Thirteen years old and still shipping. RAGER-RED just cleared a million units — the first Red & White sire in North America to do it — and more than 500,000 of them went to roughly 50 countries.
The Short Version
7HO12344 Ri-Val-Re RAGER-RED-ET (EX-90) is the first Red & White sire in North American history to pass one million units sold, and Select Sires’ newest Millionaire Club member .
More than half those units left the United States, reaching about 50 countries through World Wide Sires.
He was Select’s top-selling dairy sire in 2018 and 2019 — and he’s still in the lineup at 13, which almost no genomic-era bull manages.
The draw isn’t index. It’s balance, strength, depth, and one of the lowest EFI figures in the breed.
The tradeoff is honest: he won’t win a top-of-sheet TPI or NM$ fight, and herds ranking strictly on index will keep passing.
About half a million units of RAGER-RED semen never saw a U.S. barn. That’s the number worth sitting with in Select Sires’ announcement that 7HO12344 Ri-Val-Re RAGER-RED-ET (EX-90) has cleared one million units sold — the first Red & White sire in North American history to get there, and the newest name in the co-op’s Millionaire Club .
Millionaire status at Select is a short list. MILLION cracked it as the seventh sire in company history in 2022, and DOC joined in 2025 as the first Showcase sire to make the mark . RAGER-RED is the first to do it wearing red.
The Pedigree Nobody Would Have Drawn Up
Born March 24, 2013 at Ri-Val-Re Farms in Webberville, Michigan, RAGER-RED came out of a stack that didn’t look like anything else in the barn: Pine-Tree Relief P on a Very Good-88 OBSERVER dam, Ri-Val-Re Obsrvr Salsa-ET, backed by an Excellent-90 ADVENT-RED grandam .
Look harder at the sire side, because it’s the part everyone skips. Relief P is a polled bull — a Dudoc Toubib P son — and he’s a low-type sire himself, sitting at PTAT -0.86 with UDC -1.60 . A short, negative-type polled sire producing the strength-and-depth phenotype that ended up shipping to 50 countries is not a mating anyone would have predicted on paper.
“He had such an outcross pedigree,” said Kevin Jorgensen, Senior Holstein Sire Analyst at Select Sires. “Even today, he’s one of the lowest Expected Future Inbreeding (EFI) bulls in the breed.”
Balance Beat Hype
Three U.S. genetic base changes have come and gone since RAGER-RED entered the lineup. Genomic young-sire slates turned over again and again behind him. He kept selling — positive production, strong components, functional type, daughters that work.
“He was, and continues to be, a customer satisfaction specialist that people lean on as an alternative for overall balance,” Jorgensen said. “He sires cows that have no serious flaws and met the needs of multiple customers across multiple countries.”
The receipts: he sat among Select’s leading unit-sellers for years running and was the organization’s top-selling dairy sire in both 2018 and 2019. He also did what most red bulls never manage — crossed the color line into heavy black-and-white usage, which Holstein International flagged back in 2023 as the thing separating him from every other red sire of his era .
Half the Million Left the Country
More than 50% of those one million units shipped outside the United States, reaching roughly 50 countries through World Wide Sires. His daughters built the reputation in confinement, on grass, in heat, in cold — durability that travels.
“International breeders consistently cite longevity, power, depth and mobility as defining characteristics of RAGER-RED daughters,” said Brian Albertoni, Business Development Director, World Wide Sires Ltd. “When you see fifth- and sixth-lactation daughters still performing at high levels — that’s what helps farmers remain profitable.”
His linear reads exactly like the cows look: +0.71 Stature, +1.36 Strength, +1.68 Body Depth, +0.77 Dairy Form . Big, deep, powerful females that mature into something.
Who Should Still Be Using Him
A million units doesn’t prove performance. It proves a million separate decisions that the color penalty wasn’t real enough to matter — and that’s a different, more interesting claim than the one Red & White breeding has been arguing about for forty years.
So where does he still fit in 2026?
Herds fighting inbreeding creep on a narrow Chief-Shottle-Planet base, where a genuinely low-EFI proven sire is worth more than a few points of index.
Herds that have chased extreme dairy form for three generations and need strength and depth back in the freestall.
Registered and Red & White breeders who want a red option with a real daughter record instead of genomic projection — and a proven history of maturing daughters, not just fresh two-year-olds.
Anyone building heifer-safe, low-risk matings on cows they can’t afford to miss on.
Who should skip him: herds selecting strictly on top-of-sheet genomic gain. He won’t win that comparison and never did.
He’s also not finished. At 13, he’s still in the lineup, still shipping, still one of the lowest-EFI options available to breeders trying to outrun a narrowing gene pool.
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Two weeks fresh, a rear udder that wouldn’t quit, and barely a minute of reasons from Pat Lundy — Elmvue Alt Chanel-Red-ET took Senior 3-Year-Old, Best Udder, and Grand R&W in one drive.
Two weeks fresh and you can see why. Pat Lundy steps in to tap ELMVUE ALT CHANEL-RED-ET Grand Champion R&W for Ferme Jacobs of Cap-Santé — Senior 3-Year-Old, Best Udder, and a Grand drive that took less than a minute of reasons.
By the time Pat Lundy named Elmvue Alt Chanel-Red-ET to the top of the Grand Champion line at the Quebec Holstein Red & White Spring Show, he’d already spent the morning telling the crowd, class after class, that he was having a blast. Honestly, you could hear it. “If you understand a little bit of English, please give all these heifer exhibitors, breeders, and guys back in the barn a big round of applause,” he said mid-show. “What a tremendous heifer show.”
The Red & White judging ran alongside the Black & White all day — one ring, two shows, a bilingual rhythm bouncing between Lundy’s New York cadence and the French translation. And while the B&W side is its own story, the Red show stood on its own merit. Ferme Jacobs walked away with Grand Champion. Pierre Boulet walked away with the Exhibitor Banner. Clovis Holstein took the Breeder Banner. And a Winter Two-Year-Old named Clovis Altitude Magie announced herself as a cow to watch right through summer.
Here’s how it played out.
The Junior Show: Small Classes, Real Quality
Lundy opened with a Winter R&W Calf class of two. Not much on paper, but LAFORSTAR ALTITUDE PLATINE-RED (Ferme Claude et Lise Bachand, St-Dominique) made it straightforward — “so much angularity and length of frame, stronger in her shoulder, fuller in her crops,” as Lundy put it — over a tidy calf in D-Ray Superman Jouvancy (D-Ray Holstein / Ferme Milibro / Mathieu Blanchet), who collected the first Bred-and-Owned ribbon of the day.
The Fall Heifer R&W ran three deep and, for Lundy, had a clear winner. CERPOLAIT ROMPEN DAIRY QUEEN(Ferme Cerpolait, Saint-Aimé) drew the tap right away — “so much length to her frame and style throughout, so long up through her head and neck.” She’d parlay that into Reserve Junior Champion later in the morning. Kakouna Alpha Sassy-Red (Ferme Panda / Ferme Rochelet) stood second; Pierstein Alpha Jazzberry Red (Pierre Boulet) finished third.
Summer Yearling R&W was four-deep and, in Lundy’s framing, broke into two pairs. At the top: STEVIO WARRIOR ANGÉLINA (Steve Boulet, Sainte-Brigide-d’Iberville), first and Bred-and-Owned. “More length to her frame, more added femininity, more stretch up to her head and neck, cleaner down through her hock bone,” Lundy said. Cainsview St Believe Gala (Jaquemet Holsteins / Velthuis Farms) — a heifer you admire “when viewed from behind, so much width back to her rump structure” — took second, with Lysem Hulu Kesse (Ferme Lysem) third and Chandli Turbo Loa (Bachand) fourth.
Spring Yearling R&W was a two-heifer class, but a quality one. STEVIO IMPACT-P FAVEUR (Steve Boulet) collected the blue — “so much more mass and power, strength through the front end, back through her rump structure, more spring to her barrel, a major advantage in her loin structure.” She’d eventually land Honorable Mention Junior Champion. Valrick Alpha Trinity Red (Ferme Blondin / Jean-Philippe Proulx / Mélanie Parenteau) was second, a calf Lundy said he “really loved for her angularity and overall femininity.”
Winter Yearling R&W had a field of one — LAFORSTAR RUBELS TRACY (Crackholm Holsteins, Richmond) — but Lundy didn’t phone it in. “A really nice effort. You really admire the width and strength throughout — a heifer that moves on a beautiful set of feet and legs. Can certainly stand some competition today.” Translation: she’ll be back.
Then came the class the bred-heifer people had circled in the catalogue: Fall Yearling R&W, just two entries but both legitimate prospects. ELIANE IMPACT RED WRANGLER (André Dion, Lévis) was, per Lundy, “an easy winner — her overall angularity and length of frame, so much more depth of rear flank” over a really wide, strong Laforstar Have Too Kassie (Laforce Holstein Inc., St-Elphège). Wrangler was first and Bred-and-Owned, setting up a Junior Champion selection that Lundy called “pretty easy.”
Junior Champion R&W: The Wrangler Show
Handshake locked in. Pat Lundy taps ELIANE IMPACT RED WRANGLER Junior Champion R&W for André Dion of Lévis — “pretty easy,” the judge said. “Square and balanced, straight in her lines, beautiful set of feet and legs.”
Three heifers came back for the Junior drive: first-place Fall Calf (Dairy Queen), first-place Spring Yearling (Faveur), and first-place Fall Yearling (Wrangler). Lundy didn’t dance around it.
“Junior Champion today will be on your first-place Fall Yearling — a heifer we thought was a pretty easy Junior Champion for our Red & White division. So square and balanced and straight in her lines, a heifer that moves on a beautiful set of feet and legs, and has that added width and substance all the way throughout her frame.”
Reserve went to Cerpolait Rompen Dairy Queen — “showing more depth of forearm, rear rib, a little more balance throughout than the real long-framed dairy calf for Reserve.” Honorable Mention went to Stevio Impact-P Faveur: “a little more ready, a little cleaner cut all the way through, a little cleaner up through her head and neck, more femininity than the real square, wide heifer for Honorable Mention.”
Champion Junior R&W: Eliane Impact Red Wrangler — André Dion, Lévis
The Red & White milk classes were what you’d expect from a Quebec Spring Show — short on numbers in some classes, long on quality up top.
Spring Two-Year-Old R&W:CLOVIS ALTITUDE FINAL BLOOM (Clovis Holstein Inc., Saint-Alexandre-de-Kamouraska) — Bred-and-Owned and Best Udder. The first Clovis Altitude daughter of the day, and not the last.
Winter Two-Year-Old R&W: The class of the young-cow show. CLOVIS ALTITUDE MAGIE (Crackholm Holsteins, Richmond) took the blue and Best Udder. Lundy lit up: “Such an extreme mammary system — so much height and width, bloom, quality everywhere in her udder. Her fore udder blends into her body wall beautifully. So much mass and strength and width to her frame.” That description would hold up four hours later in the Grand drive. Benjo Impact Ila (Ferme Benjo 2003 Inc. / Harry & Joanne Van Der Linden, St-Zéphirin) was second and first Bred-and-Owned.
Fall Two-Year-Old R&W:ROYHAVEN WARRIOR FRILLS (Pierre Boulet, Montmagny) — Best Udder. The first Boulet chapter of the afternoon.
Junior Three-Year-Old R&W:PIERSTEIN ALPHA GABBIE (Pierre Boulet) — Best Udder and Bred-and-Owned. Boulet chapter two.
Senior Three-Year-Old R&W: The class that built the Grand Champion. ELMVUE ALT CHANEL-RED-ET(Ferme Jacobs Inc., Cap-Santé) — Best Udder. Two weeks fresh, and Lundy made no attempt to hide his enthusiasm: “So much height and width and bloom to her mammary system. A cow maybe a little fresh in her frame, but a cow that shows me more natural openness and dairyness, more spring to her rib viewed from behind, more height and width and bloom to her rear udder.”
Mature Cow:MILIBRO DEVOUR LOVELY (Ferme Milibro Inc., Tingwick) — Best Udder and Bred-and-Owned, with seven calves behind her and a month fresh. She’d walk back in for the Grand drive and leave with Honorable Mention.
Grand Championship R&W: Chanel, Magie, Lovely
Lundy didn’t overthink it. “I’m not going to talk about them individually,” he told the crowd as the finalists set up. “A bunch of great-uddered, square-framed cows. I’m going to go select your Grand, Reserve, and Honorable Mention and give some reasons.”
The verdict, barely a minute later:
“Grand Champion today will be on your Senior Three-Year-Old — so dairy in her frame with a beautiful mammary system, a cow that moves so well on her fine legs. She has added dairyness, a little cleaner all the way throughout, than the beautiful other Two-Year-Old for Reserve. Taking nothing away from our production cow — seven calves, a month fresh — just not quite as ready as these other two, but a tremendous cow in her own right. Congratulations on a great Red & White show.”
Grande Championne R&W: Elmvue Alt Chanel-Red-ET — Ferme Jacobs Inc., Cap-Santé
Grande Championne de Réserve R&W: Clovis Altitude Magie — Crackholm Holsteins, Richmond
Pierre Boulet owned the afternoon. Three class wins (Fall 2-Year-Old, Junior 3-Year-Old, 5-Year-Old), three Best Udder banners, placings up and down the line, and a 68-point Exhibitor Banner that left the next string — Crackholm’s 30 — pretty deep in the rearview. The Pierstein prefix alone pulled the third-place Breeder Banner. When a single Montmagny operation does that in a competitive provincial R&W show, it’s a statement.
Chanel-Red is a national conversation. Elmvue Alt Chanel-Red-ET walking in two weeks fresh with that kind of mammary system, that kind of openness, and that kind of silk through the shoulder — this is a cow you plan a summer around. Ferme Jacobs needs no introduction in this business, and Chanel just added another line to the résumé. The fact that Lundy, an international judge with World Dairy Expo R&W credentials, called it “pretty handly” for Grand tells you where she sits right now.
Clovis Altitude is writing a chapter. Clovis Altitude Magie as Reserve Grand off the back of a Winter Two-Year-Old class. Clovis Altitude Final Bloom winning the Spring 2-Year-Old with Best Udder and Bred-and-Owned. Laforstar Altitude Platine-Red winning the Winter Calf. Three different owners, three different classes, one bull. The Clovis prefix’s 40-point Breeder Banner is the number to circle.
The juniors set up a fall. Wrangler (Dion), Dairy Queen (Cerpolait), Faveur (Steve Boulet). All three are legitimate August–November show-string material. And Steve Boulet pulled the Junior Exhibitor Banner outright — Faveur and Angélina are the foundation of a string that’s going to cause problems before year’s end.
Judge Pat Lundy — World Dairy Expo R&W official in 2022, Canadian National Convention judge in 2025, associate judge for the 2025 World Dairy Expo Holstein Show — told the crowd at the end: “A tremendous Red show here today. The quality shows in the group we have out here.”
He wasn’t being polite.
Reporting from Expo-Printemps 2026, Victoriaville, QC.Official: Pat Lundy, Lundcrest Farm, Granville, NY — partner in a 400-cow operation, 10+ All-American and All-Canadian nominations, eight years as an international professional fitter across 10 countries. Associate (ringman): Reed Lundy. Show date: April 18, 2026. Judged concurrently with the Black & White Spring Show.
The Sunday Read Dairy Professionals Don’t Skip.
Every week, thousands of producers, breeders, and industry insiders open Bullvine Weekly for genetics insights, market shifts, and profit strategies they won’t find anywhere else. One email. Five minutes. Smarter decisions all week.
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The Sunday Read Dairy Professionals Don’t Skip.
The Sunday Read Dairy Professionals Don’t Skip.
