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Halliwell appointed Group Commercial Director at Holstein UK

The Holstein UK Group is delighted to announce the appointment of Michael Halliwell as Group Commercial Director.

As an exciting new position within the company, the appointment of Michael provides the Holstein UK Group with the opportunity to further develop commercial strategies and areas of growth. The Holstein UK Group is at the heart of the UK dairy industry, providing a wide array of services to assist members and customers in breeding profitable, robust and productive dairy cattle. 

The Group includes the Holstein UK breed society which is Europe’s largest independent breed society and has been established for over 110 years, registering over 200,000 animals per year with a membership of over 4,500.  There is also The Cattle Information Service (The CIS), which is a leading provider of milk recording and health testing to farmers throughout GB.  Finally, the National Bovine Data Centre (NBDC) collects, analyses and disseminates data for a wide variety of pedigree dairy and beef breeds, including Type Classification and Genomic information.

Michael has a strong commercial and sales background with a broad network within the industry. He has experience in the genetics field, working with both elite pedigree and highly focused commercial operations which have given him knowledge of various production systems and business models required by the different dairy farming businesses.   Michael spent six years as Business Development Manager for Worldwide Sires and recently has been in the role of Commercial Director for CattleEye Ltd, a tech start-up business. Michael, who joins on 3rd April 2023, will report to CEO Melanie Harmitt and work closely with key heads of departments including Janette Mathie and Dena Snidall, CIS; Meurig James, NBDC and Hannah Williams, Head of Events and Marketing.

Michael Halliwell, Group Commercial Director, says, “I look forward to joining the Holstein UK Group and this is a fantastic career opportunity to utilise my skills and network to shape and implement the commercial strategic objectives. I look forward to further developing the portfolio of products and services across the Holstein UK Group, creating commercial offerings for both the membership and external stakeholders.”

Melanie Harmitt, CEO of Holstein UK Group, adds, “Michael was a highly impressive candidate for the position of Group Commercial Director. His experience and knowledge of the industry, partnered with his commercial background, made him a great fit for the  Holstein UK Group and we’re delighted to welcome him to our team.”

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