Why sell brands posting 103% profit growth? 10,700 farmers decide Oct 30 if $320k now beats legacy forever.
EXECUTIVE SUMMARY: Fonterra’s proposed $3.8 billion sale of its consumer brands to Lactalis presents 10,700 farmer shareholders with one of the cooperative dairy’s most consequential decisions—vote by October 30 on whether to cash out brands that have shown a remarkable turnaround. The consumer division’s operating profit surged from NZ$146 million to NZ$319 million year-over-year (103% growth), driven by expanding sales of South Asian packaged milk powders and the UHT market in Greater China, according to Fonterra’s Q3 financials. This valuation—between 10 to 15 times earnings with a 15-25% premium over typical dairy transactions—suggests that Lactalis sees long-term value in New Zealand’s grass-fed reputation, which took generations to build. With Fonterra carrying NZ$5.45 billion in debt at 39.4% gearing, the board views this sale as a means to balance sheet strengthening, although farmers must weigh the immediate capital needs against surrendering their connection to consumer markets. What farmers are discovering through discussions from Taranaki to Canterbury is that this vote transcends individual operations—it could reshape global cooperative strategies, as the boards of DFA, Arla, and FrieslandCampina watch closely. The decision ultimately asks whether farmer cooperatives can compete in consumer markets or should retreat to ingredients and processing. Each shareholder must evaluate their operation’s specific needs, succession plans, and vision for dairy’s future before casting a vote that, once done, can’t be undone.

You know that feeling when you’re doing evening chores and something on the news makes you stop and really think? That’s been happening a lot lately with this Fonterra situation. Back in August, they announced they’re selling their consumer brands to Lactalis—the French dairy giant—for NZ$3.845 billion, according to their official announcements. Could increase to $4.22 billion, including the Australian licenses.
And here’s what has got me, and many other farmers, talking… With 10,700 farmer shareholders voting on October 30, we’re looking at something that could change how we all think about cooperative dairy.
The Numbers We’re All Trying to Figure Out
So here’s what’s interesting about the financial performance, and I’ve been digging through Fonterra’s Q3 reports to get this straight. The consumer division—encompassing Mainland cheese, Anchor butter, and Kapiti specialty products—saw its operating profit increase from NZ$248 million to NZ$319 million in Q3, representing approximately a 29% rise, according to their FY25 financial presentations.

Now, where that 103% figure comes from gets a bit specific—it’s actually the quarter-on-quarter comparison. When comparing Q3 this year to Q3 last year, the consumer division’s operating profit surged 103%, increasing from approximately NZ$146 million to NZ$319 million. That’s impressive growth, anyway you slice it, driven largely by higher sales volumes of packaged milk powders in South Asia and UHT milk in Greater China, according to their quarterly updates.
I’m not sure about you, but that timing leaves me scratching my head a bit. After years—and I mean years—of hearing “just wait, the turnaround is coming,” it finally arrives. And now we’re selling?
What I’ve found interesting in the latest annual reports is the valuation itself. When you adjust for standalone costs, Lactalis is paying somewhere between 10 and 15 times earnings, with a premium of about 15 to 25 percent over what these deals typically cost. That’s… substantial. They’re clearly seeing something valuable here. And it makes you wonder—could this affect Fonterra’s position as one of the world’s largest dairy exporters? That’s something worth thinking about.

Key Facts at a Glance:
- Sale price: NZ$3.845 billion (potentially $4.22 billion)
- Voting date: October 30, 2025
- Farmer shareholders: 10,700
- Consumer operating profit: NZ$319 million in Q3 FY25 (up from NZ$248 million)
- Quarter-on-quarter growth: 103% (Q3 FY25 vs Q3 FY24)
- Current debt: NZ$5.45 billion
- Gearing ratio: 39.4%
Different Farms, Different Calculations

Here’s the thing about this vote—and this is what makes it so complicated—it means something different for every operation and every region.
Take farmers supplying milk to Te Rapa, one of Fonterra’s largest manufacturing sites, down in Waikato. The plant produces over 300,000 tonnes of milk powder and cream products annually, according to Fonterra’s operational data. If you’re one of those suppliers, you’re probably thinking more about the ingredients side of the business since that’s where your milk’s likely going anyway.
However, if you’re in a region that supplies plants producing consumer products—such as some of the operations near cheese plants or butter facilities—this sale hits differently. You’ve been directly involved in building those brands.
If you’re running a smaller herd, maybe 400 to 600 cows, like a lot of farms in Taranaki or up in Northland, that potential payout could be a game-changer. We’re talking real money that could help with debt from that new rotary you put in, or finally let you upgrade that aging effluent system. With feed costs where they are and milk prices doing their usual dance, breathing room matters. Though it’s worth noting—depending on how the payout’s structured, there might be tax implications to consider. That’s something to discuss with your accountant before counting chickens.
But then… and this is where I keep getting stuck… these brands weren’t built overnight. Your milk, your parents’ milk, probably your grandparents’ milk, went into building that New Zealand dairy reputation. What’s that worth over the next 20 years? Hard to put a number on it, really.
Now, if you’re running 2,000-plus cows—like some of those bigger operations down in Canterbury or Southland—you might be looking at this differently. Many of those farms are already pretty commodity-focused anyway. For them, maybe the immediate capital for expansion or debt reduction makes more sense than holding onto consumer brands they feel disconnected from.
And then there’s everyone in between. I was speaking with a farmer near Rotorua last week who runs approximately 850 cows. She’s torn. “The money would help,” she said, “but I keep thinking about what we’re giving up. My daughter’s interested in taking over someday—what kind of industry am I leaving her?”
Farmers in regions more dependent on the consumer business—those near plants that have historically focused on value-added products—may feel this more acutely than those in regions with heavy milk powder production. It’s not just about the money; it’s about what part of the value chain your community has been connected to.
Consider the rural communities as well. When farm families have more capital, it flows through the local economy—equipment dealers, feed suppliers, the café in town. But long-term? If we lose that connection to consumer markets, what happens to the value of what we produce? And what about future cooperative dividends, considering that those higher-margin consumer products will not contribute to them?
Why Lactalis Wants In
The French aren’t throwing this kind of money around without good reason, that’s for sure. According to industry analysis, several factors are converging simultaneously.
First, there’s the Asian market access. But honestly, I think it’s more than that. It’s that grass-fed story we’ve built over decades—you know what I mean? That image of cows on green pastures, the clean environment, the careful breeding programs we’ve all invested in. Lactalis knows they can’t just create that from scratch.
And think about it—how many years of getting up at 4 AM, dealing with wet springs and dry summers, constantly working on pasture management and milk quality… all of that goes into that premium reputation. You can’t just buy that off the shelf.
What’s also interesting is how this compares to what’s happening in other markets. In the States, cooperatives like DFA have been under similar pressure. Europe’s seeing the same thing with Arla and FrieslandCampina facing questions about their consumer strategies. Down in Australia, Murray Goulburn farmers went through a similar experience with Saputo a few years ago; it might be worth asking them how that worked out.
I haven’t heard any major farming organizations take official positions on this yet, but you can bet they’re watching closely. The implications go beyond just Fonterra.
The Financial Reality Check
Now, we can’t pretend Fonterra hasn’t had some rough patches. Is that a Beingmate investment in China? Lost NZ$439 million according to their financial reports from a few years back. Other ventures also didn’t pan out.
According to their latest interim reports, they’re carrying NZ$5.45 billion in net debt, with a gearing ratio of 39.4%. That’s… well, that’s a fair bit of debt. So you can understand why the board might see this sale as a way to clean things up.
But here’s my question—and maybe you’re thinking the same thing—are we selling the profitable parts to fix past mistakes? Because that’s kind of what it feels like.
There’s also the environmental regulation side of things to consider. With nutrient management rules becoming increasingly stringent every year, some farmers are wondering if having more capital now might help them meet these requirements. It’s another factor in an already complicated decision.
And let’s not forget about currency. The NZ dollar’s been all over the place lately. Receiving a lump sum payment now versus relying on favorable exchange rates for future dividends… that’s something else to consider.
What This Means Beyond the Farm Gate
Here’s something to chew on—what happens in New Zealand doesn’t stay in New Zealand anymore. Not in today’s global dairy market.
I was speaking with a fellow who ships to a cooperative in Wisconsin last month, and he mentioned that their board is already receiving questions about their consumer brands. “If Fonterra’s doing it, why aren’t we?” That kind of thing. And you know how these conversations go—once one big cooperative makes a move, others start wondering if they should follow.
We’ve all seen what happens when cooperatives become just milk suppliers to companies that own the brands. The whole bargaining dynamic changes. Ask any of those farmers who used to supply Dean Foods in the States how that worked out. Once you’re just a supplier, not a brand owner… well, it’s a different game entirely.
There’s also something to be said about cooperative governance here. This entire situation may serve as a wake-up call about who we elect to boards and what questions we ask them. Perhaps we should be more involved in these strategic decisions before they reach the voting stage.
Questions That Keep Coming Up
Winston Peters made some good points in Parliament about this whole thing—and regardless of what you think of politicians, the questions were valid. What exactly are the terms of these supply agreements with Lactalis? I mean, if New Zealand milk becomes relatively expensive compared to, say, European or South American sources, what happens then?
These aren’t just theoretical worries. They’re the kind of practical concerns that could affect milk checks for years to come. And honestly? Farmers deserve clear answers before voting on something this big.
If you want to dig deeper into the details, Fonterra’s shareholder portal has the full transaction documents. Your local discussion group is likely covering this topic as well—it might be worth attending the next meeting to hear what your neighbors are thinking. And for those wondering about the voting process itself, it can be conducted in person at designated locations, by proxy if you are unable to attend, or through postal voting—details should be included in your shareholder materials that were distributed last month.
Regarding the timeline, if farmers vote ‘yes’ on October 30, the deal is likely to close in early 2026, pending receipt of regulatory approvals. That’s when you’d see the money, but also when the brands would officially change hands.
Thinking It Through
So, where’s all this leave us with October 30 coming up? Well, like most things in farming, it depends on your situation.
If your operation needs capital right now—and I know many that do, given current margins—this payout could be exactly what keeps you going. There’s absolutely no shame in prioritizing your farm’s survival. We all do what we need to do.
However, if you’re thinking longer term, especially if you have kids showing interest in taking over someday, you have to wonder what you’re giving up. These brands represent decades of dedication and hard work by New Zealand farmers. All those early mornings, all that attention to quality… once those brands are gone, they’re gone.
Two Different Roads
If this sale goes through, Fonterra will essentially become an ingredients and processing company. That’s a pretty fundamental shift from what the cooperative has been. We’d be supplying milk primarily for ingredients markets, with Lactalis controlling the consumer-facing side of things.
If farmers vote no? Well, that’s a statement too, isn’t it? We still believe that farmer cooperatives can compete in consumer markets. This might even encourage other cooperatives around the world to continue building their brands rather than selling them off.
The Bottom Line
You know what really strikes me about all this? Sure, the money’s important—nobody’s saying it isn’t. However, it’s really about what we think dairy farming should be in the future.
Those brands—Mainland, Anchor, Kapiti—they mean something. They’re the result of generations of farmers getting up before dawn, dealing with whatever the weather throws at us, and constantly working to improve. That connection to consumers, that ability to capture value beyond the farm gate… once you hand that over, you don’t get it back.
The vote’s coming whether we’re ready or not. Whatever you decide, make sure it’s something you can live with—not just when that check clears, but years down the road when you’re looking at what the industry’s become.
Because here’s the truth: once this is done, there’s no undoing it. Dairy farmers everywhere will be watching closely to see what New Zealand decides. And whatever way it goes, it will influence how cooperatives think about their future for years to come.
Take your time with this one. Discuss it with your family, and chat with your neighbors at the next discussion group meeting. Get all the information you can from Fonterra’s shareholder resources and those quarterly reports they’ve been putting out. Consider discussing the tax implications with your accountant as well. This is one of those decisions that really does shape the industry for the next generation.
Make it count.
KEY TAKEAWAYS:
- Immediate financial impact varies by operation size: Smaller 400-600 cow farms could see debt relief equivalent to 18 months operating costs, while 2,000+ cow operations might fund expansion—but all sacrifice future dividend streams from consumer products showing 103% profit growth.
- Regional implications differ based on plant specialization: Farmers supplying Te Rapa’s 300,000 tonnes of milk powder production think differently than those near cheese and butter facilities who’ve directly built these consumer brands over generations.
- Tax and timing considerations require planning: If approved on October 30, the deal is expected to close early in 2026, pending regulatory approval. Farmers should consult with accountants about the potential tax implications of lump-sum payouts versus future dividend streams.
- Global cooperative precedent at stake: This vote influences whether farmer-owned brands remain viable worldwide, as U.S. and European cooperatives face similar pressures—Murray Goulburn’s experience with Saputo offers cautionary lessons about becoming just suppliers.
- Three ways to vote before deadline: Shareholders can participate in person at designated locations, submit proxy votes if unable to attend, or use postal voting with materials distributed last month—full transaction documents available through Fonterra’s shareholder portal.
Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.
Learn More:
- Navigating the Double-Edged Sword of Borrowing: Debt Management for Dairy Farmers – Fonterra’s payout offers a chance to get ahead. This guide provides tactical strategies for managing debt, refinancing loans, and optimizing cash flow to ensure that a lump sum of capital translates into long-term financial resilience for your operation.
- The $500,000 Precision Dairy Gamble: Why Most Farms Are Being Sold a False Promise – This article cuts through the marketing hype to provide a clear-eyed look at the real-world ROI of new technology. It helps producers determine if high-cost investments—like robots—make sense for their specific operation and what critical questions to ask before buying in.
- Fonterra’s $4.22B Mainland Sale: The Vote That Will Divide Farmers – This analysis delves into the strategic implications of the sale, exploring how the decision to focus on ingredients could impact the co-op’s long-term value. It provides a strategic perspective on the market dynamics at play, offering crucial insights for future business planning.
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