In today’s day and age, there is not usually a strong connection between the Super Bowl and agriculture. But Ram trucks certainly surprised everyone with their new Farmer tribute ad, based on the popular Paul Harvey speech “So, God made a Farmer”
Farmers and Ranchers alike were further surprised to learn that Ram was going one step further and providing funds to theNational FFA Organization (Formerly known as Future Farmers of America).
“We were pleasantly surprised to learn of this farmer tribute commercial,” says Farms.com President and CEO Graham Dyer. “The agriculture industry is not frequently recognized by the mainstream media – we are very supportive of Ram’s initiative, and we are pleased to support it in any way we can.”
With 557,318 student members, and more than 7,000 local FFA chapters in all 50 states, Puerto Rico and the Virgin Islands, the National FFA Organization works with youth to develop their potential for premier leadership, personal growth and career success through agricultural education.
Ram has made it easy for the agriculture community to support FFA; the more the “Farmer” commercial is viewed the more Ram will support FFA. Ram says its contribution could be up to $1 Million. Donations will be based on achieving increments of one million engagements of qualifying views or shares of the Ram “Farmer” commercial or related social media badges in exchange for a $100,000 contribution level. The program began on Super Bowl Sunday (February 3, 2013) and runs until December 31, 2013 (or before, if the $1million dollar mark is reached).
One thing that is indisputable, the agricultural industry in North America is an important contributor to the economy and the fabric of rural communities.