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Breeders Choice Awards 2012-300In the age of American Idol, Dancing with the Stars and countless other franchises where the fans decide the outcome, it’s about time for Dairy Breeders to join the decision-making fun..  That is why the Bullvine has created the Breeder’s Choice Awards.  The Breeder’s Choice Awards celebrates fan favorites in the show ring, index cows, sires and dairy celebrities.  It stands alone as the only major award where real people – not industry insiders – determine the winners.

The Winners are?

Over the past month The Bullvine has been conducting surveys on our Facebook page to see exactly  who the fans would choose as the top Holstein show cattle in North America for 2012.  To qualify the animals in each class needed to place in the top five spots at either World Dairy Expo or the Royal (Read more: World Dairy Expo 2012 Holstein Show: A Battle for the Ages and The 2012 Royal Winter Fair Holstein Show – One of the Greatest Stories Evert Told ). After thousands of votes here are the winners:

COBEQUID GOLDWYN DANNY - 2012 Breeder's Choice Spring Heifer Calf

COBEQUID GOLDWYN DANNY – 2012 Breeder’s Choice Spring Heifer Calf

Spring Heifer Calf

  1. Cobequid Goldwyn Danny
    (Read more: Who’s The Next Great One?)
  2. Siemers Gwyn Glam Thisup
  3. Cherry Crest Lavanguard
PETITCLERC GOLDWYN SIDNEY - 2012 Breeder's Choice Winter Heifer Calf

PETITCLERC GOLDWYN SIDNEY – 2012 Breeder’s Choice Winter Heifer Calf

Winter Heifer Calf

  1. Petitclerc  Goldwyn Sidney
    (Read more: Who’s The Next Great One?)
  2. Kingsway Lauthority All In
  3. Sunspark Windbrook Extra
MD-DUN-LOAFIN LAUTH ELLI- 2012 Breeder's Choice Fall Heifer Calf

MD-DUN-LOAFIN LAUTH ELLI- 2012 Breeder’s Choice Fall Heifer Calf

Fall Heifer Calf

  1. MD-Dun Loafin Lauth Elli
    (Read more: Who’s The Next Great One?)
  2. Idee Goldwyn Livia
  3. Siemers Dstry Sunraygal
CO-VALE FEVER CAMILA - 2012 Breeder's Choice Summer Yearling Heifer

CO-VALE FEVER CAMILA – 2012 Breeder’s Choice Summer Yearling Heifer

Summer Yearling Heifer

  1. Co-Vale Fever Camila
    (Read more: Who’s The Next Great One?)
  2. Belfast Goldwyn Lasenza
  3. Bismer Damion Jasmine
JACOBS ATWOOD LILLY BOY - 2012 Breeder's Choice Spring Yearling Heifer

JACOBS ATWOOD LILLY BOY – 2012 Breeder’s Choice Spring Yearling Heifer

Spring Yearling Heifer

  1. Jacobs Atwood Lily Boy
    (Read more: Who’s The Next Great One? and Breeding The Next Show Winners)
  2. Crestbrooke Gap Torrie
  3. Sharp Acres ST Jessy
Lafontaine Aftershock Arrie - 2012 Breeder's Choice Winter Yearling Heifer

Lafontaine Aftershock Arrie – 2012 Breeder’s Choice Winter Yearling Heifer

Winter Yearling Heifer

  1. Lafontaine Aftershock Arrie
    (Read more: Breeding The Next Show Winners)
  2. Springway Sassy Rae
  3. Kingsway Sanchez Armadillo
Kingsway Goldwyn Artichoke - 2012 Breeder's Choice Fall Yearling Heifer

Kingsway Goldwyn Artichoke – 2012 Breeder’s Choice Fall Yearling Heifer

 Fall Yearling Heifer

  1. Kingsway Goldwyn Artichoke
  2. Kingsway Sanchez Magician
  3. Crovalley Knowledge Akika

Junior Champion – MD-Dun Loafin Lauth Elli

R-E-W Happy Go Lucky - 2012 Breeder's Choice Fall Yearling In Milk

R-E-W Happy Go Lucky – 2012 Breeder’s Choice Fall Yearling In Milk

Fall Yearling in Milk

  1. R-E-W Happy Go Lucky
    (Read more: World Dairy Expo Winners: Investment Worthy and Exciting Times for Butlerview)
  2. Dougal Lea Goldwyn Danita
  3. Blondin Alexander Mariska
BVK ATWOOD ABRIANNA - 2012 Breeder's Choice Jr. 2yr old

BVK ATWOOD ARIANNA – 2012 Breeder’s Choice Jr. 2yr old

Jr. 2 year old

  1. BVK Atwood Arianna
    (Read more: World Dairy Expo Winners: Investment Worthy)
  2. Joleanna Gold Pourinrain
  3. Jacobs Atwood Melody
Valleyville Rae Lynn - 2012 Breeder's Choice Sr. 2yr old

Valleyville Rae Lynn – 2012 Breeder’s Choice Sr. 2yr old

Sr. 2 year old

  1. Valleyville Rae Lynn
    (Read more: Quality Cattle Look Good Evert Day,  Don Shwartz: Love what you do and do the best you can! and Quality Holsteins – Well Deserved Congratulations)
  2. Butz-Butler Gold Barbara
  3. Crate Indiana Goldwyn
Robrook Goldwyn Cameron - 2012 Breeder's Choice Jr. 3yr old

Robrook Goldwyn Cameron – 2012 Breeder’s Choice Jr. 3yr old

Jr. 3 year old

  1. Robrook Goldwyn Cameron
  2. Cobequid Goldwyn Leno
  3. Arethusa Jasper Velour
Cookview Goldwyn Monique - 2012 Breeder's Choice Sr. 3yr old

Cookview Goldwyn Monique – 2012 Breeder’s Choice Sr. 3yr old

Sr. 3 year old

  1. Cookview Goldwyn Monique
    (Read more: Exciting Times for Butlerview, RF Goldwyn Hailey: Cash Cow or Cash Hog and International Intrigue – The Secret is Exposed!)
  2. Debeau Jasper December
  3. Quality Gold Danzi

Intermediate Champion  – Cookview Goldwyn Monique

Macpes Fortune Koquine - 2012 Breeder's Choice 4 yr old

Macpes Fortune Koquine – 2012 Breeder’s Choice 4 yr old

4 year old

  1. Macpes Fortune Koquine
    (Read more: Durham vs. Goldwyn: A Clash of Two Titans)
  2. T-Triple-T Gold Prize
  3. Bourgival Goldwyn Oriel
Wendon Goldwyn Allie - 2012 Breeder's Choice 5 yr old

Wendon Goldwyn Allie – 2012 Breeder’s Choice 5 yr old

5 year old

  1. Wendon Goldwyn Allie
  2. Scientific Gold Dana Rae
  3. Rockymountain Talent Licorice
RF Goldwyn Hailey - 2012 Breeder's Choice Mature cow

RF Goldwyn Hailey – 2012 Breeder’s Choice Mature cow

Mature Cow

  1. RF Goldwyn Hailey
    (Read more: World Dairy Expo Winners: Investment Worthy and The Story Behind How Two Full Sisters Dominated Expo Quebec)
  2. Ebyholme Goldwyn Maricia
  3. Harvue Roy Frosty
Starbrite Lyster Lyndsay - 2012 Breeder's Choice Lifetime Production Cow

Starbrite Lyster Lyndsay – 2012 Breeder’s Choice Lifetime Production Cow

Lifetime Production

  1. Starbrite Lyster Lyndsay
  2. Goldenflo Lheros Bubble Gum
  3. Savage-Leigh Leona

Senior & Grand Champion – RF Goldwyn Hailey


The Bullvine Bottom Line

While cows like R-E-W Happy Go Lucky, Cookview Goldwyn Monique and RF Goldwyn Hailey rode their almost cult like followings to dominant victories,  it was really interesting to see the classes where there were different winners than at the Royal or  Madison (Spring Calf, Winter Heifer Calf, Fall Heifer Calf, Spring Yearling, Winter Yearling, Fall Yearling, Junior 3 year old and 4 year old).  Particularly surprising  was that  in two of these classes (Spring Calf and Spring Yearling) the winner was not a class winner at either the Royal or Madison.  The biggest shocker of all has to be Royal and Madison Sr. 2 year old winner, Butz-Butler Gold Barbara, falling to Valleyville Rae Lynn.   It was also interesting to see the battle between Madison Junior Champion, Lafontaine Aftershock Arrie, and Royal Junior Champion, MD-Dun Loafin Lauth Elli, going head to head as they did  both did not attend both  shows.   Elli was the Breeder’s Choice.

What’s next

Continuing in our Breeder’s Choice competition, over the next few weeks we will be conducting polls on Facebook in the following categories:

So be sure to “like” our Facebook page and Click on “Show” in the News feed as Facebook now only shows you about 20% of posts on pages you like. Don’t miss any of the great polls and great conversation.

Exciting Times for Butlerview

Friday, November 9th, 2012

The dairy cattle business is built by people who have the passion and persistence to bring their dreams to reality such as Butlerview Farm of Chebanse, Illinois. Butlerview, which is owned and operated by Jim and Jeff Butler and their mom Joyce, is a state of the art facility, where brood cows and show animals are on display at all times in one location. It is the realization of a family dream based on their passion for cattle.

Cookview Goldwyn Monique EX-92 EX-95 MS Reserve Grand Champion, Intermediate Champion, 1st Sr 3-Year-Old/Best Udder Owned with Joe & Amber Price

Cookview Goldwyn Monique EX-92 EX-95 MS
Reserve Grand Champion, Intermediate Champion, 1st Sr 3-Year-Old/Best Udder
Owned with Joe & Amber Price

Field of Dreams Facility

The original facility from the 1970s has undergone major renovations, with utmost attention to cow management, comfort and presentation.  From hutches, through the heifer facility, to the box stall barn, every detail has been carefully considered to provide the best environment and allow the animals to reach their full potential.  Separate housing for bulls and complete federally approved flushing facilities round out this field of dreams cattle genetics business.


Dam of Gold Chip GTPI+2450 – #2 Genomic Sire 4/11
Her daughter, Goldwyn Cash GTPI+2324 is the #1 GTPI Goldwyn of the Breed 4/11

Build It and They Will Come

Years of experience in sales and marketing and a passion for cattle have come together in this start to finish home for the production and marketing of elite dairy genetics. Jeff admits that attracting clients can be a two step process. “Type brings the foot traffic to the farm.  But genomics and pedigree get them buying.”

R-E-W Happy Go Lucky-ET HM Intermediate Champion, 1st Milking Yearling/Best Udder WDE 2012

R-E-W Happy Go Lucky-ET
HM Intermediate Champion, 1st Milking Yearling/Best Udder WDE 2012

Growing Pains: Challenges and Opportunities

Jeff acknowledges the challenges they face. “Like most businesses that are going through rapid expansion, there are certainly growing pains along the way.” The logistics alone require constant attention to detail.” We need to turn our animals 2.5 times per year for proper facility utilization.  That means keeping most newborn animals no more than 4-6 months.  This means we have to plan what sales animals are going to, contact people that have purchased 1st choices from us and get them to pick their animals, decide what bulls studs the qualified males will go to and arrange all of the proper testing.”


Goldwyn daughter of 2012 Golden Dam Finalist REGANCREST-PR BARBIE
Daughters currently at Butlerview by Supersonic, Bookem, Shamrock (GTPI +2443), Snowman, Greatest (GTPI +2358), Large (PTAT +4.13), Epic & Numero Uno

Butlerview Success Formula: People, Talent and Time Off

Even though the vision is quite large the success formula is quite simple explains Jeff. “We try to have the best employees we can find because they are the most important asset we have. We teach them how we want things done and then let them do their jobs without micromanaging them.” He adds that, “It is important to make sure that employees get some time off to prevent burnout in this type of environment.”

BVK Atwood Arianna-ET VG-89 1st Jr 2-Year-Old/B&O/Best Udder WDE 2012 Owned with Frank & Diane Borba

BVK Atwood Arianna-ET VG-89
1st Jr 2-Year-Old/B&O/Best Udder WDE 2012
Owned with Frank & Diane Borba

Marketing Strategy says “No!” to the Familiar and “Hello Wow Factor!”

The environment Jeff is referring to is the one where every animal and client benefits from the facilities and expertise offered by Butlerview Farm, Jetstream Genetics and Butler Fellers Auctions.  These are the three pillars of success according to Jeff. “I think what helps the success of Butlerview is that there are synergies between having the farm and having the auction company in Butler-Fellers to market the animals.” He points to the advantages. “This allows us to have a pulse and relationships with the buyers and sellers in the marketplace.” Each auction is an event in and of itself but Jeff doesn’t leave out the additional benefit of having the Jetstream bull stud. “This provides another avenue to market some of our bulls.”

Ms Atlees Shottle Aubry VG-88 EX-MS

Ms Atlees Shottle Aubry VG-88 EX-MS
Full sister to AFTERSHOCK

Buyers Come Through the Door for Type but Stay for Genomics and Pedigree 

A keen observer of the marketplace, Jeff homes in on what is most important to clients. “For show cows the most important thing I look for is the udder.  The other things I look for are style and show appeal, width of rump, openness and angularity, functional feet and legs and great front ends, with smooth blending of shoulders and long necks extending upward out of the shoulder. If they have all of that, then I look at size and length of body to make sure they are big enough.”  On the genomic side he has priorities as well. “For genomic animals, I look at three things in order: 1 Cow families and maternal lines; 2. Conformation of the individual; 3. GTPI score. Milk, fat, protein and high Type are the most important numbers that I look at. When trying to market offspring from them, I think those are the most important characteristics that the majority of our customer base looks at.”

RockyMountain Talent Lisorice EX-95 All-Canadian 2012 & 2011 All-American 2011

RockyMountain Talent Lisorice EX-95
All-Canadian 2012 & 2011
All-American 2011

Butlerview Seeks to Provide Exclusive Genetics

The team at Butlerview never loses sight of the fact that the goal is to be a world leader in top-ranked genomic and breed-defining type sires. “For type and show cows, we are using Gold Chip, Atwood, Brokaw, Sid, Colt 45 and Numero Uno because we really like the calves.  We anticipate using Licorice’s 2 sons that will be coming out in early 2013 at Jetstream Genetics: a red Destry son and a RC Goldwyn Son.” He outlines how they are approaching the genomic sires. “For genomic sires we are using Cashcoin, Cashmoney, Colt .45, Numero Uno, Supersire and have also ordered some Liquid Gold semen that we will be using.”


2nd Jr. 2-Yr-Old World Dairy Expo 2009
Res. All-American Jr. 2-Yr-Old 2009
Full Sister to Atwood & maternal sister to Aftershock

World Vision for Butlerview

These are exciting times to be in the dairy breeding business and Jeff offers this opinion. “Probably the two biggest game changers have been the ability to IVF animals which allowed a much quicker and more profitable ROI on the purchase of elite animals and then the invention of genomic testing which provides a tremendous tool for identifying the elite animals.”  He looks ahead to an exciting future with three important developments: “I see the value of high genomic males increasing for farmers as they move closer to 2013, when they will be able to test their own bulls. I see high genomic males topping public auctions much like high genomic females currently do.  I see the price of early semen from the high genomic bulls increasing rapidly in price, which will greatly benefit farmers.”

Ms Dundee Belinda-ET EX-94 EX-94 MS 3rd 5-Year-Old/1st Bred & Owned

Ms Dundee Belinda-ET EX-94 EX-94 MS
3rd 5-Year-Old/1st Bred & Owned at 2012 World Dairy Expo

Butlerview Shares Advice With Young Breeders

Jeff’s passion for the industry extends to everyone who shares his enthusiasm and particularly those just starting out. “When it comes to acquiring animals, I would encourage young breeders to look very closely at the maternal line.” His reason is based on years of experience.” It is much easier to market an animal when people around the world recognize the cow family that you are trying to market from.”

Micheret Alexandra Sid VG-89 5th 4-Year-Old WDE 2012

Micheret Alexandra Sid VG-89
5th 4-Year-Old WDE 2012

Innovation Changes Butlerview. Butlerview Innovates Change

If you stand still as the industry changes, eventually you will be left behind.  Through his new endeavours and keen eye for analysis Jeff talks about how modern marketing is based on engaging with the customer. He advises, “I would use the social media such as Facebook, print media and websites to get your message across to people.” He adds. “Today’s market is truly a global market.  You have to design messages that will reach and appeal to people all around the world.”

Peirstein Goldwyn Frisou EX-94 7th 5-Year-Old WDE 2012 Owned with Frank & Diane Borba

Peirstein Goldwyn Frisou EX-94
7th 5-Year-Old WDE 2012
Owned with Frank & Diane Borba

Bullvine Bottom Line

As Butlerview moves toward an exciting future Jeff is enthusiastic. “There are unlimited possibilities ahead.”  They look forward to working to grow their own business and those of their clients.

It’s seems like every day there is some new rumor about an astronomical price being paid for the “next great one” and many breeders find themselves asking themselves “How can they afford to pay that money for those cattle?”  While there is still some element of “all I want to do is win” the real way most of these breeders will make money is to sell off the fancy calves out of these great type cattle.

With that in mind we looked at the class winners from the recent World Dairy Expo and analyzed which ones that we feel have the proven genetics that you can be confident will stamp out those top type calves that will bring you the big prices in the sale ring.  Here are our top 5:




Talk about a cow with a bright future.  Not only did R-E-W Happy Go Lucky win honorable mention as a milking yearling at the world’s premier  Holstein show but also she has the pedigree and sire stack to back it up.  Happy Go Lucky is out of Arethusa Outside Leslie (VG-87) and the next dam is All-Canadian Milibro Cousteau Leila (EX-94).  Her outstanding type sire stack goes Goldwyn x Outside x Cousteau.  While the rumors about just how much Butlerview paid continue, there is no question this is one of the most valuable type cows on the planet.




In BVK ATWOOD ARIANNA VG-89-2YR-USA has many great things going on.  Linebred by Butlerview and Ruppert’s to be great, Arianna is just that.  Her sire Atwood’s MD-DURHAM ATLEE EX-92-4YR-USA DOM GMD 2* (2012 Golden Dam Finalist) is a granddaughter of Arianna’s own dam the great MS KINGSTEAD CHIEF ADEEN EX-94-2E-USA DOM 2*.  While some would call it inbreeding, anyone who was at the show and saw Arianna and her sisters knows that this is linebreeding at its best.  When you look at Adeen’s progeny, you notice an area of potential improvement is the mammary systems and especially her feet and legs, two areas that Atwood excels greatly in.  When you look at enough Atwood’s you would say that maybe they would need some improvement in their rumps, something Adeen has proven she can stamp out.  There is no question Arianna and her sisters are a great example of modern linebreeding.




When BUTZ-BUTLER GOLD BARBARA VG-87-2YR-CAN sold for $187,000 at the recent International Intrigue Sale, many where asking was she the one?  (Read – International Intrigue: The Secret Is Exposed)  Well all those questions were answered on the colored shavings.  Barbara dominated the class.  The freak factor is extremely low on this one as Barbara probably has one of the greatest type pedigrees I have ever seen.  Her dam is none other than REGANCREST BRASILIA EX-92-2E-USA DOM 1* who of course is the daughter of 2012 Golden Dam finalist REGANCREST-PR BARBIE EX-92-7YR-USA DOM GMD 3*.  For me there is no question that Barbara will just keep stamping out great calves.  As both her pedigree and type index  show that she will just keep putting out big dairy cows with great legs and udders and boxcar show rumps.  As Judge Heath  noted, she is just one massive milk truck, both genetically and in the ring.


4yr old class - WDE 2012

4yr old class – WDE 2012

Now, for me, this next one came in from off the radar a bit.  Since winning T-TRIPLE-T GOLD PRIZE VG-89-2YR-USA junior champion at the 2009 World Dairy Expo as well as the Royal I had not heard that much about her.  But man did she send a resounding message on the colored shavings at this year’s expo winning the 4yr old class.  Prize’s sire stack reads as a who’s who of the show sire world, (Goldwyn x Dundee x Linjet x Chief Mark). In that sire stack you pretty much have every sire of a recent Expo Champion represented (when you factor in that Goldwyn is a James son and Chief Mark is the sire of Skychief).  It really should not have been a surprise that Prize has  such an amazing udder given that such sires as Goldwyn, Linjet and Chief Mark are in her pedigree.   Those are also the exact reasons why you can be confident she is going to produce great daughters.




No list is complete without RF GOLDWYN HAILEY EX-97-2E-CAN EX-94-5YR-USA.  As we have mentioned before, Hailey is the real deal (Read – The Story Behind How Two Full Sisters Dominated Expo Quebec).  Her dam, MELLHOLM LOUIE HANAH EX-92-2E CAN 2* was a show winner in her own right, winning HM.  All Canadian Sr. 2YR honors back in 2005.  When you cross the chest width, body depth and pin width of Hanah on the bone quality and set of legs and the proven ability to sire show winners of Goldwyn, the real question is, “How could you miss?”  When you add in the fact that she also has two full, sisters RF Goldwyn Halona VG-88-2YR-CAN and RF GOLDWYN HALTON VG-86-2YR-CAN then you understand why Hailey is the real deal.  It’s for that reason you realize why her daughter sold for $30,000 at the World Classic Sale (Read – World Classic 2012 Highlights).

The Bottom Line

There is no question that if show style  and high type indexes are in the pedigree, it shows in the ring.  There are exceptions and, no doubt, it’s finding the exceptions to the rule that makes breeding cattle so addictive. Your chances of getting back your investment rise exponentially if show quality is in the pedigree. Smart investors applaud all the winners as it takes a great deal of intelligence, and skill to breed and develop cows to this level.  The question then becomes once you have taken a cow to this level how can you maximize your return on your effort?  For us that means doing your homework knowing which ones have the highest probability to pass it on.



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