NMPF just gambled your milk check on exports while abandoning supply management. 50% fee cut, 595% export surge—or dangerous vulnerability?
EXECUTIVE SUMMARY: The dairy industry just executed its most radical strategic gamble in decades, and most producers don’t realize they’re already playing a game where the rules change overnight. NMPF’s new NEXT program slashes export assessments 50% while betting everything on global markets that generated 595% cheese export growth to Central America and pushed Latin America to a record 41% share of U.S. dairy exports worth billions. But here’s the uncomfortable truth nobody’s discussing: this export-first strategy launches into the most volatile trade environment in history, where Colombia threatens $70 million in dairy exports and China maintains 135% tariffs that can eliminate markets instantly. With 17% of U.S. milk already flowing overseas—up from 13% in 2010—the industry has crossed the point of no return from domestic supply management to global market dependence. Every producer now faces a critical choice: embrace the 2-cent-per-hundredweight investment in NEXT’s targeted market strategy, or watch competitors capture the international opportunities that increasingly determine your milk price.
KEY TAKEAWAYS
- Cut export costs by 50% while doubling market reach: NEXT’s 2-cent-per-cwt assessment (down from 4 cents) expands product eligibility to all cheese varieties, ESL milk, ice cream, and specialty proteins—positioning your operation for Latin America’s $441 million market surge under CAFTA-DR tariff elimination
- Capture 595% export growth opportunities in targeted regions: Central America cheese exports exploded under strategic trade agreements, while Southeast Asia pilot programs for value-added skim milk powder and Indonesia’s $245 million market offer immediate diversification beyond volatile domestic pricing
- Navigate $70 million in geopolitical export risks: Colombia’s tariff threats and China’s 135% duties expose the dangerous reality that export success depends as much on diplomatic stability as market development—requiring strategic hedging across multiple international markets
- Leverage operational flexibility for competitive advantage: Extended delivery periods and removed volume limits under NEXT enable rapid response to international demand fluctuations, while existing stockpiled H5N1 vaccines “don’t match current strains,” highlighting the need for agile market positioning
- Balance export acceleration against domestic market vulnerability: With milk production outpacing domestic consumption and 17% of U.S. milk already exported, the fundamental question isn’t whether to participate in global markets—it’s whether your operation can afford to ignore the 2028 timeline that positions exports as essential for long-term profitability
The National Milk Producers Federation just pulled off the dairy industry’s most audacious strategic pivot in decades – cutting member assessments in half while turbocharging export ambitions through their new NEXT program. Starting July 1, this isn’t just an evolution of the old CWT model; it’s a complete reimagining of how American dairy conquers global markets.
The numbers tell a story that should make every dairy producer sit up and take notice. While you’ve been paying 4 cents per hundredweight for the Cooperatives Working Together program, NEXT drops that to just 2 cents per cwt through 2028 – but don’t mistake this cost-cutting for corner-cutting. This is surgical precision applied to global market domination.
Why NMPF Ditched the Old Playbook
Let’s face it: the dairy export game has fundamentally changed since CWT launched in 2003. Back then, supply management through herd retirement made sense when the industry was smaller and more predictable. Today? U.S. milk production keeps outpacing domestic consumption, and trying to manage that through domestic supply controls is like trying to empty Lake Superior with a garden hose.
The data backs up this strategic shift. CWT facilitated exports of 58.4 million pounds of American-type cheeses, 1.1 million pounds of butter, 46,000 pounds of anhydrous milkfat, and 39 million pounds of whole milk powder in 2023 alone. The proportion of U.S. milk shipped overseas jumped from 13% in 2010 to 17%.
Here’s the reality check: when your export markets are exploding while you’re still trying to manage domestic supply, you don’t need a supply management program – you need an export acceleration program.
NEXT’s Secret Weapon: Surgical Market Targeting
The most impressive aspect of NEXT isn’t just what it includes – it’s how precisely it targets specific products for specific regions. This isn’t the old shotgun approach of “let’s export anything to anywhere.”
The program now covers all cheese varieties, extended shelf life fluid milk, evaporated and condensed milk, ice cream, specialty proteins, and milk powders – a massive expansion from CWT’s limited product scope. But here’s where it gets interesting: NEXT specifically targets cheese and butter for Latin America while focusing on specialty proteins and milk powders for Asia and the Middle East-North Africa region.
Why does this surgical approach matter? Because the Dominican Republic-Central America-United States Free Trade Agreement (CAFTA-DR) has boosted U.S. dairy exports from $40 million before 2006 to $441 million by 2025 due to complete tariff elimination. Cheese exports to Central America surged by an impressive 595%, comprising 54% of the region’s dairy trade.
The Dangerous Gamble Nobody’s Calculating
Here’s the uncomfortable question every producer should be asking: Is NMPF’s export obsession creating dangerous domestic market vulnerability?
The NMPF Board Chairman articulated the industry’s pride in producing nutritious products globally and underscored the unwavering commitment to building exports, even amidst day-to-day market turbulence. But what happens when that global market turbulence becomes a tsunami?
Consider this: Colombia is threatening tariffs on U.S. powdered milk, claiming unfair subsidies, and risking $70 million in exports. China maintains a minimum of 135% tariffs on U.S. products. Meanwhile, Nicaragua increased port fees by $42,000 per shipment in 2024, El Salvador tripled approval delays to 72 days, and Guatemala rejected 21% of shipments over labeling disputes.
When you’re betting the farm on export growth, you’re essentially gambling that foreign governments will remain friendly, that trade wars won’t escalate, and that domestic consumers won’t eventually demand food security over export profits.
What This Means for Your Operation
Whether you’re currently exporting or not, NEXT’s implications ripple through your operation in ways you might not expect.
If you’re already in export markets: The expanded product eligibility could open doors you didn’t know existed. That artisanal cheese you’re producing? NEXT can now support its export. What is the extended shelf life of the milk you’re processing? Covered. Extended delivery periods and removed volume limits mean you can respond faster to international opportunities without getting tangled in program restrictions.
If you’re export-curious: Pay attention to the regional pilot programs. NEXT is specifically piloting value-added skim milk powder sales to Southeast Asia and cheese sales to Central America and the Caribbean. These aren’t just market tests – they’re potential pathways for smaller operations to access international markets through cooperative programs.
If you think exports don’t affect you: Think again. Already, 17% of U.S. milk goes overseas, up from 13% in 2010. That percentage keeps growing whether you participate or not.
The Global Chess Match You’re Playing Whether You Know it or Not
Here’s what most producers don’t realize: you’re competing against subsidized European dairy, Australian efficiency, and New Zealand’s geographic advantages every single day. The EU has free trade agreements that give them tariff advantages the U.S. doesn’t have. Australia and New Zealand get duty-free access to markets where the U.S. pays up to 7% tariffs.
Take Vietnam as a perfect example. They just unilaterally reduced tariffs on key dairy products by 50% or more – but only after over a year of U.S. Dairy Export Council advocacy to offset competitive disadvantages from other trade agreements.
NMPF and USDEC work closely with the U.S. Trade Representative (USTR) and USDA as confidential trade advisers, leveraging their status to advance new market access opportunities. However, diplomatic insurance policies only work when diplomacy does.
The Strategic Partnerships That Could Make or Break NEXT
Here’s where NEXT gets really interesting from a risk management perspective. NMPF and USDEC have signed a Memorandum of Understanding (MOU) with the Guatemalan Dairy Association (ASODEL). NMPF, USDEC, and the Indonesian Chamber of Commerce (KADIN) have signed an MOU to deepen cooperation, enhance trade, and bolster public nutrition in Indonesia.
Indonesia is the seventh-largest export market for U.S. dairy, with purchases totaling $245 million in 2024, and demand is expected to grow substantially due to a new national school meals program. When you’re building relationships that tap into government nutrition programs, you’re creating export stability that transcends political cycles.
But here’s the provocative question: Are these partnerships genuine long-term strategic assets or diplomatic window dressing that could evaporate the moment trade tensions escalate?
Industry Leaders Are All-In – But Should They Be?
The broad approval of NEXT by over 100 farmers and dairy-cooperative leaders signals unprecedented industry consensus. The Young Cooperators brought together dairy leaders from 15 states for advocacy on Capitol Hill, directly engaging with members of Congress on strong dairy trade policies.
But consensus doesn’t guarantee success. Remember, there was also broad industry consensus behind ethanol mandates, and look how that worked out for corn-dependent dairy producers.
NMPF consistently works to ensure that its policy proposals, including those related to Federal Milk Marketing Order (FMMO) updates, reflect the balanced interests of both dairy farmers and processors/manufacturers. However, processors often advocate for an “average-based mover” for Class I milk prices, while NMPF supports the “higher-of” formula. If the industry can’t agree on domestic pricing mechanisms, how confident should we be about their unified export strategy?
The Bottom Line
NEXT represents the most significant evolution of the U.S. dairy export strategy over two decades. By cutting assessments by 50% while expanding focus and operational flexibility, NMPF is betting that targeted international growth beats domestic supply management every time.
The data supports that bet. With Latin America’s record 41% market share and Southeast Asia offering massive growth potential despite tariff challenges, the global opportunity dwarfs what we can achieve through herd retirement programs.
Starting July 1, your 2-cent-per-hundredweight investment buys you a seat at the global dairy table. The question isn’t whether you can afford to participate – it’s whether you can afford not to.
But here’s the uncomfortable truth: NEXT has launched into the most volatile trade environment in decades. Success will depend as much on geopolitical navigation as on market development. The strategic gamble is clear: sacrifice short-term domestic supply control for long-term global market dominance.
The program’s $500,000 endowment for the Dr. Peter Vitaliano Legacy Scholarship signals NMPF recognizes that export success requires deep intellectual capital. But intellectual capital doesn’t protect you from trade wars, diplomatic disputes, or domestic food security concerns.
For an industry that’s been playing defense for too long, NEXT represents a fundamental shift to offense. Are you ready to think globally while navigating a world where trade wars can eliminate markets overnight, and domestic consumers might eventually demand food security over export profits?
The choice is yours. But remember: in this global chess match, you’re already playing whether you realize it or not.
Sources: An Analytical Report on the National Milk Producers Federation’s NEXT Dairy Export Program
Learn More:
- U.S. Dairy Exports in February 2025: How Can Record Values Coexist with Plummeting Volumes? – Reveals tactical strategies for navigating volatile export markets, including how cheese exports surged 14% while NFDM crashed 28%, plus blockchain implementation case studies that boosted export margins 22%.
- 2025 Dairy Market Reality Check: Why Everything You Think You Know About This Year’s Outlook is Wrong – Demonstrates how record $714 million export values and 41% butterfat export growth create strategic opportunities beyond domestic market volatility, with component-focused strategies delivering measurable competitive advantages.
- Export-Driven Innovation: How U.S. Dairy’s Efficiency Surge Delivers $223 Million in New Value – Practical methods for achieving export-ready milk quality through genomic testing and precision nutrition, showing how efficiency gains of 10%+ drive export competitiveness without herd expansion.
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