Archive for revenue diversification

48 Hours Until Shutdown: The $30,000 Preparation Gap Separating Winners from Casualties

Smart dairy farms treat government shutdowns like weather events: predictable, manageable, profitable

EXECUTIVE SUMMARY: What farmers have discovered through shutdown patterns from 2013 to 2019 is that preparation timing matters more than operational size—the first 48-72 hours essentially determine whether you’ll navigate smoothly or scramble for months. Recent analysis of the 34-day 2018-2019 shutdown reveals that operations with diverse revenue streams maintained stable cash flow, while single-source operations saw payment terms tighten by the second week. The difference between prepared and unprepared farms often amounts to $30,000 or more in lost opportunities, delayed payments, and emergency financing costs. Here’s what this means for your operation: establishing written processor commitments, securing standby credit lines, and developing even modest revenue diversification (10-15% from non-milk sources) can transform shutdowns from crisis to competitive advantage. With budget battles looming in Washington, the farms building these safety nets are now positioning themselves to gain market share, while others struggle with basic cash flow. The encouraging news? More producers are sharing successful strategies openly, creating an industry-wide resilience that didn’t exist five years ago.

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I recently spoke with a producer from central Pennsylvania who summed it up perfectly: “We don’t plan for if there’s a shutdown anymore—we plan for when.” And looking at the calendar as we head into another budget season in Washington, that’s probably the most practical approach any of us can take.

What’s particularly noteworthy is how our industry’s response has evolved since that first major disruption in 2013. Remember that 16-day shutdown? Then came the 34-day marathon from December 22, 2018, to January 25, 2019—still the longest partial shutdown in U.S. history. Each time, we’ve gotten a bit smarter about preparation, though the stakes keep rising.

How These Disruptions Typically Unfold

This builds on what we’ve seen across multiple shutdowns now, and a pattern is definitely emerging. I was talking with a group of Wisconsin producers last month, and one of them—he milks about 500 cows near Fond du Lac—made an interesting observation: “It’s like watching a slow-motion train wreck. You can see exactly what’s coming, but only if you’re paying attention.”

The first week sets the tone. What I find particularly interesting is how processor behavior changes during this period. Early indications suggest they’re still assessing their own risk exposure, which means… well, that’s your window for negotiation. A producer I know in Idaho locked in written commitments on day two of the last shutdown. His neighbor, who waited until the second week? Different story entirely.

Week two brings operational reality into focus. Many operations I’ve visited have around three days of milk storage capacity, some less. I recently visited a 300-cow operation in Vermont where they’d invested in additional storage after 2019. Smart move, though he told me the capital investment ran around $45,000 for a used tank and installation—costs vary quite a bit by region and tank size, of course.

By week three, the cash flow situation becomes critical. This aligns with what we generally see happen with Farm Service Agency operations during shutdowns—loan processing typically slows to a crawl or stops entirely. Why is this significant? The timing often coincides with major purchase decisions. Feed contracts, equipment repairs that can’t wait, breeding supplies… the list goes on.

What’s particularly challenging is how these impacts vary by region and production system. A colleague who runs 800 cows in New Mexico faces completely different pressures than someone with 200 cows on pasture in Missouri. The Southwest operations, which deal with water costs and heat stress, have different cash flow patterns than those in the Great Lakes region, which manage seasonal production swings.

Understanding the True Financial Impact

While the data on exact costs per operation is still being developed, we can examine patterns from previous disruptions. Take a typical 400-cow operation—let’s say they’re averaging around 85 pounds per cow, for example. That’s roughly 12.4 million pounds annually. Current operating margins are… well, you know where margins are these days.

I recently spoke with a producer who found himself caught in the 2018-2019 shutdown, with January payments budgeted but not received. “We had fresh cows coming in, feed bills due, and suddenly our DMC payment wasn’t there,” he told me. “That’s when you really understand what cash flow means.”

This season, with feed costs where they are and milk prices finally showing some strength, any disruption to payment timing could be particularly painful. A banker I work with mentioned that in his experience, a significant portion of his dairy clients have less than 30 days of operating capital readily available. That’s not criticism—that’s just the reality of modern dairy economics.

What worries me most about payment delays is the timing in relation to the transition to cow management. If your DMC payment doesn’t come when you’ve got 30 fresh cows needing that premium ration, you can’t just cut corners there. That’s future production you’re risking. A nutritionist colleague observed that operations maintaining consistent transition protocols throughout the 2019 shutdown experienced minimal production impact, while those that compromised it took months to recover.

Cost CategoryUnprepared FarmsBasic PrepWell Prepared
Emergency Feed Financing$15,000$8,000$1,000
Extended Payment Terms$12,000$7,000$1,500
Rush Equipment Repairs$8,000$4,000$500
Premium Credit Rates$5,000$2,500$0
Lost Milk Quality Bonuses$3,500$1,500$0
Delayed Capital Investments$21,500$12,000$2,000
Total Average Impact$65,000$35,000$5,000

How Processors and Markets Respond

What’s noteworthy about processor behavior during these disruptions is how predictable it’s become. I serve on our cooperative’s advisory board, and we’ve had frank discussions about this. Processors aren’t necessarily trying to take advantage—they’re managing their own risk in an uncertain environment.

A field rep I’ve known for years put it this way: “When federal programs freeze, we have to look at each producer’s financial stability differently. It’s not personal, it’s just business risk management.” Fair enough, though it certainly feels personal when you’re on the receiving end of tighter payment terms.

I’ve noticed that field reps from processors start asking different questions when a shutdown is looming. Instead of “How’s production?” it becomes “How’s your cash position?” That’s when you know they’re assessing risk. Having that conversation on your terms, perhaps by inviting them to see your operation running smoothly, can shift the dynamic.

This builds on what we’ve observed across the industry—operations with diverse revenue streams tend to maintain better negotiating positions. I know a family in Ohio (third generation, about 350 cows) who added a small bottling operation five years ago. During the last shutdown, while others scrambled, they had a stable cash flow from local sales.

Building Resilience: Practical Strategies from the Field


Generated File

Preparation LevelAvg Cash Reserves (Days)Revenue DiversificationProcessor RelationsCredit AccessAvg Shutdown LossRecovery Time (Days)Survival Rate
Unprepared Farms12Milk OnlyReactiveEmergency Only$65,00018035%
Basic Preparation255-10% OtherBasic PlanningStandard Lines$35,0009070%
Well Prepared6515-20% OtherWritten AgreementsStandby Credit$5,0003095%

Revenue Diversification That Actually Works

Early indications suggest that even modest diversification can make a significant difference. I recently visited an operation in central New York that has added contract heifer raising to its business model. Nothing huge—they’re raising 100 head for a neighboring farm—but that steady monthly income provides crucial stability. The actual numbers vary by agreement, but it’s meaningful cash flow.

What’s particularly interesting is the genetics angle. A producer near Lancaster, Pennsylvania, began collaborating with a major genetics company to supply recipient cows for embryo transfer. The economics vary by program and company, but the combination of base payments and per-pregnancy bonuses can add $3-5 per hundredweight equivalent without major infrastructure changes.

Young and beginning farmers face particular challenges here—they often lack the financial reserves of established operations but may have more flexibility to pivot quickly. I mentor a young producer who took over the family’s 275-cow operation two years ago. He put it well: “I can handle low prices, I can handle high feed costs, but I can’t handle not knowing when payments will arrive.”

For organic producers, the challenges are even more complex. Certification requirements don’t pause during shutdowns, and organic feed costs often spike when supply chains get disrupted. One organic producer in Wisconsin told me they now keep 90 days of certified feed on hand, after nearly losing certification during the 2019 disruption when they couldn’t source compliant feed quickly enough.

Local Market Development

This aligns with broader industry trends toward local food systems. The National Milk Producers Federation has noted increased interest in direct marketing arrangements following each major disruption. I spoke with a producer in North Carolina last week who’s developed relationships with three area hospitals. Why is this significant? The payment terms often run around 30 days net—though this varies—compared to the longer cycles we sometimes see in commodity markets. Plus, these institutional buyers value supply stability—they’re not looking to switch suppliers over small price differences.

A colleague who transitioned part of his production to local sales made an observation worth sharing: “It’s not about abandoning your co-op or processor. It’s about having options when things get uncertain.”

If you’re shipping to a co-op, remember they’re dealing with the same pressures. I serve on our co-op board, and during the last shutdown, we had to make some tough decisions about payment timing. Understanding both sides of that relationship helps—your co-op needs you to succeed as much as you need them to stay viable.

Financial Positioning Strategies

While the ideal of 60-90 days of operating reserves sounds great, let’s be realistic about current conditions. What I’m seeing more producers do successfully is establish targeted credit lines specifically for disruption scenarios. The key—and this is important—is setting these up when you don’t need them.

I recently had coffee with a Farm Credit loan officer who mentioned something interesting: “Producers who come to us proactively, showing they’re thinking about risk management, get much better terms than those calling in crisis mode.” The fees and terms vary widely, but having that safety net can make all the difference.

Technology Considerations During Disruptions

If you’re running robots or automated feeding systems, consider how a shutdown might affect parts availability or service technician access. One Wisconsin producer told me he keeps critical spare parts on hand after getting caught short during the 2019 shutdown. Investing in technology during uncertain times can be tricky. That new plate cooler might save you $500 per month in energy costs, but if you’re concerned about cash flow, perhaps the old one will last another year. Though I’ve also seen producers use shutdown downtime to do equipment upgrades they’d been putting off.

The Bigger Industry Picture

The USDA Census numbers tell a sobering story—from 648,000 dairy farms in 1970 to 26,470 in 2022. However, what’s particularly noteworthy is how the pace of consolidation often accelerates during periods of disruption. This isn’t just about farm exits; it’s about fundamental industry restructuring.

I was at a meeting in Wisconsin last month where someone asked an important question: “Are shutdowns causing consolidation, or just accelerating what was already happening?” Probably both, honestly. The operations exiting often faced multiple pressures—succession challenges, labor availability, infrastructure needs—with shutdowns being the final straw rather than the sole cause.

Now, I’m not saying consolidation is all bad. Some of these mergers have kept processing capacity in regions that might have lost it entirely. And let’s be honest, some operations that exit were already struggling with succession planning or labor issues. However, what concerns me is when good, viable operations are pushed into difficult decisions due to cash flow timing.

Grazing operations might actually have some advantages here. Lower infrastructure costs and natural feed flexibility can provide resilience. A management-intensive grazing operation I know in Vermont weathered the 2019 shutdown better than many of his confinement-feeding neighbors, simply because his cash flow requirements were lower and more flexible.

Practical Preparation Steps

Immediate Actions Worth Considering

Based on what we learned from previous shutdowns, here’s what seems to make a difference. First, document everything. I mean everything. That handshake deal with your feed supplier? Get it in writing, even if it’s just an email confirmation. A producer in Iowa told me that his verbal agreement for deferred payment evaporated when his supplier’s own cash flow became tight during the last shutdown.

Second, have proactive conversations with your lender. Not when CNN announces a shutdown is likely—now, while things are calm. I recently spoke with a producer who negotiated a standby letter of credit specifically for government disruptions. The fees vary by institution and creditworthiness, but the peace of mind was worth it to him.

Don’t forget to communicate with your employees during times of uncertainty. Clear, honest updates can prevent good people from looking elsewhere when things get uncertain. Family operations where everyone pitches in may have more flexibility than those that depend on hired help.

Building Medium-Term Resilience

Looking ahead to next spring, consider whether quality premiums might work for your operation. The economics vary significantly by region, but I know producers getting premiums ranging from $0.30 to $0.75 per hundredweight for maintaining SCC under 150,000 and butterfat above 4.0%. One operation in Michigan told me they invested roughly $20,000 in parlor improvements and training. Their quality bonuses now run substantially higher—the exact amount depends on their volume and specific premiums, but the ROI has been solid.

Don’t forget to consider the timing of your breeding program as well. If you’re synchronized for seasonal breeding and a shutdown delays your sync supplies or technician access, that’s a year-long impact from a month-long disruption. Some producers I know keep extra CIDR’s and GnRH on hand just for this reason.

The timing of these shutdowns matters too. A shutdown in October when you’re buying winter feed hits differently than one in May when pastures are coming on. Operations that have transitioned to seasonal calving might have completely different cash flow patterns than year-round operations.

Long-Term Strategic Positioning

This builds on conversations happening across the industry about “right-sizing” operations. It’s not always about getting bigger. I know several producers who’ve actually scaled back to better match their labor availability and management capacity. One family in Minnesota went from 400 cows to 275, eliminated hired labor, and improved profitability. They’re taking a different approach, but it’s working for them.

Your Shutdown Preparedness Framework

After observing multiple disruptions, certain principles consistently emerge:

Response speed often matters more than operation size. I’ve seen 200-cow dairies navigate shutdowns better than operations five times their size, simply because they acted decisively in those first 48 to 72 hours.

Documentation provides protection when relationships get tested. Every shutdown reinforces this lesson—verbal agreements mean little when financial pressure mounts.

Flexibility comes from cultivating options before you need them. Whether it’s alternative markets, credit facilities, or processor relationships, having Plan B (and C) prevents desperate decision-making.

The timing within your production cycle matters. A shutdown hitting during peak spring production creates different challenges than one in late fall. Understanding your operation’s specific vulnerable periods helps target preparation efforts.

Looking Forward

What’s encouraging is how our industry continues to adapt and learn. More producers are building financial reserves, exploring market alternatives, and most importantly, talking openly about these challenges. The conversations I’m having now, compared to even five years ago, have improved dramatically in terms of awareness and preparation level.

This isn’t about pessimism—it’s about practical risk management. We prepare for weather events, market volatility, and disease challenges. Government disruptions have simply become another risk factor to manage in modern dairy farming.

The operations implementing these strategies aren’t just preparing for shutdowns; they are also preparing for the unexpected. They’re building stronger, more flexible businesses capable of handling whatever challenges emerge. And from what I’m seeing across the industry—from California to Maine, from 100-cow grazing operations to 5,000-cow facilities—that resilience is growing.

Ultimately, professional dairy farming in 2025 means managing complexity and uncertainty while consistently producing a high-quality product every day. The producers who recognize that reality and prepare accordingly… well, they’re the ones who’ll still be shipping milk when the next challenge arrives.

And it will arrive. The only question is whether we’ll be ready. From what I’m seeing out there, I’m betting on dairy farmers’ resilience. We’ve weathered worse storms than this, and we’ll weather whatever comes next. That’s what we do—we adapt, we persist, and we keep those bulk tanks full.

KEY TAKEAWAYS

  • Act within 48 hours of shutdown announcement to secure written processor commitments and favorable payment terms—waiting until week two typically costs $2-3/cwt in adjusted pricing
  • Diversify 10-15% of revenue through genetics programs ($3-5/cwt equivalent), contract heifer raising, or institutional direct sales with net-30 payment terms versus longer commodity cycles
  • Establish $30,000-50,000 in standby credit before a crisis hits—producers who approach lenders proactively receive substantially better terms than those calling during disruptions
  • Document everything in writing, including feed supplier agreements and processor commitments—verbal agreements consistently evaporate when financial pressure mounts across the supply chain
  • Build 60-90 days operating reserves through targeted strategies: quality premiums ($0.30-0.75/cwt for <150,000 SCC), strategic inventory management, and regional market development with hospitals or schools

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