The countdown to Madison is officially on! World Dairy Expo 2025 is rolling into the Alliant Energy Center September 30 through October 3, and if you haven’t locked in your tickets yet, you’re playing with fire on pricing.
Here’s the bottom line on tickets: Buy before September 30 and you’ll pay advance pricing – $15 daily or $40 for a season pass. Wait until the gates open, and you’re looking at $20 daily or $50 season passes. That extra ten bucks might not seem like much, but when you’re already investing in travel, lodging, and time away from the farm, every dollar counts.
The smart play? Download the World Dairy Expo mobile app right now and buy digitally. Your tickets sit right in the app – no paper, no hassles, just scan and go. Ensure you use the same email address for both your app account and ticket purchase to keep everything synced.
Can’t Make It to Madison? ExpoTV Has Your Back
Not everyone can drop everything for four days in Wisconsin, and Expo organizers get it. That’s where ExpoTV comes in clutch. For twenty bucks plus tax, you get streaming access to the Dairy Cattle Shows. You also have on demand access to the dairy shows as well as award presentations and educational seminars through January 1.
This year’s streaming highlight: The International Holstein Show will feature exclusive ringside commentary only available through ExpoTV. That means if you want the full experience with expert insights during the most prestigious show of the week, streaming is your only option to get that level of detail.
What Makes This Expo Worth Your Time and Money
World Dairy Expo isn’t just another farm show – it’s the premier global dairy forum where real business gets done. We’re talking about the world’s largest dairy-focused trade show with over 450 companies from 16 countries. Last year pulled in 55,209 attendees, including 2,731 international visitors. That’s serious networking power packed into four days.
The numbers that matter:
- More than 1,600 dairy cattle exhibitors are showcasing genetics
- Educational programming covering the latest industry innovations
- Virtual farm tours highlighting cutting-edge operations
The Dairy Cattle Show: Where Champions Are Made
The cattle action kicks off Sunday, September 28, with the International Junior Holstein Show at noon. This isn’t your county fair competition – we’re talking about the finest dairy genetics North America has to offer, all competing on those iconic colored shavings that have become synonymous with excellence.
Show schedule breakdown:
- Sunday, September 28: International Junior Holstein and Guernsey Shows start the week
- Monday through Friday: Breed shows follow split-day schedules with heifer and cow classes
- New for 2025: Holstein Genomic awards for the highest ranking GTPI animals in top placing positions, sponsored by Siemers Holsteins
Innovation Unveiled: Technology That’s Changing Everything
The trade show floor is where the future of dairying gets unveiled. Based on global dairy technology trends, expect major showcases around methane reduction solutions, advanced sensor technologies, and AI-powered farm management systems.
Hot technology categories to watch:
- Methane reduction feed additives: The fastest-growing segment as the industry tackles emissions
- Next-gen wearable sensors: Lighter, more powerful GPS and LoRa tags at lower costs
- AI-powered monitoring: Body condition scoring, mobility assessment, and automated health detection
Educational Programming That Delivers ROI
World Dairy Expo’s educational lineup targets the issues that directly impact your bottom line. The Virtual Farm Tours at 10:00 a.m. daily in Mendota Room 1 showcase operations using cutting-edge technology for real-world results.
Featured operations for 2025:
- Hurtgenlea Holsteins (Tuesday): 160-cow robotic operation with internal monitoring technology
- MoDak Dairy (Wednesday): 130-year operation milking 2,600 head with advanced breeding programs
- Norm-E-Lane (Thursday) milking 4,100 cows in 2, double-25 parallel parlors (2 locations), raising 3,200 youngstock and operating 7,700 acres of cropland.
- Wagner Farms, Inc. (Friday) milking 950 cows in a double-16 parallel parlor with a focus on cow comfort and care for the environment
Knowledge Nook Sessions throughout the week provide rapid-fire insights from industry leaders covering everything from fly control strategies to federal investigations. These aren’t fluff sessions – they’re targeted 45-minute deep dives designed to solve specific operational challenges.
Industry Networking That Moves Markets
The real value of World Dairy Expo happens between the formal sessions. With attendees representing 100+ countries and spanning the entire dairy supply chain – from producers (30%) to agribusiness professionals (41%) – the networking opportunities are unmatched.
Strategic networking opportunities:
- Commercial Exhibitor Party: Tuesday evening in Exhibition Hall Atrium (badge required)
- Happy Hour: Daily 4:00-6:00 p.m. at The Tanbark
- Recognition Awards Reception & Banquet: Wednesday evening (ticket required)
Making Your Expo Investment Count
With advance daily tickets at $15 and parking included, World Dairy Expo delivers exceptional value for the industry intelligence and connections you’ll gain. Whether you’re scouting genetics, evaluating new technologies, or building supplier relationships, four days in Madison can reshape your operation’s trajectory.
Pro tip: Use the mobile app’s custom itinerary-building and interactive maps to maximize your time. With over450 exhibitors and dozens of educational sessions, strategic planning separates the successful attendees from those who just wander the grounds.
The dairy industry is evolving faster than ever, and World Dairy Expo remains the essential gathering where that evolution gets showcased, discussed, and implemented. Don’t let this opportunity pass by – Madison is calling, and your operation’s future might just be waiting in those exhibition halls.
Get your tickets now at worlddairyexpo.com or through the mobile app. September 30 is coming fast, and advanced pricing won’t last forever.
