Archive for Dairy Cattle Photography

Don’t Judge a Cow by Its Picture

Recently the Bullvine posted a judging contest on Facebook to see how breeders would place these six animals based on their pictures alone (Read more:  Facebook image, entry form). The results were very interesting and raised the question “How well can you judge an animal from their picture?”

composite(s)

The animals selected, and more specifically, the pictures selected were all from photos that I have personally taken at shows.  So there was no doubt that the animals appear as they appeared in the show ring this year (Read more:  Introducing the Dairy Marketing Code of Conduct, Has Photo Enhancement Gone Too Far? and Dairy Cattle Photography – Over Exposed).

Of course we all know that No Cow is Perfect – Not Even in Pictures.  What we are trying to figure out, is if these animals would place differently with pictures as compared to how they would place if they were judged side by side.  The results were very interesting.  Most people placed the class C-F-A-D-B-E and our official placing was F-C-D-A-E-B.  F and C were a very very close placing, with only a slight split between them.  They were followed closely by A, and then there was a decent split to D.  The bottom pair of B and E could go either way.

results

The pictured placings were not too different, until you compare how these animals would place if you actually had them side by side.  In that case, you would see a very different result F-D-C-A-E-B.  F would take the class handily.  You see F is Valleyville Rae Lynn, and C is Desnette Alexia Roseplex.  These two cows have faced each other several times with the most recent time being at Ontario Summer Show (Read more:  Ontario Summer Show Holstein Results and The Shocking Speed of Social Media and the Dairy Industry) where Rae Lynn won the class and went on to be Intermediate and Reserve Grand Champion and Roseplex was 3rd in that class.  In the picture, Roseplex looks much deeper and more open of the rib.  In real life she may be pretty close, but there are two things that you greatly miss in the picture that you can only see in real life.  First is that Rae Lynn is just as deep and long. Since the leadsman of Roseplex is standing beside the cow instead of in front of her during this shot, we were able to crop in and so the cow appears that much larger.  The other factor that you cannot see in just a side shot compared to being able to have the cows side by side is that Rae Lynn possesses much more width throughout. She is a much longer cow (another reason the pictures look different) and has a higher and wider rear udder.

Valleyville Rae Lynn compare

Valleyville Rae Lynn
It’s interesting to see just how cropping of a picture can change the way the animal looks.

 

The placing of D over C is where many may start to wonder what happened.  We admit that in the pictures this is an easy placing of C over D, but if you had these in animals in the same ring at the same time, two factors would come into play.  First that D, Eastriver Gold Deb 850, is again wider of the chest, higher of the rear udder and cleaner throughout.  The second is that D would type in better with F (the class winner) and then would naturally follow her in the class.  Similar to how Raivue Sanchez Pamela did at Ontario Summer Show and hence Roseplex (C) was placed 3rd at Summer Show (Read more:  Ontario Summer Show Holstein Results).  Something that you are not able to tell when judging pictures is also the stage of lactation.  In this picture Deb 850 is fairly fresh where Roseplex is in mid lactation.

The other thing you would not realize in pictures, that you do when you see these cows, is that there is a size difference.  This comes to play in our next placing of C over A.  A, originally identified as Crater Indiana Goldwyn is actually Debeau Jasper December,  she is a very balanced dairy cow but,   with a live view, you would realize that she is not as much overall cow as the three above her.  Also her rump, slope to hooks to pins, as well as width of rear udder would limit her from placing higher in this class.

Huntshaven Deb Narobi Red It's amazing how much getting a lower perspective can change the appearance in a photograph.

Huntshaven Deb Narobi Red
It’s amazing how much getting a lower perspective can change the appearance in a photograph.

The last two cows (E and B) also bring some interest to the class and not just because they are red.  In this case, the difference is actually the quality of the picture.  In both pictures the cows are not set up perfectly or looking their best.  That was by design for this class.  You see we have better pictures of E, Huntshaven Deb Narobi Red, and B Deslacs Ritzy Greedy Red.  But what we wanted to point out here is just how animals can look very different depending on who is taking their photo.  Both these cows are much better than their pictures would indicate.  However, for me it is an easy placing putting E over B on the dairyness throughout and the quality of her fore udder.  Yes Rizty Greedy Red is a very deep opened ribbed cow, but Narobi, is cleaner of the leg, smoother of the fore udder and longer throughout.  The challenge you have with Narobi’s picture is that it is slightly over exposed here and so you cannot see her ribs as well as in Rizty Greedy Red’s picture.  We  intentionally used  a slightly darker picture of Rizty Greedy Red and a slightly over exposed picture of Narobi to prove our point about what over exposing pictures does (Read more: Dairy Cattle Photography – Over Exposed).

The Bullvine Bottom Line

Let’s sit back and think about how often we don’t get to see many of the great cows in the world in person.  Unless you are someone like Han Hopman (Read more: Han Hopman: Shooting Straight at Holstein International) or a select few that get the opportunity to get to the major shows around the world, you would never really be able to pick out exactly  how all these great cows compare to each other.  For example take Decrausaz Iron O’Kalibra *RC EX-96-SW (Read more: DECRAUSAZ IRON O’KALIBRA: Simply the Best).  Many who have seen her as well as the top cows in North America admit that she is an extremely balanced cow and that her udder is amazing, though they wonder would she be enough cow to contend with the likes of Hailey on the North American show circuit.  For those looking at both of them in pictures you could certainly go either way.  O’Kalibra takes amazing photos and it can sometimes be hard to get as good a picture of Hailey as she looks in real life.  And so the bottom line tells us it takes more than a picture to judge a cow.

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Tarred With the Same Brush

Recently I had a conversation with a dairy cattle photographer that got me thinking about the state of dairy cattle marketing and the effect it has on the marketplace.  For regular readers of The Bullvine our very publicly expressed positions on photo ethics and dairy cattle photography are very clear. (Read more: No Cow Is Perfect – Not Even in Pictures and Dairy Cattle Marketing Ethics – Do they exist?) The points made by this photographer encouraged me to think further about our approach.  “Have we tarred all photographers with the same brush?”

The Dairy Marketing Code of Conduct LOGO

There is no question that many good photographers have been tarred with the same brush as those who have a lower level of ethics.  One of the effects that has happened from this is that many breeders no longer trust the images they see.  Hence why we introduced the Dairy Cattle Marketer’s Code of Conduct (Read more: Introducing the Dairy Marketing Code of Conduct and Dairy Cattle Photography Overexposed)

This photographer I was speaking with pointed out to me that, since we have “brought this to light”, they cannot even set  foot on a farm without hearing some sort of negative comment toward photographers or  off-handed jabs about Photoshop.  The sad part is that was not my intent at all.  Certainly not for this photographer and the team she works with, as I have the utmost respect for them.

Contrary to public perception, there are photographers that do amazing work and do so ethically.  There is no question that photography is an art form.  Sure there is a science to it, but it is also a finely honed craft.  Especially dairy cattle livestock photography.  I dare anyone to just pick up the camera walk into the barn and expect that they can nail a great shot.  Getting the composition correct isn’t easy.  That one aspect really differentiates the talented ones from the average ones.

Another aspect that I have seen that really makes a difference between those photographers whose work I trust and those that I have some reservations about is their use of light.  Lighting is probably the most important aspect that I think many photographers have gotten lazy about since the introduction of Photoshop.  There are some that would rather edit or adjust during postproduction rather than take the time to get the shot correct in the first place.  With the introduction of digital photography, many photographers are now just taking the pictures of the animals in the barn and then cropping them out, adjusting them and putting them on a new background.  That is why I love to see videos such as this one below from Cybil Fisher and how they make sure they get the lighting correct so that they don’t have to do so much post production adjusting.

While Cybil and her amazing team do adjust tails, toplines and backgrounds, that is all they do.  By my standards this is acceptable.  They do exceptional work.  Some of the greatest shots over the past few years have been done by these talented women.  One of the reasons they do nail the shot so often, is that they take the time to respect the craft.  They make sure they get the composition correct.  They take the time to make sure they get the lighting correct.  They do this before they snap the shot, not after.  While for some this may sound like a little thing, for me it is a big thing.  Sure it would be just as “easy” to edit afterwards.  But in fact it’s not.  If you don’t nail the shot both in composition and in lighting, there is no ethical postproduction that is acceptable when marketing dairy cattle genetics.  Sure it works for super models, but we are not purchasing the genetics from these super models we are purchasing the clothes they wear (FYI Did you know that Gisele Bundchen made $45 million last year?  Maybe we should purchase her genetics)

The Bullvine Bottom Line

There is no doubt that we, as an industry, need to clean up our act and improve public perception.  We also need to make sure that we don’t tar all photographers with the same brush.  That is why I encourage those photographers who don’t want to be tarred with that brush to call us and let’s talk about the benefits of the Dairy Cattle Marketer’s Code of Conduct.

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No Cow Is Perfect – Not Even in Pictures

top13of2013The other day I read a comment that basically asked, “If steroids are illegal for athletes then shouldn’t Photoshop be illegal for models?”  This got me thinking about the implications for dairy cattle marketing as well.  As the Bullvine approaches the one-year mark, it reminds me of one of our initial articles, Has Photo Enhancement gone too far?  In that article we first addressed this taboo subject questioning how programs like Adobe Photoshop lets designers create anything the client wants.  Our goal in publishing that article was to spur change (Read more: Dairy Cattle Photography: Ethics and Copyright).  Similar to the way that Jose Canseco’s book “Juiced: Wild Times, Rampant ‘Roids, Smash Hits, and How Baseball Got Big” exposed steroid use in Baseball, we wanted to spur change in the dairy cattle photography industry (Read more: The Big Bad Wolf of the Dairy Industry). The reality is that no cow is perfect, not even in pictures (Read more: The Perfect Holstein Cow).

The Bullvine Holstein Mature Model Cow Read More at www.thebullvine.com/the-bullvine/perfect-holstein-cow/

The Bullvine Holstein Mature Model Cow
Read More at www.thebullvine.com/the-bullvine/perfect-holstein-cow/

If foreign substances are illegal for show cows, then shouldn’t they be illegal for cow pictures as well?

Like major league baseball the show ring has had a transformation in its perspective on drugs and ethics (Read more: The Code: The Unwritten Rules of Dairy Cattle Show Ethics).  However,  similar to the world of cycling, the dairy cattle marketing world has yet to see this transformation (Read more: Lance Armstrong, Drugs and the Dairy Industry) That really got me thinking that, if foreign substances are illegal for show cows, then shouldn’t they be illegal for cow ads as well?

Toplines that have had “hair” added, udder texture that has been enhanced and teat placement that has been corrected, all seem to be more prevalent than ever.  Don’t even get me started about how some photographers have single handedly solved many breeder’s challenges of getting clean long necked cattle.  Even the basics of getting good lighting seem to have gone out the window.  Photoshop has made it too easy and more profitable for photographers to do it in post production than making sure the animal was the real deal to start.

model retouch

With Great Expectations Comes Great Disappointment

In an industry that already has unreal expectations about real beauty, the use of Photoshop in the fashion-modeling world has made for even greater unrealistic expectations of appropriate body image – especially among impressionable children and adolescents.  But there is one big difference between the photo retouching of fashion models and photo retouching of cattle images – The models are not the product that people are buying.

Right there is the big issue that I think many people are missing in this whole debate.  While we have all become complacent about fashion models whose appearance has been retouched, we have also become complacent about dairy cattle photos that have been retouched.  It has come to the point where most don’t even look at photos anymore to gage a sire’s potential  (Check out our recent Facebook poll).

I can remember when we first marketed Calbrett-I HH Champion and we put a lineup of 10 VG 2YR test sire daughters photo’s together – the first in the industry to do so.  But I am sure with genomic sires being used on such high caliber animals it will happen again soon.  It sold semen like none other.  Today when a new proven sire comes out, you are lucky to get two or three daughter shots and that’s about it.  For genomic sires you are often lucky to get a picture of the sire himself let alone a picture of his dam (often it is a heifer picture as she was contracted and flushed at such a young age).

This has me thinking whether there is value in picturing anymore?  I realized that while pictures today may not directly sell semen or embryos, they do a great job of generating hype.  While everyone likes to bash some livestock photographers about the ethics of their photos, there is no question that you can share a great shot of a show-winning cow on Facebook and the thing goes Viral.

So what is the average ethical breeder to do when they don’t have some great show-winning cow but wants to market their cattle?

In thinking about this challenging question, I remembered what Unilever did with their Dove line of products when facing a very similar challenge.  In 2004 they released The Dove Campaign for Real Beauty.  The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.

In the dairy industry three great ways I can see for this to be done are as follows:

  • Roy - ABS Global

    Show all the angles
    Instead of just a boring side shot, try to get different angles of your cattle.  Three quarter rear shots are great at grabbing attention.  Show multiple angles of your cow, in order to gain maximum attention.  It is also hard to fake a shot when you see all sides of the animal as any changes would be amplified when comparing angles.  (Read more: 5 Tips to Make Your Next Dairy Magazine Ad the Best Ever and All Talk and No Action)

  • Leverage the Power of Video
    There is nothing better than video to help you sell and promote your cattle.  It does not have to be some big costly production.  In fact, it can be much cheaper than having a professional photographer come in.  You can simply use your hand held blackberry or smartphone and snap some quick snippets to share with potential buyers on Facebook or on your website.  Even good quality digital video cameras can be picked up at your local Best-Buy or Wal-Mart.  Many even come with some basic software so that you can add your own titles, images, and music.  (Read more: Nothing Sells Like Video)
  • Share it on Facebook
    It’s really pretty simple.  Set up your own Facebook page or a Facebook Fan page for your farm.  Tell your story.  Did you have a great classification round and want to let the world know?  Share it on Facebook.  Had a great flush and want to sell the embryos from it?  Share it on Facebook.  Your friends will spread the word and before you know it, you too will start to have a loyal following. (Read more: 7 Reasons Why Your Dairy Farm Needs to be on Facebook and The Fakebook – Our secret is exposed)

The Bullvine Bottom Line

Yes!  There are certainly photographers who have held true to their ethics, however, it seems that they are now in the minority rather than the majority.  I understand that Photoshop, a program that I love to use, makes life easier for all.  There comes a point, however, where ease should not outweigh ethics, especially when you are editing the appearance of the very genetic product that you are selling. The reality is that no cow is perfect, not even in pictures

 

 

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Lance Armstrong, Drugs and the Dairy Industry

The whole world watched as Lance Armstrong admitted to Oprah that he used EPO, human-growth hormone, testosterone and other drugs to help him win his 7 Tour de France titles.  Actually, many learned about his confession second hand since, not that many people get Oprah Winfrey’s OWN network.  The part that was really interesting is how Mr. Armstrong said he doesn’t consider himself to be a cheater.  He said he looked up the word “cheat” in the dictionary and said the definition—to gain an unfair advantage—doesn’t describe his use of performance-enhancing drugs.  “So many other riders were also using them”, he said, that “the playing field was level”.  This got me to thinking, if leveling the playing field is what some of those in the show and high end genetics world consider that they are doing?

Much has been said about dairy cattle show ethics over the years (Read more – The Code: The Unwritten Rules of Dairy Cattle Show Ethics), as well as the ethics of those breeding and marketing top genetic animals (Read more – Business Ethics and Marketing Dairy Cattle and Has Genomics Knocked Out Hot House Herds?) and also  dairy cattle photography ethics (Read more – Dairy Cattle Photography: Ethics and Copyright and Has Photo Enhancement Gone Too Far?).  People feel very strong on both sides of this argument.  Others simply wish to enjoy cattle shows without having to think about the ethics, politics, economics (Read more – RF Goldwyn Hailey: Cash Cow or Cash Hog) and social issues.

Show Ethics and Major Sports They Have a Very Similar Past

The one thing that caught my attention was how for the most part show ethics have mirrored those of the cycling world as well as most other major North American pro sports.  Baseball, Football, Basketball and Hockey (yes we are Canadian so we have to acknowledge Hockey) as well as cycling have all gone through major transformation in their perspective on performance enhancing drugs.

At one time, using illegal drugs or doing unethical practices was seen as a necessary evil in order to compete at the top level.  As Armstrong says the need to take banned substances was like saying “we have to have air in our tires and we have to have water in our bottles.”  Well, in the show scene, at one time, it was pretty much the same.  For the most part in order to compete at the highest level (there are exceptions) you needed to push the limits in order to win the prize.

Villains or Lambs to the Slaughter?

Lance Armstrong is to cycling what Jose Canseco is to Baseball (Read more – The Big Bad Wolf of the Dairy Industry).  Both have been tagged as the poster child for their drug era.  Both sports want to put this dark time behind them.  The debate boils down to whether these two  are really the rare villain or are they  the greatest of their time who performed on the stage demanded  by the spectators  of that time?

It’s funny when Mark McGwire and Sammy Sosa were in pursuit of Roger Maris and his single season home run record, the world watched with great amazement.  Television broadcasts interrupted prime time shows to show a McGwire towering blast.  Previously, interruptions were restricted to an act of war or a Presidential address.  Similarly, everyone loved the great story of Armstrong’s seven Tour de France victories.  But now as the full story comes to light everyone looks back and labels them as horrible people, as evidenced by the treatment of Armstrong in the media, and how both McGwire and Sosa were shunned in the recent Hall of Fame voting.

Have Things Really Changed?

The question now becomes “Has the cheating stopped?  Or are those being tested just one step ahead of the testers?”  There has been great debate in the media whether baseball and the other major sports are really clean, or have the users found new and better ways to elude detection.  In the case of Armstrong, there was regular testing at the time but he was able to elude detection.  It was not until recently that new tests were developed that they were able to confirm his use, since they had his blood samples on file (Something the major pro-sports have not started until recently).  This has me thinking, has the show ring and the genetics market really cleaned up their act?  Or are they just staying one-step ahead?

The Bullvine Bottom Line

In the 90’s and early twenty first century, drug use in sports was so endemic that the moral culpability of individual players who start taking steroids after the use is widespread is much more ambiguous.  Much like the dairy cattle show scene in the late 80’s and early 90’s.  I am sure there are those that will tell you it never happened.  There are also those who will try to tell you that the Apollo Moon landing was a hoax or that there really were UFO’s recovered at Roswell.  Even better, that the Council on Dairy Cattle Breeding (CDCB) are controlled by the big A.I companies and they just want to beat the little guy down.  The major lesson is that you can’t waste your time pointing the finger at individuals but, instead, we need to keep working together to improve the industry as a whole.

 

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Dairy Cattle Photography: Ethics and Copyright

Yesterday I let my enthusiasm get the better of me and posted a picture on Facebook that I shouldn’t have posted.  The picture was a compilation of cattle parts from some of the greatest cows in the breed.  The response to the image was insane.  There were over 300 people trying to guess what parts were what, with not one comment on the ethics of the photo.  However, what I failed to realize is that in the image there were some mistakes, and for that I am sorry.

What mistakes you might ask?  Well it really comes down to three points: 1) The background of the image was a signature background of a well known photographer 2) The original images were copyright 3) The effect it could have on the perception of livestock photography.

Every Artist Has Their Signature

Just like Picasso had his Cubist movement, Michelangelo had his Mannerist style and Leonardo da Vinci had his constant experimentation with new techniques.  Every artist has their signature approach or technique that tells you instantly that it is one of his or her pieces of work.

For dairy cattle photographers that typically comes down to their signature background.  For Patty Jones, it is her Royal background that is different from Vickie Fletcher’s Royal background and Cybil Fisher has her Madison background.  Each one tells the viewer that the image is instantly their piece of work.

In the image I created, I had not changed the background from that of Cybil’s Madison background, and for that I am sorry.  Especially when I am the one who wrote the article about how and why to change backgrounds (read – Has Photo Enhancement Gone Too Far?). As someone who greatly appreciates the work that these artists do, I worked too fast and overlooked this key element.  When one of the photographers brought this to my attention, my heart instantly sank.  I know how much work these photographers do in building their brand and, unintentionally, I had kind of slapped Cybil in the face.  I apologized profusely when she and I connected on the phone.

Photo Copy Right

Always a touchy subject with any artist is the rights to their work.  These photographers work very hard and spend many days and even weeks at a time on the road to provide a great service to the industry.  When someone takes off or removes credit from their work it can be very disheartening.

In the image in question, we removed the photo credit as it was actually the work of three different photographers and would not be accurate to put just one back on.  Since the image was more than 50% altered it technically did not qualify as one original piece of work and we did not, on the image, give the credit on it because of that.  We were expecting to give the credit with the article we planned to publish explaining why we created the image – Digital True Type Model – and explain that the image was altered not for exposure reasons but rather to help further our discussion of what the ideal cow looks like.

My benchmark for photo credit goes like this – unless the cow, bull or animals themselves have been altered in any way, photo credit should always be given.  Since the image in question at its very core was an intentional alteration of the animals, I did not want to include the integrity of the photographer in the end results, and hence no photo credit.

Photo Manipulation

Photo manipulation for the purposes of deception is 100% wrong.  Anyone who alters an image with the intent of deception is not a professional photographer or marketer and brings great disservice to the industry.

In altering this image we did not do so for any purpose of deception but rather for the purpose of education.  Everyone knows the technology exists to alter images.  We see it in the movies when people are walking on Mars or in magazines when super models are so airbrushed that you would not even recognize them in their day-to-day lives.  There is no question that it can be done.

In the dairy industry it seems to be a taboo subject.  No one wants to acknowledge it and address it.  The problem is that, by not doing so, the issue has only gotten larger and larger.  It also has led to a wide variance in each photographer’s line on what is acceptable and what is not acceptable and, in the end all photographers tend to be painted with the same dirtied brush.

In talking with some of the photographers that I hold in the highest regard about this issue, the subject always comes up that there are no technical guidelines about what is acceptable and what is not.  There is not an accreditation process to ensure that the photographers and marketers in the industry all abide by the same guidelines.

I have heard this often enough, and am offering to help establish, champion, and fund such a process so that the great work that many of these photographers do is not diminished by the few.  In saying such I would be reaching out to each of the major photographers, getting their input and seeing how we can establish such an organization.  Those I know their integrity is above reproach will be eager to join, and those that are not, will quickly identify themselves to all.

The Bullvine Bottom Line

We all do things out of excitement that, looking back on, we wish we could do differently.  This is certainly one of those incidents for me.  In the past, when people have challenged my opinions or comments, I have stood my ground as I knew exactly how I felt and where I needed to hold my position (Read – The Bullvine – Under Fire).  On this issue, when certain aspects were brought to light, I instantly took action before even speaking with the photographers in question, because I knew I was wrong and for that I am very sorry.

Has Photo Enhancement Gone Too Far?

Some men prefer boobs and others legs.  The debate has gone on since the stone ages.  Modern photography can enhance either choice – or both. But when it comes to photo enhancement in dairy cattle, technological advances in the past 15 years have really ramped up the discussion.  Through programs like Adobe Photoshop graphic designers can pretty much create anything you want. Where do you draw the line?  What is acceptable?  What is not?

Changing Backgrounds

First let’s take a look at what’s possible.  The ability to remove a background has been many breeders dream. Now they can picture their cow any time of year when the cow is at her best and without any bad weather or safety issues.

The right background can be an art form to do  effectively.  Let’s look at how different backgrounds can change how a cow looks.  The picture below is the photographer’s final image sent to the breeder after picturing inside the barn (Please note: cow used will remain nameless since it is irrelevant to this discussion and that in no way was the picture of the cow herself ever touched or altered).

VG 2yr Old Base Background

 

Very nice picture of an outstanding VG-2yr old.  But let’s take a look at how changing the background can affect the look of the picture.

Let’s say we wanted to make the cow look taller.  Well then we would lower the horizon on this image.

Lower Background

 

Notice how the cow looks taller, and also that it does not accentuate the fact that she is a little shallow in the fore rib.

Now let’s say we wanted her to look like a show winner.  We could simply place the cow at one of the major shows backgrounds.

Royal Background

 

And then there is the ever-so-trendy, stick them in front of a mountain scene.

Mountain Background

 

All effects have their merits and can greatly enhance the image of the cow.

Composite Image

Shine vs. No Shine

Another effect that has become extremely popular in recent years is the ability to enhance the colour saturation and add “shine” to the images.  Here are the exact same 2 pictures with just the saturation and the colour range enhanced.

Notice how the enhanced picture on the right jumps out at you with more clarity and detail and her udder shows much greater veination.  The cow herself was not altered in anyway, but enhancing the tonal range that is already in the image, you are able to make sure all the details that make that cow great show up.

The Bullvine Bottom Line

Ultimately it comes down to the ethics of the designer or photographer who is working with the image.  My position has always been, as long as the cow herself has not been altered then it’s okay.  Please understand in all these images the conformation of the cow has not been changed in any way. That means changing backgrounds and enhancing shine are where we draw the line.  In an era where social media and breeders chat is easy and instantaneous, having an image of a cow that the cow cannot live up to does not do anyone any good.    That means you need to work with the greatest photographer, not the one that is great in Photoshop, but rather that one that understands how to get the best possible original image.

What are your thoughts?  Please share in comments box below.

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