PhönixGroup – Germany’s new breeding program, from north to south
Friday,September25th,2020
On September 17th, the PhönixGroup was presented as part of a live stream, the cooperation of five German breeding organizations from nine federal states, which will in future operate a joint breeding program, exchange bulls and invest in joint projects. RinderAllianz (RA), Rinderproduktion Berlin-Brandenburg (RBB), Rinder-Union West (RUW), Qnetics and Rinderunion Baden-Württemberg (RBW). The partners in the newly formed cooperative together represent more than 1 million cows, 50% of the total German Holstein population 150,000 Simmental cows, 40,000 Brown Swiss and more Dairy and meat breeds united under one roof.
The organization begins as a cooperation, but does not want to rule out further steps and is open to accepting additional members. Female animals are also to be bought, and a biotechnology station is being planned. In addition to an efficient breeding program, the goals mentioned were, among other things, to improve the utilization of the bulls, to keep the semen prices stable, to take regional characteristics into account and to maintain proximity to the base. The PhönixGroup will be able to prove how successful this is from January 1, 2021, when business operations will begin. The homepage is www.phoenix-genetics.de.
Having grown up a rural dairy farm in southern Ontario, Andrew learned early in life the value of community and a hard day’s work. Leveraging that experience and work ethic, Andrew started his own Animal Genetics marketing company that launched some of the most engaging and innovative campaigns.
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