Archive for Milk Marketing

Darigold’s $4/cwt Deduction. Idaho’s Five-Processor Bidding War. The Map That Shows Which Side You’re On.

Processor consolidation has cut U.S. milk handlers by 28% in two decades. The gap between competitive and captive markets now runs $3–4/cwt — and your address determines which side of that line you’re milking on.

Krista Stauffer’s family has shipped milk to Darigold for years, building equity in the cooperative, as generations of Pacific Northwest dairy families have. She shared that they now have “quite a bit of equity sitting there” — with a real chance that only her kids ever see it come back. Her situation isn’t a one-off grievance. It’s what happens when processor consolidation narrows your options to one real buyer. And the financial distance between farming where processors compete for your milk and farming where a single handler calls the shots is wider than most people think.

When you stack documented premium differences, structural hauling costs, and the 2025 make-allowance hit together, the gap between the best and worst regions runs roughly $3.00–$4.25/cwt on your milk check. On a 500-cow herd, that’s $390,000–$552,500 a year, driven by your zip code, not your TMR.

From 306 Buyers to 220

Twenty years ago, the USDA counted 306 handlers pooling milk across the federal orders. By 2024, that number had dropped to 220 — a 28% decline (USDA AMS, 2024). Pooled producers fell from 52,853 to 20,168 over the same stretch. Fewer farms are shipping to fewer buyers. That’s the whole structural picture in one sentence.

But it doesn’t look the same everywhere. In Wisconsin’s Upper Midwest order, multiple cooperatives and proprietary processors still overlap routes and counties, so they’re forced to bid for milk. In the Pacific Northwest, Darigold operates 11 production facilities and handles the vast majority of pooled milk in the order — processing up to 8 million pounds per day at its new Pasco plant alone (Northwest Dairy Association annual report; FMMO-124 data). In the Southeast, DFA and its affiliates manage supply for essentially every regulated fluid plant in the Florida order. All three regions are “orderly markets” on paper. On your milk check, they’re completely different worlds.

The $11 Billion Build-Out — and Who It Actually Helps

Processors are in the middle of an $11 billion processing build-out — more than 50 new or expanded plants announced between 2025 and 2028 (Dairy Foods, 2025). Texas, Idaho, New York, and South Dakota are picking up the lion’s share. Pennsylvania, parts of the Northeast, and Washington are losing plants as older facilities shutter or consolidate.

That looks like capital investment on a press release. On the farm, it means some regions are getting more bidders for your milk — and others are getting fewer. The question isn’t whether new capacity is coming. It’s whether any of it lands within your hauling radius.

Same Time Zone, Different Reality: Idaho vs. Washington

The sharpest contrast in American dairying right now sits inside the Pacific time zone. Same climate band. Very different leverage.

Idaho just reclaimed the No. 3 spot in U.S. milk production. According to USDA data released in February 2026, the state’s roughly 350 dairy operations produced 18.26 billion pounds of milk in 2025 — narrowly edging Texas at 18.21 billion (USDA NASS, Feb. 2026). In the Magic Valley, at least four independent processors are actively adding capacity. Chobani broke ground on a $500 million expansion in Twin Falls — its largest capital investment ever — bumping milk usage from about 4 million pounds per day to over 10 million (Chobani, 2025; Twin Falls Times-News). Idaho Milk Products is building in Jerome. High Desert Milk has invested tens of millions in its own operation. Newer players like Suntado have come online. Every one of those plants needs milk. Everyone competes for it. Idaho Dairymen’s Association CEO Rick Naerebout told Dairy Herd Management: “Idaho dairymen, for the most part, are fairly well situated financially right now.”

Drive west, and the story flips. Darigold’s Pasco, Washington, plant — originally budgeted at around $600 million — exceeded $900 million by the time it opened in June 2025 (Capital Press; Reuters, 2025). The cooperative approved the project back in 2021. CEO Stan Ryan pointed to labor shortages and equipment procurement as the main cost drivers. To cover the gap, the cooperative pulled a $4/cwt deduction from member checks (eDairyNews, May 2025). Yakima County producer Dan DeRuyter, milking about 4,800 cows, told reporters the hit amounted to nearly $5 million taken from his operation over two years. He didn’t sign the construction contract. He didn’t pick the procurement strategy. He had no practical alternative buyer for his milk. He just absorbed the deduction.

That’s the governance structure on paper. Here’s how it played out on the milk check: one buyer, one deduction, limited alternatives.

The Leverage Gap at a Glance

 “Captive” Market (WA / PNW)“Competitive” Market (ID / Magic Valley)
Dominant PlayerDarigold (~85–90% of pooled milk)Diverse: Chobani, Idaho Milk Products, High Desert Milk, Suntado, Glanbia
Farmer LeverageLow — limited exit options, retained equity as anchorHigh — multiple independent bidders for milk
Recent Trend$4/cwt capital deduction from member checks$500M+ in private processor expansions
Risk ProfileHigh “address risk” — geography controls your basisDynamic growth — processors competing for supply
2025 Milk Production~10 billion lbs (NDA members, WA/OR/ID/MT)18.26 billion lbs (Idaho alone, USDA NASS)

Here’s the barn math that connects those two columns. Take a 300-cow herd shipping about 78,000 cwt a year. In a region with multiple handlers fighting for milk — over-order premiums, quality bonuses, and hauling competition all working in your favor — it’s reasonable to see at least 50-100¢/cwt more in total value than the same herd in a single-buyer region. That’s $58,500 a year. Or roughly $195/cow — pushed or pulled entirely by how many processors are in range, not how well you bed stalls.

How Many Buyers Can Actually Bid on Your Milk Right Now?

This is the question that invisibly sets your basis.

Pull up a map. Draw a circle with your maximum economic hauling distance — for most outfits, that’s 100–150 miles, depending on roads and fuel. Count the plants inside that circle. Then ask the harder follow-up: how many of those plants are controlled by different companies?

Two DFA plants don’t equal two buyers. A DFA plant and a Leprino plant do.

If you count four or more independent buyers, you’re in rare air. Much of Wisconsin, eastern Minnesota, and chunks of Idaho’s Magic Valley still look like this — multiple co-ops, proprietary cheese plants, and specialty processors overlapping territories. Charles Krause, chair of Midwest Dairy’s board and a sixth-generation dairy producer running a 350-cow operation in Buffalo, Minnesota, told Progressive Dairy: “In the central states, we are finally seeing processors out procuring more milk. It has been several years since farmers had options.”

If the count is one, you’re in a captive market. CME settlements or national mailbox averages don’t drive your real price. It’s set by whatever your lone buyer decides is sustainable — for them.

Where Does the Money Go Before It Reaches Your Statement?

Two pieces of plumbing turn consolidation into smaller milk checks. Neither one shows up as a tidy line item.

Make allowances move money upstream before your check is even printed.

When USDA raised the cheese make allowance to 25.19¢/lb in June 2025 — up from 20.03¢ where it had sat since 2008 — nobody added a “make allowance” deduction to your statement (USDA AMS, Final Decision on FMMO Amendments, 2025). The money vanishes earlier than that. USDA subtracts the allowance from the wholesale commodity price before calculating protein and butterfat values for Class III. The processor keeps the allowance as an operating margin. What’s left becomes your component price.

Danny Munch at AFBF did the math. The new make allowances stripped $337 million from producer pools in just 90 days — June through August 2025 (AFBF Market Intel, 2025). That included about $64 million from the Upper Midwest and $62 million from the Northeast. Class price reductions ranged from 85 to 93 cents per hundredweight. Terrain Ag’s analysis was blunt: “Increased make allowances will have the most clear-cut negative effect on component values and milk prices.”

Run that through the barn. A 300-cow herd shipping 78,000 cwt a year sees about $70,000 in annual gross revenue shift from farm accounts to processor margins because of a single rule change. You can’t negotiate it back in a premium. It’s baked into the formula — based on a voluntary cost survey that, according to the hearing record, only about 17% of eligible plants bothered to respond to.

Co-op governance wasn’t built for nine-figure construction risks.

On paper, farmer-directors run cooperatives. Members often report that management holds significantly more information than individual directors — and in a complex construction project, that asymmetry can matter enormously. When Darigold says “farmer-owners approved the Pasco project,” that’s technically true. The board voted in 2021. But members did not vote on which contractors to use, whether the job was fixed-price or cost-plus, or who would absorb cost overruns. Those three decisions are exactly what turned a $600M project into a $900M one — and a $4/cwt deduction.

Co-op law gives you formal authority. Consolidation takes away your exit threat. When retained equity builds up over decades, notice periods stretch out, and there’s no other buyer within economic hauling distance, “you can always leave” becomes an expensive theory. That’s how Krista Stauffer ends up with equity sitting in a co-op she may never meaningfully cash out of.

The transparency metric worth demanding: Before your co-op board approves any capital project over $100 million, it’s worth asking in writing whether the construction contract is fixed-price or cost-plus — and what the member-approved cost cap is. If there’s no cap, your future milk checks are the cap. A simple resolution — “No cost-plus contracts above a set threshold without a member-wide vote on overrun allocation” — would have changed the math for DeRuyter and Stauffer.

And the pattern isn’t limited to the Pacific Northwest. DFA has settled antitrust lawsuits in three separate regions: $50 million in the Northeast, $140 million in the Southeast, and $34.4 million in the Southwest — a combined $186+ million since 2013 (court records; Cheese Reporter, multiple years). Settling litigation is standard practice and doesn’t constitute an admission of wrongdoing — DFA has made that point explicitly in each case, stating it “steadfastly denied liability and mounted a vigorous defense.” But somebody still wrote a check.

Should You Lock Your Supply Agreement Before or After Your Construction Loan?

Before. Always before.

A 300-cow dairy looking at 1,000 cows has something processors need: roughly 18 million pounds of additional annual supply. Right now, that’s the story around places like Leprino’s new Lubbock cheese plant in Texas, Hilmar’s Dodge City facility in Kansas, and Chobani’s Twin Falls expansion — which alone will need an additional 6 million pounds of milk per day once it’s fully running.

But two clocks are running against you.

Plant utilization. Once those new plants reach roughly 85% capacity, the tone changes. CoBank has warned that as new cheese capacity in the Southern Plains fills by around 2027, competition for milk will cool and product prices will come under pressure. The first herd to sign has more leverage than the last.

Your loan closing. The day your construction loan funds, your lender expects a signed supply agreement. At that point, your processor knows you must have a buyer. Your negotiating position shifts from “we’re one of several attractive options” to “we can’t close this loan without you.”

The contract you’ll live under for five years — base period, over-base penalties, premiums, termination rules — should be negotiated while both clocks are still in your favor. Not as a rushed afterthought once the concrete trucks have come and gone.

What You Can Actually Do About This

Here’s where the data stops and your decisions start. Not every move fits every operation, but each one has a clear trigger, a trade-off, and a timeline.

Next 30 Days: Map your processor options and take the map to your lender.

Set aside an afternoon. Pull a map and mark every plant within your realistic hauling radius: who owns it, what it makes, whether it’s expanding or shrinking. Count independent buyers, not just plant dots. If it’s one, that’s your biggest business risk — bigger than any single feed line. Lenders are starting to stress-test processor dependency alongside debt coverage, especially after 2025’s make-allowance shock and the Darigold overrun.

Walking into a loan review with a processor map signals that you understand your exposure. Suppose you’ve got two or three real options, which gives you room to negotiate. If you don’t, it justifies tighter risk management and more conservative debt.

The Lender Stress-Test Cheat Sheet

Bring these four questions to your next lender meeting:

  1. “How much of our debt coverage depends on over-order premiums that could vanish if our buyer consolidates or restructures?”
  2. “What is our Plan B if our primary plant issues a 12-month termination notice?”
  3. “Based on the 2025 make-allowance shifts, what is our new break-even cost per hundredweight?”
  4. “If our co-op levies a $2–4/cwt capital assessment — like Darigold did — for how many months can we service debt at that reduced pay price?”

Next 90 Days: If you’re expanding, lock your supply agreement before your construction loan closes.

Your leverage window is the 60–120-day period when new plants are still filling capacity, and you haven’t yet signed the building loan. Use it. Ask for a base period that moves with herd size, a clear over-base penalty cap, a symmetric termination notice, and a quality premium schedule fixed for at least 24–36 months. Farms that treat this like a formality end up signing whatever’s in front of them. Farms that treat it like a one-time leverage point can carve out terms that matter the next time prices roll over.

This Year: In single-buyer regions, treat DRP as a core defense.

If you can’t change your processor, you can still change your exposure. HighGround Dairy’s quarterly analysis shows DRP (Dairy Revenue Protection) covered about 32–33% of the U.S. milk supply in Q3–Q4 2024 (HighGround Dairy, 2024). In a competitive market, DRP is one more tool. In a captive market, it might be the only way to put a price floor under part of your check that doesn’t depend on your buyer’s goodwill. The key is to run DRP against your actual butterfat and protein, not a generic blend. A 20-minute meeting with a good agent can show you what 10–20% of protected revenue looks like compared to rolling the dice entirely on your local basis.

You gain a price floor, but you give up premium dollars and take on basis risk between the futures price and the DRP you cover. In a one-buyer region, that trade-off usually pencils. In a region with three competitive buyers already bidding up your premiums, it’s less clear-cut.

Ongoing: Push components that keep paying even when formulas shift.

Make allowances hit everyone, but high-component herds still come out ahead. Herds consistently above about 4.2% butterfat and 3.3% protein are seeing 50¢–$1.50/cwt in premiums that help offset structural hits they can’t control. That doesn’t fix consolidation. But your breeding and feeding decisions can either leave money on the table or claw some of it back.

Key Takeaways

  • If your processor map shows only one independent buyer within 100–150 miles, treat that as your top business risk. Everything else in your plan should assume that the buyer controls your basis.
  • If new deductions — hauling surcharges, co-op assessments, base-excess penalties — add up to more than $1/cwt compared to your 2023 statements, that’s a structural change, not a bad month. Revisit expansion plans and debt levels accordingly.
  • If you’re expanding and your supply agreement is being negotiated after your construction loan closes, you’ve already given up your best leverage. Flip the order.
  • If you’re in a single-buyer region and not using DRP on at least part of your volume, you’re carrying all the downside your buyer doesn’t want. Run the numbers on one or two coverage levels before your next quarterly enrollment.
  • If your co-op can approve nine-figure plant projects without a member vote on cost-control terms, assume your future milk checks are potential collateral. Ask for fixed-price contract disclosure and a written cost cap before the next build — not after the overrun.
  • If your 3-to-5-year plan only works at $22–23/cwt with healthy premiums, it’s not a plan. Model your numbers at $18–21/cwt with no over-order premiums and see if the pencils still sharpen.

Where does your farm sit on this leverage map — competitive, moderate, or captive? That’s not an abstract policy question. It’s whether your next expansion, your next loan renewal, and your next contract negotiation assume you have options or admit you don’t.

The make-allowance drag, the co-op capital calls, and the processor build-out aren’t going away. The real question is whether your numbers, contracts, and risk tools align with the reality of who can actually bid on your milk. 

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

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Norfolk’s Dairy Meltdown: What You Need to Know, Straight from the Trenches

284 wastewater violations in one year? Norfolk’s Actus plant just showed us what happens when processors cut corners.

EXECUTIVE SUMMARY: Here’s what happened in Norfolk, Nebraska—and why it matters to every one of us shipping milk anywhere. Actus Nutrition racked up 284 wastewater violations in just 12 months, hitting a jaw-dropping 71% violation rate that’s got state regulators breathing down their necks and the city slapping them with ,000-per-day fines. The plant was dumping wastewater with biochemical oxygen demand levels over 800 mg/L when the city limit sits at 300 mg/L—that’s nearly triple the legal strength, folks. Meanwhile, smart processors like Denmark’s Arla are turning environmental compliance into profit centers, targeting a 63% reduction in emissions by 2030 and charging premiums for verified sustainable dairy products. What’s the takeaway? Your milk check depends on shipping to processors who’ve got their environmental act together—because when compliance fails, markets disappear fast. Don’t wait until your processor becomes the next Norfolk nightmare.

KEY TAKEAWAYS:

  • Dodge the bullet: Processors with 284 violations in one year spell disaster—that 71% failure rate means your milk marketing is at serious risk
  • Follow the winners: European processors like Arla charge 15-20% premiums for carbon-neutral dairy, while MBBR technology cuts 88% of organic pollutants for serious operators
  • Ask tough questions now: Check your processor’s violation history (it’s public record), their treatment upgrades, and backup plans—because 2025 regulations aren’t getting easier
  • Think global advantage: International buyers pay premiums for verified sustainable dairy while domestic institutional buyers demand transparency—sustainability isn’t optional anymore
  • Protect your paycheck: Nebraska’s dairy farm count dropped from 650 to 73 farms since 1999—you can’t afford to ship to processors who might get shut down tomorrow
dairy processor risk, environmental compliance, dairy sustainability, milk marketing, farm profitability

Some stories start out as whispers on the farm — but this one has blown into a full-blown siren.

The Actus Nutrition plant in Norfolk, Nebraska, clocked up a staggering 284 wastewater violations in just a single year — a jaw-dropping 71% violation rate — according to investigations by Nebraska Public Media (August 2025) and the Associated Press (September 2025).

Quick Stats:

  • 284 wastewater violations in one year
  • 71% violation rate
  • BOD levels over 800 mg/L (limit 300 mg/L)
  • Fines increased to $5,000 per violation per day
  • MBBR tech removes up to 88% of pollution

For those hauling milk that way, this is a nightmare unfolding. When a processor loses control on wastewater compliance, your milk check and farm’s future hang in the balance.

Here’s the deal: dairy wastewater has something called biochemical oxygen demand, or BOD. Essentially, it measures how much oxygen bacteria burn to break down organic waste. When that number spikes, the bacteria die, and the wastewater treatment system fails.

Robert Huntley, the man managing Norfolk’s wastewater operation, said plainly, “One big load knocks out nearly half our bugs. Then another hit before they recover? That’s a snowball no one can stop.”

The stench was so bad that Heath Henery, who owns Michael’s Cantina near the plant, compared it to “sewer mixed with vomit.” Customers fled, hurting local businesses and community ties.

Mike Guenther, a third-generation dairy farmer near Beemer, has witnessed Nebraska’s dairy industry shrink from approximately 650 farms in 1999 to 73 currently. He told the AP, “If that plant shuts down, many farms will follow.”

Add in Nebraska’s brutal winters, freezing wastewater treatment for weeks, and summers that suck up water fast due to irrigation draft. Reliable processing is far from guaranteed here.

Despite political efforts, Norfolk’s city council increased fines from $1,000 to $5,000 per day per violation in August 2023. Actus warned these costs could shutter the plant, but the city stood firm.

Looking abroad, processors like New Zealand’s Fonterra poured $12 million into upgrades after similar violations in 2019. Germany’s DMK invested tens of millions of euros in system overhauls, while Denmark’s Arla is poised for a 63% cut in emissions by 2030.

Norfolk’s plant pumped out wastewater with BOD over 800 mg/L — nearly triple the city’s legal limit of 300 mg/L.

This overload harms both ecosystems and communities.

Technologies like moving bed biofilm reactors can reduce pollution by up to 88%, but they require significant investment and expertise.

Leading processors like Arla and FrieslandCampina are turning environmental responsibility into a competitive edge — recycling and reclaiming resources while marketing carbon-neutral milk.

If you’re shipping there, ask the hard questions: Are their systems modern and maintained? What’s their violation history? How’s their rapport with neighbors and regulators? Do they have plans if things go south?

If they dodge, that’s your red flag.

Processor failures lead to lost markets, community distrust, and increased regulatory oversight.

Sustainability is a must-have now: European buyers pay premiums for green dairy; Asian markets demand transparency, and institutions want proof.

Norfolk’s crisis shouts that political favors won’t protect sloppy compliance.

Your milk check and the future of your farm depend on responsible processors.

Look, I’ve been around this industry long enough to know that when processors start cutting corners on wastewater, it’s usually the tip of the iceberg. Norfolk’s mess is a wake-up call—make sure your processor isn’t next.

Demand transparency. Demand upgrades. Demand your future.

Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.

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DAIRY PRIDE: Presumed MISSing!

Today the average North American is three generations removed from a farm. Food is still being provided even though the numbers would suggest that dairy farmers themselves are going missing. Both husband Murray and I represent the fourth generation to live on the family dairy farm, which puts us among the 2 percent who still live on farms.  Although each succeeding generation has spent more time working off the farm, all three of our children are in agricultural careers in A.I., nutrition and ag marketing.

In the modern marketplace milk and the dairy industry are misjudged and misunderstood. (Read more: How got milk? Became got lost?) Those of us who remain are concerned about what happens to the milk they produce between the time it leaves the farm lane and takes up shelf space in the dairy aisle. This formerly “perfect food” is marked by a hit and miss journey that has many more misses than hits. Targeted by misconceptions, misinformation, and communication is it any wonder that there are days when both sides feel that dairy pride could be presumed missing?

MIStaken Identity

Every one of us who grew up with a farmer as a role model is astonished today at the metamorphosis from “Farmer in the Dell” to “The Farmer is the Devil”.  However on the farmer side of the fence, we too shouldn’t jump to the conclusion that the consumer is “the Big Bad Wolf.” ready to huff and puff and blow our dairy world down. None of these images fully portrays the real strengths, challenges and fears facing 21st Century farmers and their customers.

MISunderstood

It’s extremely difficult to understand how some of the public perceives farmers as “MOST WANTED!” for abuses against our own animals.  The immediate question arises, “How can anyone imagine that people who work daily with livestock don’t care about the animals?” It would seem to be a no-brainer that only the best possible care allows animal handlers to survive and thrive on the farm.  Having said that, neither are financial reasons the main motivation. “You do it because you love the animals.  Otherwise why would you be up before sunrise and making final rounds after sunset day in and day out?”  You wouldn’t.

MISlabeled

Over time, fewer and fewer find the rewards that are commensurate with the commitment and dedication that dairying demands.  For those who do have the desire, farming methods have become more efficient.  Technology has contributed to the sustainability.  Automated equipment, robotic milkers and GPS tractors are just a few of the tools that keep efficiency growing. As in any other industry, investing in new technology requires that the business, in this case the farm, must get bigger. In responding to the challenges, it is frustrating to be labeled with the implied derogatory term, “Factory Farmers.”  The truth is 98% of farms are family owned (what other business can claim that) and the goal is, as it has always been, to provide food …. for everyone.  Not selfish.  Not criminal.

MISjudged

It’s ironic in this day and age of mass production, mega stores and IMAX that big farms are judged to be bad. It’s hypocritical to accept the growth of computer assembled cars and think that food producers can remain at a static size. There was a time when one famer fed five.  Everyone respected their hard work. Today one farmer feeds 200 and it seems like everything from motives, to ethics to animal husbandry is being questioned.  Is there any other profession, where the consuming public insists on reverting to the past?  If you’re reading this, you are using a computer.  How many channels are available on your TV? Is your transportation provided by a “mom-and-pop” car shop? Do you drink your water from a pump in your yard or do you reach for a plastic bottle?

MISconceptions

As an industry we need to accept responsibility for debunking myths that have taken hold in consumer understanding.  Jude Capper, assistant professor of dairy science at Washington State University spoke at the Alltech Symposium. “Organic dairy farming certainly has a very favorable consumer perception. But, productivity on the typical organic dairy farm is lower than conventional farms – anywhere from 14 to 45 percent lower in terms of milk yield per cow.” she said.  “What that means is that more cows are needed in the organic systems, along with more natural resources, to make the same amount of milk as the conventional systems. And, that increases the carbon footprint per pound of milk.”  Since 1944 the carbon footprint per pound of milk has been reduced by 63%.  Dairy farmers have made major progress and it is something they should be proud to declare and share.

MISinformation

For whatever reason – perhaps because of their agrarian forefathers – people feel quite comfortable assuming their expertise about modern farming. Where they might tread lightly in pronouncing how factories should be managed yet there are many “activists” who can speak against modern agricultural practices.  Genetically modified organisms deepen the divide between farmers and consumers.  GMOs are crops that have been scientifically altered to enhance the plant’s quality and resistance to elements and pesticides.  In a national survey 64 percent of people said they were unsure if eating GMOs was safe.  It is time for the dairy producer to stand proudly behind the products we produce, eat, drink and serve to ourselves and our children.

MIScommunication

Farmers and consumers too often have an “us against you” mentality, which the media intensifies by focusing on negative instances that can colour the entire industry.  More consumers are asking questions about where their food comes from and about farming in general. That’s great. Just asking questions is the best way for the public to learn about farming.  Asking and getting an answer is the only way to bridge the gap between emotional finger pointing and mutual thumbs up!

MISSing the Opportunity

The time is long past, where we can rely on our good intentions to spread the good word to the consuming public.  It’s time to proactively take whatever role we are most comfortable with.  Rather than witness a loss in dairy and consumer confidence – I would rather stand on my soapbox, share great stories, teach what I believe in, and raise my voice at every opportunity.  It’s time to be the “change I wish to see!”

The Bullvine Bottom Line

It’s not easy being on the receiving end of blame. However whether producer or consumer it’s in our best interest to make sure that there are voices, from both sides, speaking with pride, about the products we produce and eat!

 

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