Agriculture is at the start of a digital revolution, and to advance it will need to embrace and understand the increasing amount of data that is being collected, writes Chris Harris.
Speaking at the National Farm Management Conference in London, organised by the Institute of Agricultural Management, Mark Suthern, the head of agriculture at Barclays, said that the industry in the UK is facing a number of head winds, including the challenges of exchange rates, farm gate prices, customer confidence and political and public relations campaigns including the current debate about the exit of the EU from the EU.
However, he said that the modern farmer is having to adopt skills of a computer scientist and digital engineer and biotechnology, advances in biometrics and powerful computers play an increasingly more important role in farming.
“The farmer needs to understand the data,” Mr Suthern said.
He added that to become world class, farming needs to adopt a proactive focus and it needs to bring new people into the sector.
And he called on the UK farming sector to communicate to the public to tell consumers about the important role it plays in the economy.
“We need to explain the importance of agriculture to the UK economy and the importance of food to the UK economy,” Mr Suthern said.
Jane King, the chief executive of the Agricultural and Horticultural Development Board said that a world class farming industry needs to be inspired by and competing with the best.
This she said, was the vision of the AHDB and she called on the industry to focus on what the UK farming industry’s competitors are doing and doing well to improve its own competitiveness.
She said the aim of the AHDB is to make British agriculture more competitive and resilient and to accelerate innovation and productivity through research and knowledge exchange.
She said the AHDB needs to help the industry to understand and deliver what consumers will trust and buy both at home and internationally.
Mrs King said that this will mean adapting and also developing new products.
She added that UK agriculture is also facing a consumption challenge.
“The UK consumer base is growing, which is exciting for us,” she said.
However, Mrs King told the conference that while the consumer base is growing eating patterns for many core products, except poultry are declining and she said that consumer behaviour is shaping the retail landscape, in particular through top up shopping.
She added that the rising middle class both in Europe and in Asia presents an opportunity for UK agriculture and Brexit will see a more liberal trading environment.
“We should be excited by the opportunity. We need to be ready and we need to be fitter quicker,” she said.
Agricultural productivity needs to keep pace with the competition, and while there
will be more consolidation in the industry and the supply chain will change, there will be a need for more technology skills to grow the opportunities that will be presented.
She told the conference that through benchmarking and having access to the best science and sharing knowledge UK agriculture will be able to take advantage of the opportunities on offer.
However, she added that the best farmers were concentrating on the details and making marginal improvements over a wide spectrum.
“It is attainable and reachable for everyday farmers. It’s about marginal gain,” she said.
Richard Tiffin, the chief scientific officer at Agrimetrics and professor of applied economics at Reading University showed how new developments are staring to make more and more data available, understandable and useful to the agricultural sector.
He said that a new data platform is being developed by the Agrimetrics – an Agritech Centre of Excellence founded by the University of Reading, Rothamsted Research and NIAB, to help farmers produce food more efficiently and to better respond to food consumers changing needs.
Prof Tiffin, said: “The food system is facing unprecedented challenges as a result of demographic and climate change.
“At the same time, in some cases, the system’s foundations – its primary producers are under increasing economic pressure.
“Many of these challenges can be characterised as being able to better meet the demands of consumers for more, increasingly healthy food.
“However, the growing complexity of the food system means that it is often hard for farmers to understand the demands of the ultimate consumer as well as making the system more vulnerable to unexpected shocks.
“Agrimetrics is building a data platform that will make it easier to access and use data. In this way data can become the currency which enhances knowledge of the system we are all part of. Farmers can be reconnected to consumers, they’ll be able to better meet their needs and procure a larger share of the value in food.”
Martin Dyke, the business development director at AB Agri and John McCurdy the company‘s head of Agri Data Services said that the UK agricultural food supply chains will need to improve their performance to simply stand still and by connecting supply chains from origin, supplier, producer, processor to consumer will help unlock duplicated and non-value adding costs while helping target innovation investment.
They said that leveraging data and technology can accelerate the alignment and the connections between individual parts of the supply chain and help realise these benefits.
However, a threat is being posed by the blind pursuit of Big Data with no real vision for how this might be practically used and applied on farm.
They said that more attention should be given to the interpretation of data to create real insight; the use of this insight to enable smarter decision making and perhaps most importantly, the application and implementation of appropriate actions taken on farm.
“The bottom line – if it’s too time consuming or complicated it won’t get used; there needs to be some alignment in the supply chain between the value delivered by these technologies and the cost of implementation,” said Mr Dyke.
Mr McCurdy added: “If you can’t act on what the data is telling us, then it is useless.”
He said there are plenty of technology and data capture systems but they need to be able to talk to each other to profit the farmer.
Ed Salt, the managing director at Delamere Dairy told the conference that the success of his company has come through investing in people and building a map to attain the “big goals”.
He said it is essential to develop a culture where people can excel and he said for his company management had been a question of stewardship rather than leadership to ensure that everyone who works for the company is profitable.
He said that if a market is attractive, “be prepared for competition” and he added that entrepreneurial companies should not be afraid of changing what most people believe is the norm.
The importance of the role and personality pf the manager to move the modern agricultural business forward was also emphasised by Ekkehard Herrmann, a farmer and manager of co-op farms in eastern Germany and Neil Adams, Agri-food business consultant at Promar International.
Mr Adams said: “There’s more to managing a successful dairy business than monitoring cash flows, planning the breeding strategy and winter feeding regime.
“Interpersonal sensitivity, personal flexibility and emotional resilience are equally important according to a recent Promar study of 65 producers in England and Wales that focused on leadership and leader capabilities within their dairy farming businesses and the influence of their emotional intelligence.
“It concluded that those with the highest level of emotional and social competence made £739 profit per cow compared with £366 for the average and those in the lowest group, £117.
“Those more likely to run more profitable farms were farmers with staff or family teams who had a people oriented personal style combined with a decisive command role.”
Source: The Pig Site

Milking robots at a New South Wales Mid North Coast dairy are contributing to an increase in milk production of 25 per cent over the last 12 months, according to Manning Valley dairy farmer Adrian Drury.
Daily observation helps animal owners properly monitor their animal’s health and wellbeing.
The next year will be difficult for milk producers as the cuts and efficiencies made during the dairy crisis affect technical and financial performance, according to agri-consultant, Promar.
Planting oats in early to mid-August and either allowing cattle to graze them through late November or harvesting the crop in early November for later use, makes economic and environmental sense, according to the US Department of Agriculture’s Agricultural Research Service (ARS).
vetMEDRIA SENSOR – Cow Monitoring System is Dedicated to Reliable Real-Time Data
In July of 2016, GEA introduced the Wireless Integrated Control (WIC) system which is an intelligent software for its proven MixFeeder. The new system ensures that every performance group receives the optimal mix ration of raw feed, concentrated feed and minerals in the right volumes at the most appropriate intervals. The WIC delivers the feed precisely and reliably around the clock. This benefits milk producers and herd managers as it ensures that their cows are always performing at their full potential, thereby improving milk volumes and quality and reducing workload and costs.
Introducing the Robot Named, “ROVER!”

We know that antibiotics are those miracle drugs Alexander Fleming stumbled upon in the 1920’s when his lab was left untidy. Since that happy accident, scientists have identified additional naturally-occurring antibiotics and developed synthetic drugs to add to our arsenal to combat bacterial infections.
Because interest rates remain low and farm debt isn’t highly leveraged, today’s low commodity prices don’t mean the farm economy is headed toward a debt crisis like in the 1980s, a nationally recognized authority on agriculture and lending told the National Agricultural Bankers Conference in Indianapolis Monday.
Which cows in your herd are making you money and who is losing you money? Every year, the cow-calf producer needs to critically evaluate each animal in the herd and decide if she is paying her upkeep.
Sitting round the kitchen table, Henry Petter tells us proudly about the figures that his partner Herman van Dijk showed people at a meeting of their study club. “They were so amazed, they could barely believe it. You should have seen them. Herman told them the feed rations and the milk yield. ‘That much yield with so little feed?’, they asked in amazement.” The business produces an average of 9,500 kg of milk per cow per year, with 4.34% fat and 3.5% protein and a BSK (business standard cow) of 47.8. The feed efficiency number is between 1.55 and 1.57, while the average feed efficiency in Western Europe is 1.30. So a good number. “We are currently feeding 21.9 kg of concentrate per cow per day. We can do this because we are feeding each group twelve times per day. That is possible thanks to the automatic feeding system”, explains Henry Petter.
A farm management specialist says all sectors of agriculture are facing declining farm incomes.
THE PROBLEM:


A University of Nebraska-Lincoln Extension forage specialist says high quality hay could be in short supply this winter.
A study conducted by researchers from Vetmeduni Vienna has shown that the use of wood shavings and sawdust in dairy barns instead of straw bedding is especially good for claw health.


Every dairy farmer wants to maximize milk production, but the pathway to achieving it is unique for each herd. Purina Animal Nutrition conducted an informal survey to discover the management areas dairy farmers are focusing on to reach their goals.
To manage your dairy’s profitability while enduring low milk prices, here are some areas I’ve been coaching customers to help them manage their herd for the best return:
There’s no question hot temperatures can take a toll on Dairy Wellness. Excessive heat can cause cows to produce less milk and become harder to breed.
Keeping new calves healthy means watching closely for signs of sickness shortly after birth. Dr. Geof Smith is a veterinarian and professor at North Carolina State University. He told a group of Wisconsin dairy producers to watch for signs of abomasal bloat. Smith says, “What we see is calves go off milk, they look depressed, they’re droopy, sometimes they don’t want to get up, and they have abdominal distensions, so they have gas in their abomasum, so they’re distended on their right side or sometimes on both sides.”
Dr. Smith says larger, more concentrated meals take longer to pass through a calf’s stomach, and that doesn’t help the young calf. “If we feed very concentrated solutions, that’s going to stay in the stomach longer periods of time, so if you do have bacteria present, they now have time to multiply and produce gas, and they have a very energy-rich substance to grow on, whether that’s milk, could be milk replacer, or it could be oral electrolytes.”
Laboratory data from total mixed ration (TMR) samples have potential value when evaluating consistency and accuracy of the diet that was delivered to a pen of cows including:
The European Medicines Agency (EMA) has published today the sixth report on the sales of veterinary antibiotics in Europe, highlighting a continuing downward trend between 2011 and 2014.
Water is essential to raising healthy calves and must be provided separate from milk from an early age.
Red clover is a legume that is well adapted to poorly drained soils and more tolerant of lower soil pH and fertility than alfalfa.
An animal science professor says heat stressed dry cows can have long-term negative impacts on dairy herds.
Providing forage and feed supplies with the proper nutritional value for cows is an important consideration for producers as winter approaches, said Dr Jason Banta, Texas A&M AgriLife Extension Service beef cattle specialist.
Minimizing stress during a cow’s transition period by managing the environment surrounding her is always top-of-mind. Beyond the external environment, it’s just as critical to understand how to support a fresh cow internally, through proper nutrition.