A new social media challenge has exploded in agriculture circles over the last week. As an effort to help “move some milk” off store shelves, Ty Higgins, a Wisconsin Farm Broadcaster, developed the #10GallonChallenge not only to help struggling dairy farmers, but to also provide food for local families in need.
“Dairy farmers right now are in the worst position they’ve been in in years,” Higgins told We Are Green Bay, “and so I thought, ‘how can I help them?'”
It’s pretty simple really, just head to your local grocery store, buy ten gallons of milk and then drop them off at your local pantry.
While there’s an oversupply of milk on the market, at the same time, many food pantries are in need of milk. So, the challenge is a win-win.
Coming up with the 10 Gallon Challenge, Higgins created a Facebook video that has since been viewed 130,000 times since its debut on Aug. 1. The video encourages consumers to purchase 10 gallons of milk to donate to their local food pantry.
[fbvideo link=”https://www.facebook.com/123130657864132/videos/992192310957958/” width=”900″ height=”600″ onlyvideo=”1″]
Dairy farmers are also jumping on board with this trend, hoping to help drive up the milk price while also making a difference in their community.
