The Milk Processor Education Program (MilkPEP), fresh off its first-ever Super Bowl commercial, has set its sights on National Breakfast Week, March 4-8, and will be celebrating in partnership with Kellogg’s.
Through March 8, Kellogg’s will feature milk and breakfast side-panel messaging on 50 million cereal boxes and distribute approximately 7 million coupon booklets in specially marked packages, offering $2 off the purchase of two boxes of Kellogg’s cereal and two gallons of milk. Additionally, Kellogg will donate breakfast to a child in need with every coupon redemption or Facebook post. In support of Kellogg’s efforts, actor Taye Diggs will help bring awareness to the importance of breakfast with milk and the Share Breakfast efforts.
The Kellogg’s partnership is a natural one for MilkPEP. Together, cereal and milk is a leading source of 10 nutrients important to growing bodies, and it provides all four of the nutrients Americans are missing most – calcium, potassium, vitamin D and fiber.
Visit www.TheBreakfastProject.com during National Breakfast Week for content, tips and news from MilkPEP and Kellogg’s.
