Dairy farmers and industry partners are invited to learn how to better connect and build trust with consumers through a free webinar – “Building Trust Through Words and Images” – presented by American Dairy Association North East and Animal Agriculture Alliance. The webinar is Wednesday, Dec. 1, at 1 p.m.
Ninety percent of human decisions are made based on emotions. Every time words or images are shared with the public, it influences the logical brain to support emotional choices.
“There is an opportunity to think strategically on which words and images positively influence consumers’ purchasing decisions,” said webinar presenter and ADA North East Director of Consumer Confidence Beth Meyer. “Join us to learn how you can carefully choose words and images that will better help you connect with our consumers and build their confidence in milk and dairy foods.”
Meyer will be joined by Animal Agriculture Alliance and Vice President of Strategic Engagement Hannah Thompson-Weeman for the presentation. Together, they have decades of experience in addressing emerging issues in the agriculture industry, working with farmers and the media, and handling industry crisis situations.
Webinar details are as follows:
When: Dec 1, 2021, 01:pm PM Eastern Time (US and Canada)
Topic: Building Trust Through Words and Images
Register in advance for this webinar:
https://us02web.zoom.us/webinar/register/WN_62tUsi9UQsa_wrZzljPSzw
After registering, a confirmation email will be sent containing information about joining the webinar.
For more information, contact Beth Meyer at bmeyer@milk4u.org.
–American Dairy Association North East
