California’s bird flu math: 43% of payments went to farms hit twice. The 57% that broke the cycle share three strategies you can implement before the virus arrives.
EXECUTIVE SUMMARY: One number from California’s bird flu outbreak demands attention: 43% of emergency payment dollars went to farms hit more than once, while 57% collected a single check and moved on. The difference came down to timing and preparation. Farms with monitoring systems detected illness 2-3 days before clinical signs—early enough to isolate and contain, cutting recovery from 60 days to 45. Operations using aggressive treatment protocols brought cows back to 88 lbs/day, compared with 77 lbs/day at comparable dairies using standard care. The economics are significant: Cornell research shows outbreaks cost $950 per affected cow, but ELAP covers only about half of actual losses, leaving a 1,000-cow operation to absorb $100,000-$150,000 per outbreak—doubling with reinfection. Prevention investments of $160,000-$270,000 can pay for themselves by avoiding a single repeat cycle. For producers in states where bird flu hasn’t yet arrived, California’s lesson is clear: the farms that fared best made prevention decisions before the virus showed up.

You know that feeling when a number just stops you in your tracks? Here’s one that did it for me: 43% of California’s H5N1 emergency payment dollars went to farms experiencing repeat infections—some collecting up to five payments in a six-month period, according to Farm Forward’s FOIA analysis of USDA data reported by Dairy Reporter. The same operations, cycling through outbreak after outbreak.
But here’s what I find genuinely useful for the rest of us: the remaining payment dollars went to farms that collected once and moved on. Same virus, same challenging Central Valley conditions, dramatically different outcomes.

So what separated these two groups? I’ve spent the past several months digging through the data, talking with producers who’ve navigated this, and reviewing the research. What’s emerged isn’t some simple checklist—it’s a clearer picture of which strategies actually work, why they work, and how you can evaluate whether prevention investments make sense for your specific situation.
For producers in Texas, Idaho, Michigan, and other states where dairy bird flu has already shown up, this isn’t theoretical anymore. And for operations in the Upper Midwest, Northeast, or Pacific Northwest that haven’t yet seen cases, the California experience offers valuable lead time. You can think through these decisions now rather than making them under pressure.
The Biology of a Second Wave
Let me walk through the biology first, because understanding why reinfection happens is really the key to preventing it.

The pattern turns out to be surprisingly straightforward once you see it. Dairy herds naturally turn over 25-35% of animals annually through normal replacement cycles—you probably know this already from your own operation. USDA and industry data track these numbers pretty consistently.
When an infected herd recovers, the surviving cows have developed immunity. But here’s the challenge: replacements arriving afterward have never been exposed to the virus. These naive animals enter facilities where environmental contamination may still be hanging around in milking equipment, waste systems, and barn surfaces.
Research teams at UC Davis and other institutions have documented that H5N1 can remain viable on contaminated surfaces and in waste lagoons under certain conditions, with persistence times varying with temperature, pH, and organic matter content. When naive replacement heifers arrive—often from calf ranches serving multiple dairies across a region—they encounter residual viral material in an environment where most of the existing herd is immune but no longer actively shedding detectable virus.
The result looks like a new outbreak, but is actually the same facility’s unresolved contamination finding new susceptible hosts.
California’s veterinary officials have been clear about this pattern. Dr. Annette Jones, the state’s veterinarian who has overseen California’s H5N1 response, has publicly called for dairy cattle vaccination and noted that “of the 17 states with known infected dairy cows, 12 have experienced poultry cases directly from these herds.” The underlying message from state veterinary authorities: these serial infections aren’t random bad luck—they follow predictable patterns that facility management and herd timing can interrupt.
That insight matters enormously—because if reinfection follows predictable patterns, it means prevention is actually possible for operations willing to address those patterns directly.

What the Single-Outbreak Farms Actually Did
I want to be specific here because, honestly, general “improve your biosecurity” advice doesn’t help anyone make real decisions. The farms that collected only one ELAP payment share several operational characteristics worth looking at closely.
Early Detection Made the Difference
I’ve been following what happened at Valadao Dairy, a 2,000-cow operation in California’s Central Valley that had deployed CowManager ear-tag sensors—the kind that continuously track rumination, activity, and temperature patterns. You know, similar to what many of us use for fresh cow management and catching transition period problems early.

When H5N1 reached their facility, the system flagged potentially affected animals 2-3 days before clinical symptoms appeared, according to case study documentation. That early warning enabled the immediate isolation of flagged animals in separate pens with dedicated equipment.
By the time testing confirmed the virus, it was contained to a small portion of the herd rather than spreading facility-wide. As reported in August 2025, veterinarian Parreria noted: “At Valadao, they saw a 45-day recovery period. Milk production, which had dropped by 20 pounds per cow per day on average, returned to normal.”
Compare that to the typical experience. The same Hoard’s article noted: “On dairies without CowManager, I’m seeing an average turnaround time of 60 days to rebound from bird flu.”
And here’s the key point for preventing reinfection: naive replacement animals arriving during that shorter recovery period went directly to clean facilities rather than contaminated barns.

Similar patterns showed up at Horizon Dairy in Wisconsin, where comparable monitoring logic limited infection to 97 of 2,800 cows—a 3.4% herd infection rate, substantially below rates reported at many California operations during the same period. Operations manager Sarah Jensen told The Bullvine: “By catching it early, we limited the spread to just 97 of our 2,800 cows… We estimate this early detection saved us over $1.2 million in potential losses.”
What’s particularly encouraging about both these examples is that neither farm did anything revolutionary. The technology has been available for years. Many of us already use similar systems to capture fresh cow issues and monitor the transition period. The difference was having it in place before the virus arrived rather than scrambling afterward.
Aggressive Individual Cow Care Accelerated Recovery
Joe Soares at Turlock Dairy took a different approach that’s worth understanding, particularly for operations that may not have monitoring systems in place.

Standard recovery protocols—vitamin B injections and supportive care over time—typically require 14-21 days for affected cows to return to production. Soares, working with his veterinary team, implemented more intensive single-day bolus treatments that shortened recovery to 3-7 days in most cases.
“We didn’t wait to see how bad it would get,” Soares explained in industry coverage of his operation’s experience. “We hit it hard on day one with everything we had.”

The production numbers tell the story. His operation came back at 88 lbs/cow/day post-recovery, compared to 77 lbs/cow/day at a comparable facility using traditional protocols.
That’s an 11 lb/cow/day sustained advantage—the kind of difference that compounds significantly over a full lactation and really shows up in your bulk tank.
But the mechanism that matters for preventing reinfection is this: faster recovery means faster return to normal immune function, which means less time for naive animals to accumulate as a susceptible population before the herd re-establishes baseline immunity.
Temporary Herd Closure Worked for Some Operations
A smaller group of successful farms implemented temporary restrictions on incoming cattle for 30-60 days post-infection. These decisions aren’t tracked systematically, so it’s harder to quantify, but several California producers told me this was the single most effective intervention they tried.
The logic is pretty elegant when you think about it: if no naive animals enter during the acute outbreak phase, the existing herd has time to mount population-level immunity. By the time replacement animals resume arriving, they’re entering a herd where 70%+ of animals are already immune. That dramatically reduces transmission probability.
This approach obviously requires coordination with your calf ranch partners and careful cash flow management—it’s definitely not feasible for every operation. But for farms with the flexibility to manage replacement timing, it’s worth considering.
The Economics of H5N1 Prevention
Now let’s talk about the numbers, because that’s ultimately what determines whether any of this makes sense for individual operations. And I’ll be honest—this is where I’ve spent the most time trying to understand what the research actually shows.
What the Research Says About Per-Cow Costs
Research by Liang and colleagues at Cornell University, published in the Journal of Dairy Science in 2025, established baseline costs of approximately $950 per clinically affected cow. As Hoard’s Dairyman summarized: “The 60-day period of illness and postclinical recovery showed an average production drop-off of nearly 2,000 pounds per cow, which, when added to mortality, replacement, and early removal from the herd, brings the total cost to about $950 per clinically affected cow.”
That’s a staggering number when you multiply it across a significant portion of your herd.
The Gap Between Real Losses and ELAP Coverage
But here’s what California producers have discovered—and this aligns with what agricultural economists analyzing the gap between payments and actual costs have found: 40-50% of actual losses fall outside ELAP coverage.

The Cornell researchers were explicit about this limitation: their $950 figure “did not include any ongoing herd dynamics or reproductive losses.” That’s the stuff that doesn’t show up in the immediate payment calculation but really hits your operation hard—abortions, extended return-to-conception intervals, and permanent fertility damage in affected cows that can persist for 12-18 months post-infection.

“The ELAP payment covered maybe half of what this actually cost us. And that’s before you factor in the genetics we lost when we had to cull cows that wouldn’t breed back.”
— Central Valley dairy producer, 1,800-cow operation
For a 1,000-cow operation with a 20% infection rate, here’s how the numbers actually break down based on the Cornell research methodology:
| Cost Category | Estimated Loss (1,000 cows) | ELAP Coverage |
| Acute Milk Loss | $100k – $120k | Mostly Covered |
| Mortality/Culling | $70k – $90k | Partially Covered |
| Repro Impact (18mo) | $35k – $45k | $0 |
| Treatment & Labor | $15k – $20k | $0 |
| Total | $220k – $275k | ~$110k |
That gap of $100,000-$155,000 in uncovered losses? If reinfection occurs within 6 months—which happened on a significant portion of California farms, according to USDA payment data analysis—those uncovered losses essentially double.
What Prevention Investments Actually Cost

I’ve gathered current pricing from multiple equipment suppliers. Here’s what the investment tiers actually look like:
Baseline Biosecurity (Isolation + Equipment Focus): $50,000-$85,000 capital plus $5,000-$8,000 annual operating
- Dedicated milking equipment for the isolation pen
- Waste milk acidification system
- PPE program with worker training
- Generally reduces reinfection risk by around 30%
Real-Time Monitoring System: $160,000-$270,000 capital plus $6,000-$12,000 annual operating
- Options include CowManager, SCR by Allflex, Smartbow, or comparable systems
- Early detection typically occurs 5-10 days before clinical symptoms show up
- Generally reduces reinfection risk by around 50%
Combined Approach: $210,000-$360,000 capital plus $11,000-$20,000 annual operating
- Integrates early detection with facility separation capability
- Generally reduces reinfection risk by 70-80%
When Does the Investment Actually Make Sense?
This is where your individual circumstances really matter.
For a high-risk operation—within 25 miles of confirmed positives or sharing supply chain with affected herds—the math often favors prevention investment. For a low-risk operation with geographic distance and a closed herd, the calculation looks quite different.
“We ran the numbers three different ways. Every scenario showed that if we got hit twice, we’d have been better off spending the money upfront on monitoring. The second outbreak is what kills you financially.”
—Idaho dairy manager, 15 years in the industry

The core insight I keep coming back to: farms that prevent even one reinfection cycle save $100,000-$150,000 in uncovered losses. That often exceeds the cost of prevention equipment—but only if your risk profile makes reinfection a realistic concern.
I want to be honest about the uncertainty here. We’re working with limited data from California’s experience. Different regions, herd structures, and management systems may show different patterns. These projections are useful for thinking through decisions, not precise predictions of what any individual farm will experience.
Learning from International Approaches
I’ve seen commentary suggesting American dairy should simply adopt European protocols. The reality, as many of us have seen with other regulatory comparisons, is more nuanced than that.
European responses to avian influenza—primarily in poultry rather than dairy cattle, it’s worth noting—include rapid depopulation of infected premises, mandatory facility decontamination, and source verification for replacement animals.
To give you a sense of how this works in practice: when a Dutch poultry operation confirmed H5N1 in late 2024, government veterinarians arrived within 24 hours. The flock was culled within 72 hours. The facility then underwent mandatory cleaning to international OIE standards—a process that took three weeks and cost the farmer approximately €180,000 (roughly $195,000 USD) out of pocket, according to European industry estimates. Only after environmental testing confirmed no viral presence could restocking begin, typically 8-12 weeks after the initial detection.
The economic structure differs substantially from our system: while initial depopulation is government-funded, farmers bear the secondary decontamination costs, which can reach $150,000-$300,000 or more, depending on facility size, according to industry estimates.
European veterinary professionals have noted that their system creates different incentives—reinfection carries significant financial consequences for farmers, whereas the American system provides continued compensation. That’s a fair observation about how incentive structures shape behavior.
But before concluding Europe has it all figured out, some context matters:
European dairy operations are generally smaller and more geographically dispersed than California’s concentrated regions. What works for a 200-cow operation in the Netherlands may not translate to a 5,000-cow Central Valley facility.
The regulatory frameworks differ dramatically. And European authorities have decades of experience with foot-and-mouth disease that has shaped their rapid-response infrastructure.
What we can take from the European approach is the principle: creating financial consequences for reinfection changes behavior in ways that universal compensation may not. How that principle gets adapted to American agricultural realities is still an open question.
The Worker Health Dimension
Here’s an aspect that I think often gets underweighted in purely agricultural discussions: what’s happening with dairy workers. And honestly, this affects your operation’s bottom line more than you might initially think.
CDC has confirmed 70 human H5N1 cases in the United States through mid-2025, with 41 linked to exposure to dairy cattle, according to surveillance data published in the Morbidity and Mortality Weekly Report. The vast majority—around 93%—presented with conjunctivitis, and most cases resolved within 4-5 days.

But serology data from CDC studies conducted in Michigan and Colorado reveals something the clinical count doesn’t capture. As CIDRAP reported in November 2024: “An eagerly anticipated serology study in farm workers exposed to H5N1-infected dairy cattle shows that 7% had antibodies suggesting prior infection,“—indicating substantial underdiagnosis of mild cases.
The highest-risk activity, consistently: cleaning milking parlors. The CDC study noted that tasks included milking cows and cleaning barns, and that none of the workers in the study wore respiratory protection.
Why does this matter economically for your operation?
Worker illness creates a disruption that doesn’t appear in ELAP calculations. When your experienced parlor staff get sick during an outbreak, you’re suddenly managing training gaps, coverage challenges, and potential spread to other workers. One California operation I heard about lost three of its five most experienced milkers to a series of illnesses over two weeks.
The practical takeaway: PPE and worker health protocols aren’t just compliance boxes—they’re operational continuity investments. Eye protection and respirators for parlor cleaning, training in whatever language your workers speak best, protocols for reporting illness without wage loss concerns… these reduce outbreak costs in ways that aren’t always visible during the immediate crisis.
A Decision Framework for Your Operation

Before bird flu reaches your region, there’s real value in working through some structured questions with your veterinarian, lender, and accountant. Here’s how I’d think about it:
Honestly Assess Your Risk Exposure
- How far are you from the nearest confirmed dairy with a positive case?
- Do you share calf ranches, veterinarians, or equipment vendors with operations in affected areas?
- What percentage of your replacements come from external sources?
A Wisconsin operation 200 miles from any confirmed case, with a closed herd, faces economics completely different from those of a California facility 15 miles from multiple positives, sourcing replacements from a regional calf ranch.
Calculate Your Actual Outbreak Cost
Work through your specific numbers rather than relying on industry averages:
- Your average cow production and current milk price
- Your replacement cow cost and realistic mortality expectations
- Your herd’s genetic value—how many years of selection work is at stake?
- Your current labor situation and coverage capacity
The point isn’t precision—it’s getting a realistic range that reflects your operation.
Get Real Equipment Quotes
Contact 2-3 suppliers in your region. Get written quotes for different investment tiers. This costs nothing except time and gives you actual numbers rather than estimates.
Have the Necessary Conversations
With your lender: Can your operation service additional debt if milk prices drop 10%?
With your veterinarian: Given your herd’s genetics and structure, what’s a realistic recovery if you get hit?
With your calf ranch partner: Can they accommodate timing changes if you implement quarantine periods?
With your team: Can you actually execute isolation protocols consistently, day after day?
Equipment sitting idle accomplishes nothing. Implementation matters as much as investment.
What Industry Groups Are Saying
It’s worth understanding where our industry associations stand on this, even if you don’t agree with every position.
Dairy industry associations have generally supported voluntary biosecurity improvements while expressing concern about mandatory requirements. The National Milk Producers Federation has emphasized producer education and voluntary adoption. Their position: individual farms are best positioned to evaluate their own risk and make appropriate investments.
“One-size-fits-all mandates don’t account for the diversity of American dairy operations,” NMPF has stated in public communications. “We believe in supporting producers with information and resources while respecting their operational decision-making.”
This perspective has merit—you and I both know dairy operations vary enormously in size, structure, geography, and resources. What makes sense for a large California operation differs from what fits a mid-size Wisconsin dairy or an Idaho facility.
At the same time, the significant reinfection rates in California suggest purely voluntary approaches haven’t achieved optimal outcomes industry-wide. There’s real tension here between respecting individual farm decisions and addressing what’s ultimately a shared regional problem. How this plays out will likely look different across states over the coming months.
Key Takeaways
The fundamental insight: Reinfection follows predictable patterns that facility management and herd timing can interrupt. The farms that avoided repeat infections implemented specific strategies that broke the transmission cycle.
For high-risk operations:
- Prevention investment often makes economic sense when reinfection probability is factored in
- Early detection and immediate isolation offer the highest-value interventions
- Temporary herd closure during acute phases can prevent naive animals from entering contaminated facilities
For medium-risk operations:
- Baseline biosecurity often offers a favorable cost-benefit
- Supply chain assessment matters—understand where your replacements come from
- Develop protocols now; implementation under crisis pressure is always harder
For all operations:
- Calculate your actual outbreak costs, including what ELAP won’t cover
- Build supplier and consultant relationships before you need them urgently
- Consider worker health protocols as operational continuity investments
A necessary caveat: These projections rest on limited California data. Different regions and management systems may show different patterns. Work with your own advisors using your own numbers before making major investment decisions.
The farms that navigated California’s H5N1 wave most successfully made prevention decisions before the virus arrived. Their experience offers a roadmap—not a guarantee, but better odds for operations willing to think ahead.
For current bird flu biosecurity information, consult your state veterinarian, extension service, or USDA resources at aphis.usda.gov.
Complete references and supporting documentation are available upon request by contacting the editorial team at editor@thebullvine.com.
Learn More:
- Exploring Dairy Farm Technology: Are Cow Monitoring Systems a Worthwhile Investment? – Analyzes the ROI of CowManager and similar activity monitoring systems, providing the financial justification you need to approve the capital expense for early detection technology discussed in this article.
- Heat Kills Bird Flu: Are You Doing Enough to Protect Your Dairy Operation? – Breaks down critical pasteurization and waste milk treatment protocols that eliminate viral load, offering an immediate “stop-gap” strategy to prevent on-farm spread while you implement broader biosecurity changes.
- Enhancing Dairy Cattle Health: Beyond Vaccination to Immunization Strategies – Delivers a strategic framework for boosting herd-level immunity, helping you close the “susceptibility gap” that leaves fresh heifers and recovering cows vulnerable to reinfection.
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