A true natural innovation, a2 Milk® continues to aggressively drive brand awareness and store distribution partnerships with national retailers
The a2 Milk Company™ today announced it has secured distribution into Walmart stores across New York, Pennsylvania, Florida, Texas, Maryland, and Washington DC.
The products became available in stores on July 27, furthering the growth of its brand across the U.S.
Named one of Fast Company’s Most Innovative Companies in Food in 2018, the Australian headquartered dairy-based nutrition company that produces easier on the digestion, 100% real milk products has seen a sharp increase in consumer demand with major retail outlets now stocking the products.
“Achieving distribution with such a powerful and respected retailer like Walmart further validates the a2 Milk® brand proposition in the US and marks a critical point in our company’s drive to bring consumers back to dairy by providing our products to the roughly 75 million Americans who report dairy intolerance,” said Blake Waltrip, Boulder Colorado-based US CEO of The a2 Milk Company™. “The a2 Milk® proposition is unique in the dairy industry, and we are looking forward to continuing to spread awareness of the benefits of A1 protein free milk with the first to market brand, a2 Milk®.”
The a2 Milk Company™ global Managing Director and CEO Jayne Hrdlicka added: “We are thrilled that millions more Americans will now have the opportunity to bring a2 Milk® into their homes for their families. Our products offer a natural solution to those people who experience digestive discomfort from dairy and this is the next step of our goal of giving everyone the chance to enjoy the nutritious benefits of real milk.”
The partnership with Walmart adds to the continuous success, opportunity and growth the company has exhibited since expanding in to the U.S.
The a2 Milk Company™ has already announced a major expansion in the U.S. market into the northeast, making products available in New York, New Jersey, Connecticut, Massachusetts, Delaware, Pennsylvania and Rhode Island. The products are now available across the U.S.
In addition to Walmart, consumers can now find a2 Milk® at more than 6,000 retail outlets in the U.S. including at major grocers Wegmans, Stop & Shop, Giant Carlisle, Giant Landover, Whole Foods Market, Market Basket, Sprouts, Safeway, King Soopers, Target, Ralphs, Publix, ShopRite and The Fresh Market.
An increase in year-over-year global sales helped fuel a 68 percent rise in total combined annual revenue for The a2 Milk Company™ (ATM.NZ A2M.AU), which posted a 101 percent gain in FY18 operating EBITDA in its annual results on August 22.
Ms. Hrdlicka took over as the Company’s MD and CEO last month after spending five years running Jetstar Airways Pty Ltd., a Qantas group multinational budget airline. Ms. Hrdlicka also serves as President and Chair of Tennis Australia Limited.
Source: Business Wire