Although parents don’t always realize it, the advice they give and the nutritional choices they make can have a life-long effect on their children. This parental influence is the motivation behind the California Milk Processor Board’s new campaign. The new ads by the creator of got milk? and toma leche remind parents how choosing milk sets the foundation for proper nutrition and future success. Former NASA Engineer Jose M. Hernandez knows this first-hand and is partnering with got milk? to bring the ads’ message to life for Californians. Hernandez will visit select markets and relate to audiences how early choices, like choosing milk, set the foundation children need to reach for the stars, especially around Back to School.
Despite Hernandez’ humble upbringing, his family – migrant farm workers who travelled from Mexico to California’s Central Valley nine months out of the year to work the strawberry fields – encouraged his dream of one day traveling to space. His father, with only a third grade education, ingrained in him that school and positive choices could help him achieve his life-long goals. Eventually, after a series of positive choices, Hernandez became an award-winning engineer who flew on Space Shuttle Discovery aboard the 128th shuttle mission in 2009.
In a similar vein, the new got milk? and toma leche ads encourage parents to make a positive impact in their children’s life through milk. One television spot, “Champion” shows a young girl meeting her future self in a supermarket. As the girl starts drinking milk, she watches herself become an Olympian – the more she drinks, the more she achieves! The girl’s mom excitedly loads up the shopping cart with milk. Another spot, “Brave” shows a firefighter reminiscing on his mother’s words of comfort and how that inspired him to conquer his fears and help others. When he drinks milk, he acknowledges his mother’s positive influence. Both spots reveal how one of the earliest choices parents face, proper nutrition with milk, can fuel children’s lives.
