The Economics of Genomics – Zoetis Webinar #4 Video


You know genomic technology works better than other alternatives on your dairy. And you understand genetics are permanent, so decisions today impact results into multiple generations to come.

Many next ask, how do I know if it’s worth the investment?  This topic will take a look at multiple ways genomic testing and selection can improve your profitability and efficiency, and in some scenarios, even your cash flow.  Topics covered in this video are:

  • Improving profit and cash flow through strategic choices and selection
  • Improving profitability by using genomic test results versus using alternati
  • ves.
  • Other areas difficult to measure

Don’t miss this opportunity to learn more, and see real herd-modeled financials.


Cheryl Marti Sr. Marketing Manager, U.S. Dairy Genetics & Reproductive Products ZOETIS Cheryl Marti is the U.S. Marketing Manager for Dairy Genetics and Reproductive Products for Zoetis. She received her B.S. from the University of Minnesota in Animal Sciences, her M.S. in Dairy Science (Genetics emphasis) at the University of Wisconsin – Madison, and her MBA from UW-Whitewater.  Cheryl worked in the AI industry at ABS Global for over 11 years in many different capacities, including management, marketing, training and technical support of the Genetic Management System (a genetic mate assignment program), and also worked in the Sire Acquisition and Research areas.  She joined Pfizer Animal Health, now Zoetis, in 2005, first as a Fresh Cow Reproduction Manager in the Great Lakes states and later as a Dairy Production Specialist in WI where she often worked with large dairies on genomics, reproduction, records analysis, and transition cows until mid-2014 when she moved into her current role. Her experiences include working with herds of all sizes across the U.S. and over a dozen countries on 6 continents. Cheryl’s passion for the dairy industry and genetics began at her family’s Registered Holstein farm in Sleepy Eye, MN, where she owns some cattle, and her sister and brother-in-law own and operate their family farm of 700 acres and a 160-cow dairy called “Olmar Farms.

This webinar is proudly sponsored by:

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Genomic Webinar Series

A webinar series developed by Zoetis and Holstein Association USA will be an educational resource for current and prospective CLARIFIDE® customers and Enlight™ users.

Through a series of online presentations dairy producers will be able to better understand:

  • How genomic testing works
  • How genetic improvement and genomics can benefit the future of their herd
  • How to utilize the data generated from genomic testing to make more effective management decisions.

The webinars will be moderated by The Bullvine with presentations by Zoetis or Holstein Association personnel. The Bullvine is an online source for dairy genetic and other industry happenings around the world, through their coverage via articles, videos and podcasts.  Viewers will attend the presentation live at a specified time and date, and archived presentations will be accessible through other websites after each presentation.

The following webinars will take place from Noon to 1:00 pm Eastern  time (9:00 a.m. – 10:00 a.m. Pacific time) as follows:

Topic/Title Speaker Date
An introduction to genomics Cheryl Marti July 8
Proving the technology works: How producers have benefited from using genomics Dan Weigel August 5
Using genomics testing strategies to accelerate genetic progress David Erf August 26
The economics of genomics Cheryl  Marti October 7
Putting genomic results to work Lindsey Worden  November 4
Moving Beyond Phenotype: genomics vs. size-based traits David Erf December 2
Making progress on low heritability traits Dan Weigel January 6
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