Archive for Altona Lea Holsteins

Legacy of Excellence: The Heart and Soul of Altona Lea Holsteins

At Altona Lea Holsteins, generations of grit and grace have forged more than a dairy dynasty—they’ve bred history. From 10-generation EX cows to shaping global genetics and mentoring 4-H youth, this Canadian family blends show-ring excellence with enduring community roots. Discover how heart, heritage, and Holstein’s milk excellence into every dawn.

he Barkey and Puterbough families, guardians of Altona Lea Holsteins, stand united across three generations.
The Barkey and Puterbough families, guardians of Altona Lea Holsteins, stand united across three generations.

Step into the warm, welcoming barn at Altona Lea Holsteins, where the sweet scent of hay mingles with the gentle sounds of contented cows. As the morning light gently streams through the weathered beams, you can sense the rich history and tradition that permeates this family sanctuary in Blackstock, Ontario. Here, the Barkey and Puterbough families have woven together something far more precious than a dairy operation—they’ve crafted a tapestry of love, dedication, and passion that enriches their lives and the entire Canadian dairy community.

The story unfolds each dawn as family members, young and old, move through their daily rhythms with practiced grace. Their shared purpose is evident in every gentle interaction with their beloved Holsteins. This isn’t just about producing milk or breeding exceptional cows—it’s about preserving a way of life that nourishes both body and soul.

Farm Statistics at a Glance 

CategoryDetails
LocationBlackstock, Ontario
Operation Size60 milking cows
Land Base350 owned acres, 1,000 rented acres
Herd Classification12 ME, 8 EX, 35 VG, 13 GP
Production11,158 kg milk, 498 kg fat, 365 protein
BCAs260-303-265
Feeding SystemTMR with baleage, corn silage, and ground corn
Grazing Program5 months pasture access annually

A Heritage of Excellence 

Picture yourself in the early 1800s as the Barkey family wagon creaked north from Pennsylvania to Ontario, their hopes and dreams packed alongside their worldly possessions toward Altona, Ontario. Like many settlers seeking a better life, they carried something far more precious than belongings—a vision of building a lasting agricultural legacy in this new land.

By 1837, those dreams took root when they acquired their first farm in Altona, Ontario, laying the foundation for their agricultural legacy. Through generations of dedication, early mornings, and late nights, they built the foundation of one of Canada’s most respected Holstein breeding programs.

The test of their family’s resilience came in 1972, when Frank and Donna Barkey faced the federal government’s expropriation of their beloved family farm, presenting what seemed like an insurmountable challenge. The land was to be set aside for a proposed Pickering Airport northeast of Toronto, including the Barkeys’ family farm.

Frank and Donna chose to see opportunities where others might have seen defeat, and in 1978, with their young family in tow, they purchased a new farm near Blackstock, Ontario. The buildings required work, and establishing a new operation wouldn’t be easy, but their determination never wavered. Even today, you can see the fruits of their labor in the roses and clematis that Donna and Frank planted along the lanes and around the sheds – living testaments to their pride of ownership and belief in building something beautiful for the future.

This spirit of resilience and adaptation continues to flow through the veins of Altona Lea Farms. While the original Altona property has become part of the Rouge National Urban Park, the Blackstock farm has blossomed into a showcase of excellence. It stands as a testament to a family’s ability to survive change and thrive through it, turning life’s biggest challenges into stepping stones toward even more significant achievements.

Frank and Donna Barkey with three homebred Excellent cows, descendants of foundation matriarch Harriett EX-9* (1971). Their perseverance through 1970s adversity forged a genetic legacy: Canada’s first 10-generation EX Holsteins and global show-ring acclaim.
Frank and Donna Barkey, with three homebred Excellent cows, are descendants of foundation matriarch Harriett EX-9* (1971). Their perseverance through 1970s adversity forged a genetic legacy: Canada’s first 10-generation EX Holsteins and global show-ring acclaim.

The Power of Family Unity 

Dawn breaks over Altona Lea Farms as Glenn Barkey walks the barn aisles. His keen eye for cattle, inherited from his father, Frank, scans each cow with the same passion that has driven four generations of excellence. Karen reviews the books in the office with precision. Glenn’s sister Carolyn and her husband Frazer Puterbough also own and engage in all aspects of the farm.

Drawing on the wisdom passed down from his father, Glenn leads the breeding program with the expertise that comes from being both a Holstein Canada judge and EastGen director. “We have regular farm meetings to plan and set goals,” Carolyn shares, highlighting how their collective decision-making strengthens their bonds.

Karen’s business acumen keeps the operation’s financial heart beating strong. In addition to managing the books, she is involved with several agricultural organizations in the community. Her dedication to youth programs reflects the family’s commitment to nurturing the next generation of dairy farmers.

ALTONA LEA UNIX HERMINIE
1st place Five Year Old
Ontario Summer Holstein Show 2024
DALTON J. FARIS, EAST GWILLIMBURY, ON
ALTONA LEA UNIX HERMINIE
1st place Five Year Old
Ontario Summer Holstein Show 2024
DALTON J. FARIS, EAST GWILLIMBURY, ON

Carolyn works full-time off the farm but brings her skills to the farm when needed, whether event planning or public relations while caring for their award-winning animals.

Meanwhile, Frazer’s expertise in crop management ensures that their 1,350 acres produce quality feed to meet their exceptional herd demands. “Glenn and I confer on the day-to-day stuff,” he explains. “Glenn usually makes bull selection choices while I look after the crops and seeding decisions.”

Together, they embody the true meaning of family farming—where every decision, milestone, and challenge is faced as one. Altona Lea Farms’ hybrid operation, consisting of 30 tie-stalls and a four-cow parlor, exemplifies the family’s commitment to tradition alongside innovation. Its forward-thinking approach inspires the next generation of dairy farmers.

The Heart of Excellence 

Altona Lea Mr Sam Jessica-EX 90, he first 8th generation homebred EX in Canada.
Altona Lea Mr Sam Jessica-EX 90, the first 8th generation homebred EX in Canada.

The success of Altona Lea is rooted in Altona Lea Starlite Harriett EX-9* (born 1971), a cow that produced an impressive 95,530 kg of milk at 3.9% fat content. Sometimes, the most extraordinary stories begin with a practical decision. When Frank Barkey couldn’t afford the more expensive Roybrook Telstar semen in 1970, he chose Roybrook Starlite instead. This seemingly simple choice led to the birth of Altona Lea Starlite Harriett EX-9* in 1971, a cow that would become the cornerstone of one of Canada’s most remarkable Holstein breeding programs.

Harriett’s achievements were extraordinary for her time. She produced an astounding 95,530 kg of 3.9% milk in her lifetime and became the farm’s first Excellent cow in 1977. Her impact was so significant that during Royal Winter Fair time, up to four tour buses a day would visit the farm to see her offspring.

But Harriett’s actual legacy lives on through her descendants. Today, 95% of Altona Lea’s herd traces back to this extraordinary matriarch. Her genetic excellence culminated in two historic achievements:

In December 2021, her descendant Altona Lea Classic Jazz EX-91-2E made Canadian dairy history by becoming the country’s first homebred 10-generation Excellent cow. Less than a year later, in November 2022, another branch of Harriett’s family tree was produced. Altona Lea Cinderdoor Glitz EX-91, Canada’s second 10-generation Excellent cow.

These achievements are even more exciting because Jazz and Glitz have Very Good daughters who could become the first 11th-generation Excellent cows in history. This enduring legacy of excellence, spanning over five decades, underscores the significance of careful breeding decisions and the profound impact of a remarkable foundation cow.

Show Ring Achievements 

ALTONA LEA ALLIGATOR JETT
1st place Winter Yearling in Milk
The Royal - Holstein Show 2024
ALTONA LEA ALLIGATOR JETT
1st place Winter Yearling in Milk
The Royal – Holstein Show 2024

In the competitive world of dairy shows, where excellence is measured in form and function, Altona Lea’s show string achievements shine exceptionally bright. Their current star, Altona Lea Unix Herminie EX-95, wrote her remarkable chapter on the history of dairy shows. Herminie, once Cooper Puterbough’s 4-H calf, began her journey to greatness in the hands of youth before being acquired by Dalton Faris of East Gwillimbury, Ontario.

In 2024, Herminie achieved what no cow had done before—capturing back-to-back Grand Champion titles at the Ontario Summer Holstein Show. She achieved remarkable milestones in her 2023 show season, including All-Ontario, Reserve All-Canadian, and Honorable Mention All-American 4-Year-Old honors.

The legacy continues through her daughter, Altona Lea Doc Helena VG-86-2YR, who was Reid Barkey’s 4-H project. Helena has already carved her path to greatness, claiming:

  • Intermediate Champion at Atlantic Dairy Championship Show
  • First Place Spring 2-Year-Old at Ontario Spring Discovery 2023
  • Honorable Mention Intermediate Champion at Ontario Spring Discovery 2023

This mother-daughter duo exemplifies Altona Lea’s ability to breed show-stopping cattle that combine exceptional type with outstanding production. Their breeding philosophy, which emphasizes beauty and function, is a testament to this.

𝐀𝐋𝐓𝐎𝐍𝐀 𝐋𝐄𝐀 𝐋𝐀𝐌𝐁𝐃𝐀 𝐆𝐈𝐒𝐄𝐋𝐋𝐄
1st Place Senior Two Year Old and Grand Champion at the Durham County Holstein Club Show
𝐀𝐋𝐓𝐎𝐍𝐀 𝐋𝐄𝐀 𝐋𝐀𝐌𝐁𝐃𝐀 𝐆𝐈𝐒𝐄𝐋𝐋𝐄
1st Place Senior Two Year Old and Grand Champion at the Durham County Holstein Club Show

International Impact 

Beyond Canadian borders, Altona Lea Holsteins’ influence is unmistakable. Their genetics caused significant waves across the Atlantic. The farm’s renowned breeding excellence reverberated across the United Kingdom, leaving a lasting impression on the British Holstein industry. 

Scottish Show Ring Dominance 

In a remarkable achievement, Altona Lea bred three Grand Champions at the Royal Highland Show in Scotland within a decade: Altona Lea Broker Emma, Altona Lea Threat Amythest, and Altona Lea Rudolf Summer. This feat is impressive considering the Royal Highland Show’s status as one of the UK’s premier agricultural events, attracting top-tier competition across Britain and Europe.

Altona Lea Broker Emma owned by Lairds
Altona Lea Broker Emma owned by Lairds

The Legacy of Emma 

Among their most celebrated exports, Altona Lea Broker Emma EX-96-UK 9* is a testament to the farm’s breeding prowess. This exceptional cow did not just excel in the show ring; she became a living legend in British Holstein circles. Her impact on her new owner, Alistair Laird, was so profound that he commissioned a permanent tribute, immortalizing her image in a stained glass door in his home. 

Global Genetic Influence 

Altona Lea’s breeding program’s success in international markets demonstrates its genetics’ universal appeal and adaptability. The company’s focus on breeding healthy, productive cows with exceptional conformation has proven successful in Canadian conditions and diverse farming environments worldwide. 

This international recognition solidifies Altona Lea’s status as a premier global leader in Holstein breeding. It showcases how their meticulous selection and breeding techniques produce exceptional cattle that thrive in diverse geographical settings.

Nurturing Tomorrow’s Leaders 

In the early morning light at Altona Lea Farms, seven young men carry on a legacy of excellence with the same passion that fueled their grandparents decades ago. These are not just farm kids—they’re the next generation of dairy industry leaders, each bringing their unique talents to this remarkable operation.

Cameron Barkey, at 23, has already established himself as a force in the show ring, following in his father Glenn’s footsteps as part of the Ontario 4-H judging team at the World Dairy Expo in 2023. His keen eye for cattle evaluation shows the same precision that made his father a respected Holstein Canada judge. His brother Grant, 20, shares this competitive spirit—participating on the Ontario 4-H judging team at WDE in 2024 & recently winning coveted embryos at the TD Canadian 4-H Dairy Classic and demonstrating an innate understanding of quality genetics that would make his grandfather Frank proud.

Ian (17) and Reid (15) already show remarkable promise in herd management. Reid’s connection to the herd was evident when his 4-H calf, Altona Lea Doc Helena VG-86-2YR, became Intermediate Champion at the Atlantic Dairy Championship Show.
The Puterbough boys bring their brand of excellence to the family enterprise. Cooper, 18, has already made his mark through his work with Altona Lea Unix Herminie EX-95, who began as his 4-H calf before becoming a two-time Grand Champion at the Ontario Summer Show. He now attends school in Alberta and continues to clip cattle at shows. Callum, 16, is a keen 4-H member enjoying provincial leadership opportunities, while young Sawyer, 9, likes feeding calves and has solid instincts when leading calves in the show ring.

What makes their story particularly special is how these young men are learning about cattle and the value of family unity and dedication. Their involvement in the TD Canadian 4-H Dairy Classic, where Altona Lea has provided calves for an impressive 37 consecutive years, demonstrates their commitment to excellence and education.

“When you look at some of the kids we have worked with at the farm, what they came with and the skill sets they learned and left with, it is pretty rewarding to have played a part in that,” reflects Carolyn, watching the next generation & even youth from non-farm backgrounds embrace their heritage while forging their paths in the dairy industry.

Looking to Tomorrow 

As the sun sets over Altona Lea Farms, casting long shadows across fields that have nourished generations of prize-winning Holsteins, the Barkey and Puterbough families gather to plan their next chapter. Their vision extends far beyond brick-and-mortar—it is about creating a legacy that will sustain their family’s passion for dairy excellence well into the future.

“The main thing,” Glenn explains, his eyes lighting up as he describes their plans, “is to figure out how to build a barn that will look after the cows better and make us a more efficient business unit. Then, as the future clouds clear for our children and those who want to be here, perhaps we can consider taking on another site.”

Their strategic location, just 40 minutes from Toronto, opens exciting possibilities for innovation. Following the successful model of Glenn and Carolyn’s sister Sharyn at Enniskillen Jerseys and Sargent Family Dairy.

The future they envision is not just about expanding their operation; it’s about creating a sustainable platform where their seven young men can continue the family’s legacy of excellence, each in their own unique way. As they plan their new barn, every decision is made with the next generation in mind, ensuring that Altona Lea Farms remains at the forefront of dairy excellence for generations.

Community Impact 

The heart of Altona Lea Farms beats far beyond its barn walls. In 2022, when the Durham Farm Farm Connections organization recognized Outstanding Farm Family and the Barkey and Puterbough families’ exceptional contributions, they were honoring a successful dairy operation and celebrating a family woven into the fabric of their agricultural community.

Each family member contributes uniquely to this tapestry of community service. Glenn serves as an EastGen director and chairman of the Durham Farmers County Coop, while Karen leads 4-H programs and is past president of the Blackstock Ag Society. Carolyn brings her community economic development expertise to help spark stronger communities & is a volunteer for youth-focused organizations, including agriculture awareness, school community council, and a 4-H volunteer for over 20 years. At the same time, Frazer contributes as a Holstein Ontario director, Durham East 4-H Director, and past Durham Milk Committee & local Ag chair—Advisory Committee for Durham Region.

Their commitment runs deeper than hosting tours or serving on committees. For 37 consecutive years, they’ve provided calves to the TD Canadian 4-H Dairy Classic, helping shape over 300 young minds annually. “One of the biggest things about the Classic,” Glenn notes, “is that it influences all 300+ kids there. The teamwork and development that every kid on every team goes through is so powerful.”

Their farm motto, “Where families have a meaning,” isn’t just a catchphrase—it’s a philosophy that extends to everyone who crosses their threshold. One nomination supporter noted they are “just amazing human beings—kind, selfless, and generous of their time to help others.” This spirit of generosity and dedication to community building ensures that Altona Lea’s impact will continue to ripple through future generations of farmers and agricultural enthusiasts.

The Legacy Continues 

The story of Altona Lea Holsteins stands as a testament to what dedication, vision, and family unity can achieve. Adorned with four Master Breeder shields, housing 11 generations of Excellent cows, and an impressive 95% of their herd tracing back to their foundation cow Harriett, the Barkey and Puterbough families have achieved something extraordinary.

Yet what makes their accomplishments even more impressive is how they’ve balanced breeding excellence with community impact. Their dedication to fostering young talent through 4-H programs, maintaining a 37-year tradition of providing calves for the TD Canadian 4-H Dairy Classic, and influencing over 300 young individuals annually truly showcase their unwavering commitment to the industry’s future.

The future appears limitless, with endless possibilities awaiting the Barkey and Puterbough families. With seven talented young men already demonstrating significant potential in the dairy industry, plans for a state-of-the-art barn on the horizon, and their strategic location just 40 minutes from Toronto offering new opportunities, Altona Lea’s next chapter holds even more excitement than its previous accomplishments.

Glenn’s humble reflection perfectly captures the family’s spirit: “We know we haven’t done everything on our list, but we are happy by how much we have done and how far we have gotten.” This combination of gratitude for past achievements and excitement for future possibilities ensures that the legacy of Altona Lea Holsteins will continue to inspire and shape the dairy industry for generations.

Key Takeaways

  • Generational Legacy: 7 generations of Barkeys/Puterboughs built a Holstein dynasty since 1837, surviving land expropriation (1972) to breed Canada’s first 10-generation EX cows.
  • Foundation Genetics: 95% of the herd traces to Harriett EX-9* (1971), whose lineage produced two historic 10-generation EX cows (2021–2022).
  • Global Impact: 3 Royal Highland Show Grand Champions (UK); genetics exported worldwide, including Emma EX-96, immortalized in UK stained glass.
  • Community Stewardship: 37-year 4-H mentorship streak, shaping 300+ youth annually via TD Canadian 4-H Dairy Classic calves.
  • Accolades: 4 Master Breeder shields, 12 EX/8 ME cows, 11,158 kg/year herd avg, and a hybrid tie-stall/parlor milking system.

Summary

Nestled in Blackstock, Ontario, Altona Lea Holsteins epitomizes seven generations of dairy excellence, blending groundbreaking breeding achievements with profound community impact. Founded in 1837, the Barkey-Puterbough family operation traces 95% of its elite Holstein herd to foundation cow Harriett EX-9*, whose lineage birthed Canada’s first 10-generation Excellent cows. Their global influence spans show-ring dominance (Royal Highland Show champions) and UK genetic exports, while their 37-year 4-H mentorship legacy nurtures future agricultural leaders. With four Master Breeder shields, Altona Lea balances cutting-edge genetics with timeless family values—proving that dairy excellence thrives where heritage meets innovation.

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Video: Pedigree Producer Panel from Canadian Dairy Xpo

Five of the top pedigree breeders from across Canada and multiple breeds share their thoughts on genetics, embryo transfer, marketing and Immunity+.  Sponsored by Shur-Gain this event was held on Wednesday February 4th at the Canadian Dairy Xpo.

The speakers are:

  • Marc Comtois – Comestar Holsteins, Victoriaville, QC
    Comestar Holstein’s is a family farm located at Victoriaville, Quebec. Known around the world for developing high quality genetics, they have established a strong international market. The herd is approximately 700 head and the base of the herd stems from the GREAT Comestar Laurie Sheik VG-88 23* Family. Marc is bilingual and is well known and respected around the world. The Comestar herd is known for their show winning ladies, but the herd is built on more than just show winners!
  • Glenn Barkey – Altona Lea Holsteins, Blackstock, ON
    Glenn is part of the Leading Livestock Genetics group that was formed to help farmers market animals and embryos. Leading Livestock Genetics (LLG), an alliance of dairy cow and dairy goat breeders are located in the East-Central region of Ontario, Canada. Altona Lea Farms is a two-time Master Breeder herd, multigenerational, family owned and run farm.
  • Jen Vander Meulen – Avonlea Genetics, Brighton, ON
    Jen and her husband Andrew have a deep history in the Jersey breed and are noted as one of the top of the breed in marketing. Avonlea Genetics Inc. is a third generation purebred Jersey farm with many accolades, including: 2 National Grand Champions and Lifetime Production Awards. In recent years an emphasis has been placed on their embryo program.
  • John Crowley – Crovalley Holsteins, Hastings, ON
    John Crowley and wife Cynthia have four children, Christina, Justin, Ryan and Vanessa. They farm Crovalley Holsteins, consisting of 1400 acres with their sons, Justin and Ryan. The herd consists of 80 milking cows, with a total of 250 head. Herd Classification is 42Excellent, 62 Very Good, 5 Good Plus. Crovalley has been named numerous All-Canadian and All-American nominations from a showtype herd.
  • Curtis McNeil – Heather Holme Holsteins, Goderich, ON
    Curtis McNeil is a shareholder with his parents Glen and Vanda McNeil in Heather Holme Holsteins. Heather Holme Holsteins is a 3x Master Breeder, entirely homebred and the 1st CHAH Leucosis free herd in Canada. With the slogan “Breeding the kind dairyman like to milk worldwide” they focus on producing high quality milk as well as breeding and marketing elite Holstein genetics. The current herd classification of 18 EX (2 @ 94) 33 VG, 3 GP, 94% VG or EX. The Herd average is 12,250 Kgs (2x/day) 4.4% fat, 3.4% protein, BCA 260 298 273 . They have bred numerous All-Canadian & All-Canadian nominations over the years and merchandize 60-80 embryos annually, domestically.

Agriculture and Video are Growing Together at Farm Boy Productions

_MG_0239webJust recently I was reading an article that made this point about videos. “Video is becoming a powerful part of modern business—if you’re not using it, you’re missing out on endless opportunities.”  A few years ago this statement might have been considered a far out concept, especially for the agricultural industry, but today companies like Farm Boy Productions, owned and operated by Bruce Sargent, are proving that this is indeed the leading edge of modern marketing.

Ready to Go with Video

For Bruce Sargent using video was a natural progression of communication throughout High School. “When I started grade 9, the school was brand new and had video announcements. In grade 11, I was student council president and we made videos to advertise all of our events. In grade 12, I was asked to be the director of the program for the year and I produced all new intro segments for the broadcast.” We often ask ourselves if what we learned in High School applies in the real world but Bruce looks back on his accumulated video learning and firmly states. “Video started there and, since then, I haven’t really stopped.”

Farm Boy Starts with a Farm Boy

The agricultural background for Farm Boy Productions started at the Enniskillen Jersey farm where the Sargent family milked 50 head of home bred Jerseys.  Born and raised on the farm Bruce had hands on experience there too. “Most of high school I was the primary milker and worked full time on the farm in the summers. Our barn is tie-stall and is built for feeding small square bales, though we have been feeding wet wrap bales for about 10 years now. We grow corn for silage, oats and barley, and then the rest of our acres are for hay.”

From Documents to Documentaries

With his love of cows and farming combined with his growing video experience, it wasn’t long until these dual motivations inspired him to launch his own business. “Farm Boy Productions started as a project in Grade 12 in my communications technology course. We were told to design a logo at the beginning of the year that could brand all our work. I designed my cowboy boot logo as part of the class. A few months later, as part of a community business, my teacher paired me with a specialty chicken farm. She gave me the assignment because I was the only farm kid in the class and she felt the other students would not be comfortable working on the farm.”  After that, it seemed inevitable that he would continue with video. The rest, as they say, was not only history, it was now documentary.

Granted … It only Takes a Spark!

With positive experiences building, Bruce was ready to take it up a level. “After my first year in marketing management at the University of Guelph, I was making plans for the summer. I wanted to go home to the farm, but I wanted to put my schooling to work too, so I applied for a summer company grant from the government. They gave me $1500 for start up costs and gave me mentoring to get started. “Education, enthusiasm and the drive to put them together with an action plan moved Bruce further forward on his journey to develop his video business!

Well Mannered.  Well Mentored.

This forward looking young business man has his eye and his camera firmly focused on the present, however, he looks back and is sincerely grateful for the mentors that inspired him to get to where he is today. “My biggest influences have been my Grandparents and my father.  Grandfathers Frank Barkey (Altona Lea Holsteins) and Carl Sargent along with my father, Tim Sargent, have always pushed me to do more. All three are amazing men with great character and morals. Since I was very young, all of them have pushed me to do more in 4-H and life, and from the beginning they have believed in my business. I conduct myself and my business in their image and my biggest motivation is to make them proud. They taught me that the means define the end and I don’t do anything unless I feel it is the right thing to do.”

Another Turning Point for Farm Boy Productions

From the outset Bruce was eager to build on his commitment to both agriculture and video and, therefore, recognized an opportunity when it presented itself in the form of a partnership. “My biggest accomplishment has been entering a partnership with Glacier Farm Media. I was approached in December 2012 by Glacier to enter a partnership. Glacier wanted more video experience and I wanted opportunity for growth. We came to a deal in July of 2013 and I am very excited to be doing video work for them.” Well aware of how crucial these early steps can be for a startup company he enthusiastically categorizes his experience. “It is an entrepreneur’s dream to get a chance like this and I didn’t have to go on Dragons Den or Shark Tank to get it!”

It`s Lights, Camera, Action at Farm Boy Productions

That first year (2010) would see a growing network of clients, projects and new mentors for the fledgling partner.” That year I created videos for a Horse Day Camp. The kids at the camp wrote a story and I was hired to make the story into a video. At the time, Amber Marshall of the CBC show Heartland was the spokesperson of the camp and she acted in my videos.” Off to a great start, there were more yet to come. “For the past two summers (2012) I have been shooting video interviews of farmers for a Calendar promoting agriculture. The project is called the Faces of Farming Calendar, and for the past two years we have included QR codes on the pages so people can scan them and watch the videos. The calendars go to politicians and journalists to teach them about farmers.” This was definitely a win-win situation for everyone involved.

Shoot!  It`s Time to Grow Your Business!

Of course Bruce feels quite strongly about video and its uses. “I think dairy farmers and markets could use video more effectively.”  With his trademark enthusiasm for the benefits of video marketing he offers this advice. “When shooting video on your own keep in mind your audience and your visuals. Make sure you consider your audience and what they want to see, this sounds really obvious BUT it’s easy to do something you think is “COOL” and your audience will disagree. The best way to avoid this is run it past friends and family first. Your visuals need to be relevant, engaging and steady! There is no quicker way to lose your audience than unsteady footage. You want them to watch the whole video.” Bruce takes his own advice and emphasizes the value he places on consistently learning more about his chosen field.  “I am always learning about new techniques, cameras, computers and software.”  Not daunted by the speed of change, Sargent is excited about the growth of technology and new applications for video. “As video becomes more accessible through smart phones, more people will use it. The power of video, if used in the right way can do a lot of good for the industry. I am a big advocate for using video to promote how awesome the agriculture industry is. It’s great to see more cameras than mine out there promoting the industry and I am always excited to hear from clients who want to take their video production up a notch.” (Read more: Nothing Sells Like Video)

The Bullvine Bottom Line

Helping clients grow, market and develop solutions for their business through video is what Farm Boy Productions is all about.  This young entrepreneur not only records the reality of agriculture he is committed to making steady progress toward his own big picture vision of his role in the industry.  The Bullvine congratulates Bruce Sargent’s dedication and passion for those two ingredients that farm folk everywhere recognize as the key to dairy success. See you in the movies Farm Boy Productions!

 

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