After Sunday’s New York City Marathon, runners will eat and drink more than just Gatorade and gel packs.
Saratoga County farm and bottler King Brothers Dairy is sending 5,000 bottles of chocolate milk to dairy promoters, who will then give them to female runners after the race.
It’s part of a campaign to get people to think of dairy products as healthy drinks that athletes like marathon runners can use to refuel after a hard race.
In particular, King Brothers’ product will be given to “Team Milk” members as part of a campaign to support a group of female racers.
Team members get advice on how to train for the race, as well as gear and donations to Girls on the Run, which encourages girls to run.
The campaign was started to help female athletes before, during, and after the race and to get the word out about how milk can help athletes recover. Studies have shown that the calcium, protein, and other nutrients in milk might help muscles recover after working out.
Sarah Zdobnikow of King Brothers Dairy said of the programme, “We’re really proud to be a part of a campaign that gives women athletes more power.”
