Sales of branded milk have jumped by 10 per cent as Australians rally together to support local dairy farmers.
One of Australia’s most popular online grocery stores, Aussie Farmers Direct, says it has seen an increase in sales, demand and enquiries about branded milk after Fonterra and Murray Goulburn cut milk prices paid to farmers by up to 10 per cent.
The price drop has not only angered farmers but it has sparked protests from shoppers who have vowed to buy branded milk over non-branded milk sold by supermarket giants Coles and Woolworths for $1 a litre.
The sales of branded milk has jumped by 10 per cent as Australians rally together to support local dairy farmers, such as Pauls
Aussie Farmers Direct’s Jim Cooper said they had seen a 10 per cent increase in the sales of branded milk in the past week since last Monday in their 100,000-strong customer base.
The online grocery store sells brands such as Devondale, A2 and Liddells.
‘For us sales of branded milk have gone up by a material amount,’ Mr Cooper told Daily Mail Australia.
‘We’ve also seen an increase of people using more butter, more cheese.’
Even Woolworths has seen an increase in branded milk sales but did not provide figures to say how much.
A spokesman for the supermarket said there had been a ‘particularly high demand’ for it.
Aussie Farmers Direct’s Jim Cooper said they had seen a 10 per cent increase in the sales of branded milk in their 100,000-strong customer base
Aussie Farmers Direct chief executive Keith Louie said customers had answered farmers’ calls to stop buying supermarket-branded milk priced at $1 a litre. Above is a stock image of Coles milk
‘We are stocking branded milk the same way this week as we have done in previous weeks,’ he said.
‘In some of our stores there has been particularly high demand for these products and our replenishment teams are working closely with our suppliers to make sure we have the items our customers want to buy.’
Coles have also been contacted for comment on the matter.
A spokesman for Woolworths said there had been a ‘particularly high demand’ for branded milk
Aussie Farmers Direct chief executive Keith Louie said their website traffic had also doubled and customer calls about branded milk jumped nearly 40 per cent over the past week.
‘As the current dairy crisis has unfolded, the dairy industry has urged Australians to support farmers by not buying $1 per litre supermarket housebrand milk, and instead choosing branded milk that puts more money back into the dairy supply chain,’ Mr Louie said.
‘That call has seen thousands of shoppers get in touch with us as they know that we are a business that’s built on supporting farmers.’
One of Aussie Farmers Direct’s main supplier is Camperdown Dairy, which also supplies to major supermarkets.
The producer supplies the online store’s own brand of milk, which Mr Cooper says they class as branded milk because it supports local farmers.
Source: Daily Mail
