Members of Select Sires’ communications department attended the Cooperative Communicators Association (CCA) Institute in Savannah, Ga. June 2-5. The annual institute welcomes professionals who communicate for cooperative organizations across the country and offers opportunities for extended learning and networking. The association also hosts an extensive communications contest with multiple divisions, including writing, photography, programs and projects, and publications. Members of CCA can enter their work and in addition to competing against other cooperatives, they receive critiques from professional industry judges to help improve their efforts. There were 571 entries representing 35 different cooperatives in the 2019 contest. Select Sires’ communications efforts received award-winning recognition for multiple entries.
“The Select Sires communications team works with tremendous passion to promote, protect, build and continuously strengthen the Select Sires brand,” says Leslie Maurice, director of communications. “As winners in the CCA contest, their individual creativity and collective talents are recognized among the nation’s best cooperative communicators.”
The programs and projects division was extremely competitive, and judges were challenged with more than 135 entries. Select Sires is pleased to have winning entries in three categories in the division. Earning top honors in the miscellaneous print subcategory was the Cooperative Branding Guidelines. The “Select Calf Coat” advertisement submitted by Kayla Wright, won third place in print advertising. In social media planning and management, Select Sires Inc. and Select Sires Jerseys Facebook communications was recognized with third place honors.
Of the 127 entries in the photography division, Leslie Maurice placed third in the smartphone photography subcategory with her photo entitled “The Calm Before the Show.”
The publications division included 96 entries and in the employee publication subcategory, Select Sires’ Select Connect employee newsletter received second place honors.
Master Cooperative Communicator
During the annual CCA business meeting, Terri Smith, Select Sires’ sales and marketing specialist, earned a Master Cooperative Communicator (MCC) certificate. This program recognizes individuals for exemplary work in the communications field and rewards professional involvement and volunteer activities.
Based in Plain City, Ohio, Select Sires Inc., is North America’s largest A.I. organization and is comprised of seven farmer-owned and -controlled cooperatives. As the industry leader, it provides highly fertile semen as well as excellence in service and programs to achieve its basic objective of supplying dairy and beef producers with North America’s best genetics at a reasonable price.