The NY Farm Girls want to show the world what modern-day dairy farming looks like.
Frustrated by the narrative that paints dairy farmers as cruel and uncaring, the three sisters—Evelyn (23), Claudia (21) and Jojo Leubner (17)—are using their social media savvy to showcase their day-to-day lives on their Marrietta, New York dairy farm.
The sisters, part of the Gen Z generation that has lived their entire lives online, started accounts on prominent platforms such as in Instagram, TikTok, Facebook and YouTube. Their goal is to share their farm experiences in hopes of mitigating misconceptions about the dairy industry—or “AGvocating” for their farming practices, as the NY Farm Girls accounts put it.
“We were scrolling through social media and we realized there are so many bad things out there about farming, especially dairy farming,” says Evelyn, the oldest sister. The trio didn’t see content that reflected how, as farmers, they care for their cows and crops or the level of work they put in to make sure both thrive.
