Fairlife and The Coca-Cola Company have officially broken ground on a new state-of-the-art fairlife production facility in the Town of Webster, New York. The facility, which will serve as fairlife’s flagship Northeast location, represents a $650 million investment into the region and is expected to generate approximately 250 jobs in the greater Webster, New York, area. The dairy industry is a vital economic driver for New York state and represents its leading agricultural sector. The Town of Webster was strategically chosen by The Coca-Cola Company and fairlife teams for its proximity to the state’s best-in-class dairy co-operatives in the Rochester and Niagara regions.
The new facility will span 745,000 square feet and stand on a lot of approximately 110 acres. It will take in five to six million pounds of milk per day from local dairy farmers, which will help support ongoing local dairy farm jobs. The new facility will be optimized for sustainability, using improved efficiencies, new hardware, and better monitoring to lessen its environmental footprint. Specifically, the Webster facility will have technology that uses stormwater for irrigation and cooling; electric vehicle chargers and designated parking spaces; LED intelligent control lighting with clock times, delay timers, photocells, and occupancy sensors; and automatic conveyors and HVAC systems that switch off when not in use.
The production facility is anticipated to be operational starting in Q4 2025. Fairlife launched in 2012 with the belief that milk and its natural health benefits can be made even better. Today, the company leverages ultra-filtration to create great-tasting products that nourish consumers and fit into their modern lifestyles. With more than $1 billion in annual retail sales, fairlife offers a wide range of products including fairlife® ultra-filtered milk, Core Power® protein shakes, and fairlife® Nutrition Plan® meal replacement shakes.
The Coca-Cola Company has been a strategic partner to fairlife since it was launched in 2012, culminating with the company’s ultimate acquisition of fairlife in 2020. This proposed facility represents its ongoing investment in the continued growth of fairlife.
