Recently the Hubspot – Inbound Internet Marketing Blog named the California Milk Processor Board’s (CMPB) “Got Milk?” campaign is one of the best ever created, joining the ranks of big companies such as Nike and McDonald’s. Click here to read the full post.
According to the release, because of this campaign, milk sales in California rose 7% in just one year and to this day you still can’t escape the millions of “Got” parodies.
“The simple words “Got Milk?” scribbled above celebrities, animals, and children with milk mustaches became one of the longest lasting campaigns ever,” blogger Anum Hussain wrote. “The CMPB wasn’t determined to make their brand known with this one … they were determined to infiltrate the idea of drinking milk across the nation.”
Two short, simple words have help propel milk into the national spotlight, proving that commodity brands can run with the big dogs of advertising campaigns. The simple – yet impactful – question has resonated through nearly two generations of consumers, combining humor and effective advertising to convince consumers to turn to milk, not soda or juice, to quench their thirst.
This isn’t the first time “Got Milk?” has received national attention for being an effective campaign. From its first TV ad, seen above, through its countless moustache-sporting celebrity endorsement, the long-lasting campaign has successfully caught the attention of consumer
To learn more about the history of the “Got Milk?” campaign, click here.
