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top read 14 iconDoes your farm have a Facebook page?  Have you ever wondered what it takes to have a successful Facebook page for your dairy farm?  Well, look no further!

There is no question that Facebook has changed how dairy breeders connect with other breeders around the world.   Facebook has replaced the old print publications of the past. To find out the latest news and information, many breeders have either stopped advertising or have reduced how much they advertise in print publications and now leverage the power of Facebook to get their message out to the dairy community.

The following are the top 10 dairy breeder Facebook fan pages.   They have been evaluated based on, readership, engagement and the use of best practices.  Please note: In order to qualify for this list they needed to be an actual Facebook fan page and not a personal account.

10. Vanzetti Holstein

Vanzetti Holstein

1,108 Likes          167 People Talking About This    18 Posts Per Month        Joined Facebook on 08/25/2010

The only non-north American breeder page on our list, Vanzetti Holstein are from Turin Italy.  They have over 180 cows milking in two Lely robots.  Always sharing great content from around the world, their Facebook page has become very popular with those who follow them.

9. Ferme Jacobs

Ferme Jacobs

4,279 Likes          152 People Talking About This    16 Posts Per Month  Joined Facebook on 11/21/2010

Doing an excellent job of sharing their many successes from the show ring, Ferme Jacobs has developed an extremely strong and loyal following for themselves. (Read more: FERME JACOBS: SUCCESS IS ALL IN THE FAMILY!)  For those that follow the North American show scene, the Ferme Jacobs Facebook page has become a must see, especially during World Dairy Expo, where the team at Ferme Jacobs produces many outstanding videos of their trip, highlighted last year by winning Supreme Champion honors with Maya (Read more: Ferme Jacobs 2013: A Journey of Magic, Maya and Mastery!).

8. Mistyglen Holsteins

Mistyglen Holsteins

1.952 Likes          107 People Talking About This    25 Posts Per Month  Joined Facebook on 05/16/2010

Posting some of the most beautiful farm scene pictures on the web, Mistyglen Holsteins, recently installed a new Robotic milker and documented the whole process on their Facebook fan page. (Read more: Mistyglen Take Two: “Siblings and Robots Inc.”)  Mistyglen’s Facebook page does an excellent job of demonstrating to non-dairy breeders what a positive Dairy farming operation looks like.

7. Kingsway Farms

Kingsway Farms

2.245 Likes          141 People Talking About This    20 Posts Per Month  Joined Facebook on 07/17/2111

Never afraid to shy away from a great conversation, the McMillan family of Kingsway Farms in Hastings Ontario does an excellent job of sharing their success and developing reader engagement.  Snapshots of the next great ones can regularly be seen on their Facebook page as well as many great conversations about what sires are getting the job done, or insight into what many breeders are talking about.

6. River Valley Farm

River Valley Farm

4,477 Likes          584 People Talking About This    30 Posts Per Month  Joined Facebook on 05/21/2010

A 300-cow family farm focused on developing breed-leading cow families that deliver genetics that producers around the globe can believe in and trust, River Valley Farm does a good job of building their brand through Facebook.  With their recent agreement with Select Sires and the 7JE5000 stud code series, River Valley has certainly added Facebook as an important component of their marketing strategy.

5. Deer Hill Ayrshires & Brookview Ayrshires and Holsteins

Deer Hill

Deer Hill Ayrshires
1,368 Likes          125 People Talking About This    20 Posts Per Month  Joined Facebook on 03/18/2011

Brookview Ayrshires and Holsteins

Brookview Ayrshires and Holsteins
1,060 Likes          280 People Talking About This    30 Posts Per Month  Joined Facebook on 07/02/2011

For those of you that think you need to be a Holstein breeder in order to have success on Facebook, you need to look at Deer Hill Ayrshires from Maine, and Brookview Ayrshires and Holsteins from New Zealand.  These two herds do a fantastic job of regularly posting and have built up an extremely loyal following.  Both do an excellent job of posting unique content that is non-promotional and very engaging.  (Read more: The Magic of Francesca)

4. Ferme Blondin

ferme blondin

6,442 Likes          567 People Talking About This    30 Posts Per Month  Joined Facebook on 07/07/2010

Ferme Blondin certainly knows about the power of using Facebook to drive genetic sales.  Dann Brady and the team do a great job of sharing what genetics they have available, while not boring you with nonstop sales messages.  They use a good mix of content to make sure that breeders are up-to-date, but not tuning out.  With some of the best genetics in the world, their following has indeed reached the International marketplace cost effectively through Facebook. (Read more: FERME BLONDIN “Passion with a Purpose Builds Success”)

3. Milk Source

Milk Source

5,556 Likes          3700 People Talking About This  15 Posts Per Month  Joined Facebook on 07/21/2010

Milk Source, LLC operates dairies, animal-care facilities and cropland in Wisconsin, Michigan and Kansas.  With both genetics to market as well as consumers to build brand awareness for, Milk Source has a variety of content on their Facebook fan page.    With cows like Blondin Redman Seisme-Red getting ready for World Dairy Expo, Milk Source has built a broad and diverse following on their Facebook fan page.

2. Sandy-Valley Farms

Sandy-Valley Farms

2,976 Likes          645 People Talking About This    22 Posts Per Month  Joined Facebook on 01/19/2012

Possessing some of the best genetics in the world, might make some dairy breeders get lazing with their marketing strategy, Not Sandy-Valley Farms.  (Read more: Pine-Tree Monica Planeta Is the New Genomic Super Star Maker) Instead of just posting their outstanding results, Danae Bauer and the team at Sandy-Valley do an excellent job of using photos to help build engagement.  Danae has done such a great job of this she has recently started her own successful photography business, Farmgirl Photography.  (Read more: DANAE BAUER: Capturing the Passion)

1. Luck-E Holsteins

Luck-E Holsteins

8,205 Likes          833 People Talking About This    12 Posts Per Month  Joined Facebook on 03/07/2010

With one of the top type herds in the world, Luck-E Holsteins has done a fantastic job at marketing their genetics through Facebook.  It’s not just luck for the team at Luck-E they have put a great deal of effort into developing the largest following of any Dairy Breeder Facebook fan page in the world.  With many outstanding classification and show results to share with the world, Luck-E Holsteins certainly has figured out how to use Facebook to market their genetics to the world.  (Read more: Luck-E Holsteins: The Harder they work, the Luck-E-r they get!)

There is no need to reinvent the wheel. Instead, check out what others are doing and tweak these strategies to make them your own!

What do you think about the above Facebook pages? Please leave your comments below.



To learn how to get your farm on Facebook download this free guide.




Richard Caverly (award)No one is ever truly prepared for massive peer recognition such as that experienced by Richard Caverly when his name was announced at the 2013 recipient of the Klussendorf-Mackenzie Award at The 47th World Dairy Expo. (Read more: Maine Native Wins Klussendorf-Mackenzie Award)  It was obvious that Richard was deeply moved. “This honor to me is so humbling.  The generation I competed with is an amazing group!  There is no way to compare yourself to the likes of Mark Reuth, Joel Kietzman, Ken McEvoy, Paul Petriffer, Scott Hussey, Barrie Potter and the list goes on!  (Read more: Charlie McEvoy: As Good as Gold)  This is a generation who competed with dedication and passion!  They were not at the show to try to sell you their cow, they were there to win, and every cow was special to them!  This generation learned from the generation before them and learned early how to do it all.  They are specialists, only they specialized in every aspect of the show.  The wheelbarrow is as familiar to them as a pair of clippers.” Richard sums up his admiration with this unforgettable phrase.


“They would make a hummingbird look like it had no work ethic!”

Now that’s a picture to keep in your mind’s eye from now on, whenever you think of those men and women who have the perfect touch when it comes to working with cattle.  The ability to lift each animal they are focused on to a whole new level.  As Richard Caverly heard the applause which signified that he had earned a special place among dairy industry peers, we wonder which came first for him– the passion? Or the perfection?  Richard himself would humbly divert the attention and tell you that he owes most to the people themselves– his wife, family, friends, dairy co-workers and mentors.

Caverly’s Love Cows and Produce Champions

Richard’s passion lifelong passion for cows began young and began at home. “My start with cattle came at an early age, as my father “E.C.”, along with his two brothers Frank and “Pudge”, were owners of Caverly Farms in Clinton, Maine.  They started their Ayrshire herd as a 4-H project that was their own responsibility, as their father was the head of the highway commission and constantly “On the road”!  They received help from my great Uncle Edgar – my wife Beverly’s Deer Hill herd resides on his farm today.  The brothers bred and developed many All-American and All Canadian cattle, including the a Royal Junior Champion in the ‘60’s and 1978 Madison Grand Champion and Reserve Junior Champions.  The farm is unique in that along with these dairy champions my cousins have had National Champion with their Beef Shorthorn cattle as well.” Richard appreciates these strong family ties. “I am blessed with amazing family support, all the way from my Uncle Frank to my youngest sister, Leah.” He then zeroes in on the one who means so much to him.

“Of everyone in my life, my wife Beverly Donovan is my biggest hero.”

It isn’t surprising that Richard and Beverly share a common vision for what they believe in. He proudly identifies the strengths of his soul mate.  “Her passion for success and her dedication to making sure her animals get their due is unmatched!  Commitment should be her middle name as she truly puts the Ladies of Deer Hill at the top of her life.  She is thankful for those who have helped her, and she is free with her help to others.”

Picking a Winner – “It Starts with Seeing the Potential”

When someone becomes exceptional at what they do, we want to credit it to some extra special gene that propels their performance. Laying no claim to special powers Richard feels success is simply a process. “For me, I enjoy watching an animal reach her potential. You need to identify what you can do to help her reach it. Then it is very special to watch a cow rise above and get to the level that you envisioned.  There is an extreme amount of trust given to any individual blessed with the care of an animal.  Most important is the trust of the animal. It takes a lot of dedication to properly care for and handle them.  I have many tired friends who share the passion; their dedication wakes them up on cold damp mornings and it is their commitment that makes them stand out in such a demanding industry!”

Richard’s Role Models “They believe vacation is a place where they can take their animals!”

Richard has learned from those he admires. “My Uncle Frank at 72 is still the hardest worker I have ever known along with the biggest supporter of my endeavors!  Craig Hawksley the breeder of Sweet Pepper Black Francesca is a man I idolized as a kid.  Craig is perhaps one of the most under-the-radar people I know as his passion for breeding is unmatched!”

Richard’s Dairy Tale “Follow the Bread Crumbs

The stories of those who have led Richard on his journey are many and important to him.  “Steve Briggs and his family developed a friendship with my family before my time. Then they trusted me when I was young, helping me every step along the way.  Steve has the “Hansel and Gretel” approach as he feeds you one bread crumb of knowledge at a time yet allows you to learn so much through patience and dedication. “Richard has been accompanied by fine dairy teachers and teammates too. “Ernest Kueffner and Terri Packard are the most attention-to-detail, micro-managing team that I know!  Rick Allyn – I remember when we were kids and he put up a topline on an Ayrshire yearling heifer I held for him. That was a thousand heifers ago for him! Ralph Gushee went to shows with my Uncle Pudge throughout North America and luckily he took me on many trips with him throughout life!  Jim Strout is a very dear friend who along with son Jamie and friend Wayne Schofield have taken countless hours and invested them on the road and at home with the Deer Hill ladies as well.”

When Talking Cows, Every Word from Nabholz Counts!”

Perhaps the secret to Richard’s success not only has to do with how hard he works at his craft but at how hard he listens and learns from those around him.  He appreciates even the smallest daily input. “Bill Taylor is always good for an early morning text to check on me while he is mixing feed.” and values words from his heroes.  “Norman Nabholz, with his wisdom and intellect, five words can inspire!” (Read more: HALTER, PEN and GAVEL. That’s Just the Norm) Steve White and Mike Duckett took time from their own endeavors to help with Francesca.  David Wallace, who shared a friendship with my family, allowed me into his own family and always encouraged me.”  Some of Richard’s mentors were the silent type. “Gary Bowers is perhaps the quietest achiever in the industry.” No matter how they have shared their expertise with Richard, he is convinced that they also share a special skill. “All of these people get 26 hours out of a 24 hour day and take advantage of all 8760 hours a year gives you! “ Above and beyond that they have inspired Richard to the realization that “The friends you make along the way truly are always priceless!”

The Caverly Cavalcade of Firsts!

With justifiable pride this Maine native looks back on dairy cattle that he has sent to bask in national and international spotlights. “Glenamore Gold Prize makes me smile even today. So many times I was seen as “The guy who clips Prize”.  She had about as much hair as an eel, yet her success made people think I had magic clipper blades!” And the list goes on. “Oak Ridge Bruis Helga she was the first cow to have an Allen Hetts Memorial Trophy come to Maine.  Moy-Ayr Bell Beladina at 97.1 is North America’s highest classified cow ever.  This massive cow spent countless hours being paraded around by my cousin Vanessa who barely came to her knees.” His hard work earned him some fantastic memories. “Nadine’s first championship while still owned by Potwell is something I shall never forget. She made Peter Stern proud being named Supreme in Ohio and later I would work with her again with Patrice Simard at World Dairy Expo – that cow made two good friends proud!”

Richard’s Recollections – The Stuff Legends are Made of!  

There have been times when this behind-the-scenes star maker is thankful for that old adage about a picture being worth a thousand words.  One of Richard’s most awesome experiences has been preserved for posterity. “Ashlyn, Tobi, and Delilah were part of the US tandem that took the Royal by storm and Han Hopman took a priceless photo of the three with Legends Dyment, Frasier, and Brown on the straps and Empey making his final decision!” (Read more: Han Hopman: Shooting Straight at Holstein International)  For Richard, that was the shot of shots and goes into Caverly history along with this story of international success that he had a part in making. “I’ll never forget Butch Crack on the strap of Crackholm CV Roview the 2x Brasillian National Champion for the Morro Aguido herd of Claudio Mente.” And the love list goes on. “Veronica and Melanie. One trip to Ontario and two legends are acquired.”

Iconic photo by Han Hopman of Ashlyn, Tobi, and Delilah.  Three cows Richard had the pleasure of working with in his career.

Iconic photo by Han Hopman of Ashlyn, Tobi, and Delilah. Three cows Richard had the pleasure of working with in his career.

Sweet Talk. Bitter Sweet Memories.

Whenever stories are told — and there will be many, many of them — Richards thoughts will always turn to one particular cow . “Of course that is  Sweet Pepper Black Francesca, four consecutive years as National Champion to her name!” Once again it goes beyond the winning. “Most important of all Francesca made the dreams of so many people I love come true.  Francesca and Beverly showed the world that no matter who you are, or where you come from, with passion and dedication you too can achieve your dreams!”  (Read more: The Magic of Francesca)

“The Passion Too Strong to Resist!”

The 23rd Duncan Mackenzie Award winner is philosophical about the future. “Countless things change in life.   New opportunities arise.   Great things from the past remain just that, in the past.  Each generation finds its own way eventually, as it is the job of the preceding generation to help with the progress of the next.” And helping with the next generation is where Richard is focusing his talents next. “The decision has been made to work with George and Michael Liberty developing the Juniper Elite Holsteins, while continuing with wife Beverly and her Deer Hill Ayrshires as well.  George is an enthusiastic young man at the age of 19 with a dream and passion for the Holstein industry driven to take his father’s love for Juniper Farm to high levels.  It means leaving a job working with a wonderful family the Flood’s who I shall miss, yet the opportunity to work with great genetics both Ayrshire and Holstein is a passion too strong to resist.”

The Bullvine Bottom Line

The dairy industry moves forward with those like Richard Caverly who can inspire each of us with his passion, perfection, persistence and hard work. To Richard we say, “Well done!” and thanks for sharing the spotlight with all those you care about. They are a special part of your story. We at the Bullvine and your friends, family and hummingbirds salute you as you take a well-deserved place beside the exceptional examples of dairy industry character, sportsmanship, ability and endeavor exemplified by the Klussendorf-Mackenzie Award. Congratulations Richard Caverly!

All the best for all your days!!!”

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