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World Brown Swiss Breeders to Gather at WDE 2020


The Brown Swiss Cattle Breeders’ Association of America is excited to welcome more than 500 people from over 25 countries to the World Brown Swiss Conference held in conjunction with the World Dairy Expo. Held every four years, this is the first time the United States is hosting the conference since 2000. Make plans now to gather in Madison, Wisconsin September 28 through October 3, 2020 for the Brown Swiss global experience of a lifetime.

 The 2020 World Brown Swiss Conference comes at a remarkable time in the agricultural industry when Brown Swiss genetics continue to gain in popularity worldwide. “The global breed interest is a direct result of component pricing, heat tolerance, calm temperament, milk quality, sire selection and a pure love for the Brown Swiss Cow,” explains Norm Magnussen, Executive Secretary of the Brown Swiss Breeders’ Association of America. “Demand for Brown Swiss genetics is at an all-time high with a world population of well over five-million cattle. We want to keep the momentum going by hosting the finest world conference in history. It is more important than ever to hold onto our critical role in improving dairy genetics worldwide.”

Kicking off the 2020 World Brown Swiss Conference will be a welcome reception hosted by the Voegeli family on their renowned 165-year-old farm in Monticello, Wisconsin. There will also be several pre-conference farm tours featuring a variety of dairy operations.

The objective of the conference will be to continue fostering the demand for Brown Swiss worldwide. Coupling this event with the World Dairy Expo will allow attendees to learn the newest in dairy science, technology and techniques for their operations. The conference will also feature U.S. and international speakers with presentations on timely industry and breed topics highlighting the importance of the Brown Swiss breed in the world dairy population. “Presentations on cutting-edge technology from around the world will be the core of the conference’s technical sessions,” says Magnussen. “Additional highlights will be the International Brown Swiss Show and the World Premier Brown Swiss Sale.”

The combination of elite Brown Swiss cattle and innovative industry technology will make for a very special event. “Attendees will not only gain knowledge and build lasting contacts at our World Brown Swiss Conference, but they will also have the opportunity to experience the ‘Greatest Dairy Show on Earth’—the International Brown Swiss Show,” Magnussen states. “They will see some of the best Brown Swiss in the world along with having the unique opportunity to assemble with other motivated and forward-thinking people.”

All Brown Swiss enthusiasts are invited to this special event as the breed is celebrated worldwide and specially to honor the two-year reigning Supreme Champion of World Dairy Expo, the Brown Swiss Cow, Cutting Edge T Delilah!


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