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Semex International Sales & Support Departments Grow


Semex, the Guelph, Ont., based A.I. company, has announced the appointment of two individuals to key positions within the organization:

  • Matthew McCready has accepted the role of Director, International Sales & Business Development, effective September 10, 2018
  • Peter Van Beek has accepted the role of Key Account Manager, effective September 1, 2018

Reporting to Drew Sloan, Vice-President, International Sales, Matthew McCready will lead Semex’s Asian business unit, providing leadership for the ongoing development of their product portfolio, including both Semex’s genetic products and solutions.

“We look forward to Matt contributing to our growth and profitability in these key markets,” says Sloan. “This market, including China, is key to Semex’s future. Matt’s passion for connecting with clients and global marketing experience make him a valuable asset to our team.”

Most recently McCready was Director of Business Development, Hybrid Turkeys at Hendrix Genetics, leading their global marketing and working closely with global sales directors and region managers. Previous to that, he held several positions at PepsiCo Canada. A graduate of the University of Guelph with a Bachelor of Commerce, Agriculture Business degree, McCready comes from an agricultural background.

Reporting to Paul Krueger, Vice-President, Global Key Account & Solutions Strategy, Peter Van Beek will be the lead key account management resource for all of Semex’s European sales teams. Van Beek will have a hands-on role in Semex’s key account strategies and will serve as Semex’s technical expert, working closing with their sales teams to provide clients with custom solutions.

Van Beek is excited to return to the A.I. business after managing a portfolio of calf milk replacers for Nukamel. Previous to that, he was an International Sales Manager and International Elite Account Manager at Alta, working in Europe and the Middle East, as well as a Business Development Manager at AI Total. Van Beek completed his Bachelor of Animal Sciences & Aquaculture and his Master of Animal Sciences degrees at Wageningen University in The Netherlands. He played an active role on his family’s Mts. Van Beek-Goos dairy, and earlier completed an internship within Semex’s genetics department.

“We’re extremely fortunate to have Peter join our team,” says Krueger. “He will work side-by-side with our team and their clients, finding the solution that best fits their needs. His experience, knowledge and enthusiasm make him the right fit to help lead us into the future.”


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