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World Dairy Expo Sees Drop in Attendance This Year

As expected, attendance was off a bit at World Dairy Expo in Madison last week compared to prior years. Organizers of the dairy and tradeshow say over 48,500 people from 48 countries came through the gates during the five day event at the Alliant Energy Center. That was about a third less than the total count back in 2019 before the pandemic. Visitors from Mexico, Colombia, Canada, Pakistan and Venezuela represented the top nations with the most attendees, respectively.

This year, over 660 companies featured their products and services in the trade show areas.

In the dairy barns, 1,566 exhibitors from 32 states and five Canadian provinces checked in 2,306 head of dairy cattle this year. The Supreme Champion animal of the competition was a ‘Erbacres Snapple Shakira-ET,’ a Holstein cow exhibited by Ty-D Holsteins of Quebec, Canada. A Wisconsin Red & White cow, ‘Scenic-Edge Jordan-Red,’ exhibited by Jacey & Hadley Ross of Delavan, was crowned Supreme Champion of the Junior Show.

In the dairy breed sales, the highest lot was found in the World Classic Holstein Sale, which went for $220,000. Over $2.16 million in cattle were sold during that auction, with prices averaging over $44,200 per head.

And at the 2021 Champion Dairy Product Contest Auction, 30 lots sold for a total of $36,817.

Meanwhile, show coordinators say plans are already underway for next year’s event, in which the daily schedule is being bumped up by one day. The dairy cattle show will begin on Monday, with the trade show kicking off on Tuesday and only lasting four days. The entire event will be held between October 2-7, 2022.


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