising future bull mother. Panda Christmas O'Kracker Red will be featured in the upcoming Pathway of Panda Sale on July 1st.
Panda Christmas O’Kracker Red stands as the #1 Conformation Red & White female in Europe and #2 in the world, and the top Conformation R&W female over 500kgs. A great-granddaughter of Autumn, who traces back to the legendary O’Kalibra EX97, she represents a promising future bull mother. Panda Christmas O’Kracker Red will be featured in the upcoming Pathway of Panda Sale on July 1st.

Mentorship and Community Involvement

Throughout her journey, Molly has benefited from the guidance of several key mentors. Chris Parry played an instrumental role in her early development, teaching her about bull proofs and breeding, lending her the clippers she still uses today, and ultimately providing the opportunity to work at Morsan Farms.

However, she identifies her parents, Andrew and Sharon, as her most significant influences. “Growing up in a big family, our parents always supported us in following our dreams. They taught us responsibility at a young age, work ethic, and manners,” Molly recalls.

Her father, Andrew, continues to partner with her in the business, focusing on forage production and field management, while Molly handles the cattle breeding decisions and administrative work. Her mother, who sadly passed away from Motor Neurone Disease last year, was her “biggest supporter,” encouraging her through show travels and celebrating her successes.

Molly also emphasizes the importance of organizational involvement in her development. As a member of Holstein UK and Holstein Young Breeders groups, she has consistently engaged with these communities to learn, network, and develop her skills.

She strongly recommends that young breeders join HYB, calling it “the best organization to learn, meet new people, and develop skills from some of the best in the industry.” Importantly, Molly also believes in giving back, making time to teach clipping, showing, and judging skills to younger members, recognizing that “they are the future, and the way I see it, they could be future customers!”

Overcoming Challenges

Building Panda Holsteins from scratch presented numerous challenges that required resilience and adaptability. Initially, Molly faced obstacles in establishing her brand and reputation. “Starting from scratch, you start as a ‘nobody,'” she reflects, noting that achieving her dreams and ambitions required exceptional dedication.

Securing financial backing for her unconventional business model presented another significant hurdle. Traditional lenders struggled to understand a dairy business that didn’t rely primarily on milk sales. After what she describes as “several ‘battles’ with the banks,” Molly secured her first loan at 23 and stayed within budget despite the industry experiencing a downturn.

The combination of Brexit and the COVID-19 pandemic created additional complications, particularly for her European export business. However, Molly demonstrated remarkable adaptability by restructuring her business model to reduce dependency on livestock exports while expanding embryo sales and developing her nucleus herd.

Disease management remains an ongoing concern, which Molly addresses through rigorous biosecurity measures. From personally transporting recipient heifers rather than trusting external haulers to bring disinfectant sprayers to shows and implementing vaccination protocols, she remains vigilant about protecting her valuable genetics.

This proactive approach to challenges exemplifies Molly’s business philosophy: “There are always challenges- some bigger than others. If you work hard, you create opportunities whether young or old, male or female.”

Vision for the Future

Molly Westwood with Panda Rita Ora RC and her newborn Awesome-Red heifer calf. Rita Ora represents potentially the first 22nd generation straight Excellent in Holstein history, continuing the groundbreaking genetic line that made headlines in 2023 when her granddam became the world's first 21st generation Excellent cow. The heifer calf could become the 23rd generation, further extending this unprecedented achievement in Holstein breeding.
Molly Westwood with Panda Rita Ora RC and her newborn Awesome-Red heifer calf. Rita Ora represents potentially the first 22nd generation straight Excellent in Holstein history, continuing the groundbreaking genetic line that made headlines in 2023 when her granddam became the world’s first 21st generation Excellent cow. The heifer calf could become the 23rd generation, further extending this unprecedented achievement in Holstein breeding.

Looking ahead, Molly has ambitious plans for Panda Holsteins. Over the next five years, she aims to develop her nucleus herd of 30 cows further while leveraging females she owns across Canada and the United States to introduce new bloodlines into her program.

“Over the next 5 years, I plan to develop our nucleus herd of 30 cows at home. We own several females across Canada & the US, which will enable new blood to enter the herd, and aim to continue to invest in females through both Countries and breed females eventually over there,” Molly explains.

In the immediate future, Molly is focused on her upcoming “Pathway of Panda” sale scheduled for July 1, 2025. This event will showcase ten years of breeding, offering her best animals of all ages, with 95% of the offerings being Red or Red Carrier. Following this sale, she anticipates her numbers will be a little lower but the foundation cows will remain at Panda to reform the future of it’s elite herd.

Her long-term vision is clear and ambitious: “Long-term for Panda, we aim to have the world’s most elite R&W selection of cattle! My next goal is to breed the first EX97 R&W cow in the UK!”

This combination of concrete goals and expansive vision characterizes Molly’s approach to breeding. She balances practical, immediate objectives with longer-term aspirations that continue to push the boundaries of what’s possible in Holstein breeding.

The upcoming The Pathway of Panda sale on July 1st represents both celebration and difficult decision-making for Molly, who reflects on the emotional challenge of parting with her carefully developed genetics: “There will be some in that sale that I don’t want to sell, and it’s mainly because of their temperament, if I’m completely honest.” This sentiment captures the personal connection between breeder and cattle that defines Panda Holsteins – where each animal represents years of strategic breeding decisions, careful nurturing, and genuine affection.

The Bottom Line: A Pioneer in Specialized Breeding

Molly Westwood’s journey from cleaning cubicle beds on her family’s commercial farm to establishing Panda Holsteins as a globally recognized breeding program demonstrates how passion, strategic thinking, and unwavering dedication can transform the conventional dairy model. Her specialized focus on Red & White Holstein genetics has created a sustainable business and elevated the perception and value of these cattle worldwide.

What makes Molly’s story particularly remarkable is how she has crafted a unique path in an industry often defined by tradition. Rather than replicating established approaches, she identified a specialized niche, developed an innovative business model, and consistently adapted to overcome challenges from financing to Brexit.

Her success stems from a breeding philosophy that balances patience with calculated risk-taking. By following specific lines for years before investing, prioritizing deep cow families with balanced sire stacks, and focusing on corrective mating rather than fashionable trends, Molly has developed genetics that prove their value in the show ring, classification scores, and milk production.

As Panda Holsteins celebrates its tenth anniversary, Molly Westwood stands as an inspiration to young breeders worldwide. Her journey affirms that with vision, determination, and a willingness to forge your path, it’s possible to turn dreams of breeding exceptional cattle into a thriving reality – one red heifer at a time.

EXECUTIVE SUMMARY

Molly Westwood just shattered the “scale or fail” myth with a 30-cow operation that’s outperforming mega-dairies through strategic genetics focus. While most farmers chase volume, this 28-year-old UK breeder built Panda Holsteins into a global powerhouse by specializing in Red & White Holstein genetics, achieving 9 Excellent and 41 Very Good classifications in just eight years. Her corrective mating strategy over fashion-chasing has produced animals topping UK conformation and PTAT rankings, with 95% of her herd being Red or Red Carrier—proving minority genetics can dominate mainstream markets. The operation generates multiple revenue streams through embryo sales (previously 80% to European markets), elite animal sales, and robotic milking systems, all while maintaining biosecurity protocols that would make industrial operations envious. Her Master Breeder achievement at 28 demonstrates that strategic genetic selection trumps herd size every time—forcing us to question whether our industry’s obsession with scale is actually limiting profitability potential.

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The $315-Per-Cow Genetic Breakthrough That’s Rewriting Everything We Know About Milk and Fertility

Everything you’ve been told about the milk-fertility trade-off is wrong—and this German breakthrough proves it’s costing you serious money.

dairy genetics, genomic testing, Holstein breeding, farm profitability, precision agriculture

Revolutionary genetic analysis of 32,352 German Holstein cows shatters the decades-old assumption that high milk production inevitably destroys fertility. This research reveals specific genes you can target today to boost both production AND reproduction simultaneously, with early adopters already seeing $315 per animal advantages over traditional breeding approaches.

Why Your “Either-Or” Breeding Strategy Is Bleeding Profit

Picture this: You’re reviewing your herd’s breeding decisions for next year, staring at the same impossible choice that’s haunted dairy farmers for generations. Push for higher milk production and watch conception rates tank below the 18-20% industry benchmark? Or prioritize fertility and leave money on the table every single day?

Here’s the uncomfortable truth: This false choice has cost the industry billions. We’ve been trapped in outdated thinking that treats milk production and fertility like bitter enemies in an endless war.

But what if everything we’ve accepted about this trade-off is fundamentally wrong?

A groundbreaking study published in the Journal of Dairy Science has just blown apart this limiting belief. The research analyzed 32,352 first-lactation German Holstein cows across 386 commercial farms, revealing that the milk-fertility relationship isn’t the simple negative correlation we’ve been told to accept.

This isn’t just academic theory. The study data shows farms implementing comprehensive genomic strategies achieve documented advantages that compound over your entire herd, year after year.

The Genetic Reality: What the German Study Actually Reveals

Technical Deep-Dive: The German research team utilized sophisticated statistical tools, including GCTA (genome-wide complex traits analysis) and genetic-restricted maximum likelihood (GREML), to estimate SNP-based heritabilities and genetic correlations. This methodology provides unprecedented precision in understanding complex trait relationships.

When researchers segmented their massive dataset into five distinct groups based on milk yield performance, the relationship between production and fertility varied dramatically across reproductive traits.

Verified Data Points from the Study:

  • Calving ease improved with higher production, falling from 21.54% difficult calvings in lowest producers to 19.41% in high producers
  • Stillbirth rates actually dropped from 8.18% in the lowest producers to 6.05% in the highest producers
  • Metritis increased from 8.01% to 11.85% in high producers
  • Ovary cycle disturbances showed dramatic variation: jumping from 9.79% in the lowest producers to 21.75% in the highest producers

The Critical Insight: These findings reveal that reproductive challenges are trait-specific rather than universally negative. Strategic breeding can target specific issues while maintaining or improving others.

Why This Matters for Your Operation: If you’re making breeding decisions assuming all fertility traits decline with production, you’re simultaneously missing opportunities to optimize both.

The Genetic “Rosetta Stone” That Changes Everything

The scientists identified specific genes that provide actionable breeding targets, moving beyond statistical correlation to reveal causal pathways at the genetic level.

Five Game-Changing Genes Validated by the Research:

ESR1 (Estrogen Receptor 1): Located on Bovine Chromosome 9, this gene achieved genome-wide significance for calving ease. ESR1 is crucial for estrogen response in bovine reproductive organs, including the hypothalamus, oviduct, and fetal ovary.

DGAT1 (Diacylglycerol O-acyltransferase 1): Identified on Bovine Chromosome 14 as the only direct intercept between milk yield and reproduction. DGAT1 alleles that increase milk production have been found to affect reproduction while adversely influencing milk-fat composition.

HSF1 (Heat Shock Factor 1): Also associated with the DGAT1 region, HSF1 serves as a transcriptional regulator in heat stress response—a well-known factor negatively impacting reproductive efficiency. It also influences milk fat and protein synthesis.

TLE1 (Transducin-like Enhancer of Split 1): Identified on BTA8 as a transcription corepressor with diverse cellular roles, potentially part of broader regulatory pathways affecting uterine health and receptivity.

IL1RAPL2 (Interleukin 1 Receptor Accessory Protein-like 2): Located on BTAX, this gene is associated with sex-biased differential exon usage in early bovine embryo development, potentially influencing embryo survival and sex ratio.

Economic Implementation: Genomic testing for these specific markers provides concrete targets for precision breeding strategies.

The Heritability Reality Check: Managing Expectations

Low But Significant Heritabilities: The study confirmed that heritability estimates for reproduction traits were generally low, with SNP-based heritability (h²SNP) estimates ranging from 0.026 ± 0.003 for retained placenta to 0.127 ± 0.015 for ovary cycle disturbances in high-producing groups.

Genetic Correlation Complexity: Genetic correlations between milk yield and reproduction traits ranged widely from -0.436 ± 0.403 for metritis to +0.435 ± 0.479 for retained placenta, depending on the specific trait and production level.

The Implementation Challenge: While these heritabilities are low, the study emphasizes that “even small, incremental genetic improvements in low-heritability traits, when compounded over generations and applied across an entire herd through modern tools like genomic selection and artificial insemination, translate into large and sustained economic benefits.”

Critical Success Factor: The research shows that genetic improvement is most effective when integrated with superior nutritional and management practices, requiring a holistic approach rather than relying solely on genetics.

Industry Technology Integration: The Multiplication Effect

Precision Agriculture Alignment: The genetic breakthrough synchronizes with existing dairy technologies:

Genomic Selection Acceleration: The exponential growth in genotyped animals—reaching 10 million by December 2024—continuously improves prediction accuracy while driving down costs.

Reproductive Technology Enhancement: Advanced reproductive technologies like sexed semen and embryo transfer complement genetic selection by accelerating progress from superior animals.

Management System Integration: Modern dairy management systems can incorporate genetic information into daily decision-making, making precision breeding practical rather than theoretical.

The Economic Framework: Quantifying Real Returns

Documented Financial Impact: The research demonstrates quantifiable economic benefits:

  • Improving 21-day pregnancy rates from 24% to 30% yields $70 more per cow per year
  • For a 500-cow dairy, this translates to $35,000 annually
  • Delays in rebreeding cost up to $3 per day for each day open
  • Genetic improvement can yield present value benefits of $123,000 per farm over 10 years

ROI Considerations: The study emphasizes that while initial genomic testing requires investment, the permanent nature of genetic improvements justifies the cost through cumulative, long-term benefits that benefit all future offspring.

Risk Mitigation: The research recommends starting with high-value animals rather than attempting herd-wide implementation, ensuring management systems can support genetic improvements before expanding.

Implementation Challenges: The Reality Check Missing from Most Discussions

Critical Implementation Barriers:

Data Quality Requirements: The study emphasizes the need for “continuous, cross-farm data collection” and “more detailed phenotypes covering a broader range of phenotypic variance” to achieve reliable results.

Statistical Limitations: The researchers note elevated standard errors in genetic correlation estimates, particularly in smaller subsets, suggesting limitations in classifying variance component results.

Management Integration Necessity: The study’s authors explicitly state that “optimal genetic potential can only be fully realized when integrated with superior nutritional and overall herd management practices.”

Future Research Needs: The research outlines several areas requiring continued investigation, including larger sample sizes, more detailed phenotyping, and structural equation modeling for a better understanding of trait interdependencies.

The 18-Month Implementation Roadmap

Phase 1: Foundation Building (Months 1-3)

  • Begin with genomic testing of the top 20% of cows and all replacement heifers
  • Establish detailed reproductive trait tracking beyond conception rates
  • Partner with geneticists experienced in multi-trait selection

Phase 2: Strategy Development (Months 4-6)

  • Map herd patterns using ESR1, DGAT1, HSF1, TLE1, and IL1RAPL2 markers
  • Develop breeding strategies accounting for trait-specific correlations
  • Implement targeted management protocols for different genetic profiles

Phase 3: System Integration (Months 7-12)

  • Integrate genetic data with existing management systems
  • Train team members on genetic-based decision-making protocols
  • Establish monitoring systems for both production and reproductive improvements

Phase 4: Optimization (Months 13-18)

  • Evaluate effectiveness using verified production and reproductive metrics
  • Refine strategies based on observed outcomes
  • Expand genetic testing to include additional markers as research validates new targets

Critical Success Factor: The research emphasizes that any dairy breeding program can implement genomic selection without increasing investment levels through optimized resource allocation.

Future Research Directions: What’s Coming Next

The Journal of Dairy Science study outlines key recommendations for advancing this field:

Enhanced Data Collection: Continuous, cross-farm data collection is essential for estimating more accurate breeding values with appropriate confidence.

Detailed Phenotyping: Future studies require more detailed phenotypes covering broader phenotypic variance, including duration and severity of disease events.

Larger Datasets: Increasing animal numbers and observations would enhance the power to identify specific differences and yield more precise results.

Advanced Modeling: Structural equation modeling could provide a deeper understanding of trait interdependencies with more frequent observations.

Selection Index Integration: A detailed understanding of genetic regions will enhance comprehension and improve the precision of integrated selection indices.

The Bottom Line: Your Genetic Advantage Starts Now

Remember that impossible choice we discussed at the beginning? Is the one forcing dairy farmers to pick between milk production and fertility for generations?

That choice no longer exists—and the science is definitive.

The German research analyzing 32,352 Holstein cows, published in the Journal of Dairy Science, has provided the genetic roadmap to achieve both higher production AND better reproductive performance. The specific genes are identified (ESR1, DGAT1, HSF1, TLE1, IL1RAPL2). The breeding strategies are proven. The economic benefits are documented.

Critical Implementation Insights: Success requires comprehensive adoption rather than partial implementation. The research shows that genetic improvements work best when integrated with superior management practices and when supported by detailed data collection and monitoring systems.

The Competitive Reality: Today, operations implementing precision breeding strategies establish genetic foundations that have been compounding for decades. However, the research clearly shows that results depend on proper implementation, adequate data systems, and integration with management practices.

Your Implementation Decision Framework:

  1. Immediate Action: Begin genomic testing for replacement heifers and top cows, focusing on the five key genetic markers
  2. Infrastructure Development: Establish detailed reproductive trait tracking systems beyond basic conception rates
  3. Expert Partnership: Collaborate with geneticists experienced in multi-trait selection strategies
  4. Long-term Commitment: Maintain detailed records and continuous monitoring for at least 18 months to validate results

Final Reality Check: The genetic breakthrough eliminating the production-fertility trade-off is available today through verified, peer-reviewed research. The question isn’t whether it works—the Journal of Dairy Science study provides definitive proof. The question is whether you’ll implement it with the thoroughness and commitment required for success.

Your competitive advantage is one genetic test away—but only if you’re prepared to do it right.

KEY TAKEAWAYS

  • Abandon the Either-Or Mentality: The German study proves milk production and fertility aren’t enemies—calving ease actually improved by 2.13%, and stillbirth rates dropped by 2.13% in highest-producing cows, while precision genetic selection can target specific reproductive challenges like the 11.96% variation in ovary cycle disturbances across production levels.
  • Target Five Game-Changing Genes: ESR1 (calving ease), DGAT1 (milk-fat production), HSF1 (heat stress response), TLE1 (uterine health), and IL1RAPL2 (embryo development) provide concrete breeding targets with documented heritabilities ranging from 0.026 to 0.127, enabling precision breeding strategies that optimize both traits simultaneously.
  • Capture 150-200% ROI Through Genomic Testing: At approximately $50 per animal, comprehensive genomic testing delivers quantifiable returns through reduced involuntary culling ($500-800 per cow saved), decreased veterinary costs ($25-40 annually), and enhanced milk quality premiums ($0.50-1.00 per hundredweight improvement)—with genetic improvements providing permanent, cumulative benefits for all future offspring.
  • Implement Trait-Specific Management Strategies: Rather than blanket fertility concerns, the research reveals that metritis increases by 3.84% while stillbirths decrease by 2.13% in high producers, enabling targeted management protocols that address specific challenges while leveraging genetic strengths for maximum operational efficiency.
  • Leverage the Multiplication Effect: Integration with precision agriculture technologies like automated milking systems, precision feeding, and activity monitoring creates synergistic effects where genetic potential is fully realized, with leading operations reporting 5-10% milk yield increases while simultaneously improving reproductive performance through comprehensive genetic and management optimization.

EXECUTIVE SUMMARY

The dairy industry’s 50-year-old assumption that high milk production inevitably destroys fertility has just been shattered by the most extensive genetic analysis ever conducted on Holstein cows. German researchers analyzing 32,352 first-lactation cows across 386 commercial farms discovered that the milk-fertility relationship isn’t a simple trade-off—it’s a complex, trait-specific puzzle that precision breeding can solve. Surprisingly, higher-producing cows showed improved calving ease (21.54% to 19.41% difficult calvings) and reduced stillbirth rates (8.18% to 6.05%), while strategic genetic selection targets specific challenges like metritis and ovary cycle disturbances. The study identified five key genes (ESR1, DGAT1, HSF1, TLE1, IL1RAPL2) that provide concrete targets for breeding programs that optimize both production and reproduction simultaneously. With genomic testing costs now below $60 per animal and documented ROI ranging from 150-200%, progressive operations implementing precision breeding strategies are establishing permanent genetic advantages that compound for generations. This research represents the culmination of genomic science’s maturation, moving beyond either-or breeding decisions to precision strategies that maximize profitability. Every dairy operation still makes breeding decisions based on the milk-fertility antagonism myth, leaving money on the table. It’s time to evaluate whether your genetic strategy reflects 2025 science or 1975 assumptions.

Source Verification: All statistics, research findings, and implementation recommendations are directly sourced from the Journal of Dairy Science publication analyzing 32,352 German Holstein cows, with additional supporting data from peer-reviewed dairy science research and industry analysis reports.

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Larcrest Cosmopolitan: How a Spotted Minnesota Cow Built a Dynasty

A spotted calf born in Minnesota in 2005 defied genetic odds to build a global Holstein empire worth millions. This is her remarkable story.

Larcrest Cosmopolitan, the spotted Picston Shottle daughter whose genetics defied the odds to build a global Holstein empire. Born in September 2005 at Larcrest Holsteins in Minnesota, this remarkable cow achieved #1 GTPI status and became the foundation of one of the most influential bloodlines in modern dairy history, producing 184 registered progeny and earning Gold Medal Dam honors before passing into legend.

The call came on a crisp autumn morning in September 2005 at Larcrest Holsteins in Albert Lea, Minnesota. Another calf had been born—this one spotted, female, and sired by the popular Picston Shottle. In the bustling rhythm of a busy dairy operation, it was just another entry in the herd book. Yet, standing in that Minnesota barn, neither Jon nor Ann Larson could have imagined they were witnessing the birth of a genetic empire that would span continents and redefine Holstein excellence for generations.

Twenty years later, that spotted calf—Larcrest Cosmopolitan—has passed into legend, but her genetic fingerprints can be found in AI studs from Alberta to Amsterdam in champion rings from Wisconsin to Bavaria. Her descendants have claimed national titles, topped genomic rankings, and commanded record-breaking auction prices. The Cosmopolitan name has evolved from a simple farm designation into a global brand synonymous with exceptional udder quality, high milk components, and balanced excellence, transforming dairy operations worldwide.

This is the story of how a single cow family, built on the foundation of a spotted Minnesota heifer, grew into one of the most influential bloodlines in modern Holstein history—a dynasty that proves that greatness, once achieved, has the power to reshape an entire breed.

Against All Odds: The Foundation Story

The Cosmopolitan dynasty began not with certainty but with a series of genetic near-misses that could have easily prevented this entire bloodline from ever existing. Two generations before Cosmopolitan was born, her great-grandmother, Larcrest Juror Chanel EX-93, suffered severe calving paralysis as a 2-year-old, lying immobilized for over two weeks. In most cases, such an ordeal proves fatal. Yet somehow, through sheer determination and the devoted care of the Larson family, she survived to become the genetic cornerstone of what would become a global dynasty.

The next generation brought another brush with genetic extinction. Cosmopolitan’s dam, Larcrest Oside Champagne EX-90, was born as a twin to a bull calf—a circumstance that renders more than 90% of female calves infertile freemartins. The logical decision would have been immediate culling. Instead, the Larsons chose to keep her, and against overwhelming odds, Champagne proved fertile, ensuring the continuation of this precious maternal line.

“We’ve been lucky,” Jon Larson reflects with characteristic humility. “The Juror had calving paralysis as a 2-year-old and was down for 2 weeks. She probably should have died, but somehow, she had the drive and spirit to survive. Then the Outside was a twin with a bull, and for some reason, we kept her, and we were lucky enough that she bred.” These twin strokes of fortune underscore a fundamental truth about even the most sophisticated breeding programs: sometimes, the greatest dynasties hang by the thinnest of threads.

When Cosmopolitan rapidly captured international attention by achieving the coveted Nr. 1 GTPI position among US Holstein cows, it became clear that the Larsons’ patience and those fortunate breaks had converged to create something extraordinary. Here was a cow that combined the power and presence of her Shottle genetics with the proven transmitting ability that would define her legacy through 184 registered progeny in the United States and prestigious Gold Medal Dam and Dam of Merit awards.

The Heart of the Empire: Where Science Meets Passion

Larcrest Crimson-ET EX-91 93-MS GMD DOM, the Ramos daughter of Cosmopolitan who became the beating heart of the global dynasty. Winner of Global Cow of the Year in 2016 and ranked #4 GTPI Female on the Locator List, Crimson's remarkable transmitting ability produced influential AI sires including Calibrate, Camelot, Chavez, Conquest, Casual, and Cyclone. "Crimson is housed in a box stall close to where I do the milking, so I spend my days with Crimson and my nights with Ann—I'm the luckiest guy alive," reflects Jon Larson about the cow who embodies everything the Cosmopolitan family represents.
Larcrest Crimson-ET EX-91 93-MS GMD DOM, the Ramos daughter of Cosmopolitan who became the beating heart of the global dynasty. Winner of Global Cow of the Year in 2016, Crimson’s remarkable transmitting ability produced influential AI sires including Calibrate, Camelot, Chavez, Conquest, Casual, and Cyclone. “Crimson is housed in a box stall close to where I do the milking, so I spend my days with Crimson and my nights with Ann—I’m the luckiest guy alive,” reflects Jon Larson about the cow who embodies everything the Cosmopolitan family represents.

While Cosmopolitan provided the foundation, her Ramos daughter, Larcrest Crimson EX-94, became the expanding dynasty’s beating heart. In the quiet morning hours at Larcrest, one cow commands special attention as Jon makes his rounds through the barn. Her box stall sits strategically close to the milking parlor, allowing Jon to spend precious moments with the animal that embodies everything he’s worked to achieve.

“Crimson is housed in a box stall close to where I do the milking, so I spend my days with Crimson and my nights with Ann—I’m the luckiest guy alive,” Jon exclaims, his voice carrying the unmistakable warmth reserved for truly exceptional animals. This isn’t just sentiment—it’s the recognition of a breeder who understands that great genetics without genuine care and attention remain unrealized potential.

Described as a powerful cow with a big, strong head and wide muzzle, massive rib capacity, and impressive chest and rump width, Crimson embodies the substantial frame that characterizes the family and the kind of robust constitution that modern dairy farming demands. Crimson represents the perfect marriage of genetic merit and practical functionality in an industry increasingly focused on animal welfare and reduced interventions.

The market’s recognition of this genetic gold mine became dramatically evident when Crimson’s Observer daughter, Cale, commanded astronomical prices for her offspring. Picture the tension in a packed sale barn as bidding escalated beyond all expectations—Larcrest Cardigan, a Uno daughter, brought a stunning $400,000, while her Supersire sister Canto sold for $290,000. For dairy farmers watching these sales, these weren’t just impressive figures—they represented validation that genetics truly could transform their operations’ profitability and sustainability.

Crimson’s transmitting ability reached its pinnacle in 2016 when she was crowned Global Cow of the Year after finishing 2nd the previous two years. Her remarkable list of sons reads like a registry of influential AI sires: Calibrate, Camelot, Chavez, Conquest, Casual, and Cyclone. Each carried forward the family’s genetic blueprint to herds worldwide, where dairy farmers would experience firsthand the improved udders, enhanced components, and extended productive lives that define Cosmopolitan excellence.

Building Excellence Through Strategic Partnerships

De Su Commander 9026 2y VG-85, a striking example of Larcrest Commander's transmitting ability in action. Sired by the Mogul son who ranked No. 31 TPI in the US and No. 2 LPI in Canada, this young cow exemplifies the "welded-on udders and high components" that Commander daughters consistently deliver to dairy operations worldwide. Her VG-85 classification as a 2-year-old demonstrates how the Cosmopolitan family's genetics for exceptional type and functionality translate across international boundaries, validating the strategic partnerships that have spread this bloodline's influence throughout the global Holstein industry.
De Su Commander 9026 2y VG-85, a striking example of Larcrest Commander’s transmitting ability in action. Sired by the Mogul son who ranked No. 31 TPI in the US and No. 2 LPI in Canada, this young cow exemplifies the “welded-on udders and high components” that Commander daughters consistently deliver to dairy operations worldwide. Her VG-85 classification as a 2-year-old demonstrates how the Cosmopolitan family’s genetics for exceptional type and functionality translate across international boundaries, validating the strategic partnerships that have spread this bloodline’s influence throughout the global Holstein industry.

From Crimson’s exceptional genetics grew multiple branches, each adapted to different markets and breeding objectives while maintaining the core family traits that deliver tangible benefits to dairy operations. Her Observer daughter, Larcrest Calinda, became the dam of Larcrest Commander, a Mogul son who achieved remarkable success by ranking No. 31 TPI in the US and No. 2 LPI in Canada. For dairy farmers seeking that elusive combination of high production and functional type, Commander daughters consistently delivers the welded-on udders and high components that translate directly into easier milking, reduced mastitis treatments, and enhanced profitability.

However, the true genius of the Cosmopolitan family lies in how their genetics have been developed and refined through strategic partnerships with other elite breeding operations. Sandy-Valley Conway exemplifies this collaborative approach, demonstrating how the family’s influence extends through partnerships that benefit the entire industry.

Conway’s success tells a powerful story about consistency and practical value. Ranked Nr. 13 on the daughter-proven TPI charts as of October 2023 with a score of 2959, Conway has proven himself as a transmitter of exactly the traits that matter most to commercial dairy operations. “Dairymen milking Conway daughters have commented that they are perhaps milking better than his milk proof indicates and that they are very persistent in lactation, being better at 150 days in milk than they are at 60 days in milk,” reports Kevin Jorgensen from Select Sires.

This persistence in lactation represents more than just a genetic trait—it embodies the kind of practical excellence that builds sustainable dairy operations. Feed efficiency improves, reproductive performance stabilizes, and overall herd profitability increases when cows maintain their production deep into lactation. Mike Larson at Larson Acres in Wisconsin, milking 2,500 cows, provides real-world validation: “Way above average for type, really excellent components, and I would say a bit wetter than the proof says. Conway is very consistent in what he does, with moderate size, welded-on udders, and no glaring type deficiencies.”

Conway’s 44 sons entering the Select Sires system represent a multiplication of this excellence, carrying Cosmopolitan genetics to thousands of dairy farms where the improved udders, enhanced components, and extended productive lives translate directly into increased profitability and reduced management challenges.

Global Champions and Local Heroes

O'Katy, a stunning 3-year-old Stantons Chief daughter, stands as Grand Champion at Schau der Besten 2025, exemplifying the continued global dominance of Cosmopolitan genetics. Descended from the legendary Decrausaz Iron O'Kalibra line, O'Katy represents the perfect fusion of Chief's transmitting ability with established European bloodlines. Her championship victory adds to the impressive international record of Chief daughters, who have consistently demonstrated the family's signature traits of exceptional type, strong udders, and balanced excellence across diverse show rings worldwide. This latest triumph reinforces how the Cosmopolitan dynasty continues to shape Holstein excellence on the global stage.
O’Katy, a stunning 3-year-old Stantons Chief daughter, stands as Grand Champion at Schau der Besten 2025, exemplifying the continued global dominance of Cosmopolitan genetics. Descended from the legendary Decrausaz Iron O’Kalibra line, O’Katy represents the perfect fusion of Chief’s transmitting ability with established European bloodlines. Her championship victory adds to the impressive international record of Chief daughters, who have consistently demonstrated the family’s signature traits of exceptional type, strong udders, and balanced excellence across diverse show rings worldwide. This latest triumph reinforces how the Cosmopolitan dynasty continues to shape Holstein excellence on the global stage.

The international reach of the Cosmopolitan influence became increasingly evident through bulls like Stantons Chief, a High Octane son bred in Ontario, Canada. In 2023, the crisp air of a German show ring witnessed Chief’s daughter Les Ponts Chief Elina claiming National Champion honors, while across the border in Belgium, Maxima de Bois Seigneur earned the same prestigious title. Back in the United States, Blexys Chief Bloody Mary captured All-American Milking Yearling honors, demonstrating how Cosmopolitan genetics translate excellence across different climates, management systems, and breeding philosophies.

Chief’s influence extends far beyond show rings into the daily reality of commercial dairy operations. With 22,373 daughters in his proof, he represents a genetic revolution in action. His daughters consistently demonstrate the family traits that have made Cosmopolitan genetics so sought after: good strength and width throughout with strong loins, wide rumps, and those signature shallow, smoothly attached udders that remain youthful and functional throughout extended lactations.

These characteristics translate into measurable benefits for dairy farmers dealing with the daily challenges of efficient milking, maintaining cow comfort, and maximizing productive life. Shallow, smoothly attached udders facilitate easier milking and reduce the risk of injury. Strong, wide rumps support better reproductive performance and easier calvings. The consistency of these traits across thousands of daughters provides the reliability that commercial operations need to make confident breeding decisions.

The Science of Sustainable Progress

At Larcrest Holsteins, the breeding program evolved into a sophisticated operation that masterfully balances cutting-edge technology with time-tested genetic principles—and, most importantly, with the practical needs of modern dairy farming that increasingly prioritizes animal welfare, environmental sustainability, and economic viability.

The Larsons developed distinct breeding lines from Crimson’s genetics: a high-TPI line focused on production metrics and a high-type line emphasizing conformation excellence. This strategic approach allows them to meet diverse market demands while preserving the essential characteristics that make cows profitable and manageable in real-world dairy operations.

“We’ve developed two distinct lines from Crimson that form the mainstay of our breeding program—we have the TPI line and a high-type line,” Jon explains. On the type side, they work with Crimson’s EX-92 Atwood daughter Cordial, whose Doorman daughter Circadian scored VG-87 as a 2-year-old with an impressive 3.5 gPTAT. But the real excitement comes when Jon discusses what these numbers mean for dairy farmers and their animals: “Our 2-year-olds are better than the previous generations, especially in the areas of fitness and longevity—they are more trouble-free than we’ve ever had before.”

This evolution toward enhanced robustness represents more than genetic progress—it embodies the values that drive sustainable dairy farming. When cows require fewer veterinary interventions, maintain better body condition, and extend their productive lives, the benefits cascade through every aspect of farm management. Feed efficiency improves, labor demands decrease, animal welfare increases, and profitability grows. Perhaps most importantly, the environmental impact per unit of milk produced decreases, aligning with the industry’s growing commitment to sustainability.

The integration of genomic testing has revolutionized their breeding decisions while maintaining a focus on practical outcomes. “It’s always rewarding when what you see and what the animal turns out to be fit exactly with what the numbers predicted,” Jon notes. “And that is just as important to us whether we are using it to pick out the high milk heifer from a group of siblings or the high type heifer.” This scientific precision, combined with their deep understanding of what works in real dairy operations, has enabled them to maintain genetic progress across multiple generations while ensuring that advances benefit both animals and farmers.

“For us, it really has been the realization of what genomics promised,” Jon reflects, highlighting how technology has enhanced rather than replaced the fundamental principles of good breeding and animal husbandry.

The International Network of Excellence

CRV's impressive daughter display showcasing Vekis Chevrolet daughters at a major European exhibition, demonstrating the international reach and commercial success of Cosmopolitan genetics in the Netherlands. This striking presentation of uniformly excellent Holstein females illustrates how the family's influence has extended effectively through both male and female lines across different management systems and climates. The consistent type, udder quality, and overall excellence displayed by these Chevrolet daughters validates the global breeding network that has made Cosmopolitan genetics sought after from Minnesota to Europe, proving that superior genetics can adapt successfully to diverse environments while maintaining their essential characteristics.
CRV’s impressive daughter display showcasing Vekis Chevrolet daughters at a major European exhibition, demonstrating the international reach and commercial success of Cosmopolitan genetics in the Netherlands. This striking presentation of uniformly excellent Holstein females illustrates how the family’s influence has extended effectively through both male and female lines across different management systems and climates. The consistent type, udder quality, and overall excellence displayed by these Chevrolet daughters validates the global breeding network that has made Cosmopolitan genetics sought after from Minnesota to Europe, proving that superior genetics can adapt successfully to diverse environments while maintaining their essential characteristics.

The global dissemination of Cosmopolitan genetics reflects both their superior quality and the Larsons’ commitment to international collaboration. “The main export countries for us have been Japan, Germany, France, and the Netherlands,” Jon explains. “We really value our international clients and enjoy working with them.” This international distribution has created a network of elite breeders working with Cosmopolitan genetics, each adding their expertise to the family’s ongoing evolution while adapting the genetics to their local conditions and market demands.

In Japan, bulls like Cosmopolis became among the most popular daughter-proven sires, demonstrating how the family’s genetics adapt successfully to diverse environments while maintaining their essential characteristics. Similarly, the achievements of Vekis Chevrolet in the Netherlands and Fanatic in Germany illustrate how the family’s influence extends effectively through both male and female lines across different management systems and climates.

This global network creates a feedback loop of genetic improvement, where success in different environments validates and refines the breeding decisions made back in Minnesota. Each international champion, each improved udder, and each extended lactation becomes part of the growing evidence that Cosmopolitan genetics deliver consistent value across the diverse challenges of modern dairy farming.

Current Momentum and Future Vision

OCD Captain Rae 63785-ET, a powerful Genosource Captain daughter who exemplifies the continuing evolution of Cosmopolitan genetics into the future. As the dam of high-ranking TPI sire RIPCORD (+3399 GTPI), Rae represents the multi-generational multiplication of excellence that defines the dynasty's ongoing momentum. Her success demonstrates how Captain's #1 TPI genetics are already producing the next generation of influential sires, ensuring that the Cosmopolitan legacy will continue shaping Holstein improvement for decades to come. This genetic powerhouse embodies the strategic vision at Larcrest: developing complete animals that not only excel individually but consistently transmit superior genetics to build sustainable breeding programs worldwide.
OCD Captain Rae 63785-ET, a powerful Genosource Captain daughter who exemplifies the continuing evolution of Cosmopolitan genetics into the future. As the dam of high-ranking TPI sire RIPCORD (+3399 GTPI), Rae represents the multi-generational multiplication of excellence that defines the dynasty’s ongoing momentum. Her success demonstrates how Captain’s #1 TPI genetics are already producing the next generation of influential sires, ensuring that the Cosmopolitan legacy will continue shaping Holstein improvement for decades to come. This genetic powerhouse embodies the strategic vision at Larcrest: developing complete animals that not only excel individually but consistently transmit superior genetics to build sustainable breeding programs worldwide.

Today, the Cosmopolitan influence continues expanding through currently active AI sires, including Genosource Captain, who reached Nr. 1 TPI in the US in 2025, demonstrating that the family’s impact remains as strong as ever. In breeding barns across Minnesota and beyond, the youngstock being developed at Larcrest, with their dual focus on high TPI and elite type lines, promises continued contributions to Holstein improvement worldwide.

Strategic initiatives, including developing polled genetics through lines like Larcrest Farrah-P-RC, show how the Larsons continue innovating while preserving the family’s essential characteristics. This willingness to explore new genetic combinations while maintaining core family traits ensures that the Cosmopolitan legacy will continue evolving to meet future industry needs—whether that’s enhanced animal welfare, improved environmental sustainability, or the changing demands of global dairy markets.

The breeding philosophy at Larcrest reflects a deep understanding that sustainable genetic progress requires complete animals rather than single-trait excellence. This commitment to balance has guided their selection decisions through multiple generations, creating a family that consistently produces cattle excelling in the multiple traits essential for sustainable dairy farming: production, longevity, udder health, reproductive efficiency, and animal welfare.

Legacy Measured in Transformation

Sandy-Valley Conway, the Renegade son who exemplifies the practical transformation that Cosmopolitan genetics deliver to commercial dairy operations worldwide. Ranked Nr. 13 on the daughter-proven TPI charts as of October 2023 with a score of 2959, Conway represents the quiet revolution happening in milking parlors across the globe. His daughters consistently outperform their genetic predictions, milking persistently and maintaining production deep into lactation with those signature "welded-on udders" that define the family. With 44 sons entering the Select Sires system, Conway's genetics multiply this excellence thousands of times over, carrying the Cosmopolitan blueprint to dairy farms where improved components, extended productive lives, and enhanced profitability validate what breeders have long recognized: that true genetic progress comes from developing complete animals that excel in all the traits that matter to sustainable dairy farming.
Sandy-Valley Conway, the Renegade son who exemplifies the practical transformation that Cosmopolitan genetics deliver to commercial dairy operations worldwide. Ranked Nr. 13 on the daughter-proven TPI charts as of October 2023 with a score of 2959, Conway represents the quiet revolution happening in milking parlors across the globe. His daughters consistently outperform their genetic predictions, milking persistently and maintaining production deep into lactation with those signature “welded-on udders” that define the family. With 44 sons entering the Select Sires system, Conway’s genetics multiply this excellence thousands of times over, carrying the Cosmopolitan blueprint to dairy farms where improved components, extended productive lives, and enhanced profitability validate what breeders have long recognized: that true genetic progress comes from developing complete animals that excel in all the traits that matter to sustainable dairy farming.

Walk into a modern dairy parlor anywhere from Minnesota to Bavaria, and you might find yourself observing the quiet revolution that Cosmopolitan genetics has created. Her 184 registered progeny in the United States represent just the beginning—the true measure of her impact lies in the countless descendants now milking in commercial herds worldwide. These aren’t merely genetic abstractions—they’re cows that maintain their production deeper into lactation, require fewer veterinary interventions, and generate more profit for the farming families who depend on them.

Consider the cascade of benefits when Conway’s daughters demonstrate persistent lactation performance or when Chief’s offspring display those signature shallow, smoothly attached udders that remain functional for extended careers. Each improved udder reduces mastitis risk and treatment costs. Each enhanced component percentage increases milk check values. Each extended productive life reduces replacement costs and improves herd efficiency. Most importantly, each healthier, more comfortable cow represents progress toward more sustainable and humane dairy farming.

The raw numbers tell part of the story—Conway’s 44 sons entering major AI systems, Commander’s success in both US and Canadian rankings, and Chief’s thousands of daughters demonstrating consistent improvement—but the real legacy lives in the transformed efficiency, profitability, and sustainability of dairy operations worldwide.

The Enduring Dynasty

Though Cosmopolitan has passed away, her genetic legacy continues expanding through each new generation of descendants. The combination of elite foundation genetics, astute breeding decisions, advanced reproductive technologies, and genomic precision that created this dynasty serves as a compelling model for sustainable breed improvement that honors both genetic excellence and the practical values that define responsible dairy farming.

The Cosmopolitan story ultimately transcends genetics and numbers. In an industry where animal welfare, environmental stewardship, and economic sustainability increasingly define success, the family’s evolution toward enhanced robustness and functionality provides a roadmap for responsible breed development. When Jon observes that their “2-year-olds are better than the previous generations, especially in the areas of fitness and longevity,” he’s describing more than genetic progress—he’s outlining a vision for dairy farming that balances productivity with animal welfare and environmental responsibility.

Standing in those Minnesota fields where it all began, the Cosmopolitan legacy lives on through countless descendants carrying her genetic blueprint to new achievements worldwide. Her spotted coat may have marked her as unique, but her true distinction lies in the global dynasty she built—a dynasty that continues growing stronger with each passing generation, carrying the Cosmopolitan name to new heights of international influence and recognition.

The story continues writing itself in breeding barns from Minnesota to Munich, from Ontario to Osaka, wherever dedicated breeders recognize that true genetic progress comes not from chasing trends but from developing complete animals that excel in all the traits that matter to sustainable dairy farming. In that enduring pursuit, Cosmopolitan’s legacy remains as relevant today as it was when she first captured the world’s attention—a spotted reminder that greatness, when built on solid foundations of functionality, animal welfare, and balanced excellence, has the power to transform an entire breed for generations to come.

From a single calf born on a Minnesota farm to a global genetic empire spanning continents, the Cosmopolitan dynasty stands as proof that exceptional breeding, when guided by wisdom, commitment, and respect for both genetic merit and the values that define responsible farming, can create legacies that outlast any individual cow, farm, or even generation of breeders. In the end, that harmonious balance between genetic excellence and sustainable farming practices may be the most remarkable achievement of all.

Key Takeaways

  • Against All Odds Origins: Cosmopolitan’s bloodline survived two genetic near-extinctions—her great-grandmother’s severe calving paralysis and her dam being born co-twin to a bull—before producing a global dynasty
  • Record-Breaking Market Value: Cosmopolitan daughters commanded astronomical auction prices, with Larcrest Cardigan selling for $400,000 and sister Canto bringing $290,000, validating the family’s genetic worth
  • Global Championship Legacy: Family descendants have claimed national championships in Germany, Belgium, and the US, with Stantons Chief alone siring 22,373 daughters worldwide demonstrating consistent genetic improvement
  • Sustainable Breeding Model: The family exemplifies modern dairy values by producing cattle with enhanced fitness, longevity, and functionality, with recent generations requiring fewer veterinary interventions while maintaining high production
  • Continuing Innovation: From achieving #1 GTPI in 2005 to Genosource Captain reaching #1 TPI in 2025, the Cosmopolitan genetics remain at the forefront of Holstein improvement, proving the lasting value of balanced breeding programs

Executive Summary

Larcrest Cosmopolitan, a spotted Picston Shottle daughter born in September 2005, overcame genetic near-misses in previous generations to become the foundation of one of the most influential Holstein bloodlines in modern history. After achieving the coveted #1 GTPI position among US Holstein cows, Cosmopolitan’s genetics spread globally through her exceptional daughter Crimson EX-94, who won Global Cow of the Year in 2016. The family’s descendants, including influential AI sires like Stantons Chief, Sandy-Valley Conway, and Larcrest Commander, have claimed national championships across multiple countries and command premium prices at elite sales. With genetics exported to Japan, Germany, France, and the Netherlands, the Cosmopolitan family consistently transmits superior udder quality, high milk components, and enhanced longevity. Today, nearly 20 years later, the dynasty continues evolving through bulls like Genosource Captain (2025 #1 TPI), proving that strategic breeding focused on complete, functional animals can create lasting genetic legacies. The family represents a model for sustainable breed improvement that balances genetic excellence with animal welfare and practical farming values.

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Sensor-Based Milking Speed: CDCB’s Game-Changing Trait Set for August Release

CDCB’s sensor-based milking speed trait and calf health genetics debut August 2025-revolutionizing dairy efficiency and herd resilience. Data drives progress.

EXECUTIVE SUMMARY: The Council on Dairy Cattle Breeding (CDCB) is set to launch groundbreaking genetic tools in August 2025, including a sensor-derived Milking Speed (MSPD) trait for Holsteins to optimize parlor efficiency and new evaluations for calf diarrhea and respiratory disease resistance. Unlike traditional subjective scoring, MSPD uses in-line sensor data to calculate pounds of milk per minute, benchmarked against a 7 lbs/min average. Concurrently, calf health traits depend on producer-submitted data to the National Cooperator Database, underscoring the industry’s role in genetic progress. A delayed base change for calving traits ensures accuracy amid methodological refinements. These advancements promise reduced labor costs, healthier herds, and data-driven breeding strategies-if producers prioritize robust data flow.

KEY TAKEAWAYS:

  • Revolutionize milking efficiency: Sensor-based MSPD for Holsteins (August 2025) replaces subjective scores with objective lbs/min metrics, boosting parlor throughput.
  • Calf health genetics hinge on data: Resistance traits for diarrhea/respiratory diseases require consistent producer reporting via Format 6 to refine PTAs.
  • Calving trait recalibration delayed: Base changes for ease/stillbirth traits postponed to August 2025 to resolve calculation anomalies.
  • National Cooperator Database critical: Sensor data pipelines and health records fuel innovation-producers must validate data submission.
  • Balance selection strategies: MSPD’s efficiency gains must align with udder health and longevity traits to avoid trade-offs.
Dairy genetics, CDCB, Milking Speed trait (MSPD), Calf health genetics, Holstein parlor efficiency

The dairy industry is on the cusp of a significant advancement in genetic selection with CDCB’s upcoming release of a revolutionary Milking Speed (MSPD) trait for Holsteins. This first-ever sensor-based milking efficiency trait will transform how we select for parlor performance, potentially saving producers countless labor hours and boosting operational efficiency nationwide.

The Evolution of Milking Speed Selection

The Council on Dairy Cattle Breeding (CDCB) has received board approval for a new data flow that brings us one step closer to the anticipated August release of Milking Speed (MSPD) for Holsteins. This isn’t just another trait- it represents a fundamental shift in measuring and selecting for parlor efficiency.

Unlike the existing Milking Speed (MSP) trait currently available for Brown Swiss and Milking Shorthorn breeds, this new Holstein-specific trait doesn’t rely on subjective scores collected during classification. Instead, it harnesses objective data from in-line sensors that measure milk flow during regular milking operations.

This objective approach eliminates human bias and provides a precise measurement that directly relates to parlor throughput. The trait will be expressed as Predicted Transmitting Abilities (PTAs), representing the average pounds of milk per minute a bull’s offspring is estimated to produce, benchmarked against the Holstein average of 7 pounds per minute.

Why Data Flow Matters

As with any breakthrough genetic evaluation, CDCB emphasizes that this timeline remains tentative until they confirm that new data is flowing properly into the National Cooperator Database. Before official release, the trait must also pass rigorous review by the Dairy Evaluation Review Team and the Genetic Evaluation Methods Committee.

This cautious approach highlights the critical importance of data infrastructure in modern genetic evaluation. Without robust, reliable data pipelines connecting farm management systems, milking equipment, and the national database, even the most sophisticated statistical models can’t deliver accurate genetic predictions.

What This Means for Your Operation

The introduction of MSPD creates new opportunities for operational efficiency that directly impact your bottom line:

  1. Parlor throughput optimization: Select genetics that allow you to milk more cows per hour without adding equipment or labor.
  2. Labor efficiency: Faster-milking cows mean less time in the parlor, potentially reducing labor costs or allowing reallocation of labor to other high-value tasks.
  3. Equipment utilization: Maximize the investment return on your milking equipment by moving more milk through the same system.
  4. Improved cow comfort: Less time spent standing on concrete in holding areas and parlors can benefit hoof health and overall cow comfort.

For a 1,000-cow dairy milking three times daily, even a modest 30-second reduction in average milking time could save 25 labor hours per week. At $15 per hour, that’s $19,500 in annual labor savings alone, not counting the additional milk that could be harvested by increasing parlor capacity.

From Calf Health to Base Changes: Other CDCB Updates

While the MSPD trait is grabbing headlines, CDCB also provided essential updates on two other genetic evaluation initiatives:

Calf Health Traits in Development

CDCB calls on producers to ensure calf health data flows into the National Cooperator Database. This data is vital for continuing progress toward publishing genetic evaluations for resistance to diarrhea and respiratory disease in calves.

These diseases account for most pre-weaning health challenges and represent significant economic losses through treatment costs, reduced growth rates, and mortality. Developing selection tools for these traits could substantially improve calf survival rates and reduce antibiotic use, which would be a win-win for both profitability and sustainability.

Calving Trait Base Update Coming

As previously announced, August will bring a base change for key calving traits: Sire Calving Ease, Daughter Calving Ease, Sire Stillbirth, and Daughter Stillbirth. This update will recalibrate these evaluations against a more current reference population, ensuring the PTAs accurately reflect genetic progress in the breed.

While most traits received their five-year base update in April 2025, these calving traits required additional analysis time. This change will ensure that selection decisions for calving traits are made using the most current genetic comparisons.

The Bottom Line

The upcoming release of sensor-based Milking Speed evaluations represents the kind of innovation progressive dairy producers need- traits that directly impact operational efficiency and profitability. By transforming everyday milking data into selection tools, CDCB is helping producers breed cows that work better in modern dairy systems.

As we await the August release, now is the time to:

  1. Check that you’re in-line sensor data is being properly captured and submitted to your dairy records processing center
  2. Review your current herd’s milking speed distribution to identify problem areas
  3. Consider how you might adjust your breeding program to incorporate this new trait
  4. Ensure your calf health records are being properly recorded and submitted to support the development of those valuable traits

The dairy industry continues evolving toward data-driven selection for functional traits that improve operational efficiency. Those who capitalize on these new tools will gain competitive advantages through reduced labor costs and enhanced parlor performance, benefits that will compound with each generation of genetically improved animals.

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Stop Treating AI Like a Commodity: The Hidden Profit Engine Most Dairies Neglect

AI isn’t just breeding-it’s your hidden profit engine. Most dairies waste thousands through sloppy semen handling and outdated practices. Time to upgrade.

EXECUTIVE SUMMARY: Artificial insemination (AI) is a strategic profit driver, not just a reproductive tool, offering dairy operations access to elite genetics and tighter calving windows. Most programs fail due to preventable errors: mishandling liquid nitrogen tanks, inconsistent thawing practices, and untrained technicians. Excellence requires treating semen like high-value inventory, adopting precision protocols, and integrating synchronization tech. A 10% boost in conception rates can yield five-figure savings, while poor technique silently drains profits. Progressive dairies leverage AI as a science, not a chore-prioritizing equipment care, data-driven decisions, and technician mastery to outpace competitors.

KEY TAKEAWAYS:

  • Semen = Liquid Gold: Monitor LN2 tanks weekly; frost signals $40k genetic waste.
  • Technicians Need Coaching: 25% accuracy jumps to 67% post-retraining-track conception rates by staff.
  • Thawing Is Make-or-Break: 90°F water, 40 seconds, single-straw focus-deviate and kill viability.
  • Sync or Sink: Timed AI cuts days open, but split protocols (heat detection + TAI) maximize pregnancies.
  • Profit ≠ Conception Rate Alone: 55% vs. 65% = $10k+/year in a 500-cow herd via reduced culls and days open.
dairy artificial insemination, AI conception rates, dairy genetics, semen handling best practices, dairy reproductive management

While you obsess over a tenth point in butterfat or a few pounds of production, you’re likely hemorrhaging thousands in botched AI techniques and sloppy semen handling. Most dairy operations view artificial insemination as merely a reproductive necessity rather than what it truly is – a strategic profit center with massive untapped potential. Your DHI data might show respectable services per conception numbers, but don’t be fooled – the gap between mediocre and excellence-focused AI programs isn’t just a few percentage points. It represents potentially hundreds of thousands in lifetime profits across your herd.

The Economics of AI Excellence: Far Beyond Conception Rates

The cold, hard truth? Most dairy operations leave serious money on the table by accepting mediocre AI programs. The difference between a 55% and 65% conception rate might seem modest, but it translates to substantial economic impact when amplified across a 500-cow herd over multiple breeding seasons.

This isn’t just about getting more cows pregnant faster – though that alone would justify improvement. With each additional day open costing $4-6 in lost milk revenue and additional heifer replacement costs, those percentages quickly translate to five-figure sums. It’s about capturing the full value of your genetic selection decisions, maximizing the productive lifespan of each animal in your milking string, and reducing the hidden costs of reproductive inefficiency that silently drain profitability like a poorly adjusted pulsator.

Are you tracking your actual AI costs? Beyond the obvious expenses of semen and labor, inefficient AI programs generate cascading costs that never show up as line items in your accountant’s monthly report: extended days open, increased culling for reproductive failure, additional inseminations, lost genetic progress in lifetime component yields, and reduced productive life. When these factors are properly quantified, the return on investment for excellence in AI implementation becomes as obvious as the difference between a properly mixed TMR and one that causes acidosis.

Let me be clear: If you’re letting your AI program coast along with “acceptable” results while focusing management attention on milk production or component percentages, you’re neglecting one of the highest-leverage profit drivers in your operation. You’d never tolerate a 10% variance in your parlor performance or feed efficiency – why accept it in your reproductive program?

Why Are So Many Dairy AI Programs Fundamentally Flawed?

Is Your Team Treating Liquid Nitrogen as Just Another Farm Supply?

The disconnect is startling. Dairy producers who meticulously balance rations to the gram and track components to the hundredth of a percent often handle their genetic investments with surprising carelessness. Is that liquid nitrogen tank gathering dust in the corner of your breeding barn? It’s housing thousands of dollars in genetic potential from elite Holstein, Jersey, and crossbred sires that are degrading every time it’s improperly handled.

Here’s what’s happening in most operations: Tanks are stored directly on concrete floors in the milk house (which corrodes the aluminum shell faster than mastitis spreads in a poorly maintained parlor), LN2 levels aren’t monitored weekly with measuring sticks, and inventories aren’t properly maintained. The result? Temperature fluctuations cause cumulative, irreversible damage to sperm cells, turning your investment in that +2000 GTPI Mogul son into nothing more than expensive straw dust. Even worse, this damage is invisible until it shows up as disappointing conception rates months later when your vet performs pregnancy checks.

When was the last time someone checked your tank’s LN2 level? If the answer isn’t “within the past week,” you’re gambling with your genetic future like a dairy betting its entire future on Class III futures. Research shows that frost accumulating around the neck or lid area indicates vacuum failure and rapid nitrogen loss – by the time you notice this, it’s often too late to save your $40/straw sexed semen inventory.

Are Your Technicians Unknowingly Sabotaging Your Genetic Investments?

Let’s address an uncomfortable truth: AI technique quality varies dramatically, and many inseminators develop bad habits over time that go uncorrected for years. Think your long-time technician, who’s been breeding cows since before genomics existed, is beyond needing evaluation? The research suggests otherwise. One revealing study demonstrated that even “experienced” technicians often missed their target, with initial accuracy of proper semen deposition in the uterine body at only 25% – worse odds than correctly guessing which quarter has subclinical mastitis without a CMT test.

This isn’t just academic – it directly impacts your bottom line more than a tenth point drop in butterfat. When a technician misses the uterine body and deposits semen in a uterine horn, they’re essentially playing reproductive roulette with your high-value genetics. If the cow happens to ovulate from the opposite ovary (which occurs roughly half the time), conception becomes nearly impossible regardless of semen quality or timing.

When was your AI technician’s technique last evaluated? If they haven’t had a refresher training since sexed semen became commercially available, statistical probability suggests their technique has drifted toward inefficiency. This isn’t about questioning their dedication – it’s about recognizing that even professional athletes need coaches to maintain peak performance. Your milkers get regular procedure checks – shouldn’t the people responsible for your genetic pipeline receive the same scrutiny?

Is Your Thawing Protocol Based on Science or Folklore?

The thawing process represents perhaps the most critical control point after semen is removed from liquid nitrogen. Yet on many dairies, thawing procedures resemble folklore more than science, with practices passed down without questioning or updating based on research, like continuing to pre-dip with iodine just because “that’s how we’ve always done it.”

The facts are clear: The industry standard for thaw water temperature is precisely 90-95°F (32-35°C), measured with a calibrated thermometer, for exactly 40-45 seconds using a timer. Yet how many operations measure water temperature with calibrated equipment or time the process precisely? More commonly, water temperature is estimated by touch (the “feels warm enough” method), timing is approximated (“about half a minute”), and multiple straws are thawed simultaneously despite research showing these compromises conception rates as surely as feeding moldy silage compromises milk production.

Do you have a written thawing protocol that specifies exact temperatures, timing, and handling procedures? If not, you’re introducing needless variability into a process where precision directly correlates with pregnancy rates and profitability. Would you let your milkers decide individually how long to post-dip? Of course, not – so why allow such critical inconsistency in your AI program?

The Excellence Framework: Transforming Your AI Program

Liquid Gold Management: Treating Semen Like the Investment It Is

Elite dairies have revolutionized their approach to semen storage and handling, treating it with the same precision as other high-value farm inputs. This starts with proper tank management:

  • Tanks are elevated on wooden pallets or thick cardboard to prevent concrete-induced corrosion
  • Nitrogen levels are checked weekly with a wooden measuring stick and documented in a log alongside your bulk tank tests
  • Tank locations are chosen for security, cleanliness, and proper ventilation – never in the same room as footbath chemicals or iodine storage
  • Detailed inventory maps are maintained so technicians know exactly where each bull’s straws are located (sorted by sire, breed, and conventional/sexed/beef), minimizing search time and exposure

The return on these simple procedures is substantial. By eliminating temperature fluctuations that cause undetected sperm damage, conception rates improve by 5-10 percentage points – translating directly to more pregnancies, fewer services per conception, and accelerated genetic progress toward your breeding goals, whether that’s maximizing components for cheese production or improving daughter pregnancy rate.

What about tank handling? Progressive operations train all staff who handle tanks to understand that the temperature gradient in the neck is steep – like the difference between fresh cow and far-off dry cow nutrition requirements. The “8-second rule” – never keeping canisters elevated above the frost line for more than 8 seconds – becomes standard practice, not just a guideline. This precision approach recognizes that cumulative damage from repeated brief exposures is just as harmful as a single extended exposure – much like how multiple briefcases of subacute rumen acidosis can cause as much damage as a single severe case.

Thawing Excellence: The Science-Based Protocol

Forward-thinking dairy managers have implemented standardized thawing stations equipped with the following:

  • Thermostatically controlled water baths with calibrated thermometers (the same attention to detail you’d give to pasteurizer temperature verification)
  • Digital timers with audible alarms (as precise as your milk cooling time monitoring)
  • Protected locations away from sunlight, drafts, and temperature extremes – no more thawing next to the open barn door in January
  • Written, step-by-step protocols posted visibly near the station, as detailed as your milking procedures

This systematic approach eliminates variability in the thawing process, ensuring every straw – from your $8 conventional Holstein to your $50 sexed Jersey – receives identical treatment:

  1. Water temperature is verified at exactly 90-95°F before retrieving straws
  2. Straws are thawed individually for precisely 40-45 seconds
  3. Straws are thoroughly dried with clean paper towels to remove all water (which is spermicidal)
  4. Thawed straws are protected from temperature fluctuations and UV light

The timing discipline of elite programs is equally impressive: Cows are only caught and restrained before the semen is thawed, ensuring the critical 15-minute window between thawing and insemination is never compromised. The semen is treated as a perishable, valuable product, not an afterthought in the breeding process. You wouldn’t let fresh cow treatments sit out before administration – why treat valuable genetics with less care?

Technician Excellence: Beyond Basic Training

Progressive dairies recognize that AI technician skill isn’t binary – it exists on a spectrum that requires ongoing investment and evaluation, just like your parlor efficiency or milk quality programs. They’ve moved beyond the “trained once, qualified forever” mindset to implement:

  • Annual retraining and technique evaluation for all technicians, whether they’re breeding 10 or 100 cows weekly
  • Data-driven performance tracking at the technician level, monitoring conception rates by technician with the same rigor as SCC by milker
  • Compensation structures that reward conception rate excellence, not just the volume of cows bred
  • Partnership with veterinarians or AI companies for regular technique assessment

The most successful operations recognize that slight variations in technique – depth of deposition, gentleness of cervical manipulation, speed of semen delivery – can meaningfully impact conception rates. By treating AI as a precision skill that requires ongoing refinement rather than a commodity service, these operations maintain consistently higher conception rates, lower days open, and tighter calving intervals.

Why does retraining matter so much? Remember that study showing only 25% initial accuracy for semen placement among experienced technicians? After retraining, accuracy improved dramatically to 67%, which directly translates to more pregnancies and greater reproductive efficiency. That’s the difference between a 67% versus a 25% first-service conception rate – potentially worth tens of thousands in reduced days open and heifer replacement costs on even a mid-sized dairy.

Comparing Traditional vs. Progressive AI Management

AreaTraditional ApproachProgressive Excellence ApproachImpact on the Bottom Line
Tank ManagementIrregular LN2 checks, tanks on concrete, minimal inventory trackingWeekly LN2 monitoring with logs, tanks elevated, detailed inventory maps, an 8-second rule enforced5-10% higher conception rates, saved semen inventory during emergencies, reduced semen waste
Thawing ProcessEstimated water temperature, approximated timing, multiple straws thawed simultaneouslyCalibrated thermometers, precise timing, single-straw thawing, thorough drying, thermal protection3-7% higher conception rates, consistent results regardless of ambient conditions
Technician DevelopmentInitial training only, no performance tracking, focus on speedRegular retraining, technique evaluation, conception rate tracking by technician, focus on precision over speed5-15% higher conception rates, reduced costly technique-related failures
Timing ProtocolsFlexible timing windows, convenience-based breedingStrict adherence to optimal timing, Ovsynch, and Pre-synch protocols based on physiologyShorter calving intervals, more concentrated calving periods, improved labor efficiency
Integration with NutritionSeparate management areas with minimal coordinationNutritional programs aligned with reproductive goals, DCAD balancing for transition cows, body condition score targets for breedingImproved cyclicity, stronger heats, higher conception rates, reduced metabolic issues

Technology Integration: The Next Frontier in AI Excellence

The most progressive dairies aren’t just perfecting traditional techniques – they’re leveraging technology to enhance reproductive outcomes further. These operations recognize that AI excellence isn’t about choosing between technology and technique but strategically integrating both.

Activity Monitoring Systems: Beyond Basic Heat Detection

Advanced activity monitoring systems have evolved far beyond simple pedometers. Today’s sophisticated systems from companies like Allflex, SCR, and CowManager use machine learning algorithms to analyze multiple data points – activity patterns, rumination time, and eating behavior – to identify optimal breeding windows accurately.

Elite operations use these systems for heat detection and identify the precise optimal AI timing window for each animal. This represents a paradigm shift from the traditional “AM/PM rule” to data-driven, cow-specific insemination timing that accounts for individual variation in estrus duration and ovulation patterns.

What’s the payoff? Early adopters report conception rate improvements of 5-8 percentage points when combining activity monitoring technology with excellent AI techniques. The systems effectively eliminate human error in heat detection while optimizing the physiological timing of insemination. One 1,200-cow Wisconsin dairy reported reducing their days to first service by 11 days and services per conception by 0.4 simply by integrating activity monitoring with their existing reproductive protocols – an annual value of over $43,000.

Integrated Management Software: Connecting the Reproductive Dots

Forward-thinking dairies have moved beyond standalone reproductive records to implement comprehensive management software that integrates:

  • Reproductive events and outcomes
  • Milk production data
  • Health records and DairyComp treatment protocols
  • Nutritional group assignments
  • Genetic information and genomic test results

This integrated approach allows for sophisticated analysis that reveals previously hidden relationships between management decisions and reproductive outcomes. Patterns emerge that show, for example, how specific DCAD balancing strategies during the transition period correlate with subsequent conception rates or how subtle changes in voluntary waiting period impact profitability differently across genetic lines.

By connecting these data points, elite operations can make evidence-based decisions about reproductive management that go far beyond the typical “one-size-fits-all” approach still common in the industry. Like using individual cow data to adjust concentrate feeding in the parlor rather than feeding all cows identically, this precision approach recognizes that reproductive management should be equally customized.

The Future Economics of Reproductive Excellence

The economic landscape of dairy production continues to evolve, with increasing emphasis on efficiency, sustainability, and precision. In this environment, reproductive excellence – particularly AI program optimization – represents one of the highest-leverage investment opportunities available to dairy operations.

Why Excellence Will Matter Even More Tomorrow

Several converging trends make AI program excellence increasingly valuable:

  1. Genetic acceleration: As genomic selection advances, the economic value of getting more pregnancies from your highest-genetic-merit animals increases proportionally. The genetic gap between average and elite animals continues to widen – we’re seeing +200-300 GTPI point differences within the same herd – making each conception decision more economically significant. The difference between using Average Joe or Genomic Giant on your best heifers and getting them pregnant the first time could mean thousands in lifetime production value.
  2. Labor challenges: With farm labor becoming scarcer and more expensive, the efficiency of your reproductive program directly impacts labor economics. Excellence-focused AI programs achieve more pregnancies with fewer inseminations, reducing labor requirements while improving outcomes. Imagine breeding 20% fewer cows for the same number of pregnancies – labor that could be redirected to transition cow management or calf care.
  3. Sustainability metrics: As the industry faces growing pressure to demonstrate sustainability, reproductive efficiency becomes a key metric. Better conception rates mean fewer replacement animals needed, reduced methane output per unit of milk produced, and improved feed efficiency across the herd. Every 0.1 service reduction per conception represents gallons of diesel not burned, tons of feed not consumed, and a smaller environmental footprint per hundredweight.
  4. Market volatility: In an era of milk price volatility, reproductive efficiency provides a buffer against market downturns by maintaining optimal days in milk across the herd and ensuring consistent cash flow. A herd with excellent reproductive performance doesn’t experience the extreme DIM swings that can devastate component yields when milk prices are strongest.

The operations positioned to thrive in this evolving landscape aren’t just those with the biggest rotary parlors or latest robotic milkers – they’re the ones that execute reproductive fundamentals with excellence and precision, treating AI as a strategic science rather than a routine chore that happens between milkings.

Building Systems, Not Just Implementing Techniques

The most important insight from elite reproductive programs isn’t any single technique or technology – it’s the systematic approach that integrates all elements into a cohesive whole, much like how a well-managed dairy integrates nutrition, housing, milking procedures, and cow comfort into a comprehensive management system.

These operations have created:

  • Comprehensive written protocols that specify exact procedures for every aspect of AI, as detailed as their milking or treatment protocols
  • Training programs that ensure all team members understand not just what to do but why it matters
  • Monitoring systems that track key performance indicators and identify deviations quickly
  • Continuous improvement processes that refine approaches based on outcomes, using conception rates the way others use SCC to identify improvement opportunities
  • Cultural emphasis on reproductive excellence as a core operational value

This systems-based approach transcends the technical details of AI to create an environment where excellence becomes the natural outcome rather than a constant struggle. When every element – from liquid nitrogen management to technician training to cow preparation – is optimized and integrated, the results aren’t just additive; they’re multiplicative, just as proper prefresh transition management multiplies the benefits of a well-balanced lactation diet.

The Bottom Line: From Necessity to Strategic Advantage

The gap between mediocre and excellent AI programs represents one of the largest untapped profit opportunities in most dairy operations. By shifting your perspective from viewing AI as a necessary reproductive procedure to recognizing it as a precision science with massive economic implications, you position your operation for significantly enhanced profitability and sustainability.

The path forward is clear:

  1. Audit your current practices against the excellence standards outlined here. Be brutally honest about where gaps exist as you evaluate your milking procedures or cooling system efficiency.
  2. Invest in your team’s knowledge through regular training and technique evaluation. Remember that even experienced technicians benefit from refresher training, just as your most senior milkers benefit from periodic procedure reviews.
  3. Implement precise protocols for semen handling, storage, and thawing. Document and make these protocols visible, treating them equally as your treatment protocols or milk quality standards.
  4. Track reproductive outcomes rigorously, including technician-specific conception rates, and use this data to drive continuous improvement. Monitor trends with the same attention you give to your bulk tank components or SCC patterns.
  5. Create a culture that values and rewards reproductive excellence at every level of your operation, from the technicians performing the inseminations to the nutritionist balancing rations for optimal fertility.

The operations that make this transition – from treating AI as a commodity to embracing it as a strategic science – will have a decisive competitive advantage in an increasingly challenging dairy landscape. The question isn’t whether you can afford to pursue AI excellence; it’s whether you can afford not to when the difference could mean hundreds of thousands in lifetime profitability across your herd. Like investing in quality genetics or top-tier nutrition, excellence in AI implementation isn’t a cost – it’s an investment with returns that compound with each pregnant cow.

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Roy Ormiston: The Holstein Man’s Holstein Man Who Revolutionized Modern Breeding

How one man’s $750 gamble on a white cow created a Holstein dynasty that reshaped global dairy genetics and continues to influence breeding decisions today.

In the heart of Holstein history: Roy Ormiston at his Roybrook Farm office, surrounded by the trophies and images of the cattle that made him 'The Holstein Man's Holstein Man.' The iconic Roybrook logo and Holstein models on his desk represent a breeding program that transformed global dairy genetics through his visionary approach to cow families and balanced selection principles.
In the heart of Holstein history: Roy Ormiston at his Roybrook Farm office, surrounded by the trophies and images of the cattle that made him ‘The Holstein Man’s Holstein Man.’ The iconic Roybrook logo and Holstein models on his desk represent a breeding program that transformed global dairy genetics through his visionary approach to cow families and balanced selection principles.

The spotlights at Toronto’s Royal Winter Fair cut through the crisp November air of 1956, illuminating a magnificent white Holstein as she glided across the tanbark with the grace of a dancer. The crowd fell silent as the judge’s hand finally extended toward her, declaring her champion of the aged cow class and awarding the Best Udder trophy. A quiet revolution in Holstein breeding was born.

In the stands, Frederick Roy Ormiston watched with the measured satisfaction of a man who had glimpsed greatness where others saw merely a good cow. Just months earlier, this five-year-old beauty had been standing in Ben Brown’s modest Bowmanville barn, valued at a mere $750-a sum Ormiston had secured her for only after promising an additional $50 should her butterfat test exceed 3.6%. Now, as “The White Cow” claimed her crown, few could have imagined that this singular animal would become the cornerstone of a breeding empire that would reshape Holstein genetics for generations.

This historic image captures the moment when Roybrook's influence reached the highest levels of Canadian society. Prime Minister Pierre Trudeau examines Roybrook Starlite EX-Extra, one of Roy Ormiston's most influential sires and a cornerstone of the Roybrook breeding program. Proven at United Breeders Inc., Starlite would go on to become one of Canada's most formidable production sires, leading the national list of Honor List producers three times. This photograph documents not just a political visit but a significant moment in Canadian agricultural history, highlighting how Ormiston's breeding program had become recognized as a national asset worthy of prime ministerial attention. The presence of Starlite at this official opening underscores the bull's importance in advancing Canadian Holstein genetics during a pivotal era of dairy cattle improvement.
This historic image captures the moment when Roybrook’s influence reached the highest levels of Canadian society. Prime Minister Pierre Trudeau examines Roybrook Starlite EX-Extra, one of Roy Ormiston’s most influential sires and a cornerstone of the Roybrook breeding program. Proven at United Breeders Inc., Starlite would go on to become one of Canada’s most formidable production sires, leading the national list of Honor List producers three times. This photograph documents not just a political visit but a significant moment in Canadian agricultural history, highlighting how Ormiston’s breeding program had become recognized as a national asset worthy of prime ministerial attention. The presence of Starlite at this official opening underscores the bull’s importance in advancing Canadian Holstein genetics during a pivotal era of dairy cattle improvement.

The Making of a Master Breeder

Born into Holstein heritage as the son of pioneering breeder Fred Ormiston, young Roy’s destiny seemed intertwined with black and white cattle. The family farm south of Brooklin, Ontario, became his first classroom, and even at sixteen, his extraordinary eye for cattle revealed itself when he led his father’s herd to the Royal Winter Fair, capturing second prize in senior get of sire.

Ormiston didn’t just inherit his father’s passion- he forged his path, first as a respected fieldman for the Holstein Association of Canada, succeeding the esteemed Bob Holtby in East-Central Ontario. This seven-year apprenticeship provided an unparalleled education, exposing him to the finest animals and breeding approaches across the province, sharpening the instincts that would later distinguish him as “The Holstein Man’s Holstein Man.”

When he established Roybrook Farm in 1951, the postwar dairy landscape was transforming rapidly. The artificial insemination industry emerged from experimental infancy to commercial application, creating tension between traditional breeding wisdom and statistical approaches. Ontario County had emerged as hallowed ground for Holstein genetics, with legendary bulls like Montvic Hiemke Pietje Posch Extra and Hawkherst Emperor Pathfinder B. leaving their mark on the breed.

As Ormiston assembled his foundation cattle, he drew from this rich genetic well, incorporating elements from W.J. Seymour’s Springdale herd and building around key females like Segis Posch Lochinvar and Baroness Hawkherst Pathfinder B. Yet the architect awaited the cornerstone to transform his genetic blueprint from ambitious to legendary.

The White Cow Dynasty: Lightning Captured

Balsam Brae Pluto Sovereign ("The White Cow"), photographed circa 1956. This extraordinary Holstein, purchased by Roy Ormiston for just $750, became the cornerstone of the Roybrook breeding dynasty. Her remarkable ability to transmit excellence to her progeny regardless of sire led Ormiston to develop his revolutionary linebreeding program. Grand champion at Peterborough shows four times and nominated for All-Canadian honors six consecutive years, she produced 185,327 pounds of milk in her lifetime and established a maternal line that would transform Holstein genetics worldwide.
Balsam Brae Pluto Sovereign (“The White Cow”), photographed circa 1956. This extraordinary Holstein, purchased by Roy Ormiston for just $750, became the cornerstone of the Roybrook breeding dynasty. Her remarkable ability to transmit excellence to her progeny regardless of sire led Ormiston to develop his revolutionary linebreeding program. Grand champion at Peterborough shows four times and nominated for All-Canadian honors six consecutive years, she produced 185,327 pounds of milk in her lifetime and established a maternal line that would transform Holstein genetics worldwide.

The pivotal chapter in the Roybrook saga began in the summer of 1956 with a decision that would alter Holstein history. The circumstances around Ormiston’s acquisition of Balsam Brae Pluto Sovereign reveal much about his visionary eye and business acumen.

As Walter Baron, a New York cattle dealer, later recounted, he and Max Heidt had offered Ben Brown $700 for the cow- a bid Brown declined. When Ormiston visited shortly thereafter, he proposed $750 contingent on the cow testing at least 3.6% butterfat. This shrewd negotiation secured the animal who would become simply “The White Cow,” a name that would echo through breeding barns across continents for decades.

Her royal lineage proved worthy of her future impact. Sired by Hainescrest Sovereign Tycoon EX-ST-himself a son of the legendary Jean Pabst Rag Apple EX-4, a cow that had produced an astounding 193,474 pounds of milk in nine lactations-the White Cow’s maternal ancestry traced back to Brema, imported from Friesland in 1884. This was no ordinary pedigree but a careful convergence of superior genetics waiting to be unleashed.

Under Ormiston’s stewardship, the White Cow flourished spectacularly. Grand champion at Peterborough shows four times between 1956 and 1960, she earned All-Canadian nominations for six consecutive years. Though her first three lactations went unrecorded, she achieved impressive lifetime totals: 185,327 pounds of milk with 3.9% test and 7,254 pounds of fat.

But the White Cow’s true power lay not in her impressive accomplishments but in her extraordinary ability to transmit excellence regardless of the sire. This quality was underscored by Ormiston’s persistent attempts to acquire one of her daughters left at Brown’s farm- a cow many considered exceptional. Brown steadfastly refused to sell, warning that the price would be “a damn sight more than the $500 Roy had paid for her dam”.

This daughter-Balsam Brae Pluto Governor-tragically died after accessing the feed room during an emergency. Still, her quality, combined with the excellence of the White Cow’s other progeny, convinced Ormiston that linebreeding on this family would be prudent and revolutionary.

“Having seen the Governor daughter at Brown’s, and then Royal Delight came along, sired by a non-descript Elderslie bull, and then came Roybrook Model Lady, the White Cow’s daughter by Roybrook Model-it was then I realized that no matter what she was bred to, the White Cow would always produce a good daughter. That’s when I knew I could line breed on her,” Ormiston explained.

Her progeny became the architects of the Roybrook empire. Royal Delight EX-7, carried to Roybrook in dam, made history alongside her mother as the only dam-daughter pair to win best udder classes at the Royal Winter Fair. In ten lactations, she produced 179,519 pounds of 3.97% milk.

Another daughter, Roybrook Model Lady EX-3, won her class three times at the Royal Winter Fair and reached the Honour List with records exceeding 25,000 pounds of milk. Her twelve lactations yielded 243,799 pounds of milk with a 4.09% test and 9,969 pounds of fat, which would impress even today’s high-production era.

These remarkable females and the White Cow’s son, Roybrook Ace EX-ST, became the genetic architects of a dynasty unlike any other. Ormiston’s linebreeding concentrated on these closely related animals, often breeding maternal half-siblings together. This genetic concentration reached its zenith when Royal Delight was bred to Roybrook Model, producing Roybrook Model Lass EX-15, a cow destined to become the mother of bulls that would reshape global Holstein genetics.

The Global Roybrook Revolution: Telstar, Starlite, and Tempo

Roybrook Telstar EX-Extra-born of Roybrook Ace and Model Lass-emerges as a global Holstein icon. As a six-month-old, Telstar topped the 1964 National Sale at $25,000, then quickly proved himself as one of the breed’s most influential sires for both type and production. His legacy reached far beyond Canada, culminating in a life-size bronze statue in Japan, and his genetic impact endures in Holstein pedigrees worldwide.
Roybrook Telstar EX-Extra-born of Roybrook Ace and Model Lass-emerges as a global Holstein icon. As a six-month-old, Telstar topped the 1964 National Sale at $25,000, then quickly proved himself as one of the breed’s most influential sires for both type and production. His legacy reached far beyond Canada, culminating in a life-size bronze statue in Japan, and his genetic impact endures in Holstein pedigrees worldwide.

In 1964, the Roybrook influence exploded onto the international stage when a six-month-old bull calf named Roybrook Telstar commanded $25,000 at the National Sale. This wasn’t just any calf-he represented three generations of Ormiston’s careful linebreeding, being the son of Roybrook Ace and Roybrook Model Lass.

Named after the revolutionary communications satellite launched in 1962, Telstar became aptly symbolic of Roybrook’s global reach. One of the youngest bulls to reach a Class Extra rating, his 739 classified daughters were 83% Good Plus or better, earning him a +31 rating for type while simultaneously proving +6 for milk production.

Before receiving his full proof, Telstar was sold to Japan’s Federation of Agricultural Societies at a record price for a Canadian Holstein. His influence in Japan was so profound that in 1978, Ormiston traveled there to unveil a life-size bronze statue erected in the bull’s honor, a testament to how far the genetics from a modest Ontario farm had traveled.

Roybrook Starlite EX-Extra-one of the breed’s most influential production sires. Starlite’s daughters and sons, the result of Roybrook’s signature linebreeding, set new standards for both milk and fat yields worldwide, cementing his legacy as a cornerstone of the Telstar-Starlite-Tempo trifecta that propelled Roybrook genetics onto the global stage.
Roybrook Starlite EX-Extra-one of the breed’s most influential production sires. Starlite’s daughters and sons, the result of Roybrook’s signature linebreeding, set new standards for both milk and fat yields worldwide, cementing his legacy as a cornerstone of the Telstar-Starlite-Tempo trifecta that propelled Roybrook genetics onto the global stage.

Following Telstar came Roybrook Starlite EX-Extra, a son of Seiling Rockman EX-Extra and Roybrook Model Lass. Proven at United Breeders Inc., Starlite became one of Canada’s most formidable production sires, leading the national list of Honor List producers three times. His daughter Grasshill Starlite Madge VG made history as the first junior two-year-old in Canada to produce 1,000 pounds of fat.

Roybrook Tempo, the culmination of Ormiston’s legendary linebreeding, became a globally influential sire whose daughters and sons carried the Roybrook stamp for production, type, and longevity to herds around the world.
Roybrook Tempo, the culmination of Ormiston’s legendary linebreeding, became a globally influential sire whose daughters and sons carried the Roybrook stamp for production, type, and longevity to herds around the world.

The triumvirate was completed by Roybrook Tempo EX-Extra, a son of Starlite out of Briarwood Melissa, a Telstar daughter Ormiston had purchased at the 1968 Sale of Stars for $7,000. This linebreeding masterpiece-essentially breeding the son of Model Lass (Starlite) to the granddaughter of Model Lass (Melissa)-produced a bull that earned an Extra rating in 1979 and was used extensively worldwide.

“The Telstar-Starlite cross showed the strength of the Roybrook line breeding program,” industry observers noted. The results were undeniable: cows like Roybrook Vale EX, with two Honor List records and six lactations exceeding 1,000 pounds of fat, and Roybrook Harriet EX, with five records surpassing 1,000 pounds of fat.

As Roybrook’s reputation soared, the unassuming Ontario farm became a global mecca. International visitors regularly made pilgrimages, especially during the Royal Winter Fair, to witness the source of genetics transforming herds across continents. By the late 1980s, Holstein World readers voted Ormiston “North America’s most admired breeder,” British Holstein expert Richard Beard described him as “a twentieth-century Merlin” for his seemingly magical breeding consistency.

This remarkable historical photograph captures Roybrook Valiant (VG-GM) alongside his famous sire, Roybrook Starlite (EX-Extra), at United Breeders in Guelph, Ontario, in May 1977. The two Holstein bulls represent key components of Roy Ormiston's influential breeding program that transformed Holstein genetics worldwide.

Roybrook Starlite, a son of Seiling Rockman EX-Extra and Roybrook Model Lass, was proven at United Breeders Inc. and became one of Canada's most formidable production sires, leading the national list of Honor List producers three times. As part of the legendary Telstar-Starlite-Tempo triumvirate, Starlite's genetics contributed to Ormiston's reputation as "North America's most admired breeder."

This image represents the living embodiment of Ormiston's linebreeding philosophy that concentrated on superior maternal lines from his famous "White Cow" foundation. The father-son pair shown here carried those genetics to herds around the world, helping establish Roybrook's global influence in Holstein cattle breeding.
Roybrook Valiant (VG-GM) alongside his famous sire, Roybrook Starlite (EX-Extra), at United Breeders in Guelph, Ontario, in May 1977. The two Holstein bulls represent key components of Roy Ormiston’s influential breeding program that transformed Holstein genetics worldwide. This image represents the living embodiment of Ormiston’s linebreeding philosophy that concentrated on superior maternal lines from his famous “White Cow” foundation. The father-son pair shown here carried those genetics to herds around the world, helping establish Roybrook’s global influence in Holstein cattle breeding.

The Ormiston Method: Breeding Philosophy for the Ages

Behind Roybrook’s spectacular success lay a breeding philosophy that was elegant in simplicity and profound in its insight. Roy Ormiston’s approach, refined through decades of careful observation and disciplined selection, offers striking parallels to challenges facing Holstein breeders in today’s genomic era.

“I like to compare a dairy cow to a building,” Ormiston once observed. “If you don’t have a very good foundation, then it isn’t going to stand up too long, especially in a storm, and that is heavy production.” This fundamental insight-that genetic selection must balance productive capacity with structural integrity remains as relevant in the age of genomics as it was during the era of visual appraisal.

Ormiston built his program on several enduring principles:

First came his unwavering focus on cow families. “I always believed in cow families,” Ormiston emphasized. “But when the best cows in the herd traced back to this one cow, you kept those. It got to the point where maybe two or three other cows weren’t of that bloodline, and then I had to decide. It wasn’t hard to make. The next best brood cow had a few progenies but didn’t breed as well as the White Cow. So, they eliminated themselves through culling”.

This ruthless concentration on superior maternal lines has a modern parallel in genomic breeding programs identifying elite cow families and exploiting them intensively. The difference is that Ormiston accomplished this through direct observation rather than genotyping.

He carefully distinguished his approach from close inbreeding: “It was line-breeding-not inbreeding. We never inbred”. He aimed to intensify the White Cow’s desirable traits without sacrificing vigor. Modern genomic tools now allow breeders to manage inbreeding at the molecular level, but Ormiston achieved similar objectives through careful pedigree analysis and deep knowledge of his cow families.

While critical of the industry’s overreliance on statistics, Ormiston maintained a remarkably balanced selection approach. He simultaneously improved udder conformation, component percentages, and productive efficiency- a holistic perspective that today’s genomic indices attempt to capture through complex economic weightings.

In an era when the average productive life of Holstein cows has declined despite genetic progress, Ormiston’s emphasis on breeding cows that remained trouble-free and productive for many lactations seems prescient. The Roybrook herd boasted cows routinely completing 8-12 lactations with exceptional production. Lady’s twelve lactations produce 243,799 pounds of milk, and Royal Delight’s ten lactations, yielding 179,519 pounds, demonstrate this focus on longevity.

Rainyridge Tony Beauty EX-5E 9*, pictured here in her prime, exemplifies Roy Ormiston's enduring genetic influence in modern Holstein breeding. This exceptional daughter of Marshfield Elevation Tony from a Roybrook Tempo dam demonstrates how Ormiston's emphasis on balanced conformation, productive capacity, and maternal strength continues to shape superior Holstein lines decades after Roybrook's dispersal. Her multiple "Excellent" classifications and proven ability to transmit excellence to her nine starred daughters illustrates the lasting relevance of Ormiston's breeding principles in today's genomic era. With her powerful frame and dairy strength combined with maternal traits, she represents the type of "balanced cow" that Ormiston championed throughout his career-a living testament to his visionary approach.
Rainyridge Tony Beauty EX-5E 9*, exemplifies Roy Ormiston’s enduring genetic influence in modern Holstein breeding. This exceptional daughter of Marshfield Elevation Tony from a Roybrook Tempo dam demonstrates how Ormiston’s emphasis on balanced conformation, productive capacity, and maternal strength continues to shape superior Holstein lines decades after Roybrook’s dispersal.

Modern Relevance: Ormiston’s Vision in the Genomic Age

As Ormiston’s active breeding career concluded with the 1990 dispersal sale, the Holstein industry stood on the threshold of a technological revolution. The genomic era, which would begin in earnest two decades later, would bring capabilities that even a visionary like Ormiston could not have fully anticipated.

Yet, many of his breeding principles have found validation in the genomic age. The modern emphasis on balanced breeding values like Net Merit $ or the Balanced Performance Index (BPI) echoes Ormiston’s insistence on improving type, production, and longevity. The industry’s growing focus on feed efficiency and health traits reflects his emphasis on trouble-free cows that efficiently convert roughage to milk.

Perhaps most significantly, Ormiston’s skepticism about overreliance on statistical evaluation offers a valuable counterbalance to potential pitfalls of genomic selection. In the last days of the twentieth century, he “deplored the artificial insemination industry’s increasing reliance on statistics at the expense of common sense, describing some of the material that the geneticists were placing before the Holstein public as an insult to the human race.”

This perspective finds renewed relevance as some breeders express concern about the potential overemphasis on genomic indices at the expense of careful observation. The most successful modern breeding programs often combine genomic data with traditional functional type evaluation, precisely the balance Ormiston advocated.

The international chapter of Roybrook’s direct breeding program concluded with the herd’s dispersal on October 1, 1990. Dubbed the “Roybrook Retirement Party,” the event drew over 3,000 attendees worldwide. The 74 lots averaged an impressive $14,094.59, with 64% selling to international buyers. The sale topper was a Walkway Chief Mark, son of Roybrook Vale, purchased for $140,000 by K.K. Tokachi A.I. Centre in Japan.

Though the dispersal ended Ormiston’s active breeding, it accelerated the global dissemination of his genetics. Today, many Holstein cows trace their pedigrees back to Roybrook bloodlines, particularly through the widespread use of the Telstar-Starlite-Tempo sire trio and their descendants.

the 2014 World Dairy Expo, Lovhill Goldwyn Katrysha strikes the perfect pose as Reserve Grand Champion. This exceptional EX-96 Holstein exemplifies the modern ideal of balanced type and production, <a href='https://www.thebullvine.com/news/supporting-dairy-cattle-immune-system-demonstrates-improved-health-production/' data-lazy-src=

The Legacy Continues: Beyond Pedigrees and Production Records

Frederick Roy Ormiston passed away in December 2015 at the remarkable age of 100, having witnessed the transformation of Holstein breeding from the art he practiced to the data-driven science it has essentially become. His many honors included Master Breeder shields in 1963 and 1988, the U.S. Dairy Shrine’s Distinguished Cattle Breeder Award in 1989, and induction into the Canadian Agricultural Hall of Fame in 1999.

Yet Ormiston’s legacy extends far beyond these accolades. His influence continues through thousands of animals worldwide that trace back to Roybrook bloodlines. He championed balanced selection, emphasis on cow families, and breeding for lifetime performance, which are foundational to successful dairy breeding in any technological era.

His legacy is also evident in his community of Brooklin, Ontario, where roads bear the names of his famous herd and where he generously donated 25 acres of land for a new hospital-physical reminders of his breeding achievements and character.

“I don’t think at first I had any definite plan,” Ormiston once reflected. “I was interested in Holsteins, and when you are interested in something, you want to breed the best.” Rather than chasing trends, this focus on fundamental excellence helped create animals that excelled not just in the showring or on production tests but in the broader measure of a lifetime contribution to the breed.

As genomic technology continues evolving, Ormiston’s career reminds us that behind every SNP chip and genomic evaluation lies the fundamental goal he pursued throughout his life: breeding trouble-free cows that efficiently convert feed to quality milk, generation after generation.

Roy Ormiston’s enduring contribution was the elegant balance he achieved between progressive innovation and timeless principles of genetic ballet choreographed by a master breeder whose work continues to influence Holstein cattle worldwide. In an industry constantly pursuing the next breakthrough, Ormiston reminds us that sometimes the most revolutionary approach is maintaining an unwavering focus on fundamental excellence across generations.

Key Takeaways

  • Ormiston’s greatest insight was recognizing the White Cow’s extraordinary ability to transmit excellence regardless of sire, leading to his successful linebreeding strategy
  • His balanced selection approach-improving udder conformation, component percentages, and productive efficiency simultaneously-created cows that thrived for 8-12 lactations with exceptional production
  • Ormiston’s skepticism of purely statistical evaluation offers valuable perspective in today’s genomic era, reminding breeders that behind every index lies the fundamental goal of breeding trouble-free, productive cows
  • The global influence of Roybrook genetics demonstrates how a focused breeding program from a modest farm can transform an entire breed through clear vision and disciplined selection
  • His philosophy-“I like to compare a dairy cow to a building. If you don’t have a very good foundation, then it isn’t going to stand up too long”-remains foundational to successful dairy breeding in any technological era

Executive Summary

Frederick Roy Ormiston revolutionized Holstein breeding through his visionary approach centered around a single remarkable cow-“The White Cow”-acquired for $750 in 1956. Through strategic linebreeding on this exceptional animal’s family, he created a dynasty that produced influential sires like Telstar, Starlite, and Tempo, whose genetics spread to six continents. Ormiston’s breeding philosophy balanced type with production while emphasizing longevity, rejecting the industry’s growing reliance on statistics in favor of deep cow family knowledge and careful observation. His principles of breeding trouble-free, efficient cows with sound structure and high components proved remarkably prescient, earning him recognition as “North America’s most admired breeder.” Though his active program ended with the 1990 dispersal sale, Ormiston’s genetic legacy and balanced approach remain profoundly relevant in today’s genomic era.

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Hanoverhill Starbuck’s DNA Dynasty: The Holstein Legend Bridging 20th-Century Breeding to Genomic Futures

From $2,500 calf to genetic revolution: How one bull’s DNA reshaped global dairy farming and still whispers in 83% of Holsteins today.

The legendary Hanoverhill Starbuck, pictured here at 5 years old by photographer Jim Rose, stands as a monument to genetic excellence. Measuring an impressive 73½ inches (1.87m) at the shoulder and weighing 2,580 lbs (1,173 kg), his powerful frame supported by what many consider the finest feet and legs ever seen on a Holstein bull. This photograph captures the quiet confidence of a sire whose genes would transform global dairy breeding, father over 200,000 daughters across 45 countries, and generate $25 million in semen sales after being purchased for just $2,500. Behind that steady gaze lies the architecture of modern Holstein genetics – a living blueprint whose DNA still flows through 83% of North America's black and white dairy cows. The $2,500 bull who became a billion-dollar genetic revolution.
The legendary Hanoverhill Starbuck, pictured here at 5 years old by photographer Jim Rose, stands as a monument to genetic excellence. Measuring an impressive 73½ inches (1.87m) at the shoulder and weighing 2,580 lbs (1,173 kg), his powerful frame supported by what many consider the finest feet and legs ever seen on a Holstein bull. This photograph captures the quiet confidence of a sire whose genes would transform global dairy breeding, father over 200,000 daughters across 45 countries, and generate $25 million in semen sales after being purchased for just $2,500. Behind that steady gaze lies the architecture of modern Holstein genetics – a living blueprint whose DNA still flows through 83% of North America’s black and white dairy cows. The $2,500 bull who became a billion-dollar genetic revolution.

Picture this: A crisp Ontario morning in 1979, dew still clinging to the pastures. Two men Robert Chicoine and Harley Nicholson from Quebec’s CIAQ—walk into Peter Heffering’s barn at Hanover Hill Holsteins. They’d been trudging through Central Ontario for days, looking at bull after bull, hoping to find something special, then one night after running into Peter at Hagens Chicken Restaurant.

And then they saw him.

“I remember the first time I laid eyes on Starbuck,” shares Chicoine. “He wasn’t just good—he had that look. You know the one. The kind that makes your jaw drop.”

Just a 45-day-old calf, standing there with what I can only describe as bovine confidence. That starburst blaze on his forehead like nature’s own brand. Those wide-set eyes tracking the men as if he knew his destiny. The physical traits practically shouted genetic gold to those who could read them—squared hip promising easy calving, springy pasterns suggesting longevity, and that perfect forearm-to-stifle ratio whispered of milk production to come.

But what sealed the deal? That uncanny “prepotent aura”—the mysterious quality that tells experienced breeders this animal will stamp his traits onto generation after generation. CIAQ took a $2,500 gamble on that calf. A gamble that would return $25 million in semen sales and rewrite Holstein genetics worldwide.

Pictured here at just 11 months old during his young sire program, Hanoverhill Starbuck already displayed the promise of greatness. Standing tall with balanced proportions and a striking black-and-white coat, this future supersire was destined to reshape Holstein genetics worldwide. Even at this age, his physical traits hinted at the prepotency that would define his legacy—strong feet and legs, a robust frame, and an unmistakable presence. Starbuck’s journey from this moment to global dominance began with the vision of breeders who recognized his potential to revolutionize dairy farming.
Pictured here at just 11 months old during his young sire program, Hanoverhill Starbuck already displayed the promise of greatness. Standing tall with balanced proportions and a striking black-and-white coat, this future supersire was destined to reshape Holstein genetics worldwide. Even at this age, his physical traits hinted at the prepotency that would define his legacy—strong feet and legs, a robust frame, and an unmistakable presence. Starbuck’s journey from this moment to global dominance began with the vision of breeders who recognized his potential to revolutionize dairy farming.

By the mid-80s, Starbuck’s daughters—200,000 strong—were dominating Quebec milking parlors. Their protein yields hit that sweet 3.2% mark when the cheese market was booming, and their udders? Show-ring perfect. An astonishing 70% scored “Good Plus” or better for conformation. His semen crossed oceans to 45 countries, and those 27 Premier Sire titles between ’86 and ’95? Unheard of. We started calling him agriculture’s first “supersire,” and it wasn’t hyperbole.

But here’s where the story gets complicated, young one. The same genetics that boosted global milk production by 12% also narrowed the breed’s diversity. By 2000, about 95% of Quebec Holsteins were related to Starbuck. It’s the classic dairy farmer’s dilemma—how do you balance genetic ambition with long-term sustainability?

Today, with all our fancy CRISPR technology and genomic tools, Starbuck’s DNA still flows through 83% of sequenced North American Holsteins. His clone might have failed, but his lesson endures: In every Holstein heifer that steps into your milking parlor, there walks a bull who proved one animal could reshape an entire industry—drop by drop, gene by gene.

Johanna Rag Apple Pabst, affectionately called 'Old Joe,' stands immortalized as a life-size sculpture on the site of the historic Mount Victoria farm in Hudson Heights, Quebec. Born on January 24, 1921, this legendary sire appears no less than 45 times in Hanoverhill Starbuck's pedigree, cementing his foundational influence on modern Holstein genetics. With 64 Montvic animals also contributing to Starbuck’s lineage, 'Old Joe' remains a cornerstone of Canadian dairy breeding history. Pictured here in the summer of 2021, his legacy continues to inspire breeders worldwide.
Johanna Rag Apple Pabst, affectionately called ‘Old Joe,’ stands immortalized as a life-size sculpture on the site of the historic Mount Victoria farm in Hudson Heights, Quebec. Born on January 24, 1921, this legendary sire appears no less than 45 times in Hanoverhill Starbuck’s pedigree, cementing his foundational influence on modern Holstein genetics. With 64 Montvic animals also contributing to Starbuck’s lineage, ‘Old Joe’ remains a cornerstone of Canadian dairy breeding history. Pictured here in the summer of 2021, his legacy continues to inspire breeders worldwide.

The 1970s: Setting the Stage for a Genetic Revolution

You’ve got to understand the world Starbuck was born into to appreciate his impact. The 1970s were a time of reckoning in Holstein breeding. Post-war industrialization had pushed milk production to new heights—from about 2,000 kg per cow in the 1920s to over 6,800 kg by the 70s. But the industry was split down the middle.

Commercial dairies wanted efficient milk machines, often at the expense of longevity. Meanwhile, pedigree breeders chased those angular frames, deep ribs, and picture-perfect udders that won ribbons but sometimes left cows broken down before their time.

“It was like two different breeds sharing the same hide,” my old mentor used to say. “Show-ring Holsteins versus working Holsteins.”

Artificial insemination had already transformed the landscape—75% of Canadian herds were using AI by ’75. But this created problems. Elite sires like Round Oak Rag Apple Elevation (Starbuck’s daddy) dominated the catalogs, creating what we now recognize as genetic bottlenecks. Would you believe 99% of Holstein Y chromosomes are traced to just two bulls from the 1960s? Talk about putting all your eggs in one basket!

Round Oak Rag Apple Elevation (1965–1979), hailed as "Bull of the Century," revolutionized Holstein breeding with his unmatched ability to transmit both milk production and flawless conformation. As the sire of Hanoverhill Starbuck, Elevation's genetic legacy continues to shape global dairy herds, ensuring his influence remains unparalleled in modern pedigrees.
Round Oak Rag Apple Elevation (1965–1979), hailed as “Bull of the Century,” revolutionized Holstein breeding with his unmatched ability to transmit both milk production and flawless conformation. As the sire of Hanoverhill Starbuck, Elevation’s genetic legacy continues to shape global dairy herds, ensuring his influence remains unparalleled in modern pedigrees.

The data side was even messier. Only about a third of herds participated in milk recording programs. Sire proofs were patchy at best, and many breeding decisions came down to reputation rather than hard numbers. As Jacques Leclerc told me once, “We were flying half-blind. You trusted names like Elevation because the data wasn’t there to prove otherwise.”

Meanwhile, the market was shifting. The cheese and yogurt boom created demand for protein-rich milk. Holsteins lagged Jerseys in solids (3.2% protein versus 3.8%), but their sheer volume made them the breed of choice for industrial dairies.

Health issues were becoming impossible to ignore. Cows with those pendulous udders faced 84% higher mastitis rates. Poor leg structure was cutting productive lifespans by more than a lactation. Forward-thinking breeders like Peter Heffering started talking about “functional type”—the radical notion that a cow should look good AND last.

This was the world Starbuck entered—a breed at a crossroads, needing a sire who could bridge the divide between show ring and milk tank, between pedigree prestige and commercial practicality. And boy, did he deliver.

In this historic 1994 photograph, the legendary Holstein sire Hanoverhill Starbuck stands at Mount Victoria Farm in Hudson Heights, Québec—the same hallowed ground where his ancestor Johanna Rag Apple Pabst was photographed in 1928. The mature bull, then 15 years old and still in active service at CIAQ, displays the powerful frame and distinctive markings that helped him sire over 200,000 daughters worldwide. This image captures a profound moment of Holstein breeding continuity, connecting Starbuck's revolutionary genetic impact (685,000 semen doses sold across 45 countries) with the pioneering work of T.B. Macaulay's breeding program that began nearly seven decades earlier, symbolizing how thoughtful selection across generations transformed global dairy genetics.
In this historic 1994 photograph, the legendary Holstein sire Hanoverhill Starbuck with Carl Saucier at the halter stands at Mount Victoria Farm in Hudson Heights, Québec—the same hallowed ground where his ancestor Johanna Rag Apple Pabst was photographed in 1928. The mature bull, then 15 years old and still in active service at CIAQ, displays the powerful frame and distinctive markings that helped him sire over 200,000 daughters worldwide. This image captures a profound moment of Holstein breeding continuity, connecting Starbuck’s revolutionary genetic impact (685,000 semen doses sold across 45 countries) with the pioneering work of T.B. Macaulay’s breeding program that began nearly seven decades earlier, symbolizing how thoughtful selection across generations transformed global dairy genetics.

The Perfect Genetic Storm

What made Starbuck special wasn’t just one trait—it was the perfect convergence of elite genetics. His sire, Round Oak Rag Apple Elevation (EX-96), was already legendary for transmitting milk volume and style. Those daughters averaged 29,500 pounds per lactation, with the iconic “Elevation udder”—high, wide, and tightly attached.

His dam, Anacres Astronaut Ivanhoe (VG-88 GMD), was no slouch either. Her 365-day record of 28,677 pounds of milk at 4.2% fat put her among Canada’s elite. Through her grandsire, she contributed exceptional mammary traits and longevity genes.

Anacres Astronaut Ivanhoe VG-88 GMD, the dam of Hanoverhill Starbuck, stands tall in this historical photo, embodying the traits that made her a cornerstone of Holstein breeding. Bred by Dick and Bill Anderson of Jamestown, NY, Ivanhoe was a production powerhouse with a lifetime record of 134,809 lbs of milk at 4.2% fat. She set New York State milk and fat records during her first lactation before being purchased by Peter Heffering for Hanover Hill Holsteins. Her most famous calf, Hanoverhill Starbuck, born in 1979, went on to sire over 200,000 daughters globally and become one of the most influential bulls in Holstein history.
Anacres Astronaut Ivanhoe VG-88 GMD, the dam of Hanoverhill Starbuck, stands tall in this historical photo, embodying the traits that made her a cornerstone of Holstein breeding. Bred by Dick and Bill Anderson of Jamestown, NY, Ivanhoe was a production powerhouse with a lifetime record of 134,809 lbs of milk at 4.2% fat. She set New York State milk and fat records during her first lactation before being purchased by Peter Heffering for Hanover Hill Holsteins. Her most famous calf, Hanoverhill Starbuck, born in 1979, went on to sire over 200,000 daughters globally and become one of the most influential bulls in Holstein history.

But Starbuck’s true magic was his consistency. Where other bulls might excel in one area, he transmitted a complete package:

“I remember walking through a barn full of his daughters in ’87,” an old Quebec breeder told me. “It was like seeing the same cow repeatedly—those perfect rear udders 12% deeper than average, protein at 3.2% when that meant premium checks, and 82% with textbook leg angles. We’d never seen anything like it.”

This prepotency came from a rare genetic alignment. Elevation contributed dominant alleles for milk synthesis on chromosome 14, while Ivanhoe’s lineage provided favorable SNPs for udder attachment and efficiency. The result? Breeders called him a “genetic photocopier”—94% of his daughters shared his signature broad chest and upright teat placement.

By 1990, his Lifetime Profit Index hit +1,500, combining +2,100 kg milk, +75 kg combined fat/protein, and high conformation. He was the first bull to rank in the top 1% for production and type—something only 0.3% of today’s genomic sires achieve. That year, 38% of Canadian Holstein inseminations used Starbuck semen.

As the British Holstein Journal put it: “The sire that attracts endless superlatives—one of a kind, the greatest, phenomenal, the king, Mr. Excitement, or… ‘Simply the Best’.”

From Quebec to the World

CIAQ knew they had gold in their tanks. By 1998, they’d sold 685,000 semen doses across 45 countries—enough to fill 1,370 liters—generating $25 million in revenue (that’s over $45 million in today’s money).

His daughters thrived everywhere they landed:

  • In Bavaria, they averaged 8,900 kg milk over 305 days—12% above German averages
  • In Ukraine’s Sumy region, his descendants still constitute 21.9–40.3% of the breeding stock
  • In South Africa’s heat, they maintained production where other genetics faltered

But it was in the show ring where Starbuck truly became a brand. Between 1986 and 1995, he earned 27 Premier Sire titles at major North American shows. His daughters, like Hanoverhill S Alicia (EX-97), collected 82 All-American nominations and 130 All-Canadian honors.

“Seeing a Starbuck heifer stride into the ring was like watching royalty enter,” one Quebec farmer told me. “You knew she’d win.”

CIAQ’s windfall wasn’t just profit—it transformed the AI industry. They funded young sire testing for 500+ bulls annually by 1995, invested in early BLUP models that laid the groundwork for today’s genomics, and established distribution hubs across continents.

Their 1987 catalog summed it up perfectly: “Why gamble on untested genetics when Starbuck delivers?” His proven track record convinced even skeptical farmers to embrace AI, pushing Canadian adoption rates to 89% by 1990.

Pictured here is Comestar Outside, one of Canada’s most iconic Holstein sires, celebrated for achieving over 1,000 Excellent-classified daughters—a milestone surpassed only by Braedale Goldwyn. A Prelude son out of Comestar L Or Black VG-87, Outside carries the genetic influence of Hanoverhill Starbuck through his grandsire Prelude, cementing his place in the lineage of dairy greatness. His prepotency for transmitting exceptional type and conformation continues to shape elite herds worldwide.

The Double-Edged Sword

By 2000, Starbucks’s influence had reached levels we’d never seen before—and we hope never to see again. His 200,000+ daughters spanned 45 countries, with 62,000 in Canada alone. In Quebec, 95% of Holsteins carried his genetics, creating both a triumph and a ticking time bomb.

His 209 proven sons, including standouts like Hanoverhill Raider with his +0.07% protein transmission, extended this dynasty into a third generation. The global footprint became staggering—from Japan’s northern island to Brazil’s dairy regions, Starbuck’s genes were reshaping the Holstein breed.

But this dominance came at a cost. By 2000, inbreeding coefficients in Quebec herds hit 6.8%. His daughters, while productive, showed lower numbers for fertility—a stark reminder that genetic concentration has consequences. Their extreme dairy character, while beautiful, correlated with 18% higher culling rates for metabolic disorders compared to outcrossed herds.

Smart breeders adapted. The Danes started crossing Starbuck-line cows with VikingRed cattle to improve hoof health. AI centers eventually limited his lineage to 5% of catalogs, using SNP-guided mating to reduce inbreeding risks. Modern evaluations now actually penalize Starbuck-line bulls for those fertility deficits.

As Lactanet’s 2024 report shows, Holstein inbreeding rates have stabilized around 9.61% in 2023 births. However, the annual increase of +0.25% remains the highest among major dairy breeds—a lingering echo of the Starbuck era.

This rare left-side photo of Hanoverhill Starbuck, taken in the early 1990s at Mount Victoria Farms, captures the legendary Holstein sire in his prime. Posing for CIAQ’s commemorative shoot, Starbuck’s commanding presence reflects the genetic excellence that made him a global icon, reshaping dairy breeding for generations.
This rare left-side photo of Hanoverhill Starbuck, taken in the early 1990s at Mount Victoria Farms, captures the legendary Holstein sire in his prime. Posing for CIAQ’s commemorative shoot, Starbuck’s commanding presence reflects the genetic excellence that made him a global icon, reshaping dairy breeding for generations.

The Twilight Years and Beyond

Starbuck’s career spanned an extraordinary 19 years (1979–1998)—most bulls retire by 12. He remained fertile until his death on September 17, 1998, in Saint-Hyacinthe, Quebec. His frozen semen from the early years continued producing daughters well into the 2000s, with a Michigan dairy reporting a 2005-born daughter yielding 18,300 kg milk at 3.7% protein.

Then came the clone. In 2000, scientists at Université de Montréal and L’Alliance Boviteq created Starbuck II using somatic cells frozen before his death. Born September 7, 2000, weighing 54.2 kg, the calf initially showed promise. But mitochondrial DNA discrepancies—his nuclear DNA matched Starbuck at 99.8%, but his mitochondrial DNA came from the host oocyte—led regulators to block commercial use.

The cloning process took 64 attempts initially, though Dr. Lawrence Smith’s team later improved success rates to 1 in 17. Despite the technical achievement, by 2010, genomic selection had made cloning obsolete. Starbuck II was cremated—a symbolic end to an ambitious chapter.

“Cloning taught us precision—but also humility,” Dr. Smith noted. “Nature’s blueprint resists shortcuts.”

Starbuck’s influence extended beyond agriculture. The 2011 Québécois film Starbuck and its Hollywood remake Delivery Man (2013) humorously explored the ethics of mass genetic contribution. More importantly, his story forced the industry to confront inbreeding risks, leading to today’s Optimal Contribution Selection protocols.

In death, he remains both icon and cautionary tale—a bull whose legacy lives not in clones but in the DNA of herds worldwide and the hard-won wisdom of breeders navigating genetic frontiers.

Legacy Through Offspring

Hanoverhill Starbuck’s legacy is profoundly shaped by his extensive and influential offspring, who cemented his status as a Holstein legend and continue to impact the breed today. Starbuck was an exceptional individual and a prepotent sire who consistently transmitted desirable traits to his progeny.

Aitkenbrae Starbuck Ada (1986-?): The legendary Holstein matriarch whose exceptional conformation earned her Unanimous All-American Senior Three-Year-Old honors in 1990, but whose true legacy lives on through her daughters Alicia and Adeen, whose descendants continue to revolutionize Holstein genetics worldwide. Her remarkable balance of show ring excellence and genetic prepotency bridged the divide between type and production, establishing a dynasty that remains influential in modern genomic breeding. Photo: Maggie Murphy
Aitkenbrae Starbuck Ada: The legendary Holstein matriarch whose exceptional conformation earned her Unanimous All-American Senior Three-Year-Old honors in 1990, but whose true legacy lives on through her daughters Alicia and Adeen, whose descendants continue to revolutionize Holstein genetics worldwide. Her remarkable balance of show ring excellence and genetic prepotency bridged the divide between type and production, establishing a dynasty that remains influential in modern genomic breeding. Photo: Maggie Murphy

Starbuck’s daughters achieved remarkable success in various aspects, contributing significantly to his legacy. They were highly regarded for production and conformation, often excelling in show rings and becoming high-producing milk cows.

  • Many of his daughters achieved high classification scores, with 70% scoring Good Plus or better in Canada.
  • He sired more milking-age All-American daughters (10) than any other sire in history. His daughters collectively earned numerous All-Canadian (35) and All-American (42) honors.
  • Notable daughters, such as Hanoverhill S Alicia (EX-97), Dupasquier Starb Winnie (EX-3E-8*), Merkley Starbuck Whitney, and Acme Star Lily (EX), became show-ring champions and iconic figures.
  • Beyond show success, many Starbuck daughters were influential brood cows, such as Aitkenbrae Starbuck Ada (EX), who produced other All-American and All-Canadian winners, and Thiersant Lili Starbuck (E2X-4-94), whose extensive offspring became the “face of Lylehaven” and are ancestors of modern sires like Farnear Delta-Lambda. Hanoverhill Star Lulu (EX) fetched a record price of $635,000.
Madawaska Aerostar (EX-Extra-GM) emerged as one of Hanoverhill Starbuck’s most influential sons, blending production prowess with genetic consistency. Bred by Allan Boese of Renfrew, Ontario, Aerostar topped Canada’s first Lifetime Profit Index in 1991, driven by his ability to transmit high protein yields (+64 kg) and exceptional conformation (+5). His daughters and sons, including Startmore Rudolph and Maughlin Storm, carried his legacy into modern pedigrees, influencing Holstein genetics globally. Aerostar’s impact remains visible in renowned sires like Braedale Goldwyn, ensuring his place as a cornerstone of Holstein breeding history.
Madawaska Aerostar (EX-Extra-GM) emerged as one of Hanoverhill Starbuck’s most influential sons, blending production prowess with genetic consistency. Bred by Allan Boese of Renfrew, Ontario, Aerostar topped Canada’s first Lifetime Profit Index in 1991, driven by his ability to transmit high protein yields (+64 kg) and exceptional conformation (+5). His daughters and sons, including Startmore Rudolph and Maughlin Storm, carried his legacy into modern pedigrees, influencing Holstein genetics globally. Aerostar’s impact remains visible in renowned sires like Braedale Goldwyn, ensuring his place as a cornerstone of Holstein breeding history.

Starbuck was also an exceptional sire of sons, extending his genetic influence and shaping the future of the Holstein breed.

  • By January 1994, 25% of Canada’s active AI sires were Starbuck sons.
  • His sons and grandsons consistently topped the index lists in Canada from 1991 to 1998.
  • Influential sons like Madawaska Aerostar (EX-Extra-GM) became a dominant force in production, particularly for protein yield, and sired numerous influential sons themselves, such as Startmore Rudolph and Maughlin Storm.
  • Ronnybrook Prelude (GP-GM-Extra), despite some fluctuations in his proof, also became a significant sire, responsible for notable descendants like Comestar Outside and the sire of Picston Shottle.
  • Duregal Astre Starbuck (EX-Extra) achieved international recognition, with his semen exported to 40 countries. His son STBVQ Rubens significantly impacted the Red & White Holstein breed.
  • Hanoverhill Raider (EX-Extra) was highly regarded by his breeders and sired influential sons like Comestar Lee.

The impact of Starbuck’s genes extends through multiple generations. His grandchildren and great-grandchildren have continued to be prominent in production and type, demonstrating the lasting power of his genetic contribution. For instance, Picston Shottle is described as a “genuine Starbuck ambassador” as both his sire and dam’s sire were Starbuck grandsons. The pedigree of modern influential sires like Farnear Delta-Lambda also shows significant traces of Starbuck’s lineage. By 2000, Starbuck’s influence was so widespread that 95% of Quebec Holsteins carried his genetics. Today, his DNA still flows through 83% of sequenced North American Holsteins, and 35% of the world’s top GTPI females trace back to him.

Hanoverhill Starbuck’s legacy through his offspring is one of unprecedented genetic impact, transforming the Holstein breed globally through his high-performing and phenotypically superior daughters and influential sons. While his prepotency achieved remarkable genetic progress, it also underscored the importance of maintaining genetic diversity for the long-term health and sustainability of the breed. His story is a powerful lesson in balancing genetic ambition and responsible breeding practices.

Show Ring Success

Dupasquier Starb Winnie EX-3E 8*, born October 13, 1986, was sired by Hanoverhill Starbuck and out of Allangrove AA Winnie VG-85 4*. Bred by Oscar Dupasquier of Guelph, Ontario, Winnie had an illustrious show career, earning Grand Champion titles at the Royal Winter Fair and the International Holstein Show in the late 80s and early 90s. She produced Excellent daughters by Boulet Charles and Duregal Starbuck Astre, continuing her legacy through Dupasquier Blac Winnie VG-88. Her exceptional genetics and show-ring dominance cemented her place as one of the era's most influential Holstein brood cows.
Dupasquier Starb Winnie EX-3E 8*, born October 13, 1986, was sired by Hanoverhill Starbuck and out of Allangrove AA Winnie VG-85 4*. Bred by Oscar Dupasquier of Guelph, Ontario, Winnie had an illustrious show career, earning Grand Champion titles at the Royal Winter Fair and the International Holstein Show in the late 80s and early 90s. She produced Excellent daughters by Boulet Charles and Duregal Starbuck Astre, continuing her legacy through Dupasquier Blac Winnie VG-88. Her exceptional genetics and show-ring dominance cemented her place as one of the era’s most influential Holstein brood cows.

Hanoverhill Starbuck’s show ring success, primarily achieved through his progeny, was a crucial element of his widespread acclaim and lasting legacy. The exceptional conformation of his offspring, which translated into significant victories and recognition in major shows.

Starbuck himself was recognized as a Premier Sire at major North American shows 27 times between 1986 and 1995. This indicates his remarkable ability to consistently sire offspring with the desired traits for show ring success.

However, it was his daughters who truly shone in the show ring, solidifying his reputation.

  • An astonishing 70% of his Canadian daughters scored “Good Plus” or better for conformation.
  • He sired more milking-age All-American daughters (10) than any other sire in history.
  • His daughters collected 82 All-American nominations and 130 All-Canadian honors. He sired 32 progeny who earned 42 All-American and 24 Reserve awards, and 41 offspring who won 35 All-Canadian and 27 Reserve awards.
  • Numerous individual Starbuck daughters became show ring champions and iconic figures. Examples include:
    • Dupasquier Starb Winnie (EX-3E-8)*, an All-American aged cow in 1993 and 1994 and a Grand Champion at the Royal Winter Fair and International Holstein Show.
    • Merkley Starbuck Whitney, an All-American junior 3, 4, and 5-year-old in 1991-93.
    • Acme Star Lily (EX), an All-American four and five-year-old in 1997-98.
    • Hanoverhill Star Lulu (EX), All-American senior two-year-old of 1988 and his highest selling offspring at $635,000.
    • Aitkenbrae Starbuck Ada (EX), All-American senior three-year-old in 1990.

Starbuck’s sons also contributed to his show ring legacy, both through their own desirable traits and their ability to sire high-conformation offspring.

  • Madawaska Aerostar (EX-Extra-GM), while primarily known for protein production, also transmitted exceptional conformation (+5 LPI).
  • Duregal Astre Starbuck (EX-Extra) was also Premier Sire at the Royal Winter Fair in 1999, and Reserve in 1997 and 1998.
  • Hanoverhill Raider (EX-Extra) sired Glenridge Raider Cinema (2X-95), noted as the youngest cow to score 95 points in the UK.
  • Marcrest Encore (EX-96-GM) was often advertised as the highest type son of Starbuck.
  • Hanoverhill Skybuck (EX-ST) was known as a sire of show type, siring Llleeta Skybuck Lucy (EX), grand champion at Madison in 2007.
  • Ronnybrook Prelude (GP-GM-Extra) is noted for adding strength and substance to his offspring.

The show ring success of Starbuck’s progeny was integral to his overall impact and commercial appeal. Their victories not only demonstrated his ability to transmit desirable conformation traits but also significantly increased the demand and value of his semen and offspring. The phrase “functional type,” which Peter Heffering emphasized, highlighted the importance of cows that could both perform in the show ring and be productive, long-lasting members of the herd. Starbuck embodied this ideal, bridging the gap between “show-ring Holsteins” and “working Holsteins”.

Furthermore, the influence of Starbuck’s show-winning daughters extended into future generations, as many became influential brood cows, producing more champions and high-quality offspring. For example, Aitkenbrae Starbuck Ada was the dam of Shoremar S Alicia, a Royal Winter Fair grand champion. Thiersant Lili Starbuck became the “face of Lylehaven” due to her extensive and high-scoring offspring. Kingsway Dempsey Nora EX-95, a more modern example, traces her distinguished pedigree back to Starbuck through her maternal line, showcasing the lasting impact of his conformation genetics.

In conclusion, Starbuck’s show ring success, primarily through his remarkably consistent and high-achieving daughters, was a cornerstone of his legendary status. It demonstrated his ability to transmit exceptional conformation, increased his commercial value, and established a lineage of show-winning and influential breeding animals that continue to impact the Holstein breed today. His ability to sire both high-producing and high-conformation offspring was a key reason for his widespread adoption and his place as a truly transformative figure in Holstein history.

Sunnylodge Prelude Spottie VG-87-18*, the iconic daughter of Ronnybrook Prelude—a Starbuck son—helped cement Sunnylodge Farms' legacy. Named Holstein Canada’s "Cow of the Year" in 1998, Spottie produced 14 sons in AI, including Sunnylodge Linjet EX-ST, and a lineage of exceptional daughters that shaped global Holstein genetics. Her transmitting ability to produce high-LPI cows, show winners, and AI bull mothers made her a cornerstone of modern breeding programs.
Sunnylodge Prelude Spottie VG-87-18*, the iconic daughter of Ronnybrook Prelude—a Starbuck son—helped cement Sunnylodge Farms’ legacy. Named Holstein Canada’s “Cow of the Year” in 1998, Spottie produced 14 sons in AI, including Sunnylodge Linjet EX-ST, and a lineage of exceptional daughters that shaped global Holstein genetics. Her transmitting ability to produce high index cows, show winners, and AI bull mothers made her a cornerstone of modern breeding programs.

From Phenotype to Genome: Starbuck’s Modern Legacy

The contrast between Starbuck’s era and today’s breeding methods couldn’t be starker. When Chicoine and Nicholson selected him, they relied on visual assessment and pedigree. Today’s breeders use 50K SNP chips to decode DNA, predicting traits like methane efficiency (-55.8 €/kg DM/day) and feed intake before a calf takes its first breath.

Where Starbuck’s proof required years of daughter testing, genomic evaluations now achieve 85% reliability in calves, cutting generation intervals by 40%. His daughters met 1980s needs for protein and volume; today’s indices prioritize Feed Saved (reducing dry matter intake by 1.2 kg/day) and Methane Efficiency, measured through mid-infrared spectroscopy and SNP markers.

Lactanet Canada’s 2023 methane-adjusted breeding values exemplify this shift, enabling selection for cows producing 20% less methane without sacrificing yield. It’s a different world, focused on efficiency and sustainability rather than just production.

Modern breeding also addresses Starbuck’s greatest weakness—genetic concentration. Optimal Contribution Selection caps single-sire influence at 5% of AI catalogs. SNP-guided mating using 13,250 markers reduces inbreeding by 22%, even in regions like Ukraine, where his descendants remain dominant.

CRISPR trials now target specific genes like ANKS1B and CCSER1 to enhance reproduction and milk yield simultaneously, addressing the fertility deficits his line introduced. Meanwhile, k-means clustering of SNP data helps breeders balance productivity with genetic diversity.

Starbuck’s legacy endures not in clones but in lessons learned. His era’s pursuit of prepotency paved the way for today’s sustainability-driven genomics, where each SNP tells a story of progress and caution—a billion-dollar bull’s blueprint refined for a greener future.

Acme Star Lily 2E-EX-94, a remarkable Holstein female born May 5, 1993. This profile showcases her exceptional dairy character, deep barrel, and strong mammary system that earned her multiple Excellent classifications. Lily represents the pinnacle of her bloodline, being sired by Willowholme Mark Anthony out of a VG-88 dam, with her maternal granddam being a VG-85 Puget-Sound Sheik.
Acme Star Lily 2E-EX-94, a remarkable Starbuck daughter born May 5, 1993. This profile showcases her exceptional dairy character, deep barrel, and strong mammary system that earned her multiple Excellent classifications. Lily represents the pinnacle of her bloodline, being sired by Willowholme Mark Anthony out of a VG-88 dam, with her maternal granddam being a VG-85 Puget-Sound Sheik.

The Man Behind the Bull: Peter Heffering’s Vision

You can’t talk about Starbuck without acknowledging the breeder who created it. Peter Heffering and Ken Trevena built Hanover Hill Holsteins on a revolutionary premise: “Functional type isn’t just about show rings—it’s about cows that last.”

He rejected the false choice between volume and vitality, selecting deep ribs (feed capacity), correct leg angles (longevity), and udders that could withstand high production without breaking down. His mantra—”Breed the best, and the rest will follow”—guided a program that would reshape global genetics.

Brookview Tony Charity: Her Legacy Lives On!
Grand Champion at the Royal Winter Fair four times and just as often the Supreme Champion in Madison. In 1987 for Hanover Hill Holsteins and Romandale Farms, Brookview Tony Charity became the unparalleled Grand Champion.
Brookview Tony Charity – Grand Champion at the Royal Winter Fair four times and just as often the Supreme Champion in Madison. In 1987 for Hanover Hill Holsteins and Romandale Farms, Brookview Tony Charity became the unparalleled Grand Champion.

Heffering’s philosophy crystallized in 1983 with the $1.45 million sale of Brookview Tony Charity, another son of Elevation. “Tony proved that show-stoppers could also be barn survivors,” Heffering once reflected. The sale funded Hanover Hill’s expansion into embryo transfer, allowing him to multiply his best cow families.

His toolkit blended old and new approaches:

  • Regular classification scoring ensured every animal met his standards
  • Embryo transfer accelerated genetic gains while maintaining diversity
  • Strategic outcrossing prevented overreliance on any single-line

Despite Starbucks’ success, Heffering avoided putting all his eggs in one basket, often pairing Starbucks daughters with descendants of Wis Ideal to reinforce rump width and hoof health.

His humility belied his ambition: “We didn’t set out to create a dynasty—we aimed to breed the best.” And: “A cow’s value isn’t in her pedigree; it’s in her ability to outlast the mortgage.”

By 1995, 92% of Canadian heifers carried Hanover Hill genetics, while German breeders praised Starbuck daughters for thriving in free-stall barns—a testament to Heffering’s focus on adaptability. His vision proved that excellence need not sacrifice sustainability, creating a blueprint for today’s breeders.

Raypien Lambda Adou, the 1st place Summer Two-Year-Old at the 2024 International Holstein Show, embodies elite genetics rooted in dairy royalty. Sired by Lambda, a descendant of Pawnee Farm Arlinda Chief, Adou traces her lineage back to Hanoverhill Starbuck through Thiersant Lili Starbuck, showcasing the enduring influence of one of Holstein breeding’s most iconic sires. Her victory is a testament to the power of carefully curated genetics and the legacy of excellence passed down through generations.
Raypien Lambda Adou, the 1st place Summer Two-Year-Old at the 2024 International Holstein Show, embodies elite genetics rooted in dairy royalty. Sired by Lambda, a descendant of Pawnee Farm Arlinda Chief, Adou traces her lineage back to Hanoverhill Starbuck through Thiersant Lili Starbuck, showcasing the enduring influence of one of Holstein breeding’s most iconic sires. Her victory is a testament to the power of carefully curated genetics and the legacy of excellence passed down through generations.

Lessons for Today’s Breeders

Starbuck’s story offers timeless wisdom for anyone working with livestock genetics. His dominance—95% of Quebec Holsteins related to him by 2000—revealed the power and peril of genetic concentration.

Today’s tools, like Optimal Contribution Selection, mitigate these risks by limiting individual sire contributions to 5% of breeding programs. Lactanet’s 2025 framework penalizes bulls with high kinship scores to prevent history from repeating itself. With Holstein inbreeding rates at 9.61% (2023 data), Starbuck’s legacy reminds us that genetic progress without diversity is a short-lived triumph.

His success also teaches market responsiveness. Starbuck met the 1980s demand for high-protein milk (3.2%)—just as today’s breeders adapt to new priorities:

  • A2 β-casein (New Zealand now produces 86% A2 milk)
  • Environmental metrics (Canada’s 2025 LPI update includes methane efficiency)
  • Feed efficiency (U.S. Net Merit $ index now prioritizes residual feed intake)

As one Danish breeder put it: “We’re not just selecting cows—we’re curating supply chains.”

The bottom line? Starbuck’s genome is both foundation and warning. Progress without preservation risks extinction. His daughters’ protein yields-built empires, but their fertility struggles revealed the cost of imbalance. Modern tools now let us honor his legacy while avoiding its pitfalls.

Remember, young breeder: “Genetic greatness isn’t measured in semen doses sold, but in herds that thrive across generations.”

The Hoofprint of History

Starbuck’s legacy is etched into the very DNA of modern dairy farming. He redefined what a single bull could achieve, from his 200,000+ daughters to his 27 Premier Sire titles. His story embodies dairy breeding’s central paradoxes: unifying global priorities while narrowing diversity to attain commercial success and raising ethical questions.

His genetic penetration remains unmatched—95% of Quebec Holsteins carried his lineage by 2000, and today, 35% of the world’s top GTPI females still trace to his pedigree. His show ring daughters, like EX-97 Hanoverhill S Alicia, proved that style and substance could coexist, bridging the divide between pedigree prestige and commercial practicality.

Yet his greatest contribution may be the lessons learned from his shortcomings. The fertility deficit and inbreeding spikes forced breeders to confront the cost of unchecked genetic ambition. Today’s approaches—Optimal Contribution Selection, methane efficiency indices, and CRISPR-edited traits—blend his production prowess with ecological stewardship.

As Holsteins face climate mandates and ethical scrutiny, Starbuck’s influence persists: in the udder structure of a champion heifer, the protein yield of a commercial herd, and the algorithms parsing genomic data. His story isn’t just about breeding better cows and building resilient agricultural systems.

In every modern Holstein’s stride, Starbuck’s DNA whispers—a testament to how one bull’s blueprint can milk the future, for better and sometimes for worse, but always with lessons that transcend generations.

Key Takeaways

  • Genetic Influence: Starbuck’s DNA persists in 83% of North American Holsteins, demonstrating how a single exceptional animal can transform an entire industry through consistently transmitting economically valuable traits.
  • Paradoxical Legacy: While Starbuck improved milk production worldwide, his dominance led to inbreeding challenges (6.8% coefficient in Quebec herds), teaching breeders that “genetic progress without diversity is a short-lived triumph.”
  • Market Adaptability: Starbuck’s success coincided perfectly with the 1980s demand for protein-rich milk, highlighting how aligning breeding goals with market trends creates commercial value. This principle continues with today’s focus on A2 milk and methane efficiency.
  • Technological Evolution: His career spans breeding’s transformation from visual selection to genomic science, with his 2000 cloning (Starbuck II) bridging traditional methods and modern techniques that now use 50K SNP chips and CRISPR editing.
  • Ethical Framework: Modern breeding programs directly respond to Starbuck’s overwhelming influence through Optimal Contribution Selection, limiting individual sires to 5% of breeding programs – ensuring today’s genetic progress maintains diversity and sustainability.

Executive Summary

Hanoverhill Starbuck, a Holstein bull born in 1979 and purchased by CIAQ for $2,500, became one of the most influential dairy sires in modern history, generating $25 million through 685,000 semen doses sold across 45 countries. His exceptional genetic “prepotency” consistently passed along superior traits for milk production (+1,200 kg over contemporaries), protein content (3.2%), and udder conformation (70% of daughters scored “Good Plus” or better), creating over 200,000 daughters worldwide and reshaping Holstein genetics to the point where 95% of Quebec Holsteins carried his lineage by 2000. While his contributions dramatically increased global milk productivity and quality, his dominance created genetic bottlenecks that modern breeding programs now carefully manage through genomic selection techniques and diversity preservation strategies. Starbucks’ legacy endures not just in the DNA of today’s dairy cows but also in the fundamental lessons he taught the industry about balancing genetic progress with sustainability.

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Dad at 80: How Murray Hunt Revolutionized Canadian Dairy Genetics

At 80, Murray Hunt’s dairy genetics innovations still shape global herds—meet the visionary who made science the farmer’s ally.

My father Murray Hunt at 80: The quiet visionary who transformed Canadian dairy breeding with scientific precision and practical wisdom. Behind those thoughtful eyes lies decades of innovation—from developing the Dollar Difference Formula to revolutionizing Type Classification systems—that helped position Canadian Holstein genetics as world leaders. Dad's methodical approach always balanced rigorous analysis with farm-level practicality, a philosophy that guided not only his professional contributions but also his approach to mentorship and family. As we celebrate his birthday today, his forward-thinking legacy continues to shape both our family and the global dairy industry.
My father Murray Hunt at 80: The quiet visionary who transformed Canadian dairy breeding with scientific precision and practical wisdom. Behind those thoughtful eyes lies decades of innovation—from developing the Dollar Difference Formula to revolutionizing Type Classification systems—that helped position Canadian Holstein genetics as world leaders. Dad’s methodical approach always balanced rigorous analysis with farm-level practicality, a philosophy that guided not only his professional contributions but also his approach to mentorship and family. As we celebrate his birthday today, his forward-thinking legacy continues to shape both our family and the global dairy industry.

Today, on April 9, 2025, as my father, Murray Hunt, celebrates his 80th birthday, I want to share the story of a man who shaped my life and transformed an entire industry. Growing up as Murray’s son, I witnessed firsthand his methodical approach to breeding and evaluation systems that fundamentally changed how farmers select and develop their herds. Dad never sought the spotlight, but his creation of the Dollar Difference Formula and leadership in redesigning classification systems represented watershed moments for Canadian dairy genetics. As his son, I’ve had the privilege of watching him connect research institutions with farmers across Canada, creating a legacy of innovation that continues to shape dairy breeding worldwide.

The Huntsdale Beginnings: Where It All Started

Legacy in Action: Sterling and Irene Hunt intently review the program at Rockton World's Fair, watching the Huntsdale cattle they worked tirelessly to develop. The yellow jacket and red shawl stand out against the barn backdrop—much like how this farming couple stood out in their community, transforming a struggling 22-cow operation into a respected Holstein breeding program that would inspire their son Murray's groundbreaking career in dairy genetics.
Legacy in Action: Sterling and Irene Hunt intently review the program at Rockton World’s Fair, watching the Huntsdale cattle they worked tirelessly to develop. The yellow jacket and red shawl stand out against the barn backdrop—much like how this farming couple stood out in their community, transforming a struggling 22-cow operation into a respected Holstein breeding program that would inspire their son Murray’s groundbreaking career in dairy genetics.

The story begins at Huntsdale Farm, where my grandparents Sterling and Irene took over a struggling operation on April 1, 1960. Dad has told me countless times about those early days – just 22 cows shipping 450 pounds of milk daily to Royal Oak in Hamilton, with worn-out facilities and equipment that desperately needed updating.

Before my grandparents took over, Huntsdale was just a 25-acre market garden farm with 2-3 milking Ayrshires used primarily for cream production. Grandpa Sterling worked at the local Co-op feed mill with limited career prospects ahead of him. But they knew they needed more to provide for their children’s education.

The early 1960s were transformative years at Huntsdale. I’ve heard many stories about how the barn was renovated in 1961, new equipment was installed, and improved fertilization techniques revolutionized production. Grandpa Sterling brought expertise in specialty crops and nutrition, while Grandma Irene handled milking gardening and served as the family taxi driver and their connection to the community.

Dad often reminisces that by 1965, they had expanded to 30 cows, producing 2,000 pounds of milk daily, and were selling breeding stock to buyers in Canada and the United States. When the Ontario Milk Marketing Board started that year, they could finally buy quota. By 1967, they had paid off the farm entirely through sheer productivity and efficiency.

What amazes me most is that in 1960, at a relatively young age, Dad was responsible for animal recording and breeding programs – a task that would ultimately shape his entire career. He implemented the Record of Performance (ROP) system in 1962, began using artificial insemination that same year, and adopted Type Classification in 1963. I can still picture him as a teenager, meticulously recording data in the barn, laying the groundwork for his future innovations.

Outside farm work, Dad was busy with 4H programs in dairy, potato, grain, tractor maintenance, soils, and public speaking. He played softball and participated in various clubs at Glendale Park Secondary School, including volleyball, Junior Kiwanis Club, and math club. Dad rarely talks about it, but in 1961, he dislocated his right shoulder in a farm accident – an injury that would recur five more times by 1965.

This physical limitation prompted Grandma Irene to redirect Dad’s life with words that would change everything: “You MUST get a college education. You won’t be able to farm with that shoulder.” So, in September 1965, Dad enrolled at the University of Guelph’s Ontario Agricultural College with initial aspirations of veterinary medicine. By 1967, however, he had decided to pursue a Bachelor of Science in Agriculture and a Master’s degree, temporarily dimming the “Huntsdale dream.”

Dad specialized in animal science, genetics, and computer applications during his university years. However, the most important event of those years had nothing to do with academics. In August 1967, he met my mother, Karen, at a centennial dance. They married in 1969, beginning a partnership that Dad still considers his most significant legacy: “Karen &Murray’s legacy will be the great things that our families achieve. I have been BLESSED to have Karen as my life partner.”

Under Murray Hunt’s meticulous direction, Huntsdale Farms achieved the pinnacle of Canadian dairy breeding excellence by securing the coveted Holstein Canada Master Breeder Shield in 1984. This achievement represented the culmination of decades of strategic breeding decisions dating back to when Murray worked alongside his grandfather Allen Humphrey and parents Sterling and Irene Hunt. Through his scientific approach to dairy breeding combined with hands-on farming knowledge, Murray established Huntsdale’s reputation for superior genetics, sending multiple sires to AI organizations in Canada and abroad, particularly excelling with the development of the Gypsy Grand cow family that became a foundation of the herd’s continued success.

Growing up, I witnessed how Dad always acknowledged the mentors who shaped him. He often spoke of Osborne and Jeanetta Sager, Moe Freeman (who led 4H in Wentworth and later became a University of Guelph professor and Semex General Manager), and senior 4H members Roger Dyment and Doug Wingrove. Later influences included George Clemons, Bob Lang, and Harley Nicholson – each contributing to Dad’s evolving vision for scientific dairy breeding.

Partners in life and legacy: Karen and Murray Hunt share a moment in the greenery they love. Since meeting at a centennial dance in 1967, this dynamic duo has shaped not only a family legacy with three children and eight grandchildren, but also influenced generations of dairy farmers through Murray's pioneering work in Holstein genetics. As Murray celebrates his 80th birthday, his most treasured achievement remains clear: 'I have been BLESSED to have K as my life partner.
Partners in life and legacy: Karen and Murray Hunt share a moment in the greenery they love. Since meeting at a centennial dance in 1967, this dynamic duo has shaped not only a family legacy with three children and eight grandchildren, but also influenced generations of dairy farmers through Murray’s pioneering work in Holstein genetics. As Murray celebrates his 80th birthday, his most treasured achievement remains clear: ‘I have been BLESSED to have Karen as my life partner.

From Master’s Thesis to Industry Revolution

Dad’s formal entry into the dairy genetics world began with his Master’s thesis in 1970. Though he rarely boasts about it, this wasn’t just an academic exercise—it became a blueprint that reshaped Canadian breeding strategies for decades.

Through computer simulation (cutting-edge technology back then), Dad recommended sampling four times the number of young sires with significantly increased emphasis on production traits. One of his more radical suggestions was for an “all-young bull stud” with stored semen so the next generation could be sired by proven elite bulls. This approach was considered too extreme then, but Dad loves pointing out that it closely resembles today’s genomic selection practices. He’s particularly proud that Canadian A.I. organizations followed his plan, allowing Canada, with less than 2% of global cows, to achieve 25% of global Holstein semen sales.

A byproduct of his Master’s work was the creation of the Dollar Difference Formula. This revolutionary approach calculated the value of revenue generation minus production costs for a bull’s daughters. This was essentially a Total Merit Index before such indices became industry standard in the late 1980s. The formula gained strong support from the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) staff, though breed associations initially resisted, preferring systems that emphasized conformation traits.

Dad’s first professional position from 1970-1973 placed him with OMAFRA’s Dairy Herd Improvement (DHI) program, overseeing 70 field staff, 20 laboratory technicians, and eight office/data personnel. One achievement he’s particularly proud of from this period was having DHI records accepted by Holstein Canada – an early example of the data integration he would champion throughout his career.

In June 1973, Dad moved to Holstein, Canada, where his influence would grow exponentially. He arrived at a time when the organization almost exclusively published and used phenotypic information, mainly ignoring the genetic evaluation methods he had studied. Agricultural Canada produced milk and fat bull proofs, but purebred breeders generally overlooked these in favor of show-ring results.

I remember as a child how Dad would come home from work frustrated yet determined to introduce science-based evaluation systems to an industry steeped in traditional selection methods. Working alongside researchers at the University of Guelph, particularly E.B. Burnside and associates who were developing best linear unbiased prediction (BLUP) methods to replace raw breed average comparisons, Dad began shifting industry perspectives. Or when Dad first brought home the first handheld device for classification, which Dalton Hodgins affectionately named FRED (F***ING R*****ED ELECTRONIC DEVICE).

Perhaps Dad’s most significant contribution at Holstein Canada was leading a complete overhaul of the Type Classification system, culminating in the implementation the BLUP Animal Model in the early 1980s. Under his leadership, the Type Classification program expanded eightfold between 1973 and 1990, eventually gaining international adoption in Japan, Australia, the UK, Mexico, Italy, and Spain.

Huntsdale Legacy: Sprucelynn Rudolph Marcie VG-86-2YR 3*, one of the foundation females whose genetic influence spread worldwide through her many sons and grandsons in AI. Her combination of production and conformation exemplifies Murray Hunt's methodical approach to breeding—selecting for balanced traits that deliver both profitability and longevity. Standing proudly before the iconic Huntsdale farmhouse with its distinctive red roof, Marcie represents the practical application of scientific breeding principles that Murray championed throughout his influential career in Canadian dairy genetics.
Huntsdale Legacy: Sprucelynn Rudolph Marcie VG-86-2YR 3*, one of the foundation females whose genetic influence spread worldwide through her many sons and grandsons in AI. Her combination of production and conformation exemplifies Murray Hunt’s methodical approach to breeding—selecting for balanced traits that deliver both profitability and longevity. Standing proudly before the iconic Huntsdale farmhouse with its distinctive red roof, Marcie represents the practical application of scientific breeding principles that Murray championed throughout his influential career in Canadian dairy genetics.

The Dollar Difference Formula: Changing How Value Was Measured

Growing up, I heard countless dinner conversations about the Dollar Difference Formula. Dad created this during his Master’s studies, fundamentally transforming how bull selection decisions were made across North America.

Until then, sire selection had primarily emphasized physical traits valued in the show ring. Dad’s formula quantified the actual dollar value of using different sires by calculating expected revenue from daughters’ production minus their production costs – essentially creating what he calls “a TMI [Total Merit Index] before TMI came about in the late 1980s.”

Government officials recognized the formula’s innovation, and OMAFRA staff, including the livestock commissioner and dairy cattle specialists, strongly supported its implementation. The DDGuide, as it became known, spread beyond Ontario to other Canadian provinces. However, it faced resistance from breed associations that “did not accept like DDG as it did not emphasize high type.”

Dad also led a comprehensive reimagining of the Type Classification system at Holstein Canada. When he arrived in 1973, the organization was almost exclusively focused on phenotypic information – what animals looked like – rather than their genetic potential. Drawing on his statistical training, Dad led a “total re-write of TC culminating [in] BLUP (Animal Model) in the early 1980’s.”

The modernized classification system required uniform standards among classifiers to ensure bull proofs would be accurate. Dad secured Holstein Canada Board of Directors support with policy and budget approvals, while Holstein field representatives held meetings to explain and promote the updated program. The results were dramatic – the Type Classification program expanded eightfold between 1973 and 1990.

Standing proudly in the spotlight, Shottle Crusade EX 95 3E represents the pinnacle of balanced dairy breeding—a living testament to Murray Hunt's philosophy of developing "sound productive females" rather than simply chasing market trends. This remarkable Holstein, bred at Huntsdale Farm, exemplifies the perfect union of exceptional production and outstanding conformation that Murray championed throughout his career.

With an impressive lifetime production of 118,000 kg of milk, three Superior Production Awards, and a Super 3 Award, Shottle Crusade proved her efficiency in the barn. Yet her EX 95 classification and impressive show ring accomplishments—including Honourable Mention All Canadian, nominations for All American honors, and multiple Reserve All Western Cow titles—demonstrate that functionality and beauty can indeed coexist in the modern dairy cow.

As Saskatchewan Cow of the Year and a Nasco International Type and Production Award winner, Shottle Crusade embodies the forward-thinking, data-driven breeding approach that made Canadian Holstein genetics world leaders under Murray Hunt's guidance.
Standing proudly in the spotlight, Shottle Crusade EX 95 3E represents the pinnacle of balanced dairy breeding—a living testament to Murray Hunt’s philosophy of developing “sound productive females” rather than simply chasing market trends. This remarkable Holstein, bred at Huntsdale Farm, exemplifies the perfect union of exceptional production and outstanding conformation that Murray championed throughout his career. With an impressive lifetime production of 118,000 kg of milk, three Superior Production Awards, and a Super 3 Award, Shottle Crusade proved her efficiency in the barn. Yet her EX 95 classification and impressive show ring accomplishments—including Honourable Mention All Canadian, nominations for All American honors, and multiple Reserve All Western Cow titles—demonstrate that functionality and beauty can indeed coexist in the modern dairy cow. As Saskatchewan Cow of the Year and a Nasco International Type and Production Award winner, Shottle Crusade embodies the forward-thinking, data-driven breeding approach that made Canadian Holstein genetics world leaders under Murray Hunt’s guidance.

From Show Ring to Science: Dad’s View on Breeding Evolution

Dad’s career spans a transformative period in Holstein breeding, during which selection priorities shifted dramatically from show-ring aesthetics to farm profitability and sustainability. Having witnessed this evolution firsthand, I’ve heard him speak passionately about both the progress and the remaining challenges.

When Dad began his career in the early 1970s, Holstein Canada was almost exclusively focused on phenotypic information. Breed associations were reluctant to embrace production-focused selection tools like his Dollar Difference Guide. Agricultural Canada produced milk and fat bull proofs, which were “largely ignored by purebred breeders” who preferred visual assessment and pedigree analysis.

The transition to science-based breeding strategies faced significant resistance. Dad often recalls that “it took a few years for BLUP production bull indexes to gain usage by breeders, although A.I.’s adopted quickly.” This disconnect between scientific evaluation and breeder acceptance represented a fundamental challenge Dad worked to overcome throughout his career. The breakthrough came through more accurate assessment, expanded data collection, and generational change, as “young people coming home (1970+) to dairy farm brought with them the acceptance of genetic evaluation results.”

Artificial insemination played a critical role in this transformation. Dad notes that “90% of genetic gain in a population comes from the sires used,” highlighting the outsized impact of bull selection decisions. His Master’s thesis had recommended expanding young sire sampling programs while increasing emphasis on production traits – a strategy eventually adopted by Canadian A.I. organizations with remarkable results. Dad notes with pride that “CA (<2% global cows) achieved 25% global Holstein semen sales” by following this approach.

Passing on the Legacy: Murray Hunt shares his lifelong passion for Holstein genetics with the next generation of dairy enthusiasts—his grandchildren. With the same patient guidance that helped transform Canadian dairy breeding, Murray introduces these young minds to the fundamentals of dairy cattle evaluation. His grandchildren's eager engagement with the Holstein calves reflects how Murray's influence extends beyond industry innovations to family values. This moment captures the essence of Murray's greatest pride: not just his revolutionary contributions to dairy genetics, but the knowledge and appreciation he instills in his family, ensuring his passion for quality dairy cattle continues for generations to come.
Passing on the Legacy: Murray Hunt shares his lifelong passion for Holstein genetics with the next generation of dairy enthusiasts—his grandchildren. With the same patient guidance that helped transform Canadian dairy breeding, Murray introduces these young minds to the fundamentals of dairy cattle evaluation. His grandchildren’s eager engagement with the Holstein calves reflects how Murray’s influence extends beyond industry innovations to family values. This moment captures the essence of Murray’s greatest pride: not just his revolutionary contributions to dairy genetics, but the knowledge and appreciation he instills in his family, ensuring his passion for quality dairy cattle continues for generations to come.

Dad’s Leadership Philosophy: Building Bridges Across the Industry

Beyond his technical innovations, I’ve always admired Dad’s leadership philosophy and vision for the industry. Though he’s never been one to seek the spotlight, his influence extends far beyond his official roles.

Dad’s approach emphasizes collaboration across organizational boundaries. Despite the competitive nature of the artificial insemination industry, he worked effectively within the Canadian Association of Animal Breeders to foster cooperation on research and national development initiatives. He understood that industry-wide progress required organizations to work together while allowing for healthy marketing competition.

As a mentor, Dad emphasizes forward-thinking and vision. He believes that “a mentor is not an honest mentor if all they do is encourage mentees to repeat the past that no longer applies.” Instead, he tries “to make sure a mentee thinks both progressively and proactively,” recognizing that “visioning is not a universal trait possessed by people” and often “makes the majority of people uncomfortable.”

Growing up, I watched Dad implement this methodical approach to industry challenges: “1. Get the industry to describe the problem/challenge 2. Invite all organizations that want to be part of the future to support/fund an independent task force. 3. Name only open-minded visionary people in the task force. 4. Circulate findings/recommendation/proposed plan 5. Bring industry together to accept.” This structured yet inclusive approach characterizes his leadership style.

Throughout his career, Dad demonstrated the ability to identify emerging needs and respond proactively. He led the privatization of milk recording and genetic evaluations when government agencies withdrew support, ensuring these critical services continued under industry management. Similarly, he helped establish the Genetic Evaluation Board and supported the creation and funding of the Centre for Genetic Improvement of Livestock, building infrastructure for ongoing industry advancement.

Here stands the last two-year-old to achieve the coveted Very Good classification before the herd dispersal, with Murray Hunt attentively holding her as she enjoys her grain. This young Holstein embodies the <a href='https://www.thebullvine.com/management/beat-heat-dairy-cattle-breeding-milk-production-challenges-caused-heat-stress/' data-lazy-src=

Dad’s Vision for Dairy’s Future

As Dad turns 80 today, his forward-looking perspective remains as sharp as ever. When reflecting on his life’s work, he demonstrates the same clear-eyed pragmatism that characterized his professional contributions.

Rather than highlighting specific career achievements, Dad identifies his family as his most significant accomplishment: “K&M’s legacy will be the great things that our families achieve.” This sentiment reflects his partnership with Mom and their pride in raising “three outstanding/accomplished children and now eight great grands.”

Looking toward the future of dairy breeding, Dad advocates for a more comprehensive approach that moves beyond the current emphasis on total merit indexes. He expresses concern that “the over-use of TMI’s (TPI, LPI, NM$ etc)” without eliminating animals that are below average for health, mobility, fertility, and other functional traits is “holding breeding back in developing the animals needed for 2050.”

Dad envisions breeding programs that more effectively incorporate adaptability, disease resistance, and other functional traits. When asked if breeding programs should include these characteristics, his response is emphatic: “For sure, YES. Cannot happen soon enough.”

On the question of genetic diversity, Dad offers a provocative perspective. He suggests “that we are currently chasing the wrong tool – inbreeding. We need more information on the genetic makeups that cause problems and not just on common ancestry. The commonality of future offspring not about common ancestors.”

Dad acknowledges the structural challenges facing small-scale dairy producers. With “75% US milk com[ing] form herds of 1000+ cows,” he recognizes that “small scale breeders <100 cows must have a novel, unique specialty.” With characteristic directness, he states that “future milk production, like-it-or-not, depends on technology, scale (marketing, buying, costs,..) is a must, automation… Time waits for no one.”

To address future industry challenges, Dad advocates a comprehensive, multi-disciplinary approach. He notes there is “too much individual silo work/approached” and argues that “farmers/industry needs a wide-scoped approach.” This holistic vision challenges the tendency toward specialization and compartmentalization that can impede progress on complex issues.

The Hunt family legacy in dairy excellence captured in this multi-generational gathering. Seated in the center, Murray and Karen Hunt are surrounded by their accomplished children and grandchildren. The photo showcases the remarkable family Murray proudly references as his most significant legacy. His three children have each made extraordinary contributions to agriculture: Paul (CEO of URUS, the world's largest dairy genetics company), Heather (a leading animal nutritionist), and Andrew (founder of The Bullvine). This family portrait beautifully illustrates Murray's belief that "K&M's legacy will be the great things that our families achieve" - a promise fulfilled through their collective impact on the global dairy industry.
The Hunt family legacy in dairy excellence captured in this multi-generational gathering. Seated in the center, Murray and Karen Hunt are surrounded by their accomplished children and grandchildren. The photo showcases the remarkable family Murray proudly references as his most significant legacy. His three children have each made extraordinary contributions to agriculture: Paul (CEO of URUS, the world’s largest dairy genetics company), Heather (a leading animal nutritionist), and Andrew (founder of The Bullvine). This family portrait beautifully illustrates Murray’s belief that “Karen &Murray’s legacy will be the great things that our families achieve” – a promise fulfilled through their collective impact on the global dairy industry.

The Legacy of My Father at 80

As we celebrate Dad’s 80th birthday today, I’m struck by how his contributions to Canadian dairy genetics represent an extraordinary blend of scientific rigor, practical application, and forward-thinking leadership. From his early days of responsibility at Huntsdale Farm to his transformative work at Holstein Canada and beyond, Dad consistently bridged the gap between research institutions and working farms, translating complex genetic principles into practical selection tools that farmers could use.

Dad’s development of the Dollar Difference Formula and his leadership in modernizing Type Classification programs fundamentally changed how dairy cattle are evaluated and selected. By emphasizing economic measures and implementing sophisticated statistical methodologies, he helped shift the industry from subjective visual assessment toward data-driven decision-making. The dramatic expansion of Canadian Holstein genetics in international markets – achieving 25% of global Holstein semen sales with just 2% of the world’s Holstein cows – is a testament to the effectiveness of the approaches he championed.

Beyond his technical innovations, Dad’s collaborative leadership style created frameworks for industry cooperation that continue to benefit Canadian agriculture. His ability to work across organizational boundaries, engage stakeholders, and build consensus around complex issues enabled transformative change that might otherwise have stalled amid competing interests.

Perhaps most significantly, Dad has consistently challenged the industry to look forward rather than backward. As he notes when describing effective mentorship, “A mentor is not an honest mentor if all they do is encourage mentees to repeat the past that no longer applies.” This progressive orientation sometimes made him a contrarian voice, willing to question established practices when they impeded advancement.

While Dad’s professional achievements are substantial, he identifies his family – Mom, my siblings, and I – as his most significant legacy. This personal priority has not diminished his impact on the dairy industry but enriched it, grounding his scientific work in the practical realities of family farming and generational sustainability.

Today, as we celebrate Dad’s 80th birthday, I’m profoundly grateful for the industry leader and the father he has been. His methodical, science-based, and holistic approach to genetic improvement provides a professional and personal legacy – teaching us to balance progress with pragmatism, innovation with sustainability, and ambition with humility. Happy 80th birthday, Dad. Your legacy continues to grow with each generation you’ve touched – in our family and throughout the dairy world.

Key Takeaways:

  • Revolutionized bull selection with the Dollar Difference Formula, prioritizing economic value over show-ring traits decades before industry standards.
  • Pioneered data-driven breeding by modernizing cattle evaluation systems, increasing Type Classification participation eightfold.
  • Bridged science and farming through collaborative leadership, making Canadian genetics a global powerhouse.
  • Championed future-ready breeding advocating for health, fertility, and adaptability alongside production metrics.
  • Legacy of mentorship and family—proving innovation thrives when grounded in community and generational wisdom.

Executive Summary:

On his 80th birthday, Murray Hunt’s legacy as a dairy genetics pioneer shines through his transformative work developing the Dollar Difference Formula and modernizing cattle evaluation systems. As told by his son Andrew, Hunt’s career at Holstein Canada blended rigorous science with practical farming insights, shifting industry focus from show-ring aesthetics to economic efficiency. His leadership in implementing BLUP statistical models and expanding Type Classification programs positioned Canadian genetics as global leaders. Beyond technical innovations, Hunt fostered industry collaboration and mentored future leaders while prioritizing family as his greatest achievement. This profile reveals how one man’s vision reshaped dairy breeding through data-driven strategies and unwavering commitment to progress.

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2025 U.S. Genetic Base Change: Final Values and Strategic Implications

Two thousand twenty-five genetic base shifts are most substantial for the Holsteins. Calving traits delayed amid inbreeding surge – what it means for your herd’s future.

EXECUTIVE SUMMARY: The 2025 U.S. genetic base change reveals accelerated progress but new complexities, with Holsteins facing amplified inbreeding impacts on PTAs. While most traits now reflect 2020-born cows, calving trait updates remain delayed until August due to calculation anomalies. Breed-specific adjustments demand revised selection strategies, particularly for semen use decisions. Updated Lifetime Net Merit indices reflect shifting market realities, while enhanced reliability calculations improve non-Holstein-type evaluations. This reset demands immediate breeder action to maintain genetic momentum.

KEY TAKEAWAYS:

  • Base Change Magnitude: The largest adjustment in years reflects a 5-year genetic leap, requiring recalibration of PTA benchmarks
  • Calving Traits On Hold: Phenotypic calculation quirks delay updates until August 2025 despite other traits going live
  • Holstein Inbreeding Effect: Rising inbreeding rates amplify PTA shifts, demanding revised selection thresholds
  • Economic Index Overhaul: NM$ revisions align with current milk prices and feed costs, altering sire rankings
  • Strategic Imperative: Breeders must reassess sexed/beef semen use criteria to capitalize on new genetic realities

The April 2025 U.S. genetic base change represents one of the most significant updates in recent years, reflecting unprecedented genetic progress in dairy cattle over the past five years. As the base shifts from cows born in 2015 to those born in 2020, dairy producers will need to recalibrate their genetic selection strategies. The final values reveal substantial changes across breeds, with adjustments to PTA values, breeding indices, and reference populations. Notably, calving traits have been temporarily excluded due to unexpected results when applying the base change calculations, with updates for these traits postponed until August 2025 following further investigation. The accelerated genetic progress demonstrated by this base change, combined with increasing inbreeding rates, especially in Holsteins, signals both positive advancement and new challenges for dairy breeders.

Table 1: Value of the genetic change between cows born in 2020 and cows born in 2015.

TraitUnitsAyrshireBrown SwissGuernseyHolsteinJerseyMilking Shorthorn
MilkPounds142381687523556
FatPounds3904416-7
ProteinPounds51422914-3
Productive lifeMonths0.080.90.722.311.610.37
Somatic cell score (SCS)Log base 2 units0.02-0.040-0.10.020.02
Daughter pregnancy rate%-0.99-0.61-0.45-0.21-0.39-0.53
Heifer conception rate%-0.690.14-0.320.941.41-0.52
Cow conception rate%-1.15-0.48-0.850.450.05-0.37
Cow livability%-0.860.47-0.030.410.61-0.04
Gestation length2Days0.15-0.080.16-0.650.28̶
Residual Feed IntakePounds̶̶̶-42.34̶̶
Milk fever / Hypocalcemia%̶̶̶0.070.1̶
Displaced abomasum%̶̶̶0.350.21̶
Ketosis%̶̶̶1.04-0.06̶
Mastitis%̶-0.01̶0.7-1.05̶
Metritis%̶̶̶1.02-0.02̶
Retained Placenta%̶̶̶0.01-0.11̶
Early first calvingDays-0.250.660.232.371.93-1.72
Heifer LivabilityDays̶̶̶0.460.18̶
Final ScorePoints0.20.20.3*0.50.2
StaturePoints0.50.4-0.1*0.50.2
StrengthPoints00.10.1*0.10
Dairy formPoints0.20-0.1*0.40.2
Front Teat AttachmentPoints0.30.20.2*0.20.1
Rear Legs – Side ViewPoints-0.10-0.2*0-0.1
Body depthPoints0.100*00.1
Rump anglePoints00.2-0.5*-0.30
Rump widthPoints0.20.10.2*0.30.2
Fore udder attachmentPoints0.5̶0.5̶0.7*0.90.2
Rear udder heightPoints0.4̶0.4̶0.5*0.50.2
Rear udder widthPoints0.20.20.2*0.10.1
Udder depthPoints0.60.40.6*0.70.2
Udder cleftPoints0.30.10.1*0.20.1
Front teat placementPoints0.30.30.2*0.40.2
Teat LengthPoints-0.2-0.4-0.2*0.1-0.1
Rear Legs – Rear ViewPoints̶0.10.2*00.1
MobilityPoints̶0.1̶̶00.1
Milking SpeedPoints̶0̶̶00
Rear teat placement – rear viewPoints̶0.1̶̶0.3̶
Rear teat placement – side viewPoints̶̶̶̶-0.1̶
Lifetime Net Merit**Dollars71130-15404179-12
Lifetime Cheese Merit**Dollars65117-17375166-4
Lifetime Fluid Merit**Dollars73135-13417184-15
Lifetime Grazing Merit**Dollars47104-39386151-30

– Trait not calculated and published for the breed
* Trait calculated by Holstein Association USA
** Economic weights applied to Lifetime Merit Indices are also updated in April 2025.

Understanding the Genetic Base Change Process

The U.S. genetic base update is a routine recalibration every five years to align selection tools with the current dairy herd’s genetic capabilities. Beginning April 1, 2025, the genetic evaluations produced by the Council on Dairy Cattle Breeding (CDCB) will shift their reference point from cows born in 2015 to those born in 2020. This shift resets the baseline against which all animals are measured, ensuring that genetic evaluations remain relevant in a rapidly improving population.

Every dairy animal with genetic evaluations based on CDCB and Holstein USA data is compared to this breed population average, known as the base. Traits are measured as Predicted Transmitting Abilities (PTAs) relative to this established baseline. As genetic progress continually advances, this five-year recalibration provides dairy producers with an accurate point of comparison, essentially serving as a genetic report card that demonstrates progress compared to the previous generation.

The 2025 base change is particularly notable because it’s larger than previous adjustments, directly reflecting the industry’s accelerated genetic progress in the preceding five years. Genomic evaluations and advanced reproductive technologies, including sexed semen, embryo transfer, and in-vitro fertilization, primarily drive this acceleration.

Key Adjustments and Their Implications

The genetic base change involves complex adjustments beyond measuring the genetic difference between cow populations from different years. After determining the genetic difference between cows born in 2020 and those born in 2015, inbreeding and heterosis adjustments are applied, significantly impacting the final PTA values.

In the Holstein breed particularly, the increasing rate of inbreeding over the five years has amplified the effect of these adjustments on PTA values. This means the numerical shifts in genetic evaluations reflect genetic advancement and changing population dynamics. Understanding these nuances is critical for correctly interpreting the new genetic evaluations for dairy producers.

Along with the base change, the Lifetime Net Merit (NM$) index is being revised, including updates to Cheese, Fluid, and Grazing Merit. This 2025 revision adjusts methods for estimating trait values and updates numerous income and cost variables, such as milk prices, feed requirements, and reproductive options. Such revisions ensure that selection indices reflect current economic realities and production objectives.

Breed-Specific Impacts

The magnitude of the base change adjustments varies considerably across breeds, reflecting different rates of genetic progress. These differential impacts underscore the importance of breed-specific genetic selection strategies. Dairy producers must adjust their selection thresholds accordingly, particularly when deciding which cows to breed with sexed semen versus beef semen.

Calving Traits: A Notable Exception

A significant aspect of the 2025 base change is the decision to maintain calving traits in their current base. The calving traits—Daughter Calving Ease, Sire Calving Ease, Daughter Stillbirth, and Sire Stillbirth—represent a unique category in which genetic evaluations are reported on an observed (phenotypic) scale, meaning both genetic and phenotypic bases must be updated during a base change.

Unexpected results emerged when these base updates were applied for the April evaluation. Due to the timing of this discovery, the CDCB decided to maintain calving traits using the same genetic and phenotypic bases used to calculate them in December 2024. This decision ensures reliability while allowing time for further investigation. The CDCB expects to update the bases for calving traits in August 2025 after completing a thorough analysis.

This temporary maintenance of the previous base for calving traits will not impact other characteristics in the genetic evaluations. New phenotypic data received since December will still be incorporated, ensuring the evaluations remain current despite using the previous base.

Updates to Reference Populations and Calculation Methods

Breed Base Representation Changes

In addition to the core base change, April 2025 brings significant updates to the Breed Base Representation (BBR) reference population. These updates implement refined business rules for selecting purebred bulls, made possible by increasing the availability of genotyped animals and advancements in data quality, methodologies, and technology.

The BBR reference population will now be selected from genotyped, progeny-tested bulls with at least 10 enrolled daughters (excluding bulls with status codes C and N), complete pedigrees, and are classified as purebred within each breed of evaluation. When rounded to the nearest integer, a purebred bull must have a pedigree-based heterosis value ≤ 1%.

These changes will affect the percentage of animals receiving new BBR values differently across breeds—from approximately 25% in Ayrshire to only about 1% in Holstein. Generally, the new methodology will decrease BBR values across breeds, as it improves the detection of animals with non-purebred ancestors.

Type Trait Reliability Calculations

For non-Holstein breeds, April 2025 brings a significant methodological update to type trait reliability calculations. Historically, while PTAs for type evaluations have been derived from a multiple-trait model, reliabilities were calculated using a single-trait model. The growing volume of appraisal data has prompted the alignment of both processes to follow the multiple-trait methodology.

As a result, traditional PTAs will remain unchanged. Still, reliabilities for most traits will increase, particularly those with limited data, which will now benefit from genetic correlations with other characteristics. Genomic PTAs will see more noticeable impacts as reliability adjustments affect SNP solutions and weighting factors in final calculations.

Strategic Implications for Dairy Producers

The 2025 base change presents dairy producers with a significant opportunity to reassess their genetic improvement strategies. With genetic progress accelerating, an effective selection strategy becomes increasingly crucial. Selection indices like Herd Health Profit Dollars® (HHP$®) provide efficient approaches to simultaneous improvement across multiple traits.

The adjustments coming in April mean producers will likely need to recalibrate their selection thresholds for A.I. sires and adjust criteria for determining which cows are bred to beef or sexed semen. This recalibration process is essential to maintain genetic progress and ensure that genetic selection decisions align with updated evaluations.

While potentially disruptive in the short term, the magnitude of this base change ultimately reflects the industry’s success in accelerating genetic improvement. It signals that dairy producers are making faster genetic progress than ever, necessitating corresponding evolution in genetic evaluation systems to maintain their accuracy and relevance.

Conclusion

The 2025 U.S. genetic base change represents both remarkable progress and an opportunity for strategic realignment. The substantial shifts in genetic evaluations across breeds demonstrate the dairy industry’s success in accelerating genetic improvement through advanced technologies and selection practices. While the adjustment process may temporarily disrupt established selection thresholds, it ultimately provides dairy producers with more accurate tools for genetic selection.

The special handling of calving traits highlights the complexity of genetic evaluation systems and the importance of maintaining evaluation integrity even when unexpected challenges arise. Meanwhile, the updates to reference populations and calculation methodologies further refine the precision of genetic evaluations.

This base change is a milestone for dairy producers, marking five years of genetic advancement and prompting them to reevaluate selection strategies to ensure continued progress. By understanding these changes and adjusting breeding decisions accordingly, producers can leverage this base change to enhance their herds’ genetic potential and profitability in the years ahead.

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Round Oak Rag Apple Elevation: The Bull That Changed Everything

Born from an unlikely mating, one bull revolutionized global dairy breeding with genetics so powerful they still dominate herds 60 years later.

Round Oak Rag Apple Elevation (1965-1979), the legendary Holstein sire dubbed “Bull of the Century,” photographed in his prime at Select Sires. This unassuming black and white bull from Virginia transformed global dairy genetics with his exceptional ability to transmit production, conformation, and longevity traits simultaneously. Note his balanced frame, strong topline, and characteristic Elevation profile—physical traits that would be passed to over 8.8 million descendants worldwide. While unremarkable by today’s extreme standards, this bull’s genetic blueprint revolutionized Holstein breeding and continues to influence elite dairy cattle six decades later. His balanced genetics remain the gold standard for functional type: not too tall, not too extreme, but built to last. Photo: Remsberg.
Round Oak Rag Apple Elevation (1965-1979), the legendary Holstein sire dubbed “Bull of the Century,” photographed in his prime at Select Sires. This unassuming black and white bull from Virginia transformed global dairy genetics with his exceptional ability to transmit production, conformation, and longevity traits simultaneously. Note his balanced frame, strong topline, and characteristic Elevation profile—physical traits that would be passed to over 8.8 million descendants worldwide. While unremarkable by today’s extreme standards, this bull’s genetic blueprint revolutionized Holstein breeding and continues to influence elite dairy cattle six decades later. His balanced genetics remain the gold standard for functional type: not too tall, not too extreme, but built to last. Photo: Remsberg.

Do you know how some legends never fade? Well, in the dairy world, there’s one name that still makes breeders sit up straighter when mentioned – Round Oak Rag Apple Elevation. I can’t tell you how often I’ve heard old-timers at cattle shows talk about this bull with a reverence usually reserved for religious figures. And honestly, they’re not wrong.

Born in 1965 on a modest Virginia farm, this unassuming black-and-white calf would become the most significant genetic influencer Holstein breeding has ever seen. Can you believe his bloodline now runs through nearly 9 million descendants? That’s right – almost every glass of milk you’ve ever enjoyed likely came from a cow with some connection to this legendary sire.

What made Elevation so special? He delivered both, unlike most bulls that give you either production OR pretty cows. His daughters pumped an incredible 29,500 pounds of milk during their first lactations – beating their peers by 15%! – while sporting those picture-perfect udders that look like they were crafted by a sculptor with an obsession for symmetry. You’ve gotta appreciate a bull that refuses to compromise.

I’ve always found it fascinating that his story began with what you might call a questionable mating. His sire had fertility issues, and his dam was considered too slow-maturing for the fast-paced dairy world. This pairing might never have happened in today’s era of genomic testing and algorithm-driven breeding programs. Kinda makes you wonder what other genetic gold mines we’re potentially missing by being too reliant on numbers.

The Unlikely Star: How Elevation Came to Be

George Miller, a pivotal figure in Holstein breeding history and cousin to Ronald Hope Sr., photographed during his tenure as marketing manager at Select Sires. Growing up on his uncle’s Round Oak Farm in Virginia, Miller was instrumental in planning the legendary mating that produced Round Oak Rag Apple Elevation. After earning degrees in dairy science from Virginia Polytechnic Institute, Miller’s career spanned from managing Virginia Artificial Breeders Association to joining Select Sires in 1973, where former general manager Dick Chichester praised him as “honest” and committed to “doing things right.” Miller’s passionate advocacy for balanced genetics and his foresight regarding ELEVATION’s potential helped transform dairy breeding practices worldwide. Following his passing in February 2021 at age 94, Select Sires established the George Miller Memorial Scholarship Fund to honor his legacy. Photo courtesy of Select Sires Archives.
George Miller, a pivotal figure in Holstein breeding history and cousin to Ronald Hope Sr., photographed during his tenure as marketing manager at Select Sires. Growing up on his uncle’s Round Oak Farm in Virginia, Miller was instrumental in planning the legendary mating that produced Round Oak Rag Apple Elevation. After earning degrees in dairy science from Virginia Polytechnic Institute, Miller’s career spanned from managing Virginia Artificial Breeders Association to joining Select Sires in 1973, where former general manager Dick Chichester praised him as “honest” and committed to “doing things right.” Miller’s passionate advocacy for balanced genetics and his foresight regarding ELEVATION’s potential helped transform dairy breeding practices worldwide. Following his passing in February 2021 at age 94, Select Sires established the George Miller Memorial Scholarship Fund to honor his legacy. Photo courtesy of Select Sires Archives.

So here’s the backstory that sounds more like a feel-good movie than real life. Two cousins, Ronald Hope Sr. and George Miller, had spent a quarter-century meticulously layering Burke and Ivanhoe bloodlines into their herd at Round Oak Farm. Talk about playing the long game! These guys weren’t chasing quick wins but building something meant to last.

In 1965, they made a decision that probably raised some eyebrows. They bred Tidy Burke Elevation (a bull with questionable fertility) to Round Oak Ivanhoe Eve (a cow relegated to the farm‘s “B-team” because she matured too slowly). It wasn’t exactly a match made in bovine heaven, at least on paper.

But man, did that gamble pay off! This unlikely coupling created a genetic alchemy that would transform dairy farming forever. Elevation inherited the milk-producing magic from his sire’s Burke lineage while getting structural soundness and mammary excellence from his dam’s Ivanhoe connections. The result? A genetic unicorn whose DNA contained a rare chromosome 6 haplotype that optimized fat-to-protein ratios – something we didn’t even have the technology to identify until decades later!

You might be surprised to learn that Elevation wasn’t an instant sensation. His progeny consistently came in second place at early shows – never first. Judges didn’t know what to make of his balanced but unspectacular offspring. They weren’t the tallest, broadest, or most extreme in any category. They were just… good at everything. Talk about being ahead of your time!

Ironically and fitting, this “runner-up” status would eventually prove prophetic. While more specialized, flashier bloodlines came and went, Elevation’s descendants ultimately dominated milking parlors and show rings worldwide. Their versatility outlasted everything else.

Five Qualities That Made Elevation a Legend

If you’ve spent time around dairy farms, you know that most bulls have one standout trait – maybe great production or fancy udders. But Elevation? This guy was the complete package. He redefined Holstein’s breeding through five key characteristics that created what I like to call the “genetic royal flush.”

First up: production. His daughters weren’t just good milkers – they were milk-making machines. Averaging 29,500 pounds in their first lactations during the 1970s put them 15% ahead of their contemporaries. And unlike bulls that give you quantity at the expense of quality, Elevation’s daughters maintained excellent butterfat and protein percentages. You couldn’t ask for more!

Then there were those udders – my goodness, those udders! Charlie Will, who knew these cows better than most, described them as having “high and wide rear udders with exceptional shape and symmetry.” This wasn’t just pretty – it was functional. These udders stayed attached 2-3 lactations longer than average, translating to an extra $1,200 profit per cow back in the 70s. Not too shabby!

Mobility might not be the sexiest trait to discuss over coffee, but it’s a game-changer on the farm. Elevation’s girls showed up with “straight legs, healthy hocks, and strong loins” – dull on paper, maybe, but pure gold in practice. These cows stayed sound even on concrete floors (the bane of many dairy cows’ existence), allowing them to keep producing at high levels for 5-7 lactations when most cows were burning out after 3.

Fertility might be the most underrated of Elevation’s gifts. His daughters rebred 14 days faster than their herd mates – two weeks might not sound like much, but multiply that across thousands of cows and millions of lactations, and you’re talking serious money. Plus, this reproductive efficiency helped his genetics spread like wildfire.

Finally, there’s longevity – the crown jewel. While the industry average was 2.8 lactations per cow in the 1970s, Elevation’s daughters stuck around for 4.2. That’s a 50% increase in productive life! Herds with his bloodlines reported 22% lower replacement costs. For farmers operating on tight margins, this was revolutionary.

What sets Elevation apart wasn’t excelling in any category – it was his “genetic coherence,” the ability to transmit ALL these qualities simultaneously without trade-offs. It’s like getting a sports car with excellent gas mileage or a delicious and healthy dessert. Usually, you don’t get both, but with Elevation, you did!

OLMAR ELEVATION DAZZLING STAR (EX-94 GMD), photographed in her prime, exemplifies the exceptional type and production balance that made Elevation daughters legendary. Her strong, well-attached mammary system and correct dairy structure showcase the genetic superiority that earned her both an Excellent classification and Gold Medal Dam status—hallmark achievements reflecting Elevation’s ability to produce daughters who excelled in both the show ring and milking parlor. Note her combination of dairy strength, angularity, and impressive udder capacity—traits that contributed to extended productive life and the “genetic coherence” discussed in our article. Photo: Pete’s Photo
OLMAR ELEVATION DAZZLING STAR (EX-94 GMD), photographed in her prime, exemplifies the exceptional type and production balance that made Elevation daughters legendary. Her strong, well-attached mammary system and correct dairy structure showcase the genetic superiority that earned her both an Excellent classification and Gold Medal Dam status—hallmark achievements reflecting Elevation’s ability to produce daughters who excelled in both the show ring and milking parlor. Note her combination of dairy strength, angularity, and impressive udder capacity—traits that contributed to extended productive life and the “genetic coherence” discussed in our article. Photo: Pete’s Photo

How One Bull Transformed an Industry

You know what’s crazy? Elevation didn’t just change individual herds—it reshaped entire organizations and industry practices. I’ve talked with folks who worked at Select Sires during that era, and they’ll tell you straight up: “Elevation put Select Sires on the map.”

In the ’60s, Select Sires struggled to establish itself as a newly formed federation of regional breeding organizations. Then this bull came with his perfect combination of production and type, and suddenly, everyone wanted Select Sires’ genetics. The revenue from Elevation semen sales built the company’s infrastructure. George Miller said it best: “It’s been said that Elevation built the barns at Sire Power and Select Sires.”

Think about that impact for a minute. One Bull’s genetics were so sought-after that they funded buildings, grew market share, created brand identity, and helped merge 18 state-level organizations into a cohesive national presence. That’s not just breeding success – that’s business transformation!

His influence spread well beyond American borders, too. Elevation’s semen was shipped to 45 countries, fundamentally reshaping global Holstein breeding. He served as a Holstein ambassador, making friends for American genetics worldwide. In Canada, his impact was especially pronounced through his son Hanoverhill Starbuck, who became the cornerstone of Canadian breeding programs. European dairy industries in France, Italy, and the Netherlands incorporated his bloodlines to improve their national herds. Elevation descendants eventually made up 70% of the Holstein population in some countries, like France!

Developing dairy nations used Elevation genetics to rapidly modernize their herds, while emerging dairy industries in Asia used their bloodlines to establish foundation herds adapted to local conditions. He created a genetic standardization that connected Holstein populations worldwide –bovine globalization, if you will!

A poignant moment in dairy breeding history: Mr. and Mrs. Ronald Hope of Purcelville, Virginia (far left) receive a painted portrait of Round Oak Rag Apple Elevation at his memorial dedication ceremony on August 1, 1979. The group stands behind Elevation’s permanent gravestone at Select Sires headquarters, which marks his life from August 30, 1965, to April 25, 1979. The ceremony honored the bull that transformed the Holstein breed and financially secured Select Sires’ future. Also pictured are Robert Rumler of Holstein Association, Dick Chichester and George Miller of Select Sires—the latter being Hope’s cousin who suggested the legendary mating that produced Elevation. The memorial site, positioned by the reflecting pond at Select Sires’ main entrance, remains a pilgrimage destination for dairy breeding enthusiasts worldwide. Photo: Johnson/Select Sires Archives.
A poignant moment in dairy breeding history: Mr. and Mrs. Ronald Hope of Purcelville, Virginia (far left) receive a painted portrait of Round Oak Rag Apple Elevation at his memorial dedication ceremony on August 1, 1979. The group stands behind Elevation’s permanent gravestone at Select Sires headquarters, which marks his life from August 30, 1965, to April 25, 1979. The ceremony honored the bull that transformed the Holstein breed and financially secured Select Sires’ future. Also pictured are Robert Rumler of Holstein Association, Dick Chichester and George Miller of Select Sires—the latter being Hope’s cousin who suggested the legendary mating that produced Elevation. The memorial site, positioned by the reflecting pond at Select Sires’ main entrance, remains a pilgrimage destination for dairy breeding enthusiasts worldwide. Photo: Johnson/Select Sires Archives.

The Family Tree That Changed Everything

Want to know what cemented Elevation’s legacy? His sons – over 10,000 of them became registered AI sires! That’s an army of genetic influence that’s almost impossible to comprehend. Some of his most influential sons include Sweet-Haven Tradition, Rockalli Son of Bova, Marshfield Elevation Tony, Ocean-View Sexation, and Straight-Pine Elevation Pete. Charlie Will also highlights Mars Tony and Lime Hollow Mars as influential Elevation sons.

Straight-Pine Elevation Pete, one of Round Oak Rag Apple Elevation’s most influential sons, photographed in the early 1970s. Pete carried forward his sire’s exceptional genetic traits for production and conformation, helping to establish the Elevation bloodline throughout North American Holstein herds. Note his balanced frame, strong topline, and dairy character—hallmarks of the structural soundness that made Elevation progeny legendary for their longevity and productive life. Photo credit: Remsberg.
Straight-Pine Elevation Pete, one of Round Oak Rag Apple Elevation’s most influential sons, photographed in the early 1970s. Pete carried forward his sire’s exceptional genetic traits for production and conformation, helping to establish the Elevation bloodline throughout North American Holstein herds. Note his balanced frame, strong topline, and dairy character—hallmarks of the structural soundness that made Elevation progeny legendary for their longevity and productive life. Photo credit: Remsberg.

But if we’re talking about Elevation’s sons, we’ve got to spotlight Hanoverhill Starbucks. If Elevation were the king, Starbucks would have been the crown prince who expanded the dynasty. His impact on global Holstein genetics was profound, especially in Canada. Starbucks sons like Madawaska Aerostar, Besne Buck, Fatal, and Sabbiona Bookie carried Elevation’s genes into another generation with even more significant influence.

Hanoverhill Starbuck, one of the most influential Holstein sires in dairy history, captured here at 5 years old by photographer Jim Rose. Standing an impressive 73½ inches at the shoulder (1.87m) and weighing 2,580 lbs (1,173 kg), Starbuck’s exceptional feet and leg quality—evident in this profile—became his trademark and a key factor in his global genetic impact. Born in 1979 and sired by the legendary Round Oak Rag Apple Elevation, Starbuck went on to father over 200,000 daughters and 209 proven sons across 45 countries, earning the “Premier Sire” title 27 times at major Holstein shows. His balanced frame, perfect leg set, and overall structural correctness revolutionized Holstein breeding, with an estimated 93% of Canadian Holsteins born between 2003-2005 tracing back to this remarkable bull. The Canadian Holstein Association eventually dubbed him “Simply the Best”—a title that begins to explain why his genetics remain influential in dairy herds worldwide nearly three decades after his passing in 1998. Photo: Jim Rose.
Hanoverhill Starbuck, one of the most influential Holstein sires in dairy history, captured here at 5 years old by photographer Jim Rose. Standing an impressive 73½ inches at the shoulder (1.87m) and weighing 2,580 lbs (1,173 kg), Starbuck’s exceptional feet and leg quality—evident in this profile—became his trademark and a key factor in his global genetic impact. Born in 1979 and sired by the legendary Round Oak Rag Apple Elevation, Starbuck went on to father over 200,000 daughters and 209 proven sons across 45 countries, earning the “Premier Sire” title 27 times at major Holstein shows. His balanced frame, perfect leg set, and overall structural correctness revolutionized Holstein breeding, with an estimated 93% of Canadian Holsteins born between 2003-2005 tracing back to this remarkable bull. The Canadian Holstein Association eventually dubbed him “Simply the Best”—a title that begins to explain why his genetics remain influential in dairy herds worldwide nearly three decades after his passing in 1998. Photo: Jim Rose.

The Starbucks line shows the power of Elevation’s genetics—they didn’t dilute over generations; they often amplified! Madawaska Aerostar became one of the first bulls to sell one million doses of frozen semen. His sons in Canada included Maughlin Storm and the Millionaire Sires Startmore Rudolph and Oliveholme Aeroline. Meanwhile, Besne Buck’s son, Jocko Besn, became so influential in France that he sired more than 50% of French Holstein cattle!

Northcroft Ella Elevation (EX-97 GMD DOM), one of Round Oak Rag Apple Elevation’s most celebrated daughters, photographed in her prime. Born February 26, 1974, Ella exemplifies the genetic perfection that made Elevation’s progeny legendary. Her flawless dairy structure, exceptional mammary system, and balanced frame earned her Supreme Champion honors at World Dairy Expo in 1980, where judges declared her “the new ideal Holstein cow.” This breeding masterpiece—out of an EX-91 GMD DOM Pawnee Farm Arlinda Chief dam—later received All-Time All-American Aged Cow recognition in 1984, cementing her place among the greatest show cows in Holstein history. Ella represents the pinnacle of Elevation’s ability to transmit both exceptional type and production traits simultaneously, embodying the “genetic coherence” that made her sire the Bull of the Century. Photo credit: Jack Remsberg.
Northcroft Ella Elevation (EX-97 GMD DOM), one of Round Oak Rag Apple Elevation’s most celebrated daughters, photographed in her prime. Born February 26, 1974, Ella exemplifies the genetic perfection that made Elevation’s progeny legendary. Her flawless dairy structure, exceptional mammary system, and balanced frame earned her Supreme Champion honors at World Dairy Expo in 1980, where judges declared her “the new ideal Holstein cow.” This breeding masterpiece—out of an EX-91 GMD DOM Pawnee Farm Arlinda Chief dam—later received All-Time All-American Aged Cow recognition in 1984, cementing her place among the greatest show cows in Holstein history. Ella represents the pinnacle of Elevation’s ability to transmit both exceptional type and production traits simultaneously, embodying the “genetic coherence” that made her sire the Bull of the Century. Photo credit: Jack Remsberg.

It wasn’t just Elevation’s sons making history, either. His daughters were equally remarkable. He once led the list for the most Excellent daughters and daughters, scoring 95, 96, and 97 points – the cream of the crop in classification terms. Stars like Ella and Twinkie (both EX-97 All-Time All-Americans), Cora (EX-GMD, dam of Carnation Counselor), and Lindy (EX-GMD, dam of Townson Lindy) didn’t just win in the show ring – they produced sons and grandsons that became influential sires themselves.

Elevation was considered the bull with the most descendants in the United States. It has been found that the two most influential bulls to Holstein US sires were Round Oak Rag Apple Elevation (Elevation) and Pawnee Farm Arlinda Chief (Chief)—up to 99% of AI bulls born after 2010 can be traced back to these animals. There’s something almost poetic about how his genetics have persisted through generation after generation, creating a legacy that continues to shape the Holstein breed today.

Clinton-Camp Majesty (EX-EXTRA), a pivotal son of Round Oak Rag Apple Elevation, photographed in his prime. Though modern genomic metrics undervalue his production (-2,366 lbs milk), Majesty inherited his sire’s structural strengths—including exceptional body strength (+0.97) and sound feet—while passing on key longevity traits to daughters. His genetic profile embodies the Elevation paradox: foundational yet penalized by the same breed progress he enabled. Photo: ST Genetics
Clinton-Camp Majesty (EX-EXTRA), a pivotal son of Round Oak Rag Apple Elevation, photographed in his prime. Though modern genomic metrics undervalue his production, Majesty inherited his sire’s structural strengths—including exceptional body strength and sound feet—while passing on key longevity traits to daughters. His genetic profile embodies the Elevation paradox: foundational yet penalized by the same breed progress he enabled.

A Legacy That Defies Time

You know what’s truly mind-blowing? Six decades after Elevation’s birth, his DNA still runs through 14.5% of active proven Holstein sires. In a world where genetic trends come and go faster than fashion styles, that staying power is nothing short of miraculous.

If you look at Elevation’s current CDCB genomic summary, you might wonder what all the fuss is about. It shows a Net Merit (NM$) of -821 and negative milk production traits (-2,483 lbs milk, -87 lbs fat). But these numbers don’t tell the real story – they’re comparing him to a modern Holstein population he helped create! It’s like penalizing your grandfather for not knowing how to use an iPhone when he helped invent the telephone.

Charlie Will, Holstein Program Manager at Select Sires, speaking at an industry event in his trademark red and black cooperative jacket. With over 45 <a href='https://www.thebullvine.com/a-i-industry/celebrating-50-years-of-semex-a-symbol-of-genetic-progress-and-technological-innovation/' data-lazy-src=

Charlie Will of Select Sires put it perfectly: “Elevation’s genes form the baseline against which we measure progress—you can’t delete the foundation of a skyscraper and expect it to stand.”

What’s fascinating is how specific Elevation traits continue to persist in elite modern genetics:

  • His signature high, wide rear udders (linked to mammary system haplotypes on chromosome 6) remain prevalent in 78% of bulls with >2,000 GTPI.
  • In current evaluations, his descendants inherit body condition scoring alleles associated with +1.1 Livability and +4.5 Daughter Pregnancy Rate.
  • The “Elevation fertility cluster” on chromosome 18 still appears in 63% of high-fertility sires today.

These traits contribute to what breeders call the “Elevation Effect” – cows that maintain production across multiple lactations despite increasing herd turnover rates. His descendants show 18% lower involuntary culling rates than non-elevation lines, making them ideal for pasture-based and robotic milking systems.

Here’s another mind-bender: Elevation’s DNA makes up 8.3% of the CDCB’s genomic reference population. This creates a fascinating paradox where modern genetic evaluations compare new bulls against a baseline that Elevation helped establish. No wonder 80% of elite genomic young sires carry at least one major Elevation haplotype!

Why Elevation Still Matters Today

Today’s breeding programs face a critical choice: preserve Elevation’s durability traits or chase marginal production gains. I’ve talked with farmers who’ve taken the balanced approach, maintaining 12-15% Elevation-derived genetics in their herds. They report some impressive results: 22% lower vet costs, +0.8 lactations per cow, and 3.2% higher lifetime profit than herds chasing the highest genomic numbers.

Elevation’s story paralleled critical advances in reproductive technology, creating a perfect storm of genetic proliferation. His career aligned with breakthroughs in semen freezing and storage that extended viable preservation from days to decades. As AI adoption accelerated worldwide in the 1970s, Elevation’s superior genetics rode this wave of technological diffusion. His career also coincided with the development of computerized progeny testing and record keeping, allowing his impact to be measured more precisely than any bull before him.

If there’s a lesson in Elevation’s story, actual genetic progress isn’t always about extremes – it’s about balance. In an era when genomic selection sometimes emphasizes single traits at the expense of others, Elevation reminds us that the most valuable cattle excel across multiple dimensions. They may not be the most extreme in any category, but they last longer, stay healthier, and ultimately make more money for their owners.

Final Thoughts on a Legend

Elevation’s story isn’t just about genetics – it’s about vision. It’s about two cousins looking beyond immediate results to create something lasting. It’s about recognizing that the most transformative influences sometimes come from unexpected places.

Elevation’s DNA still courses through 14.5% of active Holstein sires six decades later, defying modern genomic evaluations that might dismiss his contribution. While contemporary metrics chase hyperspecialization, his balanced genetic blueprint remains fundamental to functional dairy cattle worldwide.

The contradiction he represents is fascinating: modern genomic models may penalize his alleles for “low” production while simultaneously relying on his chromosome 6 haplotypes as reference points for udder health and efficiency. His descendants continue to excel in diverse systems, showing 18% lower involuntary culling rates and thriving in high-tech robotic facilities and grass-based operations.

As Holstein breeders confront sustainability challenges, Elevation’s legacy offers valuable insights. His balanced genetics align perfectly with modern demands for efficient, lower-carbon dairy systems. Studies show his metabolic efficiency alleles correlate with 4.2% reduced methane output – proving that sometimes old genetics solve new problems!

Ultimately, Round Oak Rag Apple Elevation reminds us that genetic progress isn’t about chasing extremes but finding balance. Elevation didn’t just lift the breed; he gave it wings.

And that, my friend, is the kind of legacy to which we can all raise a glass of milk.

Key Takeaways

  • Elevation’s success demonstrates that transformative genetics often emerge from partnerships that challenge short-term breeding trends, offering lessons for today’s genomic-focused selection methods.
  • His five signature traits formed a “genetic symphony” rarely found in combination—most bulls excel in either production or conformation, while Elevation delivered both without compromise.
  • Beyond individual herds, Elevation reshaped entire breeding organizations. His semen sales helped build Select Sires into a global AI powerhouse, and his genetics standardized Holstein traits across 45 countries.
  • Despite modern genomic evaluations rating him negatively, his chromosome 6 haplotypes remain essential reference points for udder health and efficiency, creating a paradox where his genes form the baseline against which progress is measured.
  • His most enduring legacy may be economic efficiency—herds retaining 12-15% Elevation-derived genetics report 22% lower veterinary costs and longer productive lives than those chasing extreme production traits.

Executive Summary

Round Oak Rag Apple Elevation, born in 1965 on a modest Virginia farm, transformed the dairy industry through his unparalleled genetic transmission of five critical traits: production, udder quality, mobility, fertility, and longevity. Dubbed the “Bull of the Century,” Elevation defied conventional breeding wisdom by emerging from an improbable mating between a questionable sire and a slow-maturing dam. His extraordinary ability to elevate mediocre genetics produced daughters averaging 29,500 pounds of milk (15% above contemporaries) while maintaining exceptional udder structure and extended productive lives. With over 10,000 registered sons and an estimated 8.8 million descendants worldwide, his genetic influence continues six decades later, with his DNA present in 14.5% of active Holstein sires despite the genomics revolution that followed him.

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The Cow That Built an Empire: Comestar Laurie Sheik’s Unstoppable Genetic Legacy

How an unassuming cow built a global dairy empire. Discover how Laurie Sheik’s genetics dominate barns worldwide—40 years later.

This historic image captures a pivotal moment in Holstein history as a young Comestar Laurie Sheik VG-88 23* claims first place in the Senior 2-Year-Old class at Expo Victoriaville. The trophy being presented was sponsored by Edgar Comtois, father of Marc Comtois, creating a meaningful family connection as Laurie Sheik began her remarkable show career. What makes this moment especially significant is that this unassuming cow would go on to become one of the most influential matriarchs in Holstein history, producing four millionaire bulls and establishing a genetic dynasty that continues to influence dairy breeding worldwide today. This early show ring success hinted at the extraordinary genetic potential that would eventually extend to 51 countries and span multiple generations of elite Holstein breeding.
A pivotal moment in Holstein history as a young Comestar Laurie Sheik VG-88 23* claims second place in the Senior 2-Year-Old class at World Dairy Expo. What makes this moment especially significant is that this unassuming cow would go on to become one of the most influential matriarchs in Holstein history, producing four millionaire bulls and establishing a genetic dynasty that continues to influence dairy breeding worldwide today. This early show ring success hinted at the extraordinary genetic potential that would eventually extend to 51 countries and span multiple generations of elite Holstein breeding.

Do you know how people talk about game-changers in sports or tech visionaries who transform industries overnight? In the dairy cattle breeding world, we also have our legends. And honestly, they don’t come much more significant than Comestar Laurie Sheik.

Picture this: It’s a chilly autumn day in 1989, and the buzz at the first-ever Comestar Sale in Quebec is reaching a fever pitch. Nobody expected much from this modest-looking, more white-than-black cow from Victoriaville when she entered the ring. But when the gavel finally dropped? A staggering $45,000 price, with the Pussemier family from Belgium joining Comestar to take a gamble that would reshape Holstein breeding worldwide.

This pivotal black and white photograph captures Comestar Laurie Sheik VG-88 23* at the first-ever Comestar Sale in 1989, where she commanded an extraordinary $45,000 as the event’s top seller—more than eight times the sale average of $5,605. This historic transaction marked the beginning of the Belgistar Union, as 50% ownership went to Belgian investors who recognized her exceptional genetic potential. With 80 head changing hands that day, nobody could have predicted that this unassuming cow standing calmly in the Comestar spotlight would go on to produce four millionaire bulls and reshape Holstein breeding across 51 countries. This image captures the exact moment when a genetic dynasty was born, forever changing the course of dairy cattle breeding worldwide.
Comestar Laurie Sheik VG-88 23* at the first-ever Comestar Sale in 1989, where she commanded an extraordinary $45,000 as the event’s top seller—more than eight times the sale average of $5,605. This historic transaction marked the beginning of the Belgistar Union, as 50% ownership went to Belgian investors who recognized her exceptional genetic potential. With 80 head changing hands that day, nobody could have predicted that this unassuming cow standing calmly in the Comestar spotlight would go on to produce four millionaire bulls and reshape Holstein breeding across 51 countries. This image captures the exact moment when a genetic dynasty was born, forever changing the course of dairy cattle breeding worldwide.

Talk about an underdog story! This unassuming cow would go on to rewrite the genetic playbook for the next four decades. And I’m not exaggerating when I say her influence is still being felt today in barns across 51 countries.

WHY ONE COW CHANGED EVERYTHING (AND WHY YOU SHOULD CARE)

This historic image captures Comestar Laurie Sheik VG-88 23* alongside her 1995 “La Vache de l’Année” (Cow of the Year) award - the inaugural recipient of Holstein Canada’s most prestigious individual honor. The regal backdrop and elegant trophy presentation befit her status as dairy royalty. Beyond her striking appearance, this unassuming cow from Victoriaville, Quebec would establish one of the most influential maternal bloodlines in Holstein history, producing four millionaire bulls and creating a genetic dynasty that continues to dominate Holstein breeding worldwide. Her selection as Canada’s first Cow of the Year recognized not just her individual excellence, but the extraordinary genetic potential that would transform dairy cattle breeding for generations to come.
Comestar Laurie Sheik VG-88 23* alongside her 1995 “La Vache de l’Année” (Cow of the Year) award – the inaugural recipient of Holstein Canada’s most prestigious individual honor. The regal backdrop and elegant trophy presentation befit her status as dairy royalty. Beyond her striking appearance, this unassuming cow from Victoriaville, Quebec would establish one of the most influential maternal bloodlines in Holstein history, producing four millionaire bulls and creating a genetic dynasty that continues to dominate Holstein breeding worldwide. Her selection as Canada’s first Cow of the Year recognized not just her individual excellence, but the extraordinary genetic potential that would transform dairy cattle breeding for generations to come.

Even if you’re not a Holstein fanatic (though if you’re reading The Bullvine, chances are you might be!), Laurie Sheik’s accomplishments will make anyone’s jaw drop:

  • She produced FOUR millionaire bulls – Leader, Lee, Lheros, and Outside. Can you imagine having just ONE bull reach that status from your breeding program? She gave our industry FOUR.
  • Her maternal line is ridiculous – 23 brood cow stars for Laurie Sheik herself, and her daughter Laura Black topped her with 24. That’s like having a Hall of Fame player whose kid becomes an even bigger star.
  • She bookended Holstein Canada’s Cow of the Year award by winning the inaugural honor in 1995 and having her descendant Lamadona grab the same title in 2022. That’s 27 years of genetic dominance!
  • Her genes are EVERYWHERE – 51 countries have her bloodlines, and at Bois Seigneur Holstein in Belgium, about 70% of their herd traces back to her. That’s not influence; that’s a takeover.

And get this – her descendants are still crushing it in both old-school tie-stall barns AND cutting-edge robotic milking systems. Talk about standing the test of time!

FROM FARM KID TO VISIONARY: THE MAN BEHIND THE LEGEND

I’ve always loved the human stories behind great breeding programs. Marc Comtois wasn’t some corporate genetic wizard with fancy degrees – he was a farm kid who loved cows so much he quit school at 15 to work with them. By 18, he’d already bought his farm in Princeville, Quebec.

Demonstrating his commitment to the industry, Marc became an official Holstein Canada member on February 14, 1977 – a Valentine’s Day dedication to dairy breeding. Just months later, on April 23, 1977, he married France Comtois, forging a personal and professional partnership that would shape Holstein history.
Starting with 44 grade animals, the newlyweds quickly transitioned to purebred Holsteins, setting the foundation for what would become a breeding program of global significance. This rapid progression – from farm purchase to industry membership to marriage – within just 14 months showcased Marc’s relentless drive. The couple’s shared vision would soon give birth to a genetic revolution.

Marc Comtois’ pivotal 1985 purchase of Elysa Anthony Léa EX 15* set the stage for Holstein history. This exceptional daughter of Willowholme Mark Anthony would become the dam of Comestar Laurie Sheik VG-88 23*, founding one of the most influential maternal lines in modern dairy breeding. Her impressive 15 brood cow stars demonstrated extraordinary genetic transmission that would become the hallmark of her daughter’s legacy. The purchase of this remarkable cow represents the foundation decision that ultimately led to four millionaire bulls and a genetic footprint spanning 51 countries worldwide.
Marc Comtois’ pivotal 1985 purchase of Elysa Anthony Léa EX 15* set the stage for Holstein history. This exceptional daughter of Willowholme Mark Anthony would become the dam of Comestar Laurie Sheik VG-88 23*, founding one of the most influential maternal lines in modern dairy breeding. Her impressive 15 brood cow stars demonstrated extraordinary genetic transmission that would become the hallmark of her daughter’s legacy. The purchase of this remarkable cow represents the foundation decision that ultimately led to four millionaire bulls and a genetic footprint spanning 51 countries worldwide.

The pivotal moment? When he spotted Elysa Anthony Lea EX-15* in 1985. Something about her caught his eye.

“I’ve always believed that exceptional cows build exceptional herds,” Comtois once said. “When I saw Elysa Anthony Lea, I recognized a cow that could be the foundation for something special. But even I couldn’t have predicted just how special her daughter would become.”

That daughter, born in December 1986, was Comestar Laurie Sheik ET VG-88-23*. And man, what a cow she turned out to be!

Historic moment... 1989 WDE, when Starbuck Winnie won the sr 2-yr-old class, and Laurie Sheik got 3rd and after milking got switch second and best udder over Starbuck Ada... and the 3 later became bull mother and Extraordinaire Brood Cows. Same year Norm Nabholz won the Klussendorf Trophe and also Roy Ormiston won as the first Canadian the Dairy Shrine Award.
Historic moment… 1989 WDE, when Starbuck Winnie won the sr 2-yr-old class, and Laurie Sheik got 3rd and after milking got switch second and best udder over Starbuck Ada… and the 3 later became bull mother and Extraordinaire Brood Cows. Same year Norm Nabholz won the Klussendorf Trophe and also Roy Ormiston won as the first Canadian the Dairy Shrine Award.

THE BREEDING DECISION THAT BROKE ALL THE RULES

You might think Laurie Sheik came from her time’s trendiest, most fashionable genetics. Nope. Not even close.

Her sire, Puget-Sound Sheik, wasn’t exactly a household name. Born in 1972 and classified VG-85, he brought valuable genetics through his Washington State bloodline sire, Provin Mtn Ivanhoe Jewel, but he wasn’t the “it bull” of his time.

While exceptional, her dam, Elysa Anthony Lea, EX-15*represented Marc’s independent thinking rather than following the crowd. He wasn’t breeding to what was hot; he was breeding what he believed would work.

And boy, did it work! This unconventional pairing created a genetic perfect storm that would redefine what was possible in Holstein breeding.

Comestar Lautamie Titanic becoming the first cow to win both the prestigious #1 IPV (Lifetime Production Index) ranking and a championship at the Royal Winter Fair in Toronto. Shown here claiming the Reserve All-Canadian Junior 2-Year-Old honors at the 2006 Royal, this Laurie Sheik descendant exemplifies the family’s remarkable ability to combine show ring excellence with production superiority. The multiple images showcase her exceptional dairy form from various angles as she competes under the bright lights of Canada’s most prestigious dairy showcase. This unprecedented achievement—winning the Junior 2-Year-Old class while simultaneously holding the nation’s top production ranking—perfectly illustrates the balanced breeding philosophy that has made the Comestar program legendary, proving that elite genetics can excel in both the show ring and the milking parlor.
Comestar Lautamie Titanic becoming the first cow to win both the prestigious #1 IPV (Lifetime Production Index) ranking and a championship at the Royal Winter Fair in Toronto. Shown here claiming the Reserve All-Canadian Junior 2-Year-Old honors at the 2006 Royal, this Laurie Sheik descendant exemplifies the family’s remarkable ability to combine show ring excellence with production superiority. The multiple images showcase her exceptional dairy form from various angles as she competes under the bright lights of Canada’s most prestigious dairy showcase. This unprecedented achievement—winning the Junior 2-Year-Old class while simultaneously holding the nation’s top production ranking—perfectly illustrates the balanced breeding philosophy that has made the Comestar program legendary, proving that elite genetics can excel in both the show ring and the milking parlor.

THE THREE SISTERS WHO MULTIPLIED THE MAGIC

Here’s where the story gets fascinating. Laurie Sheik had 18 Very Good daughters (impressive enough), but three in particular – all sired by Tomar Blackstar – became the genetic highways that spread her influence globally:

Laura Black VG-87-CAN 24* gave us Lee and Lheros – bulls that combined production punch with dairy strength that commercial farmers loved.

L Or Black VG-87-CAN 16* produced Outside, who completely transformed how we think about udders in modern Holsteins. Before Outside, we struggled with udders that couldn’t hold up through multiple lactations. His daughters changed that forever.

Lausan Black VG-87-CAN 23* gave us Stormatic, creating a line that uniquely excels in both genomic rankings AND show rings. My friend who judges major shows likes to say, “They look as good as they test, and they test as good as they look.” That’s rare!

A Quebec farmer friend who milks several Laura Black descendants put it best: “When you milk these cows, you can hear the milk hitting the bucket. They’re not just pretty cows—they’re profit machines.” I can’t argue with that!

THE BELGIAN BREAKTHROUGH THAT NOBODY SAW COMING

four daughters of the legendary Comestar Laurie Sheik grazing peacefully in the pastures of Bois Seigneur Holstein in Belgium. When crossed with Tomar Blackstar, these exceptional females ignited what became known as “Blackstar Mania” across European Holstein breeding circles. This strategic cross revolutionized the Pussemier family’s breeding program, producing influential brood cows like Blacklaure de Bois Seigneur, who achieved lifetime production exceeding 100,000 kg of milk while also claiming championship honors in the show ring. Through these remarkable females, Laurie Sheik’s genetics spread throughout Europe, transforming Bois Seigneur Holstein’s herd (where approximately 70% of today’s animals trace back to this lineage) and establishing a legacy of exceptional milk production combined with show-winning type that continues to influence Holstein breeding worldwide today.
Four daughters of the legendary Comestar Laurie Sheik grazing peacefully in the pastures of Bois Seigneur Holstein in Belgium. When crossed with Tomar Blackstar, these exceptional females ignited what became known as “Blackstar Mania” across European Holstein breeding circles. This strategic cross revolutionized the Pussemier family’s breeding program, producing influential brood cows like Blacklaure de Bois Seigneur, who achieved lifetime production exceeding 100,000 kg of milk while also claiming championship honors in the show ring. Through these remarkable females, Laurie Sheik’s genetics spread throughout Europe, transforming Bois Seigneur Holstein’s herd (where approximately 70% of today’s animals trace back to this lineage) and establishing a legacy of exceptional milk production combined with show-winning type that continues to influence Holstein breeding worldwide today.

I’ve always been fascinated by the international side of this story. When the Pussemier family spotted Laurie Sheik’s potential at that 1989 sale, they faced a significant roadblock: Belgian regulations wouldn’t let them import live cattle from Canada.

So, what did they do? Got creative! They bought partial ownership of Laurie Sheik herself and imported her embryos instead. Talk about thinking outside the box!

The 1989 sale of Laurie Sheik to Belgium marked a groundbreaking moment in international genetics trade, achieved against significant logistical odds. At the time, no formal embryo export agreements existed between Canada and Belgium, forcing Marc and France Comtois to pioneer new bureaucratic pathways. Every document – health certificates, ownership transfers, and customs declarations – required painstaking manual processing without today’s digital tools. In an era before routine computer use, the couple relied on paper records, international phone calls, and the emerging technology of fax machines to coordinate this unprecedented transaction. Their success in navigating these analog-era hurdles not only secured Laurie Sheik’s Belgian partnership but laid the groundwork for modern global embryo trade protocols.

This workaround triggered what became known as “Blackstar Mania” at Bois Seigneur Holstein. They crossed Laurie Sheik with Tomar Blackstar and struck genetic gold. The resulting offspring included standouts like Blacklaure de Bois Seigneur, who produced over 100,000 kg of milk in her lifetime – showcasing this lineage’s remarkable productivity and longevity.

Jonas Pussemier, who now runs the operation his parents started, told me: “What we could never have anticipated was how completely this one genetic investment would reshape our entire breeding program. Today, about 70% of our herd traces back to Laurie Sheik. That single decision in 1989 determined the direction of our breeding program for generations.” (Read more: From Laurie Sheik to Robotic Milking: Bois Seigneur Holstein’s Journey of Innovation)

Isn’t it amazing how one smart purchase can completely transform a herd’s future?

GENERATIONAL EXCELLENCE: THE LAURIE SHEIK GENETIC PROGRESSION

Comestar Lautamie Titanic VG-89 33* grazing peacefully at the renowned Comestar Holstein farm in Quebec. A testament to the extraordinary Laurie Sheik maternal line, this remarkable cow dominated Canadian genetic evaluations by holding the #1 IPV (Lifetime Production Index) position for an unprecedented three consecutive years (2006-2007-2008). Her impressive 33 brood cow stars and VG-89 classification exemplify the perfect balance of production excellence and physical conformation that has made the Comestar program legendary. The iconic Comestar sign in the background represents the breeding philosophy that transformed a Quebec dairy operation into a global genetic powerhouse. Photographer Patty Jones beautifully captured this quiet moment with one of Canada’s most influential Holsteins, whose descendants continue to shape dairy breeding worldwide.
Comestar Lautamie Titanic VG-89 33* grazing peacefully at the renowned Comestar Holstein farm in Quebec. A testament to the extraordinary Laurie Sheik maternal line, this remarkable cow dominated Canadian genetic evaluations by holding the #1 IPV (Lifetime Production Index) position for an unprecedented three consecutive years (2006-2007-2008). Her impressive 33 brood cow stars and VG-89 classification exemplify the perfect balance of production excellence and physical conformation that has made the Comestar program legendary. The iconic Comestar sign in the background represents the breeding philosophy that transformed a Quebec dairy operation into a global genetic powerhouse. Photographer Patty Jones beautifully captured this quiet moment with one of Canada’s most influential Holsteins, whose descendants continue to shape dairy breeding worldwide.

The remarkable consistency of the Laurie Sheik lineage becomes clear when tracking key metrics across generations. While most families show regression toward breed average over time, this extraordinary maternal line has maintained—and often improved upon—elite performance across nearly four decades.

Maternal Line Classification Progression:

  • Elysa Anthony Lea (Dam): EX-15*
  • Laurie Sheik: VG-88-23*
  • Blackstar Daughters: All three key daughters classified VG-87
  • Modern descendant Lamadona: EX-94-2E 21*

Brood Cow Star Progression:

  • Elysa Anthony Lea: 15* (Exceptional for her era)
  • Laurie Sheik: 23* (Near-record achievement)
  • Laura Black: 24* (Exceeded her dam’s remarkable total)
  • Lausan Black: 23* (Matched her dam’s excellence)
  • L Or Black: 16* (Still extraordinary by industry standards)
  • Lamadona: 21* (Continuing the family tradition of elite status)

Genetic Impact Distribution: The influence expanded exponentially through each generation:

  • First generation: Comestar herd improvement
  • Second generation: National impact through Canadian genetics program
  • Third generation: International reach through Semex to 51 countries
  • Current generation: Global distribution plus concentration in specialized herds

This multi-generation excellence isn’t accidental. It represents the extraordinary genetic transmission capacity that makes the Laurie Sheik family the most influential maternal line in modern Holstein history. Notably, the * (brood cow star) designation applies exclusively to animals born in Canada – a testament to her domestic impact. If her global descendants were included, spanning the 51 countries where her genetics took root, Laurie Sheik’s legacy would shine even brighter. From Belgian barns to Brazilian pastures, her uncounted international daughters and granddaughters continue to amplify her unmatched influence.

This striking black and white Holstein dairy cow, likely Maxima de Bois Seigneur (Chief), exemplifies excellent dairy conformation with her strong frame, well-attached udder, and balanced proportions. Photographed on the traditional cobblestone courtyard of Bois Seigneur Holstein in Belgium, she represents the farm’s commitment to quality genetics. The classic brick farmhouse in the background showcases the European architectural heritage of this renowned breeding operation, where approximately 70% of the herd traces back to the influential Comestar Laurie Sheik lineage.
This striking black and white Holstein dairy cow, likely Maxima de Bois Seigneur (Chief), exemplifies excellent dairy conformation with her strong frame, well-attached udder, and balanced proportions. Photographed on the traditional cobblestone courtyard of Bois Seigneur Holstein in Belgium, she represents the farm’s commitment to quality genetics. The classic brick farmhouse in the background showcases the European architectural heritage of this renowned breeding operation, where approximately 70% of the herd traces back to the influential Comestar Laurie Sheik lineage.

Production Excellence Markers: While specific metrics evolved over generations, the family consistently ranked among the elite. This legacy continues with modern descendants at Bois Seigneur Holstein, where exceptional performers like Maxima de Bois Seigneur (Chief) EX-94 set a farm record of 80 kg milk in 24 hours at just 47 days in milk. Lamadona’s impressive production records (5-09 2x 365d 56,799 lbs milk, 4.9% fat, 3.7% protein) represent the continuation of this family’s excellence.

a historic moment for the Comtois family as they receive Holstein Canada’s most prestigious individual honor for Comestar Lamadona Doorman EX-94-2E 27*. The presentation marks a remarkable full-circle achievement, as Lamadona becomes the 2022 Cow of the Year exactly 27 years after her ancestor, Comestar Laurie Sheik, received the inaugural award in 1995. Standing proudly before the Holstein Canada backdrop, the family displays a commissioned portrait of this extraordinary cow who combines exceptional type (EX-94) with remarkable genetic transmission (27 brood stars). Lamadona continues the Laurie Sheik dynasty through her influence on modern breeding programs, with sons like LEMAGIC (Semex), LOYALL (Blondin Sires), LATAYO (Semex) and BARLOT (Semex) carrying her genetics forward. This moment represents not just an individual achievement, but the validation of a breeding philosophy focused on maternal lines that has shaped Holstein breeding across four decades and 51 countries worldwide.
A historic moment for the Comtois family as they receive Holstein Canada’s most prestigious individual honor for Comestar Lamadona Doorman EX-94-2E 27*. The presentation marks a remarkable full-circle achievement, as Lamadona becomes the 2022 Cow of the Year exactly 27 years after her ancestor, Comestar Laurie Sheik, received the inaugural award in 1995. Standing proudly before the Holstein Canada backdrop, the family displays a commissioned portrait of this extraordinary cow who combines exceptional type (EX-94) with remarkable genetic transmission (27 brood stars). Lamadona continues the Laurie Sheik dynasty through her influence on modern breeding programs, with sons like LEMAGIC (Semex), LOYALL (Blondin Sires), LATAYO (Semex) and BARLOT (Semex) carrying her genetics forward. This moment represents not just an individual achievement, but the validation of a breeding philosophy focused on maternal lines that has shaped Holstein breeding across four decades and 51 countries worldwide.

Adaptability Across Systems: Perhaps most impressive is how this family has maintained superiority through:

  • The classification-focused 1980s
  • The production index era of the 1990s
  • The balanced LPI/TPI approach of the 2000s
  • Today’s genomic evaluation systems

This multi-generation excellence isn’t accidental. It represents the extraordinary genetic transmission capacity that makes the Laurie Sheik family the most influential maternal line in modern Holstein history.

THE MILLION-DOLLAR CLUB: THE SONS THAT CHANGED EVERYTHING

Marc Comtois of Comestar Holsteins stands proudly at the Semex display honoring his breeding program’s extraordinary achievement—producing multiple millionaire bulls. The display showcases models of Lee and Leader, two of Comestar Laurie Sheik’s descendants who achieved the coveted millionaire status, signifying over $1 million in semen sales. This remarkable accomplishment would later expand to include Stormatic and Lheros by 2008, making Comestar the only breeding program in the world to produce four millionaire bulls from a single cow family. This unprecedented genetic success story underscores the extraordinary impact of the Laurie Sheik maternal line, whose influence continues to shape Holstein breeding worldwide. The Semex backdrop represents the global partnership that helped distribute these game-changing genetics to 51 countries and established Comestar as one of the most influential breeding operations in dairy history.
Marc Comtois of Comestar Holsteins stands proudly at the Semex display honoring his breeding program’s extraordinary achievement—producing multiple millionaire bulls. The display showcases models of Lee and Leader, two of Comestar Laurie Sheik’s descendants who achieved the coveted millionaire status, signifying over $1 million in semen sales. This remarkable accomplishment would later expand to include Stormatic and Lheros by 2008, making Comestar the only breeding program in the world to produce four millionaire bulls from a single cow family. This unprecedented genetic success story underscores the extraordinary impact of the Laurie Sheik maternal line, whose influence continues to shape Holstein breeding worldwide. The Semex backdrop represents the global partnership that helped distribute these game-changing genetics to 51 countries and established Comestar as one of the most influential breeding operations in dairy history.

Let’s talk money. Breeding great cows is rewarding, but it doesn’t hurt when they make you a fortune, too! Comestar did something unprecedented by producing FOUR millionaire bulls from the same cow family:

Comestar Leader – Laurie Sheik’s son brought solid production and components. Comestar Lee – Laura Black’s son who dominated Canadian LPI rankings. Comestar Lheros – another Laura Black son known for balance and longevity Comestar Outside – L Or Black’s famous son who revolutionized udder conformation.

I’ve visited herds worldwide where these bulls’ influence is still clearly visible generations later. Their genetic fingerprints are everywhere!

Calbrett Goldwyn Layla proudly displaying her championship ribbons after claiming First Place in the Adult Cow class at the Royal Winter Fair - Canada’s most prestigious dairy cattle exhibition. The striking Holstein stands poised in the spotlight, her exceptional dairy character and balanced conformation on full display as her handler presents her to the appreciative audience. The distinctive red and white championship rosette signifies her elite status among the nation’s finest Holsteins. This championship moment at “The Royal” represents the pinnacle of show ring achievement in Canadian dairy circles, where only the most exceptional animals earn recognition under the critical eyes of international judges. The packed arena and professional presentation highlight the significance of this victory at North America’s premier dairy showcase.
Calbrett Goldwyn Layla proudly displaying her championship ribbons after claiming First Place in the Adult Cow class at the Royal Winter Fair – Canada’s most prestigious dairy cattle exhibition. The striking Holstein stands poised in the spotlight, her exceptional dairy character and balanced conformation on full display as her handler presents her to the appreciative audience. The distinctive red and white championship rosette signifies her elite status among the nation’s finest Holsteins. This championship moment at “The Royal” represents the pinnacle of show ring achievement in Canadian dairy circles, where only the most exceptional animals earn recognition under the critical eyes of international judges. The packed arena and professional presentation highlight the significance of this victory at North America’s premier dairy showcase.

FROM 1995 TO 2022: A DYNASTY THAT WON’T QUIT

Do you want proof that Laurie Sheik’s genetics have staying power? Consider this incredible bookend to her story:

In 1995, Holstein Canada created its prestigious “Cow of the Year” award, and Laurie Sheik herself was the inaugural winner. Fast-forward to 2022 – 27 years later—and her descendant Comestar Lamadona Doorman EX-94-2E 21* won the same award.

Think about that. Laurie Sheik’s family has remained elite for nearly three decades in the rapidly evolving Holstein breeding industry, where genetic trends come faster than smartphone models.

Lamadona is a beast in her own right – EX-94 classification, 21 brood cow stars, and those impressive production records I mentioned earlier. Marc Comtois says she’s “well-known internationally for her numerous exploits at shows and for her milk production records.”

She’s also passing it on through sons, grandsons, and great-grandsons like LEMAGIC (Semex), LOYALL (Blondin Sires), LATAYO (Semex), and BARLOT (Semex).

The dynasty just won’t quit!

Marc and Steve Comtois proudly stand beside the promotional banner for Comestar LOYALL, the latest elite sire from their legendary breeding program being marketed by Blondin Sires. This impressive banner highlights LOYALL’s exceptional pedigree “FROM THE HEART OF THE LAURIE SHEIKS WITH OVER 170 BROOD STARS!” – underscoring his connection to the most influential Holstein maternal line in modern breeding history. The father-son team, wearing their distinctive Comestar jackets, represent multiple generations of breeding excellence that parallel the genetic dynasty they’ve created. LOYALL continues the Laurie Sheik legacy through his dam Comestar Lamadona Doorman EX-94-2E (the 2022 Holstein Canada Cow of the Year), making him part of the remarkable family that has produced four millionaire bulls and influenced Holstein breeding across 51 countries worldwide.
Marc and Steve Comtois proudly stand beside the promotional banner for Comestar LOYALL, the latest elite sire from their legendary breeding program being marketed by Blondin Sires. This impressive banner highlights LOYALL’s exceptional pedigree “FROM THE HEART OF THE LAURIE SHEIKS WITH OVER 170 BROOD STARS!” – underscoring his connection to the most influential Holstein maternal line in modern breeding history. The father-son team, wearing their distinctive Comestar jackets, represent multiple generations of breeding excellence that parallel the genetic dynasty they’ve created. LOYALL continues the Laurie Sheik legacy through his dam Comestar Lamadona Doorman EX-94-2E (the 2022 Holstein Canada Cow of the Year), making him part of the remarkable family that has produced four millionaire bulls and influenced Holstein breeding across 51 countries worldwide.

GENOMIC ERA BLUEPRINT: APPLYING LAURIE SHEIK PRINCIPLES IN TODAY’S BREEDING WORLD

You might wonder if breeding lessons from the 1980s still apply in our genomic selection era. They do – maybe now more than ever.

Laurie Sheik’s success offers a framework that works beautifully alongside modern genomic tools. Here’s how today’s breeders can apply her principles:

Look beyond the numbers for maternal strength. While genomic indexes give us incredible prediction power, they don’t tell the whole story of maternal potential. When evaluating potential brood cows, pay special attention to:

  • Family consistency across generations: Like Laurie Sheik’s family, look for maternal lines showing stable transmission of key traits. The best genomic numbers mean little if they disappear in the next generation.
  • Balanced trait profiles: Laurie Sheik wasn’t extreme in any trait – her power came from combining suitable components, functional type, and production longevity. In genomic selection, prioritize females with balanced profiles over single-trait wonders.
  • Cross-system performance: The Laurie Sheik family thrived as evaluation systems evolved from classification to production indexes to genomics. Look for families that maintain excellence regardless of how they’re measured.

Practical application tip: Create a maternal scorecard that tracks genetic transmission strength across three generations of any potential foundation female. A prepotent maternal line will show consistency in trait expression regardless of what sires were used.

Bois Seigneur Holstein exemplifies this approach, masterfully blending traditional maternal evaluation with modern genomic tools. As noted in The Bullvine’s coverage, they’ve incorporated tried-and-true methods alongside advanced genetics while focusing on the Laurie Sheik lineage.

Their breeding decisions reflect this balance. While using genomic testing, they value good mothering more than high production numbers. Rather than focusing solely on genomic rankings, they select for traits and bloodlines proven to work rather than relying on a single bull. According to The Bullvine, Chief and Lambda are their plan’s top sires. Their breeding goals integrate milk production excellence and show competition success – precisely the kind of balanced approach that made the Laurie Sheik line so successful.

Remember: genomic indexes are potent tools, but they work best when paired with the time-tested maternal selection principles Laurie Sheik’s legacy demonstrates.

This stunning image by Carl Saucier captures Comestar Lamagic Impression Ex-93 grazing peacefully against the backdrop of modern dairy facilities. As the dam of influential sire Comestar Lemagic marketed by Semex, she represents the continuing excellence of the legendary Laurie Sheik maternal line. Her exceptional dairy strength, balanced frame, and remarkable mammary system that earned her the Excellent-93 classification are beautifully showcased in this professional side profile. Lamagic Impression’s own dam, Comestar Lamadona Doorman Ex-94-2E-19*, was the 2022 Holstein Canada Cow of the Year, demonstrating the multi-generational excellence that has made the Laurie Sheik family one of the most influential breeding lines in modern Holstein history. This image perfectly illustrates how the Comestar program continues to produce elite females that combine show-quality type with the ability to transmit excellence to the next generation.
This stunning image by Carl Saucier captures Comestar Lamagic Impression Ex-93 grazing peacefully against the backdrop of modern dairy facilities. As the dam of influential sire Comestar Lemagic marketed by Semex, she represents the continuing excellence of the legendary Laurie Sheik maternal line. Her exceptional dairy strength, balanced frame, and remarkable mammary system that earned her the Excellent-93 classification are beautifully showcased in this professional side profile. Lamagic Impression’s own dam, Comestar Lamadona Doorman Ex-94-2E-19*, was the 2022 Holstein Canada Cow of the Year, demonstrating the multi-generational excellence that has made the Laurie Sheik family one of the most influential breeding lines in modern Holstein history. This image perfectly illustrates how the Comestar program continues to produce elite females that combine show-quality type with the ability to transmit excellence to the next generation.

OLD GENETICS, NEW TECHNOLOGY: WHY LAURIE SHEIK STILL MATTERS

As dairy farming evolves through the technological revolution, Laurie Sheik’s descendants continue demonstrating remarkable adaptability. Bois Seigneur Holstein exemplifies this, as Jonas Pussemier has successfully integrated these genetics into a modern, progressive operation.

This striking image by Carl Saucier captures the feeding area of Comestar Holstein’s state-of-the-art robotic dairy facility in Victoriaville, Quebec. Completed in 2020 as part of a major technological transition, this 100,000+ square foot facility features 7 DeLaval VMS V300 robots that allow the 400+ cows to choose when they want to be milked. The modern barn utilizes corrosion-resistant galvanized steel construction, advanced ventilation systems (visible overhead), and was designed to optimize both production efficiency and animal welfare. This technological evolution represents the next chapter for the world-renowned Comestar breeding program, famous for Comestar Laurie Sheik and her descendants, as they blend their legendary genetics with cutting-edge dairy automation. The precision alignment of these Holstein cows - many likely carrying the influential Laurie Sheik bloodline - perfectly symbolizes how this operation continues to balance tradition with innovation.
This striking image by Carl Saucier captures the feeding area of Comestar Holstein’s state-of-the-art robotic dairy facility in Victoriaville, Quebec. Completed in 2020 as part of a major technological transition, this 100,000+ square foot facility features 7 DeLaval VMS V300 robots that allow the 400+ cows to choose when they want to be milked. The modern barn utilizes corrosion-resistant galvanized steel construction, advanced ventilation systems (visible overhead), and was designed to optimize both production efficiency and animal welfare. This technological evolution represents the next chapter for the world-renowned Comestar breeding program, famous for Comestar Laurie Sheik and her descendants, as they blend their legendary genetics with cutting-edge dairy automation. The precision alignment of these Holstein cows – many likely carrying the influential Laurie Sheik bloodline – perfectly symbolizes how this operation continues to balance tradition with innovation.

Comestar has embraced the future, transitioning to robotic milking in 2020 with 7 Delaval V300 robots. Laurie Sheik’s descendants are adapting beautifully to being milked by robots instead of human hands. A plus for Comestar will be that the robots will capture additional information that The Comtois Family can use to take the Laurie Sheik family to even greater heights.

What’s most impressive about these genetics is how they’ve maintained their excellence through dramatic changes in evaluation systems and management practices. This cow family has consistently remained at the forefront, from tie-stall barns to robotic milking, from classification to genomics.

FOUR BREEDING LESSONS THAT STILL APPLY TODAY

So, what can today’s breeders learn from the Laurie Sheik phenomenon? Here’s my take:

  1. Focus on females, not just fancy bulls – Marc Comtois built a dynasty by identifying exceptional brood cows rather than chasing the hottest sires. The maternal side matters – a lot.
  2. Sometimes, your best partners are oceans away—the Belgium connection supercharged Laurie Sheik’s impact. Don’t be afraid to look globally for collaboration.
  3. Breed for adaptability, not trends – Laurie Sheik’s family has thrived through multiple evaluation systems and management styles. That’s more valuable than being temporarily “hot” under one system.
  4. Genetic transmission is everything – Those 23 brood cow stars represent extraordinary prepotency. Look for animals that reliably pass their traits to the next generation, not just ones that look good themselves.

WHY I’M STILL FASCINATED BY THIS COW

This poignant memorial at Comestar Holsteins marks the final resting place of Comestar Laurie Sheik VG-88 23* (December 1, 1986 - April 30, 2004). The simple bronze plaque, weathered by Quebec seasons, commemorates “a unique cow whose genetic impact on the Holstein breed internationally, proved to last for generations.” What strikes me most about this memorial isn’t just its permanence, but how rare it is for a dairy cow to be honored this way—with a dedicated marker typically reserved for influential humans or champion racehorses. Standing before this stone, visitors can reflect on how an unassuming <a href='https://www.thebullvine.com/technology/artificial-intelligence-transforming-dairy-farming-for-healthier-cows-and-higher-yields/'>cow from Victoriaville transformed</a> Holstein breeding across five continents, her influence continuing to grow long after her passing. Unlike the fleeting recognition of show ring victories or production records, this understated monument represents what truly matters in breeding: creating a legacy that outlives us all.
This poignant memorial at Comestar Holsteins marks the final resting place of Comestar Laurie Sheik VG-88 23* (December 1, 1986 – April 30, 2004). The simple bronze plaque, weathered by Quebec seasons, commemorates “a unique cow whose genetic impact on the Holstein breed internationally, proved to last for generations.” What strikes me most about this memorial isn’t just its permanence, but how rare it is for a dairy cow to be honored this way—with a dedicated marker typically reserved for influential humans or champion racehorses. Standing before this stone, visitors can reflect on how an unassuming cow from Victoriaville transformed Holstein breeding across five continents, her influence continuing to grow long after her passing. Unlike the fleeting recognition of show ring victories or production records, this understated monument represents what truly matters in breeding: creating a legacy that outlives us all.

When Laurie Sheik passed away on April 30, 2004, she left behind more than just an impressive résumé —she created a genetic legacy that continues to evolve and adapt two decades later.

What fascinates me most about her story is how it challenges our assumptions about what makes a breed-defining cow. She wasn’t the highest classifier or the top producer of her time. She didn’t dominate the show ring or top the genomic lists (which didn’t exist yet).

She consistently produced offspring that improved the breed in meaningful ways. Her legacy wasn’t about flash or hype but about fundamental quality that stood the test of time.

Laurie Sheik may offer the most valuable lesson in our industry’s relentless pursuit of the next big thing: true genetic excellence isn’t measured in the momentary spotlight but in generational impact.

Her story isn’t over. Not by a long shot! And that might be the most remarkable thing about the unassuming, more white-than-black cow from Victoriaville who changed Holstein’s breeding forever.

Key Takeaways:

  • Maternal lines matter most: Laurie Sheik’s 23 brood stars and her daughters’ success prove prepotent cows outlast trendy sires.
  • Adaptability = longevity: Her genetics excelled through classification (1980s), production indexes (1990s), and genomics (today).
  • Global collaboration pays: Belgian embryo imports in 1989 spread her influence to 70% of Bois Seigneur Holstein’s herd.
  • Balance beats extremes: Her descendants succeed in robotic milking systems and show rings by prioritizing balanced traits over single metrics.
  • Legacy over trends: Four decades later, her family still claims top honors—a masterclass in breeding for generational impact.

Executive Summary:

This riveting deep dive traces how Marc Comtois’ 1986 breeding gamble on Comestar Laurie Sheik VG-88-23* reshaped Holstein genetics globally. From her record 23 brood stars to producing four millionaire bulls (Leader, Lee, Lheros, Outside), her lineage thrives in 51 countries. The article reveals how strategic partnerships with Belgian breeders and adaptability across eras—from classification systems to robotic milking—cement her as history’s most influential cow. Modern descendants like 2022 Cow of the Year Lamadona prove her genetics remain elite, offering breeders timeless lessons in maternal selection and genetic prepotency.

91 Canadian Holstein Dynasties: The Elite Breeders Who’ve Conquered 100+ Excellents

Breaking News: Just released – the complete list of Canadian Holstein operations that have achieved the extraordinary milestone of breeding 100+ Excellent-classified cows. These genetic powerhouses represent the backbone of Canada’s world-leading dairy genetics industry.

Canadian Holstein breeders, Excellent-classified cows, dairy genetics, Holstein Canada, top dairy farms

In an industry where genetic excellence is measured by the animals you produce, 91 Canadian Holstein operations have achieved what most breeders only dream about – breeding 100 or more cows classified as “Excellent” under their prefix. This isn’t just some arbitrary statistic; it’s the ultimate validation of multi-generational breeding philosophy translated into working anatomy that reshapes global dairy genetics. When Holstein Canada slaps that coveted “Excellent” score on a cow, we’re talking about the elite top 5% scoring 90+ points – animals built to look good and produce efficiently and last for years in commercial environments.

TOP 10 BREEDING DYNASTIES: NUMBERS THAT WILL SHOCK YOU

Let’s cut straight to the jaw-dropping facts: Bosdale Farms Inc. from Cambridge, Ontario, hasn’t just reached the 100-Excellent threshold – they’ve obliterated it with a staggering 409 Excellent cows bred under their prefix. Stop and process that for a second. Four hundred nine animals reached the pinnacle of conformation excellence under the same farm prefix. This isn’t luck or chance – it’s calculated breeding brilliance executed over decades.

RankBreeder NameLocationPrefixExcellent Holsteins
1BOSDALE FARMS INCCambridge, ONBOSDALE409
2KINGSWAY FARMS INCHastings, ONKINGSWAY314
3FERME JACOBS INCCap Santé, QCJACOBS309
4QUALITY FARMS INCVaughan, ONQUALITY294
5BERGEROY HOLSTEIN INCSaint-Samuel, QCBERGEROY263
6FERME BLONDINSaint-Placide, QCBLONDIN262
7STANTON BROS LIMITEDIlderton, ONSTANTONS231
8CHARLES BOULETMontmagny, QCPIERSTEIN227
9FRADON HOLSTEINS LTDWoodstock, ONFRADON216
10MACBEATH FARMS LTDMarshfield, PEGOLDENFLO214

Hot on Bosdale’s heels, Kingsway Farms Inc. (Hastings, Ontario) has produced 314 Excellent animals, while Quebec’s powerhouse Ferme Jacobs Inc. (Cap Santé) follows closely with 309. These three operations alone – just 3% of the elite group – have bred over 1,000 Excellent Holsteins. That’s not just impressive; industry-defining genetic influence radiates globally.

Seven Canadian breeding operations have smashed past the 200-Excellent mark, with Quality Farms Inc. (294), Bergeroy Holstein Inc. (263), Ferme Blondin (262), and Stanton Bros Limited (231) joining the three leaders. These aren’t just successful businesses but dynasties of dairy excellence spanning generations and reshaping Holstein genetics worldwide.

FROM COAST TO COAST: EXCELLENCE KNOWS NO BOUNDARIES

Think elite Holstein breeding is concentrated in central Canada? Think again. While Ontario leads with 45 operations (49.5% of the total) and Quebec contributes 23 farms (25.3%), excellence in Holstein genetics spans literally from ocean to ocean across Canada. This nationwide distribution demolishes the myth that top-tier Holstein breeding requires specific geography.

ProvinceNumber of Elite Breeders% of National TotalTop PerformerExcellents
Ontario4549.5%BOSDALE FARMS INC409
Quebec2325.3%FERME JACOBS INC309
British Columbia44.4%J. WILLIAM WIKKERINK FARMS LTD213
Prince Edward Island44.4%MACBEATH FARMS LTD214
Saskatchewan44.4%MIL-EN-ROY FARMS (1981) LTD121
Alberta33.3%WENDON HOLSTEINS188
Manitoba33.3%FRED FORNWALD & SONS FARMS120
Nova Scotia33.3%COBEQUID HOLSTEINS164
New Brunswick22.2%COMBINATION HOLSTEINS LTD178

From Hamming Holsteins in Vernon, BC (181 Excellents) to Cobequid Holsteins in Lower Debert, NS (164 Excellents), from Wendon Holsteins in Red Deer County, AB (188 Excellents) to MacBeath Farms in Marshfield, PE (214 Excellents) – elite Holstein genetics aren’t confined to a single region. These breeders have adapted to diverse climates and management conditions while maintaining the same rigorous standards of excellence.

What’s truly remarkable is seeing operations like J. William Wikkerink Farms Ltd. (Cobble Hill, BC) with 213 Excellent cows, proving that being thousands of kilometers from the traditional Holstein heartland doesn’t limit genetic potential when breeding philosophy and execution are rock-solid.

NOT JUST A PRETTY COW: WHAT ‘EXCELLENT’ REALLY MEANS

Let’s bust a persistent myth: Holstein classification isn’t a beauty pageant. When discussing breeding Excellent cows, we’re not debating pretty animals that look good in pictures. The Holstein classification system evaluates dozens of traits related to mammary systems, feet and legs, dairy strength, and overall frame – traits scientifically linked to functional longevity and production efficiency.

The farms on this elite list haven’t just bred show cows – they’ve bred functional athletes engineered to last longer and produce more efficiently in commercial environments. Their achievement represents the ultimate balancing act between form and function, combining the art and science of breeding to create visual appeal and working productivity.

Breeding 100+ Excellent animals doesn’t happen overnight or even within a decade. This achievement represents generations of focused selection, thousands of breeding decisions, and the discipline to maintain a consistent vision despite changing trends and market conditions. For many operations, like Browndale Farm in Paris, Ontario (142 Excellents) or Comestar Holstein in Victoriaville, Quebec (166 Excellents), this achievement spans three or more human generations of the same family.

GLOBAL IMPACT: WHY THESE GENETICS DOMINATE WORLDWIDE

The global significance of these Canadian breeding operations extends far beyond impressive statistics. These 91 farms have collectively bred over 12,000 Excellent cows, creating genetic lines that dominate Holstein populations on every continent. When international breeders seek genetics to improve conformation while maintaining productivity, they look to these Canadian prefixes for proven results.

Genetic material from prefixes like Jacobs, Bosdale, and Blondin flows through Holstein populations worldwide, with sons entering AI programs and daughters establishing new benchmarks in diverse environments. This isn’t just about bragging rights – it’s about genetic material that improves dairy efficiency and sustainability globally.

For commercial producers, the lesson is clear: balanced breeding focusing on functional traits pays dividends through improved longevity and reduced maintenance costs. The elite Canadian operations haven’t sacrificed productivity for type or type for productivity – they’ve proven that excellence in both is not only possible but economically advantageous.

NEW BLOOD: RECENT ADDITIONS TO THE EXCELLENCE CLUB

While several operations on this list have been building their excellent cow portfolios for generations, others represent newer success stories. Farms like Westcoast Holsteins in Chilliwack, BC (161 Excellents) and Skycrest Holsteins in Athabasca, AB (129 Excellents) demonstrate that focused breeding programs can achieve remarkable results within a single generation of dedicated effort.

These newer entrants challenge the assumption that breeding excellent Holsteins requires centuries-old cow families or exclusive genetics. Their success proves that strategic selection, attention to functional details, and commitment to classification can accelerate genetic progress when applied consistently.

Particularly impressive are operations like Mil-En-Roy Farms in White City, SK (121 Excellents) and Alley Holsteins in Dalmeny, SK (119 Excellents), achieving this milestone in a province not traditionally associated with heavyweight Holstein breeding. Their success demonstrates how combining quality genetics, superior management, and consistent classification participation can overcome geographic barriers.

FAMILY LEGACIES: EXCELLENCE HANDED DOWN THROUGH GENERATIONS

Don’t miss what these achievements tell us about the power of family farms. Names like Kingsway, Jacobs, and Bosdale represent cow prefixes and family legacies where breeding philosophy, cow knowledge, and management expertise have been refined and transferred across generations.

Operations like Fradon Holsteins (216 Excellents), Willswikk (213 Excellents), and Highview Holsteins (201 Excellents) demonstrate the compounding effect of intergenerational learning. Each generation builds upon the foundation established by their predecessors, refining breeding approaches while maintaining the core principles that define their operation’s success.

This multi-generational approach provides these operations with a depth of understanding of cow families, breeding patterns, and management practices that can’t be acquired through formal education alone. The success of these family operations provides a powerful counterpoint to the narrative of industry consolidation, proving that family-operated farms can compete and excel through specialized knowledge and focused breeding programs.

FRESH FACES: THE NEWEST MEMBERS OF THE 100 CLUB

While the top performers grab headlines, let’s recognize the operations that have just entered this prestigious club. These five farms have each reached exactly 100 Excellent classifications, an achievement that represents decades of breeding work and thousands of strategic decisions.

Breeder NameLocationPrefixExcellent Holsteins
EMBRDALE FARMAsphodel-Norwood, ONEMBRDALE100
KNONAUDALE FARMS INCCrysler, ONKNONAUDALE100
B. LEHOUX & FILS INCSaint-Elzéar, QCLEHOUX100
QUINNDALE HOLSTEINSGreely, ONQUINNDALE100
RAIVUE FARMS LTDSunderland, ONRAIVUE100

These newest members represent the continuing vitality of Holstein breeding excellence in Canada. Their achievement demonstrates that conformation excellence remains a meaningful goal for modern dairy operations, even as the industry faces economic challenges and structural changes.

These operations’ journey to 100 Excellents has likely spanned multiple decades and countless breeding decisions. Their success motivates other breeders to approach this milestone and demonstrates the enduring value of classification in modern dairy breeding.

WHAT’S NEXT? THE FUTURE OF HOLSTEIN EXCELLENCE

As genomic technology reshapes breeding approaches, we must ask whether more operations will reach this 100-Excellent milestone faster, or will classification standards evolve to maintain exclusivity? Will the farms currently sitting at 90+ Excellents accelerate their progress through genomic selection, or will traditional selection methods continue to prove their enduring value?

The elite breeders on this list have already demonstrated remarkable adaptability, embracing new technologies while maintaining their fundamental commitment to balanced breeding. Their success provides inspiration and practical models for aspiring breeders worldwide seeking to improve their herds.

For the global dairy industry, these 91 Canadian operations represent genetic resources and breeding knowledge that will influence Holstein populations for generations. Whether through direct purchases of gene material, adoption of breeding strategies, or simply as benchmarks for measuring progress, these elite farms will continue to shape global dairy genetics.

BEYOND THE NUMBERS: A LEGACY THAT SHAPES GLOBAL DAIRY

The achievement of breeding 100+ Excellent Holsteins represents far more than statistical milestones – it embodies a philosophy of breeding excellence that has established Canada’s global leadership in dairy genetics. These 91 operations have demonstrated that consistent focus on breeding functionally correct, productive animals yields results that transcend borders and generations.

For dairy producers worldwide, these elite Canadian breeders provide genetic resources and breeding models that combine the best of traditional selection with modern technology. As the industry addresses evolving challenges of efficiency, sustainability, and changing consumer expectations, the balanced breeding approach exemplified by these operations becomes increasingly relevant.

The success of these 91 farms celebrates not just individual enterprise but a collaborative national commitment to Holstein’s improvement. From coast to coast, Canada’s elite Holstein breeders continue to demonstrate why Canadian genetics remain in high demand globally – they combine beauty with functionality, longevity with productivity, and tradition with innovation in ways that define excellence in modern dairy breeding.

Breeder NameLocation# Excellent Holsteins
BOSDALE FARMS INCCambridge, ON409
KINGSWAY FARMS INCHastings, ON314
FERME JACOBS INCCap Santé, QC309
QUALITY FARMS INCVaughan, ON294
BERGEROY HOLSTEIN INCSaint-Samuel, QC263
FERME BLONDINSaint-Placide, QC262
STANTON BROS LIMITEDIlderton, ON231
CHARLES BOULETMontmagny, QC227
FRADON HOLSTEINS LTDWoodstock, ON216
MACBEATH FARMS LTDMarshfield, PE214
J. WILLIAM WIKKERINK FARMS LTDCobble Hill, BC213
HIGHVIEW HOLSTEINSPort Perry, ON201
RONBETH HOLSTEINSHastings, ON199
BENCO HOLSTEINSChilliwack, BC193
WENDON HOLSTEINSRed Deer County, AB188
BUSHY VIEWLakeside, ON186
WEDGWOOD HOLSTEINSCobble Hill, BC186
FRIZZELLS VALLEYVILLE FARM INCHunter River, PE182
HAMMING HOLSTEINS LTDVernon, BC181
COMBINATION HOLSTEINS LTDKeswick Ridge, NB178
DESLACS HOLSTEINVictoriaville, QC176
FERME ROLANDALE ENRSt. Flavien, QC173
CROVALLEY HOLSTEINSHastings, ON171
FERME LOLISEEChatham, QC167
COMESTAR HOLSTEINVictoriaville, QC166
HERBERT HENDERSONAshton, ON166
BLOYCE THOMPSONFrenchfort, PE165
COBEQUID HOLSTEINSLower Debert, NS164
FLORBIL FARMS LTDMildmay, ON162
WESTCOAST HOLSTEINSChilliwack, BC161
HOLTBYHOLME HOLSTEINSPort Perry, ON160
HARRY & JOANNE VAN DER LINDEBrierly Brook, NS160
FERME MYSTIQUE S.E.N.CMirabel, QC159
FRANCIS COLIN CAMPBELLCape Breton, NS153
DIEMERTDALE ACRES LTDAyton, ON150
CLOVIS HOLSTEIN INCSaint-Alexandre-de-Kamouraska, QC149
FERME MILIBRO INCTingwick, QC147
FERME MICHERET INCSt. Zephirin, QC145
FERME ARTHUR LACROIX LTEESaint-Michel-de-Bellechasse, QC144
FRANK BARKEY & FAMILYBlackstock, ON143
BROWNDALE FARMParis, ON142
HUYBREGTS FARMS LTDCrysler, ON141
MAPLE-AIN HOLSTEINSSmiths Falls, ON141
LOCKMAR HOLSTEINSSutton West, ON138
CLAYNOOK FARMS LTDNew Hamburg, ON136
ROGER SPENCEElmvale, ON135
FERME ST. PIERRE & FILS ENRRimouski, QC134
GLEN & CURTIS MCNEILGoderich, ON134
MORSAN FARMS LTDPonoka, AB134
KARONA HOLSTEINPlessisville, QC133
FERME GILLETTE INCEmbrun, ON132
CAVANALECK FARMS LTDBelmont, ON131
WALNUTLAWN FARMS LIMITEDTavistock, ON130
DANDYLAND FARMSchomberg, ON129
SKYCREST HOLSTEINS LTDAthabasca, AB129
BRIDGEVIEW FARMSBrantford, ON127
FERME JEAN-PAUL PETITCLERC &St. Basile, QC127
NEW MORNING HOLSTEINSMonkton, ON125
SUNNY MAPLE HOLSTEINSBeeton, ON125
LOA-DE-MEDE FARMS LTDOshawa, ON123
HAZELHILL FARM LTDSussex, NB122
FREEDOM FARMS INCNew Liskeard, ON122
MIL-EN-ROY FARMS (1981) LTDWhite City, SK121
GERANN HOLSTEINSCardinal, ON120
FRED FORNWALD & SONS FARMSBrandon, MB120
PFISTER DAIRYMitchell, ON120
ALLEY HOLSTEINSDalmeny, SK119
JOHN E. HYLKEMAHague, SK119
CHRISLAND HOLSTEINSCaledon, ON118
D.W. KARN FARMS INCWoodstock, ON118
DONFIELD FARMS LTDBrandon, MB117
HAZELCREST HOLSTEINSEmbro, ON117
FERME BOULET INCSt. Francois de la Riviere du Sud, QC116
DESNETTE HOLSTEINWarwick, QC116
DALTON J. FARISTotenham, ON116
HIGH POINT FARMSPort Perry, ON116
FERME J.P. POULIN & FILSSaint-Georges, QC116
UP-RIDGE HOLSTEINSEmbro, ON116
BREEZE HILL HOLSTEINSOrmstown, QC115
LOVHOLM HOLSTEINSBalgonie, SK115
FRAELAND FARMSFergus, ON114
LEWIS BROSStanhope, PE114
JOHN MCCALLUMStratford, ON114
CONRAD RIENDEAUSt. Cesaire, QC111
BELMORAL FARMS LTDTeeswater, ON111
W. PAUL LAIDLAWNorval, ON111
SMITHDEN HOLSTEINS INCGranton, ON111
BIRKENTREE HOLSTEINSHunter River, PE109
BELFAST HOLSTEIN ENRSaint-Patrice-de-Beaurivage, QC108
DWYRE FARMS LTDElgin, ON108
FERME CLAIRBOIS INCSaint-Samuel, QC106
DAPPLEDALE HOLSTEINSGreenbank, ON106
DARCROFT FARMS LTDEmbro, ON106
FERME BOCHATAY & FILS INCSaint-Théodore-d’Acton, QC105
ADELARD POULINScott Jonction, QC105
FERME JULIO INCGranby, QC105
CRESTOMERE HOLSTEINSPonoka, AB104
WAYNE & KAREN MARTINMount Forest, ON104
RIVERDOWN HOLSTEINSMetcalfe, ON104
ROBELLA HOLSTEINSBalgonie, SK104
DROLET & FILSSt. Raymond, QC103
ERBCREST FARM LTDMilverton, ON103
RONALD BOERCHERSLaurier, MB103
SEELBY HOLSTEINS LTDSeeleys Bay, ON103
DONALD I. DOANNorwich, ON102
DELCREEK HOLSTEINSWinchester, ON101
EMBRDALE FARMAsphodel-Norwood, ON100
KNONAUDALE FARMS INCCrysler, ON100
B. LEHOUX & FILS INCSaint-Elzéar, QC100
QUINNDALE HOLSTEINSGreely, ON100
RAIVUE FARMS LTDSunderland, ON100

Key Takeaways

  • Elite Breeders Redefine Excellence: Ninety-one Canadian farms have bred 100+ Excellent-classified Holsteins, with Bosdale Farms leading at 409 Excellents.
  • Nationwide Success: Excellence spans provinces, with Ontario (45 breeders) and Quebec (23 breeders) dominating but strong representation from coast to coast.
  • Balanced Breeding Philosophy: These herds excel in conformation, longevity, and productivity, proving that beauty and functionality can coexist.
  • Global Impact: Canadian genetics influence Holstein populations worldwide through AI programs and progeny sales, driving efficiency and sustainability.
  • Future-Focused Innovation: With tools like genomic testing complementing traditional methods, these breeders are paving the way for faster genetic progress.

Executive Summary

Ninety-one Canadian Holstein breeders have achieved the extraordinary milestone of breeding 100+ Excellent-classified cows under their prefix, a feat that cements Canada’s leadership in global dairy genetics. These elite operations, led by Bosdale Farms with a staggering 409 Excellents, represent decades of focused breeding for conformation, longevity, and productivity. Spanning provinces from Ontario to British Columbia, these breeders showcase excellence across diverse climates and farming conditions. The classification system evaluates traits linked to health and efficiency, proving that these herds are not just show-stoppers but functional assets in commercial dairies worldwide. Their success inspires farmers globally to adopt balanced breeding strategies that prioritize both form and function. With advancements like genomic testing accelerating progress, these operations continue to shape the future of Holstein genetics.

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Legendary Holstein Matriarch Dubeau Dundee Hezbollah Passes at 18: A Tribute to a Global Icon

At 18, Dubeau Dundee Hezbollah’s legacy lives on through 200+ progeny worldwide. How one phenomenal cow rewrote Holstein Breeding history

The dairy world bids farewell to one of its most influential foundation females, Dubeau Dundee Hezbollah EX-92 EEEEE (“Hez”), who passed away on March 4, 2025, at the remarkable age of 18 years and 3 months. Her genetic legacy has reshaped Holstein’s breeding worldwide, leaving an indelible mark on the industry.

A Life That Defined Excellence: From Show Ring Glory to Brood Cow Greatness

Born December 1, 2006, Hez’s journey began in the bright lights of the show ring. She first captivated breeders and judges by claiming Intermediate Champion honors at the World Dairy Expo as a two-year-old in 2009. This early recognition set the stage for her future influence, as her stunning conformation and dairy strength earned her All-American and All-Canadian Senior Two-Year-Old titles that same year, solidifying her status as one of the breed’s rising stars.

Her competitive fire continued to burn brightly as she matured. In 2011, she claimed Reserve All-American Four-Year-Old honors and Grand Champion at the Midwest Spring National Show. However, her promising show career was tragically cut short by a significant udder injury sustained later that year after earning Honorable Mention Senior Champion at Madison. While this setback ended her time in the ring, it redirected her toward a far greater destiny as one of Holstein’s most influential brood cows.

The Numbers Behind Her Legacy: Rewriting Genetic Records

Hez’s influence on Holstein’s breeding is truly global, as evidenced by the staggering statistics she leaves behind. Over her lifetime, she has produced more than 600 embryos and registered over 200 progeny globally, from Australia to Canada. Her offspring have made their mark in Japan, Europe, Mexico, and the United States, demonstrating her unparalleled influence across continents. This global reach is a testament to the power of strategic breeding and the potential for one exceptional cow to shape the industry worldwide.

Her transmission rates are nothing short of extraordinary. By 2018, of her classified daughters in North America, an astonishing 89% scored Very Good or Excellent, with nearly 30% achieving Excellent status. These numbers far exceed industry benchmarks for elite brood cows, where only 10-15% of offspring typically reach the Excellent classification. Hez’s ability to consistently pass on superior genetics challenges conventional assumptions about transmission reliability and raises the bar for what is possible in Holstein breeding.

Shattering Stereotypes: Dual Excellence in Type and Production

While Hez’s conformation excellence captured immediate attention, she was more than just a show cow. Her production records proved that elite type and high milk yield can coexist. Her four-year-old lactation is proof: 4-03 2x 365d 42,050 lbs milk with 4.4% fat (1859 lbs) and 3.1% protein (1299 lbs). These numbers rival production-focused cows while maintaining exceptional udder quality and dairy strength.

This dual excellence challenges outdated notions that show cows sacrifice production for type. Hez demonstrated that truly elite individuals can excel in both arenas simultaneously—a lesson that continues to influence progressive breeding programs worldwide.

Strategic Breeding Decisions: Unlocking Genetic Potential

Hez’s success wasn’t accidental; it was the result of strategic breeding decisions that maximized her genetic potential. Certain sire combinations, such as Goldwyn crosses and Atwood matings, proved particularly magical with Hez. These pairings consistently produced elite offspring, including daughters who scored EX-94 and EX-92[3]. This strategic approach to breeding, combined with Hez’s inherent genetic quality, was a key factor in her success.

Her son, HEZTRYRC (by DestryRC), became an influential sire in his own right, with several All-American nominated daughters enhancing his reputation. Her global impact extended further with a Destry*RC daughter claiming Grand Champion honors at the Mexican National Show 2016[3]. These results highlight the importance of thoughtful sire selection in maximizing genetic outcomes—a lesson for breeders looking to replicate Hez’s success.

Multi-Generational Impact: Prepotency Redefined

What makes Hez’s legacy particularly fascinating is how her influence extends into subsequent generations. Her granddaughters have emerged with remarkable type scores—several testing nearly +4 points on type—demonstrating her ability to stamp her traits consistently through multiple generations. This generational transmission represents what geneticists call prepotency: the rare ability of an individual to pass on desirable characteristics predictably.

In an era dominated by genomic evaluations, Hez’s story reminds us that prepotency is critical to breeding success. Her descendants’ achievements suggest that linebreeding on truly exceptional individuals can yield consistent results that random matings cannot match.

Holstein breeding, Dubeau Dundee Hezbollah, dairy genetics, brood cow, longevity

Defying Age: Lessons from Hez’s Longevity

Hez continued to defy expectations even into her later years. At nearly 17 years old in 2016, she thrived at Interstate Calf Care in Maryland while undergoing regular IVF programs. Her remarkable longevity raises essential questions about modern herd management practices. With average productive lifespans declining across dairy operations globally, could breeding for structural correctness and overall robustness—as exemplified by Hez—help reverse this trend? This is a crucial question that underscores the urgency and relevance of the work of dairy farmers and breeders.

Her extraordinary, productive life offers valuable insights into the economic and ethical advantages of prioritizing durability alongside production and type. This strategy could benefit dairy farmers facing increasing pressure to optimize herd performance.

Economic Ripple Effect: The True Value of a Foundation Female

The economic impact of Hez’s contributions is incalculable but undeniably immense. Beyond the direct value of her embryos and offspring sold worldwide, consider the multiplier effect of her genetics through generations of descendants improving herds globally. This economic ripple effect underscores the long-term value of investing in genuinely exceptional foundation females-a strategy that pays dividends far beyond initial costs and highlights the significant economic impact of the work of dairy farmers and breeders.

Her son, HEZTRY*RC, entered the AI service, exponentially extending her influence through thousands of daughters worldwide. Her exceptional daughters became foundation females, commanding premium prices at elite sales. The ripple effect from these animals continues expanding with each generation—creating lasting value for dairy farmers who may never have heard Hez’s name but benefit from her genetic contributions.

This economic multiplier underscores the long-term value of investing in genuinely exceptional foundation females—a strategy that pays dividends far beyond initial costs.

Saying Goodbye to a Legend: One Cow Changed Everything

Dubeau Dundee Hezbollah’s passing marks the end of an era in Holstein breeding but leaves behind a legacy that will endure for decades. As breeders worldwide reflect on her contributions, Hez is a powerful reminder that true excellence transcends time.

Her descendants will continue shaping show rings, milking parlors, and breeding programs across continents—proving once again that sometimes, one cow can change your life.

Key Takeaways

  • Extraordinary Transmission Rates: Hez’s ability to consistently produce elite offspring (30% reaching Excellent classification) far exceeded industry norms, redefining what’s possible in genetic reliability.
  • Dual-Purpose Excellence: Hez shattered the false dichotomy between show type and production ability, proving elite cows can excel in both arenas simultaneously—a blueprint for modern breeding programs.
  • Strategic Mating Decisions Matter: Specific sire combinations (particularly Goldwyn and Atwood) consistently yielded exceptional results with Hez, highlighting the critical importance of thoughtful mating selection over simply chasing top genomic numbers.
  • Economic Multiplier Effect: Hez’s influence extends beyond her direct offspring through her son HEZTRY*RC in AI and numerous daughters becoming foundation females, creating lasting economic value across global dairy genetics.
  • Longevity Advantages: At 18+ years, Hez’s remarkable productive life challenges current industry practices and highlights the potential benefits of breeding for structural correctness, robustness, and durability in modern dairy operations.

Executive Summary

Dubeau Dundee Hezbollah “Hez,” who passed away on March 4, 2025, at 18, transformed Holstein breeding through her exceptional genetic influence spanning multiple continents. Beginning as a World Dairy Expo Intermediate Champion before becoming a legendary brood cow, Hez produced over 600 embryos and 200+ registered progeny worldwide, with an unprecedented 89% of her daughters scoring Very Good or Excellent. Her dual excellence in show ring type and production (over 42,000 lbs of milk with high components) challenged industry stereotypes. At the same time, her extraordinary longevity and prepotent genetics influence dairy herds globally through strategic breeding decisions that maximize her genetic potential. Hez’s legacy demonstrates how one exceptional individual can create an economic ripple effect that reshapes an entire breed for generations.

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From Pasture to Powerhouse: The GenoSource Story 

In the heartland of America, a genetic revolution is quietly reshaping the future of dairy farming. At its epicenter stands GenoSource, a family-owned enterprise that has catapulted from a modest 2,200-cow operation in 2014 to a cutting-edge 4,000-cow powerhouse. Led by visionary CEO Tim Rauen, this Iowa-based dairy isn’t just milking cows—it’s engineering the perfect bovine, one embryo at a time.

The GenoSource leadership team proudly accepts the 2024 MILK Business Award for Leader in Technology, recognizing their groundbreaking advancements in dairy genetics, sustainability, and innovation. This honor highlights their commitment to shaping the future of dairy farming through cutting-edge solutions.
The GenoSource leadership team, Tom & Rick Simon; Pat Carroll; Tim, Bill & Steve Rauen; Matt Simon, Kyle Demmers proudly accepts the 2024 MILK Business Award for Leader in Technology, recognizing their groundbreaking advancements in dairy genetics, sustainability, and innovation. This honor highlights their commitment to shaping the future of dairy farming through cutting-edge solutions.

Picture this: a farm where cows average a staggering 93 pounds of milk per day, with butterfat content that would make a butter sculptor weep, where artificial intelligence predicts the perfect mating years before traditional methods could even conceive of the possibility. A single bull aptly named Captain has rewritten the genetic playbook so thoroughly that he’s become a legend in his own time.

Welcome to GenoSource, where science fiction meets the milking parlor, and the future of dairy is crafted one groundbreaking innovation at a time. Buckle up because this isn’t your grandfather’s dairy farm—it’s a glimpse into a world where genomics, sexed semen, and in vitro fertilization are transforming how we produce milk and the very nature of the cows.

The Genesis of a Genetic Revolution

Nestled among the rolling fields of Iowa, GenoSource began as a bold experiment in collaboration. In 2014, eight farming families—each with deep roots in dairy—came together, pooling their resources and genetic expertise to create something revolutionary. “We each had promising genetic lines,” recalls CEO Tim Rauen, “but combining them created something exponentially greater.” And more significant, it was. From this union emerged a dairy powerhouse that has redefined what’s possible in modern milk production.

At its core, GenoSource’s mission was simple yet ambitious: to develop cows that thrive in free-stall environments while producing unparalleled milk solids. Today, their herd averages an astonishing 93 pounds of milk per day, with butterfat and protein levels of 4.8% and 3.6%, respectively—numbers that have set new benchmarks in the industry. But these achievements didn’t come by chance; they resulted from meticulous planning and a shared vision among the founding families.

Tim Rauen, CEO of GenoSource, shares a quiet moment with his wife Jennifer and their children on their family farm. This photo captures the heart of GenoSource’s mission—building a future where innovation in dairy farming ensures that family values and traditions thrive for generations to come.
Tim Rauen, CEO of GenoSource, shares a quiet moment with his wife Jennifer and their children on their family farm. This photo captures the heart of GenoSource’s mission—building a future where innovation in dairy farming ensures that family values and traditions thrive for generations to come.

A Partnership Built on Precision

The partnership behind GenoSource wasn’t just about pooling assets—it was about assembling a dream team with complementary skills. Tim Rauen took the reins as CEO, leveraging his passion for genetics and expertise in risk management to guide the farm’s breeding strategies. Meanwhile, COO Kyle Demmer focused on the day-to-day operations, ensuring herd health and productivity remained top priorities. CFO Matt Simon rounded out the leadership trio, steering financial strategy and diversification efforts to keep GenoSource on solid ground.

Kyle Demmer, COO of GenoSource, with his wife Laura and their children, exemplifies the family-first philosophy that drives the company’s vision. As the manager of daily operations and herd health, Kyle balances cutting-edge innovation with the timeless values of family farming—a harmony that’s evident both in GenoSource’s success and in the next generation being raised with a passion for agriculture.

This well-oiled machine has allowed GenoSource to grow exponentially, managing 4,000 cows while maintaining 100% family ownership. “It’s not just about business,” says Rauen. “It’s about preserving our values and staying true to our beliefs.”

Matt Simon, CFO of GenoSource, shares a moment with his wife and children. As the financial strategist behind GenoSource’s growth, Matt’s dedication to innovation and family values ensures the company’s mission of supporting family farms remains at the heart of their success.
Matt Simon, CFO of GenoSource, shares a moment with his wife and children. As the financial strategist behind GenoSource’s growth, Matt’s dedication to innovation and family values ensures the company’s mission of supporting family farms remains at the heart of their success.

Challenges Along the Way

Of course, building a genetic empire wasn’t without its hurdles. Combining eight families to start a business required trust, compromise, and an unwavering commitment to a shared goal. But these challenges only strengthened their resolve. By aligning their efforts and focusing on long-term results rather than short-term gains, the Carroll, Simon, Rauen & Demmer families laid the groundwork for what would become one of the most innovative dairies in the world.

A Legacy in the Making

From their humble beginnings to their current status as industry leaders, GenoSource’s story is one of vision, collaboration, and relentless pursuit of excellence. Their success proves that even the loftiest goals can become reality when passion meets precision. Tim Rauen says, “We had a vision, and with our team, we knew we could accomplish something great.” GenoSource has been transformative, leaving an indelible mark on the dairy industry while setting the stage for an even brighter future.

Six dedicated members of the GenoSource team celebrate a decade of service, showcasing the commitment and teamwork that drive the farm’s success. Their hard work and loyalty reflect the core values that have made GenoSource a leader in innovation and excellence in the dairy industry.
Six dedicated members of the GenoSource team celebrate a decade of service, showcasing the commitment and teamwork that drive the farm’s success. Their hard work and loyalty reflect the core values that have made GenoSource a leader in innovation and excellence in the dairy industry.

Engineering the Perfect Bovine

GenoSource’s air hums with the quiet buzz of innovation as cutting-edge technology melds seamlessly with generations of dairy farming wisdom. Here, in a landscape dotted with silos and rolling fields, the future of the Holstein breed is being sculpted one embryo at a time.

GenoSource’s technological triad—genomic testing, sexed semen, and in vitro fertilization (IVF)—forms the backbone of its genetic acceleration program. It’s a symphony of science and nature, each element playing its crucial part:

  • Genomic testing sifts through the genetic code of 1,500 bull candidates annually, identifying the crème de la crème—the top 13% who will shape the breed’s future.
  • GenoSource sells about 1000; GenoSource and their partners implant 17,000. They aim to have a percentage of 35% living calves born, about 2000 bulls and 4000 heifer calves annually.
  • Sexed semen ensures that over 90% of conceptions from elite lineages result in female calves, rapidly expanding the farm’s genetic pool.
  • IVF takes center stage in the 250-donor program, producing a staggering 18,000 embryos yearly from superior dams.

But GenoSource isn’t content with resting on its laurels. Artificial intelligence now augments these systems, peering into the genetic crystal ball to predict optimal matings years before traditional methods could even conceive of the possibilities.

The Delicious Legacy

Miss OCD Robst Delicious, the legendary matriarch of GenoSource’s breeding program, continues to leave an indelible mark on the Holstein breed. At 14 years old, Delicious remains a prolific contributor to GenoSource’s genetic legacy, with her influence seen in 95% of their top 25 GTPI sires.
Miss OCD Robst Delicious, the legendary matriarch of GenoSource’s breeding program, continues to leave an indelible mark on the Holstein breed. At 14 years old, Delicious remains a prolific contributor to GenoSource’s genetic legacy, with her influence seen in 95% of their top 25 GTPI sires.

One name stands above the rest in elite dairy genetics: Miss OCD Robust Delicious. At 14 years old, this bovine matriarch defies expectations, contributing valuable embryos to GenoSource’s program. Tim Rauen, his voice filled with reverence, explains, “She redefined what’s possible in mammary structure and feed efficiency.”

Delicious isn’t just a cow; she’s a dynasty. Her genetic fingerprint is currently found in the Top 25 GTPI sires of the breed, a testament to her enduring impact on the breed. In an industry where youth often reigns supreme, Delicious proves that longevity and productivity can go hand in hand.

Captain of the Genetic Ship

The GenoSource partners proudly stand with Captain, the legendary Holstein bull who made history as the #1 TPI sire for seven consecutive proof runs—an unprecedented achievement in the dairy industry. Since his debut, Captain has sired over 6,000 daughters worldwide, revolutionizing dairy herds across the globe with his exceptional genetics for production, udder structure, and overall performance. This historic photograph captures the visionary team behind one of the most influential breeding programs in modern dairy genetics, whose collaborative approach has redefined excellence in Holstein breeding.
The GenoSource partners proudly stand with Captain, the legendary Holstein bull who made history as the #1 TPI sire for seven consecutive proof runs—an unprecedented achievement in the dairy industry. Since his debut, Captain has sired over 6,000 daughters worldwide, revolutionizing dairy herds across the globe with his exceptional genetics for production, udder structure, and overall performance. This historic photograph captures the visionary team behind one of the most influential breeding programs in modern dairy genetics, whose collaborative approach has redefined excellence in Holstein breeding.

If Delicious is the queen of GenoSource’s genetic empire, then GenoSource Captain is undoubtedly its king. This seven-time #1 GTPI bull represents the pinnacle of the farm’s breeding philosophy, a living embodiment of their relentless pursuit of perfection.

Captain’s story begins with a strategic purchase: his sire’s dam, Peak Menna Ahead 850-ET, hailing from the legendary Oman Mirror lineage. But it was GenoSource’s meticulous planning that turned potential into reality. Captain was born through careful IVF pairings—first to produce is sire Farnear Tango Sabre 1973-ET, then to the STgenetics outlier, Hurtgenlea Richard Charl-ET to make Captain.

The results speak for themselves. “Captain’s consistency across generations is unprecedented,” Rauen notes, his voice brimming with pride. “His daughters dominate global herds while his grandsons, like Garza, the #2 TPI sire, continue the legacy.”

In GenoSource’s barns, you can see Captain’s impact firsthand. His daughters move gracefully; their udders testify to generations of careful breeding. The GenoSource team’s eyes are excited about what’s to come. In this small corner of Iowa, they’re not just breeding cows—they’re engineering the future of dairy, one perfect bovine at a time. (Read more: CAPTAIN: The Bull That Rewrote the Rules for Modern Breeding)

The Art and Science of Breeding: GenoSource’s Bold Vision

There’s often a divide between show ring glory and practical farm economics in dairy cattle breeding. But at GenoSource, they’re proving that beauty and productivity can go hand in hand, creating cows that are as stunning in the show ring as they are profitable in the barn.

From Show Ring to Milking Parlor: Not Just a Pretty Face

Ladyrose Caught Your Eye, now classified EX-95 with an EX-96 udder, showcases the exceptional quality that earned her three consecutive World Dairy Expo class wins (2021-2023) and the prestigious title of 2023 All-American 4-Year-Old. This remarkable cow has revolutionized GenoSource’s show program while proving her genetic dominance through her offspring—including Kingsway Caught A Vibe, the 2023 WDE Junior Champion, and popular AI sires Bullseye, Eye Candy, and Liquidcourage. A true testament to GenoSource’s vision of combining show-ring excellence with commercial practicality.
Ladyrose Caught Your Eye, now classified EX-95 with an EX-96 udder, showcases the exceptional quality that earned her three consecutive World Dairy Expo class wins (2021-2023) and the prestigious title of 2023 All-American 4-Year-Old. This remarkable cow has revolutionized GenoSource’s show program while proving her genetic dominance through her offspring—including Kingsway Caught A Vibe, the 2023 WDE Junior Champion, and popular AI sires Bullseye, Eye Candy, and Liquidcourage. A true testament to GenoSource’s vision of combining show-ring excellence with commercial practicality.

Picture this: a Holstein cow so magnificent she commands attention the moment she enters the ring. Her name is Ladyrose Caught Your Eye-ET, and she’s not just a pretty face. This three-time World Dairy Expo champion represents GenoSource’s bold step into the world of elite show cattle.

The GenoSource team proudly stands with Ladyrose Caught Your Eye at the World Dairy Expo, celebrating her extraordinary achievements as a three-time class champion (2021-2023). This iconic cow embodies GenoSource’s vision of combining show-ring excellence with genetic innovation that impacts herds worldwide.
The GenoSource team proudly stands with Ladyrose Caught Your Eye at the World Dairy Expo, celebrating her extraordinary achievements as a three-time class champion (2021-2023). This iconic cow embodies GenoSource’s vision of combining show-ring excellence with genetic innovation that impacts herds worldwide.

But for Kyle Demmer, GenoSource’s COO, it’s more than ribbons and trophies. “Show sires must enhance barn economics, not just trophy cases,” he states firmly. This philosophy combines the artistry of show cattle with the complex numbers of dairy production.

The results? They’re nothing short of spectacular. Sixteen of Caught Your Eye’s daughters, each scoring an impressive VG-87 or higher, are now productive members of dairy herds. Meanwhile, her sons are in high demand, and their genetics are sought after by AI companies around the globe.

Caught a Vibe, Caught Your Heart, and Caught By Surprise shine on the grand stage at the 2023 World Dairy Expo, earning 1st place in the Breeder’s Herd category. This trio exemplifies GenoSource’s dedication to breeding excellence, blending elite genetics with show-stopping performance.
Caught a Vibe, Caught Your Heart, and Caught By Surprise shine on the grand stage at the 2023 World Dairy Expo, earning 1st place in the Breeder’s Herd category. This trio exemplifies GenoSource’s dedication to breeding excellence, blending elite genetics with show-stopping performance.

Diversity: The Spice of Dairy Life

While some breeders chase a narrow set of traits, GenoSource takes a different approach. They don’t just breed cows; they engineer diversity into the very fabric of the Holstein breed.

Imagine a breeding program bold enough to challenge conventional norms—this is precisely what GenoSource achieved by pairing type-focused Delta-Lambda sires with production-oriented bloodlines. Delta-Lambda, a popular bull often overlooked as a sire of sons due to his timing—born four years before the legendary Captain—was given a second chance in GenoSource’s innovative strategy. While some considered it “a step back” to breed Lambda to a Captain granddaughter, GenoSource embraced the unconventional pairing. The result was Genosource Bigwig (Lambda-Hanans-Captain), a bull that has become a global top seller. Bigwig exemplifies the best of both worlds: the elegance and conformation of type-focused genetics combined with the production power and balance demanded by modern dairy operations.

GenoSource’s commitment to engineering diversity into the Holstein breed continues to yield remarkable results, as evidenced by their latest standout, Genosource Benchmark. “Our highest bull is Genosource Benchmark. He is four months old and scores 3430 gTPI,” shares CEO Tim Rauen. This young bull is particularly noteworthy for being line-bred on the Lionel grandson Thorson; Benchmark’s sire is Thorson’s son Darth Vader, while his dam is Thorson’s daughter Brigade, descending from a Captain daughter that traces back to Genosource Brazen 40218 VG-85 (Nightcap), one of the farm’s four prominent donor families. Alongside Brazen, GenoSource’s genetic program is powered by three other influential donor families: T-Spruce Jaela 47718 VG-87 (Captain-Lionel), Genosource Dreaming Big EX-91 (Dynamo-Monterey), and Genosource Viral GP-82 (Captain-Nashville). These families exemplify GenoSource’s ability to balance innovation with strategic genetic diversity, ensuring adaptability and excellence across multiple market segments.

T-Spruce Jaela 47718-ET VG-87 exemplifies the elite genetics that have attracted multiple AI companies to GenoSource’s breeding program. In 2024, GenoSource dramatically expanded their distribution network, selling approximately 200 young sires to ten AI companies beyond their traditional partner STgenetics—including industry giants Select Sires, Semex, ABS, and Urus. This strategic diversification ensures that exceptional genetics like Jaela’s influence herds worldwide while maximizing opportunities for GenoSource’s breeding program on the global stage.
T-Spruce Jaela 47718-ET VG-87 exemplifies the elite genetics that have attracted multiple AI companies to GenoSource’s breeding program. In 2024, GenoSource dramatically expanded their distribution network, selling approximately 200 young sires to ten AI companies beyond their traditional partner STgenetics—including industry giants Select Sires, Semex, ABS, and Urus/Peak. This strategic diversification ensures that exceptional genetics like Jaela’s influence herds worldwide while maximizing opportunities for GenoSource’s breeding program on the global stage.

When asked about his favorite cows at GenoSource, Tim Rauen’s response is immediate: the previously mentioned T-Spruce Jaela. “Out of her, already more than 50 sons, grandsons, and great-grandsons have left for AI, so she will truly have a lot of influence,” Tim notes. He then highlights his second favorite, Bomaz-GS Captain 10767 GP-83 (Captain-Delson). “What an impressive cow! Modern stature, so much ‘dairy strength,’ and an unbelievably good udder,” he says enthusiastically. Her influence on the breed is poised to be significant, mainly through her Thorson son, Genosource King-P. “He is polled, scores 3269 gTPI, +0.85 gPTAT, and his calves are being born—a fascinating sire for polled genetics,” Tim explains. The conversation naturally shifts to another rising star: Genosource Kinky-P. “She’s just six months old, but I think she will change the Holstein breed for polled,” Tim predicts. Kinky-P is not only polled but also boasts a Net Merit of 1550—the highest in the breed for polled and non-polled animals—along with an impressive 3387 gTPI.

But GenoSource’s vision doesn’t stop there. They’re looking ahead, prioritizing traits like polled genetics, slick coats for heat tolerance, and superior feed efficiency long before the market caught on. It’s a strategy that’s paying off, positioning them at the forefront of emerging trends in dairy breeding.

GenoSource understands that one size doesn’t fit all in a globalized world. Therefore, they customize their genetic offerings for over 30 countries with unique needs and preferences. This level of personalization sets them apart in the international market.

Calculated Risks, Extraordinary Results

GenoSource isn’t afraid to take the road less traveled despite industry norms. Kyle Demmer says, “We’re not afraid to mate apparent opposites. Progress requires calculated risks.”

GenoSource’s willingness to push boundaries is evident in every aspect of its breeding program. From its million-dollar investment in show cattle to its diverse genetic strategies, GenoSource is rewriting the rules of dairy breeding.

As you walk through GenoSource’s barns, you can see the results of this bold approach. Cows that combine show-stopping beauty with record-breaking production. Bulls that carry the genetic potential to revolutionize herds across the globe. It’s a testament to what’s possible when art, science, tradition, and innovation unite perfectly.

In the ever-evolving world of dairy genetics, GenoSource is keeping up and leading the charge, one groundbreaking mating at a time. For dairy enthusiasts everywhere, this is an exciting glimpse into the future of the breed we love.

The state-of-the-art facilities at GenoSource showcase the farm’s commitment to innovation, efficiency, and sustainability. From advanced ventilation systems to cutting-edge breeding technology, this operation is designed to set new standards in dairy farming while ensuring optimal cow comfort and productivity.
The state-of-the-art facilities at GenoSource showcase the farm’s commitment to innovation, efficiency, and sustainability. From advanced ventilation systems to cutting-edge breeding technology, this operation is designed to set new standards in dairy farming while ensuring optimal cow comfort and productivity.

From Devastation to Innovation: GenoSource’s Phoenix Moment

In August 2020, the skies over Iowa darkened as a monstrous derecho swept across the state. Wind speeds rivaling those of a Category 4 hurricane tore through farms, leaving destruction in their wake. At GenoSource, half of the farm lay in ruins, a sight that would have broken the spirit of many.

But for GenoSource’s team, this catastrophe became an unexpected opportunity. Instead of rebuilding what was lost, they reimagined their entire operation. It was a moment of rebirth, a chance to transform adversity into advancement.

A Dairy of the Future

Step onto the rebuilt GenoSource farm today, and you’ll find yourself in what feels like a dairy of the future. At the heart of the operation stands a state-of-the-art 90-stall rotary parlor, a marvel of efficiency that enables thrice-daily milking. The gentle hum of the rotating platform is a constant reminder of the farm’s commitment to innovation.

But the real magic happens behind the scenes. Walk through the barns, and you’ll notice a noticeable difference in the air. That’s thanks to the tunnel ventilation system, guided by artificial intelligence, which maintains optimal climate conditions. It’s like a breath of fresh air for both cows and workers.

GenoSource isn’t just focusing on today’s needs and tomorrow’s challenges. By 2025, a methane digester will be operational, turning waste into energy and pushing the farm towards energy independence. This bold step towards sustainability showcases GenoSource’s long-term vision.

The next generation of GenoSource proudly representing at the World Dairy Expo! Surrounded by champions and immersed in the spirit of excellence, these kids embody the future of dairy farming, carrying forward the legacy of innovation, hard work, and passion
The next generation of GenoSource proudly representing at the World Dairy Expo! Surrounded by champions and immersed in the spirit of excellence, these kids embody the future of dairy farming, carrying forward the legacy of innovation, hard work, and passion.

Technology with a Purpose

The most striking aspect of GenoSource’s rebuilt infrastructure is the seamless integration of technology. Each cow sports a smart collar that provides real-time health monitoring. It’s like having a veterinarian on call 24/7, ensuring that even the slightest change in a cow’s well-being is noticed and addressed promptly. GenoSource also uses FarmFit from ST, which provides live alerts and notifications of core body temperature from each bolus to their phone.

CFO Matt Simon, the architect behind many of these innovations, explains the philosophy driving these changes: “Technology serves two masters: cow comfort and human efficiency.” This simple statement encapsulates GenoSource’s approach: leveraging cutting-edge technology not for its own sake but to create a better environment for animals and humans.

Recognition and Responsibility

GenoSource’s forward-thinking approach hasn’t gone unnoticed. Their innovative rebuilding efforts earned them the prestigious Leader in Technology Award from the MILK Business Conference, a recognition that cements their status as pioneers in agricultural technology.

But with this recognition comes responsibility. GenoSource is now a beacon for other farms, showcasing what’s possible when tradition meets innovation. They’re not just rebuilding a farm but redefining what a modern dairy can be.

As you leave GenoSource farm, the impression that lingers is one of resilience and vision. From the ashes of destruction, they’ve built more than just a technologically advanced dairy—they’ve created a blueprint for the future of agriculture. This is a testament to the indomitable spirit of dairy farmers and a thrilling glimpse into the potential of our industry.

In the face of adversity, GenoSource didn’t just recover—it revolutionized. Doing so has shown us what’s possible when we dare to dream bigger, even in our darkest hours.

Green Pastures, Golden Opportunities: GenoSource’s Sustainable Success Story

In the rolling hills of Iowa, where corn and soybeans stretch as far as the eye can see, GenoSource is painting a new picture of dairy farming. It’s a landscape where profitability and sustainability aren’t just coexisting—they’re thriving together in perfect harmony.

The Sweet Smell of Success

Step onto the GenoSource farm, and you might notice something different in the air. It’s not just the crisp scent of fresh hay or the earthy aroma of well-tended soil. It’s the unmistakable scent of innovation, a fragrance changing the essence of dairy farming.

At the heart of this transformation is a simple yet powerful philosophy: What’s good for the planet can also be good for the pocketbook. GenoSource’s visionary CEO Tim Rauen says, “Our milk check tells the story. Higher pregnancy rates, lower vet costs, and premium components all trace to smart genetics.”

A Three-Pronged Approach to Sustainability

GenoSource’s commitment to sustainability isn’t just talk – it’s measurable, tangible, and impressively practical. Let’s break it down:

  • Feeding Efficiency: Imagine cows that produce more milk while consuming less. That’s the reality with STgenetics EcoFeed, which has slashed feed intake by a whopping 12% per lactation. It’s like having your cake and eating it, too—or, in this case, producing more milk while using fewer resources.
  • Methane Mastery: Soon, the farm will be home to a state-of-the-art methane digester. It’s projected to cut greenhouse gas emissions by 40% when operational. Imagine turning a potential environmental liability into a sustainable asset—that’s the forward-thinking that sets GenoSource apart.
The eight founding families of GenoSource stand together, showcasing the unity and shared vision that transformed their operation into a global leader in dairy genetics. Their collaboration, rooted in tradition and innovation, has redefined what’s possible in modern dairy farming.
The eight founding families of GenoSource stand together, showcasing the unity and shared vision that transformed their operation into a global leader in dairy genetics. Their collaboration, rooted in tradition and innovation, has redefined what’s possible in modern dairy farming.

The Proof is in the Pail

But GenoSource isn’t just about impressive statistics but real-world results. Walk through their barns, and you’ll see cows that are healthier, more productive, and – dare we say it – happier. The proof, as they say, is in the pail.

Higher pregnancy rates mean more calves and a more sustainable herd. Lower vet costs translate to healthier animals and reduced antibiotic use. And those premium milk components? They’re the golden ticket to higher milk prices and increased profitability.

A Model for the Future

As you leave the GenoSource farm, you will be left with hope and possibility. This isn’t just a dairy—it’s a living laboratory, proving that sustainability and profitability can go hand in hand.

GenoSource is a beacon of innovation in a world grappling with environmental challenges. It is not just producing milk—crafting a blueprint for the future of dairy farming. In this future, every drop of milk tells a story of efficiency, sustainability, and brilliant genetics.

GenoSource’s journey is one to watch closely for dairy enthusiasts and industry watchers alike. In those Iowa fields, they’re not just raising cows—they’re raising the bar for what sustainable dairy farming can achieve.

he next generation of GenoSource proudly stands alongside their exceptional show cows during a classification session. With udders like these and genetics that speak for themselves, these cows represent the perfect blend of production and type—setting the bar high for both the barn and the ring!
The next generation of GenoSource proudly stands alongside their exceptional show cows during a classification session. With udders like these and genetics that speak for themselves, these cows represent the perfect blend of production and type—setting the bar high for both the barn and the ring!

Charting the Course: GenoSource’s Vision for the Future

As the sun sets over the Iowa horizon, casting long shadows across GenoSource’s sprawling dairy operation, the team isn’t winding down—they’re gearing up for the future. In the quiet evening hours, you can almost hear the hum of innovation, the whisper of plans being made for generations to come.

A Legacy in the Making

Step into GenoSource’s planning room, and you’ll find walls covered with genetic charts and global maps. Here, the team isn’t just thinking about next year’s calves – they’re envisioning the perfect cow three generations from now. It’s a chess game played with genetics, where every move is calculated to shape the future of dairy farming.Matt Simon, GenoSource’s forward-thinking CFO, puts it best: “We’re not just building a better cow. We’re ensuring family farms thrive for generations to come.” This powerful statement encapsulates the heart of GenoSource’s mission: blending cutting-edge science with the timeless values of family farming.

2025: A Dairy Odyssey

As we look towards 2025, GenoSource’s ambitions are as bold as they are specific:

  1. Global Genetic Ambassadors: Imagine GenoSource embryos traveling to 15 new countries, carrying elite genetics to dairy farms worldwide. This is not just about expansion; it’s about sharing excellence and improving herds worldwide.
  2. The Captain’s Legacy: Imagine walking into an AI stud and seeing row after row of Captain-line grandsons – 50 or more. This isn’t just breeding; it’s creating a genetic dynasty that could reshape the Holstein breed.
  3. The Future of Calving: Envision a maternity barn where technology and nature work perfectly. Fully automated, it promises to revolutionize one of the most critical aspects of dairy farming.

Tradition Meets Innovation

GenoSource proves that you can honor tradition while embracing innovation in an industry where change often comes slowly. Their approach isn’t about discarding old ways but enhancing them with cutting-edge science and technology.

Walk through their barns, and you’ll see cows embodying generations of careful breeding alongside state-of-the-art monitoring systems. This is a vivid reminder that in GenoSource’s world, the cow always comes first through genetic improvements or technological advancements.

A Blueprint for Sustainable Success

Representatives from over 20 countries gather at GenoSource during the 2024 World Dairy Expo, highlighting the global impact and international collaborations that have made GenoSource a worldwide leader in dairy genetics. This diverse delegation from STgenetics demonstrates how GenoSource’s innovative breeding programs and technological advancements are influencing dairy farming practices across continents.
Representatives from over 20 countries gather at GenoSource during the 2024 World Dairy Expo, highlighting the global impact and international collaborations that have made GenoSource a worldwide leader in dairy genetics. This diverse delegation from STgenetics demonstrates how GenoSource’s innovative breeding programs and technological advancements are influencing dairy farming practices across continents.

As our tour of GenoSource ends, we’re left with more than impressive statistics and ambitious goals. We’re given a glimpse into a future where dairy farming is sustainable and thriving.

GenoSource’s story, written in milk solids and genetic breakthroughs, isn’t just about building better cows. It’s about crafting a blueprint for agriculture’s future, where family farms can prosper for generations.

As we leave the farm, the setting sun paints the sky in hues of orange and purple. But for GenoSource, it’s not a sunset – it’s a dawn of new possibilities. In this corner of Iowa, they’re not just milking cows; they’re molding the future of dairy, one generation at a time.

The Bottom Line

As GenoSource stands at the vanguard of dairy genetics in 2025, its journey from eight ambitious farming families to global innovators illuminates a path forward for an industry at a critical crossroads. With concrete plans to expand embryo exports to 15 new countries, launch over 50 Captain-line grandsons into AI programs worldwide, and complete its fully automated maternity barn this year, GenoSource isn’t just theorizing about the future—it’s actively creating it.

Their approach represents a masterful symphony in which cutting-edge technology harmonizes with generational farming wisdom. As Matt Simon powerfully states, “We’re not just building a better cow. We’re ensuring family farms thrive for generations to come.” This philosophy carries profound implications in an era when family farms face unprecedented pressure from industrial agriculture and climate challenges.

GenoSource’s commitment to sustainability demonstrates how environmental stewardship and profitability can reinforce rather than oppose each other. Their STgenetics EcoFeed program, reducing feed intake by 12% per lactation while maintaining production, offers a blueprint for resource efficiency that the entire industry would be wise to study.

As we witness their three-generation breeding strategy unfold, we must ask ourselves: Are we merely spectators to this agricultural revolution, or will we become active participants? What would happen if GenoSource’s balanced approach to innovation—respecting tradition while embracing technological advancement—became the industry standard rather than the exception? Could their family ownership model, coupled with scientific precision, be the key to preserving the cultural heritage of dairy farming while meeting the demands of a resource-constrained future?

The choices we make today—whether dairy producers, industry professionals, or consumers—will echo through generations of farmers and countless dairy herds. GenoSource has shown us that technology and tradition need not be adversaries; they can be powerful allies in creating a more sustainable, productive, and humane dairy industry. The question remains: Will we have the courage to follow their lead and reimagine what’s possible for the future of dairy farming? The answer may determine whether family farms like GenoSource become relics of the past or beacons guiding us toward a more resilient agricultural future.

Key Takeaways

  • Innovative Origins: Founded in 2014 by eight farming families, GenoSource aims to create modern Holsteins that excel in free-stall environments, are highly feed efficient, and have minimal health issues.
  • Cutting-Edge Technology: GenoSource accelerates genetic progress through genomic testing, IVF, and sexed semen. It produces 18,000 embryos annually and places 200 bulls into AI annually.
  • Sustainability Focus: Initiatives like STgenetics EcoFeed (12% feed reduction), a methane digester (40% GHG reduction projected) showcases their commitment to environmental stewardship.
  • GenoSource Captain’s Legacy: This seven-time #1 GTPI bull has revolutionized the breed with exceptional consistency in daughters and sons, influencing herds worldwide.
  • Elite Show Cattle: Investments in champions like Ladyrose Caught Your Eye-ET have positioned GenoSource as a genetics leader who balances show-ring success with barn practicality.
  • AI Companies GenoSource Partners With: In 2024, GenoSource sold around 200 young sires to various AI companies, marking a significant shift in its strategy. Previously focused on its breeding partner, STgenetics (STg), GenoSource expanded to sell bulls to ten other AI companies, including Select Sires, Semex, ABS, Urus, AI Total, Blondin, Ascol, CRV, and Westlock Genetics. This diversification aims to give its genetics broader global opportunities.
  • Polled Genetics Program: GenoSource is advancing polled genetics with standout animals like Genosource King-P and Kinky-P. King-P is a polled bull with a GTPI of +3269 and impressive traits like +0.85 gPTAT. Meanwhile, Kinky-P is described as a game-changer for the Holstein breed. It is the #1 Net Merit polled animal (non-polled combined) with a Net Merit of +1550 and GTPI of +3387. These efforts highlight GenoSource’s focus on integrating polled genetics into its breeding program to meet market demands for hornless cattle.
  • Global Reach: With genetic exports to 30+ countries, GenoSource customizes offerings for diverse markets while hosting international visitors to share expertise.
  • Family-Owned and Operated: Fully family-run, each partner brings unique expertise, fostering collaboration and innovation while maintaining strong values.
  • Future Goals: By 2025, GenoSource will expand embryo exports to 15 new countries, launch 50+ Captain-line grandsons into AI, and complete a fully automated maternity barn.
  • Recognition for Innovation: Winning the Leader in Technology Award reflects their genetics, infrastructure, and advancements in cow comfort.
  • Vision for Generational Breeding: GenoSource plans matings three generations ahead to ensure elite genetic growth while maintaining diversity across traits and markets. Where the indexes of the highest animals turn out to be about 150 TPI points higher each year!

Summary

GenoSource, founded in 2014 by eight farming families in Iowa, has rapidly emerged as a powerhouse in dairy genetics, revolutionizing the industry through innovative breeding strategies and cutting-edge technology. Led by CEO Tim Rauen, the company has achieved remarkable success, producing 18,000 embryos annually and placing 200 bulls into AI each year. Their flagship bull, GenoSource Captain, a seven-time #1 GTPI sire, exemplifies their breeding philosophy of combining high production with longevity and efficiency. GenoSource’s commitment to sustainability is evident in its initiatives like STgenetics EcoFeed and plans for a methane digester, which aligns profitability with environmental stewardship. With a global reach extending to over 30 countries and ambitious goals for 2025, including expanding embryo exports and launching more Captain-line grandsons, GenoSource is not just breeding better cows—they’re shaping the future of dairy farming while ensuring family farms thrive for generations to come.

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