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There are certainly breeders who are not fans of Genomics and the heavy use of high index genomic young sires. Yet genomic sires now account for 50% of semen sales. That leads me to propose that genomics will soon be used by 84% of the breeders in the world.

330px-Diffusion_of_ideas.svg[1]The reason for this has nothing to do with the merits of genomic sires versus proven sires. Rather it has to do with the historical patterns of adoption of new technologies.  The theory behind this is called the Diffusion of Innovations.  According to this theory, consumers differ in their readiness and willingness to adopt new technology.  There are the innovators (2.5 percent of the population), the early adopters (13.5 percent), the early majority (34 percent), the late majority (34 percent), and the laggards (16 percent), who are also the people who still don’t have cell phones or who are not on Facebook.

As far as genomics goes, we have seen that it has followed this same pattern.  When genomics was introduced, there was a small percentage of breeders who were so excited about the technology, or technology in general, which started using genomic sires instantly.  These were the innovators in the dairy breeding marketplace.  Since the information was not publically available and held by the A.I. centers, this uptake was very restricted.  Then came the public introduction of genomics and the early adopters started using it.    For a little while after that genomics seemed to stall.  While there was 16% of the marketplace that was excited about Genomics and the possibilities that it held, the majority of breeders were not convinced.  They had skepticism about whether genomics would work and if they should be using this new technology in their breeding programs.  Regardless, the momentum started to grow.

Malcolm Gladwell describes this point, after early adoption, as “The Tipping Point” in his titled bestselling book of the same name.  It’s at this point that it is determined whether something will spread like wildfire or sputter and fade into oblivion.  Gladwell’s central argument is that there are actually a number of patterns and factors that are at play. They have an effect in virtually every influential trend, ranging from the spread of communicable diseases to the unprecedented popularity of a particular children’s television show. If you analyze the evolution of any significant phenomenon, Gladwell suggests, you will find that the processes involved are strikingly similar. Based on his in-depth research spanning a number of different fields, industries, and scholarly disciplines, Gladwell identifies three key factors that each play a role in determining whether a particular trend will “tip” into wide-scale popularity or fade. He calls them the Law of the Few, the Stickiness Factor, and the Power of Context.

The following is a closer look at each of these concepts and how they apply to what we have seen in the adoption of Genomics in the Dairy Breeding Industry:

  • The Law of the Few
    Before the tipping point can be reached, a few key types of people must champion an idea, concept, or product, Gladwell describes these key types as Connectors, Salesmen and Mavens. If individuals representing all three of these groups endorse and advocate a new idea, it is much more likely that it will tip into exponential success.  Regarding the use of genomics in the dairy breeding industry, these roles were filled by the large A.I. companies, their salespeople as respected high index breeders.
  • The Stickiness Factor
    This refers to the unique quality that compels a phenomenon to “stick” in the minds of the public and then influences their future behavior. Gladwell defines the Stickiness Factor as the quality that compels people to pay close, sustained attention to a product, concept, or idea. In the dairy industry use of genomics, this was the allure of significantly more accurate genetic evaluations for young animals combined with the ability to dramatically accelerate breeding programs.
  • The Power of Context
    This is enormously important in determining whether a particular phenomenon will tip into widespread popularity. Even minute changes in the environment can play a significant role in the likelihood of a given concept attaining the tipping point. If the environment or historical moment in which a trend is introduced is not right, it is not as likely that the tipping point will be attained. Clearly, in order for a trend to tip into massive popularity, large numbers of people need to embrace it. However, Gladwell points out that certain groups can often be uniquely helpful in achieving the tipping point.  For genomics, commercial dairy producers were that group.   When they started to adopt the use of genomic young sires that marked the point at which genomics fulfilled the three concepts and crossed the tipping point.

After the use of genomic young sires crossed the tipping point, the rate of adoption accelerated to the point where the limiting challenge was not consumer demand, but rather the ability of A.I. companies to supply the semen.   Because young sires produce far less semen than mature proven sires, it is hard for A.I. companies to meet demand.  This has actually led to an increase in the number of young sires being sampled compared to the number that was forecast when genomics was first introduced.   A.I. companies have had to sample more sires than predicted in order to meet the growing demand.  It has also led to a much shorter active use life span for sires than in the past.

The Polled Story

In looking at the three tipping point factors, when applied to the dairy industry, you can see why some trends may not have been adopted as quickly.  An example of this is the use of polled sires.  Polled sires have been around for years but have failed to gain significant traction until recently.  (Read more: Polled Dairy Genetics: The Cold Hard Facts, From the Sidelines to the Headlines, Polled is Going Mainline! and Why Is Everyone So Horny For Polled?) That is because while polled certainly has the concept of the Law of the Few, it has not had the Power of Context.  While there have been significant gains in quality of the polled sires available, adoption will not pass that tipping point until it meets the third concept that Gladwell highlights, which is the Power of Context.  Until there is significant consumer demand that dairy cattle not be dehorned, the use of polled sires will not pass the tipping point.  While there will certainly be polled sires in the top 10 genomic sires within 2-3 years, and proven sires in 5-6 years, polled semen will not account for more than 16% market share until it develops the Power of Context (consumer demand for animal treatment) needed to cross the tipping point.  It’s for that reason that I think that widespread polled semen use will not really take off until 10-12 years from now.  Until then, it will be the domain of the innovators and the early adopters and stay below 16% market share.  In fact, I would argue that it has just recently crossed over in the past couple of years from the innovators to now include the early adopters.

The Bullvine Bottom Line

Throughout history, there have been many excellent examples of products or technologies that have failed for a variety of reasons.  Genomics met resistance similar what was faced by artificial insemination in the early days. However, currently genomic usage has crossed the tipping point. It is now inevitable that soon 84% of the dairy breeding industry will be using genomic sires.

The Dairy Breeders No BS Guide to Genomics


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Is Red Still Relevant?

Friday, August 16th, 2013

After attending the Ontario Red and White Show (Read more: 2013 Ontario Red & White Holstein Show Results) and watching the events unfold at the US Red & White Convention Sale, I find myself asking if red is still relevant in the marketplace?  To answer that question I thought I would look at both sides of the argument.

The Case for Red

For years there has been growing demand around the world for Red and White Holsteins.  In the US last year the largest total number of Red Holsteins were registered in history.  The top selling animal for $184,000 at the Parade of Perfection Sale, OCD McCutchen Duchess-ET *RC, was a red carrier from Curr-Vale Obsrvr Delta and the second highest seller at the World Classic sale for $122,000 MS M-P Dak 4777 Pie-Red the #1 gTPI Red Animal in the USA at the time.  In Europe, at the recent All-European Show in Switzerland, the top sellers were all red & white or red carrier animals.

Blondin Redman Seisme EX-96 2E

Blondin Redman Seisme EX-96 2E
Reserve Supreme Champion Royal 2011 & 2012
Grand Champion R&W Royal 2010, 2011 & 2012
Grand Champion Red & White Madison, 2010, 2011 & 2012

Red Holsteins are also seeing their greatest success and popularity ever.  Cows like Blondin Redman Seisme EX-96 2E and KHW Regiment Apple-Red-ET EX-95 2E are two of the most popular cows in the world today.  Many descendants of Apple are winning in both the show ring and on the red index charts.

KHW Regiment Apple-Red-ET EX-95 2E  Unanimous All-American Red & White 1st 4-year-old & HM Senior Champion, 2012 International Red & White Show

KHW Regiment Apple-Red-ET EX-95 2E
Unanimous All-American Red & White
1st 4-year-old & HM Senior Champion
2012 International Red & White Show

Then there are red sires like Kulp-Dale Golden PP-Red.  Golden PP-Red’s first five units of semen sold for $50,000 (Read more: $10,000 a dose Polled Semen).  With that came a 90-day exclusive guarantee, a unique deal struck between some very progressive thinkers.  While there is no question being the highest homozygous polled bull at the time-helped drive the demand, the fact that he is red also added another desirable element to his market appeal.

The Case against Red

First let’s look at it from a milk production standpoint.  While some will make the comment that their red coat helps them in the heat, in reality red coat actually has relatively low relevance to efficient milk production.  Even polled that is more a consumer/animal welfare issue than it is a herd management issue, has more relevance to efficient milk production than red cattle.

Then there is the issue of genetic potency.  The top R&W proven sires are almost 18% lower for genetic merit than the top black genetics available, and the top *RC are 17% lower.  When it comes to young sires, the top Red or Red Carrier bulls are 9% lower than their black contemporaries are.  While it does show that Red genetics are advancing at a fast rate they are still a significant distance behind.  This means that red breeders have to take a substantial genetic loss in order to obtain the red gene.

Part of the reason for red’s relevance issue may be the popularity of polled (Read more: From The Sidelines To The Headlines, Polled Is Going Mainline!, Why Is Everyone So Horny For Polled?, Polled Genetics: Way Of The Future Or Passing Fad?).  For years red has been one way for breeders to breed for something unique.  Something that makes the animal special.  Both in the barn and in the sales ring polled has gained significantly in industry popularity.  While proven polled bulls are almost 23% lower in genetic merit than their horned contemporaries, genomic polled sires are 13% behind.  This shows that polled genetics are actually advancing at a faster rate than red genetics.

The Bullvine Bottom Line

While it is hard to predict the future, there is no question that the demand for polled is both a good thing and a bad thing for the red and white breed.  With polled being far more prevalent in red and red carrier cattle, the Red and White breed has seen significant increase in demand as a result of the increased demand for polled.  That blessing can also be a curse.  Since polled has now gone mainstream, many of the top polled sires are no longer red or red carriers.  Contrary to polled, Red and White cattle will always have a challenge gaining traction in large commercial herds.  For that reason it is destined to be a niche market.

However, after attending recent red and white events and seeing the demand for red in Europe, there is no question that while small in number, red and white breeders are some of the most passionate in the industry today.

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Until recently, if you were talking about polled dairy genetics you were talking about a minor portion of the breeding population.  However, modern dairy genetics has seen dramatic changes in that situation. The rising popularity of polled has been propelled in part by activists, consumers and breeders all of whom are seeking better ways to provide healthy products to the marketplace in an efficient, profitable and sustainable manner.  Polled is a proactive opportunity to solve issues and meet needs in one genetic swoop.

Polled Pioneers Past and Present

Polled pioneer breeders have been few and far between. Thirty-nine years ago Burkett Falls Farm (Father Dave & Son John Burket, East Freedom, Pennsylvania, USA)  had an Elevation daughter born, Sophie EX93, from which the majority of today’s polled Holsteins trace.  The desire of breeders to have polled Holsteins until now has remained just that, a desire. Some polled bulls have entered AI but except for Aggravation Lawn Boy P-Red (born in 2002) few have gained much attention. Perhaps two reasons for that are that polled may have been associated with breeder proven bulls, known for unreliable single herd proofs, and a frequent association between polled and Red & White, which in North America represents only about 5% of the Holstein population.

Aggravation Lawn Boy P-Red (EX-93-GM)

Aggravation Lawn Boy P-Red (EX-93-GM)

Changing Polled Perceptions

On the one hand, the dominance of the polled trait in beef cattle has given rise to the false impression that polled Holsteins are descendant of a beef background.  Today’s DNA testing capabilities answer that concern. However, despite this, the attitude of leading edge breeders is changing. No longer is the approach, stated in 1964 by the then Holstein Canada CEO George M Clemons, ‘we have other more important traits to improve’, in line with current breeders’ thinking.  Today, having doubled the 1964 production levels, breeders want to avoid unpleasant work, unnecessary costs and raise a positive animal welfare reputation.

Polling for Dollars

Just last month at the Ri-Val-Re Sale, in Michigan,  Bomaz Numero Uno 5904 PC (Numero Uno x Lawn Boy P-Red x Laudan x Garter),  the #3 TPI™ polled heifer in the breed at 2365, sold for $(US) 215,0000. (Read more: Ri-Val-Re Select Sale Averages an Outstanding $25,910) Polled has come of age. Not only is Uno 5904 high indexing for fat, protein, mammary systems, productive life, daughter fertility, milking speed and milking temperament but she is also an outcross.  In the same sale Ri-Val-Re The Best P-Red, the #1 TPI™ & NM$ female in the breed (Special Effect P-Red x Macguiness x Advent-Red x Ranger x Factor) sold for $(US) 38,000.  Again an outcross to Oman, Goldwyn, Shottle, Bolton and Planet. Their buyers obviously have plans.  Polled also made the headlines last fall when five doses of semen sold for $50,000 (Read more: $10,000 a dose Polled Semen). It was five doses of semen and the right to exclusivity of use for a few months of the homozygous polled bull Kulp-Dale Golden PP-Red (Colt-P x Goldwyn x Redman x Perk-Red x Rubens).

Ri-Val-Re The Best P-Red, the #1 TPI™ & NM$ female in the breed (Special Effect P-Red x Macguiness x Advent-Red x Ranger x Factor) sold for $(US) 38,000 at the Ri-Val-Re Select Sale.

Ri-Val-Re The Best P-Red, the #1 TPI™ & NM$ female in the breed (Special Effect P-Red x Macguiness x Advent-Red x Ranger x Factor) sold for $(US) 38,000 at the Ri-Val-Re Select Sale.

Going Down the Polled Road

There are two ways to use polled in a herd’s breeding program when it comes to sire selection.  One way is to go all out and only use PP bulls. All heifers born will be polled. The limiting factor will be that the heifers will not be as high for gTPI™, gLPI or NM$ as using P bulls (heterozygous for polled)

The alternative method would be to use P bulls. In the first generation half the heifers will be polled and in the second generation 25% will be homozygous polled, 50% will be polled but heterozygous and 25% will be horned. Definitely a slower route but the heifers will be higher indexing than using PP bulls.

More Bulls Are Polled Apart

The rise in polled popularity goes beyond two top selling heifers and five doses of semen. A search of the CDN files of Black & White polled bulls waiting to be old enough to be sampled, shows six bulls born in later 2012 and seven born and registered already in 2013 over +2750 LPI. Two are over +3000 LPI. Note that, on the CDN files, bulls cannot get a gLPI or have a DGV LPI listed until they are one year of age, These thirteen young bulls are the result of breeders breeding their top indexing females to polled bulls. As more and more top gTPI™ and gLPI cows and heifers are flushed to top polled bulls, 2500 gTPI™ young bulls and heifers will only be a short time down the road.

How to Pick Up Speed On the Polled Road


Roy MacGregor of DairyBullsOnline

It is always wise to ask questions and follow advice of the experts in new procedures.   shares his insights on where to start when establishing polled genetics in your herd (Read more: They`re Sold On Polled!!). “The first procedure is to check for horn bud. If no bud do not dehorn. If after 3-4 weeks no horn bud develops your animal is likely polled. Another really good indicator is double eyelashes. A smooth head and double eyelashes should mean polled right away. Some calves and especially males can develop small immature buds or scurrs much later at 4-6 months or even older. In this case testing your calf with the German test or the UC Davis test is the best idea to avoid confusion.” He offers this encouragement “

There is a small learning curve but after a breeder gets a couple polled calves he will understand that smooth (like glass smooth) means polled, and it will get easier from there. “

Polled Procedures or “When in doubt, test!”

The test currently used through Holstein is the Igenity test, which we are told is accurate to 95% which is really quite good however we are all aware of the bulls Shine, and Balti being the exception. The most accurate test today is the German or UC Davis test closer to 99.9% or greater. However nothing can be said to be 100% because in genetics natural mutations can, and do occur. It should be noted no polled test can save poor management of mixed up hair samples.  Of course, to err is human but when in doubt, test. For Homozygous calves obviously the only way to know is either wait until several offspring are born polled from one horned parent, or test.  However in today’s day and age nobody wants to wait so we simply have to trust the best test at our disposal.

Is Polled Suffering from a Bad Code

Firstly the POC code currently in place naturally tends to lead some to believe there are “polled carriers” which only confuses the matter even more. There is no such thing as a “Polled carrier” animals are either polled or horned. Roy MacGregor, offers this opinion. “I think giving a dominate trait a recessive code is the wrong approach. It would be simpler to add P or PP right in the name. Nobody has to go looking for codes. It’s all right there right in the name, and with proper protocol at registration (simple pedigree research) and proper testing (when needed) this could easily be automatic.”

The Polled Learning Curve

For those who have been following some of the questions and concerns, MacGregor provides his viewpoint. “I think A.I’s all over the world have now panicked and realized all polled bulls need to tested at UC Davis, so the initial shock is probably over. However the problem now is what to do with all the females coded as POC on the 95% accurate Igenity test? This whole POC coding adventure has been especially frustrating for those who have been dealing with polled for years. Imagine being told you have to test something for POC that is obviously polled? Would you ask a breeder with a Red calf to test it for *RC? Polled is still fairly new so hopefully over time common sense will prevail, people just need to relax, slow down, and follow step one (check for the horn bud).”

The Bullvine Bottom Line

So, how do you see polled in your breeding program? Is it an opportunity? Is it an annoyance? Is it a necessity? The genetics are rapidly being established that mean there is no sacrifice in genetic merit if you breed for polled dairy cattle.  The first choice of public opinion is moving quickly in favor of polled. From the sidelines, to headlines to main line it’s time to ask yourself, “When it comes to polled, what line will I commit to?”


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Accountability, Wikipedia tells you that accountability is the answerability, blameworthiness, liability, acknowledgment and assumption for the resulting consequences.  Yet in the dairy genetics marketplace it seems to be a word that is seldom used, although very much required.

Dairy cattle genetics is big business.  Millions of dollars change hands every year, yet the level of accountability, in some cases, appears to be non-existent.  Once the genetics are sold who has the liability for the resulting animals?  Why are the breeders or sellers not responsible for the performance of the resulting animals?  Genomics and other tools have given us greater “confidence” in the reliability of the genetics we are investing in, so why aren`t the sellers of these genetics more responsible for the results?

Genetic Mutations

Recently there have been a couple of situations that have raised my concerns about responsibility.  The first occurred in New Zealand, about a year ago.  More than 1500 animals descended from Matrix a commercial Holstein-Friesian bull carry a genetic mutation that produces hairy, heat-intolerant, poorly lactating heifers.  The breeders affected by this problem feel the semen company did not deal openly with the problem and are being less than “cooperative” in seeking a solution for their affected members.  (Read More: New Zealand Dairy Farmers Seek Compensation For Hairy Calves).  Now this case is a very challenging one as Matrix is actually a result of a genetic mutation that occurred naturally and happens regardless of the breeding method used.  Genetic defects such as BLAD, CVM, Brachspia, Factor XI, DUMPS, CIT, and Mule Foot are all tested for and screened by the A.I. companies and as a result see very limited occurrence.  “Hairy calves” such as these ones resulting from Matrix have not been tested for and as a result it is surprising that there has been such a case.  So while it is genetically explainable and no one could have predicted this, the reaction of the company that sold and marketed Matrix, Livestock Improvement (LIC) is a concern.  They are refusing to pay any compensation as “most farmers recognize that these rare mutations are naturally occurring and simply a fact of life.” Having said that, for the future, the LIC is no longer selling Matrix semen and offers free genetic testing to identify calves with the mutation.  The question of legal and financial responsibility appears to be one that will take some time to answer in this case.


Through multiple, independent genetic tests, it has been confirmed that 7HO11781 Pine-Tree Colt SHINE-P-ET does not transmit the polled gene as previously believed.

Now not all mutations are a bad thing.  There was a time when Red & White calves where disposed of.  Today this is a “mutation” that many breeders desire.  Another mutation that is heavily sought after is polled (Read more: Polled Genetics – Way of the future or passing fad? and  They’re Sold On Polled).  In this case, the resulting polled heifers sell up to   250% higher than non-polled animals of equal genetic merit (Read more: An Insider’s Guide to What Sells at the Big Dairy Cattle Auctions).  However this highlights another story that caught my eye.  Recently Select Sires announced  that  Pine-Tree Colt SHINE-P-ET does not transmit the polled gene as previously reported  (Read More: Shine P Conflicting DNA Results for Polled Gene).  This touched off some very interesting reactions from breeders. The polled trait in dairy cattle can only be genetic tested with haplotype marker testing, which does allow for rare errors to be made.  This is quite different than actual gene testing that is available for genetic recessives like CVM or BLAD. Having said that, how did this sire make it to market without being more thoroughly screened?  The fact that once Shine-P’s non-polled status was discovered he was removed from their “Super Sire ™ lineup and no longer marketed”.  This indicates that his main genetic merit was the fact that he was a polled sire. Though I do commend Select for taking instant action and putting out a press release.  Not wanting to sweep it under the carpet they handled this well.  In such cases in the past other studs have not disclosed this information or claimed it was a case of mistaken ear tags.  Is there a test for stupidity?

Are Dairy Cattle Genetics Companies Made of Teflon?

Now both of these stories highlight some very rare occurrences, which in their own right would not have me thinking that the companies who sell dairy cattle genetics are not willing to take responsibility for the product they sell.  However they got me thinking about other issues, such as – inability to conceive, short herd life, deep udders, bad feet, poor production.  If a sire or animal is marketed to be high in these traits and the resulting animal proves to be well below expectations, exactly who is to blame?

Currently the only recourse is in not purchasing genetics from that company again.  This is an action many breeders are slow to take, as they seem to bleed the colors of their desired A.I. company.  After all, it’s hard to believe that the AI company they’re loyal to is unconcerned about unfulfilled claims.  However, should that be the case?  So should breeders suffer?

The Dairy Marketing Code of Conduct LOGO

The Dairy Marketing Code of Conduct LOGO
Program members can use this logo to show that they uphold to the standards of this program.

Marketing Accountability

Another example of this is when it comes to dairy cattle marketing.  The false representation of animals has been a hot question among many breeders and has inspired us here at the Bullvine to start the Dairy Marketers’ Code of Conduct (Read more: Introducing The Dairy Marketing Code of Conduct and Dairy Cattle Photography – Over Exposed).  The lack of accountability for the resulting genetic product is one of the biggest differences between photo retouching of super models versus dairy cattle.  You are not purchasing the super model’s genetics you are purchasing the clothes, perfume, etc. that she is wearing.  Even though you are purchasing the genetics of the animal in question, you never really know if the cow/heifer/bull actually looks like she/he does in their picture.  Hence the need for some symbol to ensure that the company marketing these genetics is willing to take responsibility for the outcome.

The Bullvine Bottom Line

The genetic advancement of your herd is one of the greatest long-term investments breeders make.  If you invest thousands of dollars in something you should have a minimum level of expectation for performance?  There are no guarantees in life. Having said that, what happens when expected performance and actual performance are not even in the same stratosphere?  What if it was your tractor? Your milking equipment?  That’s right.  People justifiably get mad….. in most cases.  So why is this not the case when you invest in dairy cattle genetics?

To get a copy of the Dairy Marketing Code of Conduct please click here.

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GOLDEN-OAKS PERK RAE – 2012 Golden Dam Finalist

Thursday, September 27th, 2012

Golden Oaks Farm, former owners, and Adolf Langhout, current owner, are justifiably proud of the achievements of GOLDEN-OAKS PERK RAE – Red-ET EX-90. Perk Rae is an 8thgeneration EX and she is a red Roxy.  She has 7 EX sisters. Her sire, Burket-Falls Perk-Red, is a breeding product of Burket Falls Farms in Pennsylvania where the 270-head herd is 80% polled.  With that family line behind and beside her and strengths that include protein (+16kg) daughter fertility (103), milking speed (107) and temperament (106), it isn’t surprising that she is a contender for 2012 Golden Dam.



Perk Rae is a Prolific Embryo Producer

Perk is impressive in her own right as a long bodied cow with power and dairy strength. She supports all of that with an excellent udder and outstanding feet and legs. She was on a continual flush program at Golden Oaks, performed by Sunshine Genetics of Whitewater, WI and recently has milking daughters from Alexander, Goldwyn and Shaquille. Perk Rae flushed really well and sold more than 100 of her embryos around the world.  (Read – What Comes First the Chicken or the Egg?) With ten years in their breeding program she had a total of 81 registered direct offspring including 10 VG and one EX-92.

GOLDEN-OAKS DUR RAE1 VG-89-3YR-CAN – daughter of Perk Rae

GOLDEN-OAKS DUR RAE1 VG-89-3YR-CAN – daughter of Perk Rae

Perk’s Imposing Number of Daughters Also Perform on the Plus Side

What is distinctive about Perk Rae is her capacity to transmit her quality to the next generation. Perk Rae has Very Good daughters by Vince, Mr. Burns and Durham.  They all have high production. Her best daughter, by Durham, is Golden-Oaks Dur Rae1.  She earned the maximum score VG89 as a three year old.  Her production at three years was 13,530kg, 3.4% fat and 3.2% protein. Golden Oaks is working with a Goldwyn daughter who as a GTPI of +1910. As well, she has 8 VG daughters in the USA.

Perk Rae’s Sons Considerably Improve the Breed

Perk Rae has numerous sons including Mr Perky at ABS Global, Rocco P at ABC Genetics and Parkson at Trans-World Genetics. Grandsons in AI include Ventur Proxy PP-Red – homozygous polled Red Mitey P x VG Durham x Perk Rae at DairyBullsOnline (Read – They’re Sold on Polled).  In particular there is considerable enthusiasm for the polled and red daughters of Golden Oaks Rocco-Red (Redman x Perk Rae).

Perk Rae Mates Well

Nate Janssen, Dairy Operations Manager of Golden Oaks, reports that the best matings on Perk Rae have been Redman, Durham and Goldwyn.  “A lot of Perks best descendants are from her Redman daughters.”  Durham worked well, as mentioned previously, with a 92 pt daughter by him.  Nate adds, “Goldwyn helped bring a little more angularity and style into the picture.”  He outlines a two-part marketing strategy.

GOLDEN-OAKS PEACH-P-ET VG-85-2YR-CAN - daughter of Perk Rae

GOLDEN-OAKS PEACH-P-ET VG-85-2YR-CAN – daughter of Perk Rae

Perk Rae And Her Family Are In Demand in the Market

“Although we like to keep red in the picture, there is a market for high polled B&W animals, so we are using some of the top B&W as well and protecting for milk and health traits.”  Presently there is large demand. “At our farm we have a PP Colt Daughter that we are currently flushing to fill contracts.  We also have a polled Shamrock daughter that is 2000 GTPI.” There are progeny by over twenty-five different sires registered in North America and Europe.

SCIENTIFIC DEBUTANTE RAE EX-92-4YR-USA DOM GMD 2* – sister to dam of Perk Rae

SCIENTIFIC DEBUTANTE RAE EX-92-4YR-USA DOM GMD 2* – sister to dam of Perk Rae

There are Many Perks to Working with Perk Rae

Perk Rae is also the winner of the 2012 Red Impact Award from Holstein International.  Second in family to win this award.  Her dam’s sister, Scientific Debutant Rae, won it in 2010.  In 2011, going under the hammer for $20,000 Perk Rae was the top seller at the National Red & White Convention Sale. Presently, Perk Raw is owned by Adolf Langhout of the Netherlands who plans to keep Perk Rae-Red at Sunshine Genetics in Wisconsin and export her genetics around the world where her descendants are continuing to garner attention. “It is very interesting that two direct daughters and one granddaughter are selling in the World Classic Sale at World Dairy Expo this year!”

The Perk Rae Advantages.  She’s Polled. She’s Red.

New owner A.L.H Genetics is happy with their purchase. Embryos imported from embryos purchased previously resulted in a VG-86 Lawn Boy heifer in the Netherlands and the popular Lawn Boy son Lewitan PP at Mastrrind in Germany. The unique polled and red qualities of Perk Rae mean that her owners have sold her genetics all over the world. (Read – Polled Genetics: Way of the Future or Passing Fad?) “Since she is red, high type, deep pedigree, and polled, with a unique sire, there are endless markets!”  He happily points out the obvious, “There are not many excellent cows that are red as well as polled.”

Do you think Perk Rae deserves to win our 2012 Golden Dam Contest?  Let us know. Your vote counts.