meta A2 Milk sues a competitor in Australia for allegedly breaking its trademark rules. :: The Bullvine - The Dairy Information You Want To Know When You Need It

A2 Milk sues a competitor in Australia for allegedly breaking its trademark rules.

The company that makes specialty milk said it had filed a claim in the Federal Court in New South Wales against Care IP and Care A2 Australia, which are both part of the Care A2 Plus group.

Raw A1 beta-casein protein-free milk is used as the milk source by a2MC Products. The letters “A2” or “a2” are the most prominent trademarks on a number of dairy products, including infant formula.

In its statement of claim, the company said that Care A2 Plus had been using its trademarks on the packaging and advertising of products sold in Australia since at least October 2020. These products include infant formula, follow-on formula, and toddler formula.

It said that it had asked Care A2 Plus to stop using its trademarks, but that it had either forgotten, failed, or refused to do so, even though their lawyers had tried to work out the problem through letters.

“The a2 Milk Company vigorously protects its intellectual property rights, including trademarks,” it said in a statement. However, since the case was in court, the company declined to be interviewed or make any other comments.

Send this to a friend