Halloween is one of the most successful programs for increasing chocolate milk sales each year. For the 8th year in a row, lowfat chocolate milk is The Official Drink of Halloween at retail, and returning for a 3rd year POS will feature the beloved PEANUTS® characters.
Chocolate milk is a delicious and nutritious treat during a season typically known for candies and sugary beverages. Kids love it, and Mom likes giving them something sweet and guilt-free.
This Halloween, Milk will once again team up with the beloved PEANUTS® characters, reconnecting Mom with the characters and flavors she loved as a child to drive in-store purchase of the tasty, nutritious treat. No tricks.
Back by popular demand! Use PEANUTS ® characters in your marketing and packaging materials, free of charge! Make sure you take advantage of this very special offer to create your own custom packaging and circulars featuring Snoopy and the gang.
Get a 12” Maglite® LED flashlight when you complete Online Compliance by 11/23/2013.
- Download Feature Incentive Sell Sheet PDF.
- Download an order form.
- Sign up now or Call the Milk Hotline, 1-800-945-MILK, or contact your processor.
MilkPEP National Support
- Milk Mustache ad
- Online support including social media content
How You Can Participate
- Feature and display chocolate milk between September 15th and October 31st.
- Use MilkPEP retail Halloween POS at the dairy case.
- Artwork will be available in September 2013.
- Bilingual POS kit available in September 2013..
- Complete additional feature activities (download the order form for details).
- Document your activity—take photos and keep ads and invoices.
- Complete NEW simple online compliance to earn your prize. Email us to request your personal link to online compliance.
Key Dates
- 8/17 POS KIT Order Due
- 8/29 POS KIT Ships
- 9/15 10/1: Run Feature Ads
- 11/23 Online Compliance Submission Due
- 12/14 Prizes Ship
Call 1-800-945-MILK to order Halloween POS
Download PEANUTS characters to use on packaging and circulars!
More Resources
- Call 1-800-945-MILK to order a toolkit to enhance displays or hold sampling/tasting events.
- Toolkit includes items such as banners, balloons and giveaway items.
- Utilize logo and template to run a feature ad in your retail circular.
Use Partner Logos and Artwork
reate custom packaging and circulars featuring Snoopy and the gang to grab the attention of your consumers!
PEANUTS® characters can be used for the following purposes:
- On packaging
- In print media or magazines
- Online (website, Facebook, etc.)
- On in-store point of sale, collateral and signage
Click here to view and download approved artwork.
Sign Up Now—Supplies Are Limited
- Download Feature Incentive Sell Sheet PDF.
- Download an order form.
- Sign up now. Call 1-800-945-MILK.
