When the hammer dropped for $1.15 million for Lylehaven Lila Z EX-94 9* at The Triple Crown Sale, many in the crowd wondered was she really worth it? Or was it a marketing ploy? As someone who was involved in the marketing of the sale, many came and asked me if she really did sell or was it all BS? My answer was, “If anyone can make her worth that, it’s Albert Cormier and Dave Eastman.” When you add to that team Comestar, Whittier, ADI, and Kelser Hill, you have some pretty big names backing a big sale tag. In the end, you could argue that she is worth twice that.
Having worked first hand with Dave and Albert in the promotion and sales of Calbrett-I H H CHAMPION, I knew the potential this team had to maximize the revenue. They had a semen distribution and marketing engine that was taking the world by storm, combined with a proven track record of maximizing the revenue of top females as well.
According to Albert Cormier, it was love at first sight when he saw Lila Z and her dam Laura at a Quebec show in 2003. He loved her conformation. He loved her cow family. He recognized that he had found the right cow at the right time.
In Lila Z they saw the next Skys-The-Limit Claire EX DOM 12*. Like Claire, Lila Z came from a great pedigree with generations of performance. However, unlike Claire, Lila Z came from a family of great embryo producers. Something that will make or break you in the genetics game.
With 67 registered progeny in Canada alone, you cannot really doubt her ability to flush. Lila Z has eleven sons in AI. Globally there are another 35-40.
Some notable highlights:
COMESTAR GOLDWYN LILAC VG-89-5YR-CAN
ALL-ONTARIO SR.2-YR 2008,
NOM. ALL-CANADIAN SR.2-YR 2008
#28 GLPI Cow in Canada
CALBRETT GOLDWYN LAYLA VG-89-4YR-CAN
NOM. ALL-CANADIAN 4-YR 2011
Daughter of GENERVATIONS LEXICON EX-90-CAN
#29 LPI Sire in Canada
When we are talking about $1.15 million, the only numbers that matter are the ones that are on the profitability column. When it comes to Lila Z, there is no shortage of that.
Using our return on investment calculator, we took a deep dive into the numbers. Let’s assume the following:
The results are as follows:
When you see that Lila Z can generate $1,933,680 in revenue over 6 years, and that allows for keeping half of the females for the next generation and no semen sales, it’s easy to see why Lylehaven Lila-Z could easily have been a steal at 1.15 million. The reason? High demand combined with a prolific ability to flush. That is the magic combination when dealing with such extreme cattle.
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What do you think? Was she worth it?
Having grown up a rural dairy farm in southern Ontario, Andrew learned early in life the value of community and a hard day’s work. Leveraging that experience and work ethic, Andrew started his own Animal Genetics marketing company that launched some of the most engaging and innovative campaigns.
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