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Select Sires Acquires GeneNet LLC


Beef cattle producers and industry personnel met recently at the Range Beef Cow Symposium in Rapid City, South Dakota for Select Sires’ relaunch of GeneNet LLC, their newly acquired grid-marketing company. More than 150 observers enjoyed fellowship, hospitality and informative presentations from Blair Brothers Angus Ranch, Sturgis, South Dakota, and Sandra Utter, supply chain manager, Select Sires Inc. Attendees participated in valuable discussions detailing the advantages and challenges of grid marketing and strategies for its implementation.

Select Sires Inc. acquired GeneNet LLC in 2020 to bolster the cooperative’s service to dairy and beef producers and help capture more value for raising better cattle. Based out of Hays, Kansas, GeneNet LLC has a 23-year history of helping customers gain access to grid marketing opportunities for their fed cattle and then returning valuable carcass data to enhance genetic, management and marketing decisions.

GeneNet was founded in 1998 by Ken Conway, Ph.D., a long-time influencer in the purebred Angus industry with a doctorate in meat science from Texas A&M University. He was one of the first to develop a grid during the value-based marketing revolution. Conway maintained his leadership role with GeneNet for one year following the acquisition by Select Sires to aid in the transition and mentor Sandra Utter to lead the charge.


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