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Cochrane Leads Global Expansion for Vytelle

In 2019, Vytelle™ is focused on expanding the reach of and accessibility to its reproductive technology globally. To that end, the company announced that John Cochrane will be serving as the international business development manager. Cochrane will help Vytelle lead its mission to advance genetics, business and life globally, and connect the right partners with beef and dairy producers.

“We’re excited for John to lead our global efforts to provide innovative technology to farmers and ranchers around the world,” said Bruno Sanches, chief operating officer of Vytelle. “John’s experience in the international artificial insemination industry provides a great value to our clients’ businesses and producers as we expand our global presence.”

In addition to five laboratories in the U.S., Vytelle technology can be found in Brazil, Uruguay, Paraguay and South Africa. In his role, Cochrane works to expand the availability of hormone-free IVF technology around the globe.

Prior to joining Vytelle, Cochrane developed sales strategies in several countries for Cogent Breeding as international sales manager. His background also includes marketing U.S. dairy and beef genetics to producers in the United Kingdom and Northern Ireland as UK marketing coordinator for a major U.S. genetics organization. Cochrane was raised on a dairy farm in Ayrshire, Scotland.

Cochrane is located in the United Kingdom and can be reached by email at

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