
In the titel of this blog we specifically mention advisors. That doesn’t mean farmers can lie back and relax. It’s a farmer’s reponsibility to keep their cows healhty. So this is as much of an appeal to farmers as it is to advisors. We just want to challenge the advisors to do better as well, because we believe they can have a crucial role in changing things.
By the time you catch it (or not), the other trouble has already started: mastitis, lameness, low fertility..
One third of the cows is not making it. ‘Not making it’, is saying that the average productive lifetime for cows is below 3 lactations, where it can be 5 lactations. Did you know 20% of lactating heifers doesn’t make the second lactation? When we’re looking at why cows don’t go the distance, we’re quickly faced with disease numbers:
- 50% bloody soles after calving
- 50% subclinical milk fever
- 30% mastitis or much more
- 20% ketosis
- x % subclinical rumen acidosis

Rumen acidosis is the silent killer of our cows.

Like we said, it is a farmer’r responsibility to keep their cows healthy. They need to actively search for broader knowledge on feeding. However, we believe that advisors have an important role in providing this information more easily. We like to challenge them to do a better job.
What the feed advisor often doesn’t tell you, is how management and housing effect feed intake
Farm advisors that can advise on a broader scope, will probably do a lot better than their competitors. They can actually help farmers solve problems that are of key importance to them. This makes them highly valuable. Also, instead of just advising farmer to just buy their product, they will also be giving farmers advice on things they don’t earn a penny from. This will make them a more trustworthy partner for their clients. Expending their knowledge is in the best interest of the advisors as well.


We just developed a new video learning ‘Feeding Signals’. It focuses on housing and management with regards to feeding and it provides solutions that have proven themselves in practice. The video learning is for both farmers and feed advisors, vets, fertility specialists and barn designers. Feeding Signals is also available as a day training.
Learn more:

