Hipsters are rushing to purchase the closest thing Australia has to offer to ‘raw’ milk as they willingly pay $5 for a 750ml bottle.
Hipsters are rushing to purchase the closest thing Australia has to offer to ‘raw’ milk as they willingly pay $5 for a 750ml bottle.
Made by Cow launched its ‘cold pressed raw milk’ in June this year as an alternative to heat pasteurisated milk and is now selling its product across NSW and Victoria.
With two litre regular home brand milk selling for as little as 50 cents in supermarket chains, money does not be appear to be a deterrent for those looking for a ‘healthier’ option.
A Sydney stockist of the ‘raw’ milk says there has always been a demand for the product despite supermarket chains offering the home brand regular milk for as little as 50 cents for a two litre bottle (pictured)
Founder of the product Saxon Joye sources the milk from 300 cows on the NSW south Coast, reported The Daily Telegraph.
Although Mr Joye recognises his ‘raw’ milk is loved by hipsters, he believes the majority of buyers are those who are craving the ‘authentic taste’.
‘After working on it for a few years and having a bit of an idea that it would be well accepted, we have been pretty-well bowled over by the response,’ he said.
‘We didn’t know how deep a vein we would hit and that’s the thing, we knew sitting here in Sydney, we would sell it in Bondi Beach but am I going to have something to sell when we head over the Blue Mountains.
‘That’s where we’ve gone, “Wow, there are a lot of people interested in this less messed with, less processed range”.’
A Sydney stockist of the product, Harris Farm, said there has always been a demand for raw milk (pictured)
Money does not be appear to be a deterrent for those looking for a ‘healthier’ option
A Sydney stockist of the product, Harris Farm, said there has always been a demand for raw milk.
‘I regularly spoke to farmers who told me they had people turning up at the dairy begging them to sell raw milk,’ Co-CEO of Harris Farm Tristan Harris said.
Although selling raw milk in Australia is illegal the Made by Cow product uses high pressure processing to remove harmful bacteria, a method approved by the NSW Food Authority.
Dairy producers are allowed to drink their own cow milk but the sale of the product for human consumption is not allowed in the country.
By marketing their product as ‘cold pressed raw milk,’ Made by Cow is informing customers the milk has received processing.
Although Mr Joye recognises his ‘raw’ milk is loved by hipsters, he believes the majority of buyers are those who are craving the ‘authentic taste’
