In our continuing responsibility to host a world-class dairy cattle show and maintain its high ethical standards, World Dairy Expo has updated the Code of Ethics and Showring Policy. These changes can be found beginning on page 24 of the Premium Book and will be enforced at the 2025 show. We encourage exhibitors to review these updates.

Bill Hageman, President of the World Dairy Expo Board of Directors shared, “Refinements to the Code of Ethics and Showring Policy were considered based on feedback from a variety of cattle exhibitors, industry stakeholders and subject matter experts. The revisions emphasize clearer rule definitions, a more efficient violation process and a more structured approach to assessing responsibilities and penalties.” 

Serving as the meeting place of the global dairy industry, World Dairy Expo is the premier forum for the dairy community to learn, share, create commerce and showcase competition. The Dairy Cattle Show will return to Madison, Wis. September 28 – October 3, 2025. Dairy producers can experience the world’s largest dairy-focused trade show, a world-class dairy cattle show, attend seminars, meetings and presentations highlighting the latest and greatest in the industry and connect with other producers. Download the World Dairy Expo mobile app, visit worlddairyexpo.com or follow WDE on Facebook, Instagram, LinkedIn,Spotify, or YouTube for more information.

Learn More:

• Showmanship: It’s All in the Details – With showmanship mistakes now carrying heavier penalties, this guide provides the tactical details you need. It reveals practical strategies for flawless presentation, helping you secure your placing and avoid costly deductions under the new, stricter judging criteria.
• Dairy Cattle Marketing: Your 24/7 Job – This article connects a clean show ring win to your bottom line. It demonstrates how to leverage ethical success into a powerful brand marketing strategy, maximizing the long-term genetic value that a high-stakes, transparent win at WDE now represents.
• Genomics: Is It The “Be-All And End-All” Of Dairy Cattle Breeding? – Look beyond the show ring to the future of genetic proof. This piece explores how data and genomics are becoming the ultimate tools for transparency, complementing the new ethics rules by showcasing how top herds prove their value with objective data.

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