July 2025 exports soared 53% year-over-year—yet most U.S. dairy farms saw shrinking profit margins, not bigger milk checks.
Executive Summary: Dairy exports shattered records in 2025, with the U.S. shipping 1.6 billion pounds of product abroad in July alone—a staggering 53% surge compared to the prior year. But beneath those headlines, American producers are battling tight margins as block cheese dipped to $1.67/lb and Class III futures slumped below $16/cwt, despite robust global demand. Recent research and USDA data highlight that this disconnect is driven by low export pricing, aggressive global competition, and a shrinking pipeline of replacement heifers—a result of widespread beef-on-dairy breeding. While mega-operations leverage scale and small niche dairies build premium brands, mid-sized farms face contraction at a rate of 7-8%. Practical insights from universities and leading advisors reveal that strategic culling, honest financial assessment, and proactive reinvestment now will best position operations for the volatile months ahead. Looking forward, success in 2026 depends not on riding out the “old normal,” but on embracing new models—whether that means cost control, vertical integration, or value-added marketing. The choices you make today could shape your farm’s resilience for years to come.

You can’t sit around the farm kitchen table or check your milk check without someone bringing up the gap between those record-smashing export headlines and what we’re actually seeing on the farm. This year’s export stats (2025, per USDEC, USDA, and CME data) are wild—so let’s walk through the fine print, and offer a clear, honest look at what the numbers do (and don’t) mean for your bottom line.
Looking Past the Headlines: Big Numbers, Real Questions
July 2025 delivered a headline: U.S. dairy exports hit 1.6 billion pounds milk-fat equivalent—a staggering 53% higher than last year, with cheese breaking records for 13 months straight and butter exports more than doubling (USDEC, August 2025). Mexico, Southeast Asia, and the Middle East are fueling those gains. (Editorial suggestion: Here’s where a quick online chart comparing U.S. and EU butter prices, or a timeline of shrinking mid-size herds, could really drive it home.)

But talking with neighbors from Wisconsin to California, a different reality surfaces. Class III milk futures for November struggled below $16/cwt in October (CME Oct 2025), block cheese found a floor at $1.67/lb, and butter—the one bright spot early—crashed from $2.48/lb in August down to $1.65. Feed, fuel, and labor bills just keep nipping at margins. As Dr. Mark Stephenson at UW-Madison says, “There’s a world of difference between what’s happening on the docks and what’s happening in the mailbox.”
Why Export Growth Isn’t Filling Milk Checks
Take a closer look, and you’ll see what’s really moving: American products is cheap. U.S. butter traded at $1.65/lb in October, while EU butter held firm at $2.80/lb (EU Commission). The world always chases a bargain—and lately, we’re it.
Mexico now accounts for nearly a third of U.S. dairy exports—including over half of the nonfat dry milk produced in American plants (USDEC/USDA FAS, July 2025). However, the Mexican government’s 2025 policy papers and NMPF trade summits clearly indicate that they’re backing local dairy expansion and processing, preparing to buy less from us as soon as possible.
Think about Southeast Asia: U.S. powder lands in Vietnam or Indonesia precisely because it’s cost-effective for local processors to build finished value at home. Rabobank’s summer 2025 reports refer to it as “the Asian processing pivot.” It isn’t about U.S. branding; it’s pure economics.
CME Spot Cheese: Small Trades, Big Impact
It always comes up at local co-op meetings—how is the price for millions of pounds of milk set by just a few trades, a couple of times a week? Less than 1% of U.S. cheese goes through the CME spot market (Wisconsin JDS industry surveys, 2024), but that market sets the base for half the nation’s milk. Since the move to all-electronic trading in 2017, those price swings are sometimes driven by a single processor’s urgency, rather than real supply/demand.
Plenty of us wonder: can a handful of loads really justify moving cheese price brackets for thousands of family farms? Truth is, the market says yes—for now.
Processing Expansion: Efficiency and Exposure
You’ve likely heard the figures: since 2023, about $10 billion’s been sunk into new plants (Rabobank, Dairy Quarterly Q3 2025; Cheese Reporter, Jan. 2025). Many are capable of running over 20 million pounds daily—an incredible show of confidence in the future.
But here’s the rub: those plants need full pipelines to pay off. If exports soften or domestic demand plateaus, processors continue to churn out product, often selling it abroad at marginal prices. All too often, this reality is felt not at headquarters, but on the farm, reflected in base price pressure and pooling deductions.
Beef-on-Dairy: Quick Cash, Long-Term Crunch

Talk to any extension officer or herd consultant this year, and beef-on-dairy is front and center. Those beef-cross calves fetching $800 to $1,200 (USDA AMS, 2025) are saving some farm budgets, especially when pure Holstein bulls bring half that—at best.
But the development suggests a tightening squeeze just over the horizon. USDA’s July 2025 inventory shows replacement dairy heifers over 500 lbs are at their lowest since the 1970s (just under 3.9 million head). Extension consensus (CoBank, UW, MSU) expects that, unless beef-on-dairy trends change, bred springer prices will start a strong upward climb by 2026–27, right as herds may want to rebuild. The risk is real: today’s survival could complicate tomorrow’s comeback.
The Industry Barbell: Big, Niche—Middle at Risk
UC Davis, USDA, and regional co-ops are all reporting similar realities: large, vertically integrated herds with dry lot systems and their own processing arrangements continue to gain market share—especially in the Southwest and California. Scale gives them leverage most can’t touch.
Smaller, direct-sale focused herds—think Vermont or Pennsylvania bottlers, specialty cheese producers—are thriving by telling their story, emphasizing butterfat, freshness, and a personal connection. They can get $30–$50/cwt retail. It’s not easy, but the premium is real.
Yet the traditional family operation—the 200 to 1,500 cow “community dairy”—faces the tightest squeeze. Recent USDA structure reports show these farms contracted by 7–8% in 2025. Once those barns go quiet, the loss is felt far and wide.

Exit Trends: More Quiet Closures Than Court Losses
Higher-profile bankruptcies get headlines (361 Chapter 12 filings as of August 2025, US Courts), but five times that many farms have transitioned out over the year without court involvement—through voluntary sale, lender wind-down, or generational transition. Extension and local lenders across Wisconsin and Iowa confirm this broader landscape. Every exit isn’t just less milk; it’s a ripple to schools, dealerships, feed outfits, and beyond.

Surviving and Thriving: Pragmatic Action Beats Waiting
It’s not always what you want to hear, but this fall, the best extension and ag lender advice is simple: Cull sooner, cull harder. With cull cow prices at $145–$157/cwt (USDA AMS), and the forecast for 2026 pointing to lower levels, producers who right-size now are shoring up working capital, easing transition period stress, and improving herds’ butterfat performance.
Groups like FarmFirst Dairy and others have even started pooling supply power, making the Capper-Volstead Act mean something again in regional price discussions. Meanwhile, value-added co-ops, marketing alliances, and on-farm processing efforts (boosted by local and USDA Rural Development grants) are offering mid-size and small producers a path to retain more margin.
Three Questions Every Farm Should Ask
Set these out before winter business meetings:
- Can you weather another 12–18 months at $16–$17/cwt milk without burning through savings or risking your land?
- Is $18/cwt all-in cost a realistic or reasonable goal based on your geography, size, and current practices? What benchmarks or systems will close the gap?
- Is everyone on board with your next phase—expanding, holding, or planning an exit? The answers shape what you do before the next market cycle.
Regional Realities: No One-Size Solution
The playing field is uneven. West Coast and Northwest dairies incur $1.50-$2/cwt higher base costs than their Midwest peers (OSU/WSU Extension, 2025), primarily due to transportation and regulatory overhead. California herds are finding their margins in digesters, water rights, and environmental mitigation. In the Midwest and Northeast, adaptive grazers are focusing on low-input strategies, diversified crop rotations, and shifting genetic emphasis to achieve whole-herd resilience.
The Real Bottom Line: Adaptation and Community
If there’s one message carrying through from every conference and farm walk this year, it’s that success hinges on honesty—with yourself, your partners, and your books. Peer benchmarking, ongoing dialogue with advisors and neighbors, and clear, sometimes tough, family talks are what keep businesses and communities weatherproof.
What farmers are finding is that adaptation—sometimes fast, sometimes gradual—isn’t a choice anymore; it’s a business necessity. We’ve steered the dairy industry through harder times before, and every forward step now is a brick in the path to the next, better cycle.
So, keep asking, keep sharing, and let’s keep steering together. Our best solutions always start in these conversations.
Key Takeaways
- Despite a 53% increase in exports, most U.S. milk checks fell in 2025 as global buyers capitalized on discount pricing.
- Strategic culling now—while cull prices are high—can safeguard cash flow, boost butterfat performance, and reduce transition headaches.
- Use regional benchmarking and trusted university data to determine if your operation can realistically hit sub-$18/cwt all-in costs.
- Don’t wait: initiate open succession talks, review lender relationships, and explore value-added/cooperative marketing to hedge future risk.
- Adaptation—whether through efficiency, product innovation, or strategic exit—is essential for all farm sizes as the middle ground shrinks and 2026 market volatility looms.
Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.
Learn More:
- Why Are Dairy Farmers Desperately Holding onto Their Cows in 2024? Uncover the Truth – Reveals the financial mechanics of the beef-on-dairy trend, providing critical data on soaring replacement costs and the long-term heifer supply crunch. This perspective demonstrates how to use genetic tools to protect cash flow and strategically plan for future herd expansion, essential for navigating price volatility.
- CME Daily Dairy Market Report: May 2, 2025 – Markets Surge Despite Bearish Forecasts – Analyzes the striking disconnect between CME spot market rallies and long-term USDA price forecasts, showing how low-volume trades influence your milk check. It provides strategies for component optimization and utilizing futures/options to protect margins against volatile market shifts.
- Norfolk’s Dairy Meltdown: What You Need to Know, Straight from the Trenches – Details the critical risk of relying on non-compliant processors and reveals how leading European operations are turning environmental innovation into profit. This piece demonstrates how embracing technologies like digesters and advanced wastewater treatment secures your market access and commands premium pricing.
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