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Exciting Times for Butlerview

Friday, November 9th, 2012

The dairy cattle business is built by people who have the passion and persistence to bring their dreams to reality such as Butlerview Farm of Chebanse, Illinois. Butlerview, which is owned and operated by Jim and Jeff Butler and their mom Joyce, is a state of the art facility, where brood cows and show animals are on display at all times in one location. It is the realization of a family dream based on their passion for cattle.

Cookview Goldwyn Monique EX-92 EX-95 MS Reserve Grand Champion, Intermediate Champion, 1st Sr 3-Year-Old/Best Udder Owned with Joe & Amber Price

Cookview Goldwyn Monique EX-92 EX-95 MS
Reserve Grand Champion, Intermediate Champion, 1st Sr 3-Year-Old/Best Udder
Owned with Joe & Amber Price

Field of Dreams Facility

The original facility from the 1970s has undergone major renovations, with utmost attention to cow management, comfort and presentation.  From hutches, through the heifer facility, to the box stall barn, every detail has been carefully considered to provide the best environment and allow the animals to reach their full potential.  Separate housing for bulls and complete federally approved flushing facilities round out this field of dreams cattle genetics business.


Dam of Gold Chip GTPI+2450 – #2 Genomic Sire 4/11
Her daughter, Goldwyn Cash GTPI+2324 is the #1 GTPI Goldwyn of the Breed 4/11

Build It and They Will Come

Years of experience in sales and marketing and a passion for cattle have come together in this start to finish home for the production and marketing of elite dairy genetics. Jeff admits that attracting clients can be a two step process. “Type brings the foot traffic to the farm.  But genomics and pedigree get them buying.”

R-E-W Happy Go Lucky-ET HM Intermediate Champion, 1st Milking Yearling/Best Udder WDE 2012

R-E-W Happy Go Lucky-ET
HM Intermediate Champion, 1st Milking Yearling/Best Udder WDE 2012

Growing Pains: Challenges and Opportunities

Jeff acknowledges the challenges they face. “Like most businesses that are going through rapid expansion, there are certainly growing pains along the way.” The logistics alone require constant attention to detail.” We need to turn our animals 2.5 times per year for proper facility utilization.  That means keeping most newborn animals no more than 4-6 months.  This means we have to plan what sales animals are going to, contact people that have purchased 1st choices from us and get them to pick their animals, decide what bulls studs the qualified males will go to and arrange all of the proper testing.”


Goldwyn daughter of 2012 Golden Dam Finalist REGANCREST-PR BARBIE
Daughters currently at Butlerview by Supersonic, Bookem, Shamrock (GTPI +2443), Snowman, Greatest (GTPI +2358), Large (PTAT +4.13), Epic & Numero Uno

Butlerview Success Formula: People, Talent and Time Off

Even though the vision is quite large the success formula is quite simple explains Jeff. “We try to have the best employees we can find because they are the most important asset we have. We teach them how we want things done and then let them do their jobs without micromanaging them.” He adds that, “It is important to make sure that employees get some time off to prevent burnout in this type of environment.”

BVK Atwood Arianna-ET VG-89 1st Jr 2-Year-Old/B&O/Best Udder WDE 2012 Owned with Frank & Diane Borba

BVK Atwood Arianna-ET VG-89
1st Jr 2-Year-Old/B&O/Best Udder WDE 2012
Owned with Frank & Diane Borba

Marketing Strategy says “No!” to the Familiar and “Hello Wow Factor!”

The environment Jeff is referring to is the one where every animal and client benefits from the facilities and expertise offered by Butlerview Farm, Jetstream Genetics and Butler Fellers Auctions.  These are the three pillars of success according to Jeff. “I think what helps the success of Butlerview is that there are synergies between having the farm and having the auction company in Butler-Fellers to market the animals.” He points to the advantages. “This allows us to have a pulse and relationships with the buyers and sellers in the marketplace.” Each auction is an event in and of itself but Jeff doesn’t leave out the additional benefit of having the Jetstream bull stud. “This provides another avenue to market some of our bulls.”

Ms Atlees Shottle Aubry VG-88 EX-MS

Ms Atlees Shottle Aubry VG-88 EX-MS
Full sister to AFTERSHOCK

Buyers Come Through the Door for Type but Stay for Genomics and Pedigree 

A keen observer of the marketplace, Jeff homes in on what is most important to clients. “For show cows the most important thing I look for is the udder.  The other things I look for are style and show appeal, width of rump, openness and angularity, functional feet and legs and great front ends, with smooth blending of shoulders and long necks extending upward out of the shoulder. If they have all of that, then I look at size and length of body to make sure they are big enough.”  On the genomic side he has priorities as well. “For genomic animals, I look at three things in order: 1 Cow families and maternal lines; 2. Conformation of the individual; 3. GTPI score. Milk, fat, protein and high Type are the most important numbers that I look at. When trying to market offspring from them, I think those are the most important characteristics that the majority of our customer base looks at.”

RockyMountain Talent Lisorice EX-95 All-Canadian 2012 & 2011 All-American 2011

RockyMountain Talent Lisorice EX-95
All-Canadian 2012 & 2011
All-American 2011

Butlerview Seeks to Provide Exclusive Genetics

The team at Butlerview never loses sight of the fact that the goal is to be a world leader in top-ranked genomic and breed-defining type sires. “For type and show cows, we are using Gold Chip, Atwood, Brokaw, Sid, Colt 45 and Numero Uno because we really like the calves.  We anticipate using Licorice’s 2 sons that will be coming out in early 2013 at Jetstream Genetics: a red Destry son and a RC Goldwyn Son.” He outlines how they are approaching the genomic sires. “For genomic sires we are using Cashcoin, Cashmoney, Colt .45, Numero Uno, Supersire and have also ordered some Liquid Gold semen that we will be using.”


2nd Jr. 2-Yr-Old World Dairy Expo 2009
Res. All-American Jr. 2-Yr-Old 2009
Full Sister to Atwood & maternal sister to Aftershock

World Vision for Butlerview

These are exciting times to be in the dairy breeding business and Jeff offers this opinion. “Probably the two biggest game changers have been the ability to IVF animals which allowed a much quicker and more profitable ROI on the purchase of elite animals and then the invention of genomic testing which provides a tremendous tool for identifying the elite animals.”  He looks ahead to an exciting future with three important developments: “I see the value of high genomic males increasing for farmers as they move closer to 2013, when they will be able to test their own bulls. I see high genomic males topping public auctions much like high genomic females currently do.  I see the price of early semen from the high genomic bulls increasing rapidly in price, which will greatly benefit farmers.”

Ms Dundee Belinda-ET EX-94 EX-94 MS 3rd 5-Year-Old/1st Bred & Owned

Ms Dundee Belinda-ET EX-94 EX-94 MS
3rd 5-Year-Old/1st Bred & Owned at 2012 World Dairy Expo

Butlerview Shares Advice With Young Breeders

Jeff’s passion for the industry extends to everyone who shares his enthusiasm and particularly those just starting out. “When it comes to acquiring animals, I would encourage young breeders to look very closely at the maternal line.” His reason is based on years of experience.” It is much easier to market an animal when people around the world recognize the cow family that you are trying to market from.”

Micheret Alexandra Sid VG-89 5th 4-Year-Old WDE 2012

Micheret Alexandra Sid VG-89
5th 4-Year-Old WDE 2012

Innovation Changes Butlerview. Butlerview Innovates Change

If you stand still as the industry changes, eventually you will be left behind.  Through his new endeavours and keen eye for analysis Jeff talks about how modern marketing is based on engaging with the customer. He advises, “I would use the social media such as Facebook, print media and websites to get your message across to people.” He adds. “Today’s market is truly a global market.  You have to design messages that will reach and appeal to people all around the world.”

Peirstein Goldwyn Frisou EX-94 7th 5-Year-Old WDE 2012 Owned with Frank & Diane Borba

Peirstein Goldwyn Frisou EX-94
7th 5-Year-Old WDE 2012
Owned with Frank & Diane Borba

Bullvine Bottom Line

As Butlerview moves toward an exciting future Jeff is enthusiastic. “There are unlimited possibilities ahead.”  They look forward to working to grow their own business and those of their clients.

The first achievement of MD-DELIGHT DURHAM ATLEE EX-92-4YR-USA DOM GMD 2* was when she caught the attention of good cattle men. She was purchased by Fosters (North Carolina) as a young calf at the Maryland Convention Sale.  That is where eventual owner, Mike Heath of Heath Holsteins, first saw her and couldn’t get her out of his mind. He bought her the following year.

The Right Heifer – The Right Pedigree – The Right Partnership



For $20,000 Heath was able to work with Atlee.  The first step in the process was taken when she classified Very Good-85 as a two-year old. The partnership of Heath, Jason Lloyd and Rick Allyn got together to see if they could make money marketing and showing Atlee. She didn`t disappoint when she won her class in the Massachusetts State show.  At Madison she placed 15th in the senior two-year-old class and then, less than a week after calving as a three year old, MD-Delight Durham Atlee was named Reserve Intermediate Champion of the 2005 International Holstein Show.

Atlee Makes a Name for Herself with the help of Her Team

It was that great start in the showring that kick-started Atlee to international recognition. Heath, Allyn and Lloyd pulled together and their teamwork saw her through calving, show preparation and the rise to stardom at Madison. It`s not difficult to imagine the enthusiasm these cow men had for this descendant of the Adeen family.

Atlee`s Pedigree is Showy and Productive


MS KINGSTEAD CHIEF ADEEN EX-94-2E-USA DOM 2* – 2nd dam of Atlee

Show type is written all over Atlee`s pedigree. Her granddam (MS KINGSTEAD CHIEF ADEEN EX-94-2E-USA DOM 2*), great aunt (SHOREMARE S ALICA EX-97-3E-USA 6*) and great granddam (AITKENBRAE STARBUCK ADAEX-94-2E-USA DOM 4*) all have been All-American, All-Canadian or Grand Champion at Major Shows. Her dam was not shown but classified Very Good 88 during her first lactation. Additionally Atlee`s sire stack Goldwyn x Storm x Skychief x Starbuck has very high conformation numbers and above average production.

Atlee’s Stats Add Up

Most notable is that Atlee was Reserve Intermediate Champion at the 2005 International Holstein Show. A great follow up to placing 15th as a Senior Two Year Old in 2004. In her second lactation Atlee scored Excellent-92. That is the maximum score achievable for a second lactation cow. In two lactations she produced 35,265 kgs of milk, 5.0% Fat and 3.3% protein.

Atlee Goes Beyond Pure Gold to Simply Magical 

Lafontaine Aftershock Arrie – Junior Champion World Dairy Expo 2012

Lafontaine AFTERSHOCK Arrie – Junior Champion World Dairy Expo 2012

The magical cross – often referred to as “golden” is the one to Braedale Goldwyn because it resulted in many sons and daughters who are making significant contributions to the breed. That golden Goldwyn flush not only resulted in the current number one proven type sire , Atwood (PTAT 4.16) but also produced Alta Amazing (PTAT 3.77 ), Avalanche (PTAT 3.48) and Atlantic (PTAT 3.02) in the USA. Four sons above 3.0 PTAT.  This is a “first” ever group. In Canada the flush produced Atticus (CONF +14) and Attic (CONF+11) both awarded Superior Type in 2012. Atlee’s Shottle son, Aftershock, is now officially proven in Canada at CONF +16 and he sired the Junior Champion and Reserve Junior Champion at the International Holstein Show 2012. Yet another Goldwyn son, Ridgefield Delete (PTAT 3.52) is superior proven in Spain. Genomic evaluations for type have played a significant role in Atlee’s sons being used extensively. Before being proven, Atwood was the number one genomically tested bull for type.

Atlee’s Daughters Rise to the Top Everywhere

MS ATLEES GOLDWYN ARIEL EX-92 EX-MS - daughter of Atlee

MS ATLEES GOLDWYN ARIEL EX-92 EX-MS – daughter of Atlee

Atlee’s Goldwyn daughters are also outstanding. In the USA Ariel EX92 was Reserve All-American Junior 2 yr old in 2009 and subsequently sold for $1.5 million dollars for her, eleven daughters, six sons and four pregnancies.  Abigail EX91 has had many daughters sell for high prices. Arista VG88 has had daughters top many sales.  Avery VG87 2yr has many daughters and granddaughters near the top of the index lists. Ava VG88 2yr is on an extensive flushing program.  In Canada Albany VG87 2yrs, already has four VG two year olds.  In the UK, Golden Atlee VG87 and Gold Atlee VG88 are the foundation for new cow families in that country.


MS ATLEES SHOTTLE AUBRY VG-88 EX-MS- daughter of Atlee

Other high Atlee daughters include Aubry, her only Shottle daughter, who has many high genomic sons and daughters. Arlene VG86 (Adam) is a foundation for a new family at Reagancrest, Farnear and Siemers. Autumn (Roy) was the winning fall calf at the 2007 International Holstein Show and All-American Fall Calf and in 2008 was the All-American Milking Fall Yearling.


BVK ATWOOD ABRIANNA VG-89-2YR – 1st Jr. 2yr WDE 2012

BVK Atwood Ariana VG89-2yr is an Atwood daughter with a double dose of Adeen genetics. Recently she placed first in the Junior 2yr old class at the 2012 International Holstein Show after being Intermediate Champion at the 2012 Illinois State Holstein Show.

Atlee Had A Short Career But is Making A Colossal Impact

Unfortunately cancer claimed Atlee early in life but not before she had been flushed extensively. Her offspring, both sons and daughters, continue to build the outstanding legacy of this Golden Dam Finalist.

Do you think Atlee deserves to win our 2012 Golden Dam Contest?  Let us know. Your vote counts.