Walmart announced its intent to build a dairy processing plant to supply its own store-brand milks back in March 2016; as a result, Dean Foods stock dropped 12 percent. Today, on reports that the Walmart plant, which is estimated to serve 600 stores (out of its 4,100+ stores in the US), will open soon, Dean Foods’ stock price took another hit, declining a bit over 20%.
Dean Foods’ woes are not unique. Every dairy throughout the country has been faced with two issues: Americans’ consumption of fluid milk since the 1970s continues to decline – down to 18 gallons a year per capita (in the ’70s, it topped 30 gallons) – and non-cow milk alternatives continue to gain market share and steal cow-milk drinkers.
The retail landscape is changing rapidly with the likes of Aldi, Lidl and Kroger all ramping up price wars, and milk, even with a declining market share is still a big business with annual refrigerated fluid whole milk and skim/low fat milk sales of $8 billion in 2016. However to give you the sense of how steep the decline has been, according to USDA and the Economic Research Service, in 1975 per capita availability was 247 pounds (the measurement used by the USDA) and as of June 2017 declined to 155 pounds almost a 38% difference. So we have to wonder why Walmart is entering this business and what is the impact of losing business from the largest grocer on companies like Dean Foods.
Walmart’s dairy operation will only serve about 15% of its stores and still leaves a significant business for their current suppliers. What these suppliers must be wondering is if Walmart will continue to build additional facilities to serve its other stores; or if this is plant is just leverage and a negotiation tool to insure that they receive the lowest prices for milk.