Record $78.5K sale! Maternal lines & show wins fuel elite dairy genetics boom. See why top breeders invest big.

Holstein and Jersey breeders gathered in Circleville, Ohio, on May 3 for the highly anticipated Best of Triple-T & Friends 2025 sale. The event showcased an outstanding lineup of elite genetics that commanded impressive prices, with the top lot bringing $78,500 and multiple animals selling for over $20,000.

The sale, hosted by the nationally recognized Triple-T Holsteins of North Lewisburg, Ohio, attracted buyers and consignors across North America and as far away as Australia. Triple-T’s reputation as the #1 BAA Holstein herd in the U.S. for 2024 (116.9 BAA) provided the perfect backdrop for marketing premium cattle.

TOP SELLERS: MATERNAL POWER DRIVES VALUE

The sale’s highest seller at $78,500 was Lot 22H, Ms Milksource Sunday-ET, a September 2024 Tatoo daughter consigned by Adam Liddle of New York. Her dam drove this impressive price, Glenirvine Unix Sally EX-94, who earned All-American and All-Canadian Senior 3-Year-Old honors in 2023.

Red & White genetics demonstrated significant market strength, with Lot E bringing in $33,000. This first-choice female from five September 2025 calves by Dice-Red and Altitude-Red is out of Ms Kress-Hill Saphire-Red-ET EX-92 2E, a proven producer of All-American nominated daughters.

The Jersey market showed equal vigor with Lot 51J, Vierras Andreas Flavor, commanding $25,000. This December 2023 yearling, consigned from Australia, features a Reserve All-Canadian Senior 2-Year-Old in 2023 and a granddam who earned All-American Senior 3-Year-Old honors in 2019.

WHAT DRIVES PREMIUM PRICES?

Analysis of the sale’s top performers reveals clear patterns in what today’s elite breeders value most. Maternal excellence is the primary value driver, with every high seller featuring a dam with outstanding credentials.

Show ring validation continues to carry tremendous weight in pricing decisions. Titles such as All-American, All-Canadian, and various National Championships featured prominently in the pedigrees of virtually all high sellers.

Classification scores remain fundamental to value assessment. High scores, particularly Excellent (EX) and Very Good (VG) ratings across multiple generations, signal genetic consistency for longevity and structural soundness traits.

INVESTING IN THE FUTURE

The substantial prices for calves and yearlings demonstrate the market’s forward-looking perspective. Buyers aren’t just purchasing animals but investing in future show careers and breeding potential.

This focus on youth is further evidenced by strong performance of “choice” lots. Lot A brought $21,000 for the first choice of three March 2025 Lambda daughters from Rach-Len Dundee Lilly EX-97 3E, the Reserve All-Canadian Lifetime Production Cow in 2024.

Similarly, Lot G commanded $18,000 for the first choice of March 2026 Victorious’s daughters from GMBV Joel Dixie EX-91%, the ABA All-American Senior 3-Year-Old and International Jersey Show Intermediate Champion in 2024.

DEPTH OF PEDIGREE MATTERS

The sale highlighted the immense value placed on genetic depth and consistency. Lot 52H, Red-Violet W Ivanka-Red-ET, brought $24,750 as a potential 11th-generation Excellent from the Jan-Com Fond Matt Matilda EX-97 5E family.

This winter, senior two-year-old Warrior had already proven herself, standing first in her class and earning Honorable Mention Intermediate Champion at the NY Spring Red & White Show.

Lot 14J, selling for $16,000, showcased similar depth with six Excellent dams behind her, tracing back to the legendary Veronica EX-97% cow family. This December 2024 Chocochip calf represented a calculated investment in proven genetic lines.

COLLABORATIVE MARKETING SUCCEEDS

Several high-selling lots involved partnerships between prominent breeders, reflecting a strategic approach to managing substantial investments in elite genetics.

Lot 37H, Vale-O-Skene Master Kaptin, brought $21,000 as a joint consignment from Keaton Phoenix and Triple-T Holsteins. This June 2024 Master summer yearling had already earned Junior Champion honors at the Atlantic Spring Showcase.

Duckett Holsteins and Triple-T Holsteins offered the $20,000 Lot 47H, Trent-Way Rompen Cane-Red. This Rompen-sired junior two-year-old represents a potential 7th-generation Excellent from the Yursden Kite Caramac-Red family.

INTERNATIONAL APPEAL

The sale demonstrated the truly global nature of today’s elite dairy genetics market. Lot 51J’s $25,000 price for an Australian consignment highlights how geographic boundaries have little meaning when exceptional genetics are available.

Top breeders from across North America participated, with consignors representing New York, Wisconsin, California, Pennsylvania, Oregon, North Carolina, and Ohio all enjoying strong results.

This geographic diversity underscores the reputation of the Triple-T sale as a premier marketing venue, attracting both established breeders and new entrants looking to advance their programs.

THE BOTTOM LINE

The Best of Triple-T & Friends 2025 sale results confirm the market’s continued strength and discerning nature for elite dairy genetics. While the broader dairy industry faces economic challenges, exceptional animals with the right combination of pedigree, show credentials, and genetic potential continue to command premium prices.

For breeders looking to advance their programs, the message is clear: investing in maternal excellence, show ring validation and genetic depth represents the most reliable path to success in today’s elite cattle market.

The sale’s strong performance also validates Triple-T’s breeding philosophy, which is focused on exceptional type and conformation. Their achievement as 2024’s top BAA herd demonstrates how commitment to excellence translates directly to marketplace success and industry leadership.

EXECUTIVE SUMMARY: The 2025 Best of Triple-T & Friends sale showcased explosive demand for elite dairy genetics, with a Holstein heifer hitting ,500 and Jerseys/Red & Whites commanding over ,000. Maternal excellence drove prices, as dams with All-American titles, EX-97 classifications, and proven breeding success anchored top lots. Buyers prioritized show-validated pedigrees, multi-generational EX/VG scores, and future potential-paying premiums for unborn calves and young animals. The sale’s global reach (including an Australian consignment) and Triple-T’s #1 BAA herd reputation underscored confidence in type-focused markets. Despite industry challenges, breeders bet big on genetics blending championship bloodlines and structural soundness.

Learn more:

• U.S. Dairy Genetic Evaluations Set for Historic Reset in April 2025
  Explore how updated PTA benchmarks will reshape breeding strategies, aligning with elite sale trends.
• Modernized LPI: How Canada’s New Genetic Selection Framework Will Transform Dairy Breeding
  Compare Canada’s emphasis on health and sustainability to U.S. type-focused markets driving Triple-T prices.
• 2023 Global Bovine Semen Sales: Trends, Declines, and Market Shifts
  Understand how gender-selected semen and beef-cross strategies impact elite genetics investment decisions.

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