The story of a nine-year-old Waikato girl who is passionate about dairy farming has launched a new awareness campaign by a dairy industry group.
The Dairy Women’s Network’s “Our People. Their Stories” project aims to foster a greater understanding of dairy farming through a series of videos.
The first story features nine-year-old Lucy O’Reilly, who prefers the latest dairy farming catalogues to children’s books.
Lucy has her own herd and loves nothing more than helping out on the farm near Tirau in the Waikato.
Dairy Women’s Network CEO Jules Benton said the budding dairy farmer’s story was the perfect way to launch the campaign
“We all just fell in love with Lucy,” she said.
“Her story is real, authentic and is from the heart.”
Benton said the new campaign was part of a new strategic focus for the Dairy Women’s Network using visual storytelling to create deeper engagement with its members and ultimately the dairy industry.
She said each story will have a different angle.
“We want to showcase all the differing elements of the agri-industry in New Zealand, and how women are making a substantial difference to the success of dairy businesses that contribute to a better New Zealand; there are some amazing stories we can’t wait to show.”