A vegan charity has launched a major anti-milk campaign across Los Angeles – putting up 60 billboards across the city in a bid to educate people about the cruelty of the dairy industry.
In Defense of Animals teamed up with vegan YouTuber Erin Janus, who is best known for her viral video ‘Dairy is Scary’ for the initiative.
According to the charity: “In both English and Spanish, the billboards invite onlookers to watch Erin’s video exposing common dairy industry practices of forcibly impregnating cows, stealing their babies, and turning them into veal and hamburgers long before their 25-year natural lifespan.”
June is National Dairy Month across the US – an industry initiative aimed at promoting cow’s milk-based products. In Defense of Animals said: “Since 1937, the dairy industry has…used [the scheme] as a marketing tool to promote the consumption of dairy products. But consumers are getting wiser, and thanks to recent studies by the Harvard School of Public Health and many others, we now know that dairy is not necessary or even beneficial to our health.”
The billboards want to battle this pro-milk message by sharing Erin Janus’ video, which calls on viewers to take a 21-day dairy-free challenge and try some of the plant-based milks available.
“In our fight for animal welfare, the environment, and our own personal health; making the decision to go dairy-free is one of the most impactful steps that we as individuals can take,” says the charity.